Unit 6a1Corporate Culture课件

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《企业文化宣讲》课件

使命与愿景
使命定义
使命是企业存在的意义和目的，是企业对社会和消费者的承诺，也是企业发展的方向和目标。
愿景定义
愿景是企业对未来的美好期望和理想，是企业发展的蓝图和方向。
使命与愿景关系
使命与愿景相互联系，共同构成企业发展的目标和方向，激励企业内部成员不断努力和奋斗。
行为准则
行为准则定义
促进企业可持续发展
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战略导向
企业文化能够与企业战略相结合，为企业的发展提供方向和动力，帮助企业在市场竞争中获得优势。
创新能力
企业文化能够鼓励创新和变革，使企业不断适应市场变化和客户需求，保持竞争优势。
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人才培养
企业文化能够重视员工的成长和发展，通过培训和教育等方式提高员工的能力和素质，为企业的发展提供人才保障。
企业形象定义
企业形象是企业对外界展示的形象和品牌形象，包括企业的标志、名称、商标、广告等。
企业形象作用
企业形象有助于提高企业的知名度和美誉度，增强企业的市场影响力和竞争力。
企业形象塑造
企业应通过品牌建设、广告宣传、公关活动等方式，不断塑造和维护良好的企业形象。
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企业文化的作用
BIG DATA EMPOWERS TO CREATE A NEW
ERA
提高员工凝聚力
共同价值观
企业文化能够提供共同的价值观和使命感，使员工感到自己是企业大家庭的一部分，从而提高员工的归属感和忠诚度。
行为规范
企业文化能够通过共享的行为规范和准则，指导员工的行为，使员工之间更容易形成默契和协作。
激励与认可
企业文化能够通过各种激励措施和认可方式，激发员工的积极性和创造力，提高工作绩效。

企业文化

• Provide a sense of identity for members • Generate commitment to the organization’s mission. • Clarity and reinforce standards of behavior
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• So it is very important to set up excellent corporate culture, it is the basic task of making century-old enterprises , achieving the high-quality and famousbrand products. The good mechanism comes from the good policy, the good policy brings up good culture. It is the pivotal point to establish the ability-based coporate culture for a corporation rich in passion and vigor. The corporate culture is a basic management task, which regards values as the core, excites employees' sense of responsibility and creavitivity, trains enterprise's team spirit, and improves the whole efficiency. It exits through all parts of producing and business activity. It aims to strengthen enterprise's cohesiveness and fighting force, train persons with ability, creative excellent team, and establish modern enterprise management idea. Attaching importance to corporate culture, consciously, self-discipline , study , innovate ,which is forming a kind of corporate culture

unit 2 corporate culture企业文化(课堂PPT)

Focus yБайду номын сангаасur research on three aspects of corporate culture: advertising slogans,
company statements and examples of unethical business practice. Examples
In this unit, you are expected to learn
a. some specific aspects of corporate culture; b. how the SQ3R reading strategies can help you become an active reader; c. how to compare companies in terms of corporate culture.
are given in the following table. Please add your own.
Elements
advertising slogan
company statements
UNIT 2
Corporate Culture
Part Two
Part One
Warming Up
1 Searching the issue
Find some background information about corporate culture. The information will help you have a better understanding of the topic. You should do the task before class.

Unit 6a-1(Corporate Culture) ppt课件

• Organizational hierarchy
➢ can show how traditional a company is, whether power is centralized and the extent to which employees are empowered.
• Company building
• Exchanging business cards
•
• Shaking hands
• Kissing
• Socializing with contacts
•
• Small talk before meetings
•
• Accepting interruption
•
• Using first names
keen on promoting a cohesive attitude within the staff (提倡员工凝聚力). The fact that the mission statement needs to be explicit may
suggest there is some diversity of attitudes within the staff.
高级经贸英语
Pass Cambridge BEC higher
Corporate Culture
精品资料
Objectives
1. To enable students to talk about company culture.
2. To practise reading for specific information.
4. What shapes a company’s culture?

企业文化宣传核心价值观展示PPT模板

信誉至上
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企业文化的作用
磨练意志
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强健体格
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企业使命
积极进步
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建设一流企业
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培训一流人才
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创造一流事迹
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理念体系基本
质量靠技术
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奋力拼搏
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企业文化的作用
奋进没有旁观者
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创新事迹你我他
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你我都是实践者
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企业文化概念
以人为本
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勇于创新
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添加标题内容添加标题内容
精益求精
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诚信第一
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IT职场英语教学课件Unit 6 IT Corporate Culture

Unit 6 IT Corporate CultureI: 本单元教学目的：1.了解公司文化的相关概念2.掌握如何撰写建议信3.评价IT领域中不同公司的文化4.了解科技翻译中的副词翻译Part One Concept LearningTask 1 Think before You Read1.1对于贾瓦哈拉尔·尼赫鲁的这句话“culture is the widening of the mind and ofthe spirit”的理解，教师可以启发学生考虑文化的定义。

1.2对于考斯塔·茨尤的这句话“preservation of one's own culture does not requirecontempt or disrespect for other cultures?”的理解，教师可以启发学生考虑跨文化交际的重要性和原则。

1.310 Examples of Companies With Fantastic CulturesHaving great company culture is no longer just an option. Today’s workers consider it as much as they consider salary and benefits. In fact, fantastic company culture is almost expected along with other traditional benefits.While the culture that works for one company might not work for another, you can learn a lot from companies who are doing it right, and get started on company culture hacks of your own.1. ZapposIt starts with a cultural fit interview, which carries half the weight of whether the candidate is hired. New employees are offered $2,000 to quit after the first week of training if they decide the job isn’t for them. Ten core values are instilled in every team member. Employee raises come from workers who pass skills tests and exhibit increased capability, not from office politics. Portions of the budget are dedicated to employee team building and culture promotion.Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture -- when you get the company culture right, great customer service and a great brand will happen on its own. Takeaway: Zappos hires according to cultural fit first and foremost. It has established what the company culture is, and fitting into that culture is the most important thing managers look for when hiring. This promotes the culture and happy employees, which ultimately leads to happy customers.2. Warby ParkerCompany culture at Warby Parker instigates “culture crushes,” an d one reason for that level of success is a team dedicated to culture. That team means that a positive culture is on the forefront, setting up fun lunches, events and programs. The company makes sure that there is always an upcoming event so the entire team has something to look forward to, and it uses methods to make sure the entire team works well together by insisting everyone helps keep break areas clean or sending random employees out to lunch together.Takeaway: Warby Parker has made company culture deliberate by creating a dedicated team tasked with coming up with events and programs to promote community. Great company culture doesn’t happen on its own.3. Southwest AirlinesThe airline industry is often mocked for grumpy employees and poor customer service, but Southwest Airlines bucks those trends. Customers loyal to Southwest often point to happy and friendly employees who try hard to help.Southwest isn’t new to the game. It’s been in operation for 43 years. Yet somehow, during all that time, the company has managed to communicate its goals and vision to employees in a way that makes them a part of a unified team. Southwest also gives employees “permission” to go that extra mile to make customers happy, empowering them to do what they need to do to meet that vision.Takeaway: Employees who are convinced of a larger common goal are people who are excited to be part of a larger purpose.4. TwitterEmployees of Twitter can’t stop raving about the company’s culture. Rooftop meetings, friendly coworkers and a team-oriented environment in which each person is motivated by the company’s goals have inspired that praise.Employees of Twitter can also expect free meals at the San Francisco headquarters,along with yoga classes and unlimited vacations for some. These and many other perks are not unheard of in the startup world. But what sets Twitter apart? Employees can’t stop talking about how they love working with other smart people. Workers rave about being part of a company that is doing something that matters in the world, and there is a sense that no one leaves until the work gets done. Takeaway: You can’t beat having team members who are pleasant and friendly to each other, and are both good at and love what they are doing. No program, activity or set of rules tops having happy and fulfilled employees who feel that what they are doing matters.5. ChevronWhile oil and gas companies are prime targets for a lot of negative PR and public ire, Chevron employees responded favorably towards the company’s culture. Employees compared Chevron with other similar companies and pointed out “the Chevron way” as being one dedicated to safety, supporting employees and team members looking out for each other.Chevron shows it cares about employees by providing health and fitness centers on site or through health-club memberships. It offers other health-oriented programs such as massages and personal training. Chevron insists employees take regular breaks. In other words, the company shows it cares about the well-being of employees, and employees know that they are valued.Takeaway: Your company culture doesn’t have to be ping-pong tables and free beer. Simply providing employee's with a sense of safety and well-being and creating a policy where everyone looks out for each other can easily suffice.6. SquareSpaceThis successful startup is regularly voted as one of the best places to work in New York City. Its company culture is one that is “flat, open and creative.” A flat organization is one where there is no (or very few) levels of management in between staff and executives. This approach is more common among startups, and can be tricky to maintain as a company grows larger, generally requiring groups to form. SquareSpace also offers robust benefits and perks, including 100 percent coverage of health insurance premiums, flexible vacations, attractive office space, catered meals, stocked kitchens, monthly celebrations, relaxation spaces and periodic guest lecturers. Solid benefits such as these help a culture, but are not the sole instigator of successful culture. Down-to-earth leaders and direct access to management have a great deal of impact.Takeaway: Employees feel their voices can be heard when they aren’t muffled under layers of management. This level of freedom and empowerment creates confident employees and improves morale.7. GoogleIt would almost seem wrong not to mention Google on a list of companies with great culture. Google has been synonymous with culture for years, and sets the tone for many of the perks and benefits startups are now known for. Free meals, employee trips and parties, financial bonuses, open presentations by high-level executives, gyms, a dog-friendly environment and so on. Googlers are known to be driven,talented and among the best of the best.As Google has grown and the organization has expanded and spread out, keeping a uniform culture has proven difficult between headquarters and satellite offices, as well as among the different departments within the company. The larger a company becomes, the more that culture has to reinvent itself to accommodate more employees and the need for management.While Google still gets stellar reviews for pay, perks and advancement, there are also some employees who note growing pains that you’d expect from such a huge company, including the stress associated with a competitive environment. Hiring and expecting the best from employees can easily become a stressor if your culture doesn’t allow for good work-life balance.Takeaway: Even the best culture needs to revi sit itself to meet a growing company’s team. The most successful company culture leads to successful business, and that requires an evolving culture that can grow with it.8. REIFor outdoor enthusiasts, REI has long been the company to turn to for great gear. Employees of REI, a cooperative where profits benefit its member-owners, also agree that this is a place where greatness happens, even beyond the beloved camping and outdoor products. REI’s mission is to equip both customers and employees for the outdoors, not just to have fun but also in promoting stewardship of the environment. REI says that its employees give “life to their purpose,” firmly attributing company success to workers. The CEO of REI has acknowledged that employees can get benefits anywhere, but allowing outdoors-oriented employees to immerse themselves in REI culture is what makes it unique. Employees can win equipment through “challenge grants” where they submit a proposal for an outdoor adventure that would be challenging. Regular townhall-style meetings are held where employees can submit questions anonymously to help management understand what’s happening in the company.Takeaway: When your employees are completely immersed in the same interests as your company, the culture propels itself forward almost on its own. Culture that is owned and propelled by the same people puts value in their voices.9. FacebookJust like Google, Facebook is a company that has exploded in growth as well as being synonymous with unique company culture.Facebook offers, as do many similar companies, lots of food, stock options, open office space, on-site laundry, a focus on teamwork and open communication, a competitive atmosphere that fosters personal growth and learning and great benefits.Yet, Facebook has the same struggles as similar companies: a highly competitive industry leads to a sometimes stressful and competitive workplace. Additionally, a free and organic organizational structure that worked for the smaller organization is less successful for the larger one.To meet these challenges, Facebook has created conference rooms, has separate buildings, lots of outdoor roaming space for breaks and has management (even CEOMark Zuckerberg) working in the open office space alongside other employees. It’s an attempt at a flat organizational culture using the buildings and space itself to promote a sense of equality among the competition.Takeaway: When your company depends on new hires who excel in a competitive field, your company culture and any associated perks will likely be the tipping point for applicants. You must stand out from other companies vying for attention.10. AdobeAdobe is a company that goes out of its way to give employees challenging projects and then provide the trust and support to help them meet those challenges successfully. While it offers benefits and perks like any modern creative company, Adobe's is a culture that avoids micromanaging in favor of trusting employees to do their best.Adobe products are synonymous with creativity, and only through the avoidance of micromanaging are the people who create those products truly free to create. For example, Adobe doesn’t use ratings to establish employee capabilities, feeling that that inhibits creativity and harms how teams work. Managers take on the role of a coach, more than anything, letting employees set goals and determine how they should be assessed.Employees are also given stock options so that they know they have both a stake and reward in the company’s success. Continual training an d culture that promotes risk taking without fear of penalty are part of Adobe’s open company culture. Takeaway: Putting trust in your employees goes a long way towards positive company culture, because trust leads to independent employees who help your company grow.ConclusionMany of these companies offer similar perks and benefits, but those do not determine the culture completely. The approach taken with how employees are treated and what level of ownership and trust they are given is also a key part of company culture.One word of caution: focusing on company culture to the exclusion of other workforce considerations (safety, laws, regulations) can lead to abuses or create situations where employees aren’t comfortable. Even the best examples of culture on this list have detractors.Remember that the best culture makes all employees feel safe and welcome, never excluded or uncomfortable. Focusing on “culture fit” alone makes it difficult to hire and welcome employees who are different than the prevailing c ulture, even if they’d be an asset and great counterbalance at your company. Your company culture needs adjustment if it causes you to end up with a homogenized team who think and act the same.2.1 Find out the Chinese equivalent to each of the following technical terms.2.2 Answer the following questions according to the passage.1. Can you give definition of corporate culture?Corporate culture is a set of characteristics that define a business. It involves employee attitudes, standards (policies and procedures), and rites and rituals. 2. How many elements does a corporate culture involve?The attitude of those within a company is perhaps the most fundamental element of corporate culture. Companies typically express these standards in terms of the policies and procedures. Corporate culture usually includes some rites or rituals.3. What is the most fundamental element of corporate culture?The attitude of those within a company.4.In corporate culture, what are roles of policies and procedures?Policies and procedures define how the business will operate.5.Why are corporate and outside general cultures always connected?The society in which the business is located shapes the individual attitudes and it is those attitudes that are the foundation for the corporate environment. This is one reason why corporate characteristics vary so drastically from one region to another; the business is socialized and structured based on what people think and do outside of work, which varies by geographical region.6.What does it mean by “management personnel find those employees whowill be a good fit for corporate culture”?The goal is to find employees who will be a good fit — that is, whose beliefs and behaviors coincide with those already present in the company. Members of management tend to believe that doing this reduces the chances of conflicts and makes it more likely that the new employee will assimilate and contribute efficiently. This is often what sets two very similar candidates apart.7.Can you describe negative, neutral and positive corporate culture?A label of negative usually means that workers do not feel comfortable,acknowledged, or supported.Neutral means that the business neither supports nor hinders its employees.Companies with a positive corporate culture set tend to see employees as their most valuable asset.8. Do you agree that “Business environments are rarely static”? Why?They evolve over time as the attitudes of employees and the circumstances surrounding the company change.2.3 Complete the following sentences by using the words and expressions in the box.1 candidate2executive3 Policy4. Standard5 procedure6 collaboration7 modified8 productivity2.4 Further Discussion1. What is the relationship of corporative culture with general culture? Pleaseuse one example to illustrate it.Always connected.Apple company.Empathy for Customers/Users2.How to reduce effect of negative corporative culture?Practice Positive InquiryEstablish an Ego-Free Workplace.Orchestrate Collaboration.Seek the Discomfort Zone.Celebrate + Reward Disruptors.3.2 Translate the following sentences into Chinese.1. 商业环境很少是静态的---他们随着时间的推移，随着员工的态度和公司的环境发生变化。

企业文化(PPT 11页)

谢谢大家！
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Unit 6 Corporate culture

Outcome oriented personaltity
This type of organizations succeeds by focusing on results in certain aspects of their business. For example, Nordstroms‟, the high quality department store retailer, focuses on customer services. Nordstrom‟s employees know definitely what is expected of them and those expectations shape their behavior.
Functions of corporate culture
Corporate culture serves as a variety of functions and the three key functions are as follows: 1. Provide a sense of identity for the members. The more clearly an organizational shared perceptions and values are defined, the more strongly people can associate themselves with their organization‟s mission and feel a vital part of it. 2.Generate commitment to the organization‟s mission. Sometimes, it is difficult for people to go beyond thinking of their own interests. They often react by asking “how will this affect me?”. However, a strong culture reminds people of what their organization is all about. 3.Clarify and reinforce standards of behavior. Culture guides employees‟ words and deeds, making it clear what they should do or say in a given situation, thereby providing stability to behavior.

unit corporateculture企业文化

3. This management style can be viewed as a combination of the other two. The managers will ask views and opinions from their staff, allowing them to feel involved but will ultimately make the final decision.
UNIT 2
Corporate Culture
Part Two
Part One
Warming Up
The surface layer of corporate culture often includes visible things such as offices, furnishings, visible rewards and recognition, the way employees dress and how they interact. The next level deals with professed culture of the organization. Slogans, mission statements and other operational creeds, as well as local and personal values, are usually found at this level. At the third and deepest level, however, are the unseen elements identified in everyday interactions between employees.
Activity 1 Read the following text on corporate culture and its importance.

72--商务英语3课件第一单元-企业文化课内知识总结Corporate Culture

Unit1 Corporate Culture姓名：目录⏹一、Analyze words(4-6)⏹二、Analyze phrases(7)⏹三、Summarize Text A (8-11). 7specialize （使专门化，专用于，使特殊化）：后缀ize 表示使…化之意；special：特别的. 8. undergo （经历，忍受）：前缀under表示向下，根基，底部之意. 9. embody （体现）：前缀em表示环绕之意a. to be a very good example of an idea or qualityShe embodies everything I admire in an artist.b. to include sth.Our latest car model embodies many new improvements.10. acknowledge （承认）：前缀ac表示承认之意acknowledgement中ment名词后缀. 11. perceive (理解)：前缀per表示每…之意；ceive ：抓，拿（个人拿）. 12.outcome（结果，后果，成果）：前缀out表示出去，放之意outcome：支出；income：收入；output：输出；input：输入Analyze words1.per sona li ty (独有的特性)：前缀per-有每…之意；al形容词后缀；ity名词后缀 prise （包含，包括）：前缀com-表示包含，绕，周边之意3.tang ibl e （明确的，有实质的）:-ble形容词后缀，也表示有能力之意（反义词intangible）4. art ifact （人工制品，制造物）：art-：艺术；fact：现实5. dis tinctly （清楚地）：前缀dis-表示距离之意；ly副词后缀6.strateg ic（战略的）：-ic形容词后缀13. in tract able（难驾驭的，难对付的，难处理的）：in是反义词词缀；后缀able表示有能力做之意，同时也是形容词词缀；词根tract是处理之意14. in consist ent (不一致的，不协调的)：后缀ent表示形容词词缀；词根consist是抵制之意15. male volent （含有恶意的，恶毒的）：male表示男性之意；volent表示恶意的意思16. under lie (构成（理论、政策、行为等）的基础)：前缀under表示向下，底部，根基之意（underline：下划线）Phrase⏹1. brag （吹牛，自夸）：brag out=show off ⏹2. work one's way排除困难向前走=undergo⏹ a. to move somewhere slowly and with difficulty⏹From here, we worked our way carefully across the rockbase.⏹ b.to achieve sth. gradually by working⏹He had worked his way up(晋升)to head of thedepartment⏹3. in regard to (与……有关)⏹4.be credited to (把…归功于= owe to =attribute to)⏹5. fit into (适用于= adapt to )6. laid offa. to stop employing someone because there is no work for them to do解雇Millions of people have been laid off in the steel industry.b. lay off (sth.):停止to stop using or doing sth.I think you’d better lay off junk food for a while.c. lay off doing sth：继续，坚持I had to lay off running for several months.Text A Corporate Culture ⏹I have learned some things from this artical for example :⏹一、T he concept of corporate culture◆The different types of corporate culture⏹ 1. Basically,organizational culture is the personality of theorganization.基本上，组织文化是一个组织的个性。

企业文化培训公司员工内训ppt模板

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工作从不“自动自发”
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演讲完毕感谢凝听！
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接受工作三个步骤
职场红人7条小策略
与同寅相处之道
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《新理念职业英语商务英语》教学课件 Unit 6 Corporate Culture

5 Values: Values are deeply held ideas of members regarding what is right or
wrong, fair or unfair, and anything that has personal worth or meaning. These values are expressed in operating beliefs and norms of behavior.
working together to achieve
something that either of them will
manage to achieve if they work on
C
their own.
3.They have just won a football
competition. The trophy looks like the
4. What are the advantages of performance-oriented culture?
Performance-oriented culture possesses high employee involvement, strong internal communication and an acceptance and encouragement of a healthy level of risk-taking in order to achieve innovation.
Such practices keep the employees motivated and concerned, and encourage everyone to achieve the common corporate objective.

Unit 6 Topic 1 Section Cppt

Company Logo
Read 1a and answer the following questions. 1. What’s in the center of the yard?2. What’s at the back of the yard?3. What’s on the left of the yard?4. What are the people doing?
There is a small garden in the center of the yard.
There is a nice house at the back of it.
The boy is helping his father clean the study and his mother is cooking in the kitchen.
Last ______, I saw a _____ fly _____ in the sky.The ______ ______ likes the yellow ______ and the ______ _____ likes the blue one.The ______ is very ______ to us.
Unit 6 Topic 1
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红色商务风企业文化培训PPT模板

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英语阅读学生用书1unit6课件

英语阅读学生用书1unit6课件Understanding the intricacies of language is a journey that begins with the basics and expands into the vast complexities of communication. In Unit 6 of the English Reading Student Book 1, we delve into the theme of cultural exchange, exploring how individuals from diverse backgrounds interact and share their unique perspectives and traditions.Cultural exchange is the process where different cultures are shared, integrated, and adopted. This can happen through various means such as travel, education, work, and even through the media. It's a two-way street, with both sides learning and growing from the experience. The benefits of such exchanges are manifold, including the promotion of understanding and tolerance, the enrichment of one's own culture, and the development of new skills and knowledge.One of the most profound aspects of cultural exchange is the opportunity it presents for personal growth. When individuals immerse themselves in a new culture, they are often challenged to step out of their comfort zones. This can lead to a deeper understanding of oneself and one's own culture. For example, a student studying abroad may encounter new educational methods that challenge their preconceived notions of learning, leading to a more adaptable and innovative approach to their studies.Moreover, cultural exchange fosters global connections. In a world that is increasingly interconnected, the ability to interact with people from different backgrounds is invaluable. It prepares individuals to work in diverse environments and contributes to global peace and stability by fostering mutual respect and understanding.The impact of cultural exchange extends beyond the individual to society as a whole. As people bring back different elements from other cultures, societies become more vibrant and dynamic. This can manifest in various forms, such as fusion cuisine, hybrid music genres, and innovative art forms that blend different cultural elements.However, cultural exchange is not without its challenges. It requires an open mind and a willingness to embrace the unfamiliar. There can be language barriers,misunderstandings, and even culture shock. But these challenges are part of the learning process and can be overcome with patience and effort.In conclusion, cultural exchange is a powerful force that shapes individuals and societies. It broadens horizons, builds bridges between people, and enriches our world in countless ways. As we continue to explore and engage with different cultures, we contribute to a tapestry of human experience that is diverse, colorful, and ever-evolving. Through this process, we not only learn about others but also gain a deeper appreciation for the richness of our own culture. Cultural exchange, therefore, is not just about sharing; it's about growing together as a global community. 。

企业文化培训介绍PPT模板

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