商务英语函电第二版 Unit 1 Business Letter-writing
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.
2. To learn about the writing principles of business letters;
3. To study the layout of business letters, including the letter styles and the structure of the business letter, which is most important in this unit.
1. Consideration 体谅
It means： Take the “You-attitude” instead of “I/We-attitude”; Emphasize the positive rather than the negative approach; Get to the point immediately.
1) Good English 2) Good knowledge of international trade business
II. The Principles of Business Letterwriting
The seven C’s :
Consideration Courtesy Clarity Conciseness Concreteness Correctness Completeness
I write to send my congratulations. Congratulations to you on your success!
We do not permit outside groups to use our equipment except on a cash rental basis.
Part Two: Study of Business Letter-
writing
I. Introduction
1. Why is letter-writing so im百度文库ortant nowadays?
Because at present many business messages are sent by way of fax or e-mail instead of traditional post, and the language and style used in the fax/e-mail message are almost the same as those used in the letter by post, letter-writing is again regarded as quite important in our international trade communicating.
transaction; it is written in order to achieve a specific purpose and often gives rise to the legal obligations of the writer. 4.What does an effective business letter require?
You are welcome to rent our equipment.
2. Courtesy 客气
This principle means: Follow the guidelines talked under consideration. Be sincere, tactful, thoughtful and appreciative. Avoid irritating, offensive or belittling expressions. If an apology is necessary, make it courteously and sincerely. Be prompt in answering letters. Look at the following sentences and think about whether or not
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
3.What should a business letter be like? It should be business-like. 1) Don’t use the language in literature; 2) Don’t use the language in private letters. Why? The business letter plays a very important role in a
Unit One
Business Letterwriting
Part One: Teaching Aims & Requirements
1. To learn about the functions of the business letter and its importance in business activities;
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.
2. To learn about the writing principles of business letters;
3. To study the layout of business letters, including the letter styles and the structure of the business letter, which is most important in this unit.
1. Consideration 体谅
It means： Take the “You-attitude” instead of “I/We-attitude”; Emphasize the positive rather than the negative approach; Get to the point immediately.
1) Good English 2) Good knowledge of international trade business
II. The Principles of Business Letterwriting
The seven C’s :
Consideration Courtesy Clarity Conciseness Concreteness Correctness Completeness
I write to send my congratulations. Congratulations to you on your success!
We do not permit outside groups to use our equipment except on a cash rental basis.
Part Two: Study of Business Letter-
writing
I. Introduction
1. Why is letter-writing so im百度文库ortant nowadays?
Because at present many business messages are sent by way of fax or e-mail instead of traditional post, and the language and style used in the fax/e-mail message are almost the same as those used in the letter by post, letter-writing is again regarded as quite important in our international trade communicating.
transaction; it is written in order to achieve a specific purpose and often gives rise to the legal obligations of the writer. 4.What does an effective business letter require?
You are welcome to rent our equipment.
2. Courtesy 客气
This principle means: Follow the guidelines talked under consideration. Be sincere, tactful, thoughtful and appreciative. Avoid irritating, offensive or belittling expressions. If an apology is necessary, make it courteously and sincerely. Be prompt in answering letters. Look at the following sentences and think about whether or not
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
3.What should a business letter be like? It should be business-like. 1) Don’t use the language in literature; 2) Don’t use the language in private letters. Why? The business letter plays a very important role in a
Unit One
Business Letterwriting
Part One: Teaching Aims & Requirements
1. To learn about the functions of the business letter and its importance in business activities;