Advertisements
advertisement(牛津版M4,U1) 公开课精品课件
What is an advertisement?
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
What is an advertisement?
Topic
Advertisements
What is an advertisement?
Supporting details
Does an advertisement tell people the complete truth?
Public service advertisements
Conclusion
1.Design a commercial ad: try to sell a kind of icecream to students.
2.Design a PSA about school life. (protect grass; save water; respect teachers…)
Group work
Suppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. Use
no more than three sentences.
Hope project 希望工程
Yes to life, no to drugs
Knowledge changes life.
Deal with large social issues
advertisement(牛津版M4,U1)实践报告.pptx
实践报告
实践设计思路： 1.教育部 2003 年颁布的《普通高中英语课程标准》所描述的高中要达到的七级的总体要求 中希望高中生能读懂供高中学生阅读的英文原著简写本及英语报刊。具有初步的实用写作 能 力，说明文作为一种实用文体是高中生必须掌握的。 2. 以 advertisements 这一全文关键词和 reading strategy 为贯穿课堂教学的两条线索。力争做
---Yes. “We must not fall for this kind of tricks.” 4. According to the above three parts, explain to the Ss the structure of expository writing:
(1) Even if an ad does not lie, it does not mean it tells you the complete truth--Subject/topic
Let’s come back to the whole passage to see whether the whole passage follows the structure or not.
Topic --- Advertisements Supporting details---- (1) What is an advertisement?
Step 7 Discussion 1.Enjoy two ads(video). Ask the Ss to tell what type they belong to and ask them to express their own opinion about the ads. 2.It seems that you can clearly express your own opinion about ads. So what do you think makes a good advertisements?(If time is limited, teacher can make a conclusion here. If time permits, ask the Ss to discuss and make a conclusion.)
Advertisements广告英语
• Taste its strong atmosphere of milk， just like silk fly around you.
即使每人每天一百多美元，我们那令人终生难忘的极富刺激的旅行仍然便宜。
ห้องสมุดไป่ตู้
4. Simple Sentences
Eg1. Coca-Cola is it． 还是可口可乐好！ Eg2. Fresh Up With Seven-Up. 饮七喜，添精神。 Eg3. Introducing FITNESS magazine. It’s about health，it’s about exercise，it’s about your image，your energy，and your outlook． 向您推荐《健康》杂志：关注健康，锻炼，形象， 精力，展望。
Visual Attraction
视觉吸引篇
Poster Advertisement 海报广告
Alphonse Mucha(慕夏/ 穆夏) （1860-1939）was a Czech [tʃek](捷克）Art Nouveau painter,known best for his distinct（独特的） style. He produced many paintings, illustrations（插画）, advertisements, postcards, and designs.
advertisement 广告
【写作佳句及惯用表达】1. Daily life needs advertisements because the main function of advertising is to disseminate information on commodities, services, culture, employment, student enrolment and even marriage. 日常生活需要广告，因为广告的主要功能是传播有关商品、服务、文化、就业、招生、甚至婚姻方面的信息。
2. Advertisements provide the most direct, comprehensive and detailed information. We get to know about household goods from advertisements. Advertising can be beneficial to the customers if it is true to its claims. 广告提供最直接、全面和详细的信息。
我们从广告上了解家用商品。
广告如果名副其实，对消费者是有益的。
3. Advertising creates mass markets. Without advertisements, manufacturers may find it difficult to sell their products. 广告可开拓市场。
如果没有广告，生产者就可能难以销售他们的产品。
4. Without advertisements, newspapers, commercial radios and television companies could not survive. （如果）没有广告，报社、商业广播电台、电视公司就不能生存。
5. Advertisements are misleading and cheating. They are filled with flowery phrases and empty promises. 广告起误导作用，并具有欺骗性。
《世纪商务英语》翻译讲义Advertisements
《世纪商务英语》翻译讲义AdvertisementsUnit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly./doc/a6dbcee8dd3383c4bb4cd2fa.html nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC：we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences（省略句）Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟⼈)， simile & metaphor(明喻，暗喻)，pun(双关)，alliteration(头韵) ，rhyming(尾韵), hyperbole(夸张)，repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果)：A taste of paradise Fila：Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.（3）溪⼝千层饼采⽤传统⼯艺，制作精细，质地松软，清⾹可⼝。
Advertisement高中英语作文_高中英语作文_
Advertisement高中英语作文写作作为英语教学的一个重点与难点一直为师生所关注。
但在实际的英语学习过程中,一些学生将更多的时间投入到见效较快的词汇、英语阅读等部分,而忽略了英语写作问题。
下面是小编为你整理的Advertisement高中英语，希望你喜欢!Advertisement高中英语作文篇1Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
Advertisements(广告)
Advertiseme nts（广告）
1在现代社会里广告到处可见。
2为了吸引顾客，3广告多种多样。
4要警惕欺骗性广告。
,,,,,,广告在现代社会里广告到处可见。
当你走在大街上，你看到大的广告招贴板上画着的漂亮小姐向你微笑; 读报时，你发现一半的板面都是广告；打幵电视机，你还会看到广告。
不管你喜欢不喜欢，广告每时每刻都在涌入你的生活。
现在登广告的人还想出几百种使我们赢得巨款的比赛。
不但提供免费样品，而且提供免费汽车，免费住房乃至免费出国旅游。
他们发现我们所有的人都喜欢不出钱而得到东西。
无线电和电视机已经使登广告的人有可能利用这种办法来吸引千百万人的注意。
但是，并非所有的广告都真实可靠。
某些广告产品证明是骗人的，或者说产品与广告不符。
有些广告诱惑消费者花钱买那些他们并不真正需要的东西。
因此，消费者自己的正确判断才是必要的和基本的。
最新精品作文：Advertisements(广告)_500字作文
Advertisements(广告)_500字Nowadays， more and more advertisements appear on newspapers， broadcasts，magazines as well as streets。
People have different views on advertisements。
Some people think advertisements can help people to have a wide choice of goods and they help consumers know the goods and businessmen better。
The consumers can gain not only knowledge of goods but also artistic enjoyment。
Contrary to those people， many others think advertisements are very unpleasant。
Consumers are often cheated by the false advertisement on which consumers always waste a great deal of time。
What is more，consumers fell annoyed to be interrupted when they are watching TV plays。
So advertisements should be limited。
But whether you like it or not， advertisements have become a part of our life。
广告现在越来越多的广告出现在报纸、广播、杂志甚至街头，人们对此有不同的看法。