英语二(专用答题纸答)

MBA School of Zhongnan University of Economics and Law

工商管理硕士（MBA）试卷

2012---2013学年第二学期

课程名称：英语（2）阅卷教师：郭跃华

全部答案须在答题纸上完成。在试卷上答题无效。

第一部分根据下列定义写出单词或词组。(10%)

1. the power to give instructions to people at the level below in the chain of command line authority

2. additional money given for better work or increased productivity bonus

3. a general term for strikes, go-slows, work-to-rules, and so on industrial action

4. buying products or processed materials from other companies rather than

manufacturing them Purchase

5. consumers who buy various competing products rather than being loyal to a

particular brand brand switcher

6. collecting, analysing and reporting data relevant to a specific marketing situation

market quotation

7. the amount of money a company plans to spend in developing its advertising

and buying media time or space budget

8. keeping financial records, recording income and expenditure, valuing assets and

liabilities, and so on profit statement

9. a card which guarantees payment for goods and services purchased by the

cardholder, who pays back the bank or finance company at a later date credit card

10. a proportion of the annual profits of a limited company, paid to shareholders receive dividents

第二部分写出下列词组的定义。(20%)

1. subcontractor ：Any company that provides goods or services for another one

6. advertising budget ：the money a company plan to spend in developing advertising and buying media time / space

2. creative accounting：The use of aggressive and/or questionable accounting techniques in order to produce a desired result, generally high earnings per share.

7. Loan：Temporary borrowing of a sum of money

3. target customer：a defined set of customers whose needs a company plans to satisfy 8. distribution channel：Marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers

4. market segmentation ：to divide a market into distinct groups who might require separate products and marketing mixes

9. collective bargaining：negotiations between unions and employers on their member’s wages and working conditions

5. decentralization ：dividing an organization into decision-making units that are not centrally controlled.

10. labor relations：relations between employers and employees, managers and workers

第三部分写出下列词组的中文。(20%)

1. profit margin 利润率 11. curriculum vitae 简历

2. go-slow 怠工 12. job vacancies 招聘

3. industrial action 劳工行动13. share capital 股份资本

4. list price 价格目录14. job security 职业安全感

5. radio commercial 广播商业15. public awareness 公关意识

6. credit facilities 信贷机制 16. maturity stage 时机成熟

7. credit terms信贷条件17. cost accounting 成本计算

8. financial statements 财务报表18. intangible assets 无形资产

9. double-entry bookkeeping 复式簿记19. penalty-point system点罚系统

10. venture capital 风险投资20. insider share-dealing内部交易

第四部分写出下列词组的英文。(20%)

1. 董事会board of directors

2. 销售代表Sales Representative

3. 销售渠道Distribution Channels

4. 制造业manufacturing industry

5. 损益表income statement

6. 资产负债表balance sheet

7. 市场份额market share

8. 自动售货机vending machine

9. 商标brand 10. 行业工会trade union 11. 定期帐户fixed account 12. 促销Promotion

13. 折扣率discount rate 14. 贸易赤字trade deficits 15. 文化特征Cultural Characteristics 16. 工作类型Job Category

17. 驾照driving license 18. 成品end product 19. 文字信息Text messages 20. 纯利net profit

第五部分阅读下面的文章, 回答问题。(20%)