2014湖北高考英语专项训练阅读理解27

2014高考英语冲刺阅读理解专项 50-27

A

An overweight, middle-aged man lies dead on a trolley, with a woman weeping over his body. The body' s cold hand still grasps a half-eaten McDonald ’ s hamburger. American doctors‘ TV ad features the image which weakens the slighte st of appetites and the line ’ I was lovin ’ it ’ The hard-hitting US television commercial supported by a Washington-based medical group has angered McDonald ’ s by taking an unusually direct shot at the world ’ s biggest fast-food chain this week. The line is a twist on McDonald’ s long-standing advertising slogan, "I'm lovin’ it” and a voiceover intones:“High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian.”

The commercial,funded by the Physicians Committee for Responsible Medicine ( PCRM goes further than most non-profit advertising and has drawn an angry reaction from both the Chicago-based hamburger multinational and the broader restaurant industry.

The National Restaurant Association criticised it as "irresponsible" and said it was an attempt to scare the public with a ‘‘limited” view of nutrition. A McDonald’ s spokesman said:‘‘This commercial is unbearable, misleading and unfair to all consumers. McDonald ’ s trusts our customers to make food and lifestyle choices that a re right for them. ”

The commercial,to be aired at the beginning in the Washington area but potentially in fuither US cities, comes amid an increasingly lively

has debate in the US about healthy eating. The first lady, Michelle Obama

r made nutrition a signature issue and is leading a campaign to encourage physical fitness and improved diets-------particularly among American children,a third of whom are overweight.

The economic decline has hardly helped the healthy eating cause. McDonald ’ s has enjoyed a relatively prosperous financial crisis as diners choose its affordable offerings in place of more expensive high-street restaurants. Its global profits for the six months to June were up 12% to $ 2. 3billion, powered by sales rises both in the United States and Britain.

The PCRM’ s director of nutrition education, Susan Levin, made no apologies for singling out the golden arches(拱门:“ McDonald' s is one of the biggest fast-food chains in the world. Its name and its golden arches are instantly recognisable. We feel we ’ re making a point about all fast food when we talk about McDonald ’ s. ”

1. The ad-maker makes a change in the McDonald ’ s slogan _________.

A. to warn people of risk of eating fast food

B. to convince people of cause of the death

C. to remind people of the man’ s preference

D. to accuse the McDonald’ s of the murder

答案解析:答案为A。由第二段“The line is a twist on McDonald’ s long-standing advertising slogan, "I'm lovin’ it” and a voiceover intones: ‘High cholesterol, high blood pressure, heart attacks. T onight, make it vegetarian.’”可知,广告商对麦当劳的标语进行了改变是因为麦当劳的食物含有高胆固醇,它还会导致高血压,心脏病,因此广告商们警告人们吃麦当劳食物的危险,故答案为A。D选项“控告麦当劳谋杀”夸大了广告商的意图,故不选。

2. The goal of this passage is to tell us that__________.

A. the TV commercial goes too far

B. people enjoy eating fast food for its taste