标语、宣传广告语的翻译分析解析
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scenic attraction at State Level.
21
我们的理念：绿色、环保、健康、温馨
崇尚自然、崇尚环保、追求卓越、追 求完美 Our ideal: Green, Environment-friendly, healthy, warm and fragrant AdvocБайду номын сангаасting提倡;主张 nature and environment-protection, Pursuing excellence and perfection
3
Can you?
小心碰头!
油漆未干! 小心地滑! 游客止步 闲人免进
4
In this way
小心碰头! Mind
your head! Pay attention to your head! Low ceiling!
5
6
油漆未干!
Wet paint! 小心地滑! Caution! Wet floor! “游客止步” Employees/Staff Only “闲人免进” No Admission / Staff Only!
Assignment Review
Croco
baby’s Vitamin E Bath, formulated with essence of natural AHA and Vitamin E provide extra nutrition, moisturization and protection for baby’s tender skin. pH value 5.5. Promotes the formulation of a protective film on the skin to inhibit bacteria growth. Helps to keep skin young and tender for adults. *Pour a small amount into your palm, lather over the body and rinse off.
28
标语英译的可接受性
例1：发展才是硬道理
原译：Development is the only way.
改译1：Development is the top priority. 改译2：Development leads top prosperity.
29
标语英译的可接受性
例2：法律规定：前面座位必须让给长者或伤残
27
标语翻译的语句特点
例3：立足中华，面向世界，走向未来 译文：Base on China, orient to the world and aim at the future. 例4：全面开创社会主义现代化建设的新局面 原译：Create a new situation of the socialist modernization construction in all round way. （冗长） 改译：Create a new situation, modernize in all fields. （简洁）
31
Translation Practice
下列译文有无不妥？如有，应怎样改进？ 1.有朋友自远方来，不亦乐乎？ Is it not a great joy to have friends come from remote places/regions? Is it a great pleasure to have friends from afar?从远方;遥远地 How happy we are to have friend from afar! what a joy it is to have friends coming from afar!
25
标语翻译的语句特点
四. 语句独特，简洁有力 例1：惠康超级市场，价格始终最平 译文：Welcome, prices still lowest.
26
标语翻译的语句特点
例2：安全环境齐手创，各行各业安乐康
原译：Work for a safer, healthier work place. 改译：Work for a safer place for work.
人士 译文：It’s law. Front seats must be vacated空出; 搬出 for senior and persons with disabilities. 例3：让妇孺计划帮助你 译文：Let WIC work for you. WIC: women and infant care
15
二.
例2：弘扬体育精神，促进国际往来 原译：Spreading over the physical spirits and promoting international communications. 改译：Promote sportsmanship
运动员精神,运动道德
and international exchanges.
Beijing, New Olympics Beijing, Great Olympics
18
Remember?
介绍企业的实力，如“具有雄厚的技术力量
和经济实力”，可译为：with rich technical and economical resources
craftsmanship
技巧; 技术 手工; 工艺
9
Functions of slogans warning commercial policy-related
slogans
promotional
guiding
10
Types of slogans
How many types of slogans can we read? 1. commercial slogans, e.g. 今年更多新货，价格更加优惠 2. policy-related slogans, e.g. 实行计划生育政策，提高人口素质 3. promotional slogans, e.g. 创一流服务，迎四海嘉宾 做名城市民，讲社会公德 4. guiding slogan, e.g. 有困难，找派出所
24
标语翻译的语句特点
三. 语言精练，扼要简明 例1：提高生活素质，迈向美好未来 译文：Better Living, Brighter Future. 例2：今年更多新货，价格更加优惠 译文：More for less this year. 例3：旺铺出租 译文：Shops to let.
30
标语英译的可接受性
例4：做名城市民，讲社会公德 原译：Be citizens with social morality in our famous city. 改译：Be citizens of civic virtues公民道德 in our famous city. civic : 1. 城市的 2. 市民的; 公民的 3. 市民资格的; 公民资格的; virtue: 1. 善,德 2. 美德; 德行 3. 贞操 4. 优点; 长处 例5：有困难，找派出所 原译：Please find the Police Station if you have problems. 改译：Have problems? Please contact the Police Station.
12
标语翻译的通病分析
一. 硬译/字对字的翻译 例1：创一流服务，迎四海嘉宾 原译：Welcoming our honored guests from all over the world with first-class service. 改译：First class service to all guests.
2
For Your Reference
鳄鱼宝宝维E果酸沐浴露，特有维他命E及天
然果酸(AHA)，维他命E为肌肤细胞提供足够 的水份及营养，加倍保湿，加倍滋养，让宝 宝肌肤柔软润滑。微酸性配方，与人体皮肤 的微酸性pH值非常相似，特别温和纯净，浴 后在皮肤表层形成滋润保护膜，预防体痒， 增强肌肤抵抗力。成人使用，能令肌肤如宝 宝般嫩滑柔软。倒适量于掌心，轻揉于身上 至泡沫出现，然后用水冲洗。
7
Do you agree?
小心地滑!
Caution! Slippery!
8
Do you agree?
闲人免进
Admittance denied to idlers 小心碰头! Watch your head! Meet carefully! Bump碰,撞 the head carefully! “游客止步” Tourists，Please Stop
workmanship 手艺; 工艺; 做工; 技巧；手艺
19
标语翻译的通病分析
三．乱译/不符合英语言表的习惯 例： XX市人民争创优秀旅游城市 原译：The people’s of XX want to be an excellent city. 改译：Build XXX into a Top Tourist City of China.
16
争取运动成绩与精神文明双丰收 原译：For
a good harvest both in sports and morals 改译：For better (athletic) records and sportsmanship.
17
新北京，新奥运
原译：New 改译：New
11
Translation of Slogans
An Example 创建国家级文明城市，建设富裕和谐新侨乡 Let’s Build a National-level Civilized City and Create a New Wealthy and Harmonious Community
What do you think of this translation?
22
标语翻译的语句特点
二. 语句铿锵，音韵感人 例1：酒后勿驾驶 译文：1. If you drink, you can’t drive. 2. Don’t drive after you have drunk. Which one is better?
23
例2：龙舟传友谊， XX市奔世界
原译：Dragon boat delivering friendship/ XX City facing the outside world. 改译：Friendship through dragon boats/ XX City towards the world.
20
标语翻译的语句特点
一. 引人注意，令人难忘 例：来我市两天，游两个名城：国家级历史文 化名城，国家级风景名胜区 译文：Two days in our city, A visit to “two cities”, i.e. a city famous for historic culture and
误译/字面意思翻 译 例1：创优秀旅游城市，为名城争光 原译：Build a China Best Tourist City to win honor for our famous city. 改译：Build a Top Tourist City of China for the honor of our famous city.
1
Your Job
含维生素E的鳄鱼牌沐浴露 含维生素E的鳄鱼牌沐浴露是由天然滋养素
AHA和维生素E所提炼的营养而精心调配， pH.值保持在5.5，能够有效地保护孩子的幼 嫩皮肤，同时，也能抑制细菌的滋生。成年 人用了能够令肌肤更年轻，更润泽。 取适量本品涂抹全身，轻柔按摩后，用清水 冲净即可。
13
例子2：北岭旅游度假区是你的投资宝地 原译：Beiling Tourist & Holiday Spending Area … 改译：Beiling Tourist & Holiday Resort常去的休 闲度假之处 is a promising land for investment.
14
21
我们的理念：绿色、环保、健康、温馨
崇尚自然、崇尚环保、追求卓越、追 求完美 Our ideal: Green, Environment-friendly, healthy, warm and fragrant AdvocБайду номын сангаасting提倡;主张 nature and environment-protection, Pursuing excellence and perfection
3
Can you?
小心碰头!
油漆未干! 小心地滑! 游客止步 闲人免进
4
In this way
小心碰头! Mind
your head! Pay attention to your head! Low ceiling!
5
6
油漆未干!
Wet paint! 小心地滑! Caution! Wet floor! “游客止步” Employees/Staff Only “闲人免进” No Admission / Staff Only!
Assignment Review
Croco
baby’s Vitamin E Bath, formulated with essence of natural AHA and Vitamin E provide extra nutrition, moisturization and protection for baby’s tender skin. pH value 5.5. Promotes the formulation of a protective film on the skin to inhibit bacteria growth. Helps to keep skin young and tender for adults. *Pour a small amount into your palm, lather over the body and rinse off.
28
标语英译的可接受性
例1：发展才是硬道理
原译：Development is the only way.
改译1：Development is the top priority. 改译2：Development leads top prosperity.
29
标语英译的可接受性
例2：法律规定：前面座位必须让给长者或伤残
27
标语翻译的语句特点
例3：立足中华，面向世界，走向未来 译文：Base on China, orient to the world and aim at the future. 例4：全面开创社会主义现代化建设的新局面 原译：Create a new situation of the socialist modernization construction in all round way. （冗长） 改译：Create a new situation, modernize in all fields. （简洁）
31
Translation Practice
下列译文有无不妥？如有，应怎样改进？ 1.有朋友自远方来，不亦乐乎？ Is it not a great joy to have friends come from remote places/regions? Is it a great pleasure to have friends from afar?从远方;遥远地 How happy we are to have friend from afar! what a joy it is to have friends coming from afar!
25
标语翻译的语句特点
四. 语句独特，简洁有力 例1：惠康超级市场，价格始终最平 译文：Welcome, prices still lowest.
26
标语翻译的语句特点
例2：安全环境齐手创，各行各业安乐康
原译：Work for a safer, healthier work place. 改译：Work for a safer place for work.
人士 译文：It’s law. Front seats must be vacated空出; 搬出 for senior and persons with disabilities. 例3：让妇孺计划帮助你 译文：Let WIC work for you. WIC: women and infant care
15
二.
例2：弘扬体育精神，促进国际往来 原译：Spreading over the physical spirits and promoting international communications. 改译：Promote sportsmanship
运动员精神,运动道德
and international exchanges.
Beijing, New Olympics Beijing, Great Olympics
18
Remember?
介绍企业的实力，如“具有雄厚的技术力量
和经济实力”，可译为：with rich technical and economical resources
craftsmanship
技巧; 技术 手工; 工艺
9
Functions of slogans warning commercial policy-related
slogans
promotional
guiding
10
Types of slogans
How many types of slogans can we read? 1. commercial slogans, e.g. 今年更多新货，价格更加优惠 2. policy-related slogans, e.g. 实行计划生育政策，提高人口素质 3. promotional slogans, e.g. 创一流服务，迎四海嘉宾 做名城市民，讲社会公德 4. guiding slogan, e.g. 有困难，找派出所
24
标语翻译的语句特点
三. 语言精练，扼要简明 例1：提高生活素质，迈向美好未来 译文：Better Living, Brighter Future. 例2：今年更多新货，价格更加优惠 译文：More for less this year. 例3：旺铺出租 译文：Shops to let.
30
标语英译的可接受性
例4：做名城市民，讲社会公德 原译：Be citizens with social morality in our famous city. 改译：Be citizens of civic virtues公民道德 in our famous city. civic : 1. 城市的 2. 市民的; 公民的 3. 市民资格的; 公民资格的; virtue: 1. 善,德 2. 美德; 德行 3. 贞操 4. 优点; 长处 例5：有困难，找派出所 原译：Please find the Police Station if you have problems. 改译：Have problems? Please contact the Police Station.
12
标语翻译的通病分析
一. 硬译/字对字的翻译 例1：创一流服务，迎四海嘉宾 原译：Welcoming our honored guests from all over the world with first-class service. 改译：First class service to all guests.
2
For Your Reference
鳄鱼宝宝维E果酸沐浴露，特有维他命E及天
然果酸(AHA)，维他命E为肌肤细胞提供足够 的水份及营养，加倍保湿，加倍滋养，让宝 宝肌肤柔软润滑。微酸性配方，与人体皮肤 的微酸性pH值非常相似，特别温和纯净，浴 后在皮肤表层形成滋润保护膜，预防体痒， 增强肌肤抵抗力。成人使用，能令肌肤如宝 宝般嫩滑柔软。倒适量于掌心，轻揉于身上 至泡沫出现，然后用水冲洗。
7
Do you agree?
小心地滑!
Caution! Slippery!
8
Do you agree?
闲人免进
Admittance denied to idlers 小心碰头! Watch your head! Meet carefully! Bump碰,撞 the head carefully! “游客止步” Tourists，Please Stop
workmanship 手艺; 工艺; 做工; 技巧；手艺
19
标语翻译的通病分析
三．乱译/不符合英语言表的习惯 例： XX市人民争创优秀旅游城市 原译：The people’s of XX want to be an excellent city. 改译：Build XXX into a Top Tourist City of China.
16
争取运动成绩与精神文明双丰收 原译：For
a good harvest both in sports and morals 改译：For better (athletic) records and sportsmanship.
17
新北京，新奥运
原译：New 改译：New
11
Translation of Slogans
An Example 创建国家级文明城市，建设富裕和谐新侨乡 Let’s Build a National-level Civilized City and Create a New Wealthy and Harmonious Community
What do you think of this translation?
22
标语翻译的语句特点
二. 语句铿锵，音韵感人 例1：酒后勿驾驶 译文：1. If you drink, you can’t drive. 2. Don’t drive after you have drunk. Which one is better?
23
例2：龙舟传友谊， XX市奔世界
原译：Dragon boat delivering friendship/ XX City facing the outside world. 改译：Friendship through dragon boats/ XX City towards the world.
20
标语翻译的语句特点
一. 引人注意，令人难忘 例：来我市两天，游两个名城：国家级历史文 化名城，国家级风景名胜区 译文：Two days in our city, A visit to “two cities”, i.e. a city famous for historic culture and
误译/字面意思翻 译 例1：创优秀旅游城市，为名城争光 原译：Build a China Best Tourist City to win honor for our famous city. 改译：Build a Top Tourist City of China for the honor of our famous city.
1
Your Job
含维生素E的鳄鱼牌沐浴露 含维生素E的鳄鱼牌沐浴露是由天然滋养素
AHA和维生素E所提炼的营养而精心调配， pH.值保持在5.5，能够有效地保护孩子的幼 嫩皮肤，同时，也能抑制细菌的滋生。成年 人用了能够令肌肤更年轻，更润泽。 取适量本品涂抹全身，轻柔按摩后，用清水 冲净即可。
13
例子2：北岭旅游度假区是你的投资宝地 原译：Beiling Tourist & Holiday Spending Area … 改译：Beiling Tourist & Holiday Resort常去的休 闲度假之处 is a promising land for investment.
14