Unit2高教社新编商务英语综合教程第二版PPT优秀课件
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
c. a fair exchange d. a daily trade
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
3. Which of the following descrBiblioteka Baidubes the meaning of a fair exchange?
a. Exchange something for money. b. Exchange money for something.
Unit 2 Marketing
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
1 Teaching Aim 2 Lead-in 3 Reading I 4 Reading II 5 Extended Activities 6 Bonus: Word Study
高等教育出版社 高等教育电子音像出版社
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
II. Listen to the passage for the second time with your focus on the questions you have raised (if there are any) and then complete the following multiple choice exercises. You can take notes while listening. 1. Passage 1 describes _____.
√c. Exchange something valued for something of equal
value. d. Both a and b.
______________
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
4. Which of the following is true?
a. the beginning of marketing b. how exchanges are made
c. marketing and business √d. the nature of marketing
2. Marketing means _____.
a. buying and selling √b. a management process
a. Simple exchange became impossible due to lack of money.
√b. To some extent, life is all about exchanging one value
for another. c. Marketing is the same as exchange. d. Marketers work by finding out what people value and
— Grammar: Numerical Expressions (1) 3. Communicative Skills （交际技能）
— Expressions: Expressions of “Introducing People” — Reading: Price List
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
Teaching Aim
1. Cognitive Information（认知信息）: Basic Concept of Marketing 2. Language Focus（内容重点）
— Key Words: I. market potential, feasibility, feasible/viable, assess, stand (n.), trade fair, exhibit, sample, prospective customer, publicity, representative, brochure, booklet, catalogue, press conference, promote, range, model, display, campaign, launch, order, delivery, replacement, spare part, after-sales service, component, service (v.), machinery, client; II. purchase, supply, conversely, equilibrium price, shortage, surplus, maximize profits — Phrases: I. in other words, hand out, make up, for short, know as; II. in ... terms, in large/small quantities, agree on, in the end
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
— Useful Structures: to see if/what as many ... as possible “Whether ... or not” noun clause as subject and object “assuming ...” adverbial phrase choose + to inf. far more + adj.
Unit 2 Marketing
Lead-in
Listening Comprehension Tasks Exercise I Exercise II Exercise III
Spot Dictation
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
I. Listen to the passage for the first time and then write out questions, if there are any, about the part(s) you fail to understand. If you have no questions, just move on to ExerciseⅡ.
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
3. Which of the following descrBiblioteka Baidubes the meaning of a fair exchange?
a. Exchange something for money. b. Exchange money for something.
Unit 2 Marketing
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
1 Teaching Aim 2 Lead-in 3 Reading I 4 Reading II 5 Extended Activities 6 Bonus: Word Study
高等教育出版社 高等教育电子音像出版社
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
II. Listen to the passage for the second time with your focus on the questions you have raised (if there are any) and then complete the following multiple choice exercises. You can take notes while listening. 1. Passage 1 describes _____.
√c. Exchange something valued for something of equal
value. d. Both a and b.
______________
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
4. Which of the following is true?
a. the beginning of marketing b. how exchanges are made
c. marketing and business √d. the nature of marketing
2. Marketing means _____.
a. buying and selling √b. a management process
a. Simple exchange became impossible due to lack of money.
√b. To some extent, life is all about exchanging one value
for another. c. Marketing is the same as exchange. d. Marketers work by finding out what people value and
— Grammar: Numerical Expressions (1) 3. Communicative Skills （交际技能）
— Expressions: Expressions of “Introducing People” — Reading: Price List
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
Teaching Aim
1. Cognitive Information（认知信息）: Basic Concept of Marketing 2. Language Focus（内容重点）
— Key Words: I. market potential, feasibility, feasible/viable, assess, stand (n.), trade fair, exhibit, sample, prospective customer, publicity, representative, brochure, booklet, catalogue, press conference, promote, range, model, display, campaign, launch, order, delivery, replacement, spare part, after-sales service, component, service (v.), machinery, client; II. purchase, supply, conversely, equilibrium price, shortage, surplus, maximize profits — Phrases: I. in other words, hand out, make up, for short, know as; II. in ... terms, in large/small quantities, agree on, in the end
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
— Useful Structures: to see if/what as many ... as possible “Whether ... or not” noun clause as subject and object “assuming ...” adverbial phrase choose + to inf. far more + adj.
Unit 2 Marketing
Lead-in
Listening Comprehension Tasks Exercise I Exercise II Exercise III
Spot Dictation
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
I. Listen to the passage for the first time and then write out questions, if there are any, about the part(s) you fail to understand. If you have no questions, just move on to ExerciseⅡ.