浅析我国网络营销中存在的问题及对策

浅析我国网络营销中存在的问题及对策

学校班级 14xxxxxx XX 指导老师：

摘要：随着国际互联网的快速发展，网络营销在我国已经成为一种新的经营方式。网络营销是企业在网络迅速普及、经济飞速发展的条件下，应对崭新的经营环境所形成的有效营销手段。网络营销相对于传统营销具有技术含量高、覆盖面广、交易效率高、跨时空等显著优势，技能使企业开辟更广阔的市场，又能引领和改造传统营销，是我国企业正在积极开展的一种新型营销理念和手段。随着互联网的发展、技术的改进，企业应以“客户需求为导向”，树立客户服务意识，简历健康的网络营销渠道，与特定的顾客建立一种相互依赖、相互依存的伙伴关系，使企业能获得长期稳定的经济收入。随随着信息化发展，网络营销的优势已经突显，网络营销可以降低企业的成本，减少企业的门面费用，同时也能够通过网络交流工具及时有效地了解消费者的需求和意愿，调整企业的产品和服务，还可以提高消费者的购买效率，节约消费者时间等。

关键词：网络营销问题对策

Analyses the problems existing in the network marketing in our country and the countermeasures

School class number name teacher

Abstract: with the rapid development of Internet, network marketing has become a new mode of operation in our country. Rapid expansion in the network marketing is the enterprise in the network, the rapid economic development condition, the response to the new business environment created by effective marketing tool. Compared with the traditional marketing network marketing with high technical content, wide coverage, trade and other significant advantages of high efficiency, across time and space, skills make the enterprises to open up a broader market, and to lead and transform the traditional marketing, is one of China's enterprises are actively developing new marketing ideas and means. With the development of the Internet, technology improvement, the enterprise should take the "customer demand as the guidance", set up customer service consciousness, resume healthy network marketing channels, with specific customers to establish a mutually dependent and interdependent partnership, make the enterprise can get long-term stable economic income. As with the development of information technology, network marketing has the advantages of highlight, network marketing can reduce the cost of enterprise, reduce costs, the appearance of the enterprise at the same time can also through the network communication tools to understand the needs of the consumers in a timely and effective manner and willingness to adjust the enterprise's products and services, also can improve the efficiency of consumer buying, save consumers time and so on.

Key words: network marketing countermeasures

目录

序言 (1)

1.中小企业网络营销概述 (2)

1.1中小企业发展现状 (2)

1.2网络营销概况 (2)

1.2.1网络营销的概念 (2)

1.2.2网络营销对传统营销的优势 (2)

1.2.3网络营销对传统营销的劣势 (2)

1.3中小企业网络营销的重要性 (2)

2.我国中小企业网络营销的现状及存在的问题 (2)

2.1我国中小企业网络营销的现状 (2)

2.1.1网络营销环境日益改善 (2)

2.1.2营销手段不断创新 (2)

2.2我国中小企业网络营销存在的问题 (2)

2.2.1网络营销投入不合理，目标不明确 (2)

2.2.2网络营销策略水平不高 (2)

2.2.3缺乏网络营销人才 (2)

3.我国中小企业发展网络营销的对策 (3)

3.1注重网络品牌的推广，提高网络营销服务水平 (3)

3.2拓展网络营销渠道 (3)

3.3培养和引进网络营销人才 (3)

4.结论 (4)

5.参考文献 (5)