新编剑桥中级module9
新编剑桥商务英语(中级)Module-2精选全文完整版
可编辑修改精选全文完整版Useful language from Module 2Wordlistbranch headquarters promotiontake part in call centre holding company recognition take seriously cash bonus manufacturing research and developmenttake with a pinch of salt corporation parental leave distribution centre pension reward trademark division perks subsidiary turnover flexible plant take care warehouse found (a company) position take onExpressionsPresentingGood morning and thanks for coming.Today I'd like to tell you about...If you have any questions, I'll be happy to answer them at the end.In my brief presentation we'll begin by looking at... First of all there's.../ and finally there's...Then I'll give an overview of...OK, let's move on to look at...One thing I'd like to point out is...Take a look at this chart, which shows...Here you can see...Finally. I'd like to talk about...So that brings me to the end of my presentation. Thanks for listening.Are there any questions?Module 2.1 Company benefitsBenefits and incentivesV ocabulary1) Ask students to work alone as they rank the ten items and then compare and discuss in pairs. Make sure they give reasons.ExtensionIn Part Two of the Speaking Test, students might need to give a one-minute presentation entitled, "What is important when choosing a job?". Put students in pairs and tell them to practise a similar presentation, taking turns to be the examiner or the candidate. Students can use some of the ideas listed in exercise 1.2) 2.1 Students listen out for five of the benefits and incentives in exercise 1. Note that this is a similar task to Part Two of the Listening Test.Answers1 a company car2 flexible working hours3 parental leave4 an impressive job title5 a pension2.1 Listening scriptSpeaker 1 It's great because usually it means my wife can use the one at home and we even take mine away at weekends. I work for quite a relaxed company and they don't seem to mind how I use it for leisure.Speaker 2I thought it wouldn't change the way I worked after the first six months, but as they got older it actually became more complicated with getting them to school or if they wanted to do activities in the afternoon. But my boss has been really good about it and some days I can do a half day if I want and then I might work later on other days - or I take work home, which I don't like doing, but it's the only way... Speaker 3 It's actually the law now so they had to let me have it. It was only two weeks but at least I had time to help my wife out. Mind you, after all the late nights and crying I was really happy to get back to work for a while and have a rest!Speaker 4I've just been promoted from Assistant IT Technician to Chief Operational Network Administrator. It means I get a bit of a pay rise and new business cards with my name on. I'm not sure if I get my own office though.Speaker 5The problem for me is that I won't have enough to live on when I'm 60 and I can't afford a private plan. So I'll probably try and keep working for a few more years, and anyway, I heard the government is planning to raise the age of retirement...Is working for Xerox too good to be true?Reading3) Set students a time limit of about three minutes to answer the question. The aim is to find any benefits andincentives, but tell students not to read in too much detail at this stage.Answersopportunities for promotion, training and staff development, a pension*Note that the article also mentions a "reward and recognition scheme" which is another form of incentive.4) Now students read the article in much more detail to answer questions 1-5. Refer them to the Exam Success tip on reading the complete text before answering any questions.Answers1 B2 A3 C4 B5 CExpressions with takeV ocabulary5 As a quick lead-in, ask students to brainstorm collocations and expressions they can think of with take, eg take a day off, take a taxi, take a break, take off, etc.Answers1 take (Moloney's comments) with a pinch of salt2 take care of3 Take (Carole Palmer)4 took part in5 takes on6 takes seriouslyExtensionAsk students to write six new sentences using take from the exercise. They can relate the sentences to their own work or life, eg I'd take the news of a pay rise with a pinch of salt. (not so sure, doubtfully)Module 2.1 Company benefitsAsking questions about jobsSpeaking1) Tell students to imagine they were the journalist writing the article on Xerox on the previous page. They need to create the questions they asked during the interviews with Kim Moloney and Carole Palmer. The article offers clues as to the tense needed for each question. This exercise should be a review for students at this level and provides some basic questions for asking about a job.Answers1 How long have you been working for the company?2 When did you join (the company)?3 What was your first job?4 What are you responsible for?5 Where are you based?6 What would you like to do in the future?2) Students practice asking and answering the questions. If possible, try to pair students who haven't yet met in the class. Make sure the answers use the correct tense and give feedback.The PastGrammar3) Students match the three verb forms to the correct tense definitions.AnswersPast simple: startedPresent perfect: has movedPresent perfect continuous: has been workingRefer students to the Grammar reference on page 128. Suggest they also re-read the information on the present perfect and present perfect continuous in Module 1. Remind students that we tend not to use continuous forms with stative verbs. Also point out that verbs like work and live can often be used in the present perfect and present perfect continuous form with little change in meaning. The main change in emphasis is that the continuous form emphasises that the action is ongoing. You could also draw these timelines on the board to help clarify the meaning:Past simplePast NowX ↑Present perfectPastNowPresent perfect continuousPast Now4) Students underline the correct verb form. When checking answers, ask students to try and explain their choice.Answers1 began2 trademarked3 became4 has been5 has been working6 has been7 took partPhotocopiable activity 2.1See page 162.5) Students complete the letter of application with the verbs in different tenses.Answers1 have been working2 joined3 have had4 have been considering5 has expanded / has been expanding (we are unsure if the expansion has ended)6 completed7 have been studying8 has agreedA letter of applicationWriting6) Begin by asking students if they have ever applied for a job. Elicit the process, eg Where did you find out about the job? Did you have to write a letter or fill in a form? This task resembles the format for Part Two of the Writing Test with students being given a text and then some handwritten notes. Ask students to underline key information. Make sure they realise that they must include the handwritten notes and stay within the word limit. If you are short of time this could be set as homework. If it is done in class, students could work in pairs and draft the letter together.Possible answerDear Sir or Madam,I saw your advert for the post of Personal Assistant to Overseas Sales Manager in yesterday's newspaper and I would like to apply for the position.As you can see from my attached CV, I have been working for a travel agency for the last six months, which I have really enjoyed. Before that I worked as a receptionist and secretary for two years.I have a good knowledge of English as I completed a course at college and I am also fluent in Italian having lived in Rome for the summer in 2006. Please note that my current manager has agreed to write me a reference. I look forward to hearing from you.Yours faithfully(students' name)Module 2.2 Presenting your companyCompany termsVocabulary1) This activity checks that students know some key vocabulary before starting. The definitions are in the information files on pages 126 and 131, or students can check in their dictionaries.During the task, make sure students know how to pronounce all the words. It may be helpful to drill the word stress in these words:distribution, warehouse, headquarters, subsidiary, corporation, division.PresentationsListening2) 2.2 For this first listening, students only need to listen out for the words in exercise 1.Answersheadquarters corporation divisions2.2 Listening scriptExtract 1 Good morning and thanks for coming. Today I'd like to tell you about the world's largest document management company. With a turnover of nearly sixteen billion dollars the Xerox Corporation develops and markets innovative technologies with products and solutions that customers depend upon to get the best results for their business. In my brief presentation we'll begin by looking at some of the key figures behind the company's success and how the company is structured. Then I'll give an overview of Xerox around the world and finally I'd like to talk about some of the trends affecting out market and its future growth. If you have any questions, I'll be happy to answer them at the end. So, here you can see, the turnover for last year was nearly sixteen billion dollars, with a final income of 978 million dollars. We operated from our headquarters in Rochester New York State in 160 countries with 55,000 employees, with over half of those in the USA. This next chart shows you how the corporation is splitinto four divisions. First of all there's Xerox Global Services...Extract 2And finally there's Xerox Innovation with five centres in the United States, Canada and Europe. Note that six percent of revenue was dedicated to research and development last year as the key part of our mission statement is, and I quote, "to help people find better ways to do great work." OK, let's move on to look at Xerox around the world in a little more detail. Take a look at this chart, which shows revenue by region. So about half our revenue is from the US market. Then Europe with over five billion dollars and the rest of the world with over two. One thing I'd like to point out is...Extract 3 Finally, how is the market for the document industry looking? Well it would be unrecognisable to the people who founded the orginal company in 1906 and even compared to the second half of the twentieth century. More and more offices are moving from black and white printing to color, and from paper documents to electronic documents. These are clearly the future opportunities and areas of growth in what is a total market worth an estimated 112 billion dollars...So that brings me to the end of my presentation. Thanks for listening. I hope it's been of interest. Are there any questions?3) Students can work in pairs and try to say the numbers. In order to check their answers, you could play the recording again so students can listen for pronunciation.Answerssixteen billionnine hundred and seventy-eight millionone hundred and sixtyfifty-five thousandhalffoursixfive billiontwo billionnineteen oh sixone hundred and twelve billion4) 2.2 Students listen again and write notes. Answers16,000,000,000 turnover978,000,000,000 final income160 countries55,000 employeeshalf of 55,000 in the USA4 divisions6% of revenue dedicated to research and development 5,000,000,000 dollars revenue in Europe (over) 2,000,000,000 dollars rest of world revenue 1906 company founded 112,000,000,000 total marketPhotocopiabel activity 2.2See page 163.5) 2.2 Give students time to study the flowchart and read the expressions. Then, play the recording at least once for students to match the expressions. Afterwards, students could check their answers by reading the listening script.Answers1 A2 F3 F4 D5 A6 C7 B8 B9 B 10 D11 D 12 A 13 B 14 C 15 FPronunciation6) 2.3 Students might find the idea that we pause so often in a presentation quite strange, but it is a standard technique with experienced presenters, especially when talking to larger audiences. Play the recording and students mark the pauses. With more confident groups, let them try to predict where the pauses will go before listening. It might help to point out that we tend to pause whenever there is a full stop or comma, after signal phrases (Today/Firstly/Next), to separate key information (eg the name of a company), or to emphasise information (as in the presentation about Xerox - the world's / largest / document / management / company). Students can check their answers in the listening script on page 135 where the pauses are indicated already.2.3/2.4 Listening scriptPresenter Good morning/ and thanks for coming. / Today/ I'd like to tell you about/ the world's/ largest/ document / management/ company./ With a turnover ofnearly sixteen billion dollars/ the Xerox Corporation develops/ and markets/ innovative technologies/ with products and solutions/ that customers depend upon to get the best results/ for their business./ In my brief presentation/ we'll begin by looking at/ some of the key figures/ behind the company's success/ and how the company is structured./ Then/ I'll give an overview of Xerox around the world/ and finally/ I'd like to talk about some of the trends/ affecting our market/ and its future growth./ If you have any questions,/ I'll be happy to answer them at the end.7) 2.4 This is designed as a drill and helps to focus students on intonation and stress, as well as pausing. It's a useful strategy that they can learn to apply to their own presentations. Drill it as a class, or students could also practice on their own at home.Giving a presentationSpeaking1) Ask students what kind of company they would like to run if they had the chance. Tell them this is their "dream" company and they are going to create it. Working alone, they make up facts and figures to fill in the first column of the table. The aim of the task is to give controlled practice of the expressions for presenting. Their ideas can be as far-fetched as they like.2) Refer students back to the expressions in exercise 5 on page 21. Students work in pairs and give their presentations. They may find it helpful to repeat their presentations at least twice so they could also change partners. The person listening takes notes and could also offer feedback and suggestions on possible improvements.ExtensionAfter students have give their presentations to partners, you could ask them to do the same again to the class. Also, students could follow the advice in the Learning Tip and record their presentation or transcribe it, marking pauses as they did in exercise 6 on page 21.3) Students prepare a full-length presentation about a company for their next lesson. This could be their own company or one they know well. Alternatively, students could research a company using information on its website and use this as the basis for a presentation.A memoWritingAsk students if they receive memos at work. What are they about?Who writes them? With pre-work learners, ask them if they can define what a memo is.4) Refer students to the Exam Success tip before they read the instructions.Answers1 All staff.2 Any staff with a company based pension scheme.3 There have been changes in the government pension laws.4 This will affect the current company based pension scheme.5 A presentation will be given by the Head of Finance on the changes and any effects.5) The next two exercises help students to write effective subject lines. Make sure students realise the importance of a subject line, which is to summarise the key content of the memo and help the reader to identify the purpose easily.Answerpresentation, changes, pension, schemeExtensionBefore students do exercise 6, ask them to apply questions 2-5 from exercise 4 to each of the memos in exercise 6. Note that all the memos are to "All staff".6) Students should begin by underlining any key words. They could compare these with a partner. Then they will need to choose the best three or four words to keep the subject lines brief.Possible answersMemo 1: Display of new factory plansMemo 2: Presentation on flexitime and home-workingMemo 3: Spanish classes7) This is very similar to the writing task in Part Two of the Writing Test. It could be done in class (perhaps with students in pairs) or set for homework.Possible answerTo: All StaffFrom: (name of student)Date: 1st OctoberSubject: Presentation of new insurance policyTo offer staff a better health insurance scheme, we are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room. All staff are welcome to attend.Module 2.3 Reading Test: Part fiveExam practice1) Students complete the table with words that are typically focused on in this part of the Reading Test. Answersprepositions articles conjunctions auxiliary pronounsverbsfor the because has whichto a so are whoof and do2) After students work in pairs, ask everyone to feed back to the class so ideas can be shared. It's also a good idea for students to use good dictionaries so they can check the word types beforehand.Possible answersprepositions articles conjunctions auxiliary pronounsverbsin an when have itat no article while does himby that3) Ask students to read the rubric carefully. They should always read the whole text first before trying to answer. You might want them to work in pairs and discuss possibilities. Draw their attention to the fact that many of the words will be those looked at in exercises 1 and 2, although other types of words may still be incorrect (see 10 in this text).Answers1 WILL2 OF3 WHO4 IN5 DO6 CORRECT7 TO 8 AND 9 CORRECT10 TAKE 11 FOR 12 CORRECTWriting Test: Part OneExam PracticeRefer students to the Exam Success tip. Students will be fairly familiar with this type of task now as they were introduced to the format on page 12 of Module 1 (exercise 3) and page 23 of Module 2 (exercise 7). For this reason, you can set exam conditions so students can work alone. Allow 10-15 minutes.Possible answerFrom: (student's name)Subject: Confirmation of seminar detailsDate: XXXTo: Assistant seminar organisersPlease note that I have booked Rooms 101 and 102 for the seminar next week. I'd be grateful if you would now confirm this booking and the final schedule for the event with security. Also note that Mr. Singh will be one hour late on the Monday morning.Exam self-checkRefer students to the advice in the Learning Tip. They should swap their work with a partner. It's helpful if students become used to commenting on and being supportive of each other's work.。
(word完整版)剑桥英语9雅思考官范文(大作文+小作文)
剑9 1—2Some experts believe that it is better for children to begin learning a foreign language at primary school rather than secondary school。
Do the advantages of this outweigh the disadvantages?Traditionally children have begun studying foreign languages at secondary school，but introducing them earlier is recommended by some educationalists. This policy has been adopted by some educational authorities or individual schools，with both positive and negative outcomes。
The obvious argument in its favour is that young children pick up languages much more easily than teenagers. Their brains are still programmed to acquire their mother tongue, which facilitates leaning another language， and unlike adolescents, they are not inhibited by self-consciousness.The greater flexibility of the primary timetable allows for more frequent,shorter sessions and for a play—centred approach, thus maintaining learners’enthusiasm and progress。
新编剑桥商务英语unit_9
句子翻译：A-G A. where the odour of waffle-cones were released into the air to encourage visitors to an out-of-theway ice cream shop 在那里，锥形华夫卷筒的香气弥漫在空气中， 使游客的脚步不由自主的走向一家地点偏僻的 冰激凌店 B. that his grandmother used to make C. which typically includes more than six smells
Module 9
Contents 9.1 branding 9.2 getting through
9.1 Branding
1 2 Reading: What’s that smell? Speaking: Discussing branding Grammar: Relative clauses Reading: Chinese luxury obsession
Synonyms for the word smell Aroma香味，香气，强烈的弥漫的香味 Odour气味，香味或臭味 Scent较弱的香味 Fragrance香味，芬芳，尤指花香，比scent 更 清新甜美
Speaking: Discussing branding
1. Try to complete the sentences below about what you have read. Tell your partner what you think.
Reading: Email marketing
Writing: Correcting and rewriting
Listening 9.2 Key words Customer care Statement Repayment 偿还 Account number Bear with Go through Call back
新编剑桥商务英语中级学生用书
Unit 1a Teamworktoiletries：n.化品厂、清、化用品公司major brands ：主品牌expatriate：n. 民，放弃本国国籍的人 [eks ?p?trieit]creative thinking：新思a survival course：生计技巧培程profile ：n. 介，小，概略，面，面像，廓，外形 [ ?pr ?ufail]simulation：n.模，模拟 [ ?simju ?lei ? ?n]go for profit：追求利 [ ?pr ? fit]behind schedule：度落伍于划stick to the schedule：格按划行Unit 1b Communicationexceed： v.超越，，（在数目、量上）突出、先 [ik ?si:d]over-estimate ：vt.高的估manageable：adj.便于管理 [ ?m?nid??bl]understate：vt.描淡写的，很有制的述或表达，少、少（数据等）[ ??nd??steit] seminar ：n.研会，会，研小[ ?seminɑ:]management：n. （企机关的）管理人，（企等的）管理、，（与人交往的）手段follow-up evaluation：后估 [i ?v?lju ?ei ? ?n]complimentary ticket：免送的票，待券 [ ?k? mpli ?ment?ri]Self-study and Exam practicehave everything to do with：与⋯关系亲密curriculum vitae：个人、履，称 CV[k ??rikjul ?m]human factor ：要素Unit 2a Entertainingcustomer satisfaction form：客意、状况卷表questionnaire ：n. 表，卷 [ ?kwesti ??n??]criterion ： n. （批、判断等的）准、准[krai ?ti ?ri ?n] →【pl. 】criteria atmosphere：n. 氛，大气，大气，空气attentiveness ：n. 殷勤、周祥value for money：n.物有所程度，合算，花得enhance：vt.提高，增添，加[in ?hɑ:ns]cater ： v. 供给食及服mezzanine： n.（尤指介于一与二之的）中楼corporate :a.社的，法人的[ ?k? :p ?rit] corporation : n. cooperate: vi.合作，配合，助[k ?u?? p?reit] cooperation reasonable prices：合理的价钱interior design：室内装饰[in ?ti ?ri ?]公司： n.合作group dining：体用餐catering requirement：餐要求tour groups：旅行corporate events：公司交际活wine tastings：品酒会steak ：n. 牛排 [steik]company presentations ：公司告会 [ ?prez ?n?tei ? ?n]business trip ：公旅行vegetarian ：n. 素食者 a. 素食者的，只有蔬菜的 [ ?ved?i ?t ? ?ri ?n]evolve ： v. 逐展或达成，演，演化[i ?v? lv]evolution: n.演，化，展 [?i:v ??lu: ? ?n]pride ourselves on/upon：⋯感觉傲to cater for：供给餐服，招待gently ： adv. 地，当心地strive ： vi.得⋯而努力斗，追求 [straiv]distinctive：adj. 独出心裁的 , 有特点的 [dis ?ti ?ktiv]memorable： adj.忘的，得念的，得的[ ?mem?r ?bl]Unit 2b Corporate hospitalitycorporate hospital：商招待，企交际tip ：n. 技巧，，忠告be in need of：需要social setting：交际合poor timing：不合事宜timing：n. 机trade fair ：洽会，商品交易会fair: n.市集teenage ：adj. 青少年的prospect ：n. 可能的、潜伏的客，情景，风景，远景，前程，有希望的候人[ ?pr ? spekt] hook：n. 子，吸引人趣或注意力的方式v. 住，挂住，吊住a fact-finding mission：状况，地观察 [ ?mi? ?n] n.使命，任，代表，使substantial：adj. 重要的，有影响的，固的，大量的，的，大概上的[s ?b?st?n ? ?l] fortune: n.好运，时机，机，命运，前程，，大的富[ ?f ? :t ??n] fortunately：adv. 好运的 [ ?f ? :t? ?nit]sociable ：adj.好交的，喜与人交往的，平和的[ ?s?u??bl]rugby ：n. （英式）橄球 [ ?r ?ɡbi]intimate：adj.密的，个人的，个人的（心里深的）；n.至交，好友[ ?intimit]vt. 表示，表示 [ ?intimeit] :He intimated his wishes with a slight nod of his head. purposeful ：adj. 有清楚目的，有明确目的，坚决的，定的chit-chat：n.（非正式）聊天，disposal ：n.弃，理，消除，摆列，部署[dis ?p?uz?l]→v. disposelie in⋯：（原由、趣、答案等）在于⋯stand around ：站着add up to ：等于，意味着，明，共达，whisper into his ear：在某人耳低声in terms of ：从⋯的角度来看，就⋯而言in due course：到必定的候 , 没多久in due time: 及地 , 适地 , 按地Self-study and Exam practicecontinental breakfast：欧式早饭 [ ?k? nti ?nent ?l]bilingual applicants：拥有双能力的申者 [bai ?li ? ɡw?l]end-of-year party：年聚会job advertisement ：招工广告marketing secretary：部秘. （Personal Assistant）：个人助理administrative support：行政管理上的支持secretarial skills：文秘技术up-to-date information technology：最新的信息技communications skills：交流能力，交技术science marketing assistant：科技助理an internal recruitment policy：内部招工政策 [ri ?kru:tm ?nt] n.征募新兵，充official working hours：正式的工作long-term employment：期聘用production manager：生理work overtime：加班take legal action against：⋯提出settle the dispute：解决 [dis?pju:t]. ，争，争端secretarial and administrative staff：文秘及行政人unforeseen circumstances：以料的状况meet agreed delivery dates：按定的日期准送place your order with：向⋯定outlet ： n. 代店，店，出口，出路，泄门路 [ ?autlet]legal advisers：法律established customers：老客（ a. 已定制的，已确立的）bring ⋯up：把⋯提出来give ⋯priority：先考，理某事 [prai ?? riti]a backlog of orders：的[ ?b?kl ?ɡ]（n.未之事）at one ’s disposal：由⋯自由支配on⋯basis ：在⋯基上look forward to sth.：期盼，期望value for money：物有所an overview of⋯：⋯的概括 [ ??uv?vju:] （n. ，概，概括）call in ：来，叫⋯来，来，找来 call by: <非正 >道postpone till/until⋯推到某个 [ ?p?ust ?p?un]Unit 2 Customersre-organise：n.改，改loan ：vt. 借出 n.行款[l ?un]forecast ： vt. n.，venture ： n. 目 v. 冒 . Nothing venture ,nothing have.不入虎穴焉得虎子。
《新编剑桥商务英语》(中级)教学大纲 一、课程名称：《新编剑桥商务
《新编剑桥商务英语》（中级）教学大纲一、课程名称：《新编剑桥商务英语》（中级）Pass Cambridge BEC V antage二、课程编号：0000三、学分学时：4学分/ 64学时四、使用教材：《新编剑桥商务英语》（中级），经济科学出版社，2002Lan Wood, Paul Sanderson, Anne Williams, Catrin Lloyd-Jones, PassCambridge BEC Vantage, Economic Science Press, Summertown Publishing,2002五、课程属性：公共基础/选修课六、教学对象：本科生七、开课单位：外语教学部八、先修课程：大学英语1—4级九、教学目标：进一步提高和培养已学完大学英语四级和四级考试已达到425分以上学生的听、说、读、写的能力，提高语言理解和运用能力。
听力练习通过指导，培养学生能够寻找语境线索、分辨主次信息的能力。
通过完成各类活动使学生通过用语言进行交流解决问题，从而通过真实的交流交际提高口语表达能力。
通过阅读和写作练习，使学生掌握文体知识，把握语言的得体性，对诸如正式邀请信，商务函，商务分析，商务报告，备忘录，电子邮件等各种商务应用文体和结构特点进行了解。
《新编剑桥商务英语》（中级）为剑桥大学考试委员会和教育部考试中心推荐的BEC备考用书。
本课程的开设旨在提高学生的英语实际运用能力，尤其是培养在以后工作中从事商务活动的基本能力。
本课程内容涵盖对外商务活动的方方面面---市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸易、广告宣传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮、全球化品牌等广泛的国际商务知识。
通过本课程的学习使学生熟悉广泛的商务和跨文化知识，以具备从事对外商务活动的基本能力。
大纲的各项要求可作为大学英语后续课程的英语教学安排、教学质量检查的依据。
本课程的开设主要是满足那些已经达到大学英语教学的基本要求，但又想在英语实际应用能力方面有所提高以适应以后工作需要的同学。
中级剑桥商务英语第九单元答案
9.1 BrandingReading: What’s that smell?2(P86)(1) B (2) G (3) E (4) C (5) A (6) F (7) DSpeaking:Discussing branding3(P86)One thing that interests me about this is that smell can have such an effect on humans.One thing that surprises me is that ScentAir’s turnover has quadrupled as a result.Grammar:Relative clauses1(P88)(1) which (2) when (3) who (4) whose (5) why (6) where2(P88)We’re a Swedish company which has controlling shares in three subsidiaries and a large stake in one smaller division. It is recommended therefore that we focus our financial interests on the smaller subsidiary, which incidentally is also based in Sweden.3(P88)(1) defining (2) non-defining (3) commas(4) The sentences in the text on page 87 containing relative clauses are those which were completed with A-G in exercise2 on page 86. If students seem unsure, tell them that if there is a comma it will be non-defining.Defining:...that his grandmother used to make...who walk around reception will get a whiff of a chocolate chip cookie...when it began 12 years ago...why so many companies are now associating brands with a scentNon-defining:...which typically includes more than six smells...where the odour of waffle-cones were released into the air to encourage visitors to an out-of-the way ice cream shop...whose recently-introduced cell phone keypad was lavender-scented(5) that(1) Let me introduce you to David who’s the director of our company(2) This is the main factory where we produce car parts.(3) This is our last product which is also our biggest seller.(4) The company had a turnover of about a million euros in 2004 when it was founded in 2004.5(P89)I work for a company which produces software.I study at a college that specialises in business courses.The best kind of boss is someone who doesn’t interfere.6(P89)(1) My company, which is based in Sydney, has offices all over the world.(2) Mrs Sayers, who’s waiting in reception, says she has an appointment with you.(3) The man, whose briefcase we found last night, called this morning to see if we had it.(4) The report, which I’ve just finished, is in your in-tray.Reading:Chinese luxury obsession7(P89)(1) which where(2) what who(3) who’s whose(4) where,(delete comma)(5) when why(6) whose which(7) why where(8) nowadays,(delete comma)9.2 Getting throughListening:Automated voicemail systems2(P90)(1) GH Loans(2) The caller presses 2 because he wants to speak to an operator.(3) The caller reaches 3 on the scale before he puts the phone down because the system uses speech recognition technology which requires him toanswer‘Yes’or‘No’.(1) Abi Kaye(2) TI3662(3) 21st April 1981(4) loan early last month(5) statement(6) five thousand euros(7) 0172443929(8) fourVocabulary:Telephone words4(P91)(1) unavailable/take(2) hold(3) put/through(4) One(5) take(6) bear with me(7) put(you)on hold(8) call(you)back(9) So that was(10) suit5(P91)(1) Let me call you back later.(2) Let me read that back to you.(3) I’m just looking up his number on the conputer./I’m just looking his number up on the computer.(4) Do you mind if we put the meeting back to Tuesday?/ Do you mind if we put back the meeting to Tuesday?(5) We’ll bring the schedule forward by a week./ We’ll bring forward the schedule by a week.(6) Hold on a moment.(7) Sorry, the battery on my mobile is about to run out.(8) Sorry, he’s tied up with something at the moment. Can I help?(9) I’m just putting you an hold for a moment.Speaking:Making phone calls6(P91)Reading:Email marketing2(P92)(1) B (2) B (3) AWriting:Correcting and rewriting5(P93)(1) email(2) capitals(3) spam(or)email newsletters(4) important(5) subject(6) inbox6(P93)-With emails to people you don’t know, use formal expression such as Dear…,I am writing to…,I look forward to….-Organise your emails into folders.-Send many attachments in separate emails.-Only cc emails to someone else when it’s really necessary.7(P93)The person broke the following rules:(1) He/She didn’t check for things like spelling, grammar and formality(eg recieved/I look forward to see you then/Hi…).(2) and 4 He/She used capitals and marked it IMPORTANT!(5) The subject line wasn’t short and clear.8(P93)9.3 Writing Test: Part TwoExam practice(P94-95)-A report.-A representative from a market research company carrying out research.-A soft drinks company.-The information in the handwritten notes is always essential in this type of question. With the pie charts, students will need to summarise the main trends indicated rather than list every figure given. With the bar chart, students should summarise the overall indication of preferences and not worry sbout quoting exact。
新编剑桥商务英语unit 9
Module 9
9.1 Branding
1 Reading: What’s that smell? 2 Speaking: Discussing branding 3 Grammar: Relative clauses 4 Reading: Chinese luxury obsession
Reading: What’s that smell?
Fragrance is as much a marketing tool these days as a logo, a slogan or a jingle. Sony puts its customers ‘in the mood’ for buying in its stores with the smell of vanilla and mandarin. At some Doubletree Hotels guests (2)_____. And Proctor and Gamble has experimented with ScentAir scents to attract shoppers to displays in stores, says Van Epps. ‘What’s better than having a brand people want to use because of fragrance?’
新编剑桥BEC中级件-advertising
Tasks: 1.What ‘s the product or company? 2.who is the target consumer? 3.How was it advertised? 4.How effective do you think it is? Why/why not?
• That is famous affiliate program of Amazon, which is also called the associate or referrer programs.
pop-up ads (pop-ups) 自动弹出式广告
banners旗帜广告
Blogs or Micro blogs
Objectives • I. Vocabular y Building
II. Cultural Reflection IV. Oral Practice
Words and expressions related to advertising
the advantages and disadvantages of types of advertising, consideration in choosing media
Function
who are your target customers?
I tend to listen to my friends’ recommendations more than anything else so ________________ is probably the most effective.
preference and loyalty
Module 9剑桥BEC商务英语 中级 课件 答案 词汇分析
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Subsidiary n. 子公司
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Incidentally adv. 偶然地，顺便提一句 Multinational n. 跨国公司 euro n. 欧元 Biggest seller 卖得最多的产品 In-tray [办公室存放待处理的来函及来文等的]收 文篮 Luxury brand 高档品牌，奢侈品 Top brand 顶级品牌 Boutique n. 专卖店 Something n. 具有某种特点的人[或物]，重要的 人或事 Collections n. 收藏品，收集的东西 Refit n. 重修，改装
Typically 一词既可指‘典型地，有代表性 地’；也可指‘一般地，通常地’，意思 截然相反。需要根据上下文正确理解和翻 译。 Dr Alan Hirsch 艾伦· 赫斯医师，美国芝加哥 ‘气味和口味治疗研究基金会’主任，著 名神经学家、精神病医师。
9.2 Business Skills Getting Through 商务技能篇 通讯联系
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Entrepreneur n. 企业家 Infopreneur n. 信息企业家 Italics n. 斜体字，夸张的语调 Shout vi. 引人注目，触目 Paediatric adj. 儿科的，儿科学的 Expertise n. 技能 Earnings n. 收入 Testimonial advertising [利用影星、球星等名人 来推荐产品的]推荐广告 Folder n. 文件夹 Brand development 品牌开发
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词语准备 Voicemail 语音信箱，语音邮件，亦作voice mail Customer care 客户服务中心 Text message 短信 Lunch break 午休时间 Inbox n. 收件箱 Option n. 提供的选择 Quality assurance 质量保证 Speech recognition technology 语音识别技术 Subject line 主题句
新编剑桥商务英语unit-9
To establish and maintain business relationships, promote cooperation, resolve business issues and disputes, and enhance corporate image and brand value.
Psychological tactics and case analysis in business negotiations
• The application of psychological tactics: In business negotiations, the use of psychological tactics has a significant impact on the negotiation results. By understanding the other party's psychology, creating a tense atmosphere, and giving a deadline, one can create psychological pressure on the other party and make decisions that are beneficial to oneself.
• Expanding International Perspective: By learning and mastering Business English, learners can gain a deeper understanding of international business rules and cultural differences, broaden their international perspective, and improve their cross-cultural communication skills.
新编剑桥商务英语(中级)Module-9
新编剑桥商务英语(中级)Module-9Module 9Wordliston hold displays odour subject line aroma distinguish a brand put throughsuit attachment quality assurance turnover bear with someone fragrance scent unavailable inbox sloganurgent brand jingle smell voicemailbrand identity logo spam whiffcapitals luxury speech recognition consumers obsession technologyExpressions All of our operators are currently unavailable to answer your call.Can I call you back?Can I take your name, please?Can you bear with me a second?Could you connect me/put me through to...?Do you mind if we put the meeting back to Tuesday? Hold on a moment.I'm just going to put you on hold.I'm just looking his number up on the computer.I'm just putting you on hold for a moment.Let me call you back later. Let me read that back to you.One moment, please. Please hold.Sorry, he's tied up with something at the moment. Can I help?Sorry, the battery on my mobile is about to run out. We'll bring the schedule forward by a week.When would be convenient for you?When would suit you?9.1 BrandingWhat's the smell? Reading1 Students discuss the questions in pairs before reporting back to the class. Encourage students to give specific examples of brands that they like or think are particularly effective.2 Students complete the article with the phrases. A-G. Note that while this task is very similar to Part Two of the Reading Test, it is slightly more difficult because all seven phrases need to be put in the text, rather than only five. Also note that in the test the sentences are complete, whereas in this exercise A-G are all parts of sentences (relative clauses). Answers1 B2 G3 E4 C5 A6 F7 DExtensionFor more vocabulary and reading practice, ask students to underline:1 any smell they may need bilingual dictionaries to check understanding of these smells2 examples of how companies have used these smells.3 synonyms for the word smell.Answers1 Sugar and butter, vanilla and mandarin, white tea, lavender, cherry.2 In stores to put customers in the mood for buying, attract customers to displays, make shoppers wait longer, visit a hotel ice cream shop, to creat the perception that the product is good, on mobile phone keypads and on billboards.3 odour, scent, fragrance, aromaDiscussing branding Speaking3 Students work alone to complete the three beginnings of sentences. Students then compare their views and continue discussing the article. Possible answersOne thing that interests me about this is that smell can have such an effect on humans.One thing that surprises me is that ScentAir's turnover has quadrupled as a result.4 Put students into groups of three to discuss each of the five items. One personin each group should make notes on their decisions and which smells they will use. At the end, each group can report back to the class.Photocopiable activity 9.1 See page 176.Relative clauses GrammarAsk students to read the information about relative clauses. They could also refer to the grammar summary on page 130 for more detailed information.1 Students complete the sentences with the correct relative pronoun. These pronouns should be familiar to students at this level.Answers1 which2 when3 who4 whose5 why6 whereExtensionWrite the following on the board and the relative pronouns in a jumbled list. Ask students to match the pronoun to what it refers to: (answers in brackets) person (who)thing/item (which) possession (whose) location (where)reason (why)time (when)2 The aim of this exercise is to draw student's attention to the fact that there are two types of relative clauses (defining and non-defining).AnswersWe're a Swedish company which has controlling shares in three subsidiaries and a large stake in one smaller division. It is recommended therefore that we focus our financial interests on the smaller subsidiary, which incidentally is also based in Sweden.3 Students analyse the key differences between the two clauses by referring back to exercise 2. They may also need to refer to and check their answers in the grammar summary on page 130.Answers1 defining2 non-defining3 commas4 The sentences in the text on page 87 containing relative clauses are those which were completed with A-G in exercise 2 on page 86. If students seem unsure, tell them that if there is a comma it will be non-defining.Defining:...that his grandmother used to make...who walk around reception will get a whiff ofa chocolate chip cookie ...when it began 12 years ago...why so many companies are now association brands with a scentNon-defining:...which typically includes more than six smells ...where the odour of waffle-cones were released into the air to encourage visitors to an out-of-the way ice cream shop...whoserecently-introduced cell phone keypad was lavender-scented5 that4 Students study the example and complete sentences 1-4. Answers1 Let me introduce you to David who's the direct of our company.2 This is the main factory where we produce car parts.3 This is our latest product which is also our biggest seller.4 The company had a turnover of about a million Euros in 2004 when it was founded in 2004.5 Students personalise the grammar focus with sentences of their own. Possible answersI worked for a company which produces software.I study at a college that specialises in businesscourses.The best kind of boss is someone who doesn't interfer.ExtensionStudents could compare their sentences in pairs or groups.6 Tell students to make the sentences non-defining. They should insert the clause in the middle of the sentence.Answers1 My company, which is based in Sydney, has offices all over the world.2 Mrs. Sayers, who's waiting in reception, says she has an appointment with you.3 The man, whose briefcase we found last night, called this morning to see if we had it.4 The report, which I've just finished, is in your in-tray.PronunciationYou could help students focus on the pronunciation of non-defining relative clauses at this stage by drilling the four sentences in exercise 6. Students need to note that there will be a slight pause where there are commas and that the intonation often rises before the first comma to indicate the speaker has more to say. You could mark the sentences on theboard like this:↗↘1 My company, /which is based in Sydney, /↘has offices all over the world.↗↘2 Mrs. Sayers, /who's waiting in reception, /↘says she has an appointment with you.↗↘3 The man, /whose briefcase we found last night, / ↘called this morning to see if we had it.↗↘4 The report, /which I've just finished, /↘is in your in-tray.Chinese luxury obsession Reading7 This task requires students to read a text very carefully, and correct any pronouns or features of relative clauses (such as commas).Answers1 which where2 what who3 who's whose4 where, (delete comma)5 when why6 whose which7 why where8 nowadays, (delete comma)9.2 Getting through Automated voicemail systemsListening1 Ask the students what they think is the worst invention of the modern age, eg the car, the mobile phone, etc. They then compare their ideas with the view in the article. Find out at which point on the scale (1-10) most students give up listening to an automated voice mail system. Also find out if their companies use them.2 9.1 Play the recording of someone having to deal with an automated voicemail system. Answers1 GH Loans.2 The caller presses 2 because he wants to speak to an operator.3 The caller reaches 3 on the scale before he puts the phone down because the system uses speech recognition technology which requires him to answer "Yes" or "No".9.1 Listening scriptC = Caller M = Machine C Hello, I'd like to speak to...M Hello. Thank you for calling GH Loans Customer Care. You will now hear a number of options. Please press the option you require. For a statement, press 1, for early repayment, press 2, for any other enquiry or to speak to one of our operators, press 3...Thank you.C Hello, I'm calling about... M Thank you for calling GH Loans. Please note that your call may be monitored for quality assurance and training purposes.M We're sorry but all of our operators are currently unavailable to take your call. Please hold. Your call is important to us.M Hello. You're through to our loans department.C Could you put me through to someone...M To help us deal with your call quickly and efficiently, please answer the following questions with "Yes" or "No". Do you currently have an account with...3 9.2 This second call successfully reaches an operator. Students listen and complete the information.Answers1 Abi Kaye2 TI36623 21st April 19814 loan early last month5 statement6 five thousand Euros7 0172443929 8 four9.2 Listening scriptO = Operator C = CallerO Hello, you're through to Katrina. How can I help you this morning?C Oh hello, it's with regard to a statement I received. I think there's been a mistake.O OK. One moment, please. Can I take your name, please?C Yes, it's Abi Kaye.O Can you spell that for me?C Sure. Abi. A-B-I. Kaye. K-A-Y-E.O And do you have an account number?C Yes, TI3662.O Sorry. Was that T for Thailand, I as in India?C That's correct.O And for security can I have your date of birth?C The 21st of April, 1981. O That's fine, Ms Kaye. So how can I help you?C Well, I paid off part of my loan early last month but I received a statement from you this morning and it isn't on the statement. Could you tell me if the payment has gone through?O Right. I don't see it. Can you bear with me for a second? I'm just going to put you on hold.C Sure.O Hello. Sorry to keep you waiting. I'm afraid I can't find a record of it. Howmuch was it for?C Five thousand Euros.O I'll have to check this for you. Can I call you back?C Yes, please.O What's your number, Mr Kaye?C Zero one seven, two double four, three nine two nine.O So that was zero one seven, two double four, three nine two nine.C That's right. What time do you think you'll call back because I have to go out now?O When would suit you?C At four.O That's fine. Speak to you then. Goodbye.C Bye. Telephone words Vocabulary4 9.1, 9.2 Ask students to try to complete 1-10 before they listen. If your students have difficulties, you could play the conversations again to help them. Answers1 unavailable / take2 hold3 put / through4 One5 take6 bear with me7 put (you) on hold8 call (you) back9 So that was10 suitPronunciationStudents often have problems saying the words convenient, unavailableand suit so you may want to drill these. It will also be helpful to drill the entire phrases from exercise 4. Make sure your students' intonation sounds friendly and polite.5 Give students time to study the rules for phrasal verbs and how the position of the object can change in some cases. Once they have looked at this, let them complete 1-9. Note that they should also try to write two answers where possible.Answers1 Let me call you back later.2 Let me read that back to you.3 I'm just looking up his number on the computer. / I'm just looking his number up on the computer.4 Do you mind if we put the meeting back to Tuesday? / Do you mind if we put back the meeting to Tuesday?5 We'll bring the schedule forward by a week. / We'll bring forward the schedule by a week.6 Hold on a moment.7 Sorry, the battery on my mobile is about to run out.8 Sorry, he's tied up with something at the moment. Can I help?9 I'm just putting you on hold for a moment.Making phone calls Speaking6 Students carry out similar role-plays to the situation in listening 9.2. Student A looks at File 9.1 on page 127 and Student B looks at File 9.2 on page 132. They take turns to call and must complete notes in a message.Possible answersStudent A's message (File 9.1)Caller: Mr/Ms Jakuczik Message: He/She rang to postpone meeting with Mr Vathone On 24th in Hong Kong, China.Account number: YE99-087Call back at: 7pm (US time)Student B's message (File 9.2)Caller: Mr/Ms Jingshan Message: He/She paid $3,760 into account, but it isn't on this month's statement.Account number: HIE364 4756Call back at: (students decide time) on980 765 55 44Photocopiable activity 9.2 See page 177.Email marketingReading1 Discuss the questions as a class. Check that studentsknow the word "spam" which is often used to refer to unwanted emails. Students should also be familiar with the words "junk email" which many email programs can now identify and prevent from arriving in your inbox.2 Students read the article and answer questions 1-3. Answers1 B2 B3 A3 Discuss the question with the class. Dr Mani is an interesting case in terms of unwanted emails because part of the money he makes from sending spam goes to charity. For this reason, students might have to think twice about deleting his emails.4 This task resembles a possible discussion in the final part of the Speaking Test. Refer students to the Exam Success tip, but you might want to give them more than three minutes at this stage to discuss their newsletter. It will be helpful if one student takes notes on what it will include and who will receive it. This information can be presented to the class at the end.ExtensionWith pre-work learners on college courses or on courses where you haveplenty of time for projectwork, it may be appropriate to set up a project where students produce a newsletter, possibly for their place of study. This lesson would be a good moment to introduce the concept and find out what students would like to include.Correcting and rewriting Writing5 Students will find the six missing words in the first five lines of the article on page 92.Answers1 email2 capitals3 spam (or) email newsletters4 important5 subject6 inbox 6 Students try to add more tips to the six listed in exercise 5.Possible answers- With emails to people you don't know, use formal expressions such as Dear..., I am writing to..., I look forward to....- Organise your emails into folders.- Send many attachments in separate emails.- Only cc emails to someone else when it's really necessary.7 Students read the email and study the rules in exercise 5.AnswersThe person broke the following rules:1 He/She didn't check for things like spelling, grammar and formality (eg. received / I look forward to see you then / Hi...).2 and 4 He/She used capitals and marked it IMPORTANT!5 The subject line wasn't short and clear.8 Students re-draft the email in exercise 7 to improve it. It is up to the students to decide how well the two people (Mr Kay and J) already know each other. If in doubt, remind students that as a general rule it's best to use a semi-formal or neutral business register. This is also true of the BEC Vantage writing test. Possible answerDear Mr Kay,Further to your message regarding next week's brand development meeting, I can confirm that I will be able to attend. Please also find attached ScentAir's latest proposal, which we can discuss in more detail next week.I look forward to seeing you.Best regardsJohn Taylor9.3 Writing testExam PracticeBegin by asking students to read the introductory paragraph about this part of the exam. Refer them to the Exam Success tip and ask them to answer the four questions in the tip with reference to the exam task on page 95.Answers-What type of business document do I need to write? A report.-What is my role (job) in the scenario? A representative from a market research company carrying out research.-Who am I writing it for / to? A soft drinks company. -What information from the visual material and handwritten notes is essential? The information in the handwritten notes is always essential in this type of question. With the pie charts, students will need to summarise the main trends indicated rather than list every figure given. With the bar chart, students should summarise the overall indication of preferences and not worry about quoting exact percentages.Students write their reports. If necessary, refer them back to the introduction to writing reports in Module 4 on page 42 and 43. Theywill also find the checklist on page 94 helpful while they write or after they have complete their reports. They could then swap with a partner and use the checklist to mark their work.Possible answerReport on findings from focus group research IntroductionThe aim of this report is to make recommendations based on findings from ten focus groups.FindingsFirstly, nearly three-quarters of responses to the cherry flavour were very positive with only 7% being neither positive nor negative about the product. On the other hand, about two-thirds said they disliked the strawberry flavour because of the sugar and artificial taste. Finally, with regard to the normal and diet versions, approximately 20% more people preferred the diet cherry version and nearly three times as many preferred the diet strawberry version. RecommendationsBased on these findings, I would recommend that the company launches two types of cherry flavour drink (normal and diet). While I wouldn't suggest a normal strawberry version, the company couldconsider producing a diet version which was clearly more popular.。
剑桥商务英语第三版答案
剑桥商务英语第三版答案剑桥商务英语第三版答案【篇一：新编剑桥商务英语(bec 第三版中级)module 1】txt>1.1 business topic ways of working 商务话题篇工作方式1) vocabulary: different ways of working (15 mins)regular hours正常工作时间flexible (working) hours/flex(i)time 弹性工作时间freelance n.自由职业teleworking n.电子办公；在家中上班job-share v. / n.分担工作；工作分担制job-sharing n.分担工作job-sharer n.与人分担工作的人shift work 轮班工作，倒班制temping n 当临时工，任临时雇员consultancy n.咨询公司specialist advice 专业咨询hotdesking (hot-desking) n.办公桌轮用（指将职工分成不同的班次，以便他们能共用一间办公室，一张办公桌和一台电脑）office gossip 办公室小道消息，办公室飞短流长office news办公室新闻credit n.赞扬，功劳managing director 总裁，总经理（美英chiefexecutive/president） brainpower n. 智能worst-case adj. 做最坏打算的，为最坏情况的，为最不利条件的scenario n. 事态，局面full-time adj. 全日制的delegate v. 授权，分派工作availability n. 利用（或获得的）可能性，可以利用的人（物），人员、物资保证parental leave育儿假，照顾新生儿女假distractions n.让人注意力分散的事物contact n. 人脉，有影响力的熟人，有用的社会关系 case-load n.工作量daily log 日志voice mail 语音信箱，语音邮件self-organization n. 自我组织能力disruptive a.造成混乱的1. how do you work most effectively? by working…regular hours/flexible hours? in a team/on your own?from home/ in an office? for a boss/as your own boss?参考词语和表达：routine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other相互支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficiently.在团队工作需要有很好的人际交往技能，不一定效率就高can be more concentrated and thus more efficient in an office 在办公室更容易集中精力因此也更有效率 have more flexibility 享有更多的灵活度feel more relaxed 感觉更轻松a dependent type of person and never make decisions myself性格依赖，不喜欢自己拿主意an independent type of person and would like to make decisions myself性格独立，喜欢自己做决定don’t want to work under someone不想在别人手下工作5. reading: how to job-shareget organizedset your limits put pen to papertwo become one 安排有序规定限度签订协议合二为一open your mind plan for disaster find the perfect partner don’t feel gui lty 敞开心胸/开拓视野有备无患理想搭档勿感内疚1. share credit and blame 分担成绩与过失，意译“功过与共”2. flexecutive 经营内容蕴含其中的公司名flexible与executive 两词复合而成“弹性经营管理”。
新编 剑桥商务英语中级-Vocabulary
Unit 1a Teamworktoiletries：n. 化妆品厂、清洁、化妆用品公司major brands：主导品牌expatriate：n.侨民，放弃本国国籍的人[eksˈpætrieit]creative thinking：创新思维a survival course：生存技巧培训课程profile：n. 简介，小传，概况，侧面，侧面像，轮廓，外形[ˈprəufail]simulation：n. 模拟训练，模仿[ˌsimjuˈleiʃən]go for profit：追求利润 [ˈprɔfit]behind schedule：进度落后于计划stick to the schedule：严格按计划进行Unit 1b Communicationexceed：v. 超越，胜过，（在数量、质量上）突出、领先[ikˈsi:d]over-estimate：vt. 过高的估计manageable：adj. 便于管理[ˈmænidʒəbl]understate：vt. 轻描淡写的说，很有节制的陈述或表达，少说、少报（数据等）[ˌʌndəˈsteit]seminar：n. 研讨会，讨论会，研讨小组[ˈseminɑ:] management：n.（企业机关的）管理人员，（企业等的）管理、经营，（与人交往的）手腕follow-up evaluation：后续评估[iˌvæljuˈeiʃən]complimentary ticket：免费赠送的票，优待券[ˌkɔmpliˈmentəri] Self-study and Exam practicehave everything to do with：与…关系密切curriculum vitae：个人简历、履历，简称CV [kəˈrikjuləm]human factor：认为因素Unit 2a Entertainingcustomer satisfaction form：顾客满意、情况问卷表questionnaire：n.调查表，问卷[ˌkwestiəˈnɛə]criterion： n.（批评、判断等的）标准、准则[kraiˈtiəriən]→ 【pl.】criteriaatmosphere：n.氛围，大气，大气层，空气attentiveness：n.殷勤、周到value for money：n.物有所值程度，合算，花钱值得enhance：vt. 提高，增加，加强[inˈhɑ:ns]cater： v.提供饮食及服务mezzanine：n. （尤指介于一层与二层之间的）中层楼corporate :a.社团的，法人的 [ˈkɔ:pərit] corporation : n.公司cooperate: vi.合作，配合，协助 [kəuˈɔpəreit] cooperation： n.合作reasonable prices：合理的价格interior design：室内装修[inˈtiəriə]group dining：团体用餐catering requirement：餐饮要求tour groups：旅游团corporate events：公司社交活动wine tastings：品酒会steak：n.牛排[steik]company presentations：公司业务报告会[ˌprezənˈteiʃən] business trip：公务旅行vegetarian：n.素食者 a.素食者的，只有蔬菜的[ˌvedʒiˈtɛəriən] evolve：v.逐渐发展或完成，演变，演化[iˈvɔlv]evolution: n.演变，进化，发展[ˌi:vəˈlu:ʃən]pride ourselves on/upon：为…感到骄傲to cater for：提供餐饮服务，接待gently：adv. 轻轻地，小心地strive：vi.为获得…而努力奋斗，追求[straiv]distinctive：adj.与众不同的 ,有特色的[disˈtiŋktiv] memorable：adj. 难忘的，值得纪念的，值得记忆的[ˈmemərəbl]Unit 2b Corporate hospitalitycorporate hospital：商务接待，企业社交tip：n. 技巧，窍门，忠告be in need of：需要social setting：社交场合poor timing：不合事宜 timing：n.时机trade fair：贸洽会，商品交易会 fair: n.集市teenage：adj. 青少年的prospect：n.可能的、潜在的顾客，景象，景色，前景，前途，有希望的候选人[ˈprɔspekt]hook：n.钩子，吸引人们兴趣或注意力的方式 v.钩住，挂住，吊住a fact-finding mission：情况调查，实地考察[ˈmiʃən] n.使命，任务，代表团，使节团substantial：adj.重大的，有影响的，坚固的，大量的，实质的，大体上的[səbˈstænʃəl]fortune: n.幸运，机会，转机，命运，前途，财产，庞大的财富[ˈfɔ:tʃən]fortunately：adv. 幸运的[ˈfɔ:tʃənit]sociable：adj. 好交际的，喜欢与人交往的，随和的[ˈsəuʃəbl] rugby：n. （英式）橄榄球[ˈrʌɡbi]intimate：adj.亲密的，私人的，个人的（内心深处的）；n.至交，密友[ˈintimit]vt.示意，暗示[ˈintimeit] e.g:He intimated his wishes with a slight nod of his head.purposeful：adj. 有清晰目的，有明确目标的，果断的，坚定的chit-chat：n.（非正式）聊天，闲谈disposal：n. 丢弃，处理，清除，排列，布置[disˈpəuzəl] →v. disposelie in…：（原因、兴趣、答案等）在于…stand around：闲站着add up to：等于，意味着，说明，总共达，whisper into his ear：在某人耳边低声说话in terms of：从…的角度来看，就…而言in due course：到一定的时候, 没过多久in due time:及时地,适时地,按时地Self-study and Exam practicecontinental breakfast：欧式早餐 [ˌkɔntiˈnentəl]bilingual applicants：具有双语能力的申请者 [baiˈliŋɡwəl] end-of-year party：年终聚会job advertisement：招工广告marketing secretary：营销部秘书P.A. （Personal Assistant）：私人助理administrative support：行政管理上的支持secretarial skills：文秘技能up-to-date information technology：最新的信息技术communications skills：沟通能力，交际技能science marketing assistant：科技营销助理an internal recruitment policy：内部招工政策[riˈkru:tmənt] n.征募新兵，补充official working hours：正式的工作时间long-term employment：长期雇用production manager：生产经理work overtime：加班take legal action against：对…提出诉讼settle the dispute：解决纠纷 [disˈpju:t]v.n.辩论，争论，争端secretarial and administrative staff：文秘及行政人员unforeseen circumstances：难以预料的情况meet agreed delivery dates：按约定的日期准时送货place your order with：向…定货outlet：n.代销店，专卖店，出口，出路，发泄途径[ˈautlet] legal advisers：法律顾问established customers：老顾客（a.已定制的，已确定的）bring…up：把…提出来give…priority：优先考虑，处理某事[praiˈɔriti]a backlog of orders：积压的订单 [ˈbæklɔɡ]（n.积压未办之事）at one’s disposal：由…自由支配on…basis：在…基础上look forward to sth.：期盼，盼望value for money：物有所值an overview of…：对…的概述[ˈəuvəvju:]（n.纵览，概观，概述）call in：来访，叫… 来，请来，找来 call by: <非正>顺道访问postpone till/until…推迟到某个时间[ˌpəustˈpəun]Unit 2 Customersre-organise：n.改组，改编loan：vt.借出 n.银行贷款[ləun]forecast： vt. n.预测，预报venture： n.风险项目 v.冒险e.g. Nothing venture ,nothing have.不入虎穴焉得虎子。
新编剑桥商务英语中级第三版答案
新编剑桥商务英语中级第三版答案【篇一：新编剑桥商务英语(中级)课文翻译】1、we wanna hold your hand 我们愿与你携手创业带着浓厚的经营意识，加上一些进取精神，再来瞧瞧，哈!你拥有了一家连锁店!如果想自己开店、大展身手却又苦于缺乏经验，同时又不想在这个充满风险的昙花一现的独立法人世界中立足，那么开家连锁店不失为一个明智之举。
然而你必须明白自己将从事何种性质的经营，这是至关重要的。
特许经营就是由一方(授予特许经营者)授权允许另一方(加盟特许经营者)使用其商标或商号，并使用其一揽子经营理念。
当然如果你下定决心，白手起家地单干，你随时可以从总店分离出去，另立门户，发展特许经营店。
阿齐尔说，想要设立特许经营店的新公司数目与日俱增。
“加入这个队伍的人数多得令人难以置信，他们年龄越来越小，投资越来越少，他们获得回报后进行更大的风险投资。
”如果能够募集到起步经费，开设自己的特许经营店，就为冒险家一展身手提供了理想机会2、not sold on sales相比之下，销售则意味着挨家挨户推销，进行不期而至的拜访或拨打不期而至的电话。
不过这完全是误导人的印象。
在英国，从事销售职业的人数比营销人员多出大约20万人。
其中部分原因是那些投身销售工作的人们意识到销售工作根本不像传言中说的那么可怕。
要点解析：(1) shake off its unglamorous image摆脱其乏味的形象。
shake off摆脱，例如：shake off responsibility摆脱责任。
(2) associations with something rather dishonest本意为“和某种不诚实守信的因素紧紧相联”，在这个语境中可以翻译为“与无商不奸的概念紧紧相联”。
unglamorous单调的，乏味的，例如：unglamorous environment单调的环境。
(3) retain an air of glamour 显得很风光，retain an air of 带着??的样子，例如retain an air of cheerfulness保持一种欢喜的样子。
英语考试作文-剑桥商务英语中级词汇9
英语考试作文剑桥商务英语中级词汇9UNIT 9 Visitors and travellers belongings plural noun 财产，所有物chain smoker noun 连续抽烟的人connect verb 连接gate noun 大门itinerary noun 旅行的计划/旅行路线platform noun 月台，站台，讲台smooth adjective 顺利/光滑/流畅的traffic jam noun 交通阻塞，塞车traveller’s cheque noun 旅行支票trolley noun 电车，手推车buffet noun 自助餐single room noun 单人房twin bed noun 成对的单人床之一gallery noun 美术陈列室，画廊back streets noun 后街（通常指城镇贫民区中狭窄的街道）big name noun informal 要人brief verb 事先给某人详细介绍或指示lake noun 湖politician noun 政治家，政客public transport noun公共交通/公交车辆personality noun 名人（尤指娱乐界或体育界的）appetizer US noun 开胃食品，开胃物dessert noun 餐后甜点entrée US noun 在正式宴席上，在鱼和肉两道主菜之间所上的菜exaggerate verb 夸张，夸大fudge noun 软糖jet lag noun 喷气飞行时差反main course UK noun 主菜pie noun 馅饼pumpkin noun 南瓜starter UK noun 第一道菜APEX abbreviation for Advance Purchase Excursion noun 预购远足套票fee noun 费，酬金full board 全膳lecture noun 演讲，讲座overhead projector （OHP） noun 高射投影仪refund noun 退款，偿还额self-catering adjective， noun （指假日、住宿等）自己举炊的seminar noun 研讨会simultaneous adjective同时/同时发生的venue noun 聚集地点，会场，（尤指）体育比赛场所balcony noun 阳台overlook verb 俯瞰，远眺wheelchair noun 轮椅compensate verb 偿还，补偿flap noun （用以覆盖开口的或垂下的）扁平物knock back phrasal verb 很快喝掉某物landing gear noun （=undercarriage）（飞行器的）起落架leaflet noun 散叶印刷品，传单manifesto noun 宣言，声明screwdriver noun 螺丝起子sightseeing noun 观光soak verb 浸泡，浸透UNIT 10 Marketingbrand noun 品牌commercial noun （电视或无线电中的）广告demand verb 要求，需要design noun 设计，图案，花样distribute verb 分发，分布end user noun 终端用户hire purchase noun 分期付款购买label noun 标签，签条opportunity noun 机会，时机outlet noun 经销店PR = public relations noun 公共关系promote verb 促进，提升publicity noun 宣传，广告taste noun 品味threat noun 恐吓，威胁benefit noun 利益，好处cross-refer verb 前后参照desire verb 期望，要求feature noun 特征，特色nostalgia noun 对往事的怀恋/怀旧update verb 更新，使现代化brochure noun 小册子bubble gum noun 泡泡糖comic adjective 滑稽的/喜剧的direct mail 直接邮件/直接邮寄广告liqueur noun 利口酒press release noun 新闻稿stand noun 摊位，架子word of mouth 口头语break into phrasal verb 突然开始probability noun 可能性，概率predict verb 预言，预知forecast noun 预见，预报gloom noun 昏暗，忧郁，忧愁hospitality noun 殷勤待客，好客landscape noun 风景，山水画misconception noun 错误的观念，误解package tour noun 一切由旅行社代办而费用固定的假日旅游questionnaire noun 调查表，问卷wilderness noun 荒野，荒地manure noun 肥料，粪肥trend noun 倾向，趋势impact noun 冲击力/撞击/巨大的影响literature noun 小册子，传单UNIT 11 Meetingschair noun 主持会议的主席（的席位或职位），大学教授的职位designate verb 指定，指派，任命flexitime noun 弹性上班制full-time adjective， adverb 全日制的，全工作周的；全日制地，全周地part-time adjective， adverb 兼职的/地，部分时间工作的/地stipulate verb 规定premise noun 前提，假定arise verb 出现，发生boundary noun 边界，边界线cautious adjective 谨慎的，小心的crockery noun 陶器，瓦器cutlery noun 餐具leak verb 泄露on the spot 当场territory noun 领土/版图/地域verbal adjective 口头的adjourn verb 延期，休会duration noun 持续时间/为期agenda noun 议程majority noun 大半，多数to and fro adverb 来回地，往复地vote verb 投票决定，投票buffet noun 自助餐overdo verb 做得过分/过火，做作pro rata 按比例的/地，成比例的/地snack noun 小吃，快餐wedding reception nun 结婚宴会haul noun 旅程所花/某事发生所需时间UNIT 12 Processes and operationsfax machine noun 传真机hard disk noun 硬盘assortment noun 各类物品或同类各种物品的聚集，混合物。
剑桥商务英语第三版答案
剑桥商务英语第三版答案【篇一：新编剑桥商务英语(bec 第三版中级)module 1】txt>1.1 business topic ways of working 商务话题篇工作方式1) vocabulary: different ways of working (15 mins)regular hours正常工作时间flexible (working) hours/flex(i)time 弹性工作时间teleworking n.电子办公；在家中上班job-share v. / n.分担工作；工作分担制shift work 轮班工作，倒班制temping n 当临时工，任临时雇员specialist advice 专业咨询〔指将职工分成不同的班次，以便他们能共用一间办公室，一张办公桌和一台电脑〕office gossip 办公室小道消息，办公室飞短流长office news办公室新闻credit n.赞扬，功绩managing director 总裁，总经理〔美英chiefexecutive/president〕 brainpower n. 智能worst-case adj. 做最坏打算的，为最坏情况的，为最不利条件的scenario n. 事态，局面full-time adj. 全日制的delegate v. 授权，分派工作availability n. 利用〔或获得的〕可能性，可以利用的人〔物〕，人员、物资保证parental leave育儿假，照顾新生儿女假daily log 日志voice mail 语音信箱，语音邮件self-organization n. 自我组织能力1. how do you work most effectively? by working…regular hours/flexible hours? in a team/on your own?from home/ in an office? for a boss/as your own boss?参考词语和表达：routine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other相互支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficiently.在团队工作需要有很好的人际交往技能，不一定效率就高can be more concentrated and thus more efficient in an office在办公室更容易集中精力因此也更有效率 have more flexibility 享有更多的灵活度feel more relaxed 感觉更轻松a dependent type of person and never make decisions myself 性格依赖，不喜欢自己拿主意an independent type of person and would like to make decisions myself性格独立，喜欢自己做决定don’t want to work under someone不想在别人手下工作5. reading: how to job-shareget organizedset your limits put pen to papertwo become one 安排有序规定限度签订协议合二为一open your mind plan for disaster find the perfect partner don’t feel guilty 敞开心胸/开拓视野有备无患理想搭档勿感内疚1. share credit and blame 分担成绩与过失，意译“功过与共”2. flexecutive 经营内容蕴含其中的公司名flexible与executive两词复合而成“弹性经营管理”。