宝洁公司国际市场营销分析

Later, in order to meet the aesthetic demand in China, P&G company research a OLAY product that have a skin whitening effect , and distributing 10 million samples . At that time, the product ‘s subject is "friend recommended OLAY" and AD copy for "we can prove that you will look more white and more young".
2、In the Chinese foreign policy ,the foreign enterprises must be in the form of joint ventures with the local ones when entered the domestic market. Then the joint venture enterprise must be holdinged by China, and the share of foreign enterprises should not exceed 49%.
In every country , the making standards of these Standard method laws are not the same.
Potassium bromate
Case:
Accordingly, the International Agency for Research on Cancer(ARC) has listed the potassium bromate as carcinogen. At present many Europe countries have banned using it, which the United States, Japan and other countries also reduce using significantly. At the same time, China has banned the use of that in 2005. But in 2007, a batch of Pringles of the United States p&g company was check including potassium bromate.
Net sales in 2010
Geographic region
Market Sophistication
North America Western Europe Middle East Africa Lame Asia
Developed Market Developing market
P & G products on the shelves
Advertisement
Safeguard’s Alleged misleading advertising
The ads has repeatedly stressed that 'removal of mutant microbes' which could mislead consumers.“ First, consumers may think that all variational bacteria are harmful , This is a misleading concept; Second,consumers may think that only this product can remove the mutant microbes which result in consumption of the product.
Since China joined the WTO, the operating restrictions of foreign retailers in China were completely abolished . That opened up a channe for foreign-funded enterprises to enter China in policy and law. With the continuous progress of science and technology, there are various professionals who could offer first-rate research system and scope P & G ,then research and develop different kinds of new products based on the needs of consumers.
Illegal of advertising language
The model of entering the international market ：
Export model
contractual entry model
investment model
International Strategic Alliances

Βιβλιοθήκη Baidu
How to enter the Chinese market
1、At that time the P&G lacked accurate grasp of China's economic policy ,so the market has a lot of uncertainties.
joint venture
The fact that the business of OLAY is rapidly rising and start for P&G win profit
All countries set national Anti-Unfair laws which are close to Competition Law international marketing, basically have the standard method, anti-unfair competition law, the Advertising Law advertisement law, etc.
Research：
Procter & Gamble
Class：
09人力2班
Contents: General Introduction
Economic factor
Cultural factor Legal factor Entry mode Product Stratery Marketing Strategy
So P & G to enter China, the first play of the Head & Shoulders products are expensive, so when the price for this is a luxury for people who come. Because the Chinese people "saving face", Head & Shoulders in the Chinese market with great success, so that P & G in China has made a good start.

The origin of Guangzhou P&G Co., LTD
Firstly the P&G and Hutchison Whampoa establish ratio company by 69.25% and 30.75% , then it established joint ventures Guangzhou P&G Co., LTD with Guangzhou Soap Factory and Guangzhou economic development zone construction import and export Trade Corporation which P&G Hutchison Whampoa have 65% of the shares, and the other two accounted for 30% and 5% of the shares. In 1988, Guangzhou P&G Co., LTD was registered and set up
Just entering China in the first few years, Olay is in the red . Then P&G company do a investigation, the results show that many Chinese women want their skin turned white. Due to the difference of the aesthetic view, such the result of the survey is hard for the United States to accept.
Reasons for expanding overseas markets:
The large population, huge consumer groups, demand for commodities in China. And there is not a brand or corporation to cover the whole country, so a large of people to become P & G's potential consumers.
The per capita income level
Cultural factors
The first bottle of Head & Shoulders
Because of China's culture has been passed down, the Chinese have a comparisons and show off psychology. Chinese consumers are willing to spend more money to their "face", and to make themselves look better.
Procter & Gamble Company previously used the stars the moon sign
General Introduction
Procter & Gamble ,which shorted for P&G , was founded in 1837.It is a U.S. consumer commodity producers and it is also one of the world's largest commodity companies. It is the tenth in most admired companies in fortune 500”.The number of P&g global’s staffs are nearly 100000. In more than 80 countries where has p&g’s factories and branch It manages which have more than 300 brands ,and all the products sell well in more than 160 countries and regions, The p&g’s products are including fabric and home care, beauty salon, infants and nursing home care, health care, food and beverage, etc.
Consumption level
Consumption mode
Per capita consumption level
Gross Domestic Product
P & G's sales growth over the years
the sixth population census