麦当劳英语介绍PPT
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Newsweek
2009 #22 Green Company in America
Dow Jones Sustainability Index
McDonald’s has been a member of the Dow Jones Sustainability Index since 2004
Thank You
1.Entree
Hamburger Cheese Burger Double Cheese Burger Big Mac Quarter Pounder Double Quarter Pounder McChicken Filet-O-Fish McNuggets McChicken McCrispy Chicken Burger Rice Burger tastic Grilled Chicken Burger 0 Muffin Sussage Muffin Sussage Muffin with egg Egg Muffin
Mcdonalds
McDonald's Corporation
the first CEO : Ray Kroc Found in 1954
Locate : Oakbrook, Illinois
Major industries: food and beverage
Number of Global Restaurants: More than 32,000 Number of Countries: 117 Number of worldwide employees: 1.7 million Percentage of franchised restaurants around the world: More than 80% Chief Executive Officer: Jim Skinner
I'm Lovin' It - 3D logo
Advertising
McDonald’s Bus Stop Regular bus stop was turned into McDonald’s restaurant
Advertising
McDonald’s Sundial Billboard This cool billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center.
Bloomberg Businessweek
2010 #31 Top 50 Performing Stocks During Past Five Years
Businessweek
2010 20 Best Companies for Leadership
Corporate Responsibility Magazine
Advertising
The Rቤተ መጻሕፍቲ ባይዱal Milkshake
Mcdonalds competitor
Found in 1952 Locate : America
Slogan: We Do Chicken Right
There are many products is similar to McDonald's .such as hamburger and so on
Corporate Accolades
Forbes
2010 Most Valuable Brands 2010 Most Admired Companies 2010 Most Inspiring Brands
Fortune
2011 #10 Most Admired Company in the World Ranked #1 among all companies for “Management Quality” Ranked #1 among all companies for “Global Competitiveness” Ranked #1 among all companies for “Use of Corporate Assets” Ranked #2 among all companies for “Best Long-Term Investment” Ranked #3 among all companies for “Financial Soundness” McDonald’s also ranked #1 in the Food Services category, along with seven additional #1 rankings in our industry
In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before his training finished. He then worked as a piano player, a paper cup salesman and a multi-mixer salesman. In 1954 he was surprised by a huge order for 8 multi-mixers from a restaurant in San Bernardino, California. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items—burgers, fries and beverages—which allowed them to focus on quality at every step. Kroc pitched his vision of creating McDonald’s restaurants all over the U.S. to the brothers. In 1955 he founded the McDonald’s Corporation, and 5 years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger.
Big Breakfast Hot Cake Bagel
5. Extra Value Meal
6. Happy Meal
Sausage McGriddles® Bacon Egg Cheese Biscuit Egg McMuffin® Southern Style Biscuit Breakfast Burritos McSkillet Burrito Big Breakfast® Platter
Salad s
McDonald's Snacks and Desserts
McCafé® Logo on White Background McDonald's Road Sign McDonald's Drive-Thru Logo
WiFi @ McDonald's
Plain Golden Arch Logo
Ray Kroc wanted to build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation. He wanted to serve burgers, buns, fries and beverages that tasted just the same in Alaska as they did in Alabama. To achieve this, he chose a unique path: persuading both franchisees and suppliers to buy into his vision, working not for McDonald’s, but for themselves, together with McDonald’s. He promoted the slogan, “In business for yourself, but not by yourself.” His philosophy was based on the simple principle of a 3legged stool: one leg was McDonald’s, the second, the franchisees, and the third, McDonald’s suppliers. The stool was only as strong as the 3 legs.
Main products :chain of fast food, desserts, children’s clothing and other
income: 1.5 billion (2006), $ 27,480,000,000 (2009), $ 22,745,000,000 (2010)
2.Side order
French Fries （ketchup） Salad Hot Pie
3.Drink
CSD Orange Juice Ice Tea Hot Coffee Latte Capccino Hot Tea Milk Shake Sunde McFurry
4. Breakfast
2010 Top 100 Best Corporate Citizens
QSR Magazine
2010 Jim Skinner Named One of 10 Most Innovative People
Chief Executive Magazine
2009 Jim Skinner Named CEO of the Year
Barron's
2011 #5 Most Respected Company 2010 Jim Skinner Named One of World’s 30 Best CEO’s
Interbrand
2010 #6 Global Brand
Barron's
2011 #5 Most Respected Company 2010 Jim Skinner Named One of World’s 30 Best CEO’s
2009 #22 Green Company in America
Dow Jones Sustainability Index
McDonald’s has been a member of the Dow Jones Sustainability Index since 2004
Thank You
1.Entree
Hamburger Cheese Burger Double Cheese Burger Big Mac Quarter Pounder Double Quarter Pounder McChicken Filet-O-Fish McNuggets McChicken McCrispy Chicken Burger Rice Burger tastic Grilled Chicken Burger 0 Muffin Sussage Muffin Sussage Muffin with egg Egg Muffin
Mcdonalds
McDonald's Corporation
the first CEO : Ray Kroc Found in 1954
Locate : Oakbrook, Illinois
Major industries: food and beverage
Number of Global Restaurants: More than 32,000 Number of Countries: 117 Number of worldwide employees: 1.7 million Percentage of franchised restaurants around the world: More than 80% Chief Executive Officer: Jim Skinner
I'm Lovin' It - 3D logo
Advertising
McDonald’s Bus Stop Regular bus stop was turned into McDonald’s restaurant
Advertising
McDonald’s Sundial Billboard This cool billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center.
Bloomberg Businessweek
2010 #31 Top 50 Performing Stocks During Past Five Years
Businessweek
2010 20 Best Companies for Leadership
Corporate Responsibility Magazine
Advertising
The Rቤተ መጻሕፍቲ ባይዱal Milkshake
Mcdonalds competitor
Found in 1952 Locate : America
Slogan: We Do Chicken Right
There are many products is similar to McDonald's .such as hamburger and so on
Corporate Accolades
Forbes
2010 Most Valuable Brands 2010 Most Admired Companies 2010 Most Inspiring Brands
Fortune
2011 #10 Most Admired Company in the World Ranked #1 among all companies for “Management Quality” Ranked #1 among all companies for “Global Competitiveness” Ranked #1 among all companies for “Use of Corporate Assets” Ranked #2 among all companies for “Best Long-Term Investment” Ranked #3 among all companies for “Financial Soundness” McDonald’s also ranked #1 in the Food Services category, along with seven additional #1 rankings in our industry
In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before his training finished. He then worked as a piano player, a paper cup salesman and a multi-mixer salesman. In 1954 he was surprised by a huge order for 8 multi-mixers from a restaurant in San Bernardino, California. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items—burgers, fries and beverages—which allowed them to focus on quality at every step. Kroc pitched his vision of creating McDonald’s restaurants all over the U.S. to the brothers. In 1955 he founded the McDonald’s Corporation, and 5 years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger.
Big Breakfast Hot Cake Bagel
5. Extra Value Meal
6. Happy Meal
Sausage McGriddles® Bacon Egg Cheese Biscuit Egg McMuffin® Southern Style Biscuit Breakfast Burritos McSkillet Burrito Big Breakfast® Platter
Salad s
McDonald's Snacks and Desserts
McCafé® Logo on White Background McDonald's Road Sign McDonald's Drive-Thru Logo
WiFi @ McDonald's
Plain Golden Arch Logo
Ray Kroc wanted to build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation. He wanted to serve burgers, buns, fries and beverages that tasted just the same in Alaska as they did in Alabama. To achieve this, he chose a unique path: persuading both franchisees and suppliers to buy into his vision, working not for McDonald’s, but for themselves, together with McDonald’s. He promoted the slogan, “In business for yourself, but not by yourself.” His philosophy was based on the simple principle of a 3legged stool: one leg was McDonald’s, the second, the franchisees, and the third, McDonald’s suppliers. The stool was only as strong as the 3 legs.
Main products :chain of fast food, desserts, children’s clothing and other
income: 1.5 billion (2006), $ 27,480,000,000 (2009), $ 22,745,000,000 (2010)
2.Side order
French Fries （ketchup） Salad Hot Pie
3.Drink
CSD Orange Juice Ice Tea Hot Coffee Latte Capccino Hot Tea Milk Shake Sunde McFurry
4. Breakfast
2010 Top 100 Best Corporate Citizens
QSR Magazine
2010 Jim Skinner Named One of 10 Most Innovative People
Chief Executive Magazine
2009 Jim Skinner Named CEO of the Year
Barron's
2011 #5 Most Respected Company 2010 Jim Skinner Named One of World’s 30 Best CEO’s
Interbrand
2010 #6 Global Brand
Barron's
2011 #5 Most Respected Company 2010 Jim Skinner Named One of World’s 30 Best CEO’s