商务英语听说教程下unit2Promotion

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国际商务英语模拟实训教程Unit2 Sales Promotion

国《际国商际务商英务语英模语拟模实拟训实训》
Unit Two Sales Promotion
MODEL PRACTICE
【BUSINESS SITUATION】 Guangdong Kaili Trading Co., Ltd. is emailing its product information on the internet to its prospected customers and faxing its price list to its old customers in order to promote the sales of the newly designed products. 【背景提示】公司通过互联网和传真向新老客户发出促销函。
PATTERNS & USEFUL SENTENCES
寄产品资料
1. Enclosed please find a price list. 随附报价单，请查收。
2. We are pleased to enclose our quotation list with the illustrated catalogue.
1. 新客户开启业务 2. 老客户开启业务
就卖方而言，通常将自己最新产品目录或价目表发送给买方，或邀请老客户来公司参观选购，或邀请老客户参加即将举办的商品交易会或博览会等，洽谈新的一笔业务。
就买方而言，可以在完成一笔交易后，继续下订单，或到公司或交易会、博览会参观后，洽谈新的一笔业务。
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
1. 新客户开启业务

当代商务英语听说教程2,U2

A Word study
make an appointment convenient check diary tied up make it suits pick...up
(12) Let me have a look at my _d_ia_r_y . I think I’m free on that day.
agency agreement delayed reschedule heavy schedule bring forward...to fix another date
Unit 2 When would be good for you
B Functional listening
Task One (Making an appointment): Listen to the recording and fill in the blanks．
agency agreement
Sorry, I can’t find it.
delayed
(9) I’m afraid I can’t _m_a_k_e_i_t on
reschedule
Tuesday. I’m busy on that day. (10) Could we _re_s_c_h_e_d_u_le_ our
Unit 2 When would be good for you
A Word study
Work with your partner to fill in the blanks using the words on the left. Listen and check your answers, and then follow the recording.

商务英语听说教程下unit10Trade Forms

Part A - Task 2 Conversation
On technology transfer We can transfer our technology to you. What about the payment for the technology? An initial down payment of 100,000 and a 5% royalty of the net sale price. Buying technology is better than buying the right to use the patent. Will the license be exclusive or non-exclusive? How can you make us master technological know-how? On processing trade How much is your rate of processing charges? Processing fee should be fixed upon the world labor price. The materials will be delivered to your warehouse at our expense. We can produce shoes according to buyer’s design and materials. Processing with supplied materials has been our usual practice. What products do you want by processing and assembling? What will be the quantity of the finished products?

新视野商务英语视听说下 U2

Script
Mr. Robbins: As an exhibitor, choosing the right trade fair is essential. If the trade fair is too specialist or too broad, it’s unlikely to attract visitors who want to buy what you sell, and participating in trade fairs can be a waste of time. So, you see, when you attend a trade fair, you should make sure you know what kind of customers you want to reach and what you want to achieve. John: Anything else I should know? Mr. Robbins: One more thing. You should make specific and measurable goals. If you choose your fair carefully and give yourself plenty of time to plan your goals, you’ll have a good chance of doing good business. John: Good. You really are a specialist. Thank you. Mr. Robbins: You’re welcome, John. By the way, there’s an IT trade show being held now. It might be a good idea for you to go and have a look. You’d get an idea of what’s going on. John: Thank you, I will. That’s a good idea.

商务英语听说教程下unit8Insurance

1.“In international trade, cargos are generally carried by ships from a seller to a buyer.” Can you tell the meaning of the term “cargo” in A - Task 1 Conversation
L:Hello.How can I help you, sir? W:Yes.I would appreciate if you could explain your clauses of cargo insurance . L:It’s my great pleasure. Cargo insurance is one of the major items of our company. We
have overland cargo insurance, marine insurance, and air transport insurance . Which type are you interested in? W:What coverage does your marine insurance provide? L:We can insure your consignment with three basic covers, namely, Free from Particular Average , which is often named as FPAW, ith Particular Average , also called WPA, and All Risks . W:All Risks is the broadest kind of coverage, isn’t it? L:Yes.Losses occurred at any time during the transportation and General Additional Risk

商务英语听说教程下unit8Insurance

Part B - Task 1 Vocabulary Building
Find out and write down the meanings of the following words.
making something dirty or harmful the amount actually invoiced and charged in accordance with custom money paid to an insurance company protect by insurance evaluate or estimate the amount of goods a ship can carry very similar or exactly the same very common and frequent enough in quantity or of a good enough quality much more than is reasonable or necessary something that influences what and how you do
主讲人：
Contents
Unit 1 Customer Service Unit 2 Promotion Unit 3 Trade Fair Unit 4 Trade Negotiation Unit 5 Quality,Quantity and Packaging Unit 6 Payment Unit 7 Transportation Unit 8 Insurance Unit 9 Disputes and Claim Unit 10 Trade Forms
also covers partial loss in all cases. W:Then WPA is broader. Well, actually, I’m thinking about to insure a batch of clothes to

商务英语Unit2参考答案

商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。

商务英语听说教程下 Unit6 Payment

Comparisons: 1.Both are ways of paying without using cash. A cheque is used within a country,
but a B/E is used outside the country. The customer writes a cheque, but the supplier (the payee) draws us a B/E. 2.They are both means of payment in international trade issued by the importer’s bank. The importer, the Importer’s bank and the exporter’s bank must all pay a confirmed irrevocable L/C, but any of these might refuse to pay a revocable L/C. 3.Both are methods of payment for imported goods. They can be used together or separately. The supplier writes the B/E, but the importer’s bank issues the L/C (and the importer requests the L/C).An L/C gives details of the consignment and shipping arrangements, but an B/E does not. A B/E is negotiable but an L/C is not. 4.An order is a request for goods, but an invoice is a request for payment. Both show the same details of the goods, but the order might not show payment details. The customer sends the order to the supplier, and the supplier sends the invoice to the customer.

国家开放大学《商务英语2》边学边练参考答案

国家开放大学《商务英语2》边学边练参考答案Unit 1 Sales PromotionListening and Speaking 1匹配题再听一听他们的对话，将对话中提到的四种促销手段和其相应特点进行匹配。

Sales promotion（We can hold some promotional events, for example, sending customers coupons and free trials or giving some discounts）Advertising（It needs one or more media to tell customers about the goods and services a company offers）Personal selling（It needs the salesmen to establish an interactive relationship with buyers）Public relations（It needs a company's long and continuous effort to increase public awareness of products and services）Listening and Speaking 2再听一听他们的谈话，看看下面的表述是否正确。

1.Daniel has been shopping online for a long time.（×）, Ebay and Taobao are all famous e-commerce sites all over the world.（×）3.You can compare the prices, features and shipping conveniences offered from several sites if shopping online.（√）4.There is so much to choose from online shops so it costs our time to make comparisons.（√）5.Kevin believes online shopping offers us more convenience.（√）Reading 11._____has changed the way a company might carry out a marketing strategy over the past 10 years.a. Local storesb. The consumersc. The Internet2.What does “virtually” mean in Para. 1?a. Safely.b. By means of a computer.c. In reality.3.Which of the following advantages of online marketing is NOT mentioned?a. Reaching a wider market while cutting costs.b. Saving time and eliminating paperwork.c. Increasing trust between traders and buyers.4.Which is the most outstanding problem in online shopping?a.Credit card fraud on the Internet.b. Eliminating paperwork.c. Cutting costs.5.What is the author's idea about online shopping?a. Our shopping was only done at local stores on the high street, using cash.b. Undoubtedly the era of e-commerce has not arrived yet.c. Online marketing refers to the conducting of business through the Internet. Reading 2将下面的句子翻译成中文。

商务英语视听说2

商务英语视听说2
《商务英语视听说 2》是一本关于商务英语听力、口语和视听能力培养的教材。

这本书通常是为学习商务英语的学生或专业人士设计的，旨在提升他们在商务环境中运用英语进行有效沟通的能力。

这本教材可能包含以下几个部分：
1. 听力练习：通过听力材料，如商务对话、演讲、会议等，帮助学习者提高听力理解能力，熟悉商务英语的常见表达和术语。

2. 口语表达：提供各种商务场景下的对话和角色扮演练习，让学习者通过模仿和实践来提高口语表达能力，包括发音、语调、流畅度等方面。

3. 视听材料：可能包含商务视频、电视节目、商务演示等视听资源，以帮助学习者更好地理解和运用商务英语，同时提高他们的听力和口语技能。

4. 商务主题：涵盖了商务领域中的常见主题，如市场营销、商务谈判、国际贸易、财务管理等，让学习者了解相关的商务知识和概念。

5. 练习和活动：教材中可能提供各种练习题、案例分析、小组讨论等活动，以帮助学习者巩固所学内容，培养他们的实际应用能力。

通过学习《商务英语视听说 2》，学习者可以提高在商务环境中使用英语的能力，包括听力理解、口语表达、沟通技巧等方面。

这本教材有助于学习者更好地适应国际商务交流的需求，提升他们在职场上的竞争力。

请注意，以上内容仅是对《商务英语视听说 2》这本教材的一般描述，具体内容可能因教材版本和作者而有所不同。

如果你对这本教材有更具体的问题或需要详细信息，建议参考相关教材的官方介绍或教材本身。

商务英语听说教程下Unit7 Transportation

b. Thanks. So that’s Bright Company. And could you give me your own purchase order
number?
c. Certainly. Can I just take some details from you? Do you already have an account
Байду номын сангаас
Part A - Task 4 Follow-up
You are sending a consignment of cloth from Shanghai to New York. Decide which method of transport you will choose. Work in pairs. Tell your classmate why you think your choice of shipping mode is the best and why you did not choose other methods. You may use the comparing sentences or expressions above and take the following factors into your consideration:
already over budget. And before you say it, I can’t usesea freight — they’re for the product launch next Tuesday.
Part A - Task 2 Conversation
1.Marcus decides to ask the brochure supplier to send the brochures directly to Istanbul. Listen to the conversation once and choose from the following the gist of the conversation.

《商务英语》教学课件——Module2

SSppeeaakkeerr 4:____________________ 5:__a_p_e_n_si_o_n____________
Listening script
Speaker 1 It’s great because usually it means my wife can use the one at home and we even take mine away at weekends. I work for quite a relaxed company and they don’t seem to mind how I use it for leisure.
l opportunities for promotion l 升职提拔机会
l parental leave l days off and long holidays l a company car
l 育儿假 l 短假和长假 l 公司配给的汽车
员工福利(Employee Benefits)的形式：
l Xerox施乐公司(财富500强公司之一，总部所在地美国，主要经营办公设备)
lGlobal Service。环球服务公司
l Uxbridg。欧克斯桥镇(位于伦敦西郊的一个小镇)
l 一个显要的职衔 l 培训和员工发展 l 可观的收人 l 养老金 l 灵活的工作时间 l 旅游机会 l 升职提拔机会 l 育儿假 l 短假和长假 l 公司配给的汽车
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when
choosing a job?
l1你觉得选择工作最重要的因素是什么?将下列因素按照重要性从1一10顺序排列:

商务英语实训教程下册 Unit 2 Consumer Behavior 教师参考

11. retailer ['ri:teilə, ri'teilə] 例句1： The retailer can absorb some of the increase in costs, but he is certain to pass on a percentage to the customer. 零售商可以吸取一部分涨价因素，但他一定会按一定的比例转嫁给顾客。例句2：The retailer accepted the shipment on consignment. 零售商接受了运来的寄售物品。
3. crave [kreiv]
例句1：By this time the inner man began to crave nourishment. 到这个时候肚子开始咕咕叫着要吃东西了。例句2：He knows that if they trust him, he can give them the happiness which they crave. 他认识到如果他们信赖他，他能够把他们所热切渴望的幸福赐与他 4. feminine ['feminin] 例句1：That's a feminine reaction. 这是女性特有的反应。例句2：There are three genders in German: masculine, feminine and neuter. 德语中有三性: 阳性、阴性和中性。
5. hygiene ['haidʒi:n] 例句1：People should wash regularly to ensure personal hygiene. 人们应经常洗澡以保证个人卫生。例句2： In the interests of hygiene, please do not smoke in the shop. 为健康着想，请不要在本店吸烟。 6. vendor ['vendə] 例句1：She looked at the vendor who cheated her the other day with distaste. 她厌恶地望着那个前几天曾经欺骗过她的小贩。例句2：The list contain name of the vendor we do business with. 这个名单上有与我们有业务往来的卖主的名字。

商务英语听说教程下

Part A - Task 2 Conversation
1.Listen to the conversation once and answer the following question. The buyer requests an indemnity from the seller because of .
* Listening
Part A - Task 1 Conversation
A:Mr.Smith,I have to make a complaint to you for the delay of the goods. B:I’m sorry to hear that. What’s the matter? A:The goods arrived two weeks later than the time stipulated in the contract .You know what? We lost a wonderful opportunity of sales because of it! B:That’s so unfortunate! How can that be? A:This is just what I want to ask and complain. B:I apologize for the inconvenience that the delay has caused you. But I think the shipping company must be responsible for the delay. A:Anyway,our contract is based on DEQ term, which means that you should bear all the risks regarding the goods until they are placed at the port of destination on time. Therefore, we have to ask you to make us allowance corresponding to our loss.

新视野商务英语视听说第四版下unit2

新视野商务英语视听说第四版下unit2
本文将介绍新视野商务英语视听说第四版下unit2的内容，这一
单元主要围绕着“公司管理”这一主题进行讲解。

学习本单元可以帮
助我们了解企业管理的基本概念、方法和技巧，进一步提高我们的商
务英语能力。

在本单元中，我们将学习到不同的组织类型，如企业、合资企业、独资企业、合作企业等，同时还会学习到企业组织结构的不同类型和
特点。

此外，本单元还将介绍企业管理的基本功能和重要性，如规划、组织、领导、控制等。

我们将了解到这些管理功能在企业中的具体应
用和意义，以及在不同交际场合中如何运用相关的商务英语表达。

除此之外，本单元还会介绍一些和公司管理密切相关的商业活动，如市场营销、项目管理、创新和改进、风险管理等。

学习这些活动可
以帮助我们了解企业管理的全过程，从而更好地掌握商业英语的相关
词汇和表达方式。

最后，我们还将学习一些和公司管理相关的文化知识和交际技巧，如商务礼仪、跨文化沟通等，这些内容对于我们在具体的商业合作中
的合作和交流都非常重要。

总之，学习新视野商务英语视听说第四版下unit2可以帮助我们
了解和掌握企业管理的相关知识和技巧，提高我们的商业英语水平，
为我们今后的商业合作打下坚实的基础。

商务英语听说教程下unit1 Customer Service

*
Pre-listening Listening
Part A Part B
Further Practice Activities
*Pre-listening
good attitude after sales refund
replacement
customer service
satisfactory
I’ll see what I can do.
Refunds are allowed.
Apology
I’ m sorry, there certainly seems to be a mistake.
I’ m terribly sorry about the misunderstanding.
Please accept my apology on behalf of the hotel.
Requiring customer service
Can I get refunds?
I’d like a refund, please.
I’d be grateful if you would replace…immediately.
Providing customer service
How may I help you today?
you. Could you please tell me the reason why you want to
return it? Is there any problem with our product or service ?
C:No,no.It was just the wrong size.
8.customize (v.) 9.end user (n.) 10.scout for

商务英语视听说Unit 2

for expense review and approval.
Job Description
Human Resources Manager
Support the business head in setting strategy, direction and objectives with regard to personnel;
Job Description
Job descriptions are written statements that describe:
duties, responsibilities, required qualifications of candidates, most contributions and outcomes needed from a position, reporting relationship and co-workers of a particular job.
Be responsible for hiring appropriate personnel; Identify, interpret and apply key performance indicators（指标）
and monitor business managers’ use of such indicators; Review and evaluate proposals for job regrading, training,
Define and plan the different steps of a project, and allocate responsibilities within the overall project framework to achieve timely and cost-effective project completion.

商务英语听说(第二册)Programme 6.Electronic Commerce

Case 3: E-marketing
• essential adj. 基本的 • E-marketing n. 网络营销 • impact v. 对…产生影响，冲击 • promotion n. 促销 • notion n. 观念 • means n. 手段 • strategy n. 策略.
Case 4: E-bank
Presentatian for business negotiation to make dialogues
Case 1 : Enquiring about electronic commerce
• breadth of E-commerce 电子商务的范畴
• online transactions 在线交易 • market research 市场调研 • human intervention 人工介入
• Reading and finishing the exercises
e 2: Computer system
• computer system 电脑系统 • a huge difference 巨大的改变 • overseas clients 海外客户 • as well 也，又，同样地 • database program 数据库程序 • to store information 存储信息
5）Web site can help you reach a worldwide market as geographical limitations are all but eliminated.
6）The internet has become the fastest-growing medium in history.

商务英语听说（第二版）参考答案u...

商务英语听说（第二版）参考答案u...商务英语听说(第二版)参考答案unit1-to-test-I--the-keys-o f--listening-practiceUnit1. Welcome and farewell.Part A. intensive listeningPhonetics: A B A D CDictation:1.Flight AF 463 to Paris is now boarding at Gate number 7.2.This is the final call for flight No. AZ 963 to Rome.3.I’d like to make a reservation for a flight to Boston on Nov. 28th.4.Do you have a single room available tomorrow night?5.I’m looking forward to o ur future cooperation.6.I’ll need an economy ticket with an open return.7.I’d like to have my laundry by 9 o’clock tomorrow morning.8.Thank you for all your help during our stay here in China.Part B. Extensive listeningDialogues: B C B B D1.W: do you have anything particular to declare?M: No. I don’t think so. I haven’t got anything dutiable with me.Q: where does the conversation most probably take place?2. M: will you attend the Fair in Tianjin in two days?W: No. I’m leaving Tianjin for Shanghai tomorrow morning for a 3-day meeting, and will visit Guangzhou afterwards.Q: where is the man going tomorrow?3.W: your flight will be departing from Gate 18. the boarding time is 8:45 andyour flight leaves at 9:15, have a nice journey!M: thank you very much.Q: what time does the man’s flight depart?4.M: did you enjoy your flight?W: Not really, I was a little airsick when the plane experienced a few bumps.Q: how does the woman like her flight?5.W: room reservation, good afternoon.M: I’d like to boo k a double room for Tuesday next week.Q: what’s the probable relationship between the two speakers? Conversation:Meeting a foreign businessman at the airportMr. Wang: excuse me, sir, but are you Mr. Stone from New York?Mr. Stone: Yes, I am Michael Stone, the sales manager of ABC Import & Export Company, Ltd.Mr. Wang: I am Wang Qiang from Eastern Electronics Company. I’ve come to meet you, Mr. Stone.Mr. Stone: how are you, Mr. Wang? Thank you for coming to the airport to meet me.Mr. Wang: it’s my plea sure. How many people are there in your party?Mr. Stone: only two. This is Miss White, my assistant.Mr. Wang: nice to meet you, Miss White.Miss. White: nice to meet you too, Mr. Wang.Mr. Stone: I’m sorry to have kept you waiting for long, but the flight was delayed30 minutes. If it weren’t for the heavy fog, we would have been here by2:00 pm.Mr. Wang: never mind. I was stuck in traffic, too.Mr. Stone: where are we heading now?Mr. Wang: I guess you must be very tired after the long trip, so it is best if we go to your hotel to check in first. If you don’t mind, we’d like to accommodate you at Sheraton Hotel.Mr. Stone: terrific! That’s very considerate of you.(on the way)Mr. Stone: how far is it to the hotel?Mr. Wang: about 45 minutes. Is this your first time here in Tianjin, Mr. Stone? Mr. Stone: yes. We’ve never been here before.Mr. Wang: so you might as well have a look at the city along the way. And we’ll show you around the city after our business.Mr. Stone: that would be great! Thank you very much.Section A: B C B D APart C. Listening & Speaking IntegrationConversation: Bon VoyageWang: it’s a shame that you can not stay in Beijing for a few more days, Mr. Knox!Knox: Yes, I’d like to, very much indeed. But I have to rush home and preside over the committee meeting. Anyhow, I really enjoyed every minute of my stay here, your warm reception, as well as your working enthusiasm have left me a deep and vivid impression and helped make my trip a productive one.Wang: it’s very kind of you to say so. Through beautiful negotiation we finally have all the disputes solved and the contract signed. I’m sure our initial transaction will pave the way for further cooperation between our two companies. We’ve been brought closer to each other by this transaction.It’s essential for us, or for a country, to strengtheneconomic contact with the outside world, isn’t it?Knox: I quite agree with you. In the long run, it makes sense for a nation to specialize in certain activities, producing the goods in which it has the most advantages and exchanging them for those in which it does not have the advantages.Wang: you seem to be an economist, Mr. Knox!Knox: you are to blame for it, Wang. If you hadn’t started this talk about a country’s…well, let’s drop this t opic. Economist or not, I hope business between us will prosper. Then we’ll have more opportunities to meet each other. To tell you the truth, I find it very hard to say goodbye. I shall be missing you, Wang.Wang: me too, I shall be looking forward to your visit again.Knox: next time I come, I shall see more of the city. And I’ve got to try Beijing Roast Duck again, very impressive. But listen, are they announcing my flight? I’m afraid I have to board the plane now.Wang: Bon Voyage, Mr. Knox!Knox: Good-bye. Let’s keep in contact.Wang: Good-bye and take care.Section A: F F T T TUnit 2. Companies and Occupations.Part A. intensive listeningPhonetics: B A D C ADictation:1.Our market share in China has increased by 6%, accounting for 15%.2.How many sections come under the Production Department?3.We have 70330employees world-wide and sales of $19806million.4.The world wide company has operations in more than 100 countries.5.Secretaries who receive visitors are called receptionists.6.Business hours usually start at 9 am. And finish at 5 pm., Monday to Friday.7.Most of our work consists of looking after the taxation and financial affairs.8.In the United States alone we have a turnover of over $1 billion annually. Part B. Extensive listeningDialogues: D A D C B1.M: I’ve got a job offer in P&J Chemicals. Do you think I should take it?W: well, I’m not quite familiar with it. You’d better do some research on the internet.Q: what does the woman think of P&J Chemicals?2.W: I’d appreciate your profes sional opinion. Do you think that I should suethe company?M: not really. I think that we can settle this out of court.Q: what is the probable relationship between the two speakers?3.M: should I come for an interview?W: I’ll let you know in two weeks w hen I hear from the Personnel Department.Q: when should the man come for an interview?4.W: may I have a look around your company?M: sure, I’ll show you. This way please. The canteen is on the ground floor, the Personnel Department and the Sales are on t he second floor. And you’ll find our biggest department on thethird floor, which is the Production Department.Q: on which floor is the Sales Department?5. M: Good morning. I’m John Green from General Sales Company. I have anappointment with Mr. Smith of the Purchasing Department at tenW: Good morning. Mr. Smith’s office is on the third floor. You can take the lift around the corner.Q: which department does the woman work at?Conversation:McDonald’sTom: Where are we having lunch today?Mary: Since we are visiting another client at 1:30, I guess we’ll just grab sth at McDonald’s. what do you think?Tom: that’s pk with me. We don’t need to bother finding a place to eat, because you can find McDonal d’s everywhere. Bur do you know the history ofthe big M?Mary: not really, you seem to be an expert on that. Tell me some. Did a person named McDonald start it?Tom: yes, actually brothers Richard and Maurice McDonald opened their first restaurant in California in 1940.Mary: it has many restaurants around the world now.Tom: quite right. It’s one of the two most recognized and powerful brands in the world. The other is Coca Cola, the only soft drink supplier to McDonal d’s today. McDonal d’s operates over 32000 restaurants in 119 countries worldwide, employing more than 1.5 million people. It is growing with an average of 396 new restaurants to the system annually in the past five years.This means a new McDonal d’s will open somewhere in the world every single day.Mary: incredible! I wonder how much they make!Tom: sales across all of its company-owned and franchised restaurants totaled $56.9 billion in 2009. its revenues were of $22.7 billion and the netprofit amounts to $4.3 billion.Mary: very good business. Do you know when we had the first McDonal d’s in Beijing?Tom: if I’m not wrong. It was 1992. the date , yes, April 23. but actually McDonal d’s very first appearance in China was in Shenzhen on October 8, 1990.Mary: you seem to know everything! Did you work there?Tom: No, I just came across an article in the newspaper the other day!Part C. Listening & Speaking IntegrationConversation: a job interviewInterviewer: thank you for coming to see us, Emily. Have a seat please. Now, I’dlike to start by checking a few details with you.Emily: OKInterviewer: your resume says you worked in ABC Electronics, when did you join it?Emily: five years ago. It is a large international company, which provided a trainee program for people from university and, well that was my first job, trainee marketing manager.Interviewer: what exactly did you do?Emily: well, the program lasted 18 months. During that time I worked in different departments—in personnel, purchasing,marketing and such things. O also went out with the sales representatives to visit customers. Interviewer: did you enjoy it?Emily: yes, I did. I didn’t really know what I wanted to do when I left university, so it was god to see what the different departments did. I was really practical.Interviewer: it sounds interesting.Emily: yes, it was. But it was very badly paid. I did the same work as other people. I think a lot of the trainees feel they are a cheap source of labor. Interviewer: how long did you stay there?Emily: till the end of the trainee program. And then I saw a job vacancy in the marketing department of GM, and I applied for a job there. That’s whereI work now.Interviewer: but why do you want to leave now?Emily: I want sth more challenging. And I want a job closer to home, too. Interviewer: all right, and what career development are you looking for in our company?Unit 3. products and salesPart A. intensive listeningPhonetics: A B D C CDictation:1.we will allow you another 2% discount for its new product.2.the pants are available in four different colors and three sizes.3.our machine is of better quality though the price is a little higher.4.there is a close relationship between building a reputation and establishinggoodwill./doc/1c3915655.htmlpared with competing products, ours is smaller and lighter.6.we have a wide selection of shirts that will appeal to all ages.7.our company relies on quick sales and low profits.8.the sales reached a peak of 850 million in 2006, before falling to under 600million in 2008.Part B. Extensive listeningDialogues: A B D A C1．W: Do you think we should put an ad in the newspaper for the new product?M: by all means.Q: what does the man think of n ad in the newspaper?2．M: is it the latest model you have?W: Yes, this model is specially designed for personal cyclists. It’s got Italian frame and Japanese components.Q: what product are they talking about?3．W: In what newspapers, magazines or websites does your company advertise?M: we send brochures and samples to our potential customers. That’s more direct.Q: how does the man’s company advertise?4．M: any news from the annual conference?W: yes. The sales of this year are reported to be 120 million, increased by 20% compared with last year.Q: what were the sales last year?5. W: I’d like to get some informat ion about your vacuum cleaner.M: OK. Unlike any other vacuum cleaner, ours is unique. It has some space age design features. Most importantly, there’sno bag inside.Q: what do we learn about the vacuum cleaner?Conversation:Section A: C B D A CSection A1.warranty2.selling price\3.yearly on-site maintenance service after one-year warranty period4.money-back guarantee5.free deliveryUnit 4. MarketingPart A. intensive listeningPhonetics: B D A B BDictation:1.From what I’ve heard, you’re already w ell up in shipping work.2.I’m sorry to say that your price has soared.3.the next thing I’d like to bring up for discussion is insurance.4.it would be very difficult for us to push any sakes if we buy it at this price.5.we wish our opinions on marketing will be passed on to our manager.6.we sell our goods on loaded weight and not on landed weight.7.it’s too expensive, do you have any discount?8.we can effect shipment in December or early next year at the latest.Part B. Extensive listeningDialogues: A C D D B1.M: How many do you intend to order?W: I want to order 900 dozen.M: the most we can offer you at present is 600 dozen.Q: how many can the woman order?2.M: TV is much more effective to advertise our new product, but it will cost alot of money.W: it is worth doing so as long as the result is satisfactory.Q: what does the woman mean?3.W: could we use booklets, letters, and catalogues for direct mail advertising?M: Yes. But you should build up a mailing list of possible customers for direct mail advertising.Q: what should the woman do first?4.W: you are going to Chicago tomorrow, aren’t you?M: Yes. I thought I’d fly, but then I decided that taking a Greyhound bus would be cheaper than driving or flying.Q: how will the man get to Chicago?5. M: I intend to get in the American market, but we know little about the localconditions and preferences.W: market research can help.Q: what does the woman mean?Conversation:Section A: F T F T FSection B:1.advertising\promotional2.on television\in a national newspaper3.posters\point-of-sales displays4.experienced salespeople5.high\T-shirts\umbrellaPart C. Listening & Speaking IntegrationSection A:1.have very little knowledge\blaze a trial2.defend and compete against3.various kinds and in scorching competition4.keep good relations and co-operationsUnit 5. Business FairsPart A. intensive listeningPhonetics: B D D C ADictation:1.I’m calling to inform you that we have decided to make the purchase.2.do you have any plans to sell in Europe?3.our company is ranked second in the business.4.we doubled our output in this department as a result.5.we could make a delivery of this parcel as soon as possible.6.we find our price 25% higher compared with other companies’.7.how much does she have to pay if she stays for 3 days?8.the new company can give him 2000 dollars a month as a start.Part B. Extensive listeningDialogues: C B D C D1. W: Do you think we should park the car downtown?M: it’s hard to find a place.Q: what does the man mean?2. M: if I place an order on this product, when can you deliverthem?W: for these products, we can arrange shipment at once. It would take longer, say, three months, if you want to order special designs.Q: when can products of special design delivered?3. W: are you glad that you came to work in Washington?M: Yes. Indeed. I’d considered going to New York or Boston, but I’ve never regretted my decision.Q: where does the man live now?4. M: registration always takes so long.W: what bothers me is all the people who cut in line.Q: what bothers the woman?5. M: did you buy your car from that dealer in the city?W: he went out of business last week.Q: what does the woman mean about the car dealer?Conversation:Section A: B D C B CSection B:1.calling from\get some information2.vacant suites\conference hall3.the experts\get the VIP treatment4.the reservation form\by fax5. 1000 RMB Yuan or 120 US DollarsPart C. Listening & Speaking IntegrationSection A:1.china international agricultural machinery exhibition2.concerning agriculture\increase the farmers’ income\supporting policies andlaws/doc/1c3915655.html\0086-10-68596444Test IPart A. intensive listeningPhonetics: A C B C B D D A B CDictation:1.can you give me an account of your product?2.I want to take part in the exhibition in Miami.3.I know the factory is operating at full capacity.4.I suggest we ride the subway back to our hotel and rest fora while.5.my watch reads 11:30, so we have about 45 minutes to get there.6.have you filled in the Customs Declaration Form?7.we have to arrive at the airport one hour earlier.8.the company was established in 1990 and we have about 1500 employees now.9.our net profits were over 100 million US dollars last year.10.I think some of the items may find a ready market in our country.Part B. Extensive listening-----Dialogues: D B A A B1. W: Jack, have you finished your research paper for economics?M: not yet. I always seem to put things off until the last minute.Q: what are they talking about?2. M: this black bag is $ 2.00 and that blue one is a dollar more.W: the red one is twice as much as the blue one.Q: how much is the red bag?3. W: watching the news on TV is a good way to learn English.M: it’s especially helpful when you check out the same information in the newspaper.Q: what are they talking about?4. M: I like to travel by air. I like getting different places fast. Do you liketraveling by air?W: flying makes me nervous. I like feeling the ground under my feet. Traveling by rail and road are my favorite ways of traveling.Q: what does the woman feel about traveling by air?5. W: I’d like to cash this check.M: please sign the back. Do you have any account here?Q: what does the man ask the woman to do to cash money?Passage: D A B C BConversation: Leather products\leather garments\Europe\ FOB ShanghaiPart C. Listening & Speaking IntegrationSection A:Newspapers, magazines, online, E-mail, blog, Facebook, twitter and cinema advertising.Making counter displays for dealers to exhibit in their shops.。