Part2在商言商商务英语教学

7. How to organize the class (1)
Tell the students: To learn BE in a business way. (1) Students are customers who have special needs; (2) Students are company employees. (3) “Customers” can complain anytime. (4) “Customers” acquire “product” knowledge through practice.
company business practice; 3. Invite questions.
8. Start a company
1.Each group starts a company: (1) company GM (team leader); (2) dept manager (each member of the company); (3) company’s profile ; (4) company’s business line;
course? 3. What are your complaints about my “service”? 4. What grade will you give to my “service”? (A,B,C,D ) …
“Customer”-orientated teaching
1. Preview texts in groups; 2. Ask each other group questions as if in
3. Showing great concern for C;
4. Trying to make C be your repeat C 5. Trying to effect word-of-mouth.
Customer –focused:
1. To know what C wants; 2. To find ways to meet their needs;
2. “在商言商”商英教学法对教师的 要求 Qualifications required of a BE teacher under TBW
A BE teacher should work like a/an: 1. businessman (CEO, manager, etc.); 2. actor（playing different roles); 3. scholar (academic researcher); 4. social worker (educator).
“在商言商”商务英语教学法
----上海海事大学 翁凤翔
Teaching BE in a Business Way （TBW)
1.
何谓“在商言商”商务英语教学法？ What is TBW ?
所谓在商言商商务英语教学法，是指在 商务英语教学过程中借用公司经营、管 理方式来组织商务英语教学。 Teaching BE by means of the operation and management modes of a business, or in the way an int’l company makes itself go.
Team work:
1. GrBaidu Nhomakorabeaup work; 2. Cooperative spirit improvement;
3. Awareness of corporate culture.
Keep informed of the “market” development
1. The academic research and teaching
1. Act on the platform as if you were playing
the role of a businessman on the stage; 2. Be able to play different roles in the “Play”; 3. Attach importance to performance manners, facial expression, costume, voice effect, etc. 4. Move the audience with genuine affection.
Tips:
We are not “teachers”! We are “business employees”. We provide service to our “C”. Serve the “C” heart & soul!
Three industries:
1. Primary industry; 2. Secondary industry;
Sales Dept. Manager (Group leader)
etc.
Chairman: the BE teacher; the legal person rep.
Board of Directors: the chairman, the CEO, the department managers (odd number). MD/CEO: the monitor. Dept manager (at the H.O.): group leader. Area manager: each member of the team.
1. Tell students how to become good
company employees; 2. Tell students how to be more competitive ; 3. Tell students how to improve business ethics and contribute to the society.
5. company’s name and history; 6. company’s products, logo; 6. corporate culture; ….etc.
“在商言商”商英教学法：
1. 2. 3. 4.
培养学生使用英语进行跨文化商务交际沟通 的能力（口头）； 培养学生具备优秀的商务英语翻译能力； 培养学生掌握公司管理、营销、贸易等业务 基本技能及商务英语文本制作技能； 培养有全球视野的具有领导能力素质的商英 毕业生。
To be a good “businessman” you should:
1. study international business from the
textbooks; 2. establish regular relationship with real companies; 3. have experiences in working for companies;
3. To get their feedback about your service;
4. To check whether your service meets the
expectations of the service scheme (course curriculum).
4.
BE teacher： Actor/actress
3. BE teacher: businessman
The “businessman” should: 1. acquire enough int’l business knowledge; 2. be familiar with int’l business practice; 3. know how to manage the “company”; 4. know how to motivate his “staff” ; 5. be an excellent business communicator.
Design questionnaires to get feedback about BE teacher’s service;
Questions:4 Ws
1. What are my strengths and weaknesses? 2. What do you want to learn most from this
3. Tertiary industry.
Tertiary industry:
education, banking, IT, consultancy,
shipping, hotelling, insurance, commercial service, etc. Feature: B2C: B (teacher) tries everything possible to satisfy C (students) by offering service to C.
“Businessman” s CRM: B 2 C relationship
B: Businesses C: Customers =========== 1. To be aware of the relationship between B and C; 2. To establish good relationship with C; 3. To maintain the relationship.
situation; 2. Latest int’l business development; 3. The “customers’” demand for your service; 4. The changes of the employment market.
Market research
How to motivate the “customer”
1. Offer credit; 2. Ask the “staff” to make “company” rules
and regulations; 3. Combine the lecture with the demands of the real business world; 4. 2 Ps (No P. no P)
7. How to organize the class (2)
1. The class is a “company”/Holding
company. 2. The teacher is the Chairman of the “company”; 3. Students are in groups, each of which is a department or branch office or subsidiary. 4. Each group leader is the “manager” of the department or the GM of the branch.
3Cs: Coordination, cooperation & communication
(1) Be a good coordinator
(2) Be a good cooperator
(3) Be a good communicator
C is our king!
1. Dealing with complaints of C; 2. Be a good listener of C;
Chairman (BE teacher)
Board of Directors
M.D./CEO (Monitor)
H.R. Dept. Manager (Group leader)
Financial Dept. Manager (Group leader)
Marketing Dept. Manager (Group leader)
5. BE teacher: scholar
1. Do academic research and write papers/ books (monograph/textbooks); 2. Do action research.
6. BE teacher：Social workers/educator