新编剑桥商务英语unit10
Unit 10商务英语函电
Unit 10 Claims and Settlement1.settle a claim 理赔2.reject the claim 拒赔3.discrepancy and claim clause 异议与索赔条款4.far beyond 远超过5.reserve the right to do sth. 保留做某事的权利6.claim compensation from sb. for sth. 为某事向某人索赔pensate sb. for sth. 为某事赔偿某人8.with regard to 关于9.the loss in weight 短重10.a surveyor’s report 调查报告11.prove to sb. 向某人证明12.en route 在途中13.take delivery of sth. 取货14.a draft for $800 一张800美元的汇票15.apologize to sb. for sth. = make an apology to sb. for sth. 为某事向某人道歉16.settle the case by arbitration 通过仲裁解决此事17.public auction 当众拍卖18.under the supervision of 在……的监督下19.men’s golf woolen stockings 男式高尔夫羊毛长袜plain about sth. against sb. / complain to sb. of sth. / make complaint about sth. against sb.向某人投诉某事21.keep this consignment 保留这批货物22.have an adequate stock 有足够存货23.have no choice but to do sth. 不得不做某事24.the dispatch of replacement 发出替代货物plete deliveries to sb. 完成向某人的交货26.credit one’s account with 将某笔金额计入某人帐户的贷方27.women’s lisle stockings 女式莱尔线长袜28.the returning charges 退货费29.dozens of 数打30.at your disposal 由你方处理31.take some proper measures 采取适当措施32.seasonable goods 应时货33.amount to … in total 总计达……34.5ply strong paper bags 5层坚固纸袋35.Customer Relations 客户关系部36.go into the matter 调查此事37.automated inventory control system 自动存货控制系统38.the data entry stage 数据输入阶段39.confuse A with B 把A与B弄错40.be intended for 预定（计划）给；（打算）供……用41.intend to do sth. / intend doing sth. 打算做某事42.special sale 专卖43.dust catcher 吸尘器44.mode of delivery 交货方式45.be up to the standard 符合标准46.air freight 航空货运47.be responsible for / hold oneself responsible for / take the responsibility for 对……负责48.be inferior to 比…次/差pare A with B 把A和B作比较50.Bureau of Commodity Inspection and Quarantine 商品检验检疫局51.prior to 在……之前52.without prejudice to our defenses 不损害我们的利益53.without foundation 没有根据54.take sth. seriously 认真对待某事55.double thickness of canvas 双层帆布56.in apparent good condition 表面状况良好57.claim on sb. / claim sth. from sb. 向某人索赔58.at any rate 无论如何59.sign / cancel / carry / break a contract 签订/取消/履行/违反合同60.take the case up with the shipping company 将此事提交船运公司处理61.on one’s behalf / on behalf of sb. 代表某人62.bring this to our attention 将此事提交我方办理63.retail customer 零售顾客64.small red beans 红小豆65.public surveyor 国家检验机构66.lodge a claim against / the supplier 向供应商索赔67.ill-founded complaint 无理投诉68.forwarding agent 运输商，运输行。
新编剑桥商务英语unit10
HOW MADONNA MANAGED SUCCESS
Madonna Louise Ciccone Ritchie is a dynamic business woman who has succeeded in the competitive world of the music industry. How has Madonna achieved her success? And why should we care? Well, if we want to succeed in business, we can learn a great deal from the five dimensions of her successful strategy.
Module 10
10.1 Management
1. Reading How Madonna Managed success?
1 2 3 4
4. Speaking Case study 2. Vocabulary Verb + noun combinations 3. Grammar Conditionals
Vogue
专辑： 专辑：vogue Strike a pose Strike a pose Vogue, vogue, vogue Vogue, vogue, vogue Look around everywhere you turn is heartache It's everywhere that you go (look around) You try everything you can to escape The pain of life that you know (life that you know) When all else fails and you long to be Something better than you are today I know a place where you can get away It's called a dance floor, and here's what it's for, so Come on, vogue Let your body move to the music (move to the music) Hey, hey, hey Come on, vogue Let your body go with the flow (go with the flow) You know you can do it
新编商务英语阅读教程Unit 10 packaging
Benefits of packaging are as following
1.ቤተ መጻሕፍቲ ባይዱ2.
3.
4.
5.
adds visibility adds convenience minimizes environmental damage protects the goods from damage. keep the goods in manageable, controllable sizes.
Unit 10 packaging
Text B
New terms and words
stackable 可叠堆放的 crush-proof 防压的 flip-top 拉盖 aluminum 含铝的 pouch 袋子 texture 结构，构成 kiddie-proof 防孩的 carton 纸板
Three main functions of package
one is to attract the attention of the buyer. another one is to give consumers added convenience for their money. the third one is to protect the goods from environmental factors, such as sun or rain.
To sum up, package change the product in the mind of consumers and open large market. Packaging changes the product by changing its visibility, usefulness, or attractiveness.
新编商务英语基础教程Unit 10
Unit 10 EmploymentI Teaching Aim1. Cognitive Information（认知信息）: Employment2. Language Focus（内容重点）:1）Word Study： A. executive, impression, recall, schedule, tastefully, appreciative, assessment, absorb, personality, preference；B. chief, ambitious, incredible, transform, digital, integrate, correspond, permission, complain2）Phrases：A. according to, due to, show respect to, engage in；B. keep track of, be related to3）Key words：A. establish；B. ensure3. Grammar：被动语态Ⅱ4. Writing（写作技巧）：E-mail写作5. Translation（翻译技巧）：直译与意译III Background Information工作方面词汇1. 个人品质adaptable 适应性强的ambitious 有雄心壮志的capable 有能力的，有才能的careful 办事仔细的competent 能胜任的confident 有信心的conscientious 认真的，自觉的cooperative 有合作精神的creative 富创造力的dedicated 有奉献精神的dependable 可靠的disciplined 守纪律的earnest 认真的well-educated 受过良好教育的efficient 有效率的energetic 精力充沛的enthusiastic 充满热情的expressive 善于表达hard-working 勤劳的industrious 勤奋的ingenious 有独创性的2. 其他内容objective 目标career objective 职业目标employment objective 工作目标position wanted 希望职位job objective 工作目标position applied for 申请职位position sought 谋求职位position desired 希望职位for more specialized work 为更专门的工作for prospects of promotion 为晋升的前途for higher responsibility 为更高层次的工作责任for wider experience 为扩大工作经验due to close down of company 由于公司倒闭due to expiry of employment 由于雇用期满to offer a more challenging opportunity 提供更有挑战性的工作机会to seek a better job 寻找更好的工作to look for a more challenging opportunity 寻找一个更有挑战性的工作机会IV language and Culture Focus （语言文化要点）Text A1.Word study1）executive n.① a person or group in a business organization, trade union, etc. with administrative or managerial powers 行政领导；经理e.g. a sales executive 营业主任She’s an executive in a computer company. 她是一家计算机公司的行政人员。
剑桥中学英语unit10教案
Lesson Plan (unit 10)Goals:1 This lesson aims to have students learn the knowledge of animals.2 in the lesson, students can practice present simple questions and possessive adjectives.3 The students master how to asking for personal information and inviting.Materials:Blackboard and multimedia equipment (a computer)Key points:Do exercises of present simple questions and possessive adjectives.Provide the way to ask for personal information and inviting.Difficult points:How to let students master present simple questions and possessive adjectives. Teaching Procedures:Step 1 revision and a brief introduction of the class.Check the homework, review what we have learned last class.The homework---a compositionDo some exercise of present simple questions.Give a brief introduction of this lesson.Step 2 some more animals1 Have a discussion about the animals on the pictures. Ask questions about them, and tell the classmates what you know about them.What do they live?In trees，in rivers，underground，by the sea…What do they eat?Insects，plants ，mammals，fish…Where in the world do they live？In Asia Africa Europe Antarctica India Australia North American South America 2 a gameIn this game, students are asked to write the names of animals---one animal one student, and students should tell what kind of types the animal is. If one student can’t keep on doing it, she or he should show us a program.There is a list of animals in appendix.Step 3 which animal is it？1 Explain the dialogue and let students recite it.2 Group work: Talk about the animals you like or dislike and tell the reasons.A: What animals do you like?/ What animals don’t you like?B: I like pandas. / I don’t like elephants.A: What other animals do you like? / What other animals don’t you like?B: I like tigers, too./ I don’t like lions, either.A: Why do you like them ? / Why don’t you like them?B: Because they’re strong.. / Because they’re scary.Step 4 Grammar asking questions1 meaning types of questionsQuestions with the verb’ be’Questions with ‘do’ or ‘does’2 describe the questions3 meaning and formStep 5 grammar ‘my, your, his, her’Possessive adjectivesPossessives with names of people or things:Practice use the correct possessive adjectiveWork in pairs. Take turns to start.Step 6 language functionsMaking new friends: learn the dialogue and let students make a role play. Step 7 Appreciate a song. (During the rest time)Sep 8 homeworkRead the passage below, write a composition on how to protect animals.Here are several endangered animals in the world. One is the elephant in Asia. Hunters kill the elephants for their ivory tusks. People use the ivory to make decorations. Another animal in danger is the panda. Pandas live in bamboo trees in China. When people cut down the trees, the pandas have no place to food to eat. Hunters also kill the pandas for their fur. Tigers are also hunted in India for their fur. In the past, no one protected these animals. Now, countries are trying to save them.Appendix：some animalsant 蚂蚁anteater 食蚁兽antelope 羚羊ass, donkey 驴badger 獾bat 蝙蝠bear 熊bedbug, bug 臭虫bee, 蜜蜂beetle 甲虫, 金龟子bird of paradise天堂鸟blackbird 乌鸫buffalo 水牛bull, ox 雄牛bullfrog 牛蛙butterfly 蝴蝶calf 小牛, 牛犊calf( pl. calves) 年幼的牛camel 骆驼canary 金丝雀carp 鲤鱼cat 猫cattle 牛centipede 蜈蚣chameleon 变色龙,chick 小鸡chicken 鸡, 雏鸡chimpanzee 黑猩猩cicada 蝉clam 蚌cock 公鸡cockroach 蟑螂cod 鳕鱼colt, foal 马驹,小马condor 秃鹰copperhead 美洲腹蛇cow 雌牛, 母牛crab 蟹crayfish 小龙虾cricket 蟋蟀crocodile 鳄鱼,非洲鳄crow 乌鸦crucian 鲫鱼cuckoo 杜鹃,布谷鸟cuttlefish 乌贼cygnet 小天鹅deer 鹿dog 狗dog 雄狗dolphin 河豚donkey, ass 驴dormouse 睡鼠dove 鸽dragonfly 蜻蜓drone 雄蜂duck 鸭duckbill, platypus鸭嘴兽eagle 鹰eel 鳗鱼elephant 象flea 跳蚤fly 苍蝇fox 狐frog 青蛙wild goose 雁giraffe 长颈鹿firefly 萤火虫goat 山羊goldfinch 金翅雀goose 雌鹅goose 鹅gull, seagull 海鸥hare 野兔hedgehog 刺猬hen 母鸡hippopotamus 河马horse 马hummingbird 蜂雀kangaroo 袋鼠kingfisher 翠鸟koala 考拉, 树袋熊lamb 羊羔,羔羊large prawn 大对虾lark 百鸟,云雀leopard 豹lion 狮lizard 蜥蜴lobster 龙虾louse, lice 虱子magpie 喜鹊male ant 雄蚁mole 鼹鼠monkey 猴子mosquito 蚊moth 蛾mouse 家鼠mule 骡mullet 乌鱼, 黑鱼octopus 章鱼orangutan 猩猩ostrich 鸵鸟otter 水獭owl 枭,猫头鹰ox 牛oyster 牡蛎parrot 鹦鹉peacock 孔雀penguin 企鹅pig 猪prawn 虾praying mantis 螳螂queen ant 蚁后queen bee 蜂王rabbit 兔rabbit 兔子rat 鼠rattlesnake 响尾蛇reindeer 驯鹿rhinoceros 犀牛salmon 鲑鱼sardine 沙丁鱼scallop 扇贝scorpion 蝎子sea horse 海马sea turtle 海龟sea urchin 海胆seal 海豹shark 鲨鱼sheep 绵羊shrimp 对虾snail 蜗牛snake 蛇sparrow 麻雀spider 蜘蛛squid 枪乌贼,鱿鱼squirrel 松鼠swallow 燕子swallowtail 凤尾蝶swan 天鹅swordfish 剑鱼tarantula 多毛毒蜘蛛thrush 画眉tiger 虎toad 蟾蜍tuna 金枪鱼turkey 火鸡turtle 龟vole 田鼠wall lizard 壁虎walrus 海象water buffalo 水牛weasel 鼬,黄鼠狼whale 鲸white ant 白蚁wildcat 野猫wolf 狼woodpecker 啄木鸟worker ant 工蚁yak 牦牛zebra 斑马。
新编剑桥商务英语高级第三版第Moule9+Module10
新编剑桥商务英语高级第三版第Moule9+Module10Moule99.1 Market research(page 86)Mr N= Mr Niedermeier TM= TelemarketerMr N Hello?TM Sir, is that Mr Niedermeier?Mr N Yes, it is. Now can I help you?TM Sir, I’m calling you from Arat marketing. You’re a holder of a gold Mastercard, is that correct?Mr N Er…yes I am.TM We are carrying out some market research on behalf of your bank. It’s a short survey and to thank you for your time we would like to enter you for a prize draw to win an Aston Martin Vantage sports car. Would now be a good time or shall I call back later?Mr N Umm… how long will it take?TM Only five minutes, Sir.Mr N What is it for exactly? I’m not sure I understood.TM It’s a survey into consumer perceptions of brands. I’m going to give you the names of some well-known brands and I’d like you to give me one positive and one negative impression of this brand. If you don’t have an impression say ‘none’. If you have no knowledge of the bra nd say ‘don’t know’. Otherwise just keep your answers short and simple. Are you ready?Mr N Er… year, I guess so.TM OK. Dell computers. Have you ever bought one?Mr N Yes.TM One positive impression of the brand?Mr N Umm… good value for money.TM And negative?Mr N None.9.2 A product presentation(page 87)Like most good innovations, the one I will present to you today is beautifully simple. Successful new products to my mind fall into two categories: firstly, those which are essentially luxuries.However seductively they’re presented and packaged, they are unnecessary. And then there are those which are necessary, only people haven’t realized it before because the products didn’t exist.Which would you rather be selling? I know I’d rather be selling a neat solution to an unsolved problem.Ok, so, how many of you only remember to water your house plants when you see them wilting or dying? How many of you then spend the next month over-watering the plants until its roots start to rot and its leaves star to b lacken? Come on, we’ve all done it.Plants-carer is the answer to these problems. It’s the brainchild of one of our R&D team, who made an early prototype of the product for its own use at home. Because he was on holiday for tow weeks and had no-one in the block of apartments that he felt he could ask to look after his plants, he devised a simple automatic watering system. Basically, it consists of a container of water, a value and a humidity sensor. When the humidity sensor detects that the earth in the plant pot is too dry, it causes a valve to open and release a fixed amount of water from the container into the plant pot. As long as the earth is damp, the value remains closed.We also have in the pipeline a more sophisticated modelwhich can be used all the time, not just when you are away from home. With a range of settings, it allows you to set Plant-carer to deliver exactly the amount of water indicated in the plant care instructions, watering them as they need to be watered. The result is that the average person can care for a plant as an expert would.I hope you’re beginning to see the enormous potential we have here. This is a product that will appeal to everyone- not just limited to garden centres, or even DIY centres. Plant-carer is a product aimed a t the mass market…it can be sold also through every major supermarket in the country.It comes in three sizes, the smallest retailing at an amazing €8. It has the capability to transform this company; to do, even if it’s on a smaller scale perhaps, what th e Model T did for Apple. Thank you.9.3 Idioms (page 90)M1= Manager1 M2=Manager2M1 As I see, this is a job we can do –It’s well within our capabilities. The only stumbling block is the price.M2 I’ll say. They’re asking us to do something for a price whi ch, quite frankly, for the work involved on our side, just isn’t realistic!M1 Yes, but you’re assuming that we’ve got to start from scratch and that’s not the actually case. It’s not the pricey a job as you think. There’s no need to reinvent the wheel, he re. We can just take an existing piece of software and rework it.M2 iYou say that, but I know what these projects are like. You imagine it’s all going to be plain sailing, but then you inevitably run into one problem after another and before you know it, the costs have spiralled out of control.M1 Of cause there would be teething problems- there are with any project. And of cause we would have to cost that in. But I’m sure we can find some middle group with team.M2 Ok, but if it all goes pear-shaped, don’t say I didn’t warn you.Module 1010.1 A team-building dayWell, hello. Good to see that all made it- thank you. I hope that the programme I’m going to show you today will exist you as much as it does us. I should say before going through it, that through it, that although this will be a full day, the ultimate aim is not just for everyone to have a good time, but to get to know each other better and to understand how each individual thinks, functions and likes to work. It’s this understanding that will make us a strong team.I’ve written a summary of the programme on the handout you’ve all got in front of you and I’ll just go through the schedule now. We’ll meet here at 8am in the morning and be taken by coach direct to Silverstone racing circuit. That should take about 90minuts. On arrival, we’ll be met by Pauline Carter, who is our host for the day. She will explain the morning’s activity and then we’ll divide into four groups. Lunch will be at 1pm in the corporate hospitality suite in the main grandstand and we have a guest speaker lined up- his identity will remain a surprise for now. After lunch Pauline will take us back to the afternoon’s activities and we should be finished by about 4.30. We’ll then have a debriefing session which will last about an hour. This is a chance for everyone to talk about their experience of the day and should finish atabout 5.30.The coach will bring us back to London by 7pm.What will you be doing exactly? well，I don’t want to give away too much but I will tell you two things. First of all, you don’t have to be a grand prix driver: that’s to say, you won’t have to drive a fast car if you don’t want to. Secondly, there is much more to the tasks you will be undertakingthan just driving skills and knowledge of motor sport.So, how should you prepare? Please dress casually: jeans and training shoes (no high heels, please) and a jumper or warm jacket in case it’s cold. You don’t need to bring any of the following: money, mobile phones, PADs, laptops. You can bring a camera if you want. Everything else you need will be supplied. As I said at the outset, I think it’s going to be a really fun and exciting day and I hope it also achieves its aim of helping you to work more closely as a team. Now, are there any questions I can answer? P lease remember that I can’t really say about details of the event itself at the moment…10.2 Taking notes ( page 102)Hello David, Claudia- do have a set. You’re now coming towards the end of your training here- I hope you’ve enjoyed your time. I’ve got on e more task for you and that is it- please listen carefully. What I’d like you to do is to think about the office environment you’ve been working in for the last six month and to product more proposals on how it could be improve.There are some obvious areas to look at: because of the nature of our work and people being out of the office often, not everyone has think that the open plan office is a mistake- I certainly find it difficult sometimes when I have clients on the phone. Then there’s the cosmetic si de of it- people do comment on the decor being a little monotonous and impersonal- maybethat’s just a matter of tasks.But these are conclusion I’d like you to draw for yourselves.I don’t want to spoonfeed you pre-empt your proposals. You’ve got a free h and, basically, and just three days. I suggest you spend the fist couple looking around, talking to people, getting their views and writs up your report on day three. One way or another I’d like the proposal on my desk fist thing Thursday morning. Any questions?。
商务英语剑桥10.1 Text
商务话题管理by Gil Pender
Text1
How Madonna managed success
Madonna LouiseCicconeRitchie iho has succeeded in the competitive world of the music industry. How has Madonna achieved her success? And why should we care? Well, if we want to succeed in business, we can learn a great deal from the five dimensions of her successful strategy.
Exploit Your Competences, Address Your Weaknesses
Another important element in Madonna’s success has been her ability to recognize her own competences and weaknesses. Very early on in her career Madonna realized that neither herdancing nor voice were strong enough on their own. She knew that if she teamed up with the right people such as Michael Jackson’s manager, Freddie de Mann, she’d fill in the gaps. (3)B. Similarly, companies and managers need to develop the right contacts.
剑桥商务英语高级10
Business proposal
Rules of writing: P103
Module 11 The economy
Nov. 3rd, 2012
The economy
What comes to your mind when talking about economy?
The economy
How to write a proposal
Proposal is often sent to readers or a review committee outside the writer’s organization to solve a problem, find answers to questions, or conduct research on a topic of mutual interest. Basically, proposals are persuasive presentations.
Business cycle (or economic cycle) refers to economy-wide fluctuations in production or economic activity over several months or years.
The economy
A-B Decline B-C Depression C-D Recovery D-E Boom
Business proposal
Methods:
Get as much information about the client as possible---annual report, company periodicals, publicity. And the one who is involved in drafting the request for the proposals. Proposals are evaluated by a range of readers, from top managers to technical evaluators to budget analyzers. They will focus on different sections of the proposal. But they should be able to read the first or last section of the proposal, which is a summary of the proposal. Don’t rely on standard format since no company sees itself as being like any other. Create new ideas to fit the needs of a particular clients, thus do not recycle old solutions.
Module 10 剑桥商务英语
Business dressing for women are suits and sensible heeled shoes. Business dressing for men are leather shoes and the clothes with ties.
Punctuality is a virtue and try to practice it especially in the business world. Less gestures and more eyes contact. Gifts are always appreciated . Giving or Saving face/show due respect for one’s feelings(给面子） After meeting, there is a dinner together. Seating arrangement.
Conclusion
Chinese business manners include:
Dressing
Movement
Words
Understanding of the Chinese culture
Receive an invitation letter
1. Find out the important information 2. Look at the end of the letter (R.S.V.P) 3. Check your schedule to decide
What makes a good leader? Motivate people Value employees Get good results
新编剑桥商务英语(中级)Module 10
《新编剑桥商务英语》（中级）（第三版）Module 1010．1 Business Topic Management商务话题篇管理运作本小节学习重点●熟悉相关词汇●学会讨论管理运作这一话题●练习在阅读过程中培养上下文意识和对语篇衔接手段的辨别能力●练习根据提示要点展开口语讨论●掌握条件句的用法●掌握报告的写法法dimension n．方面，部分vision n．远见，梦想，设想focus group 专题调研会，小组座谈会dance floor 舞池social norms 社会准则renewal n．更新，重新开始reinvention n．彻底改造，干一件和以前完全不同的工作merchandise vt．＆_n．吹捧，宣扬，使被接受；宣传品lesser-known 不为人所知的megaband n．超级乐队gig n．(口)(爵士乐队、摇滚乐队等的)特约演奏star rating 评分等级，星级评分funk n．乡土爵士乐，以旋律性与节奏感著称product placement产品置入(式广告)prop n．产品特色，等于propositioncommercial n．(电视、电台、电影上播放的)商业广告aftershave n．(剃须后使用的)润肤水相关背景知识：麦当娜Madonna(麦当娜)全名为Madonna Louise Ciccone Ritchie，也作Madonna Louise Veronica Ciccone，英文名为Madonna。
20世纪80年代至今美国最著名的歌星和影星之一。
1958年8月16日出生于美国密歇根州底特律，父母为意籍美国人。
曾在密歇根大学学习舞蹈，17岁离校来到纽约，当过模特和舞女，经过艰苦奋斗，五次获美国唱片业最著名的奖项格莱美音乐奖(Grammy)。
时尚的麦当娜是全球仿效的“百变女王”，几十年在西方世界屹立不倒，从一个流行乐手成长为一个艺术家，不管大家承认与否，她已经成为一个象征符号。
新编剑桥商务英语(初级)学生用书_答案
新编剑桥商务英语(初级)学生用书_答案1. Unit 1: Getting StartedReading Task1.The United Nations International Children’s Emergency Fund.2.Its headquarters is in New York City, USA.3.To advocate for the protection of children’s rights and improve their lives.4.The rights and well-being of every child. Vocabulary Task1.satisfy2.temporarily3.repair4.shipment5.suitableListening Task1.False2.True3.True4.False5.False2. Unit 2: CommunicationReading Task1.People working in multinational companies.2.Because of differences in culture, customs, and business practices.3.Cultural sensitivity, adapting communication style, and understanding non-verbal communication.4.Polite greetings, appropriate dress code, and being punctual.Vocabulary Task1.manage2.appropriate3.gesture4.moderate5.standardListening Task1.C2.B3.A4.B5.A3. Unit 3: Business TravelReading Task1.It helps to establish and maintain business relationships.2.Making hotel reservations, booking flights, and arranging transportation.3.They need to be aware of local customs, etiquette, and have knowledge of the local language.4.Preparation, documentation, and being organized. Vocabulary Task1.navigate2.accommodation3.confirm4.transport5.locateListening Task1.B2.A3.C4.B5.C4. Unit 4: Company OrganizationReading Task1.To understand the structure, roles, and responsibilities within a company.2.It provides a clear understanding of the hierarchical structure within a company.3.It helps to ensure effective communication and coordination between different departments.4.Functions, departments, and positions. Vocabulary Task1.assign2.colleague3.document4.policy5.superviseListening Task1.C2.A3.B4.C5.A5. Unit 5: Job InterviewsReading Task1.It is an opportunity for employers to evaluate the suitability of candidates for a specific job position.2.Preparing for commonly asked questions and practicing good body language.3.Being well-groomed, dressing appropriately, and being confident.4.Asking relevant questions and expressing gratitude for the opportunity.Vocabulary Task1.evaluate2.relevant3.confident4.opportunity5.gestureListening Task1.C2.B3.A4.B5.A6. Unit 6: Telephone SkillsReading Task1.It is a commonly used tool in business communications.2.To ensure effective communication and maintain good business relationships.3.Answering professionally, speaking clearly, and paying attention to tone and pace.4.Taking messages, transferring calls, and resolving issues.Vocabulary Task1.effectively2.professional3.manner4.transfer5.issueListening Task1.B2.C3.A4.B5.C7. Unit 7: Emails and Writing SkillsReading Task1.Emails are used for quick and efficient communication.2.Formal and informal emails.3.Subject line, greeting, body, and closing.4.Being concise, using proper grammar and punctuation, and proofreading.Vocabulary Task1.efficient2.formal3.grammar4.proofread5.conciseListening Task1.C2.B3.A4.B5.A8. Unit 8: PresentationsReading Task1.To effectively communicate information, ideas, and proposals to a group of people.2.Planning, creating visual aids, and practicing the delivery.3.Confidence, eye contact, and engaging with the audience.4.Structuring the presentation, using visual aids, and answering questions.Vocabulary Task1.effectively2.visual3.audience4.engage5.structureListening Task1.B2.C3.A4.B5.C9. Unit 9: Business CorrespondenceReading Task1.It is written communication between businesses or individuals.2.To provide information, make inquiries, and establish business relationships.3.Proper salutation, clear and concise content, and professional closing.4.Business letters, memos, and emails.Vocabulary Taskmunication2.inquiries3.content4.professional5.memosListening Task1.A2.C3.B4.C5.A10. Unit 10: Socializing and EntertainmentReading Task1.It helps to build rapport and strengthen business relationships.2.Attending social events, dining out, and participating in recreational activities.3.Appropriate behavior, cultural sensitivity, and beinga good listener.4.Small talk, cultural knowledge, and expressing gratitude.Vocabulary Task1.strengthen2.appropriate3.behavior4.listener5.gratitudeListening Task1.C2.B3.A4.B5.CThis is the answer key for the New Cambridge Business English (Ele mentary) Student’s Book.。
商务英语Unit 10
Segment your target market
___ the target market into smaller groups to ___ on specific customers
3
Defining a customer market
NEW BE2 U10 (by Xiang Shu)
4
Lead-in question:
What do you think of when you hear or see the word market?
NEW BE2 U10 (by Xiang Shu)
NEW BE2 U10 (by Xiang Shu) 12
To reduce costs and competition while reaching the key customers.
To create promotions that closely match the specific needs of a segment. To be able to price products based on the income level of different segments.
NEW BE2 U10 (by Xiang Shu) 6
A place where buyers and sellers interact to trade goods or services for money or barter. All markets consists of people. Can also be defined by a particular item and its existing and potential customers, e.g. “the car market” A market is the total value of and quantity of a product or service that satisfies customer need.
剑桥商务英语第二版 Unit 10 a business hotel
Unit 10a Business Hotel
Secretarial adj. involving connected with the work of a secretary
Unit 10a Business Hotel
Lounge n. waiting-room at an airport, etc （机 场等的）等候室
e.g. the departure lounge 候机室.
public sitting-room in 等的）休息室.
I: So what special needs do business travelers have?
K: One of the most important things is a quick check-in and check-out. After a long trip it’s annoying to have to wait at the hotel reception for five minutes. Room service is also very important. Guests often stay in their rooms working and don’t have the time to go out to a restaurant, so they want their meals to be served in their rooms.
Unit 10a Business Hotel
I: And what facilities are there in the rooms?
剑桥商务英语(初级)课件：BEC Unit10
如果who, which 和that 不是关系从句中谓语动词 的主语，有时可以省略who, which 和that.
The seminar (that) I went to was well attended. 我 参加的研讨会出席人数很多。
（seminar 不是went 的主语）
其他描述人的形容词：
New words & Expressions
priority 优先权，优先处理的事 human interaction 人际互动 network 人脉关系网 entrepreneurship 企业家精神 strategic planning 战略规划 do without 没有… 也行 be/go over budget 超出预算 preferential rates 优惠价，特惠价
New words & Expressions
dress code 着装惯例，着装准则 local specialty 地方特产 recommend 推荐，介绍 Stirling 斯特灵（位于苏格兰中部） Bonn 波恩（德国城市） Belfast 贝尔法斯特（北爱尔兰首府） Copenhagen 哥本哈根（丹麦首都）
New words & Expressions
understanding 善解人意的 leadership potential 领导潜能 resolve disagreement 解决分歧 take responsibility for 对… 负责 inspiring 鼓舞人心的 agree on 对…取得一致意见 Chamber of Commerce 商会
别再穷于应付，要起领导作用！
10.1 Business Topic: Career Development 商务话题：职业发展
【商务英语课件】Unit-10--Complaints-and-Claims
Smith: Mm, this is really very serious… Hudson: I’m glad you think so. I’m absolutely disgusted with the way I’ve been treated by your company. But what are you going to do about it, Mr. Smith? Smith: I’m going to make some inquiries right away, then call back when I’ve sorted things out. Hudson: OK. Smith: I’m really very sorry, Mr. Hudson, for all the trouble you’ve had. It’s not the way we like to do things… Hudson: I hope so.
3. Discuss the following questions in pairs or small groups.
1) Which do you think are the most effective complaint tips you have worked out above? Why?
Hudson: No, Miss, I’m afra to complain, but Ive had a lot of trouble with your company, one way or another. I’m going right to the top this time.
inferior quality
2. When you purchase a product that is defective or doesn’t perform properly, how do you lodge a complaint that will get results? Discuss with your partner to work out as many tips as you can for effective complaints.
新编剑桥商务英语高级第三版 第101
MODULE 10 BUSINESS TOPIC10.1 Travel and entertainmentVOCABULARY Business travel1 Do you agree with this view?‘I can see a trend, executives want to save costs on businesstravel ,and connecting people virtually is becoming moreaffordable.’2 Study the phrases in the box.What does each onemean?How is it pronounced?commute subsidised transport congestion give a lift to someonerush hour teleconferencing car share scheme travel expenses3 Which of these statements do you sympathise with?1 Spending two hours each day commuting to and fromwork really affects people’s quality of life.2 It’s fair that the company should subsidise travel forpeople who commute a long way to work.Learning Tip 3 If more people worked flexibly we could avoidcongestion and rush hours.Try to use idiomatic 4 I don’t mind giving a colleague a lift to work now and phrases when then but I couldn’t take part in a car share scheme. I expressing opinions: enjoy that hour to myself in the mornings.eg I couldn’t agree 5 Air travel is too time-consuming.Video andmore ;I’d go along teleconferencing is the only way forward.with that;Actually, 6 It’s the duty of every employee to manage their business that’s not the way I travel expenses as if it were their own money.see it,etc.4 Discuss the following questions.1 How do you get to work / college each day?2 Why do you use this from of transport ?3 Do you pay for your own travel?5 As the new manager of the support services atSterrman, Engineering firm, you have been asked toreduce spending on travel and entertainment .Suggest a policy to tackle each of the problems below.Current situation1 The company owns and maintains a fleet of 35company cars for the sales team.2 The company pays for business class tickets on bothlong and short flights.3 The use of expensive restaurants to entertain guestsand clients is very common.4 The company spends a lot on hiring outside rooms formeetings and conferences.Compare your answers with a partner.LISTENING A team-building day6 A lot of companies use team-building events ,such ascanoeing events,treasure hunts,company role plays,etc.But what should their aim be?Prioritise(1-7)thefollowing aims.A generally getting to know each other betterB breaking down formal barriers between managementand employeesC bringing out the best qualities in each individualD helping people to feel better about themselvesE distinguishing leaders from followersF increasing loyalty to the companyG helping to remember that there’s more to life than justwork7Is there some other benefit that hasn’t been mentionedAbove?810.1 Your company has organised a team-building dayat Silverstone Motor Racing Circuit. You have beenasked to attend a short presentation of the programmefor the day. Listen and complete your notes. Use up tothree words for each space.Team-building dayThe aims0 The aim is not only to have a good time .1 To learn how each individual think,functions and ______.2 This new understanding will make us_______________.The schedule3 Meet at the office at ___________________.4 The journey will take ___________________.5 For the activities we will be divided into_____________.6 At lunch there will be a surprise _________________.7 After the afternoon’s activities there will be a ________.Preparation8 Dress__________________.9 In case of cold bring a jumper or___________________.10 No mobile phones, laptops, but can bring ____________.The home of British Motor Racing9 What do you think the activities at the circuit will be exactly? GRAMMAR Future forms1 Look at the verb forms in these sentences(1-6).WhatForm is used to express the following about the future?Future formsa an offerb a decision already takenc an arrangementd a schedulee a general predictionf a confident prediction1 The day will begin with a working breakfast at eighto’clock after which delegates will have 30 minutes offree time before the first seminar at 10 o’clock.2 We’re not going to have a Christmas party this year;instead we are going to give the money we would havespent to a charity.3 She’s not easy to convince,is she?I can see this is goingto be a very long discussion.4 Don’t worry, I’ll take the laptop with me.That’s one lessthing for you to remember.5 I’m meeting him at his office at 6.30 and then we’reeating at a Greek restaurant in the city center.6 I think he’ll find it difficult to adapt to his new role,because he’s used to being independent.Learning Tip 2 You colleague has written this email for an agent in Note the use of the Djakarta.Before you send it, she has asked you to put present when two verbs she’s not sure about in the most natural form. Clauses about thefuture are connected Dear Jimwith when or another Thank you for your email, asking about our plans for time phrase. next year.I will see him.I will I (0) will do my best to explain the situation.give him yourmessage.__When I I agree that this year has been disappointing,but wesee him, I’ll give him expect that sales (1)________(pick up)next year.The your message. result of our marketing meeting last week is that we (2)__________(launch) the new version of the DCT10 inAsia next spring. From the feedback we’ve had in Europe,I’m sure it (3) _______(be) a great success.The International Gas Industry Trade Fair (4)_______(take place)in Singapore next March.I (5)______(fly)out there with Jane on 16 March and I hope to have acouple of days extra to see some agents, but I (6)_____(call) you when I (7)_______(have) my exact schedule,so that we can arrange to meet.In the meantime,let me know if you(8)_______(visit) theUK any time soon. Then we can arrange to meet for ameal and a chat.Best wishesSarahREADING Events management3 Do you think being responsible for organising corporate events,Sponsorship,parties and team-building events in a dream job?Why?/Why not?4 Read the article from a business magazine about organisingcorporate events.● Choose the best sentence from those below(A-H) to fill each ofthe gaps in the test.● Do not use any letter more than once.● There is an example at the beginning(0)HOW TO MANAGE AN EVENTHow would be an events organiser?On the face of it ,playing ‘my genial host’ to a group of freeloading clients doesn’t seem too arduous a task. But the amount of stress experienced in getting ready for it and the real and ever-present danger of something going horribly wrong make it a job only for those with nerves of steel. (0)E The list is endless.Corporate hospitality events should be an opportunity to relax with your customers and get away from business,but instead they actually expose a company to close scrutiny by its most valued audience and leave a lasting impression in their minds .Done well ,the client is left with the image of a creative ,fun and professional organisation. (1)______Worse still ,you might offend:the company who arranged a James Bond theme night that started with a group of international guests being greeted by bikini-clad ‘Bond girls’ should have known better.The first consideration is what the aim of the event is :to launch a new product ,to develop awareness of the company’s mission, to build relationships with new clients or just to thank existing ones for their continued custom .(2)_______For the latter you won’t necessarily have to spend excessively to get it right ,but you willhave to think about what will make the event memorable. Audience participation is generally a good way to achieve this ,for example giving a theme to the event ,such as a 1970s disco or a Hawaiian evening.(3)________It may also put some under pressure ,making them feel that they will have to dance like John Travolta or to rely more on their wallet than their imagination to make their costume.(4)__________ An alternative is simply to give them a treat by taking them to a show or sporting event and afterwards for a meal where they can relax and chat .(5)________The advantage of these is that the clients are more likely to look forward to it and to share the good news with others in the wider world who may also have an interest in the event .(6)________In addition ,anything that goes wrong at the events is likely to reflect badly on the main organiser and not your company.A This will get the participants more involved and help to ‘break the ice ’if peopledon’t know each other well,but be careful.B An example of this would be a golf tournament or a football match.C The first two are more like presentations and will mean putting on a show toImpress.D Staff parties,on the other hand ,are much less stressful because the consequencesof failure are not so damaging.E A speaker may not turn up ,a piece of vital equipment may fail ,the invitation mayGive the wrong date.F Done badly ,the company may end up looking cheesy ,disorganised or evenCheap.G The result is good publicity and an enhanced image for the company.H The balance is a difficult one and it all depends on the skill of the organiser in theplanning and publicizing of the event ,so the guests feel at ease. VOCABULARY Go and get1 Complete the following sentences using the correct form ofeither go or get.0 There is always a danger that something will go wrong on theday.1 I have a lot of things to ______ready before the party tomorrow.2 The key to a successful event is to _________all the participantsinvolved.3 I can’t do 13 July, I am afraid --it’s the day my brother is ______married4 Don’t worry.Everything is _________according to plan.5 Can you call them please?I’ve tried to convince them, but I’mnot ________anywhere.6 The budget for this event is out of control. The company will_________bankrupt at this rate.7 The boss will _______ crazy if the funds out you’ve taken hisparking space.8 Everything went smoothly ,except for the three people who ____lost on their way from the airport.2 Choose four of the above phrases with go or get and writesentences of your own.READING Planning a corporate event3 You work for Vermillion Events Management, whichspecialises in organising conferences and corporate events.Youreceive the following letter . Read it and with your partneragree an outline plan for the event using the framework givenon page 101.CATHSTONE●●●●DESIHNERS OF FINE JEWELLERYDear sir / madamCathstone will be celebrating its 50th anniversary in business thisNovember and would like to organise a suitable event toCommemorate the occasion. Your company was recommendedto me by a colleague.In case you have not heard of us,Cathstone is Asia’s leadingjewellery designer and wholesaler.We supply prestige jewellersin major cities across the world.Attending the event will be the senior management team(30people) and about 200 of our key clients and supplies withtheir husbands,wives or partners.I don’t need to stress to you the importance of putting on a goodshow ,but we leave it to you to come up with a proposal for whatthe theme and venue might be .We have set aside a reasonablebudget for the event,but of course we are not handing you ablank cheque !Please submit a rough estimate of cost with yourproposal .I look forward to hearing from you.Your faithfullyMartha LoraxMartha LoraxCommunications DirectorOutline proposal for corporate event1 Company _______________________________________2 Purpose of event ___________________________________3 Venue____________________________________________4 Theme ___________________________________________5 Speakers/Guests___________________________________6 Activities_________________________________________7 Food and drink____________________________________8 Promotional literature /gifts__________________________9 Approx. cost per head_______________________________ SPEAKINGExam successPractice making briefnotes that you canRefer to when giving ashort speech orcontributing at ameeting.Making a pitch4 You have been invited to pitch for the customer event atCathstone .Divide yourself into pairs of events managers and apanel of a Ca thstone managers.Read the instructions belowand then act out the meeting.Events managersPresent your ideas for the event to the Cathstone panel.Divide the presentation into two parts so that each person has equal opportunity to speak .Be prepared to answer questions afterwards.PanelFirst discuss together what you are looking for .Then listen to two or three pitches by different event management companies. After each pitch ,ask questions.At the end decide who is the winner and be prepared to give our reasons.。
10B
新编剑桥商务英语中级学生用书 Unit10BI Donald, your consultency helps companies enter foreign markets. What kind of help are companies looking for whenthey come to KMP?D Well, companies usually have a specific market in mind anda pretty good idea as to which products they intend to export. BUt what they're not sure about is how to get the productinto the target maket.I So what is the best way?D Well, there are many options, form franchises to wholly-owned subsidiaries. The higher teh degree of ownership, the more control you have. However, ownership also means more investment and, therefore, more risk.I So what's the safest way of entering a market?D Well, if you want to keep financial risk to a minimum, you should think about a licensing arrangement or perhaps a franchise. That way you don't have any of the costsassociated with setting up production facilities. And, of course, you retain control of the product, which means you avoid some of the conflicts involved in joint ventures.I But joint ventures are a very popular way of enteringforeign markets.D Yes, they are, because they allow a company to share someof the costs and risk. And even more importantly, theyprovide essential local knowledge without the cost of havingto acquire a company. But they're not risk-free.I So, what are the danger of joint ventures?D Well, in a typical joint venture the two partners pooltheir know-how and learn from each other as they work together. But, in fact, it's actually a learning race. Onefirm might learn much faster than the other and start takingall the decisions. It could eventually decide it has no more use for the arrangement and even terminate it.I So, if you wanted to keep control and avoid that, a wholly-owned subsidiary would be the best option, then?D It really depends on the target market. If, say, there's potentially a very high demand, then it would make sense to buy or set up a subsidiary and produce locally, because of economies of scale. Distance, of course, is another fator. Shipping to the other side of the world can be very expensive. That's why a lot of Japanese companies produce in Europe.I ANd what other factors can improve a company's chance of success?D Well, as I said, our clients usually know which productsthey want to export, but they often don't realize how much their product needs to be adapted. You see, some products require an understanding of local needs and an ability to use this knowledge in the product's design.I OK. So, let's say a company has successfully entered a market. How quickly should it look to expand?D Well, once again, it's finding the best way of minimizing risk while optimizing opportunity. However, under certain circumstances, a company is forced to expand in order to survive.I And when is this the case?D When, for example, you enter a market with a successful formula that's easy to copy - because yuu'll soon have a lotof local competitors offering the same products or services. Now, unless you're in a position to expand quickly enough to make economies of scale possible, these local companies will soon undercut you and price you out of the market.I And how can a company prepare for this expansion?D Well, the key to expansion is not spreading your manageial and fiancial resurces too thinly. That's why it's crucial to develop a long-term strategy and make a thorough assessmentof all the resources available for expansion. Otherwise, you won't be able to defend and profit from the market presence you've created. I Donald, your consultency helps companies enter foreign markets. What kind of help are companieslooking for when they come to KMP?D Well, companies usually have a specific market in mind anda pretty good idea as to which products they intend to export. BUt what they're not sure about is how to get the productinto the target maket.I So what is the best way?D Well, there are many options, form franchises to wholly-owned subsidiaries. The higher teh degree of ownership, the more control you have. However, ownership also means more investment and, therefore, more risk.I So what's the safest way of entering a market?D Well, if you want to keep financial risk to a minimum, you should think about a licensing arrangement or perhaps a franchise. That way you don't have any of the costsassociated with setting up production facilities. And, of course, you retain control of the product, which means you avoid some of the conflicts involved in joint ventures.I But joint ventures are a very popular way of enteringforeign markets.D Yes, they are, because they allow a company to share someof the costs and risk. And even more importantly, theyprovide essential local knowledge without the cost of havingto acquire a company. But they're not risk-free.I So, what are the danger of joint ventures?D Well, in a typical joint venture the two partners pooltheir know-how and learn from each other as they work together. But, in fact, it's actually a learning race. Onefirm might learn much faster than the other and start takingall the decisions. It could eventually decide it has no more use for the arrangement and even terminate it.I So, if you wanted to keep control and avoid that, a wholly-owned subsidiary would be the best option, then?D It really depends on the target market. If, say, there's potentially a very high demand, then it would make sense to buy or set up a subsidiary and produce locally, because of economies of scale. Distance, of course, is another fator. Shipping to the other side of the world can be very expensive. That's why a lot of Japanese companies produce in Europe.I ANd what other factors can improve a company's chance of success?D Well, as I said, our clients usually know which productsthey want to export, but they often don't realize how much their product needs to be adapted. You see, some products require an understanding of local needs and an ability to use this knowledge in the product's design.I OK. So, let's say a company has successfully entered a market. How quickly should it look to expand?D Well, once again, it's finding the best way of minimizing risk while optimizing opportunity. However, under certain circumstances, a company is forced to expand in order to survive.I And when is this the case?D When, for example, you enter a market with a successful formula that's easy to copy - because yuu'll soon have a lotof local competitors offering the same products or services. Now, unless you're in a position to expand quickly enough tomake economies of scale possible, these local companies will soon undercut you and price you out of the market.I And how can a company prepare for this expansion?D Well, the key to expansion is not spreading your manageial and fiancial resurces too thinly. That's why it's crucial to develop a long-term strategy and make a thorough assessment of all the resources available for expansion. Otherwise, you won't be able to defend and profit from the market presence you've created.。
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I fell in love with San Pedro warm wind carried on the sea, he called to me te dijo te amo I prayed taht the days would last they went so fast
Tropical the island breeze all of nature, wild and free this is where I long to be la isla bonita and when the samba played the sun would set so high ring through my ears and sting my eyes you Spanish lullaby
Come on, vogue Let your body move to the music (move to the music) Hey, hey, hey Come on, vogue Let your body go with the flow (go with the flow) You know you can do it
I want to be where the sun warms the sky when it's time for siesta you can watch them go by bea world where a girl loves a boy and a boy loves a girl
* Change is the secret of Madonna’s success. If she fails to recreate her image over and over again, she would not have been successful.
* She’s always reinventing. (开拓新领域）
Reading: How Madonna Managed Success?
1. What do you think are the main reasons for Madonna’s continued success over the last twenty-five years? Compare your ideas with the article below.
Last night i dreamt of San Pedro It all seems like yesterday, not far away
(Repeat) tropical the island breeze all of nature, wild and free this is where i long to be la isla bonita and when the samba played the sun would set so high ring through my ears and sting my eyes you Spanish lullaby
Come on, vogue Let your body move to the music (move to the music) Hey, hey, hey Come on, vogue Let your body go with the flow (go with the flow) You know you can do it
Vogue
Strike a pose 专辑：vogue Strike a pose Vogue, vogue, vogue Vogue, vogue, vogue
Look around everywhere you turn is heartache It's everywhere that you go (look around) You try everything you can to escape The pain of life that you know (life that you know)
La Isla Bonita
专辑：true blue
Last night i dreamt of San Pedro just like i'd never gone, i knew the song a young girl with eyes like the desert it all seems like yesterday, not far away
Tropical the island breeze all of nature, wild and free this is where i long to be la isla bonita and when the samba played the sun would set so high ring through my ears and sting my eyes you Spanish lullaby
When all else fails and you long to be Something better than you are today I know a place where you can get away It's called a dance floor, and here's what it's for, so
Module 10
10.1 Management
1. Reading How Madonna Managed success?
1 2
2. Vocabulary Verb + noun combinations
3
3. Grammar Conditionals
4 4. Speaking Case study