汽车品牌翻译

Contents

1. Introduction

2. The cultural attribute of automobile brand 2.1.Originates from the proper noun

2.2. Common words

2.3. Foreign words

2.4.Clipped words

3. Translation method of automobile brand 3.1. Transliteration

3.2. Literal translation

3.3. Combination of sound and meaning

3.4. Fabricate method

4.Conclusion

Bibliography

Research on automobile brand translation

Abstract

Along with the rapid development of China's economy today and the international status of the upgrade, more and more car manufacturers positioning its automobile production and sales in China, the rapid development of China's automobile industry. People in the choice of a car, in addition to the car practical, economic, security, the name of the car from the people choose a great impact, especially in our country, ensure that practical economic security, tend to choose fashion, Geely and local car color names or brand. Therefore, the importance of the translation of car brands is particularly dazzling.

key words: rapid development ，China’s economy，automobile brand translation

关于汽车品牌翻译的研究

摘要

伴随着当今中国经济的迅猛发展以及国际地位的提升，越来越多的汽车生产商将其汽车生产和销售定位在中国，同时中国汽车行业也发展迅猛。人们在选择汽车时，除了对汽车实用性，经济性，安全性有重要要求之外，汽车的名称也对人们选择起很大影响，尤其是在我国，在保证实用经济安全的前提下，人们倾向于选择具有时尚，吉利并且具有本土色彩名称的汽车或者品牌。因此，汽车品牌翻译的重要性就尤为耀眼。

关键词：汽车品牌，翻译研究

1.Introduction

China is a developing country with a large population base. Along with the rapid development of Chinese economy, the unceasing growth of average per person GDP, is verifying day-by-day prosperity and development of China. Meanwhile along with soaring of its economy, China also quickly becomes the outstanding person in world developing country, the international standing day by day is also improved. With the pace of reform and opening up, China ranks among the world's powers, show a better face to the world, while more and more countries and regions of the world began to rediscover the "different" Dragon, are increasingly concerned with China. Experienced after the 2008 Beijing Olympic Games, China once again to show the world "the scenery here is better," the bigger, more harmonious country. The enhancement of people's material culture, the promotion of per capita income, has urged the Chinese market unusual prosperous, market demand formidable desire. More and more enterprises in the world set its sights on China, for them, it's a treasure full of vitality, China's market is to seize the business trends of the future. Because of so, we was seeing such as: Populace, Honda，Toyota, BMW, Benz, Ford such world well-known brand to China's favor.

2. The cultural attribute of automobile brand

The automobile brand word is the branch of brand word, similarly also comes under the influence of various countries' culture, is containing the profound culture foundation in its cultural object.

2.1. Originates from the proper noun

Western cultures value the individual, personal values, adhere to the individual standard, prominent individuals is an important aspect of Western philosophy. There are many large European car company founder company, inventor or to commemorate one of the character's name as a trademark. Memorial purposes can be achieved on the one hand, on the other hand can also promote corporate culture, enhance the company's reputation, reflecting the personality of the company, inspire confidence, promoting the sale of company products.Porsche (保时捷), translation of Porsche, is Germany Porsche last name the name of the Feidinanteboershe , the founder of the company. Mercedes-Benz (Benz) is the automobile inventor Karl Frederick of Benz's last name as a brand, to commemorate the first inventor and founder of Mercedes-Benz cars. Now Mercedes-Benz generally is based on Mercedes-Benz for the brand.

European culture is the dominant culture of today's world, while Greece and Roman culture was the cradle of Western culture. Greece-Roman mythology as the greatest achievement of their culture, in Western history, or even an entire human history all has the supreme status.Many automobile companies also use personal name in the Greek mythology as the trade name of automobile, highlights the individuality of automobile, stressed that the performance of automobile, causes the