高中英语新概念3课件第26课

NEW CONCEPT 3
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
2.pride v.骄傲
3.taste v.品尝；n.鉴赏力
NEW CONCEPT 3
4.exert
If someone or something exerts influence, authority, or pressure, they use it in a strong or determined way, especially in order to produce a particular effect. 施加 (影响、压 力); 运用 (权威) If you exert yourself, you make a great physical or mental effort, or work hard to do something. 耗费 (自己的精力)
汽车制造商在1999年停止生产那种汽车坐垫。 2.All the goods are labelled with the address of the manufacturer.
所有商品均标明了生产厂家的地址。
13.wheelb百度文库rrow n.独轮手推车
14.boot n.靴子；汽车（尾部）行李箱
NEW CONCEPT 3
NEW CONCEPT 3
No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
6.advertiser n.做广告的人 advertisment=AD
7.classify
To classify things means to divide them into groups or types so that things with similar characteristics are in the same group. 把…分类
11.capture v.捕获；吸引，赢得
NEW CONCEPT 3
12.manufacturer
A manufacturer is a business or company which makes goods in large quantities to sell. 生产商 1.The auto manufacturer discontinued that car back in 1999.
1.The little prefabricated hut was lifted away by a huge crane. 那间小小的预制棚屋被一台巨大的起重机吊走了。
2.The crane lifted the heavy stone from the ground. 起重机把沉重的石头从地上吊了起来。
Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
1.It is necessary initially to classify the headaches into certain types. 起初把头疼分成若干类别是有必要的。
2.the arbitrary classification of knowledge into fields of study. 把知识归入研究领域的任意分类。
16.crane
A crane is a large machine that moves heavy things by lifting them in the air. 起重机 A crane is a kind of large bird with a long neck and long legs. 鹤
NEW CONCEPT 3
lesson 26 Wanted：a large biscuit tin
NEW CONCEPT 3
Part One : New words and expressions
1.influence
Influence is the power to make other people agree with your opinions or do what you want. 权势 If you influence someone, you use your power to make them agree with you or do what you want. 影响 1.He used his influence to get his son into medical school. 他利用权势把儿子弄进了医学院。 2.He denies exerting any political influence over them. 他否认曾向他们施加过政治影响。 3.He is trying to improperly influence a witness. 他正试图不适当地影响一名证人。
1.The slow and subtle changes that take place in all living things. 所有生物中发生的缓慢而不易察觉的变化。
2.I even began to exploit him in subtle ways. 我甚至开始不露声色地利用他。
NEW CONCEPT 3
8.magic n.魔术 adj. 魔术的；有魔力的；不可思议的 magician [mə'dʒɪʃ(ə)n] n. 魔术师
NEW CONCEPT 3
9.sample n.样品 注意：来自example 例子
10.devise
If you devise a plan, system, or machine, you have the idea for it and design it. 构思; 设计
15.ingredient
Ingredients are the things that are used to make something, especially all the different foods you use when you are cooking a particular dish. (尤指烹调用的) 原料
1.He exerted considerable influence on the thinking of the scientific community on these issues.
他对科学界在这些问题上的思考施加了相当大的影响。
5.subtle
Something that is subtle is not immediately obvious or noticeable. 不易察觉的 A subtle person cleverly uses indirect methods to achieve something. 不露声色的
1.He tried to devise a foolproof plan for getting rid of termites. 他试图发明一种安全得连小孩子都可以用的消灭白蚁的方法。
2.They devise new criteria for perceiving the world rather than seeing everything through the screen of their computer. 为了好好地感知这个世界，而非仅仅透过显示器去看一切，他们会想出新标准。
1.Start on the next common ingredient preparation. 开始准备下一种通用的配料。
2.But remember, none of these recipes for success will work without the key ingredient: willpower. 但请记住，这些成功的秘方在没有关键成分时都不会有效：那就是意志力。