2013年高二英语教案Unit5《Insideadvertising》(新人教版选修9)

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英语：Unit 5《Inside advertising》教案(1)(新人教版选修9)

英语：Unit 5《Inside advertising》教案（1）（新人教版选修9）Part Two: Teaching ResourcesSection 3: Words and expressions from Unit 5 Inside advertisingverb1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address. The leaflet informs customers about healthy eating. He went to inform them of his decision. Inform me at once if there are any changes in her condition. Have the police been informed? [vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year. A notice informed the guests that formal dress was required. I am pleased to inform you that you have won first prize in this month’s competition. [vn speech] ‘He’s already left,’ she informed us.2. [vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3. [vn] (formal) to have an influence on sth: Religion informs every aspect of their lives. These guidelines will be used to inform any future decisions. inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.featurenoun[C]1. something important, interesting or typical of a place or thing: An interesting feature of the city is the old market. Teamwork is a key feature of the training programme. Which features do you look for when choosing a car? The software has no particular distinguishing features. geographical features2. [usually pl.] a part of sb’s face such as their nose, mouth and eyes: his strong handsome features Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.) a special article or programme about sb/sth: a special feature on educationverb1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing as a special feature: The film features Cary Grant as a professor. The latest model features alloy wheels and an electronic alarm. Many of the hotels featured in the brochure offer special deals for weekend breaks.2. [v] ~ (in sth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes.worthyadj. (worthier, worthiest)1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attention A number of the report’s findings are worthy of note. No composer was considered worthy of the name until he had written anopera. a worthy champion (= one who deserved to win) He felt he was not worthy of her. 2. [usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause. a worthy member of the team 3. having good qualities but not very interesting or exciting: her worthy but dull husband 4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King. 5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy roadworthyexpensenoun1.. [U] the money that you spend on sth: The garden was transformed at great expense. No expense was spared (= they spent as much money as was needed) to make the party a success. He’s arranged everything, no expense spared. She always travels first-class regardless of expense. The results are well worth the expense.2. [C, usually sing.] something that makes you spend money: Running a car is a big expense.3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses Can I give you something towards expenses? financial help to meet the expenses of an emergency The payments he gets barely cover his expenses.4. expenses [pl.] money that you spend while you are working that your employer will pay back to you later: You can claim back your travelling / travel expenses. (BrE) to take a client out for a meal on expenses an all-expenses-paid tripat sb’s expense1. paid for by sb: We were taken out for a meal at the company’s expense.2. if you make a joke at sb’s expense, you laugh at them and make them feel sillyat the expense of sb/sth with loss or damage to sb/sth: He built up the business at the expense of his health. an education system that benefits bright children at the expense of those who are slower to learngo to the expense of sth / of doing sth | go to a lot of, etc. expense to spend money on sth: They went to all the expense of redecorating the house and then they moved.put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense.broadcastverb (broadcast, broadcast)1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening. Most of the programmes are broadcast in English. [v] They began broadcasting in 1922. 2. [vn] to tell a lot of people about sth: I don’t like to broadcast the fact that my father ownsthe company.noun a radio or television programme: (BrE) a party political broadcast (= for example, before an election) We watched a live broadcast of the speech (= one shown at the same time as the speech was made).relyverb (relies, relying, relied, relied)rely on / upon sb/sth1.. to need or depend on sb/sth: As babies, we rely entirely on others for food. [+ to inf] These days we rely heavily on computers to organize our work. [+ -ing] The industry relies on the price of raw materials remaining low.2. to trust or have faith in sb/sth: You should rely on your own judgement. [+ to inf] You can rely on me to keep your secret. He can’t be relied on to tell the truth.generateverb [vn] to produce or create sth: to generate electricity / heat / power to generate income / profit We need someone to generate new ideas. The proposal has generated a lot of interest.responsenoun ~ (to sb/sth)1.. [C, U] a spoken or written answer: She made no response. In response to your inquiry ... I received an encouraging response to my advertisement.2. [C, U] a reaction to sth that has happened or been said: The news provoked an angry response. a positive response I knocked on the door but there was no response. The product was developed in response to customer demand. There has been little response to our appeal for funds. We sent out over 1.. 000 letters but the response rate has been low (= few people replied).3. [C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaksrefreshverb1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her. The following morning she awoke refreshed. He refreshed himself with a cool shower.2. [vn] (informal, especially NAmE) to fill sb’s gla ss or cup again: Let me refresh your glass. He went into the kitchen to refresh their drinks.3. [vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that can be seen or heard: He had to refresh his memory by looking at his notes.4. (computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document. [v] The page refreshes automatically.murdernoun,1. [U, C] the crime of killing sb deliberately: He was found guilty of murder. She has been charged with the attempted murder of her husband. to commit (a) murder a murder case / investigation / trial The rebels were responsible for the mass murder of 4.00 civilians. What was the murder weapon? The play is a murder mystery.2. [U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day. It was murder (= very busy and unpleasant) in the office today.get away with murder (informal, often humorous) to do whatever you want without being stopped or punished verb [vn]1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover. The murdered woman was well known in the area.2. to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly).I could murder a ... (informal, especially BrE) used to say that you very much want to eat or drink sth: I could murder a beer.sb will murder you (informal) used to warn sb that another person will be very angry with themfluentadj.1. ~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish. a fluent speake r / reader ‘Can he speak German?’ ‘Yes, he’s fluent.’2. (of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian.3. (of an action) done in a smooth and skilful way: fluent handwriting fluent movementsappointverb1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school. She has recently been appointed to the committee. [vn-n] They appointed him (as) captain of the English team. [vn to inf] A lawyer was appointed to represent the child.2. [vn] [usually passive] (formal) to arrange or decide on a time or place for doing sth: A date for the meeting is still to be appointed. Everyone was assembled at the appointed time.raiseverbMOVE UPW ARDS1. [vn] to lift or move sth to a higher level: She raised the gun and fired. He raised a hand in greeting. Sheraised her eyes from her work.2. [vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet. He raised himself up on one elbow.INCREASE3. [vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes They raised their offer to $500. We need to raise public awareness of the issue. How can we raise standards in schools? Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much). I’ve never heard him even raise his voice (= speak louder because he was angry).COLLECT MONEY / PEOPLE4. [vn] to bring or collect money or people together; to manage to get or form sth: to raise a loan We are raising money for charity. He set about raising an army.MENTION SUBJECT5. [vn] to mention sth for people to discuss or sb to deal with: The book raises many important questions. I’m glad you raised the subject of money.CAUSEraise a / your hand against / to sb to hit or threaten to hit sbraise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.raise your glass (to sb) to hold up your glass and wish sb happiness, good luck, etc. before you drinkraise hell (informal) to protest angrily, especially in a way that causes trouble for sbraise the roof to produce or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof.raise sb’s spirits to make sb feel more cheerful or brave; cheer sb up: The sunny weather raised my spirits a little. raise sth to sb/sth to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war.dialnoun,1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.: an alarm clock with a luminous dial Check the tyre pressure on the dial.2. the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choose a particular station or to choose a particular temperature3. the round part on some oldertelephones, with holes for the fingers, that you move around to call a particular numberverb (-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited. Dial 003.3. for France. [also v]matureadj. maturer is occasionally used instead of more matureSENSIBLE1. (of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age. a mature and sensible attitudeFULL Y GROWN2. (of a person, a tree, a bird or an animal) fully grown and developed: sexually mature a mature oak / eagle / elephantWINE / CHEESE3. developed over a period of time to produce a strong, rich flavourNO LONGER YOUNG4. used as a polite or humorous way of saying that sb is no longer young: clothes for the mature woman a man of mature yearsWORK OF ART5. created late in an artist’s life and showing great understanding and skillfashionnoun1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion the new season’s fashions Long skirts have come into fashion again. Jeans are still in fashion. Some styles never go out of fashion.2. [C] a popular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language. Fashions in art and literature come and go.3. [U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show the world of fashion the fashion industryafter a fashion to some extent, but not very well: I can play the piano, after a fashion. ‘Do you speak French?’ ‘After a fashion.’after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion? She was proved right, in dramatic fashion, when the whole department resigned.like it’s going out of fashion (informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.banverb (-nn-) [vn]1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally. a campaign to ban smoking in public places2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting. She’s been banned from leaving Greece while the allegations are investigated. (BrE) He was banned from driving for six months.promoteverb [vn]1.. to help sth to happen or develop; encourage: policies to promote economic growth a campaign to promote awareness of environmental issues2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. The area is being promoted as a tourist destination.3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. He has been promoted to sergeant.4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season.bewareverb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders) if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads. Beware of saying anything that might reveal where you live. [vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing]consumernoun a person who buys goods or uses services: consumer demand / choice / rights Health-conscious consumers want more information about the food they buy. a consumer society (= one where buying and selling is considered to be very important) providers and consumers of public services Tax cuts will boost consumer confidence after the re。

Unit 5 Inside advertising 教学设计新部编版

教师学科教案[ 20 – 20 学年度第__学期]任教学科：_____________任教年级：_____________任教老师：_____________xx市实验学校Unit 5 Inside advertising 教学案Teaching aims and demandsPeriod 1Warming up & reading ITeaching goals 教学目标1. Target language目标语言：重点词汇和短语Advertiser，billboard，casual ，garment，advert，inform2. Ability goals能力目标Enable the students to talk about advertising and advertisements.3. Learning ability goals 学能目标Help the students learn how to talk about their opinions about advertisements Teaching important & difficult points教学重难点how to talk about their opinions about advertisementsTeaching methods教学方法Discussion.Teaching procedures & ways教学过程与方法Step 1: warming up1. Let Ss enjoy two videoT: Do you like McDonald's better than KFC because of the advertisement？2. BrainstormAsk the Ss to think about where they can see or hear advertisementsSs: on TV，on the radio，at the cinema，on buses，in train stations，in magazines，on billboards，at the airport3. Compare the two advertisements，which one is easier for you to remember？Why？T: There are many advertisements around us，can you remember the names of any products that were being advertised？Or，what kinds of advertisements are easier for you to remember.4. Pre- readingT: look at each of the advertisements on the next two pages and discuss the questions with a partner:①What does the advertisement want you to do？②How does it try to persuade you to do this？③Which advertisements do you think are the most effective？Why？How Advertising WorksStep 2 Scan the text.Ask the Ss to scan the headings of each section and get a general understanding of the text.Step 3 Read againRead the passage carefully and sum up the main idea of each section.Section IIIHow do advertisers make effective advertisements？(para. 3-7)Section IVHow effective are advertisements？(para. 8-9)Step 4 Detail readingAsk the Ss to read the text carefully and try to answer the following questions:1. Who advertises？2. Why do they advertise？3. Where do they advertise？4. How do they decide where to advertise？5. Does advertising work？Suggestive answers:1. Who advertises？Businesses，individuals，organizations and associations.2. Why do they advertise？They want to sell something or to inform or educate the public.3. Where do they advertise？On TV and radio，in magazines and newspapers (also on clothes，billboards，at sports fields，on buses and trains，at bus and train stations and many other places).4. How do they decide where to advertise？They consider their budget and what medium is most likely to be seen or heard by the target consumer.5. Does advertising work？Yes and no. People are not usually persuaded by ads to buy things they have no use for. However，ads do change people’s opinions over time.Step 5 Homework1. In pairs，discuss the questions in Ex 2 on P44.2. Finish Ex 3 on P45 in pairs.Period 2-3Language study for Reading 1Step 1 Words revisionUse the words in the text to take the place of the words in red.1. This shop sells clothes of all kinds.2. Advertisements are everywhere in our daily lives.3. The teacher told us that the school would be closed for one day next week.4. We have a desire to become respectable citizens.5. Only big companies can afford television ads.6. What is the cost of putting an ad on the Internet？7. Most shampoo products depend on an ad with good visual effects.8. Advertising cigarettes is not allowed in China.9. Not all advertisers are honest.10. I’ve known Ben for many years. He is worthy of trust.Suggestive answer:1. garments2. adverts/ads3. informed4. worthy5. corporations6. expense7. rely8. banned9. decent 10. trustworthy Step 2 language study1. come across = meet with 偶然遇见；偶然发现。

人教版高中英语选修九Unit 5 Inside Advertising 教案设计

Unit 5 Inside Advertising本单元的中心话题是广告, 主要内容涉及什么是广告、如何制作有效的广告、广告的效果、广告的语言特点等。

本单元的语言技能和语言知识也都是围绕这个话题设计。

本单元涉及的要点：1）学习了解广告的相关知识、以及广告行业的道德规范。

2）学会表达对事物的不同看法。

3）学习掌握本单元的词汇。

4）复习总结宾语补足语的用法。

Period One: Warming upTeaching Goal:1.to arouse students’ curiosity about plants2.to prepare them for readingTeaching Procedures:Step1. Ask students:Do you have a courtyard garden or some pot plants on your balcony?Ask Ss brainstorm the plant names, write them down, and share them with their classmates.Step2. Put Ss in groups, and ask them to share the interesting plants they have hears or seen. Tips are provided for their discussion:Plants have roots that live in the airPlants eat meatsPlants grow on other plantsPlants are adapted to live in specific environmentPlants do not have flowersPlants need animals to pollinate themA new plant does not always grow from a seedAfter their discussion, the teacher presents Ss some interesting plants:And ask Ss to give some examples they can think about.Step3. When Ss curiosity about plants aroused, the teacher can move on to the reading part.Period Two: Reading ITeaching goal:1.to get students to know the plant exploration during 18th and 19th centuries2.to get students to practice the reading skills of skimming and scanning Teaching Procedures:Pre-reading (step 1-3)Reading (step 4-5)Comprehending (step 6,7)Homework (step 8)Step1. The teacher may get Ss to look at the pictures,and ask:Do you know these plants? Where are they from?Answers are given through PPT, making Ss aware that these commonly-seen plants are not local plants.Step2. Get Ss to think about:How do you think plants have traveled from one country to another?Make Ss discuss it with group members, and report their ideas.Step3.Prediction. Ask Ss to scan the title of the reading passage and the picturesand predict what it is about. It’s an individual work.Step 4.Ask Ss to scan the reading passage quickly and check their prediction. Meanwhile, find out the answers to these question s:1.What is an “exotic” plants?2.Why did James Cook call the bay where his ship stopped “Botany Bay”?3. Why were the sealed glass container called “Wardian cases”?4. What were the names of the people mentioned in the text who collected plants inthe 18th and 19th centuries?Suggested answers:1. A plant comes from another country.2. Because it was the bay Joseph collected many new botanical specimen.3. they were named after the person who invited them.4. Father d’ Incarv ivle, Sir Joseph Banks, Robert Fortune, Father Farges, E H Widson. Step5. Get Ss to skim the reading passage and:1)match the paragraph1-7 and the topics2) find out what happened in the following years:1500BC 1740s 1751 17691784 1833 1843-185918971899Step 6. Ss are required to answer the following questions in groups and report answers to the class.1. Why are there a lot of plant collecting in 18th and 19th centuries?2. What were some of the negative aspects of plant collecting expeditions?3. Why did many plants fail to reach their destinations alive? Can you think any other reasons?Suggested answers:1. Interested in scientific discovery and collecting new plants2. Negative aspects: disease, near-starvation, sever environment, conflicts with local people, plants dying during long trips or seeds failing to grow, pirates, bad weather, not knowing language and customs.3. Possible reasons: lack of fresh water, wrong environment like incorrect temperature, lack of sunlight and rain etc.Step 7. Do Exercise 4 on page 34 .Step 8. Homework.1)Review 2)Do exercise at your workbook.Period Three: Learning About Language (Language points & exercise)Teaching Goal：1. to sum up the new words and expressions and their use2to help students review objectives (direct objective & indirect objective) Teaching Procedures:Step 1. New words and expressions1)date back tovt. 回溯到(开始于,从...的时候存在)Our partnership dates back to (ie We have been partners since) 1960.我们从1960年就合伙了.This castle dates back to Roman times.这个城堡可追溯到罗马时代。

人教版高中英语选修9《Unit 5 Inside advertising》教案

人教版高中英语选修9《Unit 5 Insi de advertising》教案Teaching plan of unit 5 inside advertising人教版高中英语选修9《Unit 5 Inside advertising》教案前言：英语作为在许多国际组织或者会议上都是必需语言，几乎所有学校选择英语作为其主要或唯一的外语必修课。

英语教学涉及多种专业理论知识，包括语言学、第二语言习得、词汇学、句法学、文体学、语料库理论、认知心理学等内容。

本教案根据英语课程标准的要求和教学对象的特点，将教学诸要素有序安排，确定合适的教学方案的设想和计划、并以启迪发展学生智力为根本目的。

便于学习和使用，本文档下载后内容可按需编辑修改及打印。

教学准备教学目标Teaching aims: （教学目标）1.To comprehend the passage and improve the reading skills.2.To express different views of an argument.3.To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:（重点、难点）prehension of the text.2.Knowledge accumulation of advertising.eful words and expressions.教学过程Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1.Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2.What are the features（特征） of ads?3.Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

英语：Unit 5《Inside advertising》教案-Reading(新人教版选修9)

Unit 5 Inside advertisingReading---教案Teaching aim：①To know how advertising works；②To master the new vocabulary；③To revise the usage of object complementTeaching important points：To learn and use the vocabularyTeaching difficult points：Reading comprehensionTeaching procedures：Step 1 Leading inUse a popular local advertisement to attract the students’ attention to the topic. Then guide the students to look at the four pictures on Page 41. “What are they telling you?”Step 2 Warming upGo through the warming-up questions to warm up the students. Focus on the two questions:1) Do you think advertisements affect your life in any way? Please give an example.Yes. We often buy what we don’t need much. We sometimes buy what we don’t like because of the lower price….2) Why do you remember some advertisements and not others?I remember some advertisements because of the beautiful pictures, pleasant color,unforgettable shape, moving words and wonderful music…Step 3 Pre-readingDiscuss each of the advertisements on Pages 42 and 43 in pairs.1)What does the advertisement want you to do?Picture 1: It wants us to save water.Picture 2: It wants us to listen to the new radio.Picture 3: It wants us to buy the shoes.Picture 4: It wants us to buy their water.Picture 5: It wants people to protect environment.Picture 6 & 7: They remind us of road safety.2)How does it try to persuade you to do this?They attract our interest, desire, dreams, hope…3)Which advertisements do you think are the most effective? Why? （Various answers）Step 4 Reading1.First reading (the ability to grasp the general idea quickly)Look at the subtitles (and the pictures) to guess the general idea.Q: The text mainly deals with ____________A. how advertising worksB. how to make a advertisementC. how to avoid being controlled by advertisementsD. how to make advertisements effective【答案A】其他几个都是文章的某一个方面。

高中英语 Unit Inside advertising教案新人教版选修

U n i t5I n s i d e A d v e r t i s i n gTeaching aims: （教学目标）1. To comprehend the passage and improve the reading skills.2. To express different views of an argument.3. To learn about how advertisements work and avoid being controlled by ads.Important points:（重点、难点）1. Comprehension of the text.2. Knowledge accumulation of advertising.3. Useful words and expressions.Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2. What are the features(特征) of ads?3. Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

II. Fast reading1. The purpose of the passage is to __________.A. inform us of the fact that there are many advertisements in or daily life.B. help us understand how ads work and avoid being controlled by them.C. tell us how effective ads areD. show us how effective ads can be made2. Scan the headings of each section and get a general understanding of the text.Sum up the main idea of each section设计意图：快速阅读技能训练。

高中英语 Unit 5 Inside advertising Backgrounds for教案新

高中英语 Unit 5 Inside advertising Backgroundsfor教案新人教版选修91. Techniques of advertising●Rep etition: Some adver tisers concentrate on making sure their product is widelyrecognized. To that e nd, they simply attempt to make the name remembered through repetitio n.●Bandwagon: By implying that the product is widely used, advertisers hope toconvince potential buyers to "get on the bandwa go n."●Testimonials: Advertisers often attempt to promote the superior quality oftheir product through t he testimony of ordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an appeal to authority.●Pressure: By attempting to make people choose quickly and withou t longconsideration, some advertisers hope to make rapid sales: "Buy now, before they're all gone!"●Appeal to emotion: Variou s techniques relating to manipulating emotion are usedto get people to buy a product.●Association: Advertisers often attempt to associate their product with desirableimagery to make it seem equally desir able.●Advertising slogans: These can employ a variety of techniques; even a shortphrase can have extremely heavy-handed technique.2．Advertising tips●When considering your advertising options put yourself in the shoes of your audience. For example if you want to reach the attention of males 18 plus during June you could look at running ads on 5AA during the KG & Cornes segment and further support this by placing ads in the Sports section of Saturday's Advertiser.●Consider your re turn on investment - to effectively get your advertising message to your audience you may need to place a series of ads across a variety of medi a. Placing a solitary ad in the newspaper may not elicit a strong response.●Keep your message simple and ensu re your call to action is clear. What is the most important part you'd like your audience to read or hear and how would you like them to respond? This should form the basis of your ad/s in terms of content, look and feel.。

高中英语 Unit 5 Inside advertising教案新人教版选

Unit 5 Inside advertising第一部分《金色教案》教学设计说明About the topic and the structures单元话题和结构本单元的话题是“广告内幕”，了解有关广告运作基本知识。

广告，是广而告之的简称，可以泛指一切不针对特定对象的公告，包括公益广告、旅游广告、商业广告等等。

然而，日常生活中所说的“广告”往往特指商业广告，即用于推广货品、服务、或理念的付费公告。

本单元还将学习“宾语补语”。

《金色教案》教学设计在单元课时划分上与课本保持一致，即“阅读课、知识课、运用课三课时/三课型划分”。

但在实际教学过程中，我们建议教师依据学生基础、教学条件、学校安排的因素，对课本、对《金色教案》教学设计重新划分课时、裁剪、拼接使用我们提供的材料，以便“物尽所用”，达到最佳教学效果。

教师也可以按照我们提出的“实际教学过程课时划分建议”进行教学。

Period 1 Reading 阅读课Warming Up部分教师可以选择“给广告下定义”、“学习使用动词advertise”和“问答”形式激发背景知识、为其后的阅读作好词语、结构和心理的准备。

普通的商业广告媒介包括：广告栏，印刷传单，广播，电影和电视广告，网络横幅，空中广告，公共汽车站台，杂志，报纸，推销员工，公共汽车侧身，出租车车身，日常用品，商品标签，音乐和视频，以及某些票券背面等等。

Pre-r eading引导学生看图说话，回答有关“广告”的问题。

广告的一个重要目的就是刺激甚至创造对某一产品，服务和想法的需求或者态度改变。

除了广告，影响需求的其他因素还有价格和替代品。

Reading是篇说明文，说明广告运作的内幕和常识。

Period 2 Learning about language知识课Learning about language Learning about language首先引导学生仿写学过的课文，巩固阅读所得；其次学习词汇习得策略；最后是“宾语补语”学习和操练。

英语：Unit 5《Inside advertising》教案-Listening and writing(新人教版选修9)

Unit5 Inside advertisingListening, speaking and writing---教案Step 1 ListeningGo to page 47. You are to listen and tick and listen and write.Pre-Listening ExercisesWhat service businesses often advertise over the radio? What points are important to consider when making a radio commercial?While -Listening ExercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.Post-Listening ExercisesWhat are your opinions about these questions?What elements make a radio commercial really great?How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?Step2. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.Emergency contraceptive pill advertisement, Student Union Building, VUWGirlfriend magazine billboard, Wellington Railway StationSo, it'd appear that Girlfriend magazine has an NZ edition now.'Girl available for only $3.50.'Sunsilk shampoo advertisement, Wellington Railway Station/VUW Pipitea.'Your Blonde, only brighter' -- Sunsilk, VUW PipiteaStep 3 Writing假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要求你口头描述广告的定义以及如何制作有效广告。

Unit 5 Inside advertising P3 教学设计

Unit 5 P3 教学设计IntroductionLanguage is learned to be used in and for communication. So in this period we shall have the students read，listen，speak and write in English，focusing on the advertising，making use of the words，expressions，structures and topic ideas covered in this unit.Objectives■To help students listen，write and speak about advertising■To help students read the passage KEPPING ADVERTISERS HONEST■To help students rewrite what has readProcedures1. Warming up by seeing looking at a photo of radio advertisementHello，class. Look at this photo. Itis one of the Coca Cola RadioAdvertisement Tapes. This one isentitled Coke is It！These Coca Cola AdvertisingTapes，Radio Ads are from 1980's.They are Prepared byMcCabb-Erickson as part of the Coke is it！advertising campaign.You see radio advertising has a long history in the West.2. ListeningGo to page 47. You are to listen and tick and listen and write.●Pre-listening exercisesWhat service businesses often advertise over the radio？What points are important to consider when making a radio commercial？●While -listening exercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear，and answer the questions. Press the "Final Score" button to check your quiz.●Post-listening exercisesWhat are your opinions about these questions？○What elements make a radio commercial really great？○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question？○How does radio advertising differ from other forms of media including television，newspapers，billboards，and magazines？3. Write an AdvertisementGo to page 48. You are starting a new business，such as lawn-mowing，pet-walking，or baby-sitting. How are you going to get clients？By advertising！Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement.4. Speaking about advertisements around youNow it is time to talk！Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.5. Reading for formsGo to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups，blacken the predicative，darken the connectives and underline all the useful expressions.6. Copying useful expressions and making sentences7. Closing down by writing，by imitation，a passage of your own based on the text。

高中英语 Unit 5 Inside advertising Using language课件新人

Listen and write down any facts.
Advert 1
Advert 2
Advert 3
Superstar Shoes and boots: all sizes, available at shoe stores
Save water: turning off the tap while brushing teeth saves water; having short showers saves water, our dams are getting low, there is a website with more information about saving water
第二十页，共26页。
Keeping Advertisers Honest
第二十一页，共26页。
1 In what four ways can consumers be protected from false, misleading or unethical advertising? 1. The law.
Unit 5
第一页，共26页。
Words
dial vt. 拨(号) operate n. 操作员; 接线员
litre n. 升 mature adj. 成熟的; 到期(dào qī)的 fashion n. 样式; 流行 misleading adj. 易误解的; 另人误解的 ethnical adj. 合乎道德的; 道德的
第二页，共26页。
dishonest adj. 不诚实的
alcoholic adj. 酒精的; 含酒精的
n. 酗酒者; 酒鬼(jiǔguǐ)
tobacco
n. 烟草; 烟草制品 n. 禁令

高中英语 Unit 5 Inside advertising Section Ⅰ Reading讲义新人教版选修9

Unit 5 Inside advertising形形色色的广告是我们生活中的一个部分，那么你知道广告制作者应该运用哪些技术来制作广告吗？their product is widely recognized.●Bandwagon (潮流)：By implying that the product is widelyused，advertisers hope to convince potential buyers to “get on the bandwagon”．●Testimonials (推荐)：Advertisers often attempt to promote the superior quality of their product through the testimony of ordinary users，experts，or both.“Three out of four dentists recommend...”This approach often involves an appeal to authority.●Pressure：By attempting to make people choose quickly and without long consideration，some advertisers hope to make rapid sales，“Buy now，before they're all gone！”●Appeal to emotion：Various techniques relating tomanipulating (操纵) emotion are used to get people to buy aproduct.Apart from artistic expression intended to provoke (驱使) an emotional reaction，three common argumentative appealsto emotion in product advertising are wishful thinking，appeal to flattery(阿谀)，and appeal to ridicule (愚弄)．Appeals to pity are often used by charitable organizations and appeals to fear are often used in public service messages and products，such as alarm systems or antibacterial spray，which claim protection from an outside source.●Association：Advertisers often attempt to associate their product with desirable imagery to make it seem equally desirable.The use of attractive models，a practice known as sex in advertising，picturesque landscapes and other alluring images is common.Also used are “buzzwords” with desired associations.On a large scale，this is called branding.●Advertising slogans：These can employ a variety of techniques；even a short phrase can have extremely heavyhanded technique.●Controversy：As in the Benetton publicity campaign.●Guerilla advertising：Advertising by association.Done in such a way so thetarget audience does not know that they have been advertised to，but their impression of the product is increased (or decreased) if that is the intent of the advertiser.两个诱思问题1．Why do advertisers want to imply that the product is widely used?2．How many kinds of techniques of manipulating emotion do the advertisers use?【答案】 1.Advertisers hope to convince potential buyers to “get on the bandwagon”． 2.Four.Section ⅠReading (Warming Up, Prereading，Reading & Comprehending)Ⅰ.根据词性及英文释义写出单词的正确形式1．adj.not formal；for informal occasions2．vt.to tell sb.；to give sb.knowledge (of sth.)3．n．group of people joined together for a common purpose4．n．objective；result aimed at5．n．distinctive characteristic；aspect vi& vt.to have an important or prominent part in sth.6．n．inner sense that knows the difference between right and wrong 7．adj.deserving respect or recognition8．n．spending of money，etc.；cost9．adj.concerned with or used in seeing10．vt.to produce；to cause to exist or occur11．n．answer；reaction12．vt.to make fresh again；to give new strength to (sb./sth.)【答案】 1.casual rm 3.association4.target5.feature6.conscience7.worthy8.expense 9.visual 10.generate 11.response12.refreshⅡ.短语填空He people who don't try.2．You can me to keep your secret.3．You a size 10，don't you?4．It's good to different cultures.5．，experts want short cuts to everything.【答案】 1.has no use for 2.rely on 3.fit into 4.be exposed to 5.In other wordsⅠ.阅读P42－43课文内容，从三个选项中选择最佳答案1．What is the text mainly about?A．Why advertisers are willing to spend so much money.B．How consumers avoid being controlled by advertisements.C．Consumers should understand how advertising works.2．If an advertiser wants to make an ad for a car stereo system，his most suitable way is to use ．A．television B．radioC．newspapers3．If advertisers want to make effective advertisements，what should they do?A．They must identify their target group，appeal to them and choose the proper media.B．They must not worry about the expense and follow the rule—the higher，the better.C．They have to place their ads in all kinds of media to be broadcast widely.4．What does the author mean by saying “being constantly exposed to advertisements can help to change our opinions over time”？A．To change our opinions，we should be exposed to ads constantly.B．Our opinions will be changed well by the ads with time going on.C．No matter whether an ad is good or not，it can affect our life wholly.【答案】 1.C 2.B 3.A 4.BⅡ.阅读P42－43课文内容，完成下列表格4.find out5.hopes and dreams6.medium7.appropriate 8.likely to 9.unsuitable10.exposed toⅢ.阅读P42－43课文内容，完成下面课文缩写We can meet many advertisements in our daily life.An advertisement is a message or an announcement that 1. (inform) or influences people.Advertisers must pay for their ads，so the message must reach 2.target audience，or their money would be wasted.So they must do some research to make the product fit 3.the audience's lives.Identifying their target is not enough，they should try their best to appeal to their target.For example，the 4. (environment) protection advertisement appeals to the audience's conscience or their desire to be 5. citizens.At the same time，advertisers must also place their ads in the right medium，such as TV，newspapers，magazines.To do this，they also need to spend money.They have to be a big 6. (corporate) with a big budget 7. (afford) the ads.In addition to worrying about the expense，advertisers must consider 8. media are most appreciate.For example，if the ad relies on visual effects，it is no use 9.(advertise) products on radio.However，people don't buy the products they are notinterested in or have 10. use for.【答案】 rms 2.the 3.into 4.environmental5.worthy6.corporation7.to afford8.which9.advertising 10.no。

高中英语Unit 5 Inside advertising-reading人教版必修9 教案

Unit 5 Inside advertising-readingPart One: Teaching DesignPeriod 1: A sample lesson plan for reading(HOW ADVERTISING WORKS)AimsTo help students develop their reading abilityTo help students learn about advertisingProceduresWarming up by defining advertisingGood morning, class! Do you know what is advertising? Do know want to know some inside information about advertising?ADVERTISING is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.Now turn to page 42. We shall take HOW ADVERTISE WORKS today.■Warming up by learn to use “advertise”Advertise: (v. t.) To give notice to; to inform or apprise; to notify; to make known; hence, to warn; -- often followed by of before the subject of information; as, to advertise a man of his loss. Advertise: (v. t.) To give public notice of; to announce publicly, esp. by a printed notice; as, to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting.■Warming up by looking and sayingWhat are these pictures for?Yes, they are for advertising goods. Could you say something about them? Could you make questions and answers about these pictures?But first let’s go to page 84 for some necessary information.I. Pre-readingHere are some questions and answers for the pictures I showed you just now. Read them and match them with the correct pictures. You may draw your own pictures to match them.Question1: What can be more terrible than watching these ads?Answer1: You could get someone watch the ads for you.Question2: Why are the ads on this page so small?Answer2: I don't want people to die, I just want them to suffer.Question3: What can I do if I want to order some of these products?Answer3: You can seek for medical care, but it's probably too late already.Question7: What is the purpose of these silly colours you use?Answer7: Turn your monitor off and read the black text on the screen, then you'll know ...Question8: Is it true that you grow banana-threes in Finland?Answer8: Nope, the climate is too hot for them to survive.II. Reading for formsRead the text HOW ADVERTISING WORKS to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.HOW ADVERTISING WORKSDo you know how many advertisements /you are exposed to/ in your daily life? Every day，we pass by advertisements/ on buses /and billboards，on trains/ and in train stations，in shop windows, outside restaurants /and on public notice boards．At home，we see advertisements/ in magazines/ and newspapers /and in the middle /of our favourite television programmes．We hear advertisements /on the radio/ and come across them /on the Internet．Even some of the casual garments/ we wear/ have brand names/ attached to them /which turn us into walking advertisements. With so many messages /from advertisers/ filling our daily lives，it is important to understand /how advertisements work．Then /we can avoid being controlled by them．What is an advertisement?An advertisement is a message/ or announcement/ that informs /or influences people．It can use words，pictures，music/ or film/ to communicate its message．Adverts are not only made /and paid for by business，but also by individuals，organisations /and associations/ that wish to inform /or educate the public. How do advertisers make effective advertisements?Identify your targetAdvertisers must pay the media/ for displaying their ads. Their money would be wasted /if the message didn’t reach its target audience，in other words the people /the advertisement intends to persuade. For example，adolescent boys are more likely to buy computer games/ than any other group，so it makes sense/ to make computer game ads/ that appeal to this group．Having identified the target group，researchers find out as much as possible/ about those/ in the target group，such as their likes /and dislikes, and how the product would fit into their lives．This information then/ forms the basis /for decisions /about what type of advertising techniques to use/ with this group．Appeal to your targetIn order to persuade people to do something, advertisements often appeal to our hopes/ and dreams/ or our emotions．For example，the one /on the right，which advertises sports shoes，shows young people/ doing exciting things．The colours/ and the flames /also suggest excitement．The message/ it is sending is：“Buy our shoes /and you'll live an exciting life /in the‘fast lane’．”The ad above，with the star in it, is for a new radio station．It appeals to people’s desire /to“fit in”/and be part of the group．The message is：“Everyone else is listening /and if you want to be part of the group，you’d better listen too.”Some advertisements appeal to people’s desire/ to save money．Others are more likely to be noticed/ if they are funny．Ads/ that feature rich /and famous people /will grab the attention of those/ who admire people /like that．Some adverts，like the environmental protection advertisement /below, appeal to our conscience/ or our desire /to be worthy citizens．Use a suitable mediumAs well as reaching the right audience /with the right technique, advertisers must also place their ads/ in the right medium．Obviously, cost will play a big part/ in this decision．Television adverts are expensive to make/ and to show．You have to be a big corporation/ with a big budget/ to afford television ads．Advertisements/ in newspapers，on the other hand，are much cheaper．As well as worrying about the expense，advertisers must also consider which media /are most appropriate for their product /and/ which their target audience is most likely to see /or hear．Because most cars have radios，ads broadcast via radio can reach a lot of drivers/ very easily．For this reason，it would be appropriate/ to use radio/ to advertise goods/ and services /relating to cars．However，it would be no use advertising products /on radio/ if the ad relies on visual effects．Television adverts are great for generating emotional responses/ to a product, but magazines/ and newspapers can give more detail．How effective are advertisements?However good an advertisement is, people are unlikely to be persuaded /if the product is unsuitable for them．For example，no matter how good /an ad for a car stereo system is，people /who don’t own cars are unlikely to run out /and buy one．Look at the advertisements/ in this unit．How many of the goods /or services suit your interests/ or lifestyle? Would really good advertising persuade you /to buy products/ and services/ you are not interested in /or have no use for?On the other hand，being constantly exposed /to advertisements can help to change our opinions/ over time．This is why governments/ all over the world/ pay a lot of money/ for ads /on such things/ as road safety．They believe /these adverts will affect the way /people think about their driving habits /and will subsequently reduce the number of road accidents．III. Copying expressions and making sentencesYou are asked to copy all the useful expressions into your notebook after class as homework. You may make your own sentences with each of these expressions.across, on the Internet, attach to, fill one’s daily lives，avoid doing, inform sb., influence sb., pay for，make effective advertisement, Identify one’s target, pay…for, in other words, intend to, computer games, make sense to, make computer game, appeal to, identify the target group，find out, as much as possible, such as, fit into one’s lives, form the basis for decisions, in order to, persuade sb to do something, on the right，live an exciting life, one’s desire to fit in, be part of the group, you’d better do, grab the attention of, admire sb, use a suitable medium, as well as, reach the right audience with the right technique, in the right medium, play a big part in, a big corporation with a big budget, to afford television ads, on the other hand，worry about, be appropriate for, be appropriate to do, relate to，be no use doing, rely on, visual effects, generate emotional responses to, be (un)likely to, be (un)suitable for, no matter how…, run out, look at the advertisements in this unit, suit one’s interes ts or lifestyle, be not interested in, have no use for, change one’s opinions over time, all over the world, pay money for, think about, one’s driving habits, reduce the number of road accidentsIV. Transforming informationRead the text again to find necessary information to complete the table below.HOW ADVERTISING WORKSWith so many messages from advertisers filling our daily lives，it is important to understand how advertisements work．What is an advertisement?An advertisement is a message or announcement that informs or influences people．How do advertisers makeeffective advertisements?Identify your targetAppeal to your targetUse a suitable mediumHow effective are advertisements?However good an advertisement is,people are unlikely to bepersuaded if the product isunsuitable for them．On the other hand，beingconstantly exposed toadvertisements can help to changeour opinions over time．V. Closing down by discovering what is funnyLook and find what is funny about these advertisements.Additional MaterialsComplete the summary of the text with one word in each blank.An advertisement is a message ___1__ announcement __2___ informs or influences people．__3___must paythe media for displaying their ads. In order to __4___ people to do something, __5___often appeal toour hopes and dreams __6___ our emotions．As __7___ as reaching the right audience with the right technique,__8___ must also place their __9___ in the right medium．However good an ___10__ is, people are unlikelyto be __11___if the product is unsuitable for them．On the ___12__ hand，being constantly __13___ toadvertisements can help to change our opinions __14___ time．(Key: 1. or 2. that 3. Advertisers 4. persuade 5. advertisements 6. or 7. well 8.advertisers 9. ads 10.advertisement 11. persuaded 12. other 13. exposed 14. over )Notes to the special sentencesWith so many messages from advertisers filling our daily lives，it is important to understand howadvertisements work．广告人用如此多的信息冲击我们的耳朵，了解一下广告运作确实重要。