知识密集型服务业与创新Knowledge Intensive Business Service

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“What’s Knowledge Intensive Business Service?”
KIBS
Knowledge Intensive
T-KIBS P-KIBS
Business/ Organization/
Clients
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resource of others, helping others
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“Context for Entrepreneur”
# new ventures is based on the experience of start-up firm
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“KIBS sector and sub-sectors”
Source : What we should know about knowledge-intensive business services Emmanuel Muller a, David Doloreux ,2009
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: create a new business in order to exploit the innovation.
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“Factors influencing the creation of new ventures”
HOME CONTEXT
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Financial & other resource
requirement
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“Acquiring the Resource and Funding”
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“Harvesting the Venture: Growth & Exit Strategies”
# originated from a parent or ‘incubator’ organization
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“New Venture”
: aim to offer new products/ services/processes/ways of creating value
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Identification & planning for key
risks
5
Experience, expertise & commitment of mgmt team
8
Cash-flow calculation
6
Strategy for pricing,
distribution & sales
Developing the Business Plan
Acquiring the Resource and Funding
Harvesting the Venture
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“Accessing the Opportunity”
Extension or adaption of existing product/service
Create new market segment/difference price point
Add value to existing product/service
Developing a completely new product/service
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“Entrepreneurship Procewk.baidu.coms: A Case Study on IDEO”
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“Developing the Business Plan”
1
Details of the product/service
2
Assessment of the market opportunity
3
Identification the target customer
4
Barriers to entry & competitor analysis
New Venture &
Knowledge Intensive Business Service (KIBS)
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“Characteristics of an ENTREPRENEUR”
# seek to identify new opportunities # pursue opportunities # focus on action & execution # strength networks of relationships, exploiting &
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“3 Characteristic of KIBS”
1. Rely Heavily on profession knowledge 2. Source of Knowledge OR use knowledge to produce service 3. They are of competitive importance and supplied
PERSONALITY BACKGROUND
New Venture Start-up
TECHNOLOGY & MARKET INSTITUTIONAL SUPPORT
WORK ENVIRONMENT
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“Process”
Accessing the Opportunity
primarily to business
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“Relationships between knowledge and KIBS”
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“Driver of development in KIBS”