可口可乐公司发展历程

Pulpy:Pepsi fruit orange and Wahaha nutrition fruit grain
Fruit orange may be the most stable kind among all the Coca-Cola products. But,the Pepsi and wahaha have a fruit orange now and their fruit orange have advantage in price over Coca-Cola.
disadvantages of The Coca-Cola company
1.has Large organization, and the control is not easy 2.Consumers' stereotypes-not health drink, for coke contains caffeine and other ingredients and easy cause obesity or other health problems.
• Coca-Cola has 160 kinds of drink brands in 200 countries , also is a maximal the whole world juice drink dealer including that soft drink , motion drink , milk kind drink the product , juice , tea and coffee
The status in quo of Coca-Cola
• set up :
1892
• Headquarters :the United States of Atlanta. • the world market share in 2011 : 48%. • the Annual sales in 2011 : $35.1 billion • The branch office in china: 35
coke：pepsi cola and very Coke
coke：pepsi cola and very Coke
now, pepsi cola and very Coke are more and more competitive compared to the CocaCola.There are more and more young people pleased to accept them. Thus, they have a growing market share.
Tea Drinks:Tingyi Holding Corporation,Wahaha
Coca-Cola has being engaged in Tea drinks for so many years but always can not get into the top three. Tingyi Holding Corporation and unified live by tea .So,in most of the city ,there are the two products's world.
• 1926 Thirsty and cool and refreshing the distance between recently Coca-Cola • 1994 Forever is coke
• 1996 This is the Coca Cola
New product
initiative advertisement
advantages of The CocaCola company
4.The formulas of core product are in extreme mysterious secret 5.Access BuJian quite complete (especially the establishment of the automatic vending machines), and have (led by McDonald's) strong sales channels 6.Operations process standardization
Family members
Coca Cola is a big family, including Coca Cola, Coke Light, Queer, Sprite, Fanta, eye-catching, source and so on. They taste different from each other so can be divided into different series.
COCA-COLA
The company of Coca-Cola
• • • • The development of Coca-Cola Coca-cola’s family the competitions and prospects The status in quo of Coca-Cola
The development of Coca-Cola
The company of Coca-Cola was founded in 1892 and headquartered in the United States QiaoYa in Atlanta, is the world's largest drinks company
Target market
• the Coca Cola is aimed more at teenagers than any other age group. it is also aimed at male and female teens because it is seen as a hip, cool drink .
advantages of The CocaCola company
7.Market share of rate is high and the more market leading brand products 8.The product has the convenience , unique flavor and reasonable price and characteristics 9.The life cycle of products are recycled circulation pattern, which is even stronger than before
prospects of of Coca-Cola products
Nine advantages Four disadvantages
advantages of The Coca-Cola company
1.The world's largest soft beverage giant, has plenty to and strong advantages of global competitiveness 2.A strong marketing ability, system and enterprise advertisements 3.The brand image has deeply rooted in people's mind, becoming one of the parts of consumer's life
disadvantages of The Coca-Cola company
3.The product identity major in young groups is slightly inferior to Pepsi 4.Bottled drinks pathways in extensive and the final products quality consumers enjoyed is difficult to control (expiration date or metamorphic etc, case).
• From the development history of the selection and time of article some inspection after the success of management experience
advertise
• 1886 Please drink Coca Cola
青少年 中年 老年
Sales network
• In 2006, Coca Cola and tencent company. Held the theme of "to cool the transparence service by oneself, 3 D QQ show .
Carbonated series
Fruit juice series
Tea series
Milk series
Water series
the competitions of all kinds of Coca-Cola products
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Tea Drinks
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