数据分析PPT案例

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How it Works
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Day of the week
On average, weekday Dwell Time is 10 seconds longer than weekends*
CM
1-Click
Report Generator
CRB
Plug-in for Excel Data Feed
Campaign Ready, Set, Go
Predefined Custom
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• Instant access to Key Performance Indicators • View all campaigns at a glance • Detect problems quickly and easily • Gain control with real-time data
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Site Overlap
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• Accurately measure unique users by each publisher • When do publishers overlap to deliver multiple impressions to same
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WhHale Waihona Puke Baidut is
Dwell Time?
average number of seconds the user engaged with the ad
including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction
Ad serving platforms
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Disparate reporting systems
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Eyeblaster Analytics
• Making data actionable • Metrics for real business objectives • Reliability
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user Check your media buy: which publisher is overlapping with which
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Dwell Time
• Go beyond interaction • Build brand moments • Measure brand engagement
Digital Design Professional
”
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Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder & Service
Plug-in for Excel
Campaign Monitor your window to the campaign
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One-click Reporting
• Actionable insights at your fingertips • Prepare to impress
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Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
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Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile)
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Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
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* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
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Hewlett Packard: 2008
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Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?
Metrics for Business Objectives
Delivery Impressions Clicks Unique Site/Publisher overlap
Engagement Dwell Interaction Expansion Video playback
ROI Cost Conversion tags
曲线科技PPT模板
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Agenda
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Industry Challenges Eyeblaster Analytics – Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service
Data Feeds Service
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Campaign Monitor
• Campaign insights in real time • At-a-glance monitoring of key campaign data
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