管理学功能【英文】

management
OBJECTIVE #1 Functions of Management
Planning, Organizing, Leading; & Controlling (PLOC) Planning

– defining goals and objectives – deciding what type of activities the
Lecture 1: Introduction to Strategic Management (Chapter 1)
Instructor: Moses Acquaah, Ph.D. 377 Bryan Building Phone: (336) 334-5305 Email: acquaah@

Controlling
– Monitoring performance of people & units. – Provision of feedback or information about

progress. – Identification of performance problems & actions to correct problems.
external opportunities threats – Analysis, communication, coordination, & action
What is Strategic Management?

Focuses on how managers formulate and implement, and evaluate strategies aimed at developing and maintaining competitive advantage:
company will engage in – determining the resources needed to achieve the organization’s goals & objectives.
Functions of Management

Leading
– Attracting people to the organization. – Specifying job responsibilities – Grouping jobs into work units – Marshalling and allocation of resources
– the reason some firms enjoy higher levels of performance
than their rivals or competitors.
– Creating good working conditions
Functions of Management

Organizing
– Directing, motivating, and communication with
employees, individually & in groups. – Conflict resolution.
Lecture Objectives

By the end of this lecture, students should be able to:
1. Explain the functions of management
2. Define and explain strategy and strategic management
– to achieve it’s mission, vision and objectives
– to establish a favorable competitive position.

Strategy involves:
– An organization’s goals – A series of related decisions & actions – Takes into account key internal strengths & weaknesses and
3. Explain why strategic management is important 4. Explain the strategic management process
5. Describe the levels of organizational strategies
6. Discuss the misconceptions about strategy and strategic
Disciplinary Focus

Various disciplines in “management” emerge from the functions of management:
– Business Policy (formally called Strategic
Planning) from the planning function. – Organizational Behavior primarily from the leading function. – Human Resources Management primarily from the organizing function. – Strategic Management, originated from Business Policy, but focuses on overall management – PLOC – and beyond.
OBJECTIVE #2 What’s Strategy?

Strategy is management’s overall plan and actions for deploying resources and skills taking into consideration opportunities and threats in the environment