novo公司简介

2. System Design
The Wall – Shoe Wall Jean Wall T-Shirt Wall The Belt – Jean Belt T-Shirt Belt The Island – Seat Island Counter Island The Grid – Wave Grid Diamond Grid Conventional Grid
Option 1 – NOVO Classic Flow Diagram Area Diagram Combined Diagram Option 2 – NOVO Free Flow Flow Diagram Area Diagram Combined Diagram Option3 – NOVO Gallery Flow Diagram Area Diagram Combined Diagram
Fashion+Design+Technology
About NOVO
NOVO VIP
NOVO的VIP从2004年10月份开始推出，当天购物满 3000元,当月内累积满5000元可成为NOVOVIP,成为
NOVO的VIP，可享有正价商品九折优惠,折扣商品九
五折优惠,更有机会受邀参加NOVO Fashion party 第一时间拥有NOVO的优惠信息，参加积分换礼。
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Mini NOVO coming soon……
Option 2 – Free Flow Flow Diagram
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Mini NOVO coming soon……
Option 2 – Free Flow Area Diagram
Option 2 – NOVO Free Flow This scheme is about free-flow, free-style and free-play. The entire Space is seen as a field condition where no obvious boundaries are drawn.Spatial definitions are variably achieved by configuring systems of operable furniture.
NOVO来福士广场店
休闲区域—Channel [v] Studio
在NOVO店内的Channel[v] Studio小憩时，不仅可以手捧杂志关 注时尚，还可以欣赏Channel[V]的节目,李晨可是这的常客噢!
Fashion+Design+Technology
NOVO华润万象城店
优越的地理位置
Fashion+Design+Technology
Fashion+Design+Technology
Mini NOVO coming soon……
Plan diagrams
Option 1 – NOVO Classic The classic NOVO approach .The spatial planning of the store responds to the major traffic axis of the site, allowing maxium efficiency and exposure to circulation . Retail and functional spaces are packed to the perimeter, leaving a belly of open space in the centre for flexible use. The NOVO vintage ―worm‖furniture is likely to be featured…
Floor plan & Brand mix
Fashion+Design+Technology
NOVO来福士广场店
Fashion+Design+Technology
NOVO来福士广场店
店堂形象
Fashion+Design+Technology
NOVO来福士广场店
店堂形象
Fashion+Design+Technology
百货形象，融合了前卫设计、时尚潮流 及尖端科技诸多元素。
Fashion+Design+Technology
About NOVO
NOVO 的合作伙伴
我们的合作伙伴包括成衣界的佼佼者香港Toppy集团，专业建筑设计 组合Initdesign,前卫平面设计组合yolkdesign,世界两大传媒巨头维亚 坎母集团和新闻集团下面的全音乐电视频道 MTV， Channel[v]。
Fashion+DesignOVO coming soon……
Option 1 – NOVO Classic Combined Diagram
Fashion+Design+Technology
Mini NOVO coming soon……
Plan diagrams
Key areas are strategically designed such asthe Shoe Salon,T-shirt Canteen and the Denim Bar. A casually relaxed area is incorporated in-between the POS and the Refreshment bar forming the NOVO living room…
About NOVO
NOVO首家概念店—NOVO来福士广场店
- 优越的地理位置 - Floor plan& brand mix - 殿堂照片 - 休闲区域- Channel[v] studio
NOVO第二家店—NOVO华润万象城店
- 优越的地理位置 - Floor plan& brand mix - 殿堂照片 - Event space-MTV Area
Fashion+Design+Technology
Mini NOVO coming soon……
Option 1 – NOVO Classic Flow Diagram
Fashion+Design+Technology
Mini NOVO coming soon……
Option 1 – NOVO Classic Area Diagram
About NOVO
NOVOISM· 主义的延续……
一种新主义诞生的背后, 12位新势力艺术家 12种异彩纷呈视角 12件颠覆性力作 时尚与艺术的完美天成 概念与主义的水乳交融
NOVOISM艺术展览作品
Fashion+Design+Technology
About NOVO
NOVOISM· 主义的延续……
NOVO华润万象城店
Event space—MTV area
M-Zone动感新声大赛现场
Fashion+Design+Technology
Mini NOVO coming soon……
Fashion+Design+Technology
NOVO上海龙之梦店
TABLE OF CONTENTS 1. Plan Diagrams
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About NOVO
店铺装饰— store seasonal decorations
Fashion+Design+Technology
About NOVO
店铺装饰—shopping windows
Fashion+Design+Technology
NOVO始终追求着商业和艺术完 美结合的百货境界.艺术作品自然 地装点在商场的每个角落,艺术不 再是商业的牺牲品,而是商业的战 利品……
NOVOISM艺术展览作品
Fashion+Design+Technology
NOVO来福士广场店
优越的地理位置
Fashion+Design+Technology
NOVO来福士广场店
Fashion+Design+Technology
About NOVO
NOVO史话
NOVO起源于拉丁语，在英文里面对应的单词为“new”, “NOVO Concept”在中文里面的意思即为“新概念”。
NOVO定位—年轻，时尚，个性，
我们的目标对象具备中高水平收入、不断地追求各种新
方式来表现他们的个性、独特和自我的都市年轻白领。
Fashion+Design+Technology
Mini NOVO coming soon……
Option 2 – Free Flow Combined Diagram
Fashion+Design+Technology
Mini NOVO coming soon……
Plan diagrams
Option 3 – NOVO Gallery The most radical of ideas in NOVO Concept’s design history thusfar, the NOVO Gallery concept takes the Art Gallery idea in retail design to the extreme. The spatial deployment departs entirely from a normal retail arena in that it no longer considers conventional ideas of entry, visual axis or circulation.
年龄：20~35岁 收入：〉RMB：5k/m
Fashion+Design+Technology
About NOVO
NOVO 的三元素——Fashion+Design+Technology
作为新概念的NOVO，当然区别于传统 的百货业态，其着重从fashion、design、
techonology三方面全力打造“新概念”的
目
录
- NOVO史话和定位 - NOVO 管理结构 - NOVO三元素 fashion+design+technology - NOVO的合作伙伴 - NOVO VIP - NOVO 市场推广(店内活动+品牌推广+中厅活动+时装秀) - 店铺装饰(店内四季装饰+橱窗) - NOVOISM· 主义的延续......
An actual gallery space is set up with a half-opened ancillary ―foyer‖. The ―foyer‖ consists of a café/bar, a seating area and the reception (POS). Inside the Gallery ,spaces are flexibly Reconfigured to suit the particular ―exhibition‖ at the time. This is achieved by deploying various systems of mobile elements within tightly defined areas…
Fashion+Design+Technology
About NOVO
NOVO 市场推广活动(中厅活 动)
NOVO 将不定期的联合品牌租户在mall中厅举行推广活动.推广活动将 使用NOVO统一CI道具,进行统一策划,让顾客体验在mininovo购物的新奇体验.
Fashion+Design+Technology
About NOVO
NOVO 市场推广活动(店内活动)
NOVO每月都会策划新颖的商场主题活动，将浓浓的西方风情带 入东方的时尚店堂，活动主题包括情人节、复活节、圣诞节等等。
Fashion+Design+Technology
About NOVO
NOVO 市场推广活动(时装秀)
NOVO会定期联合各品牌举行时装发布会,将时尚的讯息第一时间内 传递给顾客.每次活动都有来自香港和上海的品牌队伍进行整体的视 觉设计和节目策划，并联合当地主流媒体杂志和电视台对其进行报 道。以下是NOVO 2004F/W 时装发布会情景:
NOVO华润万象城店
Floor plan & Brand mix
Fashion+Design+Technology
NOVO华润万象城店
殿堂照片--NOVO playground
Fashion+Design+Technology
NOVO华润万象城店
店堂照片—NOVO playground
Fashion+Design+Technology