文体学广告advertisement分析
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• Headline/Signature line:Chanel No.5. • Illustration: • glamorous image of Marilyn Monroe（玛丽莲·梦露） • Body copy:Be touched by the fragrance that touches the
Graphological features
• An elegant woman is accompanied with two gentlemen, which seems to mean that if we wear the Chanel No.5., gentlemen will be attracted by us as well.
woman
Semantic features:
• 1. Harmonious layout: movie star image, elegant image form a harmonious whole: charming, beautiful..
• 2. Clear positioning: the choice of image conveys a clear message to the target consumers: this iHale Waihona Puke Baidu a product that every woman should possess.
• A simple sentence express the love to this perfume, it is compared to clothes and jewelry,only one drop can be very wonderful.
Lexical features • simple choice of words: in the ad, the simple terms “wear”makes consumers feel as if were surrounded by fragrance.
Chanel No.5.
香奈儿5号香水
Advertisement for Chanel No.5.
• I wear nothing but a few drops of Chanel No.5.
• Every woman alive wants Chanel No.5.
Text structure:
• 3. rhetorical device employed : pun • “I wear nothing but a few drops of Chanel No.5.” means that “I only wear chanel no. 5 to sleep.",
it also has the meaning that “I doesn't need any decoration, just a few drops of Chanel no. 5.”
• Besides, when taking the pictorial part into consideration, When we see the woman who holding Chanel No.5 is so elegant, consumers think they will be as elegant as 梦露 is when they wear this perfume （香水）.
Thank you
Graphological features
• An elegant woman is accompanied with two gentlemen, which seems to mean that if we wear the Chanel No.5., gentlemen will be attracted by us as well.
woman
Semantic features:
• 1. Harmonious layout: movie star image, elegant image form a harmonious whole: charming, beautiful..
• 2. Clear positioning: the choice of image conveys a clear message to the target consumers: this iHale Waihona Puke Baidu a product that every woman should possess.
• A simple sentence express the love to this perfume, it is compared to clothes and jewelry,only one drop can be very wonderful.
Lexical features • simple choice of words: in the ad, the simple terms “wear”makes consumers feel as if were surrounded by fragrance.
Chanel No.5.
香奈儿5号香水
Advertisement for Chanel No.5.
• I wear nothing but a few drops of Chanel No.5.
• Every woman alive wants Chanel No.5.
Text structure:
• 3. rhetorical device employed : pun • “I wear nothing but a few drops of Chanel No.5.” means that “I only wear chanel no. 5 to sleep.",
it also has the meaning that “I doesn't need any decoration, just a few drops of Chanel no. 5.”
• Besides, when taking the pictorial part into consideration, When we see the woman who holding Chanel No.5 is so elegant, consumers think they will be as elegant as 梦露 is when they wear this perfume （香水）.
Thank you