商务英语听说 Unit 10 Business Etiquette
《商务英语视听说》下册教案
《商务英语视听说》下册教案一、教学目标1. 提高学生的商务英语听说能力，使他们在商务场合能够流利地使用英语进行沟通。
2. 培养学生对商务英语听说的兴趣，增强他们的学习积极性。
3. 帮助学生掌握一定的商务知识和交际技巧，提高他们的商务沟通能力。
4. 培养学生的团队合作精神，提高他们的综合素质。
二、教学内容1. Chapter 1: Business MeetingsTopics: Preparing for a meeting, Starting a meeting, Handling meeting procedures, Closing a meetingSkills: Listening for mn ideas, Taking notes, Participating in discussions, Giving presentations2. Chapter 2: Business PresentationsTopics: Preparing a presentation, delivering a presentation, Using visual ds, Handling questionsSkills: Listening for specific information, Summarizing, Analyzing, Evaluating3. Chapter 3: NegotiatingTopics: Preparing for negotiation, Establishing mon ground, Handling concessions, Closing a dealSkills: Listening for detls, Interpreting meaning, Persuading, Negotiating4. Chapter 4: Teleconferences and Video ConferencesTopics: Setting up a teleconference, Participating in a video conference, Using technology effectively, Handling technical problemsSkills: Listening over the phone, Non-verbal munication, Adapting to different munication styles5. Chapter 5: Business CorrespondenceTopics: Writing business letters, Writing es, Formatting documents, Proofreading and editingSkills: Listening for relevant information, Summarizing, Writing clearly and concisely, Proofreading三、教学方法1. 任务型教学法：通过模拟商务场景，让学生在实际操作中练习商务英语听说能力。
商务英语必背单词、词组
商务英语必背单词、词组商务英语中的词汇和词组对于与国际商务相关的人士来说非常重要。
以下是一些必背的商务英语单词和词组，可以帮助你在商务场景中更流利地表达自己。
1. Business negotiations - 商务谈判- Negotiation skills - 谈判技巧- Bargaining power - 谈判实力- Win-win situation - 双赢局面- Mutual agreement - 相互协议2. Business meetings - 商务会议- Agenda - 议程- Minutes - 会议纪要- Presentation - 演示- Action items - 行动事项- Email correspondence - 邮件往来- Telephone conversation - 电话交流- Formal letter - 正式函件- Business etiquette - 商务礼仪4. Business travel - 商务旅行- Flight reservation - 航班预订- Car rental - 租车- Travel expenses - 差旅费用5. Business finance - 商务财务- Budgeting - 预算- Financial statement - 财务报表- Profit margin - 利润率- Return on investment - 投资回报率6. Business strategy - 商业策略- Market analysis - 市场分析- Market segmentation - 市场细分- Strategic planning - 战略规划以上仅是商务英语中的一些常用词汇和词组，希望对你提高商务英语能力有所帮助。
商务英语作文三篇
商务英语作文三篇商务英语作文篇1Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the selfcontrol necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)People are a key factor in your own and your business' success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners. Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, "Show me a boss who treats his or her employees abrasively, and I'll show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous treatment of employees is passed along from the top."The SolutionMost behavior that is perceived as disrespectful, discourteous or abrasive is unintentional, and could have been avoided by practicing good manners or etiquette. We've always found that most negative experiences with someone were unintentional and easily repaired by keeping an open mind and maintaining open, honest communication. Basic knowledge and practice of etiquette is a valuable advantage, because in a lot of situations, a second chance may not be possible or practical. There are many written and unwritten rules and guidelines for etiquette, and it certainly behooves a business person to learn them. The caveat is that there is no possible way to know all of them!These guidelines have some difficulttonavigate nuances, depending on the company, the local culture, and the requirements of the situation. Possibilities to commit a faux pas are limitless, and chances are, sooner or later, you'll make a mistake. But you can minimize them, recover quickly, and avoid causing a bad impression by being generally considerate and attentive to the concerns of others, and by adhering to the basic rules of etiquette. When in doubt, stick to the basics. The BasicsThe most important thing to remember is to be courteousand thoughtful to the people around you, regardless of the situation. Consider other people's feelings, stick to your convictions as diplomatically as possible. Address conflict as situationrelated, rather than personrelated. Apologize when you step on toes. You can't go too far wrong if you stick with the basics you learned in Kindergarten. (Not that those basics are easy to remember when you're in a hardnosed business meeting!)This sounds simplistic, but the qualities we admire most when we see them in people in leadership positions, those are the very traits we work so hard to engender in our children. If you always behave so that you would not mind your spouse, kids, or grandparents watching you, you're probably doing fine. Avoid raising your voice (surprisingly, it can be much more effective at getting attention when lower it!) using harsh or derogatory language toward anyone (present or absent), or interrupting. You may not get as much "airtime" in meetings at first, but what you do say will be much more effective because it carries the weight of credibility and respectability.The following are guidelines and tips that we've found helpful for dealing with people in general, in work environments, and in social situations.It's About PeopleTalk and visit with people. Don't differentiate by position or standing within the company. Secretaries and janitorial staff actually have tremendous power to help or hinder your career. Next time you need a document prepared or a conference room arranged for a presentation, watch how many people are involved with that process (you'll probably be surprised!) and make it a point to meet them and show your appreciation.Make it a point to arrive ten or fifteen minutes early and visit with people that work near you. When you're visiting another site, linger over a cup of coffee and introduce yourself to people nearby. If you arrive early for a meeting, introduce yourself to the other participants. At social occasions, use the circumstances of the event itself as an icebreaker. After introducing yourself, ask how they know the host or how they like the crab dip. Talk a little about yourself your hobbies, kids, or pets; just enough to get people to open up about theirs and get to know you as a person.Keep notes on people. There are several "contact management" software applications that are designed for salespeople, but in business, nearly everyone is a salespersonin some capacity or another. They help you create a "people database" with names, addresses, phone numbers, birthdays, spouse and children's' names; whatever depth of information is appropriate for your situation.It's a good idea to remember what you can about people; and to be thoughtful. Send cards or letters for birthdays or congratulations of promotions or other events, send flowers for engagements, weddings or in condolence for the death of a loved one or family member. People will remember your kindness, probably much longer than you will!商务英语作文篇2跟商业行业或者是商业现象的进展经济等等有关系，出题的形式可以是图表英语，也可以是提纲作文。
商务英语听说 Unit 10 Business Etiquette
Question 2 I have become a client of yours and we have a meeting scheduled so you can show me what your company can do for me. When you’re speaking to me, what should you refer to me as? • A. Ms. Ward • B. Susan Ward • C. Susan • D. Susie, Baby
4. （ C ） • This is the standard North American comfort zone for communication. If you are standing closer to the person than three feet, you will be invading his or her personal space. If you stand further away from him or her than this, you will be perceived as standoffish or end up yelling at the person you want to converse with. • Remember that the communication comfort zone differs in different cultures. Before trying to do business in a different country, you should find out what the communication comfort zone is there - and whatever other customs there are that could affect doing business.
商务英语 泰国商务礼仪
Business Etiquette in ThailandThe higher the hands are held and the lower the bow ,the more respect you show.Introduce and greet older people first.Most Thais have a belief for Buddhism and their heads are considered scared ,so never touch the head of a Thai.Take off your shoes before entering a home or a building which has a Buddha（佛像）image within.Sitting with your legs apart or disk full is a taboo（禁忌）.Writing in red is a taboo as they think that is for the dead.417Never try to comment on or inquire the secrets of the King or the royal family.Pointing with the index finger （食指）or the full hand is considered rude.A fork and spoon are the usual eating utensils by Thais . The spoon is held in the right hand and the fork in the left.Business attire is conservative.Thais generally expect foreign visitors to be punctual.Discussing business before becoming acquainted is impolite.Communication is generally indirect .because being friendly and saving faces are important.Business relationship exist between people , not companies.Thais have a low sense of urgency . be patient, control your emotions and accept that delays occur during negotiations.Thais like bargaining and haggling . Prices often move more than 40 percent between initial offers and final agreement.Decision makers are usually senior executives . So it is important to deal with senior executives.。
商务礼仪 Business Etiquette 英文版 ppt
二、Table manner
• 1) China's table manner • Generally,seats that closer to the top table take precedence（优先）.For example, on the wedding party,family members of the bride or the leaderships are arranged to the table that closest to the tap table.
批注本地保存成功开通会员云端永久保存去开通
Business Etiquette
一、Dress etiquette
• Dress is a culture, it can reflect a nature’s cultural level and the material civilization level of development .
• We know that diffeerent preferences, so their ways of dress vary.
• Even so, we still have some basic principles to follow according to people’s beautyappreciation standard
• 2) West’s table manner • Wash you hands before each meal. • Knife and spoon are placed to the right of the plate. The fork is on the left.
• Open the napkin and place it in your lap before starting.
外贸商务英语情景口语100主题
外贸商务英语情景口语100主题1. Greeting and Introductions- Hello, I am glad to meet you. My name is [Name] from [Company Name].- Hi, I’m [Name]. I am the sales manager at [Company Name].2. Product Presentation- This is our latest product, which is in high demand in the market.- Our product has unique features that differentiate it from other similar products.3. Negotiating Prices- Can we discuss the pricing for a bulk order?- We are willing to negotiate the price if the order quantity is increased.4. Shipping and Logistics- How soon can the products be shipped to our warehouse?- We need to make sure the products are delivered on time.5. Payment Terms- What are the payment terms for the order?- We prefer to have a flexible payment arrangement.6. Quality Assurance- Can you assure the quality of the products?- We need to make sure the products meet our quality standards.7. Market Analysis- Can you provide us with a market analysis for the product?- We need to understand the target market for the product.8. Trade Shows and Exhibitions- Are you planning to attend any trade shows or exhibitions?- We are interested in participating in trade shows to promote our products.9. Business Contracts- We need to sign a formal contract for the business agreement.- Let’s review the terms and conditions of the contract.10. Cultural Differences- How can we overcome cultural barriers in doing business?- It is important to understand and respect cultural differences in business.11. Business Etiquette- What are the proper business etiquettes in your country?- We want to ensure that we follow the appropriate business protocols.12. Time Management- How do you manage your time effectively in business?- Time management is crucial for business success.13. Handling Complaints- What is the procedure for handling customer complaints?- We need to address any complaints from customers promptly.14. Building Relationships- Let’s focus on building a long-term business relationship.- Building a good relationship is essential for business growth.15. Ethical Business Practices- We believe in upholding ethical business practices.- It is important to conduct business with integrity and honesty.16. Branding and Marketing- How do you plan to promote your brand in the market?- Branding and marketing are important for business visibility.17. Cross-Cultural Communication- How do you communicate effectively across different cultures?- Understanding cross-cultural communication is essential in international business.18. Supply Chain Management- Can you provide information about your supply chain management?- Effective supply chain management is crucial for business operations.19. E-commerce and Online Sales- How do you utilize e-commerce for your business?- E-commerce has become an important aspect of business today.20. Import and Export Regulations- What are the import and export regulations in your country?- Understanding the regulations is important for international trade.21. Financial Planning- How do you plan your finances for business growth?- Financial planning is crucial for the success of any business.22. Risk Management- How do you mitigate risks in foreign trade business?- Identifying and managing risks is important for business stability.23. Business Networking- Let’s explore opportunities for business networking.- Building a strong network is important for business expansion.24. Taxation and Compliance- What are the tax requirements for foreign trade?- It is important to comply with tax regulations for international business.25. Data Analysis and Decision Making- How do you analyze data to make informed business decisions?- Data analysis is crucial for effective decision-making.26. Product Development and Innovation- How do you focus on product development and innovation?- Continuous improvement is essential for business growth.27. Market Entry Strategies- What are the strategies for entering new markets?- Market entry requires careful planning and strategic approach.28. International Business Law- How do you ensure compliance with internationalbusiness laws?- Understanding international business laws is important for legal protection.29. Environmental Sustainability- What is your approach to environmental sustainabilityin business?- Environmental sustainability is a growing concern in global business.30. Market Research and Analysis- How do you conduct market research and analysis?- Market research is important for understanding consumer needs.31. Customer Relationship Management- How do you manage your relationships with customers?- Building strong customer relationships is important for business retention.32. Trade Financing- Can you provide information on trade financing options?- Trade financing is important for facilitating international transactions.33. Foreign Exchange and Currency Management- How do you manage foreign exchange and currency fluctuations?- Currency management is important for international transactions.34. Outsourcing and Vendor Management- How do you manage your vendors and outsourcing partners?- Effective vendor management is important for business operations.35. Business Intelligence and Analytics- How do you utilize business intelligence and analytics for your business?- Data-driven decision-making is important for business success.36. Diplomacy and Conflict Resolution- How do you handle conflicts and maintain diplomacy in business?- Conflict resolution is important for maintaining good business relationships.37. International Trade Agreements- What are the trade agreements that affect your business?- Understanding trade agreements is important forbusiness planning.38. Regulatory Compliance- How do you comply with regulations in different countries?- Complying with regulations is important for international trade.39. Intellectual Property Rights- How do you protect your intellectual property in foreign trade?- Protecting intellectual property is important for business security.40. Digital Marketing and Social Media- How do you utilize digital marketing and social media for business promotion?- Digital marketing has become an important aspect of business promotion.41. Market Segmentation and Targeting- How do you segment and target your market effectively?- Understanding the target market is important for business success.42. Crisis Management- How do you handle crisis situations in business?- Crisis management is important for business resilience.43. Competitive Analysis- How do you analyze your competitors in the market?- Understanding competition is important for business strategy.44. Regulatory Changes and Updates- How do you stay updated with regulatory changes affecting your business?- Staying informed about regulatory changes is important for compliance.45. Business Continuity Planning- How do you plan for business continuity in case of disruptions?- Business continuity planning is important for risk management.46. Innovation and Technology Adoption- How do you adopt innovation and technology in your business?- Embracing technology is important for business growth.47. Strategic Partnerships and Alliances- How do you form strategic partnerships and alliances for business growth?- Collaborating with partners is important for business expansion.48. Crisis Communication- How do you communicate with stakeholders during a crisis?- Effective communication is crucial during crisis situations.49. Data Privacy and Cybersecurity- How do you ensure data privacy and cybersecurity in your business?- Protecting data and cybersecurity is important for business integrity.50. Talent Acquisition and Human Resources- How do you recruit and manage talent for your business?- Human resources management is important for business operations.51. Business Expansion and Globalization- How do you plan for business expansion in the global market?- Globalization requires careful planning and strategy.52. Sales and Marketing Strategies- What sales and marketing strategies do you implement for your products?- Effective sales and marketing strategies are important for business growth.53. Market Trends and Forecasting- How do you identify and forecast market trends in your industry?- Understanding market trends is important for business planning.54. Export Documentation and Compliance- What are the documentation requirements for export compliance?- Compliance with export documentation is important for international trade.55. Relationship Building with Suppliers- How do you build strong relationships with your suppliers?- Building good supplier relationships is important for business operations.56. Conflict of Interest Management- How do you manage conflicts of interest in business dealings?- Managing conflicts of interest is important for business ethics.57. Business Travel and Communication- How do you handle business travel and communication with international partners?- Effective communication during business travel is crucial for business success.58. Market Entry Challenges- What challenges do you face when entering new markets?- Overcoming market entry challenges requires careful planning and strategy.59. Social Responsibility and Ethical Sourcing- How do you ensure social responsibility and ethical sourcing in your business?- Social responsibility and ethical sourcing are important for business reputation.60. Market Positioning Strategies- How do you position your brand in the market for competitive advantage?- Strategic positioning is important for brand visibility.61. Regulatory Compliance Training- How do you provide regulatory compliance training toyour employees?- Training on regulatory compliance is important for business integrity.62. Business Analytics and Key Performance Indicators- How do you utilize business analytics and KPIs to measure business performance?- Monitoring business performance is important for business growth.63. Trade Tariffs and Import Duties- How do you manage trade tariffs and import duties for international trade?- Understanding trade tariffs and import duties is important for cost management.64. Market Penetration and Market Share- How do you penetrate new markets and increase market share?- Market penetration and market share growth are important for business expansion.65. International Business Networking Events- How do you leverage international business networking events for your business?- Networking at international events is important for business connections.66. Global Supply Chain Integration- How do you integrate your global supply chain for efficiency?- Supply chain integration is important for business operations.67. Risk Assessment and Risk Mitigation- How do you assess and mitigate risks in your business?- Identifying and managing risks is crucial for business stability.68. Product Packaging and Labeling Compliance- How do you ensure compliance with product packaging and labeling regulations?- Packaging and labeling compliance is important for product distribution.69. Sales Forecasting and Demand Planning- How do you forecast sales and plan for demand in your business?- Sales forecasting and demand planning are important for inventory management.70. International Trade Disputes and Resolutions- How do you handle trade disputes and find resolutions in international trade?- Resolving trade disputes is important for maintaining business relationships.71. Business Process Optimization- How do you optimize your business processes for efficiency?- Process optimization is important for business productivity.72. FDI (Foreign Direct Investment) and Market Entry- How do you attract foreign direct investment and enter new markets?- FDI and market entry strategies are important for business expansion.73. Business Risk Analysis and Contingency Planning- How do you analyze business risks and plan for contingencies?- Contingency planning is important for business resilience.74. International Trade Finance and Letters of Credit- How do you utilize trade finance options and letters of credit for international transactions?- Trade finance and letters of credit are important for trade transactions.75. Market Segmentation and Consumer Behavior- How do you segment markets and understand consumer behavior in different regions?- Understanding consumer behavior is important for marketing strategies.76. Ethical Supply Chain Management- How do you ensure ethical practices in your supply chain management?- Ethical supply chain management is important for business sustainability.77. Business Ethics and Corporate Governance- How do you uphold business ethics and ensure corporate governance in your business?- Promoting ethical business practices is important for business reputation.78. Product Compliance and Regulatory Certifications- How do you ensure product compliance and obtain regulatory certifications?- Products compliance and certifications are important for market access.79. Channel and Distribution Management- How do you manage your channels and distribution networks for effective sales?- Channel and distribution management are important for product distribution.80. International Trade Insurance and Risk Management- How do you utilize trade insurance and manage risks in international trade?- Risk management and insurance are important for business protection.81. Market Development Strategies- How do you develop new markets and identify growth opportunities?- Market development requires strategic planning and analysis.82. Business Fraud Prevention and Detection- How do you prevent and detect business fraud in your operations?- Fraud prevention is important for business security.83. International Business Terminology and Language Skills- How do you improve international business terminology and language skills?- Language skills are important for effective communication in international business.84. Innovation and Research & Development- How do you invest in innovation and research & development for new products?- Innovation and R&D are important for business growth.85. Market Entry Barriers and Market Access- What are the barriers to market entry and how do you gain market access?- Overcoming market entry barriers is important for business expansion.86. Product Recall and Quality Assurance- How do you handle product recalls and ensure quality assurance in your business?- Product quality is important for customer satisfaction and retention.87. Export Compliance and Trade Controls- How do you comply with export regulations and trade controls for international trade?- Export compliance is important for business trust and integrity.88. Channel Partnerships and Collaborations- How do you form channel partnerships and collaborations for business growth?- Collaborating with partners is important for business expansion.89. Competitive Pricing and Value Proposition- How do you set competitive pricing and offer value to your customers?- Value proposition is important for customer attraction and retention.90. Import Licensing and Customs Clearance- How do you obtain import licenses and manage customs clearance for your products?- Import licensing and customs clearance are importantfor product importation.91. Crisis Communication and Media Relations- How do you handle crisis communication and manage media relations during crisis situations?- Effective communication during crises is important for business reputation.92. Supply Chain Risk Management and Resilience- How do you manage supply chain risks and build resilience in your operations?- Resilient supply chain management is important for business stability.93. Rules of Origin and Preferential Trade Agreements- How do you comply with rules of origin and utilize preferential trade agreements for your products?- Preferential trade agreements are important forreducing trade barriers.94. Market Testing and Product Launch- How do you test markets and launch products effectively?- Market testing is important for understanding consumer response.95. Overseas Branches and Business Expansion- How do you establish overseas branches and expand your business internationally?- Overseas expansion requires strategic planning and investment.96. International Payment Terms and Currency Hedging- How do you negotiate international payment terms and manage currency hedging for your transactions?- Currency hedging is important for mitigating financial risks.97. Business Diversity and Inclusion- How do you promote diversity and inclusion in your business?- Embracing diversity and inclusion is important for business reputation.98. International Trade Agreements and Politics- How do international trade agreements and political factors affect your business?- Understanding political influences is important for business planning.99. Supply Chain Transparency and Traceability- How do you ensure supply chain transparency and traceability in your operations?- Transparency and traceability are important for product integrity.100. Exit Strategies and Business Closure- How do you plan exit strategies and manage business closure if needed?- Planning for business closure is important for risk management.。
《商务英语综合教程》 Unit (10)
14. Don’t be a business card pusher. 15. Show genuine interest.
本人从事机械领域十余年对机械液压有着较强的故障判断能力
《商务英语综合教程》（基础）
Unit 10 Etiquette
A. Brainstorming B. Business Knowledge
◆ Additional Reading C. Business Skills D. Business Actions
A. deflected B. concentrated C. transferred D. troubled
Additional Reading
Business Etiquette in the UK
1. Punctuality
In general, the British value time-keeping for business arrangements. If you set up a meeting for two o’clock, the chances are your counterparts will arrive on time or just before. Since the British are so time conscious, sometimes you may feel their lives are very rushed. In fact, however, they are only doing their best to avoid losing time, which is valued as an economic resource. It is considered very impolite to arrive late for a business meeting. If your delay is inevitable and you arrive late, it is usually sufficient to excuse yourself with an apology. If, however, you are running more than a few minutes late, you should call ahead to apologise and give an indication of how long you will be; in the case of a longer delay that would compromise the value of attending the meeting, you should consider offering to postpone the meeting to a new time and/or day. The busier people are, the greater the likelihood that they will have to leave for another engagement, so respecting their time is very important.
课文听力文本-Unit-10-Business-Strategies
Unit 10 Business StrategiesPart I Getting readyExercise B.Keys:1.e2.h3.d4.f5.a6.g7.b8.cTapescript:1. The level of investment rose suddenly.2. There has been a steady increase in costs over several years.3. The Research and Development budget has stabilized over the past few years.4. At the end of the first year, sales stood at 50 per cent of the present level.5. The share price reached a peak before falling a little and then maintaining the same level.6. The sudden collapse in share prices has surprised everyone.7. Sales of Product A fell slightly in the final quarter.8. The value of the shares has shown a steady decline.Exercise C.Keys:1.The European Union2.The Organization of Petroleum Exporting Countries3.The World Health Organization4.The International Monetary Fund5.The North American Free Trade Agreement6.The Association of South East Asian Nations7.The United Nations8.The General Agreement on Tariffs and TradeTapescript:1. - They receive a subsidy from the EU.- Do you mean that it's funded by the European Union?- Yes, that's what I was told.2. - They're a member of OPEC.- I'm sorry, but what's OPEC?- The Organization of Petroleum Exporting Countries.3. - The WHO is interested in the scheme.- Do you mean the World Health Organization?- Yes.4. - It's a decision by the IMF.- The IMF! Why is the International Monetary Fund involved in this?5. - NAFTA was formed in 1993.- What does NAFTA stand for?- Haven't you heard of it? It's the North American Free Trade Agreement.6. - Is Japan one of the ASEAN countries?- I'm sorry but I don't remember what ASEAN stands for.- It's the Association of South East Asian Nations.- I don't think so.7. - The UN resolution is being ignored.- But this is an internal matter. It doesn't concern the United Nations.8. - It's part of the WTO agreement.- Remind me what WTO stands for.- The World Trade Organization.Exercise D.Keys:1.A2.A3.A4.B5.BTapescript:Gary: Sam, could you review the results of the survey on leisure sporting activities again? We need to plan out our proposal for this Friday's business meeting.Sam: Sure, Gary. I've summarized the results in the handout, broken down by consumer age groups and sporting activities. The survey was administered to 550 men and women between the ages of 18 and 55 years old, and the results have been compiled in the following age groups: 18 to 26, 27 to 35, 36 to 45, and 46 to 55. According to the results, the most active group involved in sporting activities are those between 18 and 26 years old, followed by those 36 to 45 years old.Gary: Okay.Sam: As far as particular sports are concerned, people in these two groups cited jogging as their favorite recreational sport followed by skiing, tennis, swimming, and cycling.Gary: And what about these groups broken down by gender?Sam: Oh, Gary, thanks for bringing that up. Men appear to be slightly more active than women in the 18 to 26 year-old age group, but women seem more active in the other three groups. Gary: Hmm. Based on what you have said, I think we should consider targeting the 18 to 26 year-old age group more in the future. I also feel we should consider expanding our line of athletic shoes, particularly jogging and tennis footware. We also have to come up with a more appealing slogan aimed at this age group.Sam: I see what you mean. However, when these results are compared with the survey carried out three years ago, we can see a growing trend among older consumers--those 14, I mean 46 to 55--who are becoming more conscious and concerned about staying fit. I believe this trend will continue, so we should focus on this group instead.Gary: I see your point. Well, let's meet again on Wednesday to iron out more of the details of this proposal.Part II SWOT analysisOutline:I.1. Strengths2. after-sale teamII.3. MarketingIII.4. OpportunitiesIV.5. impressive dealer networkTapescript:What I’d like to do is to outline a SWOT analysis of the company, which we hav e recentlycarried out. As I’m sure you all know, SWOT stands for strengths, weaknesses, opportunities and threats.So let’s start with the strengths. It’s apparent that out main competitive advantage is our range of products. Our accounts software packages are perceived as the most user-friendly on the market, relatively easy to install, requiring much less training than our competitors’ packages and representing better value for money. So, all in all we’ve got an excellent product. Our other main strength is our people-especially on the after-sales side. Our after-sales team is perceived as faster, more qualified, friendlier and generally more efficient than our competitors’. This applies both to the helpdesk and the field maintenance people.Right. Let’s turn to the weaknesses. Although we have such a strong product, we haven’t achieved the sort of market penetration we should have. Basically this is because our marketing is not so effective as our competitors’. One especially, STERLING, has a much stron ger presence in the market both in terms of sales and profile. We’ve relied too heavily on product quality, not enough on promotion. We’ve got to put considerably more effort into our advertising and direct mail campaigns.So, that brings me to the opport unities. We’re clearly not taking the opportunity we have to dominate the small business user market. We could be achieving significantly higher sales- I estimate fifty to sixty percent more. We could also be building a much more extensive customer base-this would ensure a more secure future as well.Our main threat, of course, is STERLING. They’ve got a much more impressive dealer network and their promotion is a lot more sophisticated than ours. On the other hand, we’ve got the better range of products. We should be capitalizing on this.Part III Dealing with growth: Market trendsExercise B.Keys:1 . 2802 . 4403 . the full milk4 . the skimmed milk5 . long life milk6 . milk drinkExercise C.NotesTotal market: 280m – 440mSector shareFull milk: 74% - 42%Skimmed milk: 12% -- 35%Long life: 5% -13%Milk drink: 1%Over next 10 years:Full: 40%; 2%Skimmed: level off 40%Long life: 20%Drink: 2%Tapescript:I'm not going to talk for long — just long enough to give you an overview of developmentsso that we can discuss the implications. So, let's start by looking at trends over the last ten years. On this first transparency you'll see two pie charts — the first represents the milk product market ten years ago, the second, how it looks now. There are two outstanding features: firstly, that the total market has grown substantially from 280 million litres to 440 million litres; secondly, the actual sector share of the four main milk products has changed radically; the full milk sector has fallen dramatically from 74% to just 42% here on the pie chart; the skimmed milk sector has rocketed from only 12% to 35%, reflecting the weight of publicity directed towards low fat diets. The other two sectors are long life milk and milk drinks. It's interesting to see the long life sector has risen from 5% to 13% — a significant rise considering initial consumer resistance to this type of milk. And finally, the milk drinks have remained pretty stable, just increasing by 1%. So the two big winners of the decade are skimmed and long life milk, and the big loser, the full milk sector.Now, what's really important is the likely trends over the next ten years in these four sectors. We forecast that the full milk sector will decline more gradually over the next five years to around 40% and then fall a further 2% by the end of the 10-year period; the skimmed milk sector should continue to rise steadily to 40% over the next five years and then level off around this figure for the next five years. We expect long life milk to continue rising moderately so that at the end of this period this sector will represent a significant 20%. Finally we project a fairly marked decline in the milk drink sector as consumer awareness of the sugar content of these drinks increases.We forecast an eventual fall to just 2% by the end of the period.Exercise D.Keys:1. grown substantially2. change radically3. fallen dramatically4. rocketed5. risen6. remained; stable; increasing7. decline; gradually; fall; further 8. rise steadily; level off9. expect; continue rising moderately; represent; significant10. project; fairly marked; forecast; eventuallyTapescript:A: We all know that there have been some major changes in our market over the last ten years, and we can expect further changes over the next ten years. I'd like to present the trends over the last ten years and also anticipate the trends we predict over the next ten years. I'm not going to talk for long —just long enough to give you an overview of developments so that we can discuss the implications. Do interrupt me if you've got any questions or comments. So, let's start by looking at trends over the last ten years. On this first transparency you'll see two pie charts — the first represents the milk product market ten years ago, the second, how it looks now. There are two outstanding features: firstly, that the total market has grown substantially from 280 million litres to 440 million litres; secondly, the actual sector share of the four main milk products has changed radically; the full milk sector has fallen dramatically from 74% to just 42% — here on the pie chart; the skimmed milk sector has rocketed from only 12% to 35%, reflecting the weight of publicity directed towards low fat diets. The other two sectors are long life milk and milk drinks. It's interesting to see that the long life sector has risen from 5% to 13% — a significant rise considering initial consumer resistance to this type of milk.And finally, the milk drinks have remained pretty stable, just increasing by 1%. So the two bigwinners of the decade are skimmed and long life milk, and the big loser, the full milk sector. B: Excuse me, can I just ask how you account for this slowing down in decline?A: Er ... if you don’t mind, I'll come to that in a moment. Just to complete the picture, the skimmed milk sector should continue to rise steadily to 40% over the next five years and then level off around this figure for the next five years. We expect long life milk to continue rising moderately so that at the end of this period this sector will represent a significant 20%. Finally we project a fairly marked decline in the milk drink sector as consumer awareness of the sugar content of these drinks increases. We forecast an eventual fall to just 2% by the end of the period. Right, now let me come back to your question: why do we expect these trends? Well, one critical factor of course ...Part IV More about the topic: Safe InvestingExercise A.Keys:1. C2. A3. C4. B5. ATapescript:Hi, I’m George Boros. Have you always wanted to invest, but didn’t know where to get started? We’re here today to present you with three basic guidelines to smart investing, for your future.Number one is to have clear goals. Decide how many years you will invest for, and what your needs will be in the future.Number two is to understand the range of possibilities. You’ll want a diversified portfolio: one with a mix of stocks, mutual funds, bonds and cash. It’s a jungle out there. Each of these products has different risks associated with them and also different potential rewards. Understand them before you buy, so there won’t be any big surprises later.Finally, number three is to have realistic expectations. As our friend Leonardo da Vinci said in the year 1500: "He who wishes to be rich in a day will be hanged in a year."Over the past several years, New York stocks have averaged 30% annual returns, but don't count on this continuing. While it's true that since the year 1900, stocks have averaged an 11% annual return, it's a roller-coaster ride with many minus years as well, so you have to stay in for the long term--you have to weather the storm--and not be too greedy.Well, let's get started and Happy hunting!Exercise B.Keys:1.gifts2.selling goods3.inflation4.prices5.financial6.long-term7.losingTapescript:Investing is a way to make money with your money. First, you have to earn money. As a kid, you get money from allowance, gifts, services, or from selling goods such as lemonade. Try to save some, if not all of this money. The next step is to make your money grow through investing.There are two main reasons why you should invest. The first is to stay ahead of inflation and the second is to achieve financial goals. Inflation causes the increase of prices. When a Big Mac goes up from $1.20 to $1.50 or when gas goes up from $1.30 to $1.70 a gallon, we say that is inflation. You need to make more money just to keep up with the rising cost of living.Financial goals can be separated into two types: short-term goals and long-term goals. Thefirst refers to the things that you need or want now or within the year, such as a bike, a computer, or a video game. Generally, it takes less money to reach these short-term goals. However, long-term goals are expensive and requires more planning. They are things you need or want in a few years or more, for example, going to college, buying a house, and even starting a business.Investing is like "planting" money. A small amount of money invested will often grow to a larger sum over time. You’ve heard the phrase, "Time is money." With investing, time also makes money.Although investing can make money with money, the downside of investing is that there is a risk of losing your money. The key to investing is to minimize the risk and to maximize the financial reward.Part V Do you know…?Exercise A.Keys:1. 392. crutches3. braces4. special medical5. victims6. raise7. show business8. a dime9. The March of Dimes10. 150 00011. 1945 12. likenessTapescript:In 1938, U.S. President Franklin Roosevelt established a special medical foundation. Through research of the foundation, vaccines were developed which have nearly eliminated polio. President Roosevelt was himself a victim of the disease at the age of 39. His legs were paralyzed and he would never again stand without the aid of crutches and heavy leg braces. In 1926, he donated a large part of his personal wealth to establish a foundation to care for polio victims at Warmsprings, Georgia, where he had felt relief swimming in the mineral waters. One of the President's show business friends, Eddie Cantor, decided to help Mr. Roosevelt raise more money to fund polio research. So on his popular radio show, Mr. Cantor asked everyone in America to send to the White House a coin worth ten cents — a dime, and he called the campaign "the March of Dimes". Sometimes as many as 150 000 letters containing dimes arrived each day in Washington. Franklin Roosevelt did not live to see the victory over polio, won in large part through "the March of Dimes", but after his death in 1945, Congress voted to honor his memory by putting his likeness on the U.S. coin — the dime.。
(最新整理)BusinessEtiquette商务礼仪英语(双语课件)
10 years in this university,
teaching business English,
Business Etiquette, International
Trade Practice, and so on.
2021/7/26assroom study
10. You should obey rule of business etiquette in all cases.
2021/7/26
15
Chapter 2 Etiquette in Business Talks
Dialogues: Role play P19~P35
Compliments Thanks Congratulation Apology
Focus Homework and test
2021/7/26
16
Homework and test for chapter 2
Review what you have learned in class and discuss:
How to make compliments? What are the useful phrases and sentences?
2. If you want to know someone’s name, you can ask “ What’s your name?”
3. You’d better extend your name card with both hands to show your respect.
4. You’d better begin with a small talk, if the person is your new customer.
商务英语Unit 10 参考答案
Unit 10 EthicsPart I Business Vocabulary1 I admire our chairman. He’s a man of his word and is greatly respected for his ____B________.A honestyB integrityC wisdomD cleverness2 “If we face a recession w e should not _____C_____ employees. The company should sacrifice a profit.”A lay downB lay upC lay offD lay out3 Back in 1995, he A the lies we’d all been told for decades about cigarettes.A exposedB foundC discoveredD claimed4 Nonetheless, Wigand chose to go public,and recently told Wallace what he went through back then, when instead of airing his interview, CBS had B him.A brokenB dumpedC thrownD dipped5 During the last three years, his General Manager Carl Thomson, has turned Livewire ______C________ from being a loss-making company into a profitable organization..A upB downC roundD out6 Moreover, the bank guarantees payment only on condition that the beneficiary’s documents are in line ___D________ the L/C stipulations.A aboutB ofC atD with7 Checks should be run ____A_______ thecredit standing of the opening bank.A onB ofC atD for8 Checks are run to ensure that the expiry date, date and place for presentation of documents and the latest date for shipment are all ____D_______.A acceptedB acceptingC to acceptD acceptable9 In the L/C transactions, amendment _____C______ the L/C in the wake of the checks is not unusual.A atB onC toD in10 Letters concerning the L/C amendment are usually composed ______B________ three parts.A atB ofC aboutD for11 We hereby authorize you to ____C_______ on us at 60 days after sight to the extent of USD20,000.00.A openB establishC drawD build12 Your drafts must be ______B________ by the following documents.A companiedB accompaniedC followedD processed13 We regret to say that we have found _____A_________ discrepancies.A a number ofB a lotC a sum ofD an amount of14 The amount both in figures and in words should _______D_______ be US$200,000 and Say US Dollars Two Hundred Thousand Only.A respectedB respectingC respectedlyD respectively15 Please adjust the L/C immediately ____D_______ we can make arrangements to ship the goods in good time.A so asB soC such asD so that16 Please make ___C_________ as soon as possible so as to enable us to arrange shipment of the goods.A modificationsB changesC amendmentsD varieties17 Check on L/C is quite important __D_________ it signifies a lot in carrying out our foreign trade policy,A for thatB of thatC at thatD in that18 Such clauses deviate ____D_____ theL/C principle “payment against documents”.A atB forC onD from19 It is _____B______ vital importance to ensure that the L/C stipulations are in exact accordance with the clauses of the sales contractA aboutB ofC atD on20 Upon receipt of the covering L/C, the beneficiary should concentrate his checks ______D______ the following points.A forB atC toD onPart II Phrase Translation1 公务员civil servant2 瑕疵产品a defective product3 商业道德business ethics4 宗旨说明a mission statement5 守法商人 a law-abiding businessman6 行贿基金a slush fund7 内幕交易insider trading8 告密者a whistleblower9 产业情报刺探industrial espionage10 保密协议confidentiality agreement11 道德规范a code of ethics12 现金支付cash payments13 电器electrical appliances14 个人助理personal assistant15 不职业行为unprofessional behavior16 高级经理a senior manager17 员工餐厅staff canteen18 个人风险personal risk19 不道德行为unethical behavior20 个人选择personal optionsPart III Sentence Translation1.O ur company does nothing illegal. We are very law-abiding.我们公司不做不合法的事。
businessetiquette剖析
正确的握手方式 – 接触
A correct handshake
正确的握手方式 – 紧握
3. Notes of handshake
Eye contact Proper strength A longer handshake on
（上身略微前倾，伸出右手，拇指张开， 其余四指并拢）
Position：at the height of the waist （与腰际同高）
Time： 3 to 5 seconds
The Handshake握手
Connect for a correct handshake
正确的握手方式– 伸出手
They said crocodiles were cold blooded animals and fond of sunshine, so they surfaced on the water to take a sunshine bath to make themselves much comfortable.
先把男性介绍给女性， 把年轻人介绍给老年
Introduce the youth to the old 人，把职位低者介绍
Introduce male to female； 给职位高的，把主人
Introduce the host to guests 介绍给客人。
Introduce unmarried to married
If you need to greet a lot of people, you should greet from the respect one or the one who is near you and it will follow by the line;
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following question:
• What does business etiquette mainly include? • Put down some of the key words in the following blanks:
• 1.knowing how to act in an interview, • 2.how to introduce clients to your peers at work, understanding the pecking order in the company • 3.and knowing how to defer to your manager or boss at work or in social events.
Warm-up
Task Two
• Directions: Listen to the following business etiquette quizzes
and tick the right answer:
Question 1 You encounter someone you’ve met before, but you can’t remember his or her name. What should you do? • A. Turn around and leave and hope he or she didn’t see you. • B. Walk up to him or her and say, “Hi, what’s-your-name!” • C. Walk up to him or her, use a generic greeting such as “Good morning” and just ignore the whole name issue. • D. Walk up to him or her, use a generic greeting and admit that you don’t remember the name.
v. 护卫, 护送 n. 护送 comfort zone n. 舒适地带 n.<法>管家,总管 forge v. 稳步前进 charged up v. 给 ... 充电
volume n. 音量
Warm-up
Task One
• Directions: Work in pairs and discபைடு நூலகம்ss the
1.（D ） • Not remembering names happens to people all the time. There's no shame in confessing that you don't remember someone's name and asking him or her to repeat it. (However, at this point, you should make a special effort to remember it; you don't want this to be happening with this person repeatedly!) • When you encounter someone whose name you've forgotten you can also try using the classic business greeting of extending your hand and saying your name. Most people will respond to this prompt by shaking your hand and saying their own name.
2. （ A ） • Good business manners dictate that you maintain a certain level of formality. Clients should always be addressed by their honorific or title followed by their last name - until and unless the client asks you to do otherwise. • And in business, all women are called "Ms.", regardless of their marital status.
Question 2 I have become a client of yours and we have a meeting scheduled so you can show me what your company can do for me. When you’re speaking to me, what should you refer to me as? • A. Ms. Ward • B. Susan Ward • C. Susan • D. Susie, Baby
3 3
To grasp some skills in dealing with business etiquette.
4
To practice listening for general ideas.
Warm-up
Word Bank generic adj.一般的, 普通的 acquaintance n. 相识; 熟人 escort 者 maitre stuff v. 塞满, 填充, 填满; 饱食 acknowledge v. 承认; 告知收到
Unit 10 Business Etiquette
Teaching Aims
3 1
To deal with the information about business etiquette;
2
To get the correct expressions of greetings and reception;