财富箴言1

1 Be willing to make decisions. That’s the most important quality in a good leader. Don’t fall victim to what I call the ready-aim-aim-aim-aim syndrome. You must be willing to fire 要愿意做决策。这是好的领导者最重要的素质。不要为我所说的“还没准备好”综合症所害 ---布恩.皮肯斯T. Boone Pickens 美国石油大亨

2 The winner’s edge is not in a gifted birth, a high IQ, or in talent. The winner’s edge is all in the attitude, not aptitude. Attitude is the criterion for success 赢者的优势不在于天生禀赋、高智商或天才。赢者的优势全在态度，而不在才智。态度是成功的标准---丹尼斯.威特利Dennis Waitley 美国演说家、励志大师

3 No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain对明天最缺乏准备的人，莫过于那些固执地相信自己知道明天是什么样的人---沃伦.巴菲特Warren Buffett 美国投资家

4 Seek first to understand, then to be understood 先谋求理解别人，然后再谋求被理解---史蒂芬.科维Stephen R.Covey 《高效人士的7个习惯》作者

5 I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies 我确信，我们所做的任何事情都没有雇佣和培养人重要。说到底，你下注的是人，而不是战略---拉里.博西迪Larry Bossidy Allied Signal 公司CEO

6 No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings 一个机构如果需要天才和超人来管理，就不可能存活下去。机构的组织方式一定要使它能够在由普通人组成的领导层管理下生存---彼得.德鲁克Peter Drucker 管理学大师

7 I never attempt to make money on the stock market. I buy on the assumption that they could close the market the next day and not reopen it for five years 我从没有尝试在股票市场上赚钱。我购买一只股票的前提是，市场明天就会关闭五年---沃伦.巴菲特Warren Buffett 美国投资家

8 I only wish I could find an institute that teaches people how to listen. Business people need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both directions 我只希望找到一家能教人如何倾听的研究机构。商界人士在倾听上花的工夫至少要像他们说的一样多。太多的人没有意识到真正的沟通是双向的 ---李.艾科卡Lee lacocca 前克莱斯勒公司CEO

9 Education and training are decisive, and the single greatest long-term leverage point available to all levels of government 教育和培训至关重要，是各级政府最有效的长期支点---迈克尔.波特Michael Porter 战略与竞争力大师

10 The company is moving from product marketing to audience marketing 企业正在从产品营销转向受众营销 ---奥利佛.罗尔Oliver Roll 微软营销负责人

11 Managers must themselves feel the pulse of change on a daily, continuous basis...They should have intense curiosity, observe events, analyze trends, seek the clues of change, and translate those clues into opportunities 管理者自己必须每天并且不断的感觉到变化的脉搏……他们应当有强烈的好奇心、观察事件、分析趋势、寻找变化的线索，并将这些线索转化为机遇---迈克尔.卡米Michael J. Kami 美国战略咨询顾问

12 The most serious mistakes are not being made as a result of wrong answers,The truly dangerous thing is asking the wrong questions 最严重的错误并不是因为错误的答案，真正危险的是问错误的问题---彼得.德鲁克Peter Drucker 管理学大师

13 The future belongs to those who see possibilities before they become obvious 未来属于那些在可能性变得明显之前看到它们的人---约翰.斯库利Joho Sculley 百事和苹果公司前CEO

14 I think the guys who are really controlling their emotions...are going to win 我认为那些真正控制住自己情绪的人……会赢---老虎.伍兹Tiger Woods 高尔夫球大师

15 Keep away from people who belittle your ambitions. Small people always do that, but the really great make you feel that you, can become great 躲开貶低你的雄心的人。小人常常这样做，而真正伟大的人会让你感觉你可以变得伟大---马克.吐温Mark Twain 美国作家

16 You’ve got to think about big things while you’re doing small things, go in the right direction 你在做小事时要想着大事，这样小事才能走向正确的方向---阿尔温.托夫

勒Alvin Toffler 未来学家

17 The gr eatest sales strategy in the world; Don’t tell me how good you make it; tell me how it makes me when I use it 世界上最伟大的销售手法是: 别跟我说你做得多好，要跟我说用它以后会怎么样---李奥.贝纳Leo Burnett 美国广告巨头

18 Your most unhappy customers are your greatest source of learning 最令你不快的顾客是你最大的学识来源---比尔.盖茨Bill Gates 微软公司创始人

19 We don’t bring the product to the people, we bring people to the product. We make it available and those who love our style come to us 我们不把产品带给人们，我们把人们带进产品。我们让它可以得到，让那些喜欢我们风格的人到我们这里来---迪特里希.梅特舒兹Dietrich Mateschitz 红牛饮料创始人

20 If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes 如果你想幸福，就设定一个目标，让它来指导你的思想，释放你的能量，启发你的希望---安德鲁.卡内基Andrew Carnegie 美国企业家和慈善家

21 When you do something truly revolutionary, most competitors will never copy it

–they won’t understand it 如果你做的事是真正革命性的，大多数竞争对手就永远也模仿不了。他们甚至都理解不了---司各特.库克James Cook 财捷公司创始人