麦肯锡战略咨询手册-1

TABLE OF CONTENTS
• I. Executive summary
• II. Environmental and internal assessment
A. Industry dynamics and its implications B. Competitive assessment C. Internal assessment
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•Internal assessment
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• How does your current
business emphasis fit with industry opportunity and competitive landscape?
•Financial projections
• What are the expected
麦肯锡战略咨询手册-1
2020年8月5日星期三
STRATEGY PLANNING INSTRUCTIONS
• The objective of these templates is to provide completeness and
consistency of BU strategic plan submissions. These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU’s sectoral context as required
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•Competitive assessment
• What are the major
changes in industry dynamics and resulting opportunities and risks?
• What are your competitive
strengths and weaknesses?
• Industry definition • Industry segmentation
– Definition
•II. ENVIRONMENTAL AND INTERNAL ASSESSMENT
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – SUMMARY
•A. What are the major changes in industry dynamics and the resulting opportunities and risks?
financial returns of your strategy?
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•Risk/contingen- • What strategic alternatives
cies & strategic have you considered? alternatives
I. EXECUTIVE SUMMARY
• A.1 What industry are you competing in? What are the various segments in the industry?
• A.2 How is industry structure changing (demand, supply, and industry chain economics)? What are the resulting opportunities and risks?
• III. Strategic definition and implications
A. Strategy articulation B. Strategic initiatives C. Financial projection D. Risks/contingencies and strategic
•Strategy articulation
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•Strategic initiatives
• What strategy will your BU
pursue over the next 3 years?
• What will be the impact of
major strategic initiatives?
• A.3 What is the expected competitor conduct? What are the resulting opportunities and risks?
• A.4 What are the present and future external factors that could present new opportunities and risks?
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 1
• A.1 What industry are you competing in? What are the various segments in the industry?
•Industry definition:
alternatives
• IV. Exhibits
BU STRATEGIC PLAN DEVnd internal assessment
•Strategic definition and implications
•Industry dynamics and implications
• Each section begins with a summary that is based on a synthesis of
questions and analyses that follow. The suggested approach would be to first complete the relevant back-up analyses and then work towards the overall synthesis