The media(媒体)

LED Boat
Lightening Bus Body
Lightening Bus Shelter
Display
Internet Video
Social Network
Web TV
Portal Website
Search Engine
Others
• Computers
– Make use of digital technology – Can be connected to networks
To National Players
Spectaculawk.baidu.coms and Neons Giant LED’s
Office LCD’s, Lift Panel LCD’s
Innovative OOH Formats
Ball
Skyscraper Stick
Huge Projection
Metro Stick
• The Internet
– The interconnection of millions of computers – Worldwide distribution of information – Transformation of :
• community, access to information, lifestyle, the arts ,the economy and so on
TV Audiences Have Fragmented - More Difficult, Expensive To Reach Consumers
Shanghai Viewership : 80+ Channels
安徽一套 北京卫视 北京台三套 北京台五套 北京台七套 北京电视台九套(公共频道) 中央电视台综合频道 中央电视台新闻频道 中央台十套 中央台十二套 中央台三套 中央台五套 中央台七套 中央台九套 中国教育台一套 中国教育台三套 重庆卫视 福建海峡电视台 甘肃卫视 广东卫视 贵州卫视 河北卫视 黑龙江电视台卫星频道 湖南电视台卫星频道 内蒙古电视台蒙古语新闻综合频道 江苏卫视 吉林卫视 MTV 凤凰卫视中文台 凤凰卫视电影台 青海电视台综合频道 陕西卫视 山东卫视 深圳卫视(新闻综合频道) 香港卫视国际电影台 阳光卫视 天津电视台一套(滨海频道) 西藏一套 上海炫动卡通卫视 南方卫视 星空卫视 新疆电视台一套(汉语新闻综合频道) 新疆电视台三套(哈语新闻综合频道) 浙江卫视 北京卡酷动画卫星频道 北京台二套 北京台四套 北京台六套 北京台八套 兵团卫视 中央电视台音乐频道 中央电视台少儿频道 中央台十一套 中央台二套 中央台四套 中央台六套 中央台八套 香港卫视音乐台 中国教育台二套 华娱卫视 上海东方卫视 福建省广播影视集团东南电视台 金鹰卡通卫星频道 广西电视台卫星频道 湖北卫视 河北电视台二套(经济生活频道) 河南电视台卫星频道(一套) 香港有线卫视新知台 内蒙古电视台卫视频道 江西电视台卫星频道(一套) 辽宁卫视 宁夏卫视 凤凰卫视资讯台 青海卫视 陕西农林科技卫视 山东教育台 山西卫视 四川卫视 香港卫视合家欢台 天津卫视 天津电视台二套(文娱频道) 西藏二套(新) 旅游卫视 厦门卫视 星空体育 新疆电视台二套(维语新闻综合频道) 云南电视台卫视频道(一套)
• According to geography：
– local magazine – regional magazine – national magazine
C.
Largest circulation: women’s magazines
2010-12-12 Madouer.com the top popular fashion magazines
Diverse OOH Offerings
Bus Bodies, Inside Taxis,
Billboards
Metro
Street Lightboxes, Kiosks, Phone Boxes ,Bus and Bike Shelters
Airport
Over 65K OOH Vendors
• Quality papers（严肃性报纸）:
A. Daily or Sunday newspapers directed
at educated readers who want full
information on a wide range of public matters B. Normally broadsheet or large-sheet in format
Cities
1.4 Billion population
One political party
In the age of the economic globalization, international competitiveness of a state is not merely dependent on traditional hard power, but increasingly on soft power.
2、The types of media
In its broadest sense, the term of media includes： （a） Traditional Media——newspaper, radio, television&movies, magazines and out of house media. （b） New Media——internet，wireless communication.
Local, Satellite Provincial, National
0% 0% 0%0%0% 1% 1% 1% 1%0%1% 0%1% 1%0% 0% 0% 0% 01% 0%% 0% 1% 1% 1% 1% 0% 2% 1% 1% 1% 1% 1% 1% 0% 0% 0% 0% 1% 1% 1% 0% 0% 4%
A. Informing
Media has a significant role to spread information all over the world, which has become our daily consumption.
B. Questioning
• They introduce new ways of thinking; thinking about the world and all processes on it.
Duties of the media
• They are both the “big boss” of their own media kingdom
China’s Huge Scale & Diversity
102 cities with population of 1 million 10 cities the size of New York 23 Provinces, 5 Autonomous Regions , 4 Municipal
7%
5%
4%
10%
1% 3% 6% 2%
3% 2% 5% 3% 5% 0% 2% 1% 2% 1% 1% 1% 0%
5%
2%
Source : CSM / All Time / Adults
Television’s impact on Chinese society has been profound. It has changed the life-styles of most Chinese and become a major influence in Chinese culture over the last three decades. Unlike printing, which took hundreds of years to influence the culture. TV’s impact was almost instantaneous. Television's impact on Chinese culture has been staggering. With 98 per cent of Chinese homes owing at least one TV set, television penetrates virtually every household in China, bringing its ideas, opinions, and values into Chinese sitting rooms- bedrooms, and kitchens.
A. Approximately 6,500
B. Types of magazines
• According to the different Audience: consumer, business, and farm audience
– Consumer magazines – Industrial magazines – Professional magazines
Popular papers（大众化报纸）: A. This type of paper is more entertaining character
B. Tabloid or small-sheet in format
Early radio newscasts were fairly limited. For the most part, announcers simply read headlines from the newspaper — with an advertising tag line that if listeners wanted the complete details, they should buy a copy of the paper.
Contents:
1、Definition 2、Types of media 3、 Functions of media 4 、Duties of media
1、definition
The media which is the variety of means by which technology transmits to people information and entertainment.
C. Challenging
media somehow has also changed the way we perceive the world around us.
D. Entertaining
Media has been there to accompany us wherever we go and has made us happiness.
• Links the phone to information source • The most important change in communication systems in the new millennium • Location Based Marketing
Functions