News Release

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新闻传媒英文词汇

Fourth Estate 第四等级(新闻界的别称)freedom of the Press 新闻自由free-lancer n．自由撰稿人full position 醒目位置Good news comes on crutches. 好事不出门。

grapevine n．小道消息gutter n．中缝hard news 硬新闻;纯消息headline n．新闻标题；内容提要hearsay n．小道消息highlights n. 要闻hot news 热点新闻human interest 人情味in-depth reporting 深度报道insert n.& vt．插补段落;插稿interpretative reporting 解释性报道invasion of privacy 侵犯隐私(权)inverted pyramid 倒金字塔(写作结构) investigative reporting 调查性报道journalism n．新闻业;新闻学Journalism is literature in a hurry 新闻是急就文学．journalist n．新闻记者kill vt．退弃(稿件)；枪毙(稿件)layout n．版面编排；版面设计lead n．导语libel n. 诽谤(罪)makeup n. 版面设计man of the year 年度新闻人物，年度风云人物mass communication 大众传播(学)mass media 大众传播媒介master head n．报头;报名media n.媒介，媒体Mere report is not enough to go upon．仅是传闻不足为凭．morgue n．报刊资料室news agency 通讯社news clue 新闻线索news peg 新闻线索，新闻电头newsprint n．新闻No news is good news．没有消息就是好消息；不闻凶讯便是吉。

·release

·release· v. [rɪ'liːs]( releases; released; releasing )··双解释义· vt. 释放; 放开 set free; allow to come out· vt. 发布; 发行; 发售 allow to be known or published; allow to be exhibited or to be placed on sale·基本要点1.release的基本意思是“释放,放开”,指把人或动物从某种束缚或痛苦中解放出来,使之继续自由活动,用作及物动词,接名词或代词作宾语,宾语后面常接介词from。

2.release还可作“发布,发行”解,一般指发布消息,新闻等,用作及物动词,接名词或代词作宾语。

3.release可用于被动结构。

·词汇搭配～+名词release an animal 把动物放开release a book 发行书release the creative powers of the people 激发人民的创造性release a gramophone 发售唱片release one's grip 放开release information 透露消息release a new film 发行新影片release prisoners of war 释放战俘release a spring 松开弹簧release vapor 排放蒸气～+副词release blamelessly 无罪释放release consequently 有重大意义地释放release deftly 熟练地发行release finally〔ultimately〕终于释放release instantaneously 即刻释放release recently 最新发行release subsequently 随后释放release unconditionally 无条件释放～+介词release from the command 被免除司令职务release from debt 还清债务release from duty 被解除职务release from jail 被释放出狱release from prison 从监狱中放出来release to the press 发布给新闻界·常用短语release from(v.+prep.)把…从…解脱出来 set (sb or sth) free from (sth, usually bad or unpleasant)▲release sb/sth from sthHe released me from my torments.他解除了我的痛苦。

ABC Inoac Global Alliance - NEWS RELEASE

NEWS RELEASEABC Group Announces a Global Alliance with Japan’sINOAC Corporation.Continued strengthening of our global capabilities Toronto, ON– October 11th, 2011 - ABC Group Inc., today announced the signing of a global alliance agreement with Japan’s INOAC Corporation. This agreement will target global customer programs and allow both parties to strengthen our respective global capabilities by leveraging our complementary manufacturing footprints, technologies and customer relationships. Both parties will also engage in joint research & development projects to further strengthen our respective product portfolios.“As we have announced in the recent past, ABC Group feels it is imperative to continue strengthening our global presence. As our customers continue to globalize we must be able to meet their requirements,” said Helga Schmidt, Chairman of ABC Group.“This agreement enhances the relationship between ABC Group and INOAC that was established with the recent announcement of our joint venture manufacturing facility in Ningbo, China. This reflects the growing industry trends towards increasing synergies and efficiencies through supplier cooperation,” said Robert Kunihiro, Co-Managing Director of ABC Group.“We are pleased to have signed this agreement with ABC Group,” said Soichi Inoue, Chairman & CEO of INOAC Corporation. “Our objectives are to broaden our customer base, and further the development of innovative plastic automotive parts”.About INOAC CorporationBased in Japan, INOAC is a diversified manufacturing company with over 100 facilities operating in 20 countries. INOAC produces a broad range of products for a variety of industries such as automotive, information and telecommunications, industrial materials and housing, INOAC is a supplier of interior, exterior and functional parts to the automotive industry.About ABC Group Inc.ABC Group Inc. is one of North America’s top Tier 1 automotive parts suppliers. An award-winning international success story, ABC Group began in 1974 with a single manufacturing facility in Canada and has grown to become a global manufacturing enterprise. With over 4,000 employees and 25 manufacturing facilities in Canada, the United States, Mexico, Brazil, Spain, Germany, China and a sales centre in Japan.For more information, please contact:Richard IshiiABC Group Inc.richard.ishii@Yasuhiro KatsurayamaINOAC Corporationyasuhiro.katsurayama@inoac.co.jp。

新闻发布制度名词解释

新闻发布制度名词解释新闻发布制度（NewsReleaseSystem，简称NRS）是一种用于发布新闻的多媒体互联网技术，能够快捷、准确地将新闻发布到诸如网站、微信、微博等网络社交媒体上。

新闻发布制度可以将新闻得到全面、准确、及时的传播，并对新闻内容进行规范化的管理，从而使新闻的发布更加有效率、高效率、准确度高。

─内容发布者（ Content Publisher）：内容发布者就是新闻内容的出版者，一般是新闻机构、媒体、新闻网站等。

在新闻发布制度中，内容发布者可以进行新闻发布、编辑、审核等活动，以确保新闻内容可以快速准确地被传播出去。

─审核人（Reviewer）：NRS的审核人一般是内容发布者的负责人，主要负责新闻内容的审核工作。

审核人一般会对新闻内容进行编辑、审核、发布等活动，以确保新闻内容的准确性和及时性。

─发布媒体（Media Publisher）：发布媒体指的是内容发布者将新闻发布到的网络社交媒体，包括网站、微信、微博等，发布媒体可以让新闻得到更广泛的发布，从而达到更多人群的目标客群。

─发布渠道（Distribution Channel）：发布渠道指的是内容发布者将新闻发布到的网络渠道，包括新闻网站、社交媒体、博客、论坛等，使新闻可以有效地传播到更多的人群面前。

─追踪系统（Tracking System）：追踪系统是NRS的重要组成部分，可以在新闻发布前进行追踪，即追踪新闻的来源、传播渠道、受众群体等信息，以便于新闻发布期间进行统计分析和调整。

─反馈系统（Feedback System）：NRS中的反馈系统可以对新闻发布过程中的受众反馈信息进行采集、整理、分析，从而更好地调整新闻发布的策略。

以上就是新闻发布制度的名词解释，新闻发布制度主要用于用于发布新闻的多媒体互联网技术，可以更快捷、准确地将新闻发布到众多网络社交媒体上，从而使新闻的发布更加有效率、高效率、准确度高。

新闻发布制度可以有效利用现有的信息技术，实现迅速准确传播新闻内容、提高新闻发布的效率和收获更大可视化效果。

新闻名词英语

新闻名词英语1. 新闻报道（News Reporting）：是指对事实、事件、观点或主题进行描述的文本形式，以传播信息和触发公众对话为目的。

2. 新闻编辑（News Editing）：是指对新闻材料进行整理和修改的过程，以确保信息的准确性、客观性和可读性。

3. 采访（Interviewing）：是指记者与新闻事件的当事人、专家或相关人士进行交流和提问，以获取信息和观点。

4. 新闻价值（News Value）：指一个事件或故事被认为对公众有足够重要和有趣的程度，从而被媒体报道的程度。

5. 报道对象（News Source）：是指提供新闻信息的个人、组织或机构。

6. 即时新闻（Breaking News）：指突发事件或重大新闻，在第一时间发布的新闻报道。

7. 头条新闻（Headline News）：是指被置于报纸或新闻网站首页最突出位置的重要新闻。

8. 新闻稿（News Release）：是由公司、政府或其他组织发布的一种新闻信息，通常包含最新的消息、声明或事件。

9. 专题报道（Feature Story）：是指对某一具体主题进行深入报道和分析的新闻作品。

10. 新闻评论（News Commentary）：是指对新闻事件或新闻报道进行观点表达和分析的文章。

11. 新闻热点（News Trend）：是指当前受到媒体和公众关注度较高的新闻话题。

12. 新闻媒体（News Media）：是指传播新闻信息的各种媒介形式，包括报纸、电视、广播和互联网。

13. 新闻自由（Press Freedom）：是指媒体在报道新闻时的独立性和言论自由。

14. 虚假新闻（Fake News）：是指故意虚构或误导公众的虚假新闻报道。

15. 新闻倫理（Journalistic Ethics）：是指记者在报道新闻时应遵守的道德规范和职业准则。

以上是关于新闻名词的英语表达，希望能帮助您对新闻相关术语有更清晰的了解。

在新闻行业中，准确的表达和理解这些名词对于从事新闻写作、采访和编辑工作的人来说至关重要。

英语新闻稿格式模板范文

英语新闻稿格式模板范文The format of an English news release typically follows a specific structure to ensure clarity and conciseness in delivering information to the media and the public. 英语新闻稿的格式通常遵循特定的结构，以确保在向媒体和公众传递信息时清晰而简明。

First and foremost, a news release should include a catchy headline that encapsulates the main message of the announcement. 首先，新闻稿应包括一个引人注目的标题，概括了公告的主要信息。

Following the headline, the release should open with a dateline, which includes the release date and the location from which the news is being delivered. 接着是正文部分，新闻稿应分别注明发布日期和发布地点。

After the dateline, the lead paragraph should succinctly discuss the most important aspects of the news, providing the who, what, when, where, and why of the announcement. 在发布地点后，第一段应简明扼要地讨论新闻的最重要方面，提供公告的谁、什么、何时、何地和为什么。

In the subsequent paragraphs, the news release should provide additional details, quotes from key individuals involved in the announcement, and relevant background information. 在随后的段落中，新闻稿应提供额外的细节、相关人士的引述以及相关背景信息。

pr新闻稿类型

pr新闻稿类型PR（Public Relations）新闻稿是公司、组织或个人为了宣传和传达特定信息而编写的一种公开的新闻文稿。

通过PR新闻稿，组织可以向媒体、社交媒体、利益相关者等传达重要信息，促进品牌知名度和公众认可度的提升。

以下是几种常见的PR新闻稿类型和相关参考内容。

1. 公司新闻稿（Company News Release）公司新闻稿用于发布重要的公司新闻，包括产品发布、业绩公告、合作伙伴关系、重大变革等。

参考内容：- 引言：简要介绍新闻稿内容，突出核心信息。

- 公司背景：提供公司的概况，包括成立年份、定位、规模等。

- 新闻内容：详细介绍新闻事件的背景、原因和影响。

- 引用：引用公司高管或专家的观点，增加报道的权威性。

- 结尾：总结新闻的重要性，并提供联系方式供媒体或读者进一步了解。

2. 产品新闻稿（Product News Release）产品新闻稿用于发布新产品的相关信息，吸引媒体和潜在客户的关注。

参考内容：- 引言：简洁明了地介绍新产品的核心特点和价值。

- 产品亮点：突出产品的独特之处、创新性或改进点。

- 主要功能：详细介绍产品的各项功能和优势。

- 使用案例：列举一些实际应用案例，展示产品的实际效果和用户收益。

- 结尾：重申产品的重要性和价值，并提供获取更多信息的途径。

3. 事件新闻稿（Event News Release）事件新闻稿用于宣传组织举办的重要活动、庆典、会议或发布会等。

参考内容：- 引言：介绍活动的背景和目的，吸引读者的兴趣。

- 活动亮点：概述活动的重要亮点、嘉宾或特别演讲等。

- 活动日程：提供活动的详细安排，包括时间、地点、活动内容等。

- 参与方式：鼓励读者参与活动，提供注册方式和链接。

- 结尾：总结活动的重要性和预期效果，强调参与的价值和意义。

4. 公益新闻稿（CSR News Release）公益新闻稿用于宣传组织的社会责任活动、捐赠和公益项目等，增强品牌形象和社会影响力。

新闻稿用英语怎么说

新闻稿用英语怎么说新闻稿是公司/机构/政府/学校等单位发送予传媒的通信渠道，以公布有新闻价值的消息。

新闻稿异于新闻，新闻稿是鼓励新闻记者在该题材上撰写的稿件。

那么你知道新闻稿用英语怎么说吗?下面跟着店铺一起来学习一下吧。

新闻稿的英语说法1：press release新闻稿的英语说法2：news release新闻稿相关英语表达：最新新闻稿 Latest Press Releases修改新闻稿 Modify newsletter预发新闻稿 advance release后续新闻稿 Follow up Article新闻稿的英语例句：1. He gave the okay to issue a new press release.他同意发布一篇新的新闻稿。

2. The government had put out a press release naming the men.政府已经发布了新闻稿，宣布这些人的任命。

3. The telex chattered all day and night with news bulletins.电传机没日没夜“嗒嗒嗒”地接收新闻稿。

4. The hospital issued press releases hourly.医院每小时发布一次新闻稿。

5. In a news release, the company said it had experienced severe financial problems.在新闻稿中，该公司表示自己遭遇了严重的财务问题。

6. Baxter paraphrased the contents of the press release.巴克斯特解释了新闻稿的内容。

7. The first item about her impending marriage appeared in an Associated Press bulletin.她将要结婚的第一条新闻首先在美联社的新闻稿上披露.8. Press Release from Alzheimer's Association International Conference on Alzheimer's Disease 2008.新闻稿,来自2008阿尔茨海默氏症协会国际会议.9. In this release the sequential portion of update and corrections.本新闻稿中序贯部分更新和更正.10. The news release is something topical ablut why someone should care.新闻稿是针对特定主题撰写的资料,向媒体说明为什么要关注这个主题.11. A good news release answers basic questions up front: Who?一份好的新闻稿已回答了基本面的问题: 人?12. How does your club use news releases and fact sheets?贵社如何使用新闻稿与说明书?13. Please read the details here in our release newsletter.请在这里我们发布的新闻稿中阅读详细信息.14. Read the publication before you send out a release.阅读的出版物,然后再发出一个新闻稿.15. Press releases began deluging newsrooms , touting the benefits of antibacterial honey.新闻稿开始淹没了编辑部,吹捧抗菌素的神效带来的好处.。

新闻发布会常用词汇

新闻发布会常用词汇在新闻发布会中，常用的词汇对于记者和新闻工作者来说是非常重要的。

这些词汇能够帮助他们更好地理解和报道新闻事件，同时也能够使新闻发布会更加流畅和专业。

以下是一些常用的词汇，记者们在新闻发布会上经常会听到或使用的：1. Press conference（新闻发布会）- 一种定期或不定期举行的会议，通常由政府、企业或组织召开，向媒体发布重要消息或信息。

2. Announcement（公告）- 某种重要信息或消息的正式发布或宣布。

3. Statement（声明）- 官方或个人对某一事件或情况的正式陈述或表态。

4. Briefing（简报）- 对媒体或其他人员进行简短的介绍或说明。

5. Q&A session（问答环节）- 记者可以向发布会主办者提问并获得答复的环节。

6. Keynote speech（主旨演讲）- 发布会中的主要演讲或重要讲话。

7. Press release（新闻稿）- 由新闻发布者起草并发给媒体的一份正式的新闻稿。

8. Media coverage（媒体报道）- 对新闻发布会或事件的媒体报道。

9. Embargo（禁止报道期）- 发布会主办者要求媒体在特定时间前不得报道某一信息的要求。

10. Exclusive interview（独家采访）- 仅由一家媒体进行的独家采访。

11. Photo opportunity（合影机会）- 记者或摄影师拍摄照片的机会。

12. Off the record（非正式交流）- 发布会主办者或参与者要求媒体不得报道的内容或言论。

13. Leak（消息泄露）- 未经授权或提前泄露的新闻信息。

14. Media blackout（媒体封锁）- 某一事件或消息被禁止报道或发布的状态。

15. Spin（操纵舆论）- 对新闻事件或信息进行误导或操控的行为。

以上是新闻发布会中常用的一些词汇，掌握这些词汇将有助于记者和新闻工作者更好地报道新闻事件，同时也有助于新闻发布会的顺利进行和专业化。

新编商务英语精读4 unit6

Unit 6 Public RelationsTeaching Aim1．Cognitive Information（认知信息）：Public Relations；Methods for Public Relations2Language Focus（内容重点）— Key Words：Ⅰ．positive, hoax, victim, specialize, recommendation, strength, hospitality, convention, standard, briefing, video, demonstrate;Ⅱ．labor union, politician, feature, corporate, survey, lobby, vote, expansion— Phrases：Ⅰ．follow up on, take action, take to, place emphasis on, look to, roll out, treat ．．．to;Ⅱ．keep up with— Word Study：fake, integrate, emphasis, release, r ecommend— Useful Structures：fall under the umbrella of ．．．more than twice as likelyroll out the red carpet for ．．．serve the needs of ．．．— Grammar：The Use of Pronouns3Communicative Skills（交际技能）— Expressions：Expressions at a Hotel— Reading：Hotel Brochures— Basic Writing：Telephone MessagesReading IBackground Information1.Overview of public relationsPublic relations (PR) is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.An earlier definition of public relations, by The first World Assembly of Public Relations Associations, held in Mexico City, in August 1978, was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest."[1]Others define it as the practice of managing communication between an organization and its publics Public relations describes the various methods a company uses to disseminate传播messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the community．The point of public relations is to make the public think favorably about the company and its offerings，待出售的产品上市的股票．Commonly used tools of public relations include news releases, press conferences,speaking engagements, and community service programs．Although advertising is closely related to public relations —as it too is concerned with promoting and gaining public acceptance for the company’s products —the goal of advertising is generating sales, while the goal of public relations is generating good will．The effect of good public relations is to lessen the gap between how an organization sees itself and how others outside the organization perceive it．Public relations involves two-way communication between an organization and its public．It requires listening to the constituencies （拥护者，顾客）on which an organization depends as well as analyzing and understanding the attitudes and behaviors of those audiences．Only then can an organization undertake an effective public relations campaign．Many small business owners elect to handle the public relations activities for their own companies, while others choose to hire a public relations specialist．Managers of somewhat larger firms, on the other hand, frequently contract with external public relations or advertising agencies to enhance their corporate image（企业形象）．But whatever option is chosen, the head of a company is ultimately responsible for its public relations．2. Public relations versus advertisingPublic relations and advertising are two industries that are very different even though they’re commonly confused as being one and the same．The following ten properties （性质属性）just scratch the surface（只做了肤浅的研究）of the many differences between advertising and public relations．Paid Space or Free CoverageAdvertising：The company pays for ad space．You know exactly when that ad will air 广播or be published．Public Relations：Your job is to get free publicity宣传for the company．From news conferences to press releases, you’re focused on getting free media exposure for the company and its products／services．Creative Control Vs．No ControlAdvertising：Since you’re paying for the space, you have creative control on what goes into that ad．Public Relations：You have no control over how the media presents your information, if they decide to use your info at all．They’re not obligated 有义务的to cover 报道采访your event or publish your press release just because you sent something to them．Shelf Life保存期限保质期Advertising：Since you pay for the space, you can run your ads over and over for as long as your budget allows．An ad generally has a longer shelf life than one press release．Public Relations：You only submit 递交a press release about a new product once．You only submit a press release about a news conference once．The PR exposure you receive is only circulated 传播once．An editor won’t publish your same press release three or four times in their magazine．Wise ConsumersAdvertising：Consumers know when they’re reading an advertisement they’re trying to be sold a product or service．Public Relations：When someone reads a third-party article written about your product or views coverage of your event on TV, they’re seeing something you didn’t’t pay for with ad dollars and view it differently than they do paid advertising．Creativity or a Nose for News新闻敏感Advertising：In advertising, you get to exercise your creativity in creating new ad campaignsand materials．Public Relations：In public relations, you have to have a nose for news and be able to generate buzz流传谣传through that news．You exercise your creativity, to an extent, in the way you search for new news to release to the media．In-House or Out on the TownAdvertising：If you’re working at an ad agency, your main contacts接触人，联系人are your co-workers and the agency’s clients．If you buy and plan ad space on behalf of代表the client, then you’ll also interact with media sales peoplePublic Relations：You interact with the media and limited to in house内部的communications．You’re in constant touch with your contacts at the print publications and broadcast media．Target Audience目标客户or Hooked EditorAdvertising：You’re looking for your target audience and advertising accordingly．You wouldn’t advertise a women’s TV network in a male-oriented sports magazine．Public Relations：You must have an angle and hook editors to get them to use information for an article, to run 登出a press release or to cover your event.Limited or Unlimited ContactAdvertising：Some industry pros职业的;专业人员have contact with the clients．Others like copywriters or graphic designers美术设计员，美编in the agency may not meet with the client at all．Public Relations：In public relations, you are very visible to the media．PR pros aren’t always called on拜访for the good news．If there was an accident at your company, you may have to give a statement 声明or on-camera 拍摄的，录制的interview to journalists．You may represent your company as a spokesperson at an event．Or you may work within community relations公众关系服务机构to show your company is actively involved in good work and is committed to the city and its citizens．Special EventsAdvertising：If your company sponsors an event, you wouldn’t want to take out an ad giving yourself a pat赞扬鼓励on the back for being such a great company．This is where your PR department steps in插手介入．Public Relations：If you’re sponsoring an event, you can send out a press release and the media might pick it up．They may publish the information or cover the event．Writing StyleAdvertising：Buy this product! Act now! Call today! These are all things you can say in an advertisement．You want to use those buzz words行话套话to motivate people to buy your product．Public Relations：You’re strictly writing in a no-nonsense严肃的news format格式．Any blatant公然的露骨的俗丽的commercial messages商业广告in your communications消息；信息are disregarded by the media．3. Goals of public relationsSome of the main goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image．Studies have shown that consumers often base their purchase decisions on a company’s reputation, so public relations can have a definite impact on sales and revenue．Public relations can be an effective part of a company’soverall marketing strategy．In the case of a for-profit company, public relations and marketing should be coordinated to be sure they are working to achieve the same objectives．Another major public relations goal is to create good will for the organization．This involves such functions as employee relations, stockholder and investor relations, media relations, and community relations．Public relations may function to educate certain audiences about many things relevant to the organization — including the business in general, new legislation, and how to use a particular product —as well as to overcome misconceptions误解，错误想法，错误印象and prejudices．For example, a nonprofit organization may attempt to educate the public regarding a certain point of view, while trade associations贸易协会；商业团体may undertake educational programs regarding particular industries and their products and practices．4. Areas of public relationsPublic relations is a multifaceted 多层面的activity involving different audiences as well as different types of organizations, all with different goals and objectives．As a result, there are several specific areas of public relations．Product public relations Public relations and marketing work together closely when it comes to promoting a new or existing product or service．Public relations plays an important role in new product introductions by creating awareness知名度, differentiating the product from other similar products, and even changing consumer behavior．Public relations can help introduce new products through staging a variety of special events and handling sensitive situations．Public relations is often called on to 用来give existing products and services a boost推动宣扬by creating or renewing visibility可见性；清晰程度．Public relations can interest the media in familiar products and services in a number of ways, including holding seminars研讨会for journalists, staging a special media day, and supplying the media with printed materials ranging from “backgrounders”政府官员举行的记者招待会；提供背景资料的简报或报告（in-depth news releases）to booklets and brochures．Changes in existing products offer additional public relations opportunities to focus consumers’ attention．An effective public relations campaign can help to properly position a product and overcome negative perceptions on the part of the general public．•Employee relations Employees are one of the most important audiences a company has, and an ongoing public relations program is necessary to maintain employee good will as well as to uphold the company’s image and reputation among its employees．The essence of a good employee relations program is keeping employees informed and providing them withchannels of communication to upper levels of management．A range of communicationdevices were used, including a monthly tabloid文摘；摘要and magazine, a quarterly videomagazine, local newsletters (定期出版的)时事通讯, bulletin boards布告栏；公告板and a call-in电话点播telephone service．Suggestion systems are another effective way to improveemployee management communications．Other public relations programs focusing onemployees include training them as company public relations representatives; explainingbenefits programs福利计划to them; offering them educational, volunteer, and citizenshipopportunities; and staging special events such as picnics or open houses家庭招待会，开放参观日for them．Public relations can also play a role in recruiting new employees; handlingreorganizations重组整顿, relocations, and mergers; and resolving labor disputes劳动争议；劳资纠纷Financial relations Financial relations involves communicating not only with a company’s stockholders, but also with the wider community of financial analysts财务分析员and potential investors．An effective investor relations股东关系plan can increase the value of a company’s stock and make it easier to raise additional capital．In some cases special meetings with financial analysts are necessary to overcome adverse 不利的publicity, negative perceptions about a company, or investor indifference．A tour of a company’s facilities may help generate interest among the financial community金融界；财经界．Mailings and ongoing communications can help a company achieve visibility among potential investors and financial analysts．Annual reports and stockholder meetings are the two most important public relations tools for maintaining good investor relations．Some companies hold regional or quarterly meetings in addition to the usual annual meeting．Other companies reach more stockholders by moving the location of their annual meeting from city to city．Annual reports can be complemented by quarterly reports and dividend check股利支票inserts插页．Companies that wish to provide additional communications with stockholders may send them a newsletter or company magazine．Personal letters to new stockholders and a quick response to inquiries insure an additional measure of good will信誉好意．Community relations A comprehensive, ongoing community relations program can help virtually any organization achieve visibility as a good community citizen and gain the good will of the community in which it operates．Banks, utilities公用事业, radio and television stations, and major retailers are some of the types of organizations most likely to have ongoing programs that might include supporting urban renewal城市重建；都市美化, performing arts programs, social and educational programs, children’s programs, community organizations, and construction projects．On a more limited scale, small businesses may achieve community visibility by sponsoring local sports teams or other events．Support may be financial or take the form of employee participation．Organizations conduct a variety of special programs to improve community relations, including providing employee volunteers to work on community projects, sponsoring educational and literacy文化programs, staging open houses and conducting plant tours, celebrating anniversaries, and mounting special exhibits．Organizations are recognized as good community citizens when they support programs that improve the quality of life in their community, including crime prevention, employment就业, environmental programs, clean-up and beautification, recycling, and restoration．Crisis communications Public relations practitioners become heavily involved in crisis communications whenever there is a major accident or natural disaster affecting an organization and its community．Other types of crises involve bankruptcy, product failures, and management wrongdoing．In some cases, crises call for an organization to become involved in helping potential victims; in other cases, the crisis may require rebuilding an organization’s image The main objective of such a plan is to provide accurate information quickly in order to reduce uncertainty．Government and political relations Public relations in the political arena covers a wide range of activities, including staging debates, holding seminars for government leaders, influencing proposed legislation, and testifying before a congressional committee．Political candidates engage in public relations, as do government agencies at different levels．Trade associations and other types of organizations attempt to block unfavorable legislation and support favorable legislation in a number of ways．Public relations in the public interest Organizations attempt to generate good will and positionthemselves as responsible citizens through a variety of programs conducted in the public interest．Some examples are environmental programs （including water and energy conservation）and antipollution programs．Health and medical programs are sponsored by a wide range of nonprofit organizations, healthcare providers, and other businesses and industries．Other programs offer political education, leadership and self-improvement, recreational activities, contests, and safety instruction．Consumer education Organizations have undertaken a variety of programs to educate consumers, building good will and helping avoid misunderstandings in the process.Opportunities for educating consumers might include sponsoring television and radio programs, producing manuals and other printed materials, producing materials for classroom use, and releasing the results of surveys．In addition to focusing on specific issues or industries, educational programs may seek to inform consumers about economic matters and business in general．Other public relations programs Other types of programs that fall under the umbrella of public relations include corporate identity programs, ranging from name changes and new trademarks to changing a company’s overall image．Special events may be held to call attention to an organization and focus the public’s good will．These include anniversary celebrations, events related to trade shows, special exhibits, or fairs and festivals．Speakers bureaus and celebrity spokespersons are effective public relations tools for communicating an organization’s point of view．Speakers bureaus may be organized by a trade association or an individual company．The face-to-face communication that speakers can deliver is often more effective than messages carried by printed materials, especially when the target audience is small and clearly defined．New Words and Expressions1. All these activities fall under the umbrella of public relations：All these activities belong to public relations．The word “umbrella” represents a single organization, or idea, etc．, that covers a lot of different things．2. For many companies, public relations is the fastest-growing element of the promotional mix：For many companies, public relations as a method to promote sale is developing very fast．“Mix”is used figuratively here to refer to the various methods a company employs to promote its sales volume．3. have a big edge over：have a great advantage over．4．Consumers are more than twice as likely to buy ．．．：Consumers are almost certain to buy ．．．again and again．5．Diet Pepsi：There are various kinds of Pepsis to suit different customers．Diet Pepsi is a kind of Pepsi Cola catering to the needs of weight watchers．It doesn't have sugar in it．6．the Food and Drug Administration：The Food and Drug Administration （FDA）is the agency of the US Department of Health and Human Services that oversees the safety of foods, drugs, cosmetics, and medical devices．7．．．．took to airwaves on news programs and talk shows to explain ．．．：began to go on TV or radio news programs and talk shows to explain ．．．8．airwaves：radio waves．（无线电波）9．talk show：a radio or television program in which the host or hostess discusses various topics or interviews well-known figures of the society．（脱口秀；座谈节目）10．that ran in major newspapers：that was printed in major newspapers．11．publicity and litigation seekers who had faked their claims：people who fabricated the charges to demand compensations either for the purpose of seeking public attention or simply wanting to engage in a lawsuit with the company．12．Highly regarded companies have a three-to-one advantage in attracting talented employees：Companies with a good reputation are more likely to attract talented employees than those with an ill reputation．13．press relations：process of communicating with reporters and editors from newspapers, magazines, and radio and television networks and stations．14．red carpet：roll of red carpet laid out for the reception of an important visitor, e.g.．：They gave the visiting president red carpet treatment．（隆重接待某人）15．Companies roll out the proverbial red carpet for these media figure, treating them to ．．．interview with company leaders：Companies treat these editors and reporters very well．They let them live in luxury hotel rooms at conference time, show them around their factories and interview company leaders．Note the expression “roll out the ．．．red carpet”is used metaphorically to mean “treat ．．．very well”．16．hospitality suite：set of rooms in a hotel reserved for the use of special guests free of charge, etc．（迎宾套间）17．press release：brief statement or video program released to the press announcing new products, management changes, sales performance, and other potential new items；also called news release．18．press conference：a meeting where reporters from newspapers are invited to hear a statement of something important．（记者招待会；新闻发布会）19．press briefing：a meeting at which companies give information to people from the media about something they are about to do．（信息发布会）Language and Culture Focus1. positive adj．1）leading to practical action; constructive 积极的；有益的；建设性的antonym：negative 【例句】positive advice／answerpositive thinkingpositive attitude towards lifepositive criticism／feedbackHow can we resolve this issue in a positive way?2）（of／about）having no doubt; sure 确信的；有把握的【例句】It seemed unlikely to me, but she seemed absolutely positive of／about it．Are you positive that you’ve never seen that man before?3）leaving no possibility of doubt; definite 明确的；确定的【例句】positive proof／evidence／identification 确凿的证据／确切的身份证明It’s no use giving the police all these vague times and dates; they need something positive to go on．These fingerprints are positive proof／proof positive that he used the gun．［相关词］positively：adv．积极地；肯定地；有把握地；明确地【例句】think positivelyShe said quite positively that she would come, and we were all surprised when she didn’t．［相关搭配］positive pole：（磁铁的）北极；（电的）正极；阳极a positive charge：正电荷positive role model：正面的榜样2. fall under the umbrella of：to be included in; to be in the category of 在……范围内；从属于【例句】The two colleges both fall under the umbrella of the University of London, although they are technically universities in their own right．There are obviously other crimes which occur that could fall under the umbrella of “domestic”crimes, such as murder, attempted murder, or home invasion．3. For many companies, public relations is the fastest-growing element of the promotional mix．【参考译文】对大多数公司而言,加强公共关系是促销手段中发展最快的一种。

新闻消息的格式及范文英文

新闻消息的格式及范文英文英文回答：Types of News Releases.There are many different types of news releases, each with its unique purpose and format. Some of the most common types of news releases include:Announcement: This type of news release announces a newsworthy event or development. It is typically used to share information about a new product, service, or initiative.Media advisory: This type of news release alerts the media to an upcoming event or activity. It typically includes information about the event, such as the date, time, and location.Feature: This type of news release provides an in-depth look at a particular topic. It is often used to provide background information on a newsworthy event or to explore a particular issue in more detail.Op-ed: This type of news release is a commentary piece that expresses the opinion of the author. It is typically written by an expert on the topic at hand.Letter to the editor: This type of news release is a letter that is written to the editor of a newspaper or magazine. It is typically used to express the opinion of the author on a particular issue.Format of a News Release.News releases typically follow a standard format, which includes the following elements:Headline: The headline is the most important part of the news release. It should be catchy and informative, and it should accurately reflect the content of the release.Dateline: The dateline indicates the date and location of the release.Introduction: The introduction provides a brief overview of the news release. It should answer the who, what, when, where, and why questions.Body: The body of the news release provides more detailed information about the news story. It should be written in a clear and concise style.Boilerplate: The boilerplate is a brief description of the organization or individual issuing the news release. It typically includes contact information.Sample News Release.FOR IMMEDIATE RELEASE.Contact:John Smith.**********************.(123) 456-7890。

新闻传播学专业词汇英汉对照

新闻传播学专业词汇英汉对照(之一【新闻学】)新闻传播学专业词汇英汉对照II. 报纸版面各部分名称1.报耳（ear）2.报头（flag/masterhead/nameplate）3.标题（headline）4.版口（head margin）5.当日新闻提要（index）6.插图（cut）7.图片说明（cutline）8.标题之一行（deck）9.署名（by-line）10.新闻导言（lead）11.引题（kicker）12.头版（frontpage）III 报纸常见栏目名称一、常见新闻栏目1.City / Local / City Edition/ City Page/ Region 城市2.National/ Around The Nation/ Domestic/ Home News 国内新闻3.International / Global 国际新闻4.Brief / In Brief / Briefing / Bulletin 摘要5.Recap 简明新闻6.Pony Report 每日新闻摘要7.Newsline 新闻经纬8.Events And Trends 事件/ 动向9.Exclusive 独家报道10.Expose 新闻曝光11.Issue In The News/ Focus/ Hot News 新闻热点12.Update / Latest News 最新报道13.Feature / News Features / General Features 特写（可囊括除新闻以外的一切报道）mentary / Editorial / Opinion / Column / Letters To The Editors 评论15.Advertisement: Display Advertising / Classified Advertising--- (Jobs/Auto/Real Estate/ For Sale/ Help Wanted) 广告二、常见其他栏目名称1.agony column 答读者问专栏2.anecdote 趣闻轶事3.candid camera 抓拍镜头4.caricature漫画、讽刺画5.cartoon漫画6.chitchat column 闲话栏ic strip 连环漫画8.continued story 连载故事9.correspondence column 读者来信栏10.critique 评论11.crossword 猜字游戏/纵横填字字谜12.digest 文摘13.document 文件摘要14.editor’s note 编者按15.essay杂文、随笔、小品文16.going out guide 旅游指南17.gossip 社会新闻18.how-to-stories 常识指导19.interview 访谈录20.leader社论21.light literature 通俗文学22.mini-torial 短评23.note 随笔24.notice 启事25.obit 讣告26.pegging 新闻背景27.personal / personal column 私人广告/ 人事要闻28.profile 人物专访29.readers’forum 读者论坛30.review 评论31.round-up综合报道/综述32.running story/ serials 连载故事33.shirttail 社论栏/ 附注34.side story / sidebar / sidelight 花絮新闻/趣闻35.situations vacant / situations wanted 招聘广告36.sponsored section特约专版37.squib小品文/随笔38.strip cartoon / strip 连环漫画/连环画39.Supplement 增刊40.Think piece 时事短评41.Titbit 花絮42.Travelogue/ travels游记43.What’s on 影视指南44.Wise saying 至理名言IV. 常见报纸类型1.daily 日报2.morning edition 晨报3.evening edition 晚报4.quality paper 高级报纸5.popular paper 大众报纸6.evening paper 晚报ernment organ 官报8.part organ 党报9.trade paper 商界报纸10.Chinese paper 中文报纸11.English newspaper 英文报纸12.vernacular paper 本国文报纸13.political news 政治报纸14.Newspaper Week 新闻周刊V. 各类记者名称accredited journalist n. 特派记者publisher 发行人proprieter 社长bureau chief, copy chief 总编辑editor-in-chief 总主笔editor 编辑, 主笔newsman, newspaperman, journalist 新闻记者cub reporter 初任记者reporter 采访记者war correspondent, campaign badge 随军记者columnist 专栏记者star reporter 一流通讯员correspondent 通讯员special correspondent 特派员contributor 投稿家VI 其他bulldog edition 晨版article 记事banner headline 头号大标题big news 头条新闻hot news 最新新闻feature 特写,花絮criticism 评论editorial 社论review, comment 时评book review 书评topicality 时事问题city news 社会新闻general news column 一般消息栏public notice 公告calssified ad 分类广告flash-news 大新闻extra 号外the sports page 运动栏literary criticism 文艺评论Sunday features 周日特刊newsbeat 记者采访地区news blackout 新闻管制press ban 禁止刊行yellow sheet 低俗新闻tabloid 图片版新闻"Braille" edition 点字版newspaper office 报社news source 新闻来源informed sources 消息来源attribution n. 消息出处，消息来源newspaper campaign 新闻战free-lancer writer 自由招待会press box 记者席news conference,press conference 记者招待会International Press Association 国际新闻协会distribution 发行circulation 发行份数newsstand, kiosk 报摊newspaper agency 报纸代售处newsboy 报童subscription (rate) 报费newsprint 新闻用纸Fleet Street 舰队街advance n．预发消息；预写消息affair n．桃色新闻；绯闻assignment n．采写任务back alley news n. 小道消息backgrounding n．新闻背景Bad news travels quickly. 坏事传千里。

新闻材料的类型

新闻材料的类型
新闻材料（news material）是指供记者和媒体使用的各种信息素材和文稿。

一般可分为以下几种类型：
1. 新闻稿（news release）：也叫新闻稿件，是由企业、政府、社会组织等发布的新闻文稿，通常用于宣传自身的新闻事件、产品、服务等内容。

2. 新闻快讯（news flash）：是一种快速、简短、及时的新闻报道形式，通常用于报道突发新闻事件或重大新闻事件的最新进展。

3. 新闻特写（news feature）：是一种深度报道形式，不同于常规新闻报道，更加详尽描述新闻事件的内容，通常会对事件的深层次背景、影响、原因等进行探讨。

4. 专题报道（special report）：是一种系统、全面、深入的新闻报道，通常涉及到某个领域或某个具体问题，内容涵盖多个方面，以解析事件为主。

6. 独家新闻（exclusive news）：是指某个媒体机构独家报道的新闻，具有独特的新闻价值，具有良好的专业性和影响力。

基于WEB的新闻发布系统

通用层
管理员实体：adminModel 收藏夹实体：collectionModel 留言实体：leave_wordModel 新闻实体：newsModel 图片实体：photoModel 普通用户实体：usersModel
数据访问层
留言服务：LeaveWordService
添加留言，查看留言，查找留言，删除留言
下面请让我们为大家演示一下我们的程序
添加新闻页
管理员用户可以通过此页面发布新闻
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管理员用户可以通过此页面修改已经发布的新闻信息
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下面我们将就系统的开发，详细的向大家介绍三层架构的实现
登录服务：LoginService
管理员登录信息验证，普通用户登录信息验证
新闻服务：NewsService
添加新闻，查看新闻，搜索新闻，修改新闻，删除新闻，更新浏览次数，图片管理，管理收藏夹
用户服务：UsersService
添加用户，查看用户，查找用户，更新用户，删除用户，验证用户名是否重复
查看热门新闻
新闻按浏览次数由多到少排列，用户可选择新闻查看详情
查看新闻详情
显示新闻详细信息，新闻图片，新闻浏览次数和用户留言用户可添加当前新闻到收藏夹，也可对当前新闻添加留言
普通用户其他功能
普通用户登入后，还可以进行: 新闻搜索查看收藏夹
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简洁明了地给出管理员三大功能：管理新闻管理用户管理留言
基于WEB的新闻发布系统

新闻稿的应用文格式及范文

新闻稿的应用文格式及范文Writing a news release requires a specific format and style to effectively communicate information to the media and the public. 新闻稿是一种特定的格式和风格，有效地向媒体和公众传达信息。

First and foremost, a news release should start with a catchy headline that grabs the reader's attention and summarizes the main point of the story. 首先，新闻稿应该以引人注目的标题开头，引起读者的注意，并总结故事的主要要点。

The first paragraph of a news release, known as the lead, should provide a brief overview of the who, what, when, where, why, and how of the story. 新闻稿的第一段，也称为引语，应该简要介绍故事的谁，什么，何时，何地，为什么，以及如何。

Following the lead, the body of the news release should provide more detailed information, such as quotes from key sources, statistics, background information, and relevant details. 在引语之后，新闻稿的正文部分应提供更详细的信息，例如来自关键来源的引用，统计数据，背景信息和相关细节。

It is important to write the news release in a clear, concise, and objective manner, avoiding bias or subjective language that may be misleading to readers. 重要的是以清晰、简洁和客观的方式编写新闻稿，避免偏见或主观语言可能误导读者。

新闻发布会常用词汇

新闻发布会常用词汇新闻发布会是传播信息、交流意见和回答问题的重要场合。

在新闻发布会中，使用适当的词汇可以提高沟通的效果和准确性。

以下是一些常用的新闻发布会词汇：1.新闻发布会词汇：(1)宣布：announce(2)发布：release(3)展示：present(4)宣传：promote(5)公布：reveal(6)披露：disclose(7)介绍：introduce(8)说明：explain(9)解释：interpret(10)报道：report(11)报告：report(12)告知：inform(13)澄清：clarify(14)表示：indicate(15)强调：emphasize(16)警告：warn(17)引起关注：draw attention to(18)确认：confirm(19)否认：deny(20)辟谣：debunk(21)重申：reiterate(22)表态：state(23)归咎于：attribute to(24)指责：accuse(25)称赞：praise2.会议相关词汇：(1)会议：meeting(2)主持人：host, moderator(3)议程：agenda(4)发言人：spokesperson(5)嘉宾：guest, panelist(6)出席：attend(7)缺席：absent(8)主题：theme, topic(9)讨论：discuss(10)提问：ask questions(11)回答：answer(12)听众：audience(13)聆听：listen to(14)结束：conclude(15)重点关注：focus on(16)交流：communicate(17)解答疑问：address concerns(18)分享信息：share information(19)传递消息：deliver a message(20)展开讨论：engage in a discussion 3.描述事实和进程的词汇：(1)最新的：latest(2)最近的：recent(3)当前的：current(4)所有的：all(5)包括：include(6)细节：details(7)相关的：relevant(8)重要的：important(9)首次：first time(10)进展：progress(11)成果：achievement(12)影响：impact(13)困难：challenge(14)目标：goal(15)结果：result(16)原因：reason(17)情况：situation(18)核心：core(19)影响力：influence(20)数字：figure4.表示态度和观点的词汇：(1)支持：support(2)反对：oppose(3)重视：value(4)认为：believe(5)相信：think(6)建议：suggest(7)建议：recommend(8)强烈建议：strongly recommend(9)担心：worry(10)关注：concern(11)认同：identify with(12)鼓励：encourage(13)批评：criticize(14)表示担忧：express concern(15)表示满意：express satisfaction(16)表示愿意：express willingness(17)表示欢迎：express welcome5.表示时间和数量的词汇：(1)今天：today(2)昨天：yesterday(3)前天：the day before yesterday(4)明天：tomorrow(5)下周：next week(6)上个月：last month(7)今年：this year(8)之前：before(9)现在：now(10)即将：soon(11)增加：increase(12)减少：decrease(13)数量：quantity(14)百分比：percentage(15)数字：number(16)增长：growth(17)快速：rapidly(18)逐渐：gradually(19)重大：significant(20)突出：prominent以上是一些常用的在新闻发布会中会用到的词汇。

高考英语听力理解新闻报道理解练习题30题

高考英语听力理解新闻报道理解练习题30题1. What is the main topic of the news report?A. A sports event.B. A scientific discovery.C. A political event.D. An environmental issue.答案：C。

解析：听力中提到了政治方面的内容，A 选项体育事件、B 选项科学发现、D 选项环境问题在听力中均未提及。

2. According to the news report, where did the event take place?A. In a city.B. In a town.C. In a village.D. In a country.答案：A。

解析：听力中有明确提到某个城市，B 选项小镇、C 选项村庄、D 选项国家在听力中均未涉及。

3. Who is mentioned as the main person in the news report?A. A politician.B. A scientist.C. An artist.D. A athlete.答案：A。

解析：听力围绕一位政治人物展开，B 选项科学家、C 选项艺术家、D 选项运动员在听力中未被提及。

4. What action is being taken according to the news report?A. Building a new school.B. Opening a new hospital.C. Passing a new law.D. Organizing a sports event.答案：C。

解析：听力中提到通过一项新法律，A 选项建学校、B 选项开新医院、D 选项组织体育活动在听力中未出现。

5. What is the result of the event mentioned in the news report?A. People are happy.B. People are angry.C. People are surprised.D. People are worried.答案：A。

News Release

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新闻发布会 常用 词汇

高考英语听力理解新闻报道理解练习题30题

新闻发布会常用词汇

新闻发布会常用词汇