Kmart and Target ES Audit Document Checklist V1.0(3)
Target质量体系验厂清单中英文
Target质量体系验厂清单中英文Target质量体系验厂清单Document (s)文件 SL SH HGISO CertificationISO 证书 x x xFormal documented system to control document revision, distribution and maintenance 控制文件的修订、分发及维护的正式文件系统， x x xDocumented system to define storage, protection and retention of quality records规定质检记录的存放、保护及归档的文件 x x xDocumented Production procedures/instructions for all processes各步骤的生产流程及操作指南 x x xDocumented Inspection procedures/instructions for all stages of production各生产步骤的检验流程及操作指南 x x xDocumented pre-production meeting process产前会议的文件 x x xPre-production meeting records产前会议记录 x x xDocumented Pilot/Test Run process试产流程 x x xDocumented Pilot/Test Run results试产结果 x x xDocumented factory delivery performance records工厂出货的绩效记录 x x xDocumented preventative maintenance process for allfactory equipment工厂所有设备的预防维护流程 x x xTraining培训Documented training program for QC Inspectors on QC ProcessesQC验货流程的培训计划 x x xDocumented training program for Maintenance Workers维修工人的培训计划 x x xDocumented training program for Production Workers生产工人的培训计划 x x xFactory Organizational Chart工厂组织架构图 x x xFactory QC Shift schedule工厂QC员轮班表 x x xDaily/Weekly quality goals and results每日或每周的质量目标及结果 x x xFactory Defect Classification List产品瑕疵分类清单 x x xQuality Control Meeting schedule质量控制会议安排 x x xQuality Control Meeting results质量控制会议记录 x x xMaintenance Workers personnel files维修工人个人档案 x x xQC Inspectors personnel filesQC员个人档案 x x xProduction workers personnel files生产工人个人档案 x x xMaterial/Supplier Management材料与供应商管理Documented inventory process for monitoring/documenting incoming/outgoing material 监控或记录进出材料的库存清单 x x xDocumented process for reviewing all incoming raw material, components, sub-assemblies conform to Specifications, Quality Standards and US safety requirements检查所有进厂原材料、零部件及半成品是否符合说明书、质量标准及美国的安全要求的程序 x x xDocumented process for reviewing all incoming raw material, components, sub-assemblies conform to Specifications, Quality Standards and US regulatory requirements检查所有进厂原材料、零部件及半成品是否符合说明书、质量标准及美国的法规要求的程序 x x xDocumented process for reviewing all incoming packaging material under lightbox (UL3500 lightsource)在灯箱下（UL3500 光源）对所有进厂包装材料的检查程序 x x x Records of non-conforming packaging status and disposition不合格包装的状态及处理记录 x x xSupplier performance and reliability documentation供应商绩效和可靠性记录 x x xNon-conforming/rejected raw material, in process product, finished product disposition records不合格或拒绝的原材料、半成品及成品的处理记录 x x xDocumented process for fabric inspection面料的检验流程 x xIncoming fabric inspection results进厂面料的检验结果 x xIncoming fabric count, construction, weight records进厂面料的经纬密度、结构、及重量的记录 x xDocumented process for proper storage and handling of hazardous chemicals有害化学品的正确储存及使用流程 x x xDocumented process for proper storage and handling of dyes/inks染料或油墨的正确储存及使用流程 x x xDocumented process for proper packaging/handling of product going to a Sub-contractor 外加工产品的正确包装、处理流程 x x xDocumented process for inventorying, reconciling and inspecting product received from sub-contractor外加工产品回厂的库存、核对及检验流程 x x x。
Target 全球遵约(人权)验厂程序
Target Global Compliance Audit ProcessTarget 全球遵约(人权)验厂程序Compliance audits are conducted to ensure all vendors and their factories meet the requirements of local laws, federal regulations, U.S Customs requirements and Target's policies.全球遵约(人权)验厂程序被执行以确保所有供应商及其工厂符合以下标准: 当地法律的要求, 美国联邦政府规章, 美国海关要求及Target公司政策.***Compliance Audits are:***全球遵约(人权)验厂是:1. Mandatory-All registered vendors and factories are required to participate and are subject to compliance audits.强制性的-所有Target已注册供应商及其工厂必须参与且必须接受全球遵约验厂.2. Unannounced-No notification is given to weither the vendor or factory in advance of the compliance audit. This allows us to see the factory on a typical day.不事先通知的(突击)-无论是供应商还是工厂在全球遵约验厂前都不会得到事先通知. 这样可以使我们在一个具有代表性一天来了解工厂.3. Verification of Global Compliance registration informatin-Information in BPM, including address information and contact information must be accurate and up-to-date. U.S. Customs and Border Protection required Target to know where our products are being produced.对于全球遵约注册信息的查证-对于供应商在Target"生意伙伴管理系统"注册的信息, 包括工厂地址及联系信息必须准确且最新. 美国海关与边防局要求Target了解我们的产品是在哪里生产的.4. Factory has up to three chances to become compliant with local laws and Target Standards of Vendor Engagement. Vendor will be required to pay for the third audit if a third audit is necessary.每个工厂至多有三次机会通过全球遵约验厂(遵从当地法律规定与Target供应商合约准则). 如果必须进行第三次(最后一次机会)验厂, 工厂或供应商需支付第三次验厂费用.Unannouced Factory Audit consists of 7 parts:突击验厂包含以下7项内容:1. Opening Meeting-Auditor will expain the intent of visit and the audit process.开始会议-审验员解释验厂目的及验厂程序2. Factory tour-General Walkthrough of the factory and dorms(if applicable)工厂走览-对于厂区及宿舍等进行一般性走查3. Employee interviews-Confidential, conducted one-to-one of in small groups.雇员面谈-秘密的, 一对一或分小组进行面谈4. Factory management interview-Review hiring process, factory rules, work schedules, and other procedures used by factory management.工厂管理层面谈-评估雇佣程序, 工厂规章制度, 工作计划, 以及工厂管理的其它程序.5. Country of Origina review-Review production records and shipping records.原产国审验-检查生产记录和运输记录.6. Closing meeting-Review any findings found during the audit with factory management. This includes detailing how to correct the issue(s) and negotiate the "correct by" date. The audit recap is signed by both the auditor and factory management and a copy is left with the factory.结束会议-与工厂管理层评论审验期间发现的问题. 包括详细的如何改正发现的问题以及协议改正日期. 然后一份"验厂概要"需要验厂员和工厂管理人员共同签署, 且留一份拷贝于工厂.Types of Audits:验厂类型First Round Audit:首轮验厂1. This is Target initial audit of a factory to determine if the factory is acceptable.这是Target进行的首次验厂,以决定该工厂是否可以接受.2. Target pays for the first and second audits. After the second audit, if a follow-up audit is required the vendor will be charged per additional audit.Target支付第一次和第二次验厂费用. 第二次以后, 如果需要进行跟踪验厂, 工厂或供应商需支付本次额外验厂费用.3. There are a maximum of three audits验厂最多有三次机会.Examples of Findings found during an audit验厂结果举例Most common issues found in a factory during a compliance audit验厂过程中发现的最常见的问题:1. Fire Safety, Exits and Equipment消防安全, 紧急出口及设备2. First Aid equipment not properly supplied未合理提供急救设备3. Missing or incomplete personnel records缺少或不完整的人事记录4. Payroll and time keeping system not being properly used未合理使用工资帐及工时记录系统5. Lack of proper Country of Origin documentation-records must be maintained for 5 years per U.S. Customs and Border Protection缺少合理的原产国记录档案-根据美国海关与边防局, 记录档案需保存5年6. Wages-regular and overtime not being properly paid工资-未合理支付正常工资以及加班工资Audit finds are reviewed with factory management at the end of the audit验厂结束, 验厂结果与工厂管理层评阅Factory agrees to a specified time frame as to when issues will be corrected工厂同意改正发现的问题的具体时间.Note: A factory will be unregistered and assigned Non-compliant status if one or more of the following is found during the audit:注: 如果审验期间发现以下一个或多个问题, 该工厂将被解除注册且认定为"不合约(不合格)"状态. The following are considred Severe Violations and will result in non-compliance factory status at any point in time not just after a 3rd audit. The factory would then not be able to be used for up to 3 years.以下被认为是"严重违犯"并且在任何时间内(不只是第三次验厂之后)会使该工厂被认定为"不合约(不合格)"状态. 且三年内不得用该工厂.1. Child Labor 使用童工2. Forced Labor 强迫劳动力3. Corporal Punishment 体罚4. Illegal Transshipment 非法转运or 或1. Two denied audit两次拒绝验厂2. 3rd audit of the first round of audits第一轮验厂的第三次验厂未通过3. 2nd sustainability audit后续验厂的第二次未通过Global Compliance will assess financial penalties for the following:全球遵约(人权)验厂会对以下行为进行评定财务惩罚:1. Denied Audits-Auditor arrives to the factory and is declinded access to conduct a factory audit.拒绝验厂-验厂员到达工厂但被拒绝进入工厂执行验厂2. Inaccurate Audits-The factory name/address information is not correct or up-to-date in BPM不准确信息-工厂名称/地址等信息不准确或未及时更新3. Unregistered Factory-Failure to register subcontractor/factories that are producing Target owned brand product(including subcontractors)未注册工厂-未注册生产Target自有品牌产品的分包商/工厂.。
Target C-TPAT Pre-Audit Checklist - 中英板
1Business Partner Requirement1.01.00Does the facility participate in any Government sponsored or World Customs Organization (WCO) accredited facility security programs administered by the local customs authority? -参与政府或WCO的反恐计划。
1.01.01If Yes, please describe the name of the program and the date of participation.-计划的名称和参与日期1.02.00Is the facility C-TPAT certified?-有没有C-TPAT认证1.03.00Does the facility have written processes for the selection of business partners including product suppliers and local transportation companies?-供应商和货运商的选择程序1.03.01Does the facility require all 3rd party logistics providers to comply with importer CTPAT requirement or country specific security programs?-有没有第三方物流公司符合CTPAT要求2Container and Trailer Security / Conveyance2.01.00Is the facility always using seals provided by 3PL or ocean carrier for sealing full container or trailer loads?-有没有第三方物流公司或船运公司提供的封条2.02.00Are factory shipping personnel trained to know what type of seal is a high security seal?-船务人员是否明白什么是高保质封条2.03.00Are there written procedures for seals to be controlled and affixed to loaded containers and trailers?-书面的封条控制与加封的程序2.03.01Do written procedures outline how seals are logged and handled regardless of which party provides the seals?-无论有谁提供封条，是否有书面的程序规定封条是如何记录和使用的2.03.02Are there written procedures for securing goods between additional stops en route to a forwarder or consolidator?-是否有书面的程序确保货物运输途中的安全2.04.00Are there written procedures on how to recognize and report to the freight forwarder and/or the appropriate foreign authority compromised seals and/or containers/trailers?-是否有书面的程序向货代或国外相应的机构汇报受损的封条和集装箱。
Kmart 生产验厂评估内容详细中文
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小部件－按扣类（适用于童装尺码 范围在00000-6的产品）（所有列 在KMART钉钮标准上，如金属四合 扣，金属铆钉，鸡眼，金属柄按 扣，弹簧扣，塑料扣所有年龄段产品 拉链
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断换针方针(包括断针，换针等， 车缝针，手缝针，枪针等)（包括 样板房）
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利器的管控（大剪刀，小剪刀，镊 子，锥子等）（包括样板房）
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验针机
9 所有辅料要有来料检验报告 10 所有车间总查要有100%查货报告 11 尾部要有总查报告
2017-5新增3个关键点
零容忍审核要求
在此部分，任何一个不符合要求的问题都将导致整份报告红灯的结果 序号 要求 符合 不符合不适用 评语
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童装睡衣及部分日常装上用的防火 标 无 小部件－非按扣类（适用于童装尺 码范围在00000-6的产品）（如钮 扣，小蝴蝶结，花饰等等，小部件 定义参照AS/NZS,ISO8124.1标准）
1.在整个工厂流程中从辅料仓库到车缝车间 有无清晰的防火标发放记录？ 2.现场有无多余或遗留的防火标。 3.整个工厂流程中是否对澳洲和新西兰产品 进行完全分离？
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1.工厂是否有拉力仪 2.工厂是否根据客户的要求对小部件的附着 牢度进行测试？ 1.工厂是否有拉力仪 2.是否有游标卡尺？ 3.是否有吸线机？ 4.打钉钮区是否隔离? 5.童装是否用自动打钉机？ 6.用指定的机器来打钉？ 7.有没有测试来确保打钉机是否设置正确和 校准吗？ 8.校准记录有保留吗？ 9.工厂内部有没有执行客户的要求测试？ 10.在做货过程中有没有测试，在尾查有测试 吗？ 11.有机械测试记录保留吗？ 钉扣机是否带有底梭？ 1.所有的拉链都有检验？ 2.打开拉链检查，确保滑块到最高限位是可 以的。 1.安全区域有没有不用的针？ 2.有没有针控的负责人？ 3.在工厂任何地方或是在车间有没有看到断 针的痕迹？ 4.有保留断换针记录吗？ 5.所有买进和发出的针都有记录保留吗？ 6.断针的所有部份都找不到了，会采取什么 措施？ 1.所有的利器都固定了吗？ 2.所有的利器都要有收发记录。 1.是否机器放在合适的位置，以保证所有的 产品都可以通过验针机？ 2.有指定人员来校准（9点验针）和做大货的 金属检测？ 3.该设备如何定期校准？ 4.怎样校准？ 5.校准记录有吗？ 6.大货过验针机的记录有吗？
Target验厂 供应商与工厂程序指南
TARGET道德采购项目与工厂程序指南供销商供销商与二零一二年十月目 录介绍 …………………………………………………………………………………………………………………………………………………………………………………… 3 道德采道德采购购准则 ………………………………………………………………………………………………………………………………………………………………3供销商/工厂登工厂登记记 ……………………………………………………………………………………………………………………………………………………………………………………… 3 风险评风险评估估（双互认可，产业认证产业认证））………………………………………………………………………………………………………………………………………… 4 审核项目………………………………………………………………………………………………………………………………………………………………………… 4 审核类型（初始初始，，跟进，更新更新））…………………………………………………………………………………………………………………… 5 预先批准政策先批准政策 ……………………………………………………………………………………………………………………………………………………………… 5 审核费用支付用支付 ……………………………………………………………………………………………………………………………………………………………… 5 “交通交通灯灯”评分系分系统统 ……………………………………………………………………………………………………………………………………………… 6 “四棒出局棒出局””政策政策 ………………………………………………………………………………………………………………………………………………………… 6 改善行改善行动动和纠正 ………………………………………………………………………………………………………………………………………………………… 6 持续改善改善 ………………………………………………………………………………………………………………………………………………………………………… 7 注销供销商和商和//或工厂或工厂 ……………………………………………………………………………………………………………………………………………… 7 供销商和工厂培商和工厂培训训 ……………………………………………………………………………………………………………………………………………………7供销商责任 ................................................................................................................................................................................................................................................................................. 8 通讯录讯录 .................................................................................................................. (9)附录A ：Target Target道德采道德采道德采购购准则 ...................................................................................................................................................10...10...10 B ：相互相互认认可的可的审审核 ..............................................................................................................................................................................12 (12)介绍Target 供销商和工厂道德采购项目旨在确保Target 的供销商和工厂能够按照Target 道德采购准则(“准则”)来运作。
【参考版】凯马特技术审核检查表Kmart
Kmart技术审核检查表 A1 A2 A3 A4 A5 A6 A7 B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13 B14 B15 B16 B17 C1 C2 C3 C4 C5 C6 C7 C8 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 材料有来料检验标准和来料检验记录。 关键 对不合格的材料的处理程序(如适当隔离明确标识)。 主要 货物存储在一个清洁、安全、干燥和适当的照明的区域。-原材料仓库 主要 关键原材料测试对法律、质量和安全要求吗?--检测报告 原材料进料检验记录，测试报告都有保留吗 采购控制程序和供应商评估记录，采购合同等是否完整。 有必要时原材料在生产前是否经过前处理？(如机械排序、筛选)--无 现场是否有生产和检验作业指导书和标准件？ 关键 工厂是否有制程检验并保留完整记录？ 关键 生产过程是否有不合格品程序并有标识、隔离区域? 主要 工厂是否有个系统化的不合格品的处理程序及记录和纠正预防措施? 主要 不合格品的质量记录是否得到良好保留。 主要 生产区域清洁、安全、干燥和适当的照明吗?-灯不够亮度 主要 工人适当的训练,能够准确、安全地做他们的工作? 主要 在指定区域吸烟、喝酒和吃饭? 主要 程序控制返修或半成品吗? 客户反馈是监控、审查和跟进正常吗? 工厂从来源可追溯系统的材料到成品,反之亦然? 在正确安装和维护设备和机械处于很好的状态么? 工厂保持卫生和良好的条件(如厂房在良好的秩序,地板/窗/墙壁良好的维修费用)? 工厂已经记录了产品召回程序吗? 工厂有适当的记录质量政策? 从每批成品工厂保持样品? 主要工作指令都可以在生产线? 成品的检验检验标准和安全测试，有第三方检测报告? 关键 检验记录保存好吗? 关键 检查位清洁、安全、干燥和适当的照明和温度吗? 主要 不合格品处理程序(如适当隔离明确标识)? 主要 如果是允许返工的产品，需要重新检验 主要 应保存好记录吗? 主要 成品存储区域是干净的,干燥,适当的照明和温度吗? 关键 有效的监控系统在存储区域在离开工厂之前货物吗? NA 产品是按照测试规范,法律和安全需求(如适用)? 主要 测试设备保持良好状态,并定期校准? 主要 测试设施和设备是合适和足够的被测试产品的? 主要 测试区域是干净的,安全的和适当的照明和温度和干燥吗? 主要 测试记录保存好吗? 主要 人测试已经进行适当的培训,并有能力执行测试准确、安全地? 主要 锋利的工具都是拴在电台工作,安装在缝纫机针? 必须的 生产区域不能有毁损刀片或者玻璃制品 必须的 断针记录保持正常吗? 必须的 所有产品通过隧道式金属探测器在包装之前(如果适用)? 必须的
营销专业术语中英文对照（2）
Ggames 比赛gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量General Electric (GE) 通用电气General Foods Corporation 通用食品general merchandise discount chains 大众商品折扣连锁店General Motors 通用汽车geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍Gillette 吉列剔须刀global adjustments 全球调整global elite consumer segment 全球精英消费品市场global expansion 全球扩张global marketing control 全球营销控制global markets 全球市场global niche strategy 全球机会战略global standardization strategy 全球标准化战略global teenage segment 全球青少年市场globalization 全球化global-market expansion 全球市场扩张goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商Goodyear 固特异轮胎government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场gross domestic product (GDP) 国内生产总值gross margin 毛利gross national product (GNP) 国民生产总值gross profit 毛利gross rating points (GRPs) 总级别指数group/category product manager 类别产品经理growing markets 成长市场growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略growth-market strategies for market leaders 市场领导者的市场增长战略growth-market strategy 成长性市场战略growth-market targeting strategy 成长性市场定位战略guarantee/warranty 保证/担保guarantees 保证Gucci 古琦（世界著名时装品牌）HHaagen-Dazs 哈根达斯hard technology 硬技术Harvard Business Review 《哈佛商业评论》harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) （美国）卫生保健组织heavy buyer 大客户Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Henkel 汉高Hertz 赫兹（美国汽车租赁巨头）Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略high-contact service system 高接触服务系统high-involvement product 高参与产品high-involvement purchase 高参与购买hight market share 高市场份额战略Hilton 希尔顿Holiday Inns 假日旅馆homogeneous market 同质市场Honda 本田household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技术IIBM 国际商用机器idea generation 创意的产生/生成ideas for new products 新产品创意/构想idea-screening process 创意筛选过程identification of segments 识别细分市场Illinois Tool Works 伊利诺斯工具厂image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源implementation and control of marketing programs 营销计划的执行和控制implementation 实施improvements in or revisions of existing products 现有产品的改良或修正impulse buying 冲动购买impulse goods 冲动购买品incentives 激励income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接成本盈利性分析individual brand 个别品牌individual value 个人价值industrial goods & services 工业产品和服务industrial goods channels 工业品分销渠道industry attractiveness 行业吸引力industry attractiveness-business position matrix 行业吸引力-业务地位矩阵industry dynamics 产业动态industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influencers 影响者infocommunications industry 信息通信行业infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术information 信息informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈in-house use tests 内部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传播计划integration of perception 感知整合integration 整合Intel 因特尔intensity of market position 市场地位的集中程度intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的相互作用interactive media 交互式媒体interest rates 利率internal data sources 内部数据来源internal marketing 内部营销internal organizational structure 内部组织结构international advertising 国际广告international channels 国际分销渠道international division 国际分部international marketing 国际营销international organizational design 国际组织设计internationalization of services 服务的国际化introductory stage of product life cycle 产品生命周期的推出阶段inventory level 库存水平investor relations advertising 投资关系广告issue advertising 观点广告JJaquar 美洲豹Jell-O 吉露jobbers 批发商Johnson & Johnson 强生joint ventures 合资jury of executive opinion 行政管理人员群体意见法just noticeable difference (JND) 恰巧注意到的差异just-in-time (JIT) management system 准时制管理体系just-in-time purchasing arrangements 及时采购安排KKao 花王Keiritsu 凯莱通Kellogg 凯洛格公司Kentucky Fried Chicken (KFC) 肯德基key account management 主要客户管理key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户Kmart 凯玛特Kodak 柯达Komatsu 小松公司Kraft 卡芙Llaboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构legal services 法律服务legislation 立法legitimate power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度Levi Strauss 李维·史特劳斯Levi's 列维斯（全球最大的牛仔服制造商）lexicographic model 词典编纂模型lifestyle 生活方式limited-service wholesalers 有限服务的批发商line extension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价Lloyd's of London 伦敦劳埃德保险公司localizaiton strategy 本地化战略location pricing 场所定价location 位置lodging 房屋出租logistical alliances 后勤联盟long-term memory 长期记忆lost customer 失去的顾客Louis Vuitton 路易·威登（法国著名时尚品牌）low-contact service system 低接触服务系统low-cost defender 低成本防御型low-cost position 低成本地位low-involvement hierarchy 低参与程度层级结构Lucent Technologies 朗讯科技Mmacro risks 宏观风险macroenvironment 宏观环境macrosegmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额maintenance strategy 保持战略management overhead 管理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵market circumstances 市场环境market demorgraphics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hirarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销行动计划marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构Matsushita 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司（前世界通信公司）MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Servicesmemory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentatioin 微观细分Miller Tyding ACT, USA 米勒·泰丁法案minging 矿业Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购monosegment positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售multinational coporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor index 多因素指数法multisegment positioning 多重细分市场定位mutual trust 相互信任NNabisco Biscuit 纳贝斯克饼干公司national account management 全国性客户管理national market 国内市场National Semiconductor 美国国家半导体公司natural products 天然产品NEC 日本电子Nescafé雀巢咖啡Nestlé雀巢net sales 净销售额network computer (NC) 网络计算机new business selling 新业务销售new buy 购入新产品new entrants 新进入者new markets 新市场new materials 新材料New Prod screening model 新普罗德筛选模型new product lines 新产品线new products 新产品new-product development 新产品开发new-product ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购new-to-the-world products 世界性新产品niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略Nike 耐克Nissan 尼桑no-brand brand name 无品牌的品牌名称no-frills product 无虚饰产品noise in communication system 传播系统中的噪音non-financial rewards 非物质性奖励措施non-probability sampling 非概率抽样non-profit organization 非盈利组织non-store retailing 无店铺零售业number of stockouts 迟滞数目Oobject-and-task method of promotion budgeting 目标-任务促销预算法objectives and strategy area audit 目标与战略领域的审计objectives 具体目标observation 观察法occupancy costs 房屋占用成本occupation/position 职业/职位odd pricing 奇/余数定价法OEM (original equipment manufacturer) 原始设备制造商oeverall quality 总体质量off-invoice discounts 发票之外的折扣offsets 抵消交易Omega 欧米加on-air testing 广播测试OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织）opening relationships 建立关系operating supplies 生产供应品operational excellence 运作管理水平opinion leaders 意见领导者opportunity cost 机会成本opportunity identification 机会识别opportunity/threat matrix 机会/威胁矩阵order cycle time 订货周期order processing 订单处理organisational level 组织层次organizaitonal requirement planning 组织需求计划organization area audit 组织领域的审计organization buying center 组织采购中心organizational customer 组织顾客organizational direct selling 组织直销organizational markets 组织市场organizational purchasing 组织采购organzational structure 组织结构outdoor enthusiasts 户外运动爱好者out-of-home media 户外广告媒体overall cost leadership 全面成本领先overheads 日常开支overseas direct investment 海外直接投资ownership of new product 新产品所有权PPacific Electric 太平洋电气packaging 包装panel of experts 专家小组parentage 渊源parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetration pricing 渗透定价Pepsi-Cola 百事可乐perceived customer value 顾客感知价值perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解perceptual (product) pisitioning 感知（产品）定位perceptual map 感知图perceptual organization 感知组织perceptual vigilance 感性的警惕performance dimension 业绩标准performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标performance standards 绩效标准performance 功能perishability 非持久性personal selling 人员推销personal sources 个人的信息来源personnel development 人力资源开发persuasive 说服性的pharmaceuticals industry 医药行业physical (product) positioning 物理（产品）定位physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞pioneers 先入者Pizza Hut 必胜客place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息point-of-purhcase (POP) promotion 采购点促销point-of-sales (POS) data 销售点数据pontificator 保守派popularity 通用性population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度positioning 定位possession utility 拥有效用post-purchase dissonance 购买后的不协调post-purchase evaluation 购买后评估post-purchase/after-sale service 售后服务potential advantages 潜在优势potential customer 潜在顾客potential market 潜在市场potential target market 潜在目标市场power in distribution 分销权力power of buyers 购买者能力power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇premiums 额外奖励present competitors 现有的竞争者presenting sales message 提供销售信息pre-test market research 测试前市场研究price discrimination 价格歧视price elasticity of demand 需求的价格弹性price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销price quotation 报价price sensitivity 价格敏感度price structure 价格结构price 价格price/earnings ration 价格/收益比price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整pricing policies 价格策略pricing 定价primary demand 基本需求primary sources 第一类/主要数据print media 印刷媒体private/for-profit organization 私营/盈利性组织PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identificatioin 确定问题process management 过程管理Procter & Gamble (P&G) 宝洁公司product line 产品线product availability 产品的可获得性product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product development 产品开发product dimension or attributes 产品维度/属性product evolution 产品演变product features 产品特征product intent share 产品倾向份额product leadership 产品领导能力product life cycle (PLC) 产品生命周期product life cycle curve 产品生命周期曲线product line 产品线product manager audit 产品经理审计product offering 供应品product organizaiton of salesforce 按产品组织销售队伍product policies 产品策略product positioning 产品定位product quality 产品质量product scope 产品范围product space 产品位置product specifications 产品规格product systems 产品体系product type 产品类型product usage 产品用途product 产品product(ion)-oriented organization 产品/生产导向型组织production 生产product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织结构product-market entry control 产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征product-use testing 产品使用测试pro-environment 环保profit impact of market strategy (PIMS) 市场战略的利润影响profitability analysis 盈利性分析profitability 盈利性/盈利能力profitable survivor strategy 有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projected profit-and-loss statement 预计损益表projective tests 投影测试promotion decisions 促销决策promotion mix 促销组合promotion policies 促销策略promotion 促销promotional allowance 促销折让promotional effort 促销努力promotional pricing 促销定价promptness 及时性propector strategy 探索型战略prospecting for customers 寻找顾客psychographics 心理统计特征psychological cost 心理成本psychological pricing 心理定价法public organization 公共组织public relations 公共关系public utilities 公共设施publicity 公共宣传pull strategy for control of distribution channels 分销渠道控制的拉式战略pupil dilation 瞳孔扩张purchase predisposition 购买倾向purchasing agent 采购代理purchasing contract 采购合同purchasing manager/agent 采购经理／代理purchasing power perity (PPP) 购买力平价指数push money/spiffs 佣金push stragtegy for control of distribution channels 分销渠道控制的推式战略Qqualifying prospects 审查潜在顾客资格quality dimensions 质量维度quality 质量quantity discount 数量折扣question marks 问题类questioning 询问法quotas 定额RR & D expenditure 研究开发战略race and ethnic origin 种族和民族rack jobbers 供应超级市场的批发商radio 无线电广播rank ordering 排序rate of adoption 采购率rate-of-return/target return pricing 回报率/目标回报定价法rational appeals 理性诉求rationale 基本原理raw materials 原材料reactive and proactive responses 反应及前摄策略reactive new-product development strategyreactor strategy 反应型战略real estate 房地产rebates 回扣recall tests 记忆测试receiver 接收者reciprocity 利益互惠recognition of problem/need 发现问题/需求recognition tests 认知测试recreation 娱乐业recruitment and selection 招聘与选拔recycling of packaging 包装回收（利用）Reebok 锐步reference group 参照群体referent power 参照权refocus 巩固refunds 退款refusal to deal 拒绝经营regression analysis 回归分析法regulation 管制related/concentric diversification 相关/同心多元化relational VMSs 相关式垂直营销系统relative attractiveness of declining markets 衰退市场的相对吸引力relative market potential 相对市场潜力relative market share 相对市场份额reliability 可靠性repeat purchase behavior 重复购买行为repetition 重复repositionings 重新定位产品requirements planning 需求计划reseller 中间商resident buyers 常驻采购员resource allocation/deployment 资源配置response strategies 反应策略response to communication 传播响应responsive strategy 反应型新产品开发战略responsiveness 响应性retail coverage strategy 零售范围战略Retail Index 零售指数retail outlets 零售店retail sales 零售额retailer co-operatives 零售商合作社retailer 零售商retailing trends 零售趋势Return on Equity (ROE) 权益回报率Return on Investment (ROI) 投资回报率Return on Net Assets (RONA) 净资产回报率reverse engineering 反向工程reward systems 奖励系统rivalry determinants 竞争决定因素rivalry 竞争对手Robert Miles 罗伯特·迈尔斯Rockwell 洛克威尔Rolex 劳力士Rolls-Royce 劳斯莱斯roster 名册Rover 罗佛公司Ssalary 薪金sales agents 销售代理商sales analysis by customer 顾客销售分析sales analysis by order size 订货规模的销售分析sales analysis by product 产品销售分析sales analysis by territory 区域销售分析sales analysis 销售分析sales forcasting 销售预测sales force estimates 销售人员估计sales force size 销售队伍规模sales force 销售队伍sales forecasting 销售预测sales management 销售管理sales organization 销售组织sales performance 销售表现/业绩sales personnel incentives 销售人员激励sales personnel 销售人员sales planning 销售计划sales potential 销售潜力sales promotion 销售促进/促销sales territory 销售地区sales trends 销售趋势sales 销售额sales/price reduction 销售/价格下降sample design 样本设计sample size 样本大小sampling 抽样sampling 提供样品scale efficiency 规模效率scaled measures 比例测度scoring models 评判模型screening of ideas 创意筛选sealed bidding 招标Sears 西尔斯secondary sources 第二类/次要数据second-but-better new-product development strategy 后者居上型新产品开发战略security 证券业segmentation and targeting 细分与目标选择segmentation criteria 细分标准segmentation descriptors 市场细分变量segmentation 市场细分Seiko 日本精工株式会社（全球著名的打印机生产商）selective demand 选择性需求selective distribution 选择分销selective exposure 选择性接触selective perception 选择性感知/理解selective retention 选择性保留self-employed person 独立经营的个人self-managing teams 自我管理团队self-oriented 自我导向型selling groups 销售团队selling proposition 销售计划/提议selling 推销/销售service guarantees 服务保证service industry 服务产业service organization 服务组织service quality 服务质量service 服务serviceability 服务能力serviceability 适用性services channels 服务渠道servicing products 服务产品servicing the account 客户服务setting quotas 确定定额shake-out stage 动荡阶段shared programs/facilities 分享计划/设备share-growth strategies for followers 追随者的市场份额增长战略shareholder value 股东价值share-maintenance 份额保持Sherman Act, USA 美国谢尔曼法案shopping goods 消费品short-term memory 短期记忆signal vehicle/carrier 信号载体simulated test marketing 模拟市场测试single-factor index 单因素指数法single-line mass-merchandiser stores 单一类型产品专营连锁店SKF 瑞典轴承公司skimming and early withdrawal 撇脂与尽早撤离战略skimming pricing 撇脂定价法sleepwalker/contented underachievers 梦游者/很容易满足的人slotting allowance 安置津贴social acceptability 社会可接受性social class 社会阶层social objectives 社会目标sociocultural environment 社会文化环境soft goods 非耐用品soft technology 软技术sole ownership entry strategy 独享所有权的进入战略Sony 索尼source credibility 信息来源的可信度source 广告信息来源sources of data 数据来源sources of new-product ideas 新产品创意来源speciality goods 特殊品speciality retailers 专营零售商speciality stores 专营商店specialization 专门化spokesperson 代言人Sprint 斯普林特Standard Industrial Classification (SIC) 标准工业分类代码standardization strategy 标准化战略standby positioning 备用定位staple goods 日常用品Starbucks 星巴克stars 明星类statement of job qualifications 工作要求说明stock levels 库存水平stockless purchase arrangement 无存货采购计划store brands 零售商品牌straight commission compensation plan 纯佣金制薪酬方案straight rebuy 直接再购straight salary compensation plan 纯薪金制薪酬方案strategic alliances 战略联盟strategic business unit (SBU) 战略经营/业务单位strategic control 战略控制strategic fit 战略协调性strategic group 战略组strategic inertia 战略惯性strategic intent/objective 战略目标strategic marketing program 战略营销计划strategic pricing objectives 战略定价目标strategic withdrawal 战略撤退strategy constraints 战略影响因素strategy formulation and implementation 战略制定和实施strategy implementation 战略实施strategy reassessment 战略重估subculture 亚文化subfactor 次级因素substitute goods 替代品substitution threat 替代产品的威胁success rates 成功率Sumitomo住友商事Sun Microsystems 太阳微系统supermarkets 超级市场supplementary media 辅助性广告媒体suppliers' bargaining power 供应商的讨价还价能力surrogate products 替代产品survey 调查survival pricing 生存定价法sustainable competitive advantage 可持续的竞争优势sweepstakes 彩票抽奖switching cost 转换成本symbols 符号synergy 协同作用Ttabulation 制表Taco Bell 塔可钟tangibility 有形性Tantem Computerstarget audience 目标受众target level of product quality 产品质量标准target or hurdle level 目标或难度水平target return price 目标回报价格targeting strategy 目标市场选择战略targeting 目标市场选择taste 口味/喜好team selling 团队销售technical selling 技术销售telecommunications industry 电讯产业telemarketing 电话销售television audience measurement 电视观众测量television home shopping 电视家庭购物territorial restrictions 地区限制territories 区域territory design and deployment 区域设计及部署territory inventory 地区存货test marketing 市场测试testing new product 测试新产品the American Association for Public Opinion Research 美国公共意见研究协会the Council of American Survey Research Organization 美国调查研究组织委员会the Fishbein Model 菲什宾模型the Marketing Research Association 营销研究协会theatre tests 现场测试threat of new entrants 新进入者的威胁three order-hierarchy models 三阶段层级结构模型Tide 汰渍Tiffany 达芙妮Time 《时代周刊》time frame 时间框架/要求time pricing 时间定价time utility 时间效用Timex 天美时title 所有权Toshiba 东芝total cost 总成本total quality managemnt (TQM) 全面质量管理tough customer 苛刻的顾客Toyota Motor Corporation 丰田Toys 'R' Us 美国著名玩具零售商tracking and monitoring 跟踪与监控trade mark 商标trade promotion 贸易促销trade selling 贸易销售trade/functional discounts 贸易/职能折扣trade-in allowance 以旧换新折让trading companies 贸易公司traditional stores 传统商店training 培训transactiional efficiency 交易效率transaction cost analysis (TCA) 交易成本分析transportation 运输trends 趋势turnkey construction contract 监督建筑契约turnover 人员流动two-sided presentations 双向信息陈述tying contracts 附带条件的合同Tylenol 泰诺types of adverstising 广告种类types of brand 品牌种类types of costs 成本种类Uultimate customers/end users 最终顾客/用户underlying dimension 基本组成要素uniform delivered pricing 统一运费定价法Unilever 联合利华Union Pacific Railroad 联合太平洋铁路unit cost 单位成本unit sales 单位产品销售额unitary price elasticity 单位需求价格弹性Universal Product Code (UPC) 统一商品编码universe （样本）总体unrelated/conglomerate diversification 复合多元化unsought goods 非渴求产品UPS 联合包裹服务US Patent Office of the Department of Commerce 美国商务部专利局USA Today 《今日美国》usage 用途use tests 使用测试users 使用者utility/price relationship 效用/价格关系VVALS2 价值与生活方式体系2value 价值value-based planning 价值基础计划variability 变化性variable costs 可变成本variable incentive 可变激励措施variance decomposition analysis 偏差分解分析VCR (video cassette recorder) 录像机vending sales 自动售货业vending-machine operators 自动售货机经营商vendor analysis 供应商分析vertical integration 垂直/纵向一体化vertical marketing systems (VMS) 垂直营销系统vision 愿景Volvo 沃尔沃WWall Street Journal 《华尔街日报》Wal-Mart 沃尔玛Walt Disney 迪斯尼want 欲求warranty 质量保证weight 加权Wella 维拉Wendy's 温迪Whirlpool 惠而浦wholesale clubs 批发俱乐部wholesaler-sponsored voluntary chains 批发商发起的自愿连锁wholesaling trends 批发趋势win-back program 赢回（顾客）方案working capital investment 周转资金投入workload approach 计算工作量方法World Wide Web (WWW) 万维网XXerox 施乐YYamaha 雅马哈young urban trend setters 年轻的城市潮流领导者Zzero defect 零缺陷zone pricing 分区定价法。
ZARA验厂-社会责任审核所需之文件
ZARA佥厂社会责任审核所需之文件Audit procedures includes: Opening Meeting, Facility Tour, Documents revie w, Employee Interview and Closing MeETI ng.请准备以下文件的正本予以审核，并恳请允许复印样本，谢谢！Please prepare the original documentation listed below for verification and samp le photocopying, thanks!1. 工卡或考勤记录（过去十二个月），包括在职与离职人员。
如果是使用电子考勤，审核员可能需要从计算机直接审阅考勤记录，审阅是会在企业职员协助下进行。
Timecards or Attendance Records （Last 12 Months）, including active employees and resignation employees. If electronics time card is used, the audito rmay need to review the time record directly from the computer, with the assistance from the facility staff.2. 工资表（过去十二个月），包括在职与离职人员。
如果工资是通过银行转账发放，请同时提供银行转账记录。
Payroll Records （Last 12 months））, including active employees and resi gnation employees. If wage paid by Bank Transfer, Bank Transfer recor d is required accordingly.3. 员工花名册及员工个人档案（含身份证复印件）Employee Roster and Employee Personnel Records （including I.D. cardcopy）4. 劳动合同Labor Contract5. 请假记录，离职申请/审批记录LeAVE Application Form, Resignation Application Form with Approval6. 社会保险收据，参保人员花名册，当地参保要求文件或合格证明文件等7. 工商营业执照Business Registration8. 建筑工程消防验收意见书或消防备案记录、消防检查报告Construction Project Fire Safety Acceptance Document/Record or Fire SafetyInspection Certificate9. 消防演习记录、紧急疏散计划及工伤记录等Fire Drill Record, Emergency Evacuation Plan, Work Accident Records andWork-related Injury Record10. 特种设备注册登记证（表）及检验报告，如电梯、起重机械、场（厂）内专用机动车辆、锅炉及压力容器（含气瓶，压力表及安全阀）等（如有）Special Appliance Registration Certificate and Inspection Report, such as L ift, Lifting Appliance, Inside Special motor vehicle, Boiler and Compressin gEquipment （including Gas Cylinders, Gauge and Safety Valve） and etc., i fany.11. 特种作业人员操作证，如电工、焊接工等（如有）；特种设备作业人员操作证，如电梯司机、起重机械司机、场（厂）内专用机动车辆司机、锅炉操作工、压力容器操作工等（如有）。
审核指南中英文对照版
International Organization for Standardization International Accreditation ForumDate: 21 September 2004 ISO 9001 Auditing Practices GroupThe ISO 9001 Auditing Practices Group is an informal group of quality management system （QMS) experts, auditors and practitioners drawn from the ISO Technical Committee 176 Quality Management and Quality Assurance (ISO/TC 176） and the International Accreditation Forum (IAF）。
It has developed a number of guidance papers and presentations （see "QMS auditing topics” below） that contain ideas， examples and explanations about the auditing of QMSs. These reflect the process—based approach that is essential for auditing the requirements of ISO 9001:2000 Quality management systems — Requirements.The guidance is primarily aimed at QMS auditors, consultants and quality practitioners, but is not definitive. The papers and presentations reflect a number of different views in QMS auditing. As such， their content may not always be consistent. It is not intended that the guidance will be used as specified requirements， an industry benchmark， or as criteria that all QMS auditors， consultants or practitioners have to follow。
销售英语 营销英语常用词汇H-M
发卖英语营销英语常用词汇H-M传闻过吗？躺在床上能和外教一对一练英语白话！适合职场中的你！免费体验史上最牛英语白话学习，承平洋英语H Haagen-Dazs 哈根达斯hard technology 硬技术Harvard Business Review 哈佛商业评论harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) 〔美国〕卫生保健组织heavy buyer 大客户Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Henkel 汉高Hertz 赫兹〔美国汽车租赁巨头〕Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略high-contact service system 高接触效劳系统high-involvement product 高参与产物high-involvement purchase 高参与购置hight market share 高市场份额战略Hilton 希尔顿Holiday Inns 假日旅馆homogeneous market 同质市场Honda 本田household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技术I IBM 国际商用机器idea generation 创意的发生/生成ideas for new products 新产物创意/设想idea-screening process 创意筛选过程identification of segments 识别细分市场Illinois Tool Works 伊利诺斯东西厂image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源implementation and control of marketing programs 营销方案的执行和控制implementation 实施improvements in or revisions of existing products 现有产物的改进或修正impulse buying 冲动购置impulse goods 冲动购置品incentives 鼓励income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接成本盈利性阐发individual brand 个别品牌individual value 个人价值industrial goods & services 工业产物和效劳industrial goods channels 工业品分销渠道industry attractiveness 行业吸引力industry attractiveness-business position matrix 行业吸引力-业务地位矩阵industry dynamics 财产动态industry evaluation 财产评估industry evolution 财产演变inelastic 缺乏价格弹性influencers 影响者infocommunications industry 信息通信行业infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术information 信息informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈in-house use tests 内部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传布方案integration of perception 感知整合integration 整合Intel 因特尔intensity of market position 市场地位的集中程度intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的彼此作用interactive media 交互式媒体interest rates 利率internal data sources 内部数据来源internal marketing 内部营销internal organizational structure 内部组织布局international advertising 国际广告international channels 国际分销渠道international division 国际分部international marketing 国际营销international organizational design 国际组织设计internationalization of services 效劳的国际化introductory stage of product life cycle 产物生命周期的推出阶段inventory level 库存程度investor relations advertising 投资关系广告issue advertisJ Jaquar 美洲豹Jell-O 吉露jobbers 批发商Johnson & Johnson 强生joint ventures 合资jury of executive opinion 行政办理人员群体定见法just noticeable difference (JND) 恰巧注意到的差别just-in-time (JIT) management system 准时制办理体系just-in-time purchasing arrangements 及时采购安排K Kao 花王Keiritsu 凯莱通Kellogg 凯洛格公司Kentucky Fried Chicken (KFC) 肯德基key account management 主要客户办理key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户Kmart 凯玛特Kodak 柯达Komatsu 小松公司Kraft 卡芙L laboratory tests 尝试室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级布局legal services 法律效劳legislation 立法legitimate power 法定权level of compensation 酬金程度level of technical sophistication 技术的复杂程度Levi Strauss 李维·史特劳斯Levi's 列维斯〔全球最大的牛仔服制造商〕lexicographic model 辞书编纂模型lifestyle 生活方式limited-service wholesalers 有限效劳的批发商line extension 产物线扩展line filling 产物线填充line stretching 产物线延伸list price 定价Lloyd's of London 伦敦劳埃德保险公司localizaiton strategy 当地化战略location pricing 场合定价location 位置lodging 房屋出租logistical alliances 后勤联盟long-term memory 持久记忆lost customer 掉去的顾客Louis Vuitton 路易·威登〔法国著名时尚品牌〕low-contact service system 低接触效劳系统low-cost defender 低成本防御型low-cost position 低成当地位low-involvement hierarchy 低参与程度层级布局Lucent Technologies 朗讯科技M macro risks 宏不雅风险macroenvironment 宏不雅环境macrosegmentation 宏不雅细分mail-order retailers 邮购零售商maintaining market share 保持市场份额maintenance strategy 保持战略management overhead 办理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 出产商的代办署理商/发卖代表manufacturers' export agents (MEA) 制造商出口代办署理manufacturers' sales offices/branches 出产商的发卖处事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵market circumstances 市场环境market demorgraphics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hirarchy 市场等级market inclusion 市场纳入market leaders 市场带领者market measurement 市场测量market opportunity analysis 市场时机阐发market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位阐发market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销步履方案marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为尺度marketing communication 营销沟通/传布marketing concept 营销不雅念marketing control 营销控制marketing decision support systems (MDSS) 营销决策撑持系统marketing environment audit 营销环境审计marketing flows and functions 营销过程和本能机能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销办理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销出产力领域的审计marketing program components 营销方案内容marketing program 营销方案/方案marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场办理组织布局mark-up price 产物/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织布局Matsushita 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产物生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司〔前世界通信公司〕MDSS (Marketing-Decision Support System) 市场决策撑持系统measurability 可测度性measure or index 测量指标measurement criteria 计量尺度media audiences 媒体受众medical and health services 医疗卫生效劳Medico Containment Servicesmemory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔跑Mercer Management Consulting 美国美智办理参谋公司merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息布局Michael Porter 迈克尔-波特micro risks 微不雅风险microsegmentatioin 微不雅细分Miller Tyding ACT, USA 米勒·泰丁法案minging 矿业Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式发卖Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购monosegment positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级发卖multinational coporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor index 多因素指数法multisegment positioning 多重细分市场定位mutual trust 彼此信任。
target验厂审核主要内容
target验厂审核主要内容target验厂审核主要内容1. 什么是target验厂审核？target验厂审核是对目标公司的生产经营活动、环境管理、员工待遇等方面进行全面评估和审核的过程。
通过验厂审核，可以向合作伙伴、消费者和其他相关方证明目标公司的合规性和可靠性，并获取一定的认可和信任。
2. target验厂审核的目的•评估目标公司是否符合法律法规和行业标准，确保其合规经营。
•了解目标公司的管理体系和风险控制措施，保证其运营的可持续性。
•检查目标公司的环境管理情况，确保其活动与环境保护相协调。
•评估目标公司对员工的管理和福利待遇，确保其符合劳动法规定。
3. target验厂审核的主要内容•法律合规性审核：检查目标公司是否符合国家法律法规和相关行业标准，包括营业执照、税务登记、劳动合同等文件的合法性和有效性。
•建筑安全审核：评估目标公司的工厂建筑是否符合安全规范，包括建筑结构、消防设施、疏散通道等的合规性和安全性。
•劳动权益审核：调查目标公司的员工管理情况，包括用工合同、工资发放、工作时间、福利待遇等方面的合规性和公平性。
•环境保护审核：考察目标公司的环境管理和污染防治措施，包括废水处理、废气排放、噪音控制等方面的合规性和环境影响情况。
•供应链管理审核：审查目标公司的供应链合规情况，包括供应商管理、产品合规性、质量控制等方面的管理措施和执行情况。
•社会责任审核：评估目标公司的社会责任管理情况，包括对社区、员工和利益相关者的贡献和支持以及社会公益活动等方面的履行情况。
4. target验厂审核的意义和影响•对于目标公司：通过验厂审核，目标公司可以提升自身形象和信誉度，增加与合作伙伴的商业机会，并提高产品竞争力。
•对于合作伙伴：验厂审核提供了选择合作伙伴的参考依据，可以减少合作风险、确保合作伙伴的合规性和可靠性。
•对于消费者：验厂审核可为消费者提供购买产品和服务时的可靠信息，促进消费者对质量、安全和环境保护的关注。
SAPAuditProgramsandICQs
Security, Audit and Control FeaturesSAP® R/3® 2nd EditionAudit ProgramsandInternal Control QuestionnairesISACAWith more than 50,000 members in more than 140 countries, ISACA () is a recognized worldwide leader in IT governance, control, security and assurance. Founded in 1969, ISACA sponsors international conferences, publishes the Information Systems Control Journal®, develops international information systems auditing and control standards, and administers the globally respected Certified Information Systems Auditor™ (CISA®) designation earned by more than 48,000 professionals since inception, and Certified Information Security Manager®(CISM®) designation, a groundbreaking credential earned by 6,000 professionals since the program‘s inception.Purpose of Audit Programs and Internal Control QuestionnairesOne of ISACA‘s goals is to ensure that educational product s support member and industry information needs. Responding to member requests for useful audit programs, ISACA‘s Education Board has released audit programs and internal control questionnaires, for membe r use through K-NET. These products are developed from ITGI publications, or provided by practitioners in the field.Control Objectives for Information and related TechnologyControl Objectives for Information and related Technology (C OBI T®) has been developed as a generally applicable and accepted framework for good information technology (IT) security and control practices for management, users, and IS audit, control and security practitioners. The audit programs included in K-NET have been referenced to key C OBI T control objectives.DisclaimerISACA (the ―Owner‖) has designed and created this publication, titled Security, Audit and Control Features SAP® R/3®: A Technical and Risk Management Reference Guide, 2nd Edition(the ―Work‖), primarily as an education al resource for control professionals. The Owner makes no claim that use of any of the Work will assure a successful outcome. The Work should not be considered inclusive of all proper information, procedures and tests or exclusive of other information, procedures and tests that are reasonably directed to obtaining the same results. In determining the propriety of any specific information, procedure or test, the control professionals should apply their own professional judgment to the specific circumstances presented by the particular systems or information technology environment.While all care has been taken in researching and documenting the techniques described in this text, persons employing these techniques must use their own knowledge and judgment. ISACA and Deloitte Touche Tohmatsu, its partners and employees, shall not be liable for any losses and/or damages (whether direct or indirect), costs, expenses or claims whatsoever arising out of the use of the techniques described, or reliance on the information in this reference guide.SAP, SAP R/2, SAP R/3, mySAP, SAP R/3 Enterprise, SAP Strategic Enterprise Management (SAP SEM), SAP NetWeaver, ABAP, mySAP Business Suite, mySAP Customer Relationship Management, mySAP Supply Chain Management, mySAP Product Lifecycle Management, mySAP Supplier Relationship Management and other SAP product/services referenced herein are the trademarks or registered trademarks of SAP AG in Germany and in several other countries. The publisher gratefully acknowledges SAP‘s kind permission to use these trademarks in this publication. SAP AG is not the publisher of this book and is not responsible for it under any aspect of press law.The purpose of these audit plans and internal control questionnaires (ICQs) is to provide the audit, control and security professional with a methodology for evaluating the subject matter of the ISACA publication Security, Audit and Control Features SAP® R/3®: A Technical and Risk Management Guide. They examine key issues and components that need to be considered for this topic. The review questions have been developed and reviewed with regard to C OBI T 4.0. Note: The professional should customize the audit programs s and ICQs to define each specific organization‘s constraints, policies and practices.The following are included here:∙Revenue Business Cycle Audit Program Page 2∙Expenditure Business Cycle Audit Program Page 10∙Inventory Business Cycle Audit Program Page 19∙Basis Security Cycle Audit Program Page 24∙Revenue Business Cycle ICQ Page 43∙Expenditure Business Cycle ICQ Page 45∙Inventory Business Cycle ICQ Page 47∙Basis Security Cycle ICQ Page 51。
奔驰供应商评审中英文文件
潜在供应商评估指南评估范围A – Management管理B - Technology and Development技术与开发C – Quality质量D – Production生产E - Engineering (Product and Process)工程（产品和过程）F - Logistics / Supply物流与供应G - Sub-supplier Management分供商管理H - Cost Management成本管理Scoring Guide打分指南Team evaluation must be recorded into Excel file. Input comments on COMMENTS page.团队评价必须用Excel文件记录，在注释页上输入注释。
Points Color Definition Effect on DC processes在DC流程颜色表示的定义：0 red Supplier demonstrates neither a documented process/procedure nor an applied practice.0分红色供应商示范既无文件化流程/程序，又无应用的实例Process will certainly cause product failure and/or unsatisfactory communication with the customer 过程肯定会发生产品缺陷和招致顾客抱怨。
1 red Documented process/procedure exists but is incomplete or not fully implemented.1分红色有文件化流程/程序，但不完善或没有完全的贯彻。
Process will probably cause product failure and/or unsatisfactory communication with the customer 过程大概会发生产品缺陷和招致顾客抱怨。
过程监视检测控制程序
废水、废气、噪声监测计划相关指导书生产管理部化学品验证数据生产管理(环保)部按废水、废气、噪声监测计划，按计划请国家相关机构对排放进行监测，如不合格，则须采取纠正措施，并通知相关机构复检;在空压机组等噪声较大的设备运行时，须尽可能地关闭门窗。
公司内所有车辆(包括外来车辆)禁止鸣笛，以避免造成噪声污染。
噪声控制在没有文件化规定就可能产生重大影响或导致偏离方针、目标和指标时，须建立相应的指导书规定程序。
生产管理部(生产)负责在现有的操作指导书中，必要时加入“环境及安全注意事项”一栏，以规定在操作中须注意的事项。
相关部门确定与重要环境因素、危险源有关的运行和活动1次/天关联部门生产管理部生产管理部生产管理部废水、废气、噪声监测计划环境及安全注意事项废水需求时1次/天化学品首次引进时，资材部须要求供应商提供满足生产国环境及安全法规的证明及安全数据表，经生产管理(环保)部确认满足国家法规后，若试用合格，方可将该供应商列入合格供应商名单。
化学品的运输须由国家认可的化学品运输单位进行，并采用专门库房保存，化学品仓库须进行防爆处理。
在使用化学品的岗位，须在其操作指导书中说明环境及安全注意事项。
操作人员须按操作指导书中注明的注意事项执行。
对报废的化学品，仍须保存在专门的库房中，并由国家认可的处理单位运走和处理。
化学品化学品记录◆ ★废气控制生产管理(环保)部按废水、废气、噪声监测计划，按计划请国家相关机构对排放进行监测，如不合格，则须采取纠正措施，并通知相关机构复检。
废气噪音1次/月管理基准 (Control Criteria)P A G E2∕5管理周期生产管理部[ Risk: 管理范例 ◆ 产品安全 ○ 财政损失 ★ 顾客的信赖性下降 ]事前检讨(Input)文件编号EP/KCT-04-01结果记录(Output)管理责任Risk管理点检事项环境过程控制和监测程序5.品质系统业务流程图 (Flow - Chart)STEP客户品质部各个部门业务执行内容(Activity)主管部门 1.1生产管理(环保)部负责确保雨污管道分流，生产严禁将工业废水直接排入雨水管道。
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V1.0 1 Kmart and Target ES Audit Document Checklist
1. Business Registration License 营业执照
2. Factory Floor Plan 厂房平面图
3. Facility Rent or Lease Contract (if applicable) 厂房租赁合同（如适用）
4. Organization Chart 公司组织架构图
5. Employee Roster and Personnel Files (including employment registration record, photocopy of ID card or legal identification, etc.) 员工花名册及人事档案 (包括入职记录, 身份证复印件等)
6. Labour Contracts 全体员工之劳动合同
7. Factory Regulations and Employee Manual (including the policies for working-hour system, overtime compensation and other legal benefits, etc.) 厂规和员工手册 (包括工作时间, 加班补贴, 法定福利之制度等)
8. Written Policy/Process on Ethical Sourcing (Including but not limit to, Child labour, Wages, benefits and working hours, Forced/bonded labour, Discrimination, Harassment and abuse, Freedom of association, Health and safety, Environment, Consumer protection, Business integrity and anti-corruption,
Compliance with the law, Management systems) 关于社会责任体系的书面政策或程序文件（包括但不仅限于童工，工资福利和工时，强迫/抵债劳工，歧视，骚扰和虐待，结社自由，健康与安全，环境，消费者保护，商业诚信和反腐败，遵守法律规定，管理体系）
9. Local Minimum Wage Notice 当地政府最低工资的最新通知
10. Social Insurance Receipts, Name List, Social Insurance Local Policy or Qualified Certificate (if applicable), etc. Commercial Insurance Records (if any), e.g. Commercial Insurance Policy, Commercial Insurance Receipts 社保收据，参保人员花名册，当地参保要求文件或合格证明文件（如适用）等；商业保险记录（如有），如商业保险单，商业保险收据
11. Payroll records of the most recent consecutive months 12 and the corresponding attendance records 最近连续12个月之工资记录和与之对应的工时记录
12. Official Comprehensive Working Hour System Approval, Non-fixed Working Hour System Approval (if applicable) 劳动当局关于综合计时工作制批文，不定时工作制批文
13. Leave Application and Resignation/Termination Records 请假申报表和员工离职相关记录。