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1
contents
History
Reason
Dove
Dove in china
Production
2
History
1939 Greek immigrant Leo Stefano started Dove in Chicago
1956,
Stefano made his first
Dove ice cream
1977
Stefano died and his son Mike took over the faHale Waihona Puke Baiduily business
1984,
Mike presented Dove ice cream at The Fancy Food Show in Washington， D.C and began to receive orders from around the country
O
Love V
Me
E
9
For it’s lovely casing
10
For its smooth and creamy（细腻的） taste, its sumptuous（华贵的） new shape, and its packaging, is intended to create the perfect Dove moment.
2008
The Dove brand introduced a first-in-category innovative new packing format for his premium tablet bar collection
4
Dove in China
Entered :1989
Became the leading brand :1995.
Classic advertising slogan: milky, fragrant, silky feeling
5
productions
6
productions
7
Why do you love Dove?
8
For it’s special and romantic means
Do D
You
11
For it’s beautiful ads
Dove does not only develop high- quality Dove chocolate, but try their best to improve the quality of the advertisements.
12
牛奶香浓 丝般感受
3
History
1986
Mars bought the company and the Dove goes fully national
1991
Dove milk chocolate and Dove dark chocolate were launched
2006
Dove celebrated his 50th birthday
Taste its strong atmosphere of milk
just like silk fly around you
13
德到你是我一生的幸芙
I will feel happy all the life if I own you
14
15
16
Every ads is a delicate and creative design.
1 The emotion :light, relax 2 The characters :fresh, lovely 3 The music: sweet, beautiful 4 The scene: cozy ,peaceful
17
18
contents
History
Reason
Dove
Dove in china
Production
2
History
1939 Greek immigrant Leo Stefano started Dove in Chicago
1956,
Stefano made his first
Dove ice cream
1977
Stefano died and his son Mike took over the faHale Waihona Puke Baiduily business
1984,
Mike presented Dove ice cream at The Fancy Food Show in Washington， D.C and began to receive orders from around the country
O
Love V
Me
E
9
For it’s lovely casing
10
For its smooth and creamy（细腻的） taste, its sumptuous（华贵的） new shape, and its packaging, is intended to create the perfect Dove moment.
2008
The Dove brand introduced a first-in-category innovative new packing format for his premium tablet bar collection
4
Dove in China
Entered :1989
Became the leading brand :1995.
Classic advertising slogan: milky, fragrant, silky feeling
5
productions
6
productions
7
Why do you love Dove?
8
For it’s special and romantic means
Do D
You
11
For it’s beautiful ads
Dove does not only develop high- quality Dove chocolate, but try their best to improve the quality of the advertisements.
12
牛奶香浓 丝般感受
3
History
1986
Mars bought the company and the Dove goes fully national
1991
Dove milk chocolate and Dove dark chocolate were launched
2006
Dove celebrated his 50th birthday
Taste its strong atmosphere of milk
just like silk fly around you
13
德到你是我一生的幸芙
I will feel happy all the life if I own you
14
15
16
Every ads is a delicate and creative design.
1 The emotion :light, relax 2 The characters :fresh, lovely 3 The music: sweet, beautiful 4 The scene: cozy ,peaceful
17
18