《商务英语函电教程》unit 3询价与回复

Guidelines for Writing
(3). State briefly to first enquirers the strengths and advantages of your products. (4). If you are unable to supply the products required, give a reason or explanation in addition to expressing regret. Always end your letter positively by offering other products as substitutes so as to create a good impression, which hopefully result in more business.
Guidelines for Writing
A letter of enquiry is usually composed of three main parts:
• Opening paragraph/sentences, with mention of how you get the name and address, the items you are interested in, brief introduction to your company if necessary and your initial intention or the purpose of writing. • Second part/message part, with details about your specific requirements. • Close part, where you express thanks in advance and hopes of receiving an early reply.
Specific Enquiry expresses a definite
wish to purchase a specific product if conditions are met and it requires more detailed information such as price terms, quantity, port of destination, packing.
On regular purchase of over 100 dozen of individual items, we would give a discount of 3%. As to payment, we usually accept payment by sight L/C. We assure our clients of delivery within 20 days after receipt of L/C. In addition to bamboo and straw articles, we also deal in carvings, porcelains, wooden products and a wide range of Christmas gift items, details of which you will find in the catalogue. If you need any further information, please let us know. We look forward to welcoming you as our customer. Yours sincerely, Mr. Wang Sales Manager
Specimen Letter-1 (General Enquiry and Reply)
Messrs. Smith & Co. 153 Third Avenue, New York NY 10017, U.S.A Tel: (415) 543-0028 Fax: (415)543-0030 E-mail: smith@msn.com February 3, 2008 Fujian Provincial Arts and Crafts I/E Corporation 12-11/F, Zhongshan Mansion 123 Hudong Road, Fuzhou, China
Tel:86-591-66664444 Fax: 86-591-66664422 E-mail: artsfujian@alibaba.com
February 4, 2008 Messrs, Smith & Co. 153 Third Avenue New York NY10017, U.S.A Dear Mr. Henry, We are very glad to receive your enquiry of February 3 and thank you for your interest in our products. We are sending you our quotation sheet and a copy of our latest catalogue giving the details you asked for, and hope that some of our products will be suitable for your market.
Guidelines for Writing
1.How to write an enquiry letter (1) Be specific and state clearly what you want, the goods needed, a catalogue, a price list, a sample, a quotation or an offer, etc, so that the seller can offer what you need. (2)Keep the enquiry concise and to the point.
Guidelines for Writing
(3)If it is a first enquiry, start your letter by informing how you obtained their name and address. Meanwhile, you can give a brief introduction of your own business. Some details about what you would like to get from the exporter would be mentioned in the end. (4)The tactic often used in order to invite better terms is to give the seller some hope of substantial orders or continued business by saying “Should your prices be competitive, we shall place an order…” or “If your quotation is favorable, we’ll place regular order with you.”
Unit Three
Enquiries and Replies
Learning Objectives
To identify Status enquiry, general enquiry and specific enquiry To learn writing skills for this kinds of letter
Specimen Letter-3 (Specif来自百度文库c Enquiry)
May 8, 2008 Dear Miss Huang, As for the radio-controlled toy car with musical IC that you advertised at http:// www, Made –in –China. Com, could you please send me a copy of your latest catalogue? I would also like to know you monthly production capacity and earliest delivery.
General View
Enquiries are usually made by the buyers without engagement to get information about goods to be ordered, such as price, specification, quality, packing, shipment and other trade terms. Enquiries are of two types: General Enquiry Specific Enquiry
Dear Mr. Wang,
We have seen your advertisement at http:// www. Madein-China. com and are particularly interested in your bamboo and straw articles. We would like to have details of your various types, including sizes, materials and prices.
We are large dealers in arts and crafts, having over 15 years experience in this particular line of business. Provided quality and prices are satisfactory, there are prospects of good sales in our market. When replying, please state terms of payment and discounts you would allow on purchase of quantities of over 100 dozen of individual items. We look forward to your early reply.
Guidelines for Writing
(5)In an enquiry letter, the following structures are often used instead of the term ”enquiry” : Please advise~~~ Interested in~~~ ,please~~~ Pleased quote~~~
Sincerely yours Henry
Specimen Letter-2 （Reply to Importer’s Enquiry）
Fujian Provincial Arts and Craft I/E Corporation 12-11/F, Zhongshan Mansion, 123 Hudong Road, Fuzhou, China
General View General Enquiry is sent to acquire
some general information about products, such as asking for a catalogue, or price list, a sample, terms of payment.
Guidelines for Writing
2. How to reply an enquiry
(1). Express thanks to the inquirer for his or her interest in your products. (2). Answer the questions asked and provide other relevant and necessary information.