商务英语函电unit 2 principles of business letters

合集下载

国际商务函电第二章Unit02 Establishing Business Relations

国际商务函电第二章Unit02 Establishing Business Relations
10. in compliance with 按照 e.g. In compliance with your request, we are sending you our samples by air. 应你方要求,我们用航空邮件给你们寄去了 我们的样品。 comply (v. ) with 按照,与…相符,遵守,满 足
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
3. intend v. 想要, 打算后常接动词不定式 e.g. They intend to place an order with you. 他们打算跟贵方订货。 We intend to extend our business activities. 我们打算扩大我们的业务范围。 4. enquire v. 询问 e.g. We would like to enquire whether you can supply the following items. 我们想询问一下,贵公司能否提供下列商 品。
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
5. catalogue n. 目录 quotation n. 报价,报价单 pricelist n. 价目表 6. cooperation n. 合作,协作 cooperate v. 合作,协作 e.g. Let’s cooperate with each other for our mutual benefits. 为了我们双方的利益,让我们合作吧。 I need your cooperation in this matter. 在这件事情上,我需要你的合作。

商务函电Chapter 2 Establishment of Business Relations

商务函电Chapter 2 Establishment of Business Relations

类似的表达方法:
for your consideration study
for your perusal
for your reference for your 顺告你方;顺便告知;顺致奉告
establish 设立 specify 详细说明
specification 规格,说明书
enclosure n. 附件 pass on v. 转交
State the source of information
Introduce your business scope Express your hope of establishment of business relation
If possible, offer reference as to the financial status and integrity of the writer’s company
贸易新闻,贸易简报 商品交易会 市场调查 分公司 商行,商店 财政状况 现有顾客 纺织产品 家用电器
Light industrial products 轻工业产品 Information technology products 信息技术产品,IT产品 Exclusive agent 独家代理 Sales possibilities 销售可能性 Joint efforts 合作,共同努力 approach sb for sth 为…与某人接洽 look forward to 希望 lie within the scope of 在…范围之内 in the hope of 盼望

illustrated catalogue 有插图的目录 classified catalogue 分类目录 the latest catalogue 最新目录

《国际商务函电双语教程》chapter 2

《国际商务函电双语教程》chapter 2

BACKGROUND INFORMATION
Simultaneously, we also need to remember following writing principles: Short content, no more than one page; Polite language with courteous and sincere attitude; Show your intention in the first paragraph and express cooperating desire in the letter; Say something high about your company, if allowed, list some of the famous companies you have corporated.
BACKGROUND INFORMATION
Channels for Obtaining Information About a New Firm
Exhibitions and trade fairs; Market investigations; Enquires received from foreign merchants; Self-introduction or introduction from his business
connections; A branch office or representative abroad; The internet; The introduction from your partners; Other sources.
BACKGROUND INFORMATION
Above sources, chambers of commerce both at home and abroad, commercial counselor’s office and the introduction from your partners are usually the most reliable.

《国际商务函电》PPT课件

《国际商务函电》PPT课件

Full block
I. Full block layout
The full-blocked layout style has no indentation. Everything is ranged left. There is no punctuation in the address and after the salutation and the complimentary close.
Principles of business letter writing
2〕The second principle is conciseness :
Try to make your message brief and to the point. Avoid using long words and sentences. Use daily expressions to replace jargons. Express yourself in an orderly and logical way. A good business letter should be natural, human and easy to read.
❖ Avoid using "you approach" when conveying bad news. In this situation, you have to handle it tactfully.
Instead of saying: ‘Your letter is not clear at all. I cannot understand it.’
also called Semi-block: : This is similar to the Full-blocked layout style but the date is placed on the right. The Subject is centered. The complimentary close and the signature start from the middle.

外贸英语函电business english correspondence

外贸英语函电business english correspondence

. 2 注意修饰词的位置 Com pare the following three pairs of sentences:
Pair 1:--We can supply 50 tons of the item only;
-- We can only supply 50 tons of the item.
3. Features
1. It has its unique language style and jargons ; e.g. We are in the market for silk blouses and
should be pleased if you could kindly quote us your keenest prices for the goods below 2. It is full of business terminations and abbreviations; e.g. Offer quotation order counteroffer letter of credit CIF FOB 3. There is a close relations between EBC and international trade e.g. ASA :AMERICAN STANDARD ASSOCIATION
2
quotations and offers
3
Conclusion of business letter
Steps of an all-round transaction
Execution of orders
5 6
Payment Packing,shipping and insurance Complaint claim and adjustment

外贸函电Unit2实用外贸英语函电

外贸函电Unit2实用外贸英语函电
▪ It is often placed two lines below the the letterhead.
▪ In some incoming letters you may find it at the end of letter on the left margin, two lines below the signature .
11)Enclosure Notatation(附件)
▪ At least two lines below the reference initials.
e.g. Enclosures(3) Encl.3catalogues Encl.1 invoice Encls:as stated
12)Carbon Copy(抄送)
4)Inside Name and Address(封内名称和地址)
e.g. (1) The Space Engineering Co.Ltd.
32,Duck Street LONDON N.W.4 England (2) Messrs.Harrison &Co. 501 Mountain Place ANYTOWN
▪ It may include a file number, departmental code or initials of the signer of the letter to be followed by the typist’s initials in the following fashions:
7)The Body of the Letter(信的正文)
▪ The body of a business letter should begin two lines below the subject line .

商务信函原则

商务信函原则

竭诚为您提供优质文档/双击可除商务信函原则篇一:商务信函的7c原则principlesofbusinessLetterwriting商务信函写作原则为达到通过信函有效沟通的目的,有必要掌握写好国际商务函电的原则。

一般地,商务信函有以下七个方面的写作规则,通常被称为“7c原则”:1.clearness[kl?rn?s]清楚清楚原则包括两个方面的内容,一是写信者在拟文前知道自己要写什么;二是对文收到信函时可以完全了解写信者要表达的意思,不会产生误解。

这就要求写信者头脑清楚、条理清晰、表达准确,避免使用一些含混不清、模棱二可的词汇。

2.conciseness[k?nsa?sn?s]简洁简洁是指用最少的语言表达最丰富完整的内容,并且不影响信函的礼貌性。

简洁使信函更加简明有力。

商务英语信函的格式要简明扼要,语言要通俗易懂,内容要精练丰富。

这要就要写信者在行文过程中尽量选用单间、易懂、朴素的词汇,采用简洁,直接的句子。

3.correctness[k?r?ktn?s]准确商务英语的信函与买卖双方的权力、义务、利害关系、企业形像等息息相关,是制作各种商业单据的依据,以及进行商业活动往来的重要凭证。

准确无误是商业英语信函写作中最最要的原则。

准确原则不仅仅指单词拼写、标点符号无误,语法使用、结构格式正确,还应确保信函所涉及的信息、数字、事实准确无误。

因此,在进行商业英语信函写作中应反复审核相关信息,如:收信人的职称、姓名、地址、交货时间、地点、货物品质、颜色、尺码、单价、总价、包装等。

4.concreteness[kɑnkritn?s]具体具体原则是指信函中涉及的内容要言之有物,信息要详实具体、丰富生动,表达要完整。

商务信函写作中注意避免类似:soon,atanearlydate,good,nearly等笼统的、含混不清的表达法。

例如:Iwillsendthesamplestoyousoon.就不如Iwillsendthesamplestoyouintwoweeks.如果能再具体,那就更好了,例如Iwillsendthesamplestoyounextmonday.5.courtesy英[k??t?s?]美[k?t?si]礼貌为了建立、保持一个友好贸易关系,商务英语信函往来一般要注意礼貌原则,以理待人。

外贸英语函电知识整理

外贸英语函电知识整理

外贸英语函电复习考试题型:①汉译英30’/10②单选:20’/20③(用单词正确形式)填空:20’/10④short answer:20’/5⑤letter:10’Short answers:Unit1 Introduction to Business Letters(商务信函概论)1.Functions of Business Letters :①to inform, which refers to conveying the vast amount of information needed today-to-day operations of the business;②to influence, which means that messages included in a business letter should alsoinfluence the reader’s attitudes and functions.2. Writing principles of business letter(7C原则):①Courtesy礼貌②Consideration体谅③Completeness完整④Clarity清楚⑤Conciseness简洁⑥Concreteness具体⑦Correctness正确Unit3 Inquiries(询盘)3.Generally speaking, inquiries fall into two categories: a General Inquiry and a SpecificInquiry.In a General Inquiry (一般询价), the importer may ask only for catalogues, price lists, samples, sample books, or quotations, etc., in order to get a general idea of the business scope of the exporter.In a Specific Inquiry(具体询价), the importer points out what products he needs and asks for a quotation or an offer for this item.Unit4 Offers &Quotations(报盘和报价)4.In the international business, offers can be divided into two kinds:(注意实盘和虚盘的区别)A firm offer (实盘)—A firm offer is a definite promise to sell goods at the stated prices,usually within a stated period of time.A non-firm offer (虚盘)—Unlike a firm offer, a non-firm offer is not binding upon thesellers. In other words, a non-firm offer can be withdrawn or changed by the sellers.Definition of firm offers:Firm offers are made when the sellers promise to sell goods at a stated price and within a stated period of time.Definition of non-firm offers:Non-firm offers are offers with reservation clause.Unit7 Counter-offers(还盘)5.Definition of a counter-offer: A counter-offer is virtually a partial rejection of theoriginal offer. It also means a counter proposal put forward by the buyer.Unit8 Placing & Confirming an Order(订单及确认订单)6.An order should at least contain the following points:1. description of the goods, such as specification, size, quantity , quality andarticle number (if any);2. prices(unit prices as well as total prices);3. terms of payment;4. mode of packing;5. time of transportation, port of destination and time of shipment etc. .Unit12 Urging Establishment of L/C (催开信用证)7.When shall L/C be opened:It is the usual practice that the letter of credit is to be opened and to reach thesellers 30 days ahead of shipment.Unit14 Shipment(装运)8.Three parties involved in the movement of the goods: the consigner(发货人) —who sends the goods; the carrier(承运人)—who carries them; the consignee(收货人)—who receives them at the destination.9. A shipping advice usually contains the following points:the date and number of bill of lading(B/L, 提单)the date and number of the contractthe names of commodities and their quality and valuethe name of the carrying vesselthe name of the shipping port/loading port (装货港)the estimated time of departure(EDT,预定起航日期)the name of the destination port (目的港)the estimated time of arrival(ETA,预定到港日期)a list of the relevant shipping documents (货运单据)thanks for patronageUnit15 Packing & Shipping Marks (包装和唛头)10.Factors which influence the nature of packing:value of the goodsnature of the transitnature of the cargocompliance with customers’ or statutory requirementsresale value of packing materials, general fragility ofcargovariation in temperature during the course of thetransitease of handling and stowageinsurance acceptance conditionscost of packing11.Two forms of packing:large packing/ outer packing, i.e. packing for transportationsmall packing/ inner packing, i.e. packaging or sales packing选择题:1. An exporter cannot receive payment until the goods on consignment D sometime in the future.A.have offered for sale B.arrive at destination C.are quoted D.have been sold 2. We have made D that we would accept D/A at 60 days' sight for this order.A.clear B.it is clear C.that clear D.it clear3. C an order for one hundred pieces or more we allow a special discount of 5% for payment by L/C.A.At B.In C.On D.From4. We find your terms C and now send you our order for 2 sets of generators. A.satisfied B.satisfaction C.satisfactory D.of satisfaction5. We have D at 30 days' sight for the contracted value.A. written to you B.called on you C.sent to you by air mail D.drawn on you6. We regret B to accept your terms of payment and therefore have to return the order to you.A.cannot B.being unable C.not able D.not be able7. We will consider B your terms of payment.A.accept B.accepting C.accepted D.to accept8. We are now A your order of June 19.A.in receipt of B.upon receipt of C.on receipt of D.in reception of9. We are pleased to inform you that we can supply D all the items you require. A.you B.to you C.for you D.you with1. Mr. Sidney has been our _________ salesperson. ( D )A. poorestB. worstC. earliestD. most successful2. We trust that you will find our goods _________. ( B )A. to be attractiveB. attractiveC. attractingD. attract your attention3. Our products enjoy _________ in world market. ( C )A. good sellerB. most popularC. great popularityD. selling fast4. This offer is _________ your acceptance by E-mail on or before March 15.( B )A. effective ofB. effective forC. effective toD. effectively for5. If you are interested, we will send you a sample lot _________ charge. ( D )A. withB. inC. forD. free of6. The exhibition has _________ to offer that you will find interesting.( C )A. manyB. muchC. moreD. many a7. This price is _________ of your 5% commission.( B )A. includesB. inclusiveC. coveringD. including8._________ your request, we are sending you a catalog and a sample book for your reference.( C )A. AccordingB. AsC. AtD. About9. On orders _________ 1,000 pieces or more we give a special discount of 5%.( B )A. onB. forC. at D of10. _________ the present market trend, we have to say that our price is really the best we can quote.( C )A. WithB. OnC. BecauseD. For1. We assure you that any further orders you may ______ will always be carefully attended to. ( B )A. place usB. place with usC. make usD. make with us2. ______ of our efforts, we have persuaded our clients to accept your offer. ( C )A. Result inB. Result fromC. As a result ofD. With the result in3. We are pleased that we have booked ______ 2000 pcs. bicycles. ( D )A. your orderB. with youC. an order with youD. an order with you4. We suggest that shipment of our order ______ effected in May instead of June. ( D )A. isB. will beC. is to beD. be5. Following your order ______ 400 metric tons of rayon last year, we are pleased to receive your order No. 876 ______ the same quantity. ( A )A. for, ofB. of, ofC. of, withD. of, for6. We are glad to receive your order of yesterday, ______ regret that we are not able to supply the goods you ordered ______ the end of May. ( B )A. and, byB. but, byC. but, forD. and, for Unit Nine Declining an Order (谢绝订货)7. We understand that the goods can be supplied ______ A stock. (A )A. fromB. outC. inD. out from8. The goods are urgently needed, we ______ hope you will deliver them immediately. ( C ) A. in the case B. hence C. therefore D. for9. We place this order______the understanding that the goods will be shipped by April. ( C )A. based onB. withC. onD. through10. Meanwhile we confirm ______ from you the following items. ( C )A. to purchaseB. purchaseC. having purchasedD. to have purchased Unit Nine Declining an Order (谢绝订货)Exercise1.A 4% discount will be granted only ______ your order exceeds US$ 20000. ( C )A. depends onB. for condition thatC. on condition thatD. subject to2.An exporter cannot receive payment until the goods on consignment ______ sometime in the future. ( D )A.have offered for saleB. are quotedC.arrive at destinationD. have been sold3.We have made ______ that we would accept D/A at 60 days’sight for this order. (D )A. clearB. it is clearC. that clearD. it clear4.______ an order for one hundred pieces or more we allow a special discount of 5% for payment by L/C. (C)A. AtB. InC. OnD. From2. We believe that there is a ready market ______ the goods in your place.( C )A. ofB. aboutC. forD. with3. With a view ______ the market at your end we have offered you our bottomprice.( A )A. to promotingB. to promoteC. of promoteD. into promoting4. Our suggestion is that you ______ the similar article _____what you request at a lower price than quoted owing to similarity in function. ( D )A. recommend, asB. replace, byC. take, intoD. substitute, for5. We agree to reduce your price ______ USD 160 per pair FOB Shanghai.( B )A. atB. toC. ofD. for6. We have decided to make a further concession ______ 5% per box in order to helpyou to increase the business with us. ( A )A. toB. ofC. onD. about7. We regret that our low prices ______ narrow margin of profit. ( A )A. leave us withB. includeC. earnD. give8. We feel regretful that you ask us to allow you a commission ______ 10% on each sale. ( A )A. ofB. toC. onD. /Exercises(课堂练习)Unit 2Establishing Business Relations (建立贸易关系)1. We learn from your letter of May 12 that you are _in__ the market for Chinese Black Tea.2. They have been _in__ the wool trade for quite a number of years.3. _Upon__ receipt of your detailed requirements, we shall be glad to give you our latest quotations.4. Should your price be _in__ line with the prevailing international market rate, we trust large business can be concluded.5. If the price is reasonable, we will place large orders _with__ you.6. We look forward _to__ receiving your favorable reply.7. Having obtained your name and address _from__ the newspaper, we are writing you in the hope of establishing business relations with you.8. We take this opportunity to approach you _for__ the establishment of the trade relations with you.9. We can meet your requirement _for__ Walnut meat.10. We are sending you our latest catalogues _under__ separate cover.1请报我方100公吨大米的最低价CIF广州,并表明最早交货期。

商务英语函电unit 2 principles of business letters

商务英语函电unit 2 principles of business letters
Original: We trust this is satisfactory, but should you have any further questions please do not hesitate to contact us.
Redraft: We hope you are happy with this arrangement but if you have any questions, please contact us.
We pay 5% interest on … You earn 5% interest on…
9. Be positive
You can’t park in Lot H until May 1. You may park in Lot H starting May 1.
You won’t be sorry that… You will be happy that…
demonstrate
show
objective
goal, aim
subsequently
later, since
obligation
duty
utilize
use
visualize
see
as to whether
whether
by means of
by
at an early date
12.Avoid using jargons, slang, idioms, buzz-words, or cliches
e.g. Idioms
Rewrite the following sentences:
The owner insisted that the color of the car be green. This irritated the dealer.

英语函电Unit+Two

英语函电Unit+Two
(1)banks (2) advertisements in newspaper, from broadcast, TV, and through the Internet (3)specialized magazines or periodicals (4)recommendations by his business connections (5)market investigation
Unit Two Establishing Business Relations

Brief Introduction Samples of Letter
Sample A Sample B

Situation Dialogue Reading
Brief Introduction

The sources
上一页 下一页 返回
Samples of Letter
We shall ask the Fair to send an invitation to you,provided you will make a visit and inform us of your intention. Yours faithfully, (2) Dear sirs, We have your name and address from the Internet. We take the liberty of writing to you with a view to enter into business relations with you.
上一页 返回
Samples of Letter

Sample A
Importer Writes to Exporter

商务英语信函7c写作原则

商务英语信函7c写作原则

竭诚为您提供优质文档/双击可除商务英语信函7c写作原则篇一:商务信函的7c原则principlesofbusinessLetterwriting商务信函写作原则为达到通过信函有效沟通的目的,有必要掌握写好国际商务函电的原则。

一般地,商务信函有以下七个方面的写作规则,通常被称为“7c原则”:1.clearness[kl?rn?s]清楚清楚原则包括两个方面的内容,一是写信者在拟文前知道自己要写什么;二是对文收到信函时可以完全了解写信者要表达的意思,不会产生误解。

这就要求写信者头脑清楚、条理清晰、表达准确,避免使用一些含混不清、模棱二可的词汇。

2.conciseness[k?nsa?sn?s]简洁简洁是指用最少的语言表达最丰富完整的内容,并且不影响信函的礼貌性。

简洁使信函更加简明有力。

商务英语信函的格式要简明扼要,语言要通俗易懂,内容要精练丰富。

这要就要写信者在行文过程中尽量选用单间、易懂、朴素的词汇,采用简洁,直接的句子。

3.correctness[k?r?(:商务英语信函7c写作原则)ktn?s]准确商务英语的信函与买卖双方的权力、义务、利害关系、企业形像等息息相关,是制作各种商业单据的依据,以及进行商业活动往来的重要凭证。

准确无误是商业英语信函写作中最最要的原则。

准确原则不仅仅指单词拼写、标点符号无误,语法使用、结构格式正确,还应确保信函所涉及的信息、数字、事实准确无误。

因此,在进行商业英语信函写作中应反复审核相关信息,如:收信人的职称、姓名、地址、交货时间、地点、货物品质、颜色、尺码、单价、总价、包装等。

4.concreteness[kɑnkritn?s]具体具体原则是指信函中涉及的内容要言之有物,信息要详实具体、丰富生动,表达要完整。

商务信函写作中注意避免类似:soon,atanearlydate,good,nearly等笼统的、含混不清的表达法。

例如:Iwillsendthesamplestoyousoon.就不如Iwillsendthesamplestoyouintwoweeks.如果能再具体,那就更好了,例如Iwillsendthesamplestoyounextmonday.5.courtesy英[k??t?s?]美[k?t?si]礼貌为了建立、保持一个友好贸易关系,商务英语信函往来一般要注意礼貌原则,以理待人。

business letters (商业信件)

business letters (商业信件)

Sample:
Dear Sirs, We have learnt from the Chase Bank(大通银行) that you are one of the leading importers of tools and instruments in your area. We take the liberty of writing this letter to you to express our wishes to enter into business connections with you. Our company has specialized in the export of tools and instruments for many years. To give you a general idea of our products, we have sent you our catalogue under separate cover. We shall provide you with further information on your specific inquiry. We are looking forward to your early reply.
1.信头: 发信人名称和地址等
2.日期 3.封内地址: 收信人地址
4.称呼
5.正文 6.结束语
Dear Sirs:/,/;/ /
we are writing to enquire … Yours faithfully
Tony Smith
7.签名
Date Line 日期
• 年份 • 月份
– January (Jan), February (Feb), March (Mar), April, May, June, July, August (Aug), September (Sep), October (Oct), November (Nov), December (Dec)

外贸函电7C原则

外贸函电7C原则

Principles of Business Letter-Writing7C原则——102131班-8组1、CourtesyPoliteness principle is a key principle of daily language use which with universal and guidance .And it is an important yardstick of measuring social activity. A successful f oreign trade correspondence writing In addition to have a solid English basic skill, h ow to properly use the politeness principle also appears especially important.1) Not mere politeness like using some phrases of “please” or “thank you”.2) Keep a sincere Y ou-attitude.3) Use tactful way to blame your readers, and try to avoid irritating, offensive, or belittling statement.4) Answer letters promptly.2.Consideration1) Emphasizing Y ou-attitude rather than we-attitudePut yourself in the readers‟ positionPlace the reader in the center of thingsUse …Y ou-attitude‟ NOT …We-attitude‟2) Focusing on the positive approach, declining or complaining in tactful way:E.g. NO SMOKING, THANK YOUFOR NOT SMOKING. Two examples express the meaning is the same, but the reader for their degree of recognition is clearly different.Therefore, business letters, we want to try to create a positive, positive atmosphere, news express words certainly do not deny the significance of the word is more Words certainly also help establish a good relationship with the recipient.3、CompletenessA letter is complete, with five "W" to test, that: "Who, What, Where, When and Why (How)"Request the letters of "completeness", there are four reasons:1) A complete letters have more possibility to bring the desired effect;2)It helps to establish a friendly relationship;3)It can avoid missing important material information, and lead to lawsuit;4) Some inconspicuous letters or documents, because of the conditions provided by complete and effective, and become extremely important documents4、ConcretenessWhat the most important is that content should be specific and exploit. Especially in correspondence where demands party to reply .Targets in the correspondence embody and make clear. Any blur language and means of express easy to undermistake should be avoided. Formal business letters must have accurate expression word. When you confirm a letter ,you need to put forward the date、item and reference ,so on..The key issue in the negotiations on the absolute can't be careless .Coming to concrete objection isn‟t difficult.just need to keep clear. prevent the abstract, general, vague statement, with the words in the abstract concept concrete examples permit.5、Conception :Words and punctuation is not wrong in the sentence .Refer not only to correct usage of grammar, punctuation and spelling, but also to standard language and proper statement.1) Select correct words or phrases:Anyone can learn to type.Any one of us can learn to type.2) Insert appropriate punctuation3) The formality of language4) Right approaches6、ConcisenessUsing concise sentences and fewest words to explain the meaning of a letter clearly, without losing completeness and courtesy. The contents of the paper are too much,which made us lose focus .1) Avoid using wordy expression2) Avoid unnecessary repetition3) Use short sentences, simple words and clear explanation7、Clarity1)The writer must try to express his meaning clearly to make the reader understand it well.How to make the letter clarity:Avoid using the different understanding or unclear meaning words.Pay attention to the position of the modifiers.Pay attention to the sentences structure.Paragraph carefully and properly.2)Avoid using may have different understanding or ambiguous wordsNote the modified word position, sometimes modified word position is different can lead to different implications.Note the pronoun, the relationship between pronoun and its antecedent in the English habits, in the sentence generation nouns and pronouns generally refers to the nearest noun, so we should pay special attention to, in order to avoid misunderstanding or unclear.3) Put together words with close relation:The L/C must reach us not later than 8 October for arranging shipment.The L/C must reach us for arranging shipment not later than 8 October.4)Use active voice: We sent you a telex yesterday.5)Use of facts, examples, and visual aids.。

商务函电Chapter 2 Establishment of Business Relations

商务函电Chapter 2 Establishment of Business Relations

Trade press Trade fair Market survey Branch office Business house Financial status Existing customers Textile products Electrical appliances
贸易新闻,贸易简报 商品交易会 市场调查 分公司 商行,商店 财政状况 现有顾客 纺织产品 家用电器
BUSINESS LETTERS
商务函电
Unit 2
Establishing Business Relations
Learning Focus
After the completion of this chapter, you will be able to: Learn how to establish business relations by writing; Understand the channels for getting business information; Write an expected replying for business relations establishment.
How to Write a Business Letter for Establishing Trade Relationship
State the source of information
Introduce your business scope Express your hope of establishment of business relation If possible, offer reference as to the financial status and integrity of the writer’s company

unit 2 principles of business letters(1)

unit 2 principles of business letters(1)

Principle 2 :Conciseness (简洁) focus on the main content 1. Not wordy
Wordy
Concise
• • • • •
at this time due to the fact that during the time that for the purpose of for the reason that
e.g.: You must complete this report before Friday. (ime complete the report by Friday? (polite, courteous)
1. 2. 3. 4. 5.
Principle 4: Correctness (正确) 1. Format 2. Name, date, facts, figures 3. Spelling, grammar
1. 2. 3. 4. 5.
Principle 5: Courtesy (礼貌) Reply as soon as possible Reply in an honest way Use correct title Use correct complementary close Use polite expressions
2. Use simple and short sentences 3. Don’t make the paragraph too long 4. Use terms less 5. Visualize your letter: curve, line graph, charts, photos, map---
Principle 6: Consideration (体谅) Reader-centered Think in reader’s shoes (feelings, circumstances) Provide requested information You-attitude (Do Ex. V on Page 29) Positive instead of negative (Do Ex. IV on Page 29)

商务函电写作 开发信

商务函电写作 开发信

第二讲商务函电写作基础Essentials for Business Communications2.1 商务函电书写基本原则Principles for business communicationsA. Courtesy 礼貌语言要有礼且谦虚,及时地回信也是礼貌的表现。

1) We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.2) You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.B. Consideration 体谅(you-attitude) 要从对方的角度去考虑问题,而不是从自身出发,语气上尊重对方3a). We allow 2 percent discount for cash payment.3b) You earn 2 percent discount when you pay cash..4a) We won't be able to send you the brochure this month.4b) We will send you the brochure next monthpleteness 完整一封商业信函应概况了各项必需的事项,如邀请信应说明时间、地点等,切忌含糊不清的信件。

D. Clarity 清楚意思表达明确,要注意:1)避免用词错误:5) As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.此处bimonthly可以是twice a month 或者once two months.,可以改写为:5a) We have two direct sailings every month from Hong Kong to San Francisco.5b) We have semimonthly direct sailing from Hong Kong to San Francisco.5c) We have a direct sailing from Hong Kong to San Francisco.every two months/evert other month.(2) 注意词语所放的位置:6) We shall be able to supply 10 cases of the item only.6a) We shall be able to supply 10 cases only of the item.前者则有两种商品以上的含义。

《商务英语函电》第二章

《商务英语函电》第二章

Writing letters to new customers for establishment of relations is a common practice in daily business. Sometimes, business people may send an invitation to invite regular customers or prospective customers to visit their companies and/or factories, to attend trade fairs and exhibitions or some particular events with the purpose of cooperation. Besides, invitation can also be sent for others to obtain a visa.
leading adj. 领先的;主要的
They have adopted the world’s leading technology in production. 他们在生产中采用了世界领先技术。 We are in good relationship with all the leading importers of Chinese silk products. 我们与中国丝绸产品的主要进口商关系良好。
Task 1 A Letter from Exporter
Case Study
某出口商得知某进口商有意进口户外产品后,现致函对方, 希望与其建立贸易关系,并寄送相关资料。
Words & Expressions
export import learn outdoor gears enter into leading line goods

商务英语函电unit2

商务英语函电unit2

4. Expressing We look forward to receiving.../hearing from you soon/in the your expectation near future. ( 希望尽快收到……)
Part Two
Steps/Contents Typical Expressions
Part Two
Steps/Contents
2. Selfintroducing
Typical Expressions
On the recommendation of …,we have learned that… (通过……推荐,我们得知……) Your company has been kindly introduced to us by …… (……把贵公司介绍给我们。) We write to introduce ourselves to you as a... (作为……,特来函自我介绍。) Our lines are mainly... (我们主要从事……)
Part Two
Steps/Contents Typical Expressions
For letters requesting for the establishment of business relations
1. Telling the prospective customers how and where their names and addresses are known
We were very pleased to obtain your name from... (我们很高兴从……处获得贵公司的名称。)
We are delighted to learned from... that... (我很高兴……处得知……)

商务英语函电 (2)

商务英语函电 (2)

Specimen Letters Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
《商务英语函电》
Unit 2 Establishing Business
Specimen Letters
Knowledge Objective Skill Objective
Warm Up
Business Situational Design
1.Develop your own skills in getting business information through the internet 2.Skilled at writing letters of establishment of business relations 3.Can write a letter of credit investigation
Knowledge Objective Skill Objective
1. Exporter writes to importer
Sample
Dear Sirs,
Specimen Letters
Warm Up
Business Situational Design
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
When you are ready to correspond with a new customer, you should make sure that the letter follows the standard format and includes the following contents: 1.the source of your information 2.your intention 3.the business scope of your company 4.the reference of your financial standing, if necessary 5.your expectation or your expression of thanks for early reply
  1. 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
Hoping to hear from you in the near future, best wishes.
At your earliest convenience will you please return Communication for Managers to the company library?
You failed to obey the detailed instructions we provided with your glider kit.
We assume that you will not find fault with your Grass-All mower.
Please do not neglect to watch for unintentional errors when reviewing the manuscript.
Redraft: Thank you for contacting us. I enclose the quotation you asked for…
12.Avoid using jargons, slang, idioms, buzz-words, or cliches
E.g. Slang: He has it made (Everything is going perfectly in
e.g. Idioms
It’s raining cats and dogs (Raining very heavily) Once in a blue moon (Extremely rarely) Not our cup of tea ( Not what we like) The company is in the red. (Has lost money, is
The problem cannot be solved without the aid of top management. With the aid of top management, the problem can be solved.
10. Ask direct questions
Original: We would appreciate your advising us whether you want to continue this account or transfer it.
unprofitable) Through thick and thin. (Through bad and good
times)
Exercises
Rewrite the following sentences:
The owner insisted that the color of the car be green. This irritated the dealer.
duty
utilize
use
visualizeseeຫໍສະໝຸດ 3. Be concise
at this time
now
as per your request due to the fact that
at your request because
during the time that
e short words
accomplish
do
application
use
approximately
about
finalize
finish
demonstrate
show
objective
goal, aim
subsequently
later, since
obligation
conduct a discussion of create a reduction in give consideration to engage in the preparation of make an assumption of make a discovery of
Redraft: Do you want to continue your account or transfer it?
11. Avoid overused business letter phrases
Original: We trust this is satisfactory, but should you have any further questions please do not hesitate to contact us.
3. Why are short sentences preferred in business communication? How can sentences be shortened?
4. When can jargons be used?
his favor) Get a load of this (Look at this) She’s got a screw loose (She’s crazy) The new sales representative is such a bonehead
( Stupid person)
inconvenience
trouble
pertaining to
of;about; concerning
please find enclosed
Enclosed is/are;
I am(I'm) enclosing
prior to
before
4. Use verbs instead of noun phrases
while
during the year that few and far between
during seldom
for the purpose of
for, to
for the reason that in due course
since, because soon
in order to in some cases in spite of the fact that in(for) the amount of in the event that in view of the fact that please don’t hesitate to at your early convenience at a later date in advance of, prior to
We pay 5% interest on … You earn 5% interest on…
9. Be positive
You can’t park in Lot H until May 1. You may park in Lot H starting May 1.
You won’t be sorry that… You will be happy that…
The company has no reason to doubt that our relationship will be free from unnecessary hassles and disappointments.
As per your request, here is the summary of the Marketing Research article you wanted.
Review questions
1. Discuss the differences between concrete and abstract words. Which should you use in your business messages?
2. Explain what must be done to assure that sentences are grammatically correct.
discuss reduce consider prepare assume discover
5. Be specific
E.g. 1. Sales skyrocketed this month.
Sales increased 10 percent this month. 2. Our product has won several prizes.
XX product has won first prize in four national contests within the past three years.
7. Be courteous
You must complete this report before Friday. Will you please complete the report by Friday?
8. Write in you-attitude
Our warranty becomes effective only when we receive an owner’s registration. Your warranty begins working for you as soon as you return your owner’s registration.
Redraft: We hope you are happy with this arrangement but if you have any questions, please contact us.
Original: Further to your recent communication. Please find enclosed the requested quotation…
相关文档
最新文档