托福独立写作模板之十八——广告对企业的影响
托福独立写作真题及
托福独立写作真题及托福独立写作真题及范文托福独立写作的阅读部分有三段三个论点,听力部分就逐步驳斥这三点。
考生的任务就是根据这两份材料来写一篇文章。
下面是店铺整理的托福独立写作范文,欢迎阅读!托福独立写作题目:广告的作用Do you agree or disagree with the following statement?Most advertisements make products seem much better then they really are.Use specific reasons and examples to support your answer.范文:Advertising is one of the most useful ways for enterprise to convince their customers of the products. In fact, advertisements should be honest that it contains real information of the product. Meanwhile nowadays advertisement appears to be more misleading and make products better from the appearance.Advertisement seems to make us hard to tell the reality from the fantasy. There is a specific example. When targeted to the young children, enterprises tend to use fantasy themes and characters from fantasy movies to help show off their product. Since young children tend not to tell the reality to the fantasy, they will be misled and believe that the product appearing in the advertisement is worth buying. But in fact, the quality of the product will disappoint its buyers.Moreover, nowadays manufacturers tend to ask celebrities to advertise their products. This will also be misleading, too. The celebrities who advertise the product may not use the product at all and he knows nothing about the product. But the audiences tend to believe him since they think the celebrity is alwaysresponsible for what he said in a public situation. The celebrity makes this product worth buying, but in fact, it is not as good as the thing appears on the television.Sometimes manufacturers just do not ask any celebrities to help them with advertising. What they do is just to find someone acting as the users of the product. This will be even more misleading since they better convince the audience that the product is of great use, since the audience tends to believe people who have something in common with themselves. On the contrary, the product is not usually so valuable that the audience is cheated by merchants.Under these circumstances, advertisements seem misleading and make people feel better about the product. Although there is possibility that some advertisements are worth believing, at most time advertisement seems to guide us to a wrong direction. 托福独立写作题目:教育问题Do you agree or disagree with the following statement?Teachers should not make their social or political views known to students in the classroom.Use specific reasons and examples to support your answer.范文Imparting knowledge is absolutely the basic function of a teacher, whereas delivering views in social and political is also crucial in teaching. Teachers have the obligation to disseminate some of their own views because the students are too young to form an independent thinking about events, and because these independent thoughts in an early age are important. Therefore, I think teachers should make their social and political views known by sudents.Education marks the most important 17 to 20 years in theearly stage of an individual's life. In the core of this process lie the teachers, who provide us knowledge, and share with us values and standards of judgment in life. A good teacher is one who not only is effective in the transfer of knowledge, but one who makes his or her views about family, love, or institutional arrangement known to their students, which could prove to be great guidance later in life.A teacher who only imparts academic information in class will only cultivate robots of academic excellence, but also of social isolation and political irrelevance. Each person is bound in a 3-dimensional world, namely, academia, social circle and political involvement. No one can get away from them and still be a well-rounded all around being. (in case he or she may want to be a hermit.) By the time a high school junior evolves into a senior, how to deal with his personal relationship and how to use his newly discovered voting right become head aching. Teachers' words about these affairs can then be quite enlightening.The world has seen precedent when a sharing teacher gave rise to a more promising student. Had Aristotle not educated Alexander III on philosophy and political science, the latter would have been Alexander III instead of Alexander the great. It is because of those selfless teachers that students gain insights into the complex world outside the campus, and found a way out of his personal dilemma and confusion. Teacher's opinions about social and political events are not only important but necessary.Some may argue that students are still growing up with limited knowledge and life experience, and a teacher's social and political opinion may be brainwashing them and send their lives down different paths. I still feel overwhelmingly convinced of the central duty of the teacher as the engineer of the human soul andas the usher into the world one lives in at the last stage of the socialization process, education. It's with much gratefulness that I conclude this argument by saying thanks to those teachers from whom I've had the privilege of taking a glimpse of the world I would be a part of in the last few minutes of some of their lectures. By all means, knowledge, YES! But, a little on the side, PLEASE!下载全文。
广告类大作文:探索雅思对广告行业的影响与挑战
广告类大作文:探索雅思对广告行业的影响与挑战英文回答:Title: The Impact of Advertising on SocietyIntroduction:Advertising is an integral part of our daily lives, shaping our consumer behavior and influencing our choices. In this essay, we will explore the impact of advertising on society, focusing on its benefits and drawbacks.Body Paragraph 1: Positive Effects of AdvertisingAdvertising plays a crucial role in promoting products and services, creating awareness among consumers, and stimulating economic growth. It provides valuable information about new products, innovative technologies, and competitive pricing. Moreover, advertising helps in job creation by supporting industries and businesses.Body Paragraph 2: Negative Effects of AdvertisingHowever, advertising can also have negative consequences. It often uses manipulative techniques to persuade consumers, leadingto impulsive buying and unnecessary consumption. Additionally, some advertisements promote unrealistic beauty standards, leading to body image issues and low self-esteem among individuals.Body Paragraph 3: Ethical ConcernsAnother aspect to consider is the ethical implications of advertising. Companies may engage in deceptive practices or make false claims to attract customers. This raises concerns about consumer protection and the need for stricter regulations to ensure transparency and honesty in advertising.Conclusion:In conclusion, advertising has a significant impact on society, both positive and negative. It has the power to inform, persuade, and shape consumer behavior. However, it is essential to strike a balance between promoting products and services and ensuring ethical practices. As consumers, we should be critical of advertisements and make informed choices to minimize the negative effects of advertising.中文回答:标题:广告对社会的影响引言:广告是我们日常生活中不可或缺的一部分,塑造了我们的消费行为,影响了我们的选择。
广告对企业的影响
班级:10视觉传达(一班)姓名:李惠瑶学号:10112029019广告对企业的影响摘要:本文通过挖掘各种资料,系统简洁的分析广告的生成态势及其对企业的发展等各方面的影响,使人们更加了解广告,更好的利用广告为其服务。
并且通过案例来分析并证实广告对企业造成的巨大影响,以引起企业对广告及广告策略的的重视关键字:广告广告对企业的影响对企业的启示一、引言:今天,形式多样的广告已经渗入我们的日常生活,几乎每一个人都对几条广告耳熟能详,都有自己对广告的不同见解。
现代社会广告几乎无处不在,从电视到广播,从报纸到杂志,从路牌到灯箱,从车站到机场等等,俯首抬眼,目之所及,皆有广告,让人无法忽视它的存在。
然而广告的存在并不是目的,其根本在于能否给人留下深刻的印象,有效的传递某种特定的信息,并对人的行为构成影响的因素,从而带动消费,影响广大企业的发展。
一、广告的定义“广告”是为了某种特定的需要,通过一定形式的媒体,公开而广泛地向公众传递信息的宣传手段。
广告有广义和狭义之分,广义广告包括非经济广告和经济广告。
非经济广告指不以盈利为目的的广告,又称效应广告狭义广告仅指经济广告,又称商业广告,是指以盈利为目的的广告,通常是商品生产者、经营者和消费者之间沟通信息的重要手段,或企业占领市场、推销产品、提供劳务的重要形式,主要目的是扩大经济效益。
二、广告对企业的各方面的影响广告,对于企业,一般而言具有这么几项功效:(1)开拓市场,促进销售;、(2)促进企业生产的发展;(3)指导和推动企业从事新产品开发;(4)推动企业改进经营管理,提高企业整体竞争力;(5)改善企业公关形象,提高企业的社会地位;(1)、广告与企业产品销售的关系现代工商业的一个最显著的特点,就是大规模的产品生产与销售形成了市场商品品种繁多,同类产品品牌众多的局面,市场竞争十分激烈。
在这种情况下,广告成为工商企业促进商品销售的直接宣传手段。
广告促进企业产品销售的功效,主要表现在两方面:一是产品销售新市场的开拓;一是通过广告宣传,树立商品的品牌形象,巩固已有市场,提高市场占有份额,这两方面的作用,都可达到直接扩大产品销售的目的,也可达到降低成本、增加利润的目的。
广告利弊英文作文
广告利弊英文作文英文:Advertising is a double-edged sword. On one hand, itcan bring great benefits to businesses by increasing their visibility and attracting more customers. On the other hand, it can also be a nuisance to consumers who are bombardedwith ads everywhere they go.One advantage of advertising is that it helpsbusinesses to reach a wider audience. By using various channels such as TV, radio, newspapers, and social media, businesses can promote their products and services to potential customers. This can lead to increased sales and revenue, which is essential for the growth and success of any business.Another advantage of advertising is that it can help to create brand awareness. By consistently promoting a brand through advertising, businesses can establish themselves asa reputable and trustworthy company in the eyes of consumers. This can lead to increased customer loyalty and repeat business.However, advertising also has its downsides. One disadvantage is that it can be intrusive and annoying to consumers. For example, when watching a video online, ads may pop up and interrupt the viewing experience. This can be frustrating for consumers and may even lead to them avoiding the brand altogether.Another disadvantage of advertising is that it can be misleading. Some ads may make false claims or exaggerate the benefits of a product or service, leading consumers to make uninformed decisions. This can damage the reputation of the business and lead to a loss of trust from consumers.Overall, advertising can be both beneficial and detrimental to businesses and consumers alike. It is important for businesses to use advertising responsibly and ethically, while consumers need to be aware of thepotential pitfalls of advertising and make informeddecisions.中文:广告是一把双刃剑。
《英语作文之广告的影响》
The Impact of Advertising: Shaping Perceptions and BehaviorsAdvertising is an omnipresent force in today's society, influencing our perceptions, choices, and behaviors in subtle yet powerful ways. From billboards to social media feeds, advertisements are designed to capture our attention and persuade us to think or act in a certain manner.Shaping Consumer PreferencesOne of the primary impacts of advertising is on consumer preferences. Advertisers use various strategies, such as celebrity endorsements, emotional appeals, and persuasive messaging, to shape our tastes and preferences. Over time, these influences can dictate what products or services we consider desirable or essential.Influencing Social NormsAdvertising also plays a role in shaping social norms and values. It often reflects and reinforces societal attitudes towards beauty, success, and happiness. This can lead to the normalization of certain behaviors or lifestyles, which can have profound effects on individuals and communities.Economic ImplicationsOn an economic level, advertising stimulates demand and contributes to economic growth. It informs consumers about new products and services, creating a market for these offerings. However, it can also lead to overconsumption and materialism, as people are encouraged to continually purchase new items to stay current with trends.Cultural ExchangeGlobal advertising can facilitate cultural exchange by introducing consumers to products and brands from different parts of the world. This exposure can lead to greater cultural understanding and appreciation. Conversely, it can also lead to concerns about cultural homogenization, where local cultures are overshadowed by global brands.The Power of PersuasionThe persuasive power of advertising should not be underestimated. It can influence our self-image and self-esteem, particularly in areas such as body image and social status. Advertisements can create a sense of urgency or desire, compelling individuals to make purchases they might not otherwise consider.Ethical ConsiderationsThe ethics of advertising are a subject of ongoing debate. Issues such as false advertising, manipulation, and the targeting of vulnerable populations raise questions about the responsibility of advertisers. It is crucial for the industry to be transparent and accountable in its practices.The Role of RegulationTo mitigate the potential negative impacts of advertising, regulation plays a vital role. Governments and industry bodies establish guidelines and standards to ensure that advertising is truthful, respectful, and does not exploit consumers.ConclusionIn conclusion, the impact of advertising is multifaceted, extending from the individual to the societal level. While it can drive economic growth and cultural exchange, it also has the power to shape our values and behaviors in ways that require careful consideration. As consumers, it is important to be aware of the influences at play and to make informed decisions.。
关于广告对商品是否有影响的英语作文
关于广告对商品是否有影响的英语作文In today's consumer-driven society, advertising plays a crucial role in shaping people's perceptions and influencing their purchasing decisions. While some argue that advertisements have a significant impact on the popularity and sales of products, others believe that the influence of advertising is limited. This essay explores the relationship between advertising and consumer behavior, discussing the various ways in which advertisements can affect the success of a product.First and foremost, one of the most significant impacts of advertising on products is brand awareness. Through strategic marketing campaigns, companies can build brand recognition and establish a strong presence in the market. For example, Coca-Cola's iconic advertisements have played a key role in making it a household name across the globe. By consistently promoting their products through various channels, companies can create a strong brand image that resonates with consumers and influences their purchase decisions.Moreover, advertisements can also shape consumers' perceptions of a product's quality and value. Through creative storytelling and persuasive messaging, advertisers can highlight the unique features and benefits of a product, which caninfluence consumers' perceptions of its value. For instance, luxury brands often use high-end advertisements to create an image of exclusivity and prestige, which can drive up demand and justify higher prices.In addition to brand awareness and perceived value, advertisements can also influence consumers' buying behavior through emotional appeal. Many advertisements use emotional triggers such as humor, nostalgia, or fear to create a connection with consumers and evoke a response. By tapping into consumers' emotions, advertisers can create a sense of urgency or desire that motivates them to make a purchase. For example, advertisements for charitable organizations often useheart-wrenching stories to evoke empathy and encourage donations.Furthermore, advertisements can also influence consumers' buying decisions through social proof and endorsements. By featuring testimonials from satisfied customers or endorsements from celebrities and influencers, advertisers can build credibility and trust around a product. This social proof can reassure consumers and help them feel more confident in their decision to purchase. For example, endorsements from popular athleteshave been shown to increase sales of sports products significantly.Despite the many ways in which advertisements can impact consumer behavior, it is essential to acknowledge that their influence is not absolute. While advertising can create awareness, shape perceptions, and drive sales, consumers are ultimately the ones who make the final purchasing decision. Factors such as personal preferences, past experiences, and word-of-mouth recommendations can also play a significant role in shaping consumer behavior.In conclusion, advertising undoubtedly has a significant impact on the success of products by creating brand awareness, shaping perceptions, influencing emotions, and building credibility. However, it is essential to recognize that the influence of advertising is not absolute and that consumers have the final say in determining the success of a product. By understanding the various ways in which advertising can influence consumer behavior, companies can develop more effective marketing strategies that resonate with their target audience and drive sales.。
广告的影响英文作文
广告的影响英文作文英文:The influence of advertising is undeniable in today's society. Everywhere we look, we are bombarded with advertisements trying to sell us products or services. Whether it's on television, social media, billboards, or even in our email inboxes, advertising has a pervasive presence in our daily lives.Advertising has a significant impact on our behavior and decision-making. It shapes our preferences, influences our purchasing choices, and even affects our perceptions of the world around us. For example, when I see a commercial for a new smartphone with all the latest features, I find myself wanting to upgrade my current phone even though it's still in good working condition. The persuasive power of advertising is so strong that it can create desires wedidn't even know we had.In addition to influencing our buying habits, advertising also shapes our societal norms and values. Advertisements often portray certain lifestyles, body images, and social behaviors as desirable, leading us to internalize these ideals and strive to meet them. For instance, when we see advertisements featuring slim and toned models, it can contribute to body image issues and low self-esteem, especially among young people.Furthermore, advertising can also impact our understanding of the world and current events. News outlets and media organizations rely on advertising revenue, which can influence the stories they choose to cover and how they present the information. This can lead to biased or sensationalized reporting, shaping our perceptions of the world in ways that may not reflect reality.中文:广告的影响在当今社会是不可否认的。
关于广告的影响的英语作文
关于广告的影响的英语作文Advertising has a powerful influence on our daily lives. It surrounds us in various forms, from TV commercials and billboards to social media ads and sponsored content. As a result, it shapes our perceptions, behaviors, and even our purchasing decisions.First of all, advertising has a great impact on our perceptions. Through carefully crafted messages and visuals, advertisers can shape how we view certain products, services, or even societal issues. For example, a beauty product ad may portray a certain standard of beauty, influencing consumers to aspire to that ideal. Similarly, a political ad can shape how people perceive a candidate or a specific policy. In this way, advertising has the power to influence our thoughts and attitudes.Moreover, advertising also affects our behaviors. By creating a sense of desire or urgency, ads can prompt us to take specific actions. For instance, a limited-time offeror a persuasive message can entice us to make a purchase or try out a new product. Additionally, advertising can also influence our social behaviors, as we may be influenced bywhat we see others doing in ads. This can lead to changesin our lifestyle choices, such as the foods we eat, the clothes we wear, or the activities we engage in.Furthermore, advertising plays a significant role in our purchasing decisions. With the abundance of product information and persuasive messaging, consumers are often swayed by ads when making buying choices. Whether it's a new smartphone, a fashion accessory, or a vacation destination, advertising can create a desire for certain products and influence our decision-making process. In some cases, advertising can even create a sense of FOMO (fear of missing out), leading us to make impulse purchases orfollow trends.In conclusion, advertising has a profound impact on our lives, shaping our perceptions, behaviors, and purchasing decisions. It's important to be aware of the influence of advertising and to approach it critically, considering the motives behind the messaging and making informed choices. By understanding the power of advertising, we can become more discerning consumers and better navigate the messages that surround us.广告对我们日常生活有着强大的影响力。
广告影响的英文作文
广告影响的英文作文英文:Advertising is everywhere around us, whether it's on TV, billboards, or social media. It's hard to avoid being influenced by advertising, and it can have both positiveand negative effects on our lives.On one hand, advertising can be informative and help us make informed decisions about products or services. For example, if I'm in the market for a new car, seeing an adfor a reliable and affordable model could be helpful in my decision-making process.However, advertising can also be manipulative andcreate unrealistic expectations. For instance, if I see an ad for a weight loss supplement that promises quick andeasy results, I may be tempted to buy it even if it's not actually effective. This can lead to disappointment andeven harm my health.Overall, I believe that advertising can be a usefultool when used ethically and responsibly. Companies should strive to provide accurate information and avoid using deceptive tactics to sell their products. As consumers, we should also be aware of the potential effects ofadvertising and make informed decisions based on our own research and needs.中文:广告无处不在,无论是在电视上、广告牌上还是社交媒体上。
广告的影响 英文作文
广告的影响英文作文英文:Advertising is everywhere in our daily lives. It can influence our decisions and behaviors in many ways. On one hand, advertising can provide us with information about products and services that we may need or want. For example, when I see an ad for a new smartphone, it may catch my attention and make me want to learn more about its features and benefits. In this way, advertising can be helpful and informative.On the other hand, advertising can also be manipulative and deceptive. Advertisers often use persuasive techniquesto make their products seem more desirable than they really are. For instance, a fast food commercial may show a delicious burger that looks much bigger and tastier thanthe actual product. This can lead to disappointment and dissatisfaction when we actually try the product.Moreover, advertising can also create unrealistic expectations and promote materialism. Many ads portray a certain lifestyle or image that we may aspire to, but may not be able to achieve. This can lead to feelings of inadequacy and dissatisfaction with our own lives. In addition, advertising can encourage us to buy more things than we need or can afford, which can lead to financial problems.In conclusion, advertising can have both positive and negative effects on our lives. While it can provide useful information and help us make informed decisions, it can also be manipulative and promote unrealistic expectations. It's important for us to be aware of these effects and make conscious choices about what we choose to buy and how we are influenced by advertising.中文:广告无处不在,它可以以多种方式影响我们的决策和行为。
广告影响的英文作文
广告影响的英文作文英文:Advertising has a huge impact on our daily lives. It is everywhere we go, from billboards on the side of the road to commercials on TV. It is impossible to escape its influence. In my opinion, advertising can be both positive and negative.On one hand, advertising can be beneficial. It can inform us about new products and services that we may be interested in. It can also help us make informed decisions about what to buy. For example, if I am looking for a new laptop, I can read reviews and compare prices online before making a purchase.On the other hand, advertising can also be harmful. It can create unrealistic expectations and promote unhealthy habits. For example, advertisements for fast food restaurants can make us crave unhealthy food and contributeto obesity. Additionally, advertising can be manipulative and use psychological tactics to persuade us to buy things we don't need.Overall, while advertising has its benefits, it is important to be aware of its potential negative effects and to approach it with a critical eye.中文:广告对我们的日常生活有着巨大的影响。
托福独立写作模范文:广告的利弊
托福独立写作范文:广告的利弊Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.有些人认为广告鼓励我们购买我们不需要的东西。
另外一些人则认为广告告诉我们改善我们生活的新产品。
你同意哪种观点?用具体原因和例子阐明你的回答。
托福独立写作模板:英文例文The whole point of advertising is to encourage us to buy things we don't need. Advertisers are in the business of making money of themselves and their clients. If they manage to sell us somethingthat's good for us too, that's fine. But their primary goal is profit.It begins when we're children. Saturday morning children's television is full of commercials. Over and over again, children see images of toys and games. They see other children who are having the time of their lives. They watch these children and get the messagethat if they want to have that much fun, they need to buy those things. Thus, at a very early age, we're introduced to two ideas: that we want to be like everyone else, and we want to have what everyone else has.This continues throughout our lives. We spend a lot of our money trying to keep up with our neighbors. We buy the latest model cars, have all the latest gadgets in our homes, and live a lifestyle beyond our budgets. Advertising encourages us to define ourselves by what we own rather than by who we are. It encourages a competition of false values and shallow measurements of what matters in our lives.Advertising can be damaging. However, it is also one of the ways in which our economy keeps growing. People need to buy products in order for other people to have jobs manufacturing, transporting and selling those products. Advertising also keeps us informed about new products that may actually help us in some way. For these reasons, you could say advertising is a necessary evil.托福独立写作模板:范文词汇client:顾客; 当事人; 诉讼委托人; [计算机]客户端commercial:(电台或电视播放的)广告gadget:小玩意; 小配件; 小装置measurement:量度; 份量,尺寸; 测量法; (量得的)尺寸competition:竞争; 比赛; 竞争者; [生]生存竞争manufacturing:制造业,工业。
雅思写作素材之广告的利弊
雅思写作素材之广告的利弊2017雅思写作素材之广告的利弊下面是2017雅思写作素材之广告的利弊,提供给大家参考。
希望对正在关注的您有所帮助!更多精彩内容请及时关注我们店铺!广告类:If a product is good or it meets people’s needs, people will buy it, so advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree? 人们购买商品是因为需要,广告没有作用,仅仅是娱乐,是否认同?点评: no more than = only adv 仅仅相关提问:1. Nowadays, customers are facing increasing advertisements with the competition of different companies. T o what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 现在广告愈来愈多,广告在多大的程度上影响了消费者,如何保护消费者?点评:分析广告的弊端以及提出解决策略。
2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 产品销量的提高反映了广告的作用,不是社会需求,是否认同?点评:广告话题最难的提问角度,写作思路为让步反驳:广告为何不是提高产品销量的因素。
广告的影响英文作文
广告的影响英文作文下载温馨提示:该文档是我店铺精心编制而成,希望大家下载以后,能够帮助大家解决实际的问题。
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广告影响英文作文
广告影响英文作文英文:As a consumer in today's world, I am constantly bombarded with advertisements wherever I go. Whether I'm scrolling through social media, watching TV, or even just walking down the street, I can't escape the influence of advertising. It's no secret that advertisements have a powerful impact on our decision-making and behavior. 。
For example, just the other day, I was watching a YouTube video and an ad for a new smartphone popped up. The ad was so well-made and convincing that I found myself considering purchasing the phone, even though I didn't really need a new one. This is just one of many instances where I have felt swayed by the influence of advertising.In addition to influencing our purchasing decisions, advertisements also shape our perceptions of beauty, success, and happiness. For instance, when I see acommercial featuring a model with flawless skin and a perfect smile, I can't help but feel a twinge of insecurity about my own appearance. The constant exposure to these unrealistic standards can take a toll on one's self-esteem and mental well-being.中文:作为当今世界的消费者,无论我走到哪里,我都会不断地受到广告的影响。
广告利弊英文作文
广告利弊英文作文英文:Advertising is a powerful tool that can bring both benefits and drawbacks to society. On one hand, advertising plays a crucial role in promoting products and services, helping businesses to reach their target audience and increase their sales. It also provides consumers with information about new products and innovations, allowing them to make informed purchasing decisions. For example, when I see an advertisement for a new smartphone with advanced features, it helps me to understand the product and compare it with other options before making a purchase.However, there are also downsides to advertising. One of the main disadvantages is the potential for misleading or false advertising. Some companies may exaggerate the benefits of their products or use deceptive tactics to attract customers, leading to disappointment and distrust among consumers. I remember a time when I bought a skincareproduct after seeing a promising advertisement, but it turned out to be ineffective and a waste of money. This experience made me more cautious about believing everything I see in advertisements.Another issue with advertising is its impact onsociety's values and norms. Advertisements often portray unrealistic beauty standards and lifestyles, creating a sense of inadequacy and pressure for individuals to conform to these ideals. For instance, the constant bombardment of images of flawless models in fashion ads can lead to body image issues and low self-esteem among young people.中文:广告是一个强大的工具,可以给社会带来利益,但也可能带来一些不利影响。
分析广告对企业发展的影响
分析广告对企业发展的影响在现代社会,人们生活在广告的包围之中,说起广告已是无人不知,无人不晓,然而要对广告下一个明确的定义却又是众说纷纭。
多年以来,广告已经成为我们生活中密不可分的一部分。
(一)广告的定义广告是为了某种特定的需要,通过一定形式的媒体,公开而广泛地向公众传递信息的宣传手段。
广告有广义和狭义之分,广义广告包括非经济广告和经济广告。
非经济广告指不以盈利为目的的广告,又称效应广告,如政府行政部门、社会事业单位乃至个人的各种公告、启事、声明等,主要目的是推广;狭义广告仅指经济广告,又称商业广告,是指以盈利为目的的广告,通常是商品生产者、经营者和消费者之间沟通信息的重要手段,或企业占领市场、推销产品、提供劳务的重要形式,主要目的是扩大经济效益。
然而商业广告又具有以下特点:1.以营利为目的2.传播商业信息3.需要支付广告费用4.通过一定的媒介和形式5.商品面向的对象不同形势上有很大的区别(二)广告的目标(1)提高商品的知名度和认知度。
(2)加强社会公众对企业和商品品牌的印象。
(3)岗消费者对品牌的指名购买率。
(4)维持和扩大广告品牌的市场占有率。
(5)向社会公众传播企业和品脾、企业经营和服务的信息。
(6)加强新产品的宣传,普及新产品知识,介绍新产品的独特之处。
(7)纠正社会公众对于企业和品牌的认知偏差,排除销售上的障碍。
(8)提高企业的美誉度,树立企业良好的形象。
(9)对于人员推广一时难以达到的目标市场,进行事先广告宣传。
(10)在销售现场进行示范性广告宣传,促使消费者缩短决策过程,产生直接购买行为。
(11)通过广告宣传,增加产品使用的持续性,维持市场销售率或增加产品的销售。
(12)劝诱潜在消费者到销售现场或展览宣传场所参观,以提高对产品的认知,增强购买信心。
(13)以广告宣传扩大影响、造就声势,鼓舞企业推销人员的士气以提高工作的积极性和创造性。
(14)创造市场,挖掘潜在市场目标。
(15)创造流行,推进社会文化潮流的发展。
[英语作文]The Impact of Advertising广告的影响
[英语作文]The Impact of Advertising广告的影响英文回答:Advertising is a powerful tool used by businesses to promote their products and services. It has a significant impact on consumers' behavior and society as a whole. While advertising can have positive effects, such as informing consumers about new products and stimulating the economy, it also has negative consequences.One of the most significant impacts of advertising is its ability to influence consumer behavior. Advertisements are designed to appeal to people's emotions and desires, making them more likely to purchase a particular product or service. This can lead to impulsive buying and the creation of false needs, which can be detrimental to both individuals and society.Moreover, advertising can create unrealistic expectations and stereotypes. Many advertisements portray an idealized version of reality, which can distort people's perceptions of themselves and others. For example, ads that promote beauty products often feature flawless skin and perfect bodies, leading to body image issues and low self-esteem among young people.Additionally, advertising contributes to environmental degradation through overconsumption. The constant bombardment of advertisements encourages people to buy more than they need, resulting in excessive waste and pollution. Furthermore, many advertisements promote products that are harmful to the environment, such as single-use plastics and fossil fuels.In conclusion, while advertising has its benefits, it also has negative impacts on consumer behavior, society, and the environment. It is essential to be aware of these effects and regulate advertising practices to ensure that they do not harm individuals or the planet.中文回答:广告是企业用来推销产品和服务的有力工具。
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托福独立写作模板之十八——广告对企业的影响
2014年4月19日的托福独立写作题目是广告对企业的影响,这篇写作题目在2013年1月25日的北美托福考试中也曾经出现过,来看看上海新东方托福TOEFL频道为大家整理了托福独立写作模板。
托福独立写作模板:广告对企业的影响
For any business to be successful, it must spend a lot of money on advertisin g.
托福独立写作模板: 英文例文
Businesses nowadays spend huge amounts of money on advertising their pro ducts. Is this a successful business strategy? I believe that it is.
The most important reason is probably exposure. Most markets are completel y saturated with products—just walking down the toiletries aisle of a supermarket, you’ll see countless brands of toothpaste, toothbrush, and shampoo. In the cour se of walking through the aisle, you will probably notice less than a handful of bra nds, and of those brands, really only one or two are up for consideration. In order for a new company to catch your eye with their product, advertising is key. A com pany with a low advertising budget will not be able to create fancy packaging or i mpressive commercials, and this will negatively impact their ability to generate pr oduct awareness. No matter how good a product is, if nobody knows about it, it w ill not sell.
Another function of advertising is to make consumers choose your product o ver the products of competitors. Regardless of whether it’s a good thing or bad t hing, the reality is that most people are easily swayed by advertising techniques lik e adorning ads with flashy graphics or milking celebrity endorsements. A high adv ertising budget can help ensure that your commercial has good production values and contains famous celebrities. These things have been demonstrated to dramat ically increase the appeal of products. Every time Yao Ming or Beyonce pops up o n TV with a can of Coke in their hand, they reinforce in our heads the idea that Co ke is a high-quality and desirable product. It guarantees that the next time you wa
lk through the soda aisle, you will reach for the Coke instead of the generic brand soda.
Of course, no amount of money spent on advertisement can save a product t hat is ultimately flawed. In order for advertising to work long-term, a product has t o be at least acceptable in terms of quality. However, when choosing between co mparable products, advertising is often key in nudging your preferences one way or the other. Most people like the taste of Coke, but seeing Yao Ming’s face on t he can might make people like it just enough to choose Coke over Pepsi. Thus, for companies with similar products in a packed market, spending a lot on advertisin g is crucial to achieving success.
Advertising serves two important functions: First, it exposes people to your pr oduct, and second, it tells people to choose your product over competing ones. T hough doing these things may not make an inferior product successful, for most a cceptable products, large advertising budgets are an absolute necessity.。