Unit 商务英语 形考答案

Unit5

一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）1、— May I suggest the sales start on or about October 1?

— .A. What do you mean? B. Isn't it a very new idea here in this city?

C. Great. We can start to prepare for the big event.

答案：C 解析：本题考核“提出建议”和“表达赞同”的交际用语。提出建议的时候，可以使用may I suggest, you had better, why don't you等；表达赞同可以说I agree with you, great，you said it，it's a good idea，great…等，所以答案是C。2、— What kind of music are you going to have in the background?

— Light ones. .

A. I have a totally different idea.

B. It makes the audience feel comfortable.

C. I think we can run billboard advertising. 答案：B解析：本题考核“what 提问的细节提问”的交际用语，需要直截了当有针对性地给予回应。题干中，给出了 Light ones, 表示“轻音乐”。三个选项只有选项B（它给人以舒适的感觉）符合语境，所以答案是B。

3、They have signed the _______ to export textiles. A. content B. contract C. contact 答案：B 解析：名词content意为“内容”；contract意为“合同”，contact 意为“接触”。句子的谓语动词是sign“签订”，宾语应为“合同”，所以答案是B。

4、We will _____ an order with your company for digital cameras. A. reserve B. book C. place 答案：C 解析：本题考查动词place与order的搭配。reserve意为“预定（桌子）”，如reserve a table 订桌子；book 意为“预定”（票），如book

a ticket 订票；place an order 是个固定搭配，意为“订购，下单”；故选择C。

5、We usually keep a large supply _______ stock. A. at B. on C. in 答案：A 解析：介词短语in stock是个固定搭配，意为“有现货”；选项B和C是错误搭配，所以答案是A。

二、阅读理解（每题10分）

阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。

There are eight traditional functions of marketing:

Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.

Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.

Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.

Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.

Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.

Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.

Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.

Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.

1. It is very important to understand buyers'behavior. 正确

2. Marketers usually use different selling methods. 正确

3. Marketers ignore transporting costs and services. 错误

4. Both transporting and storing are the aspects of the physical distribution of products. 正确

5. Marketers provide credit that makes the purchasing of automobiles, fridges and new homes possible. 正确

Unit6

一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）

1、—Good morning. Far East Logistics Company. .