国外事件营销ppt课件
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relate to them in a new way
Check You’re Messaging -Does it reflect your brand? -Are the unanswered questions?
精品课件
Which Billboard is Clear and Concise?
精品课件
Target Marketing
Identify Your Target Markets- Create Target
Market Map
Concentrate your efforts for effectiveness Customize your approach to reach your market
What is your organization or event brand? 精品课件 How do you create a brand?
Research
If you have a hard time identifying these target
markets, channels, and behaviors you may need to conduct marketing research. Understanding your market is the best foundation for an effective strategy.
The Event Effect: Marketing
Spring Leadership Conference, 2010
Sherwynn Umali Office of the Dean of Students
精品课件
The Event Effect: Marketing
Marketing is everything you do to place your
精品课件
Step 1: Strategy & Research
The key to effective marketing is strategic planning
Applied Strategies
Target Marketing Multi-Channel Marketing Convey Value Branding
product or service in the hands of potential customers.
Every word you say, how you dress, your nonverbal
communication, and how you carry yourself is part of marketing
精品课件
Which Billboard is most Creative?
精品课件源自文库
UCI Examples
精品课件
精品课件
Your Call to Action
Print- Create & Distribute, follow the UCI Posting Policies Word of Mouth/Viral Marketing- Utilize existing networks
On Campus/Face-to-Face- Ring Road, Classroom
Announcements, Tabling at other events
Press Release/News Media- New U, KUCI, Daily Pilot, OC
Register
Digital Media- ASUCI Marquees Promotional Material- giveaways, door prizes
精品课件
Multi-Channel Marketing
Identify Key Channels
Online Print Face-to-Face Viral Marketing Digital Media
精品课件
Convey Value
Why should they attend? What does your event provide for them? How is your event different from other events? “We go because we've always gone'' or "we go
and target markets
Online- Campus Communication (Anteater Weekly, Today @ UCI,
Organization Websites), Social Media, Email, Niche Sites, Blogs, Other Viral Sites-(digg, youtube, etc)
Surveys
Focus groups
精品O课t件her statistical data
Step 2: Prepare and Implement
Messaging
Clear use verbiage that is easily understood and free from
confusion
Concise stay too the point, keep it brief yet comprehensive
Consistent use the same or similar wording in each message,
remembering your branding
Creative be innovative, think about your audience and how to
because how would it look if we didn't go?''
Give them a reason to attend this particular event!
精品课件
Branding
Branding…
Confirms your credibility Connects your target prospects emotionally Concretes Loyalty
Check You’re Messaging -Does it reflect your brand? -Are the unanswered questions?
精品课件
Which Billboard is Clear and Concise?
精品课件
Target Marketing
Identify Your Target Markets- Create Target
Market Map
Concentrate your efforts for effectiveness Customize your approach to reach your market
What is your organization or event brand? 精品课件 How do you create a brand?
Research
If you have a hard time identifying these target
markets, channels, and behaviors you may need to conduct marketing research. Understanding your market is the best foundation for an effective strategy.
The Event Effect: Marketing
Spring Leadership Conference, 2010
Sherwynn Umali Office of the Dean of Students
精品课件
The Event Effect: Marketing
Marketing is everything you do to place your
精品课件
Step 1: Strategy & Research
The key to effective marketing is strategic planning
Applied Strategies
Target Marketing Multi-Channel Marketing Convey Value Branding
product or service in the hands of potential customers.
Every word you say, how you dress, your nonverbal
communication, and how you carry yourself is part of marketing
精品课件
Which Billboard is most Creative?
精品课件源自文库
UCI Examples
精品课件
精品课件
Your Call to Action
Print- Create & Distribute, follow the UCI Posting Policies Word of Mouth/Viral Marketing- Utilize existing networks
On Campus/Face-to-Face- Ring Road, Classroom
Announcements, Tabling at other events
Press Release/News Media- New U, KUCI, Daily Pilot, OC
Register
Digital Media- ASUCI Marquees Promotional Material- giveaways, door prizes
精品课件
Multi-Channel Marketing
Identify Key Channels
Online Print Face-to-Face Viral Marketing Digital Media
精品课件
Convey Value
Why should they attend? What does your event provide for them? How is your event different from other events? “We go because we've always gone'' or "we go
and target markets
Online- Campus Communication (Anteater Weekly, Today @ UCI,
Organization Websites), Social Media, Email, Niche Sites, Blogs, Other Viral Sites-(digg, youtube, etc)
Surveys
Focus groups
精品O课t件her statistical data
Step 2: Prepare and Implement
Messaging
Clear use verbiage that is easily understood and free from
confusion
Concise stay too the point, keep it brief yet comprehensive
Consistent use the same or similar wording in each message,
remembering your branding
Creative be innovative, think about your audience and how to
because how would it look if we didn't go?''
Give them a reason to attend this particular event!
精品课件
Branding
Branding…
Confirms your credibility Connects your target prospects emotionally Concretes Loyalty