一汽大众-全新迈腾预售期指导文件
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全新迈腾预售期指导文件一汽-大众销售有限责任公司
日期：17.Jun.2011
内容Content
n全新迈腾品牌历史
n产品定位
n产品核心亮点
n产品核心竞品
n目标用户群特征
n与迈腾产品差异对比
n车型投放策略
n车型预定价格
n车型定义描述
n市场沟通定位
n市场传播计划
n培训计划
n资源供货状态
n订单系统工作
38年的品牌辉煌历程(1973-2011) ，全球销量已高达1500万辆
Buick New Regal
轮胎Reifen 215/55R16W 235/45R17Y
豪华型
/尊贵型/至尊/旗舰型
真皮多功能方向盘
舒适型
真皮方向盘
方向盘定义描述
9、全新迈腾车型描述
10、全新迈腾市场沟通平台
全新迈腾市场宣传色
New Magotan Communication colour
摩卡棕
TVC 15s (20th Jun. -25th Jul.)
VO:全新一代迈腾，即将傲然登场，详情垂询经销商The New Magotan coming soon, more information available at dealers.
Subtitle: 4008-171-888
经销商横版版式-《车灯+眼睛系列篇》320*240mm (W*H)Print for Dealer (Horizontal) -
Headlight + Eye Campaign
投放建议：此系列可做拉页联页，或单独画面形式投放；为避免破坏产品完整性，眼睛篇不建议跨页投放
Release Suggestion: spread page, continuous page or single page are practical; avoid Eye Campaign as spread to maintain product completeness
此稿为目前设计稿仅供参考，请以最终完稿及使用尺寸为准
HL: 智者见智Wisdom in the eyes of beholder
Sub HL: 全新一代迈腾，即将傲世而出，敬请期待。The New Magotan is coming soon
B/C: 辉映极致荣耀，尊享品味人生。全新一代迈腾，承袭德国纯正血统，融合非凡创新科技与高端豪华配置，以智慧光芒辉耀无上尊崇。更多信息，敬请莅临一汽-大众当地特许经销商垂询。详情致电：4008-171-888
Sparkling great glory, enjoying quality life. The New Magotan, born with Germany genuine bloodline, integrates outstanding technology and luxury equipments, sparkling ultimate reputation in wisdom brilliance. Your visit to FAW-VW local franchised dealer is cordially invited. More information available at 4008-171-888
经销商竖版版式-《车灯+眼睛篇联页》159*240mm (W*H)
Print for Dealer (Vertical) -Headlight + Eye Spread
投放建议：此系列可做联页投放
Release Suggestion: continuous page
HL: 智者见智Wisdom in the eyes of beholder
Sub HL: 全新一代迈腾，即将傲世而出，敬请期待。The New Magotan is coming soon
B/C: 辉映极致荣耀，尊享品味人生。全新一代迈腾，承袭德国纯正血统，融合非凡创新科技与高端豪华配置，以智慧光芒辉耀无上尊崇。更多信息，敬请莅临一汽-大众当地特许经销商垂询。详情致电：4008-171-888
Sparkling great glory, enjoying quality life. The New Magotan, born with Germany genuine bloodline, integrates outstanding technology and luxury equipments, sparkling ultimate reputation in wisdom brilliance. Your visit to FAW-VW local franchised dealer is cordially invited. More information available at 4008-171-888
经销商横版版式-《尾灯+镜头联页篇》320*240mm (W*H)
Print for Dealer (Horizontal) -Rear-light + Camera Spread
投放建议：此系列可做拉页联页投放；为避免破坏产品完整性，镜头篇不建议跨页投放
Release Suggestion: spread page, continuous page are practical; avoid Camera Campaign as spread to maintain product completeness
HL: 智者见智Wisdom in the eyes of beholder
Sub HL: 全新一代迈腾，即将傲世而出，敬请期待。The New Magotan is coming soon
B/C: 辉映极致荣耀，尊享品味人生。全新一代迈腾，承袭德国纯正血统，融合非凡创新科技与高端豪华配置，以智慧光芒辉耀无上尊崇。更多信息，敬请莅临一汽-大众当地特许经销商垂询。详情致电：4008-171-888
Sparkling great glory, enjoying quality life. The New Magotan, born with Germany genuine bloodline, integrates outstanding technology and luxury equipments, sparkling ultimate reputation in wisdom brilliance. Your visit to FAW-VW local franchised dealer is cordially invited. More information available at 4008-171-888