Marketing mix for Yunnan engineering materials limited company

-- Guofang Printing Limited company’s factory
building and office building project; Yunnan first Women's Reeducation through Labor Management Reconstruction administrative area project; Yunnan Dali Reservoir shift built of waterworks project.
Gilbert
Company self presentation
Methods
Key competitor (2 SWOT and 2 4Ps)
Discussion Conclusion
Reference
Kunming Heqin Construction Engineering Limited
Baidu Nhomakorabea
Place

Promotion

Only one floor
SWOT Analysis Kunming Heqin Construction Engineering Limited Company
Strengths Weaknesses Opportunities Threats

Better in the future!
Company, a private company, annual output value is more than ¥ 120,000,000.00.
Only 47 employees including accountants, salesmen
and managers are regulating hundreds of workers in different projects.
Marketing Mix of Kunming Heqin Construction Engineering Limited Company
Product Price
Engineering Construction The profits= Revenue(every single projects income) – total cost(cost of each project and company running money) Around Kunming suburb and in some states capital of Yunnan province Scientific investment and management provides maximum profit



Flexible investment choices (including which project, where and when to invest) Low cost for running company Lack of sufficient funding, and experience Lack of construction qualification Less competition nowadays Seeking for some small and simple projects big construction engineering corporations occupy great resources of projects
Cleaned for a whole week
Face-to-face!
Little information about it
It was founded in 1953, which is the only construction
company in Yunnan province owning the special-grade general contracting qualification for construction of home-building projects, short for Yunnan Construction. It has a registered capital, 384 million Yuan. Yunnan Construction has a total workforce of 1437, among whom 372 are various professionals, including 38 awarded senior professional titles, 180 awarded medium-grade professional titles, 180 certified chartered builders, 13 registration cost engineers, and 11 certified safety engineers. Its large and medium scale of construction machineries amounts to 277 and the total power is 8551.5 kilowatts. It is one of the strongest comprehensive construction enterprises in Yunnan province.
1 flexible invest ment
2 quality
Reference list
Introduction of Yunnan General Contract of Engineering



Construction Corporation in its official web http://www.ynsbj.com/htmls/list2.html A manager, Zhang Xiaotong 5/10/2012 17:30 in office of Kunming Heqin Construction Engineering Limited Company An employee, Chen Feng 1/10/2012 12:30 in office of Kunming Heqin Construction Engineering Limited Company
Marketing Mix of Yunnan General Contract of Engineering Construction Corporation
Product Price Place Promotion
Engineering Construction The profits= Revenue(every single projects income) – total cost(cost of each project and company running money) Full-consuming in Yunnan, exploring other Provinces’ marketing Scientific investment and management provides maximum profit

SWOT Analysis Yunnan General Contract of Engineering Construction Corporation
Strengths Weaknesses
We want to be the best!
Opportunities Threats
Strong comprehensive competitive ability (sufficient funding, technologies, and staff) Lots of experience Hard to exploit more marketing in other provinces Public company style affects its profit allocation and investment distribution Limitation price in real estate seems to be looser in the future New policy of restrict price of housing Cost of higher raw materials So many employees and projects including lots of investments