chapter5物流英语详解
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Protection and Preservation
Packaging can also provide supplementary product protection.
This may be achieved by forms of cushioning such as shredded papers, foamed plastic or wrappings
marking To get familiar with package materials
Text 9: Introduction of Packaging
Key Terms
packaging
包装
sales packaging
销售包装
grouped packaging 成组包装
transport packaging 运输包装
Topic for Discussion:
1. What are the main functions of packaging? 2. Name three products that you consider to
be packaged well. Explain your answer with drawings and notes. Also name three products that you consider to be packaged badly. Explain your answer with drawings and notes.
Communication
Packaging protects the interests of consumers. The information contained on the package tells the consumer what the product is and how to use it.
chapter5物流英语详解
Learning objective
To understand different kinds of packaging
To learn the main functions of packaging To know about the importance of package
containment
承载
protection
保护
communication
交流,沟通
General Introduction of Packaging
What is packaging? packaging means the carton, bag, jar, can, etc.,
which enable a product to be handled and used. It also cover the whole range of packaging products
Protection and Preservation
Packaging plays a vital role in protecting products as they go from the manufacturer to the consumer. The product is protected:
during transport and distribution; from climatic effects (heat and cold, moisture,
drying atmospheres); from hazardous substances and
contaminants; from infestation.
3. Packaging can also provide supplementary product protection. This may be achieved by forms of cushioning such as shredded papers, foamed plastic or wrappings. 包装内填充的纸碎、泡沫塑料 或包裹等缓冲物还可以为产品提供辅助的保护。
Text 10: Package Marking
Key Terms
label
标签
shipping mark
运输标志
identification mark
识别标志
informatdling instructions 储运标志
country of origin
4. Adequate protection can also be created by tightly enclosed products in shrinkable or stretchable films or in tighter and smaller bundles of paperboard and corrugated board. 通过紧密地 将产品封存在可伸缩性塑料薄膜,或者使用卡纸或 瓦楞纸进行捆扎也可以为产品提供足够的保护。
2. More and more manufacturers are currently trying to merge——or better coordinate——the functions performed by these levels of packaging in order to reduce costs and facilitate good presentation. 现在越来越多的生产商正在尝试着将 这几种包装的功能进行融合或协调整合,以达到降 低成本的同时使包装外观更佳的目的。
affecting its characteristics.
Different Types of Packaging
Transport packaging Packaging designed to facilitate handling and
transport of a number of sales units or grouped packaging in order to prevent physical handling and transport damage.
that use to protect, transport, and distribute goods as well as the techniques and devices used in the
packing process. Packaging plays an indispensable role within
When international trade is involved and different languages are spoken, the use of clear, readily understood symbols on the transport package is essential
Functions of Packaging
Containment To function successfully, the package must
contain the product. Defective packaging (or under packaging)
can lead to spillages and result in major losses and serious damage.
final user or consumer at the point of purchase. Grouped packaging Packaging which constitutes, a grouping of a
certain number of sales units It can be removed from the product without
原产国
dimensions of package 包装尺寸
Functions of Marking
Adequate marking or (labeling) is an essential component of the package
Communication
Modern methods of consumer marketing would fail were it not for the messages communicated on the package.
It is not only the sales package that must communicate.
Grouped and transport packages also need to carry complete details, why?
Warehouses and distribution centers would be less efficient if grouped and transport packages lacked labels or carried incomplete details.
consumer to make informed decisions on the product’s purchase and use.
Notes
1. Packaging plays an indispensable role within logistics and its optimal design is important for the efficient functioning of the whole logistics system. 包装是物流中不可或缺的部分。理想的包装设计对 整个物流系统的有效运作非常重要。“Play an important role”意为扮演着重要的角色,起着重要的 作用。
5. Warehouses and distribution centers would
be less efficient if grouped and transport
packages lacked labels or carried incomplete details. 如果运输包装上没有标签或标签的细 节信息不完整,仓库和配送中心的工作效率就 会受影响。
Adequate protection can also be created by tightly enclosed products in shrinkable or stretchable films or in tighter and smaller bundles of paperboard and corrugated board
logistics and its optimal design is important for the efficient functioning of the whole logistics system
Different Types of Packaging
Sales packaging Packaging which constitutes a sales unit to the
What kinds of information should be provided on the package?
Such information includes:
product brand names and descriptions; manufacturer’s name and address; quantity; use-by dates; directions for use; storage and disposal; cautionary or emergency information. The information provided on packaging allows the