2012年上半年BEC商务英语高级真题及答案
(完整版)高级商务英语[BEC]考试历年真题.doc
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高级商务英语 (BEC)考试历年真题BEC商务英语高级考试历年真题 (1)The Negotiating TableYou can negotiate virtually anything. Projects, resources,expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . Heapproaches the art of negotiation as a game because, as he is usuallynegotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field andneeds to avoid being too adversarial. Whether he succeeds or not, it isimportant to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because oneof them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in thenegotiation game. Top management may well reject the idea initiallybecause it is the safer option but they would not be there if they werenot interested.It is a misconception that skilled negotiators are smooth operatorsin smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit yourcustomer. You do not need to makethem feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. Theymay not like you but they will feel they can trust you.Dr Cohensuggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answersand take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to becometheir best friends but being too clever will alienate them. A lot of deals are made onimpressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you shouldrepeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer thenegotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great ,neither party may be prepared to see the deal through . More common isa corporate culture clash between companies, which can put paid to anydeal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Theirgoals are totally selfish. They understand the decision-making processwithin families perfectly. If Mumrefuses their request , they will troop along to Dad and pressure him. If al else fails, they will try thegrandparents, using some emotional blackmail. They can also be verysingle-minded and have an inexhaustible supply of energy for thecause they are pursuing. So there are lesson to be learned fromwatching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say“no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person willhelp you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children ’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于 negotiating techniques的文章。
上半年BEC中级真题及答案(网友版1)
上半年BEC中级真题及答案(网友版1)2012年上半年商务英语BEC中级真题及答案(网友版1)感觉这次的题目难度一般，有些题目挺难的有些题目一般般，所以整套题下来也算平衡了。
我一part part来分享一下吧。
1、阅读：我做阅读是倒过来做的，即顺序为54321。
别人都说BEC的算分是按题目来算的，所以改错和完型最多分，我个人觉得也应该先做。
我就按我做题目的顺序来分享一下吧。
（1）Part5 改错这道题目我忘记是讲什么了，不过改错不难，只要仔细做过每一道真题的这一部分，并且都分析过对错，这道题应该不是大问题。
我感觉上这次的改错比我们真题集四中后面两个都要简单，都是一些很明显的错误。
虽然我不知道自己做的怎么样，可是还能比较顺利坐下来。
（2）Part4完型我还记得在第一次做完型的时候真是悲催啊，一般都会错7，8道题目，但是后来我每一道题目的每一个词都分析它的用法，把每一篇文章都读顺，在不断的积累中既然慢慢发现完型其实不难的。
而且BEC完型很多词都是重复出现的，例如这次就出现了in terms of这个短语，还有一个rather than和except for，other than这类的选择（这几个词真题集中也出现过）。
所以对于这次的完型，个人觉得还不是很难。
（3）Part3这道题有些句子我看不懂~~~而这些句子刚好就是答案，所以有些题目我都是用排除法的。
这道题我做得不怎么好，起码我觉得比真题集的很多题目的都要难，因为有些句子比较复杂难懂。
这道题讲得好像是关于一个人rejected 了一个公司。
（4）Part2这道题不算太难，起码句子和文章都能看懂。
这次在后面的句子出现了两个例子，一个是用for examle来引出的，一个是用for instance来连接的。
还有一个句子是用As a result连接的。
这篇文章说的是如何评估公司的performance和个人的performance（还是把这两者连接在一起？不是记得太清楚了= = ）。
高级商务英语试题及答案
高级商务英语试题及答案一、听力理解（共20分）1. 根据所听材料，选择正确的答案。
A. The company will expand its market.B. The company will reduce its staff.C. The company will invest in new technology.[答案] A2. What is the main topic of the business meeting?A. Product development.B. Financial report.C. Marketing strategy.[答案] B二、阅读理解（共30分）阅读以下商务文章，回答下列问题。
Passage 1In recent years, the global economy has seen a significant shift towards digitalization. Many companies are now focusing on integrating digital solutions into their business models to stay competitive.Question 1: What is the main idea of the passage?A. The global economy is declining.B. Companies are focusing on digital solutions.C. Business models are becoming obsolete.[答案] BQuestion 2: What can be inferred from the passage?A. Digitalization is a new trend.B. Companies are ignoring the importance of digital solutions.C. The global economy is stable.[答案] A三、完形填空（共20分）Read the following passage and fill in the blanks with the most suitable word from the options given.In the current business environment, innovation is key to success. Companies that are _1_ to embrace change and adapt quickly will thrive, while those that are _2_ may struggle to survive.1. A. resistantB. hesitantC. eager[答案] C2. A. reluctantB. willingC. unable[答案] A四、翻译（共15分）Translate the following sentences from English to Chinese.1. The merger is expected to enhance the company's market position and increase its profitability.[答案] 预计这次合并将增强公司的市场地位并提高其盈利能力。
商务英语BEC高级阅读训练题及答案
商务英语BEC高级阅读训练题及答案第一部分：阅读理解阅读理解一问题 1：根据文中的信息，请回答以下问题：（a）公司使用云计算可以带来哪些好处？（b）解决云计算安全问题的方法是什么？（c）在购买云计算服务之前，公司需要考虑哪些因素？答案：（a）公司使用云计算可以带来以下好处： - 提高效率和灵活性 - 节约成本 - 随时随地访问数据（b）解决云计算安全问题的方法包括以下几点： - 加强网络和数据安全 - 使用强密码和加密技术 - 定期备份数据（c）在购买云计算服务之前，公司需要考虑以下因素： - 服务提供商的信誉和安全记录 - 数据隐私保护政策 - 数据传输和存储的地理位置 - 协议和合同条款阅读理解二问题 2：根据文中的信息，请回答以下问题：（a）为什么企业需要进行风险评估？（b）企业进行风险评估的步骤是什么？（c）列举三个企业在风险评估中可能面临的挑战。
答案：（a）企业需要进行风险评估是因为它可以帮助企业识别和评估潜在风险，从而采取相应的措施进行风险管理和风险控制。
（b）企业进行风险评估的步骤包括： - 确定潜在风险和其可能导致的影响 - 评估风险的概率和严重程度 - 制定风险管理计划和控制措施 - 监测和追踪风险的发展和影响（c）企业在风险评估中可能面临以下挑战： - 获取准确和完整的信息 - 评估风险的不确定性和主观性 - 管理多个风险因素 - 制定可行的风险管理策略第二部分：答案解析阅读理解一问题 1：（a）公司使用云计算可以带来哪些好处？答案解析：公司使用云计算可以带来以下好处： - 提高效率和灵活性：云计算可以提供快速且灵活的计算和存储资源，企业可以根据需求随时调整资源的规模，并且可以减少时间和成本。
- 节约成本：云计算可以代替企业自己建设和维护服务器和硬件设备，从而节约成本。
- 随时随地访问数据：云计算可以让企业员工随时随地通过互联网访问和共享数据，提高工作效率和协作能力。
（b）解决云计算安全问题的方法是什么？答案解析：解决云计算安全问题的方法包括以下几点： - 加强网络和数据安全：企业可以采取防火墙、入侵检测和数据加密等措施加强网络和数据的安全性。
BEC商务英语高级考试历年真题
BEC商务英语高级考试历年真题BEC商务英语高级考试历年真题(1)Time for a new career“losing your job isn’t the end of the world: it gives you’re the chance the a new beginning (0) says Caroline Poole, 30, Who was made redundant (31) her role as head of marketing campaigns with an insurance group two years ago. The news was a blow, especially after a successful nine-year career with the business, but she was determined to see redundancy (32) a positive force for change.(33) it seemed a tough lesson at the time, redundancy was the catalyst that redirected my career, “ says Caroline “It gave me the break I needed to understand (34) my career objectives lay.”Working with a consultant, Caroline explored a number of work options that oppealed to her. She also took advantage of workshops on issues (35) as setting up your own business, and managing your finances.A key consideration for her was (36) easy it would be to balance working in London with home life 100 kilometers away.She was encouraged to network (37) other marketing professionals and via this route made contact with a communications agency. She took time out to go travelling , and on her return was offered a role in theagency. (38) was proof to her that she still had marketable skills.Two years (39) from redundancy, Caroline is planning another career break . “ T he experience of redundancy has made me view my options with more confidence. I now know that I can dictate my own career path, even (40) it were to mean resigning first and then taking time to find the right direction” she says.填词版的完形填空，关于失业之后该如何开始新的职业生活的。
bec商务英语真题及答案解析
bec商务英语真题及答案解析BEC商务英语真题及答案解析商务英语考试（Business English Certificate，简称BEC）是指专门为那些需要运用英语进行商务沟通的人士而设计的考试。
该考试覆盖了商务英语的各个方面，包括商务写作、商务沟通、商务听力和商务阅读等。
通过BEC考试，考生能够提升自己的商务英语水平，增加在职场中的竞争力。
为了帮助考生更好地准备BEC考试，本文将结合真题来分析常见题型及答案解析，以期为考生提供一定的帮助。
第一部分：商务阅读（Reading）商务阅读是BEC考试中的重要组成部分，主要考察考生对商务文本的理解和应用能力。
下面以一道题目为例进行解析。
题目：A company wants to reduce its carbon emissions as part of its corporate social responsibility initiatives. The company is considering implementing various measures, including switching to renewable energy sources and improving energy efficiency in its facilities. It has sought the advice of a consulting firm to help evaluate the cost-effectiveness and feasibility of these measures. Based on the report provided by the consulting firm, which of the following statements is TRUE?A. The company wants to increase its carbon emissions.B. The company is not concerned about reducing its carbon emissions.C. The consulting firm will evaluate the potential benefits of switching to renewable energy sources.D. The consulting firm will not provide any suggestions on improving energy efficiency.解析：根据题目，公司希望减少碳排放作为企业社会责任的一部分，并考虑实施一些措施，包括转向可再生能源和提高设施的能源效率。
2012年商务英语BEC高级真题阅读精讲汇总
2012年商务英语BEC高级真题阅读精讲汇总The Negotiating TableYou can negotiate virtually anything.Projects,resources, expectations and deadlines are all outcomes of negotiation.Some people negotiate deals for a living.Dr Herb Cohen is one of these professional talkers,called in by companies to negotiate on their??behalf.He approaches the art of negotiation as a game because,as he is usually negotiating for somebody else,he says this helps him drain the emotional content from his conversation.He is working in a competitive field and needs to avoid being too adversarial.Whether he succeeds or not,it is important to him to make a good impression so that people will recommend him.The starting point for any deal,he believes,is to identify exactly what you want from each other.More often than not,one party will be trying to persuade the other round to their point of view.Negotiation requires two people at the end saying‘yes”.This can be a problem because one of them usually begins by saying“no”.However,although this can make talks more difficult,this is often just a starting point in the negotiation game.Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits.Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you.Pitch your look to suit your customer.You do not need to make them feel better than you but,For example, dressing in a style that is not overtly expensive or successful will make you more approachable.People will generally feel more comfortable with somebody who appears to be like them rather than superior to them.They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side.Ask questions rather than give answers and take an interest in what the other person is saying,even if you think what they are saying is silly.You do not need to become their best friends but being too clever will alienate them.A lot of deals are made on impressions.Do not rush what you are saying---put a few hesitations in, do not try to blind them with your verbal dexterity.Also,you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed.Generally the longer the negotiations go on,the better chance they have because people do not want to think their investment and energies have gone to waste.However,joint venture can mean joint risk and sometimes,if this becomes too great, neither party may be prepared to see the deal through.More common is a corporate culture clash between companies,which can put paid to any deal.Even having agreed a deal,things may not be tied up quickly because when the lawyers get involved,everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation.Their goals are totally selfish.They understand the decision-making process within families perfectly.If Mum refuses their request,they will troop along to Dad and pressure him.If al else fails,they will try the grandparents,using some emotional blackmail.They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing.So there are lesson to be learned from watching and listening to children.15Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16Many people say“no”to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18According to Dr Cohen,understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于negotiating techniques的文章。
2012年12月剑桥商务英语BEC考试真题回忆
2012年12月剑桥商务英语BEC考试真题回忆2012年12月BEC初级真题回忆：小作文：写一个note。
你一个同事不在办公室，接到一个他的电话，写个留言给他。
要写是谁来电者是谁，有什么事情，怎样联系留言者。
大作文：有个包装和派送的公司的广告，根据广告写出：1）你是在哪里看到这段广告；2）你的公司是做什么的；3）他们的服务会给你公司带来什么好处；4）寻求更多的资讯。
听力部分：Part2:是听MBA的广告稿子之类的东东吧，好像稿子有很多数字错了，要改成对的，所以一堆的数字，把XX改成XX。
Part4:是对一个男的采访，他是个创业成功者，产品是CAR里面的什么STICK？刚开始和银行借钱没成功，后来跟朋友借钱。
口语部分：Part1:1.问你叫什么名字啊，来自哪个学校什么的，还问了喜欢到大公司工作还是小公司。
2.简单问你叫什么名字，是在工作还是学习，对同事经常聚会及增进同事感情联系得重要性答复。
Part2:1.我选的是topic B： what is important to improving customer relation？（1）having meeting （2）offering discount （3）giving gift。
2.我选的是：订机票时哪个重要：1.舒适度2.起飞时间3.机场的距离。
Part3：当你创建一个新公司时候，需要优先考虑哪几方面，选3个，我和PARTNER选了资金、管理和市场。
2012年12月BEC中级真题回忆：阅读部分：Part1:1.新西兰有名的乳业公司的发展。
2.好像讲的是公司策略什么的，A是某公司开始从生物科技向什么方向逐渐转型吧。
Part2:1.IT行业需要知道消费者的需求。
Part3:1.讲诉一个公司由于没找好领导而频临破产，最后又起死回生的事儿。
2. 第三部分是谁谁谁担任某公司CEO，然后业绩不好还是怎样，最后董事会让他做chairman了。
Part4:1.完型：MBA专业薪金看涨2.完型感觉考的是词汇搭配，说的是考MBA的人越来越多，他们付出的钱和日后赚的钱比较，还说什么大型公司招聘的时候，比较喜欢招聘具有MBA能力的人，记得一个cost 后面填的就不知道应该是overcome还是overbalance，还有一个是绝大多数的表达a（）marjority of 选项是expand wide vast big。
商务英语(BEC)考试高级阅读真题及答案.doc
商务英语(BEC)考试高级阅读真题及答案题nPART ONEQuestions 1-8Look at the statements below and at the five reports about companies onX the opposite page from an article giving advice to self-employed consultants about negotiating fees for their services・Which book (A, B, C, D or E) dose each statement 1 - 8 refer to ?XFor each statement ! - 8, make one letter (A, B, C, D or E) on your Answer九Sheet .You wi11 need to use some of these letters more than once •入Example :0 Lack of self-confidence wil1 put you at a disadvantage in a negotiation .0 A B C D E1.This company has been involved in diversifying its business activities・2.Al though this company is doing wel1, it has a number of internal difficulties to deal with3.This company has reduced the profits it makes on individual items4.One statistic is a less accurate guide to this company" s performanee than another5.The conditions which have helped this company are likely to be less favourable in the future6.This company" s share price has been extremely volatile over the last twelve months7.This company is likely to be the subject of a takeover bid in the near future8.This company" s performance exemplifies a widely held beliefAChemi cal CompanyMasterson" s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company" s subsidiaries. The underlying 8% rise in operatingprofits is a more realistic gauge of the company" s true progress. However, Masterson" s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company wi 11 be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £ 6. 75BHotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group repor ted pre-tax prof i ts of £ 88 mi 11 ion in the firs t si x mon ths of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.ctopsage, comThis time last year a share in Usertech was worth just over £ 1. six mon ths ago it was worth £ 40. today it is priced at under £ 8 . if proof were need, here is an 订lustration of how much of a lottery the technology market can be. But some technology companics are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.DBui Iding CompanyRenton' s share price has risen gradual 1 y over the past year from £2.4 to £ 3. 8 • The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing・ Whilst this demand is expected to s 1 ow down somewhat during the next year, investors are encouraged by the company" s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for buiIding four large supermarkets in Scotland.Pottery ManufactuterMil ton Dishes has bee n through a shake-up over the past year ・ The group, which has bee n cutting marg ins and improvi ng marketing, may post a smal 1 prof i t t his year. The many members of the Mi 1ton family, who betwee n them own 58 per cent of the bus in css, have been watch ing the share price rise steadily and several are looking to sei 1. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm・[NextPage]答案：1D2B3E4A5D6C7E8C这种类型的题不过是一个句子换-•种说法，关键是看对每一•段话的理解。
bec高级试题及答案
bec高级试题及答案BEC高级试题及答案一、听力部分1. 听下面一段对话，回答以下问题：(A) What is the main topic of the conversation?(B) What does the woman suggest they do next?(C) Why does the man agree with her suggestion?答案：(A) The main topic of the conversation is about organizing a team-building event.(B) The woman suggests they should invite an external trainer for the event.(C) The man agrees because he believes an external trainer can provide a fresh perspective.2. 听下面一段独白，回答以下问题：(A) What is the speaker's opinion on remote working?(B) What is the potential issue with remote working according to the speaker?(C) What solution does the speaker propose?答案：(A) The speaker believes that remote working can increase productivity.(B) The potential issue is the lack of face-to-face interaction which can lead to communication problems.(C) The speaker proposes regular video conferences to maintain team cohesion.二、阅读部分1. Read the following passage and answer the questions:(A) What is the primary purpose of the article?(B) According to the article, what are the benefits of using renewable energy?(C) What challenges does the author mention regarding renewable energy?答案：(A) The primary purpose of the article is to discuss the advantages and challenges of renewable energy.(B) The benefits include reducing greenhouse gas emissions and promoting energy independence.(C) Challenges include the high initial cost of renewable energy technologies and the intermittent nature of some renewable energy sources.2. Read the following business report and answer the questions:(A) What was the main reason for the company's decline in profits?(B) What measures did the company take to address the issue?(C) What was the outcome of these measures?答案：(A) The main reason for the company's decline in profits was increased competition in the market.(B) The company took measures such as reducing costs and investing in new marketing strategies.(C) The outcome was a gradual recovery in profits over the next year.三、写作部分1. Write an email to a potential client introducing your company's new product. Include the following points:- Briefly describe the product.- Explain the benefits of using the product.- Suggest a meeting to discuss further details.答案：Dear [Client's Name],I hope this email finds you well. I am writing to introduce our latest product, the [Product Name], which we believe could be of great interest to your company.The [Product Name] is designed to [brief description of the product]. It offers several benefits, including [list of benefits], which we believe could significantly enhance your operations.We would be delighted to arrange a meeting to discuss how the [Product Name] could meet your specific needs. Please let us know a convenient time for you.Looking forward to your response.Best regards,[Your Name][Your Position][Your Company]2. Write a report summarizing the key findings of a recent market research study on consumer behavior. Include the following:- The main objective of the study.- The methodology used.- The key findings and their implications for businesses.答案：The main objective of the study was to understand the changing consumer behavior in the digital age. The methodology involved conducting surveys and analyzing data from online transactions.The key findings revealed that consumers are increasingly preferring online shopping due to convenience and better deals. They also value personalized experiences and are more likely to engage with brands that offer them.These findings imply that businesses should focus on enhancing their online presence, offering personalized services, and providing competitive pricing to stay ahead in the market.四、口语部分1. Describe a situation where you had to solve a problem at work. Explain the steps you took to resolve it.答案：In a situation where I had to solve a problem at work, I first identified the root cause of the issue. Then, I gathered all relevant information and consulted with my team members. After discussing potential solutions, we decided on the most feasible one and implemented it. Finally, we monitored the results to ensure the problem was resolved.2. Discuss the importance of effective communication in a business environment.答案：Effective communication is crucial in a business environment as it ensures that all team members are on the same page. It helps in avoiding misunderstandings, promotes collaboration, and leads to better decision-making. Clear communication also contributes to a positive work culture and enhances productivity.。
bec商务英语试题及答案
bec商务英语试题及答案BEC商务英语试题及答案一、听力理解部分（共20分）1. What is the main topic of the meeting?A. Product developmentB. Marketing strategyC. Financial reportD. Staff trainingAnswer: B2. What is the reason for the delay in the project?A. Lack of resourcesB. Technical difficultiesC. Poor communicationD. Unforeseen circumstancesAnswer: D3. What is the woman's role in the company?A. Sales managerB. HR managerC. Finance directorD. Operations managerAnswer: A4. What is the man's opinion about the new marketing campaign?A. He thinks it's too expensive.B. He thinks it's too risky.C. He thinks it's too conservative.D. He thinks it's too innovative.Answer: C5. What is the woman's suggestion for improving customer satisfaction?A. Reducing pricesB. Offering discountsC. Enhancing product qualityD. Improving customer serviceAnswer: D二、阅读理解部分（共30分）Passage 16. According to the article, which of the following is a key factor in business success?A. LocationB. CapitalC. ManagementD. Market demandAnswer: C7. What is the author's view on the importance of a business plan?A. It is essential for every business.B. It is only necessary for large businesses.C. It is not important for small businesses.D. It is only necessary for new businesses.Answer: A8. What does the author suggest as a way to reduce business risks?A. Diversifying productsB. Expanding marketsC. Investing in technologyD. Collaborating with partnersAnswer: DPassage 29. What is the main purpose of the seminar?A. To promote a new productB. To discuss industry trendsC. To provide training on leadershipD. To introduce a new management systemAnswer: B10. Who is the target audience for the seminar?A. Business ownersB. ManagersC. EmployeesD. StudentsAnswer: A11. What is the registration fee for the seminar?A. $100B. $150C. $200D. $250Answer: B12. What is included in the seminar package?A. Lunch and refreshmentsB. AccommodationC. TransportationD. All of the aboveAnswer: A三、语法与词汇部分（共20分）13. The company has announced that it will ________ a new product next month.A. launchB. landC. dropD. releaseAnswer: A14. Despite the economic downturn, our sales ________ by 15% this year.A. have increasedB. have decreasedC. have remainedD. have fluctuatedAnswer: A15. The manager asked her team to ________ the project report before the meeting.A. finalizeB. summarizeC. reviewD. reviseAnswer: A16. The new policy will come into ________ on January 1st.A. effectB. useC. practiceD. operationAnswer: A17. The company's profits have ________ significantly due to the successful marketing campaign.A. soaredB. plummetedC. stabilizedD. fluctuatedAnswer: A四、写作部分（共30分）Task 1: Write an email to a potential client introducing your company and its services. (10 points)Dear [Client's Name],Subject: Introduction to [Your Company Name] and Our ServicesI hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company Name]. I am writing to introduce our company and the services we offer, which I believe could be of great benefit to your business.[Your Company Name] is a leading provider of [industry or service type], with a strong focus on [specific area or service]. We have been in operation for [number of years] and have built a reputation for [key strengths, such as quality, innovation, customer service, etc.]. Our team consists of [number of employees] dedicated professionals who are experts in their respective fields.We offer a range of services, including [list key services], and we pride ourselves on our ability to tailor our solutions to meet the unique needs of each client. Some of our recent successes include [briefly mention any notable projects or clients].I would be delighted to discuss how [Your Company Name] can assist your company in achieving its goals. Please let me know if you would be interested in setting up a meeting or a call to explore our services further.Thank you for considering [Your Company Name]. I look forward to the opportunity to work with you.Best regards,[Your Name][Your Contact Information]Task 2: Write a report on the recent company retreat and its impact on team morale and productivity. (20 points)[Your Company Name][Date]Report on Recent Company RetreatIntroduction:The purpose of this report is to provide an overview of the recent company retreat and to analyze its impact on team morale and productivity. The retreat was held on [date] at [location] and was attended by [number of participants].Objectives of the Retreat:The main objectives of the retreat were to [list objectives, such as team building, strategy planning, etc.]. The retreat was designed to [describe how the retreat was structured to meet these objectives].Activities and Events:During the retreat, a variety of activities and events were organized to [describe activities and their purposes]. These included [list specific activities], which aimed to [explain how these activities contributed to the objectives].Feedback and Evaluation:Feedback from participants was overwhelmingly positive, with many expressing that the retreat was a valuable experience. [Include any specific quotes or feedback]. A post-retreat survey was conducted to measure the impact on team morale and productivity. The results showed that [describe the results, including any improvements or changes observed].Conclusion:The retreat was a success in achieving its objectives and had a positive impact on team morale and productivity. It is recommended that similar retreats be organized in the future to continue fostering a positive work environment and enhancing team collaboration.[Your Name][Your Position]请注意，以上试题及答案仅供参考，实际BEC考试内容和格式可能有所不同。
商务英语(BEC)高级阅读真题与答案
PART ONEQuestions 1 - 8·Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.·Which passage does each sentence refer to?·For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.·You will need to use some of these letters more than once.Example:0ABCDE1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership.He was the first person in the UK to hold a professorship in Business Leadership and haspublished a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in aBedouin regiment and working on an Arctic fishing boat! His initial interest inleadership came from his army experience and he used to lecture at the highlyprestigious academy where British army offices are trained. He now works as aninternational consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was born notin one of the great industrial nations but on the tiny island of Malta. Secondly,his ideas have reached a wider audience than just managers, so that his bookshave become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in37 books and a highly successful career as a lecturer and consultant.management as a serious area of study. Certainly, his fellow management thinkersconsider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writing andteaching. His greatest distinction has been his ability to predict coming trendsin business and economics. As a result, his ideas are treated with the greatestrespect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read hisbooks, Herzberg s nameis instantly recognisable to anyone who has studied industrial organisations. This is because the American psychologist was responsible forintroducing the concept of motivation into management thinking.As a young man, Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction.This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment tostimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacular successof one book, In Search of Excellence,co-written with Robert Waterman. The two were working together as management consultants and no-one expected their first(and only) book to end up selling 5 million copies worldwide!Although his ideas have been criticised, Peters popularity as a speaker andwriter has continued to grow. So much so that Peters has created his own businessto market books, videos and consultancy based on his work.PART TWOQuestions 9 - 14·Read this text from an article about health clubs.·Choose the best sentence from the opposite page to fill ineach of the gaps.·For each gap 9 - 14, mark one letter A - H on your Answer Sheet.·Do not use any letter more than once.·There is an example at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-offfor British health clubs as companies try to prevent hard-workingexecutives from suffering travel-related stress.Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneysgroup of health clubs, during the last recession executives lost manyof their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someoneto a country like Spain as a reward for doing a good job, because theywill simply eat too much and flop onto a beach. . 10Champneys,the companyacknowledged as the market leader in this field, is now planning to introduce a special "Profiting from Stress" course,which will run over three days. . 11 Jonathon Stapleton, general managerof Champneys, says that modern corporate life being what it is, mostbusiness travellers find that they are having to do the work which - evena year ago - was done by two. 12To meet this new demand, other health clubs are also thinking ofintroducing similar schemes. Clare Brandish, the sales and marketingdirector of another health club, has noticed a marked change in theclientele at her club. . 13Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.According to the Guild of Business Travel Agents, sales ofbusiness-class airline tickets have risen by 12%in the past year,hotel bookings have gone up by 36%and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same numberof people are being asked to travel more often. He comments that it isnowonder they need to take a break in a health club.A It has been calculated that about 40million working days are losteach year in Britain because of stress, ten times as many as are lost 10industrial disputes.B This has involved a considerable rise in the number of businessbookings, whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the healthof its executives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have nowdecided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.F Executives taking part in it will be given massages and healthtreatments, workouts and a range of talks on how to deal with stress,especially when travelling.G So what s the reason for this now trend?PART THREEQuestions 15 - 20·Read the following article on recruiting and managing staffand the questions on the opposite page.·Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.·Mark one letter A, B, C or D on your Answer Sheet, for the answeryou choose.As a manager in the service industry sector, I've looked at hundredsof CVsin my time.They are not necessarily the bland documents somebosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity andstability. If somebody has a long list of previous jobs, all of varyinglength, alarm bells start ringing. Rather than an irregular route fromjob to job, what I hope to see is stable career progression. What doestheir career path look like- is it all steps forward,or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible andreliable.I never rely on CVs alone. We get applicants to fill in one of ourown application forms.Weask why they've applied,what their aspirations and personal goals are, and also about their interests and hobbies andany clubs they belong to. That gives you a useful insight into theirpersonality and lifestyle. The application form also enables us to testhow much people have actually been progressing in their careers,because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business.Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintainand improve customer service, and this is achieved partly through lowstaff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing isgetting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turninto a profitable company. The first thing is to treat others as you dlike to be treated yourself.As soon as I took over the business,I talked to everybody individually, and looked for ways to make sure theirparticular skills benefited the company.I didn't have much experience then of managing people,but above all I always tried to be fair and honest with everyone. As a result, I thinkthe staff knew that and accepted my decisions, even if they didn't agreewith them all. Also, bosses must be able to communicate. You also needto create team spirit,and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what Ineeded from them. The lorry drivers responded brilliantly, and were thekey to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor qualitydeliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team tomake a company work, so profits should be shared by all. Job satisfactionis important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a commongoal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms soimportant?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business was thatA she was used to dealing with people.B she was open with the staff.C the business was already doing well when she started.D the staff agreed with all her decisions.19 The writer believes profit-sharing is a good ideabecause A it encourages a competitive spirit.B everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.20 Which would make the best title for this text?A Profit-sharing as motivationB How I turned a business roundC People - the key to business successD The importance of a well-presented CVPART FOURQuestions 21 - 30·Read the a rticle below about a method of learning languages forbusiness people.·Choose the best word from the opposite page to fill each gap.· For each question21 - 30 mark one letter A, B, C or D on your Answer Sheet.· There is an example at the beginni ng (0).Language learning for the busy executiveIf you've ever been told by your boss to improve your knowledge ofa foreign language you'll know that⋯⋯ (0) ⋯⋯ doesn't come quickly.It generally takes years to learn another language well andconstant ⋯⋯ (21) ⋯⋯ to maintain the high standards required forfrequent business use. Whether you study in a class,with audiocassettes, computers or on your⋯⋯ (22) ⋯⋯ sooner or⋯⋯ (23) ⋯⋯ every language course finishes and you must decide what to do next if you need a foreign language for your career.Business Audio Magazines is a new product designed to help youcontinue language study in a way that fits easily into your busy schedule. Each audiocassette⋯⋯ (24) ⋯⋯ of an hour-long programme packed with business news, features and interviews in the language of your choice.These cassettes won t teach you how to order meals or ask for directions. It is ⋯⋯ (25) ⋯⋯ that you can do that already. Instead, by giving youan opportunity to hear the language as it s really spoken, they help youto ⋯⋯ (26) ⋯⋯ your vocabulary and improve your ability to use reallanguage relating to, for example, that all-important marketing trip.The great advantage of using audio magazines is that they ⋯⋯ (27) ⋯⋯you to perfect your language skills in ways that suit your lifestyle.For example,you can select a topic and listen in your car or hotel when away on business. No other business course is as⋯⋯ (28) ⋯⋯ And the unique radio-magazine format is as instructive as it is entertaining.In addition to the audiocassette,this package includes a transcript with a business glossary and a study⋯⋯ (29) ⋯⋯ The components are structured so that intermediate and advanced students may use them separately ortogether ⋯⋯ (30) ⋯⋯ on their ability.Example: A B C D20A gain B result C success D outcome21A exercise B performance C practice D operation22A self B individual C personal D own23A after B then C later D quicker24A consists B includes C contains D involves25A insisted B acquired C asserted D assumed26A prolong B extend C spread D lift27A allow B let C support D offer28 A adjustable B flexible C convertible D variable29 A addition B supplement C extra D manuscript30 A according B depending C relating Dbasing Questions 31 - 40·Read the article below about meetings.· For each question31 - 40 write one word in CAPITALLETTERSon your Answer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before itstarts and prepare for it(0) ⋯⋯ reading any papers circulated beforehand, and carefully thinking about (31)⋯⋯ you want to say. This may sound rather boring, but solid preparation is the key to successful meetings:A great (32) ⋯⋯ of time and energy can be wasted through simple lack of planning.The most important issues are not always given the most time in thegeneral running of meetings.People are often unwilling(33) ⋯⋯ discuss important budgetary matters because they do not fully understand them,but (34)⋯⋯ becomes an expert when it comes to discussing the colour of the new curtains,or what type of coffee to buy The discussion of (35) ⋯⋯trivial matters as these,therefore,should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so (36) ⋯⋯ to avoid the common problem of repetition. At the same time you (37)⋯⋯ to be sensitive to other people s ideas and feelings, and never lose yourtemper. Be prepared to accept (38)⋯⋯ implement a suggestion that is contrary to (39)⋯⋯ own ideas if it is an improvement on them; such honesty and flexibility are signs of good leadership and earn respect.Finally,remember that when a decision is madeit is important to act (40) ⋯⋯ it and to honour all the commitments you have madein the meeting.PART SIXQuestions 41 - 50· In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the senseof the text.· For each numbered line 41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your Answer Sheet. Some linesare correct. If a line is correct, write CORRECT on your Answer Sheet. The exercise begins with two examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable service inother areas41 as well. While our Customer Helpline (charged at local rates) isthe42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year, our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectricregularly responds withinthree to four days, and we are especially proud of thestandards achieved by ourcustomer relations team.。
上半年BEC高级考试真题及答案精选
上半年BEC高级考试真题及答案精选上半年BEC高级考试真题及答案精选阅读部分：沪友澈底：part1是讲几家航空公司的发展的问题。
part2是一个貌似什么在公司提倡“SCR”系统的，说要注重公司value啊什么的，后面的实在记不清了，只知道这次阅读很悲催。
写作部分：沪友卜卜豬：作文都写了report。
第一篇是describe & campare the number of customers making reservation in response to three different advertising methods. 大作文选了第一篇，参加一个3天的IT training course 但是作者发现这个course有问题，写detail content of the course , the dissatisfactory unsatisfatory of the course , the way you investigate in it and solution to avoid such problem in the future.沪友橙子cici：小作文是就是描述，比较图表，内容是mailshots，online advertisements，local newspaper 对一个酒店的预约人数的影响。
大作文我写的是proposal，讲的是outsourcing. 问题大概是这样的：Identify the activities that could be outsourced; explain the potential benefit it can bring to the company; How the outsoucing can be organised; How to make sure the quality of the activities outsourced.听力部分：沪友澈底：part1讲的是一家公司的`人在公司多少周年上的讲话，对公司各个section和division做了个回顾和总结。
商务英语bec高级考试考试题及
商务英语BEC高级考试试题及答案一、阅读理解（每题2分，共40分）Part 1: 人力资源策略1. What is the main challenge faced Company X's human resources department?A. Attracting skilled workersB. Managing employee performanceC. Implementing new training programsD. Restructuring the department答案：APart 2: 市场营销策略6. What is the primary goal of Company Y's new marketing strategy?A. To increase brand awarenessB. To target an older demographicC. To reduce marketing costsD. To expand into new markets答案：A二、写作（共20分）Part 1: 商务报告Part 2: 商务邮件三、听力理解（每题2分，共20分）Section A: 短对话理解1. Listen to the following conversation and choose the best answer:M: I think we should invest in new software to streamline our operations.W: ________. Let's discuss it at the next board meeting.B. That's a great ideaC. We don't need any changesD. I'm not sure about that答案：BSection B: 长对话理解1. Listen to the following conversation and answer the question:What is the main topic of the conversation between the two speakers?A. Company restructuringB. Employee benefitsC. Marketing strategiesD. Product development答案：A四、口语表达（共20分）Part 1: 角色扮演场景：你是一家咨询公司的项目经理，你的同事John因为个人原因无法参加即将到来的客户会议。
bec商务英语高级真题答案解析
bec商务英语高级真题答案解析Title: An In-depth Analysis of BEC Higher Past Exam Questions and AnswersIntroduction:BEC (Business English Certificate) Higher is an internationally recognized qualification that demonstrates proficiency in English in a business context. In this article, we will delve into the answers and analysis of various BEC Higher past exam questions. Please note that this articledoes not provide direct access to BEC Higher exams or promote cheating.Section 1: Reading ComprehensionIn the Reading Comprehension section of the BEC Higher exam, candidates are required to read and understandauthentic business texts. A common question type asks candidates to identify the main idea or purpose of the text. To answer this type of question, it is essential to carefully read the entire text, paying attention to the central theme and any supporting details.Answering listening comprehension questions entails understanding spoken information in business-related contexts. Common question types include completing sentences, matching information, or multiple-choice questions. To improvelistening comprehension, candidates may benefit from regular exposure to English audio material and practicing active listening techniques.Section 2: Writing SkillsThe Writing Skills section of the BEC Higher exam evaluates candidates' ability to produce written reports, formal emails, and business correspondence. A commonly tested aspect is writing a letter of recommendation. To excel inthis task, candidates should focus on highlighting the candidate's skills, achievements, and potential,substantiating statements with concrete examples, and usingan appropriate tone and vocabulary.Writing a formal report is another vital skill tested in this section. To produce a successful report, candidates should ensure clarity of language, logical organization of ideas, appropriate use of headings and subheadings, and accurate data presentation. Additionally, candidates should pay attention to the word count and adhere to the specified format.Section 3: Speaking SkillsThe Speaking Skills section evaluates candidates'ability to communicate effectively in business situations. Candidates are typically assessed based on their ability to express ideas clearly, engage in discussions, and present arguments persuasively. It is crucial to practice using appropriate business vocabulary, maintaining good eye contact,and demonstrating confidence during the speaking test.Question Example: "Describe a situation when you worked in a team and faced challenges. How did you overcome them?"Analyzing: In this question, the candidate is expected to recount a specific incident where they encountered difficulties while working in a team. The response should highlight the candidate's problem-solving skills, ability to collaborate, and adaptability. It is advisable to structure the answer by briefly explaining the context, identifying the challenge, elaborating on the actions taken to overcome the obstacle, and reflecting on the outcome and lessons learned.Conclusion:The BEC Higher exam assesses a broad range of skills necessary for effective communication in a business environment. This article provided an in-depth analysis and answer strategies for various sections of the exam, including Reading Comprehension, Writing Skills, and Speaking Skills. To succeed in the BEC Higher exam, consistent practice, exposure to authentic business texts, and active vocabulary enhancement are vital. Ultimately, with adequate preparation and dedication, candidates can confidently approach the exam and demonstrate their proficiency in Business English.。
商务英语BEC高级阅读真题及答案
PART ONEQuestions 1 - 8·Look at the sentences below and at five passages taken from a book about famousmanagement thinkers on the opposite page.·Which passage does each sentence refer to?·For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.·You will need to use some of these letters more than once.Example:0ABCDE1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in aBedouin regiment and working on an Arctic fishing boat! His initial interest inleadership came from his army experience and he used to lecture at the highlyprestigious academy where British army offices are trained. He now works asan international consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was bornnot in one of the great industrial nations but on the tiny island of Malta. Secondly,his ideas have reached a wider audience than just managers, so that hisbooks have become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in37 books and a highly successful career as a lecturer and consultant.management as a serious area of study. Certainly, his fellow management thinkersconsider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trendsin business and economics. As a result, his ideas are treated with the greatestrespect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read hisbooks, Herzberg s nameis instantly recognisable to anyone who has studied industrial organisations. This is because the American psychologist was responsible forintroducing the concept of motivation into management thinking.As a young man, Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction.This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment tostimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacular successof one book, In Search of Excellence,co-written with Robert Waterman. The two were working together as management consultants and no-one expected their first(and only) book to end up selling 5 million copies worldwide!Although his ideas have been criticised, Peters popularity as a speaker andwriter has continued to grow. So much so that Peters has created his own businessto market books, videos and consultancy based on his work.PART TWOQuestions 9 - 14·Read this text from an article about health clubs.·Choose the best sentence from the opposite page to fill ineach of the gaps.·For each gap 9 - 14, mark one letter A - H on your Answer Sheet.·Do not use any letter more than once.·There is an example at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-offfor British health clubs as companies try to prevent hard-workingexecutives from suffering travel-related stress.Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneysgroup of health clubs,during the last recession executives lost manyof their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someoneto a country like Spain as a reward for doing a good job, because theywill simply eat too much and flop onto a beach. . 10Champneys,the companyacknowledged as the market leader in this field, is now planning to introduce a special "Profiting from Stress" course,which will run over three days. . 11 Jonathon Stapleton,general managerof Champneys, says that modern corporate life being what it is, mostbusiness travellers find that they are having to do the work which - even a yearago - was done by two. 12To meet this new demand, other health clubs are also thinking ofintroducing similar schemes. Clare Brandish, the sales and marketingdirector of another health club, has noticed a marked change in theclientele at her club. . 13Businesses of all kinds are anxious to reduce absenteeism.. 14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.According to the Guild of Business Travel Agents, sales ofbusiness-class airline tickets have risen by 12%in the past year,hotel bookings have gone up by 36%and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same numberof people are being asked to travel more often. He comments that it isnowonder they need to take a break in a health club.A It has been calculated that about 40million working days are losteach year in Britain because of stress, ten times as many as are lost 10industrial disputes.B This has involved a considerable rise in the number of businessbookings, whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the healthof its executives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have nowdecided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.F Executives taking part in it will be given massages and healthtreatments, workouts and a range of talks on how to deal with stress,especially when travelling.G So what s the reason for this now trend?PART THREEQuestions 15 - 20·Read the following article on recruiting and managing staffand the questions on the opposite page.·Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.·Mark one letter A, B, C or D on your Answer Sheet, for the answeryou choose.As a manager in the service industry sector,I've looked at hundredsof CVsin my time.They are not necessarily the bland documents somebosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity andstability. If somebody has a long list of previous jobs, all of varyinglength, alarm bells start ringing. Rather than an irregular route fromjob to job, what I hope to see is stable career progression. What doestheir career path look like- is it all steps forward,or are there a lot of sideways moves? And I am always pleased to find a family person withchildren, because in my experience they tend to be responsible andreliable.I never rely on CVs alone. We get applicants to fill in one of ourown application forms.Weask why they've applied,what their aspirations and personal goals are, and also about their interests and hobbies andany clubs they belong to. That gives you a useful insight into theirpersonality and lifestyle. The application form also enables us to testhow much people have actually been progressing in their careers,because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a biginvestment for any business.Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintainand improve customer service, and this is achieved partly through lowstaff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing isgetting the best out of them.My management style comes from the days when I took over my firstbusiness, an ailing road haulage firm which I was certain I could turninto a profitable company. The first thing is to treat others as you dlike to be treated yourself.As soon as I took over the business,I talked to everybody individually, and looked for ways to make sure theirparticular skills benefited the company.I didn't have much experience then of managing people,but above all I always tried to be fair and honest with everyone. As a result, I thinkthe staff knew that and accepted my decisions, even if they didn't agreewith them all. Also, bosses must be able to communicate. You also needto create team spirit,and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what Ineeded from them. The lorry drivers responded brilliantly, and were thekey to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor qualitydeliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team tomake a company work, so profits should be shared by all.Job satisfactionis important,but it doesn't pay the rent.Shared profit and bonuses help to strengthen team spirit by giving everyone a commongoal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms soimportant?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business was thatA she was used to dealing with people.B she was open with the staff.C the business was already doing well when she started.D the staff agreed with all her decisions.19 The writer believes profit-sharing is a good ideabecause A it encourages a competitive spirit.B everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.20 Which would make the best title for this text?A Profit-sharing as motivationB How I turned a business roundC People - the key to business successD The importance of a well-presented CV PART FOURQuestions 21 - 30·Read the a rticle below about a method of learning languages forbusiness people.·Choose the best word from the opposite page to fill each gap.·For each question21 - 30 mark one letter A, B, C or D on your Answer Sheet.·There is an example at the beginni ng (0).Language learning for the busy executiveIf you've ever been told by your boss to improve your knowledge ofa foreign language you'll know that??(0) ??doesn't come quickly.It generally takes years to learn another language well andconstant??(21) ??to maintain the high standards required forfrequent business use. Whether you study in a class,with audiocassettes, computers or on your??(22) ?? sooner or??(23) ??every language course finishes and you must decide what to do next if you need a foreign language for your career.Business Audio Magazines is a new product designed to help youcontinue language study in a way that fits easily into your busy schedule. Each audiocassette??(24) ??of an hour-long programme packed with business news, features and interviews in the language of your choice.These cassettes won t teach you how to order meals or ask for directions.It is ??(25) ?? that you can do that already. Instead, by giving youan opportunity to hear the language as it s really spoken, they help youto ??(26) ??your vocabulary and improve your ability to use reallanguage relating to, for example, that all-important marketing trip.The great advantage of using audio magazines is that they ??(27) ?? you to perfect your language skills in ways that suit your lifestyle.For example,you can select a topic and listen in your car or hotel when away on business. No other business course is as??(28) ??And the unique radio-magazine format is as instructive as it is entertaining.In addition to the audiocassette,this package includes a transcript with a businessglossary and a study??(29) ?? The components are structured so that intermediate and advanced students may use them separately ortogether ?? (30) ??on their ability.Example: A B C D20A gain B result C success D outcome21A exercise B performance C practice D operation22A self B individual C personal D own23A after B then C later D quicker24A consists B includes C contains D involves25A insisted B acquired C asserted D assumed26A prolong B extend C spread D lift27A allow B let C support D offer28 A adjustable B flexible C convertible D variable29 A addition B supplement C extra D manuscript30 A according B depending C relating Dbasing Questions 31 - 40·Read the article below about meetings.·For each question31 - 40 write one word in CAPITALLETTERSon your Answer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before itstarts and prepare for it(0) ??reading any papers circulated beforehand, and carefully thinking about (31)??you want to say. This may soundrather boring, but solid preparation is the key to successful meetings:A great (32)??of time and energy can be wasted through simple lack of planning.The most important issues are not always given the most time in thegeneral running of meetings.People are often unwilling(33) ??discuss important budgetary matters because they do not fully understand them,but (34)??becomes an expert when it comes to discussing the colour of the new curtains,or what type of coffee to buy The discussion of (35) ?? trivial matters as these,therefore,should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so (36)??to avoid the common problem of repetition. At the same time you (37)??to be sensitive to other people s ideas and feelings, and never lose yourtemper. Be prepared to accept (38)??implement a suggestion that iscontrary to (39)??own ideas if it is an improvement on them; suchhonesty and flexibility are signs of good leadership and earn respect.Finally,remember that when a decision is madeit is important to act (40) ??it and to honour all the commitments you have madein the meeting.PART SIXQuestions 41 - 50·In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the senseof the text.·For each numbered line41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your Answer Sheet. Some linesare correct. If a line is correct, write CORRECT on your Answer Sheet. The exercise begins with two examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable servicein other areas41 as well. While our Customer Helpline (charged at local rates) isthe42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year,our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectricregularly responds withinthree to four days, and we are especially proud ofthe standards achieved by ourcustomer relations team.。
BEC商务英语高级考试历年真题
BEC商务英语高级考试历年试题〔1〕The Negotiating TableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on theirbehalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes〞. This can be a problem because one of them usually begins by saying “no〞. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no〞 to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于negotiating techniques的文章。
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part 1：关于new products/ideas的
A 好像是说the product is too expensive to be lauched.
B好像是说poor top management focus on take-over etc. other employees then get res tless.
C好像是说good ideas fail to realis because of personal gain.
D好像是说need time
E好像consider contingency plan&worst scenarios，还有一点是mass m arket is not necessarily mean succes。
因为这部分一向会错很多，所以多看了几眼。
part2：不记得了，居然完全没印象了。
part3：comments on a book named"The Upside" 关于risk taken吧。
part4：从小做到大的提醒，看着舒服啊。
写作部分：
小作文：分析2009-2011三年中，来自North America 和Asia的multinational compan y，对其turnover和profit的变化情况作比较，图形：柱状图
大作文：
Report:关于公司部门内的training。
主要包括以下几个方面的内容：一是，为什么要举办这个training;二是，the outline of the traing;三是，training的positive 和negative;最后，r ecommendation for the future。
Proposal:proposal的要求是针对关闭工厂，请分析利弊并提出建议。
听力部分：
1：题目说的是lecture on marketing什么的，分了两部分：第一部分的subtitle不记得了，第二部分好像是什么“in-the-loop marketing”的。
记得几个答案是：over-supply, advertis ing spend ,messages ,over-stimulated, satisfaction, database(不确定)……ju nky mails(不确定)。
关于The Global Beach &Jaguar 的它讲得太多了，完全没抓住重点，哪位大侠听到了“which_ had the most effectiveness on the contact of consumers””led Jagu ar had a higher_ (我猜的是Percentage)to……”
2：讲的是changes in the co.& the obstacles they face 唯一庆幸的是这次貌似没有什么indian accent
3:(1).Kelly considered the company’s packages to be: 我猜是C，好像是指它很重要。
后面的题序已经记不清了，大概还有关于saving costs;Kelly 对包装的改进，什么在瓶身上干什么什么;一家对手的用了新的箔的什么包装，其中D说了sparkling point 好像是指人们对健康与否的重视，那题选C的……
第一部分是一个Lecture，关于close-loop martketing的，速度相当快。
第二部分是对公司的改变介绍和未来面对的发展困境的表述。
第三部分是关于对产品包装话题展开的讨论。
Part1：marketing method，具体不太记得了。
好像提到什么support chain之类的。
Part2：公司存在的问题以及，公司的优势。
Part3：一男一女，两个人讨论关于产品包装的问题。
包括包装的特点，能给公司带来什么好处，采取什么样的包装，某公司的包装上印又笑脸，能让顾客觉得心情好，并且health 的感觉，所以效果很好，本公司要不要借鉴，借鉴之后可能存在何种问题，该如何解决等等。
口语部分：
Part 1：进去先问了名字和家乡。
问了关于study和理想的employer是啥样的问题。
P artner的问题是为什么要选择这个career和中国的tourist industry以后发展如何。
Part 2：如何做sales campaign
Part 3：staff 不是很motivated，原因和对公司的影响。
之后问了我们三个问题，每个问题都要求两个人分别作答，是关于part3话题的，有一个木有听懂!一个问题是觉得什么因素最能激发motive，还有一个是如何平衡工作和生活。
Part1：这部分比较正常，先问了下个人姓名，专业，喜不喜欢自己的专业，为什么。
专业问题问的是：中国旅游业将来的发展。
part2：先说我的搭档的吧，她先说的，她的好像是关于员工激励，还是团队合作的。
反正我听见她说什么要培养员工间的corporation。
我提的问题是问她将采取何种措施以实现良好的corporation。
个人觉得，举例子的之类的问题会比较好回答一点。
我的那张纸上，第一个话题好像是information 或者是 international 技术，瞟了一眼，貌似是这些技术在商业场景用的运用之流的，平时准备这个话题较少，就看了下第二个：potent ial building。
这个是说如果公司要建立一个新的building，你将考虑哪些因素。
可以跟平时看的东西靠上，就直接选了这个，第三个没看~~ 抓紧时间准备这个了。
part3：discussing 部分：讨论客户关系的。
一个问题是，怎样评估现存的客户关系，第二个是，通过什么方式(how to)去改进(模糊了~~)客户关系。