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Creative Directors. A Closer Look Art directors, or creative directors are in charge of a creative team that produces artwork to be displayed in magazines, on television, on billboards, on the web, or on products. A creative team can consist of artists, graphic designers, photographers, copywriters, and a production staff. Art directors make sure that each of these workers produce and complete their work on time and to the client‟s satisfaction. Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements. To be an art director you will need advanced training in graphic design as art directors also often do some of the artwork and designing themselves. However, most of an art director‟s time is spent doing supervisory and administrative work.

Training Most art directors have a degree in advertising and design, as well as advanced training in graphic design. In an advertising and design degree program you will learn to plan, design, and direct the creation and production of print ads, as well as learn how to run a successful 360-degree ad campaign. With the creative and business skills gained by proper training in advertising and design, you will be qualified to pursue a career as an art director or creative director.

Job Opportunities Employment opportunities for art directors can be found with advertising agencies, magazine and newspapers, public relations firms, and manufacturers. However, over half of art directors employed in the U.S. are self-employed or freelance.

The average salary for and art director is about 50,000 to 80,000 dollars a year. Wages can vary by employer, area of the country, level of experience, responsibility, and size of the project. Many art directors also earn bonuses each year, which equal up to about 10 percent of their salaries. A Closer Look at the Layout Artist Job Description

A layout artist deals with the structure and layout out of images and text in a pleasing format for printed media. This can include magazine work, brochures, flyers, books, cd booklets, posters, and that kind of thing. For something like a magazine, color, typeface, text formatting, graphic layout and more must be considered. Is the typeface chosen good for long term reading, or will the eyes get tired? Does that title typeface fit the feel of the rest of the article? Are the photos arranged in such a way that is pleasing to the eye, and directs the reader in the right flow or direction? These are just some of the questions a layout artist must ask themselves.

Software that often is used for this kind of graphic design job is a layout program such as QuarkXPress, Adobe PageMaker, Adobe InDesign. They also may interact with a vector program such as Adobe Illustrator, Macromedia Freehand, and or a photo editing program such as Adobe Photoshop.

Training The job of a layout artist requires graphic communications training in the various types of computer software used electronic publishing. There are a variety of programs available in this field including 2-year associate degree programs offered by community and junior colleges and technical schools, and 4-year bachelor degree programs offered by universities. These programs will teach you the latest in sotware and technology. More importantly though is the design theory that you will obtain. This will teach you how to create strong design and layout work, and make you understand why the design works.

Job Opportunities Employment opportunities for layout can be found with advertising agencies, magazine and newspapers, public relations firms, and manufacturers. There is also a strong demand for freelance layout artists or in-house layout artists.

The average salary for a layout artist is about 25,000 to 50,000 dollars a year. Wages can vary by employer, area of the country, level of experience, responsibility, and size of the project. The Brand Identity Designer Brand identity design is concerned with the visual aspects of a company or organization‟s brand or identity. A brand identity design is the visual element that represents how a company wants to be seen; it is the company‟s visual identity, and is how a company illustrates its „image.‟ A company‟s brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company‟s materials such as business cards, stationary, packaging, media advertising, promotions, and more.