温州大学2015年《815传播学》考研专业课真题试卷
2015年浙江温州大学英语文学及文化考研真题
2015年浙江温州大学英语文学及文化考研真题第一部分英语文学(共80分)I. Identify the following works or quotations with their authors, write your answers on the Answer Sheet. 10分1. Measure for Measure2. Novum Organum3. Wuthering Heights4. Ivanhoe5. “Behold her, single in the fiel d,Yon solitary Highland Lass!Reaping and singing by herself;Stop here, or gently pass!Alone she cuts and binds the grain,And sings a melancholy strain;O listen! for the Vale profoundIs overflowing with the sound.”6. The Legend of Sleepy Hollow7. “And the raven, never flitting, still is sitting, still is sittingOn the pallid bust of Pallas just above my chamber door;And his eyes have all the seeming of a demon's that is dreaming,And the lamp-light o'er him streaming throws his shadow on the floor;And my soul from out that shadow that lies floating on the floorShall be lifted - nevermore!”8. “Because I could not stop for Death—He kindly stopped for me—The Carriage held but just Ourselves—And Immortality.”9. “Somewhere ages and ages hence:Two roads diverged in a wood, and I-I took the one less traveled by,And that has made all the difference.”10. Of Mice and MenII. Explain FOUR of the following literary terms in about 50 words for each. 20分Heroic coupletShakespearean SonnetNeo-classicalismAmerican PuritanismImagismNew CriticismReader-Response CriticismCultural StudiesIII. Choose TWO from the following topics and then do according to the requirements in about 100 words for each. 20分1. Briefly comment on the influence of KJV Bible on English literature.2. What are the symbolic meanings of Thomas Hardy’s descriptions of environments in Tess of the D’Urbe rvilles?3. Why did Benjamin Franklin emphasize the significance of the thirteen virtues in his Autobiography?4. The Scarlet letter is notable for its symbolism, and it has been considered the first American symbolic novel. Try to discuss the function of symbolism by taking examples from the novel.5. Choose one of the following authors and make a comment on any one of his/her literary works: Patrick Modiano, Geoffrey Chaucer, John Keats, Mark Twain, Ernest Hemingway.IV. Comment on TWO of the following selected texts in about 100 words for each. 20分1. I had three encouragements - 1st, a smooth, calm sea; 2ndly, the tide rising, and setting in to the shore; 3rdly, what little wind there was blew me towards the land. And thus, having found two or three broken oars belonging to the boat - and, besides the tools which were in the chest, I found two saws, an axe, and a hammer; with this cargo I put to sea. For a mile or thereabouts my raft went very well, only that I found it drive a little distant from the place where I had landed before; by which I perceived that there was some indraft of the water, and consequently I hoped to find some creek or river there, which I might make use of as a port to get to land with my cargo.2. I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived. I did not wish to live what was not life, living is so dear; nor did I wish to practise resignation, unless it was quite necessary. I wanted to live deep and suck out all the marrow of life, to live so sturdily and Spartan-like as to put to rout all that was not life, to cut a broad swath and shave close, to drive life into a corner, and reduce it to its lowest terms, and, if it proved to be mean, why then to get the whole and genuine meanness of it, and publish its meanness to the world; or if it were sublime, to know it by experience, and be able to give a true account of it in my next excursion. For most men, it appears to me, are in a strange uncertainty about it, whether it is of the devil or of God, and have somewhat hastily concluded that it is the chief end of man here to “glorify God and enjoy him forever.”3. Oh, Carrie, Carrie! Oh, blind strivings of the human heart! Onward onward, it saith, and where beauty leads, there it follows. Whether it be the tinkle of a lone sheep bell o'er some quiet landscape, or the glimmer of beauty in sylvan places, or the show of soul in some passing eye, the heart knows and makes answer, following. It is when the feet weary and hope seems vain that the heartaches and the longings arise. Know, then, that for you is neither surfeit nor content. In your rocking-chair, by your window dreaming, shall you long, alone. In your rocking- chair, by your window, shall you dream such happiness as you may never feel.V. Choose ONE poem from the list below, and make a comment on the theme of it in about 100 words (Use at least three of the following elements develop and reinforce your analysis: diction, tone, image, figure of speech, symbols, irony, syntax, rhythm and meter, rhyme).10分1. Home Thoughts, from AbroadBy Robert Browning (1812 -1889)O, TO be in EnglandNow that April 's there,And whoever wakes in EnglandSees, some morning, unaware,That the lowest boughs and the brushwood sheafRound the elm-tree bole are in tiny leaf,While the chaffinch sings on the orchard boughIn England—now!And after April, when May follows,And the whitethroat builds, and all the swallows!Hark, where my blossom'd pear-tree in the hedgeLeans to the field and scatters on the cloverBlossoms and dewdrops—at the bent spray's edge—That 's the wise thrush; he sings each song twice over,Lest you should think he never could recaptureThe first fine careless rapture!And though the fields look rough with hoary dew,All will be gay when noontide wakes anewThe buttercups, the little children's dower—Far brighter than this gaudy melon-flower!2. SymposiumBy Paul Muldoon (1951-)You can lead a horse to water but you can't make it holdits nose to the grindstone and hunt with the hounds.Every dog has a stitch in time. Two heads? You've been soldone good turn. One good turn deserves a bird in the hand.A bird in the hand is better than no bread.To have your cake is to pay Paul.Make hay while you can still hit the nail on the head.For want of a nail the sky might fall.People in glass houses can't see the woodfor the new broom. Rome wasn't built between two stools.Empty vessels wait for no man.A hair of the dog is a friend indeed.There's no fool like the foolwho's shot his bolt. There's no smoke after the horse is gone.第二部分英语国家文化(共70分)I. Fill in the blanks in the following ten statements with proper words or expressions. 10分1. American party politics is characterized by bipartisanship, which means that there are two major parties in America: Democratic Party and ________ Party.2. The capital city of the United States is ____________ D.C.3. America is located between two large oceans: the Atlantic Ocean in the east and the_________ Ocean in the west.4. The national flag of the United States consists consists of 50 ____and 13 stripes.5. Before the arrival of Europeans, North America was inhabited by a large number of American _______, also known as native Americans.6. There are two branches in the Congress of the United States: the Senate and the House of ______________.7. The United Kingdom is composed of two parts: Great Britain and Northern Ireland. The former consists of Scotland, ______ and Wales.8. The capital city of the United Kingdom is __________.9. Known as the Lower House in Britain, the House of ________ is the assembly chamber for the 651 Members of Parliament who are selected by people of their constituencies in a general election.10. The two major parties in the United Kingdom are the Conservative Party and the _________ Party.II. Choose the best one from the four possible answers provided for each statement. 10分1. America is said to be a country of immigrants. Of the various racial and ethnic groups, ____________ were involuntary immigrants and suffered from slavery and segregation for a long time in the history.A. Asia AmericansB. African AmericansC. Irish AmericansD. American Indians2. The historic pamphlet The Common Sense, which was written by ________, played an important role in the American Revolution.A. Thomas JeffersonB. Thomas PaineC. John AdamsD. Benjamin Franklin3. ___________ brought an end to the slavery in the south of America.A. The War of IndependenceB. The Civil WarC. The First World WarD. The Mexican-American War4. The members in the Senate of the United States normally serve a (an)___ term.A. two-yearB. four-yearC. six-yearD. eight-year5. Higher education in the United States began with the founding of ______ in 1636. A.MIT B.Yale University C.Harvard College D.Princeton University6. The Constitution of the United States was framed in Philadelphia in _________.A. 1776B. 1783C. 1787D. 16207. The New Deal was started by ________.A. Franklin D. RooseveltB. J. F. KennedyC. George WashingtonD. Thomas Jefferson8. Which branch of the U.S. Federal government has the power to make federal laws and levy federal taxes?A. The executiveB. The legislativeC. The judicialD. None of them9. In the U.S., two-year community colleges grant ________ to students after two years of study.A. master degreesB. doctor degreesC. bachelor degreesD. associate degrees10. __________ was impeached for the Watergate Scandal and forced to resign.A. President JohnsonB. President WilsonC. President ClintonD. President NixonIII. Define FOUR of the following terms. 20分1. Federalism2. Judicial Review3. Affirmative Action4. Constitutional Monarchy5. Manifest Destiny6. New DealIV. Answer THREE of the following questions briefly. 15分1. What are the presidential election’s proceedings in the United States?2. What are the major ideas in the Declaration of Independence?3. What are the major values of American people?4. Describe the structure of American educational system.5. What are the criteria to determine admission into a college in America?6. Describe the structure of the US federal court system and their respective functions.V. Make a comment on ONE of the following topics. Your answer should be no less than 300 words. 15分1. The United States of America has a history of no more than 500 years, yet it is the most powerful country in the world. What factors do you think have contributed to its rapid development and prosperity? You should mention at least five factors in your comment with some explanation.2. Racism in America。
精编版-2015年浙江温州大学英语教学法考研真题
2015年浙江温州大学英语教学法考研真题Part I Notion Explaining 名词解释 (20 points, 2 points for each)Directions: Explain the following ten notions.1. communicative competence2. curriculum3. hidden resources4. in-the –use evaluation of textbooks5. the direct method6. knowing a word7. the bottom-up model for teaching listening8. a process approach to writing9. interactional view (on language)10. brainstormingPart II Statement Judging判断题 (20 points, 1point for each )Directions: Read the following 20 statements, and decide which one of them is true or false. If the statement is true, put T in the bracket to the right of the sentence; if false, put F in the bracket.1. Language is a system of arbitrary, vocal symbols which permit all people in a given culture, or other people who have learned the system of that culture, to communicate or to interact. ( Finocchiaro, 1964:8)2. The functional view not only sees language as a linguistic system but also a means for remembering things.3. Communicative competence includes knowledge of what to say, when, how, where, and to whom.4. Communicative Language Teaching is, in fact, a further development of task-basedLanguage Teaching.5. A PPP cycle leads from accuracy to fluency; a TBL cycle leads from fluency to accuracy (combined with fluency).6. Teaching objectives should focus on the teachers’ performance rather than the learners’.7. To develop students’ communicative competence means to develop their linguistic competence, pragmatic competence, discourse competence, strategic competence, and accuracy.8. The Five-step Teaching Method includes such steps as Revision, Presentation, Practice, Production and Consolidation.9. The impact of moral education can be enhanced by adapting a whole school approach to morality.10. One of the possible assessment purposes is to discover learners’ weaknesses.11. It is assumed that speech varies in different social circumstances and that there are speech varieties within a speech community.12. Language and society are in many ways closely linked, either in education or in social science.13. Stern (1999) thinks that language teaching has interacted for a long time with linguistics and with psychology, and that social science and language teaching have only recently come into contact with each other.14. Language teaching can be defined as the activities which are intended to bring about language learning.15. Controlled activities mainly focus on form and accuracy. Teachers don’t have to consider meaning when designing them.16.The success of role-plays are affected by the following factors: the teacher’s enthusiasm;careful instructions; clear situations and roles.17.Reading aloud without comprehension can be very difficult and it can easily destroy students’ self-confidence.18.For silent reading, we need effective strategies such as skimming, scanning, predicting. Etc.to help us extract information efficiently.19. Assessment is part of testing, but it is only one means of gathering information about a student.20. Summative assessment is mainly based on testing.Part III Question answering简答题 (30 points, 5 points for each )Directions: Answer each of the following 6 questions. Your answers are suggested to show the basic principles or connotations contained in the questions.1. How is task-based Language Teaching different from Communicative Language Teaching?2. What are the differences between a weak version of Communicative Language Teaching and strong version of Communicative Language Teaching? And how should we apply them in English teaching?3.What components does a language lesson plan usually have? How to use them in language teaching?4.In professor Wang Qiang’s opinion, what are the six conditions to be needed in achieving efficient classroom management? Which component do you think is the most important? Why?5.What are the differences between assessment and evaluation? And what are the assessment purposes?6.How can a teacher create his/her own resources for teaching and learning?Part IV Lesson Planning教案设计 (40 points)Directions: The reading material -- Sally’s Email – in Appendix 1 is taken from the textbook learned by junior middle school students. You are invited to base on the material to design a 30- minute lesson. Following your designed lesson, you are asked to provide a rationale, describing why you design the lesson in this way, and what language teaching theory (or theories) supports you in planning the lesson.1. Design a 30- minute lesson (20 points)2. Describe the Rationale (20 points)Part V Learning Plan Evaluating学案评价 (40 points)Directions: Read the following learning plan for a revision lesson, which is Module 4 in the English textbook for grade 7(see Appendix 2). You are asked to complete the following tasks:1)Make comments on the learning plan by referring to related theories including the national ”English Curriculum Standards”;2)List at least five advantages and disadvantages of the learning plan and analyze why they are such.1. Make comments on the learning plan with theories. (20 points)2. List and analyze the advantages and disadvantages. (20 points)。
温州大学2015年《914教育管理学》考研专业课真题试卷
2015年硕士研究生招生入学考试试题A
(请考生在答题纸上答题,在此试题纸上答题无效)
一、名词解释(每个5分,共6个,总计30分)
1. 教育管理
2. 教育管理体制
3. 教育法
4. 教育政策
5. 教育决策
6. 教学管理
二、问答题(每题5分,共8题,总计40分)
1. 简述现代管理学意义上的人性假设。
2. 我国教育法律的形式有哪些?
3. 简述教育政策制定的主要模式。
4. 简述我国教育财政体制存在的问题。
5. 简述彼得原理及其对选拔教育领导者的启示。
6. 简述当前课程管理模式的发展趋势。
7. 教学管理的意义有哪些?
8. 教师激励方法有哪些?
三、论述题(每题15分,共4题,总计60分)
1. 试述古典管理理论的主要内容。
2. 试述我国基础教育中小学内部管理体制改革。
3. 试述教育政策制定的过程及影响因素。
4. 联系实际,试述学生管理的基本原则。
四、材料分析题(总计20分)
谁当教导主任合适
学校领导班子聚在办公室里激烈地争论着。
原来老教导主任已近退休,
第 1 页,共2 页。
温州大学英语语言学考研真题2012、2015—2018年
2012年硕士研究生招生入学考试试题科目代码及名称: 817 英语语言学A卷适用专业:英语语言文学I. Explain the following terms. (25%)1. endocentric construction;2. denotation;3. psycholinguistics;4. Sapir-Whorf hypothesis;5. minimal piars II. Decide whether each of the given statements is TRUE or FALSE. If it is true, write down A on your ANSWER SHEET; if it is false, write down B on it. (20%)1. Acoustic phonetics is the study of the perception of sounds by the human ear.2. Morphemes such as –ing, -ed, -able, are known as inflectional morphemes.3. The affixes in the English language are traditionally called bound morphemes.4. In separating langue from parole we are at the same time separating (1) what is social from what isindividual; and (2) what is essential from what is accessory.5. By Saussure, arbitrariness refers to the fact that the forms of linguistic signs bear no natural relationship totheir meaning.6. Suprasegmentals mainly include syllables, tone, intonation, distinctive features.7. In English, we can have the syllable structure of CCCVCCCC.8. By Leonard Bloomfield (1933), word should be treated as “the minimum free form”.9. The different shapes or phonetic forms of a morpheme are allomorphs of this morpheme, e.g. the differentforms of the plural morpheme in English are /s/, /z/, /iz/, and so on.10. ad, bike, math, etc. are instances of backformation.11. Noam Chomsky is hailed as the father of modern linguistics.12. Systemic-Functional grammar consists of the two inseparable components --- Systemic Grammar andFunctional Grammar.13. The TEXTUAL FUNCTION refers to the fact that language has mechanisms to make any stretch ofspoken or written discourse into a coherent and unified text and make a living passage different from a random list of sentences.14. Phonetic similarity means that the allophones of a phoneme must bear some morphological resemblance.15. The first stage of TG grammar is the Standard Theory, and the fifth stage of it is the Minimalist Program.16. Sense refers to the concrete entities with some properties, while reference refers to the abstract propertiesof an entity.17. Propositional Logic treats a simple proposition as an unanalyzed whole, while Predicate Logic studies theinternal structure of simple propositions.18. Children’s first words are different in different language environments.19. Among the three levels of categories, the subordinate level categories are most culturally salient and arerequired to fulfill our cognitive needs the best.20.Nouns, verbs, adjectives and many adverbs are closed-class words.III. Give brief answers to the following questions (30%)1. Do you think there are true synonyms in English? Why?2. Why do we need to teach culture in our language classroom?3. What is the relation between arbitrariness and conventionality?IV. Do the analysis as required (25%)1. Disambiguate the following sentences, using the tree diagrams. (15%)(1) John left the book on the shelf.(2) The professor’s appointment was shocking.(3) Beautiful villages and cities can be seen.2. Make the componential analysis of the following words. (10%)(1) chopsticks; (2) teacher; (3) son; (4) take; (5) giveV. Write an essay in about 500 words after reading the following quote (50%)The word TEXT is used in linguistics to refer to any passage, spoken or written, of whatever length, that does form a unified whole. We know, as a general rule, whether any specimen of our own language constitutes a TEXT or not. This does not mean there can never be any uncertainty. The distinction between a text and a collection of unrelated sentences is in the last resort a matter of degree, and there may always be instances about which we are uncertain – a point that is probably familiar to most teachers from reading their students’ compositions. But this does not invalidate the general observation that we are sensitive to the distinction between what is text and what is not. (Halliday and Hasan 1976: 1)第 1 页,共 2 页2015年硕士研究生招生入学考试试题(A卷)科目代码及名称: 820 英语语言学适用专业:英语语言文学01、03方向考生(请考生在答题纸上答题,在此试题纸上答题无效)I. Discriminate the following pairs of terms. (25 points)1. psycholinguistics vs. cognitive linguistics;2. error vs. mistake ;3. competence vs. communicative competence ;4. synchronic vs. diachronic ;5. phonetics vs. phonology.II. Judge whether each of the following statements is true or false. If it is true, write A on the answer sheet; if it is false, write B on it. (20 points)1. The study of language in use is called pragmatics.2. Chomsky has been called father of modern linguistics.3. The idea that the meaning of a sentence depends on the meanings of the constituent words and the way they are combined is usually known as the principle of compositionality.4. There are three main subtypes of antonymy: gradable antonymy, converse antonymy, and relational antonymy.5. We can divide a syllable into two parts, the RHYME (or RIME) and the ONSET. The vowel within the rhyme is the NUCLEUS, with the consonant(s) after it termed the CODA.6. The study of how words are combined to form sentences is called syntax.7. The sound [s] is shared by “maps” and “keeps” as a common morpheme.8. When we use a simple set of symbols in our transcription, it is called a NARROW TRANSCRIPTION.9. The change of the negative prefix “in-” to “im-” when preceding /p/ is through a process called assimilation.10. The lower terms for a superordinate are class members.11. Garden path sentences are sentences that are initially interpreted with a different structure than they actually have.12. A stem is any morpheme or combination of morphemes to which a derivational affix can be added.13. The word “interpersonal” consists of three morphemes.14. Nouns, adverbs, and adjectives belong to function words.15. Polymorphemic words which consist wholly of free morphemes are called compounds.第 1 页,共 2 页16. Langue is defined by Saussure as the concrete utterances of a speaker.17. Positional relation, or word order, refers to the sequential arrangement of words in a language.18. All the words in a language can be used to refer to, but only some have senses.19. Sense is regarded as a kind of intralinguistic relationship.20. The word “baby-sit” is an exocentric compound.III. Answer the following questions. (30 points)1. How do you comment on Paul Herbert Grice’s CP(COOPERATIVE PRINCIPLE)?2. How do you interpret REGISTER?IV. Analysis. (25 points)1. Write down the phonetic symbol according to each of the following descriptions, andthen give an English word that contains this sound. (10 points)Phonetic description phonetic symbol English word(1) bilabial nasal [ ](2) voiced postalveolar affricate [ ](3) voiceless velar stop [ ](4) mid central unrounded lax vowel [ ](5) back high rounded tense vowel [ ]2. Disambiguate the given two constructions below using IC (immediate constituent) analysis. Tree diagrams are required. (10 points)(1) John loves old towns and villages.(2) The children watched the firework from the hill.3. Write out the semantic components of each word. (5 points)(1) raise; (2) wifeV. Write a short essay in about 500 words on either of the two topics below.(50 points)1. In Chinese, expressions for moving from one city to another by way of yet another city must take the form ‘from X pass-through Y to Z’, and cannot be expressed as ‘from X to Z pass-through Y’. How would you characterize the form-meaning relationship exhibited by these Chinese expressions?2. Is it necessary to distinguish between semantics and pragmatics? Please argue for your view.第 2 页,共 2 页2016年硕士研究生招生考试试题(A卷)科目代码及名称: 820 英语语言学适用专业:英语语言文学01、03方向考生(请考生在答题纸上答题,在此试题纸上答题无效)I. Define the following terms. (50 points)1. I-narrator;2. locutionary act;3. Sapir-Whorf Hypothesis;4. reference;5. relational opposites;6. exocentric construction;7. back-formation;8. blending;9. phonology; 10. competenceII. Answer the two given questions. (30 points)1. Do you agree with the view that no language is especially simple?2. How does language relate to culture?III. Analyses. (20 points)1. Write out the different meanings of the following two ambiguous constructions. (10 points)(1) The chicken is too hot to eat.(2) Visiting relatives can be boring.2. Do the componential analysis on the lexical meanings of the given words below. (10 points)(1) raise; (2) wifeIV. Write a short essay in about 500 words on either of the two topics below.(50 points)1. In cognitive linguistics, metaphor is not a figure of speech merely, it is conceptual. In what sense is metaphor said to be conceptual?2. Give a comment on Noam Chomsky’s Innateness Hypothesis.第 1 页,共 1 页2017年硕士研究生招生考试试题 (A卷)科目代码及名称: 820 英语语言学适用专业:英语语言文学01、03方向考生I. Define the following terms. (30 points)1. exocentric;2. phonology;3. root;4. converse antonymy;5. Nida’s classification of culture;6. constativeII. Analyses. (30 points)1. Use tree diagrams in IC analysis to clarify the given constructions. (15 points)(1) beautiful cities and villages(2) Chinese geography teachers(3) The boy was crying.2. Describe the following sound segments. (15 points)(1) /d/; (2) /n/; (3) /θ/; (4) /ʌ/; (5) /æ/; (6) /ә:/III. Answer the given questions below. (40 points)1. What are some important contributions that sociolinguistics has made to linguistic studies? (10 points)2. Do you think there are true synonyms in English? Why (not)? (10 points)3. In what way do we say Chinese is a tone language? (10 points)4. What is the distinction between inflectional affixes and derivational affixes? (10 points) IV. Write a short essay in about 500 words on the given topic. (50 points) What is your understanding of the relationship between language and literature?第1 页,共1 页2018年硕士研究生招生考试试题科目代码及名称: 820 英语语言学适用专业:英语语言文学01、03方向考生(请考生在答题纸上答题,在此试题纸上答题无效)I. Define the following terms. (30 points)(1) allophone; (2) free morpheme; (3) design features;(4) complementary antonymy; (5) endocentric construction; (6) referenceII. Analyses. (30 points)1. Use tree diagrams in IC analysis to clarify the given constructions. (10 points)(1) Leave the book on the shelf.(2) Mary became very ill.2. Describe the following sound segments. (10 points)(1) /t/; (2) /m/; (3)/s/; (4) /i:/; (5) /u/;3. Write out the semantic components of each word. (10 points)(1) gentleman; (2) killIII. Answer the given questions below. (40 points)1. How do you understand the distinction between performance and competence? (10 points)2. What would language be like if it had not the property of duality? (10 points)3. How can a linguist make his analysis scientific? (10 points)4. Why should language teachers learn some knowledge of linguistics? (10 points)IV. Write a short essay in about 500 words on the given topic. (50 points) What is pragmatic failure? Support your statement with some instances of pragmatic failure in the English used by Chinese learners of English.第 1 页,共 1 页。
温州大学写作考研真题2015、2016年
2015年硕士研究生招生入学考试试题(A卷)
科目代码及名称: 618 《写作》适用专业:写作理论与实践
(请考生在答题纸上答题,在此试题纸上答题无效)
话题作文(共150分)
请仔细阅读以下材料,写一篇2000字左右的作文。
在1912年4月14日那个恐怖的夜晚,泰坦尼克号上共有705人得救,1502人罹难。
38岁的查尔斯•莱特勒是泰坦尼克二副,他是最后一个从冰冷的海水中被拖上救生船、职位最高的生还者。
他写下17页回忆录,详述了沉船灾难的细节。
他在回忆中写道:面对沉船灾难,船长命令先让妇女和儿童上救生艇,许多乘客显得十分平静,一些人则拒绝与亲人分离。
亚斯特四世(当时世界第一首富)把怀着五个月身孕的妻子玛德琳送上4号救生艇后,站在甲板上,带着他的狗,点燃一根雪茄烟,对划向远处的小艇最后呼喊:我爱你们!一副默多克曾命令亚斯特上船,被亚斯特愤怒的拒绝:我喜欢最初的说法(保护弱者)!然后,把唯一的位置让给三等舱的一个爱尔兰妇女。
几天后,在北大西洋黎明的晨光中,打捞船员发现了他,头颅被烟囱打碎.....他的资产可以建造十几艘泰坦尼克号,然而亚斯特拒绝了可以逃命的所有正当理由。
【要求】①角度自选,立意自定,题目自拟。
②除诗歌外,文体不限。
③不得抄袭。
第 1 页,共1页
2016年硕士研究生招生考试试题(A卷)
科目代码及名称: 618 《写作》适用专业:写作理论与实践(请考生在答题纸上答题,在此试题纸上答题无效)
命题作文(共150分)
《我写故我在》
【要求】①写2000字以上文章。
②除诗歌外,文体不限。
③不得抄袭、不得套用。
第1页,共1页。
15年重大新闻传播专硕真题(回忆版)334与440
专业综合334
名词解释
隐性采访软新闻社交媒体《华尔街日报》体欺骗性广告简答
1.新闻故事化的基本方法和技巧
2.结合实例谈谈电视传播的特点
3.媒介审判对社会的危害
写作
1.运用公关知识评析马航事件中马来西亚政府的行为
2.“埃及军舰遭恐怖袭击”写一则消息
专业基础440
名词解释
新闻本源大清报律潜在舆论反客里空运动今日美国
简答
1.对报纸良知理解
2.范长江新闻活动及影响
3.公共新闻学在网络时代的变化
阐述
1.自媒体对传统媒体的冲击
2.新闻职业观
3.结合网络时代传统媒体衰落与新闻理想矛盾性谈谈你的理解。
温州大学考研专业课真题目专业综合A卷
温州大学考研专业课真题目专业综合A卷2011年硕士研究生招生入学考试试题 (A)科目代码及名称: 815专业综合适用专业:050201英语语言文学(请考生在答题纸上答题,在此试题纸上答题无效)A 卷第一大部分英语语言学(共50分)I. Define the following terms. (10%)1. arbitrariness;2. duality;3. macrolinguistics;4. diachronic linguisticsII. Judge whether each of the following statements is true(T) or false(F). (10%)1.Applied linguistics is the branch of the study on the application of concepts andfindings of linguistics to language acquisition.2.The speech sounds which are in complementary distribution are definitely allophonesof the same phoneme.3. A stem is any morpheme or combinations of morphemes to which an inflectional affixcan be added.4.Variable words refer to those which do not have inflective changes.5.The word “editor” derives from the word “edit” plus the suffix “-or”.6.Contrastive analysis of errors is a major strand of psycholinguistic research.7.Every speaker of a langauge is, in a strict sense, a speaker of a distinct idiolect.8.After comparing “slowly the artist brought out a piece of paper and a brush” with“The artist brought out a piece of paper and brush slowly”, you may find somedifference in meaning, and the difference can be interpreted in terms of collocativemeaning.9.“Tulip”, “rose”and “violet”are all included in the notion of “flower”. Therefore,they are superordinates of “flower”.10.For Leonard Bloomfied, linguistics is a branch of psychology, and specifically of thepositivistic brand of psychology known as behaviorism.III. Discriminate the following pairs of term. (10%)1. langue vs. parole;2. pragmatics vs. semanticsIV. Do the analysis according to the requirements. (10%)1. Analyze the meanings of the following words into semantic components. (4%)(1) give; (2) father; (3) woman2. Do the immediate constituent analysis of the following grammatical constructions usingtree diagrams. (6%)第1页,共6页(1) He glanced at her in a suspicious manner.(2) Jane showed her baby pictures.V. Answer one of the following two questions. (10%)1. How do you comment on Sapir-Whorf Hypothesis?2. What do you think of the relationship between psycholinguistics and cognitive linguistics?第二部分英语文学(共50分)VI. Identify the following works and quotations with their authors, write your answers on the Answer Sheet. (10% )1. Troilus and Cressie2. Much Ado about Nothing3. School for Scandal4. Pamela5. “She walks in beauty, like the nightOf cloudless climes and starry skies;And all that's best of dark and brightMeet in her aspect and her eyes:Thus mellow'd to that tender lightWhich heaven to gaudy day denies.”6. The Joy Luck Club7. Dubliners8. “Lo, in yon brilliant window-nicheHow statue-like I see thee stand,The agate lamp within thy hand,Ah! Psyche, from the regions whichA re Holy Land!”9. The Catcher in the Rye10. Harry Potter and the Philosopher's StoneVII. Explain TWO of the following literary terms in about 50 wards for each (10%)Dramatic Monologue PuritanismStream of consciousness Iceberg theoryReader-Response Criticism Feminism3VIII. Choose TWO from the following topics and then do according to the requirement in about 100 words for each (10%)1. What’s the difference between Old English literature and Middle English literature?2. To some extent, we can say, Samson is John Milton, Why?3. What are the features of the American literature in the Romantic Period?4. What are Henry David Thoreau's views on nature and individualism and how they are第2共页6页expressed in Thoreau's Walden?5. Choose one of the following authors and make a comment on any one of his/her literary works: Thomas Hardy, Henry James, Nathaniel Hawthorne, Mark Twain, F. Scott Fitzgerald.VIV. Comment on ONE of the following selected texts in about 100 words. 10%1. My next care was for some ammunition and arms. There were two very good fowling-pieces in the great cabin, and two pistols. These I secured first, with some powder-horns and a small bag of shot, and two old rusty swords. I knew there were three barrels of powder in the ship, but knew not where our gunner had stowed them; but with much search I found them, two of them dry and good, the third had taken water. Those two I got to my raft with the arms. And now I thought myself pretty well freighted, and began to think how I should get to shore with them, having neither sail, oar, nor rudder; and the least capful of wind would have overset all my navigation.2. When a girl leaves her home at eighteen, she does one of two things. Either she falls into saving hands and becomes better, or she rapidly assumes the cosmopolitan standard of virtue and becomes worse. Of an intermediate balance, under the circumstances, there is no possibility. The city has its cunning wiles, no less than the infinitely smaller and more human tempter. There are large forces which allure with all the soulfulness of expression possible in the most cultured human. The gleam of a thousand lights is often as effective as the persuasive light in a wooing and fascinating eye. Half the undoing of the4unsophisticated and natural mind is accomplished by forces wholly superhuman. A blare of sound, a roar of life, vast array of human hives, appeal to the astonished senses in equivocal terms. Without a counsellor at hand to whisper cautious interpretations, what falsehoods may not these things breathe into the unguarded ear! Unrecognised for what they are, their beauty, like music, too often relaxes, then weakens, then perverts the simpler human perceptions.X. Choose ONE poem from the list below, and make a comment on the theme of it in about 100 words (Use at least three of the following elements develop and reinforce your analysis: diction, tone, image, figure of speech, symbols, irony, syntax, rhythm and meter, rhyme). 10%1A little black thing among the snow:Crying weep, weep, in notes of woe!Where are thy father & mother! say!They are both gone up to the church to pray.第3页共6页Because I was happy upon the heath,And smil'd among the winters snow:They clothed me in the clothes of death,And taught me to sing the notes of woe.And because I am happy, & dance & sing,They think they have done me no injury:And are gone to praise God & his Priest & KingWho make up a heaven of our misery.2Traveling through the dark I found a deerdead on the edge of the Wilson River road.5It is usually best to roll them into the canyon:that road is narrow; to swerve might make more dead.By glow of the tail-light I stumbled back of the carand stood by the heap, a doe, a recent killing;she had stiffened already, almost cold.I dragged her off; she was large in the belly.My fingers touching her side brought me the reason—her side was warm; her fawn lay there waiting,alive, still, never to be born.Beside that mountain road I hesitated.The car aimed ahead its lowered parking lights;under the hood purred the steady engine.I stood in the glare of the warm exhaust turning red;around our group I could hear the wilderness listen.I thought hard for us all--my only swerving--,then pushed her over the edge into the river.第4页,共6页第三部分英美文化 (共50分)XI. Read the following unfinished statements or questions carefully. For each unfinished statement or question, four suggested answers marked A, B, C and D are given. Choose the one that you think best completes the statement or answers the question. Write the letter of the answer you have chosen in the corresponding space on the answer sheet. (10%)1. The Constitution of the United States was framed in Philadelphia in _________.A. 1776B. 1783C. 1787D. 16202. In the United States, the Department of ______ advises the President on foreign relations.A. DefenseB. StateC. CommerceD. Labor3. Representatives in the Unites States are elected _________.6A. annuallyB. every two yearsC. every three yearsD. every four years4. The New Deal was started by ________.A. Franklin D. RooseveltB. J. F. KennedyC. George WashingtonD. Thomas Jefferson5. Which of the following has the power to make federal laws and levy federal taxes?A. The executiveB. The legislativeC. The judicialD. The president6. ________ were the ancestors of the English and the founders of England.A. The Anglo-SaxonsB. The NormansC. The Danish VikingsD. The Romans7. In Britain, a “vote of no confidence” is decided by _________.A. the House of CommonsB. the House of LordsC. the two major partiesD. the Prime Minister8. Through the examination called “the 11 plus”, students with academic potential go to _____.A. grammar schoolsB. comprehensive schoolsC. public schoolsD. technical schools9. Which of the following is not involved in making the foreign policy in Britain?A. The QueenB. The Foreign and Commonwealth OfficeC. The Prime Minister and the CabinetD. The Ministry of Defence and the Treasury10. All of the following was invented in Britain except ________.A. footballB. tennisC. basketballD. cricketXII. Define TWO of the following terms. (10%)1. Bill of Rights in the United States2. Judicial review3. The House of Lords4. Constitutional monarchy in Britain第5 页共6页XIII. Answer THREE of the following questions briefly. (15%)1. What are the four basic requirements for secondary school students who want to apply for a respected university in the United States?2. Describe briefly the three-tiered national court system of the U.S.3. It is said that British history has been a history of invasions. What are the major invasions?4. What were the major ideas in the Declaration of Independence?75. What factors play an important role in the contemporary foreign policy of UK?XIV. Make a comment on ONE of the following topics. (15%)1. Is American President directly elected by the people? Why or why not? And what are the major procedures in U.S. presidential election?2. Discuss the factors which have contributed to the special relationship between Britain and the United States.第6页,共6 页8。
传播学考研真题及答案
传播学考研真题及答案传播学作为一门研究信息传播过程、传播效果及其社会影响的学科,近年来在考研中越来越受到重视。
以下是一份模拟的传播学考研真题及答案,供同学们参考:一、选择题(每题2分,共20分)1. 传播学研究的核心是什么?A. 信息的传递B. 信息的接收C. 信息的编码与解码D. 信息的传播效果答案:D2. 以下哪项不是传播学中的传播模式?A. 拉斯韦尔的5W模式B. 香农-韦弗数学模式C. 施拉姆的循环模式D. 马斯洛的需求层次理论答案:D3. 传播学中的“议程设置”理论是由谁提出的?A. 麦克卢汉B. 拉扎斯菲尔德C. 科恩D. 施拉姆答案:C二、简答题(每题10分,共30分)1. 简述传播学中的“沉默的螺旋”理论。
答案:沉默的螺旋理论是由诺依曼提出的,该理论认为,在公共意见形成过程中,人们倾向于不表达与主流意见相悖的观点,以免遭受社会孤立。
这种现象导致少数意见逐渐沉默,而主流意见则被放大,形成一种螺旋上升的效应。
2. 描述传播学中的“两步流程”理论。
答案:两步流程理论是由拉扎斯菲尔德和卡茨曼提出的,该理论认为,信息的传播并非直接从大众媒介到受众,而是通过意见领袖(Opinion Leaders)的中介作用。
意见领袖首先接收信息,然后将其传播给其他人,形成一种两步的传播过程。
三、论述题(每题25分,共50分)1. 论述新媒体环境下传播学研究的新趋势。
答案:新媒体环境下,传播学研究呈现以下新趋势:首先,研究焦点从传统的大众媒介转向了社交媒体和移动媒体;其次,研究方法更加多元化,包括定量分析和定性研究;再次,研究内容更加关注用户生成内容(UGC)和网络舆情;最后,研究视角更加关注传播的社会影响和文化意义。
2. 分析数字媒体对传统媒体的影响。
答案:数字媒体对传统媒体的影响主要表现在以下几个方面:首先,数字媒体的互动性和即时性改变了受众的信息接收习惯;其次,数字媒体的个性化和定制化服务对传统媒体的大众化传播模式构成挑战;再次,数字媒体的低成本和易传播性使得信息传播更加民主化;最后,数字媒体的发展也促使传统媒体进行转型和创新。
传播学概论考试题+参考答案
传播学概论考试题+参考答案一、单选题(共69题,每题1分,共69分)1.控制研究的研究对象是( )A、传播效果B、传播主体C、受众D、传播内容正确答案:B2.制约着我们观察社会和世界的视野的是( )A、大众传播B、人际传播C、组织传播D、内向传播正确答案:A3.在传播过程中无疑居于最优越地位的是( )A、传播技巧.B、传播对象C、传播者D、受传者正确答案:C4.集权论的“圣经”是指( )A、《独立宣言》B、《论自由》C、《君主论》D、《论出版自由》正确答案:C5.传播是人类社会中多层次、多渠道的信息交流活动,传播的功能是多方面、多元化的。
大众传播功能研究的重点是( )A、社会功能B、经济功能C、个人(个体)功能D、政治功能正确答案:A6.世界上最早的无线电广播台——KDKA广播电台创立于( )A、1848年B、1920年C、1936年D、1923年正确答案:B7.内容分析的对象性特征是( )A、显性内容B、定量性C、客观性D、系统性正确答案:A8.20世纪50年代初,发表了《帝国与传播》和《传播的偏倚性》两部著作的学者是( )A、戈夫曼B、英尼斯C、梅罗维茨D、麦克卢汉正确答案:B9.收集反馈迅速,获得的反馈信息准确率高,不易产生误差的采集数据的方法是( )A、仪器记录法B、日记法C、回忆式电话询问法D、即时式电话询问法正确答案:D10.对“议题”的不同类型进行分类研究的是( )A、李普曼B、韦伯C、麦库姆斯D、温达尔正确答案:B11.为电视广播业走上网络化道路提供条件的是( )A、数据模拟技术B、信息高速公路C、信息化工程D、数据压缩技术正确答案:D12.强调传播是有意图地施加影响的传播学者是( )A、罗杰斯B、拉斯韦尔C、贝雷尔森D、霍夫兰正确答案:D13.蒂奇诺认为,造成社会“知识沟”不断扩大的根本原因是( )A、信息量不足B、阶级压迫C、传播媒介的托拉斯化D、社会经济地位高的阶层都处于有利的状况正确答案:D14.整个传播事业日常的、持久的传播活动所产生的综合效果或客观效果叫( )A、短期的预期效果B、消极效果C、长期的预期效果D、长期的非预期效果正确答案:D15.“传播”一词源自拉丁语communis,基本意思是( )A、“与他人建立共同的渠道”B、“与他人建立共同的联系”C、“与他人建立共同的关系”D、“与他人建立共同的意识”正确答案:D16.克拉帕的观点极端强调了大众传播影响的无力性和效果的有限性,因而被称为( )A、宏观效果理论B、强大效果论C、有限效果论D、适度效果论正确答案:C17.创立二级传播理论、倡导确立了实地调查法的传播学奠基人是( )A、韦尔伯·施拉姆B、保罗·拉扎斯菲尔德C、库尔特·卢因D、卡尔·霍夫兰正确答案:B18.在我国,信息服务的主要用户为。
传播学的考试题及答案
传播学的考试题及答案一、单项选择题(每题2分,共20分)1. 传播学之父是哪位学者?A. 卡尔·马克思B. 弗洛伊德C. 威尔伯·施拉姆D. 马歇尔·麦克卢汉答案:C2. 传播学研究的起点是?A. 信息B. 媒介C. 受众D. 传播效果答案:A3. 下列哪一项不是传播学的主要研究领域?A. 媒介研究B. 受众研究C. 效果研究D. 心理学研究答案:D4. 传播学中的“两步传播理论”是由哪位学者提出的?A. 保罗·拉扎斯菲尔德B. 库尔特·勒温C. 马歇尔·麦克卢汉D. 威尔伯·施拉姆答案:A5. 传播学中的“议程设置理论”认为媒体的主要功能是?A. 告知公众B. 引导公众讨论C. 塑造公众意识D. 娱乐大众答案:C6. 传播学中的“沉默的螺旋”理论是由哪位学者提出的?A. 卡尔·霍夫兰B. 诺尔·诺依曼C. 马歇尔·麦克卢汉D. 保罗·拉扎斯菲尔德答案:B7. 传播学中的“使用与满足理论”主要研究的是?A. 媒介如何满足受众需求B. 受众如何使用媒介C. 媒介对受众的影响D. 受众对媒介的反馈答案:A8. 传播学中的“框架理论”主要关注媒介如何?A. 选择信息B. 呈现信息C. 解释信息D. 分析信息答案:C9. 传播学中的“螺旋理论”认为传播过程中最重要的是?A. 信息的传递B. 信息的接收C. 信息的反馈D. 信息的存储答案:C10. 传播学中的“第三人效果”理论认为人们通常会?A. 高估媒介对他人的影响B. 低估媒介对自己的影响C. 高估媒介对自己的影响D. 低估媒介对他人的影响答案:A二、多项选择题(每题3分,共15分)11. 传播学的主要理论包括以下哪些?A. 传播效果理论B. 传播媒介理论C. 传播受众理论D. 传播控制理论E. 传播内容理论答案:ABCD12. 传播学中的“传播效果”可以分为哪些类型?A. 短期效果B. 长期效果C. 直接效果D. 间接效果E. 个人效果答案:ABCD13. 传播学中的“传播过程”包括哪些要素?A. 发送者B. 信息C. 媒介D. 接收者E. 反馈答案:ABCDE14. 传播学中的“传播模式”有哪些?A. 线性模式B. 循环模式C. 互动模式D. 系统模式E. 网络模式答案:ABCDE15. 传播学中的“传播媒介”包括哪些类型?A. 印刷媒介B. 电子媒介C. 数字媒介D. 社交媒介E. 传统媒介答案:ABCD三、判断题(每题2分,共10分)16. 传播学是一门独立的学科,与其他学科没有交叉。
传播学概论考试题(附答案)
传播学概论考试题(附答案)一、单选题(共69题,每题1分,共69分)1.被称为美国土生土长的批判学派的是( )A、培养分析B、知识沟理论C、议程设置功能D、沉默的螺旋正确答案:A2.传播学研究的两大学派是( )A、社会科学学派、政治经济学派B、“思想统治”理论学派、社会文化学派.C、法兰克福学派、多伦多学派D、批判学派、传统学派正确答案:D3.我国企业开始涉足电子商务于( )A、1993年B、1992年C、1991年D、1994年正确答案:D4.“议程设置功能”理论的着眼点是效果形成过程中的( )A、认知阶段B、情感阶段C、态度阶段D、行动阶段正确答案:A5.20世纪50年代初,发表了《帝国与传播》和《传播的偏倚性》两部著作的学者是( )A、英尼斯B、麦克卢汉C、梅罗维茨D、戈夫曼正确答案:A6.通过大众传播媒介对信息的选择、解释和评论,把社会各界联系起来,协调一致,成为一个有机的整体,并对社会周围的环境做出有效的反应,把人们的视线集中到适应当前最重要的事情上来,这是大众传播的( )A、环境监测功能B、社会整合功能C、娱乐功能D、文化传递功能正确答案:B7.麦克卢汉媒介理论中的“脱离部落文化阶段”,指的是( )A、口头传播时期B、文字印刷传播时期C、“地球村”来临时期D、电子传播时期正确答案:B8.20世纪70年代以后传播效果研究的理论是( )A、宏观效果论B、有限效果论C、微观效果论D、皮下注射论正确答案:A9.与卢因一样,从心理学角度切入传播学领域的学者是( )A、拉扎斯菲尔德B、霍夫兰C、施拉姆D、拉斯韦尔正确答案:B10.拉扎斯菲尔德等人在1940年美国总统大选期间,围绕大众传播的竞选宣传对选民投票意向的影响所做的一项实证调查的研究报告,又被称为( )A、伊里调查B、竞选调查C、意见领袖调查D、拉氏调查正确答案:A11.创立了世界上最早的无线电广播台——KDKA广播电台的地方是( )A、纽约B、匹兹堡C、伦敦D、威尼斯正确答案:B12.提出传播主要的四大社会功能中的娱乐功能的美国社会学家是( )A、默顿B、帕森斯C、拉斯韦尔D、赖特正确答案:D13.最先提出“沉默的螺旋”概念的是( )A、麦奎尔B、李普曼C、诺依曼D、韦伯正确答案:C14.霍夫兰等人提出了( )A、意见领袖的概念B、结晶效果的概念C、两级传播的概念D、可信性效果的概念正确答案:D15.随着文字的产生,特别是15世纪中期印刷机的出现,人类的视听两种通道开始分离,社会信息的主要通道是( )A、感觉通道B、视觉通道C、触觉通道D、听觉通道正确答案:B16.政党报刊的特点是( )A、完全具备了现代媒介产业的经营形态B、以政论为主C、面向的读者是社会上不定量多数的受众D、以刊载低级趣味内容招徕读者正确答案:B17.对印刷媒介的效用进行考察的学者是( )A、贝·雷尔森B、竹内郁郎C、艾宾豪斯D、饱户弘正确答案:A18.施拉姆首次以学科眼光整理、总结了大众传播研究的主要成果是( )A、《传播与说服》B、《人民的选择》C、《大众传播学》D、《世界大战时期的宣传技巧》正确答案:C19.传播信息的载体是( )A、归因分析B、文字符号C、指定分析D、断言分析正确答案:B20.纠正了怀特把关模式单一缺陷的是( )A、卢因B、拉斯韦尔C、巴斯D、麦克内利正确答案:D21.被称为“系统抽样”、“机械抽样”的是( )A、简单随机抽样B、雪球抽样C、整群随机抽样D、等距随机抽样正确答案:D22.着重强调个人心理因素对传播效果影响的理论是( )A、个人差异论B、社会分化论C、社会关系论D、社会分类论正确答案:A23.被后人称为“宣传研究之父”的著名学者是( )A、戈尔丁B、霍夫兰C、拉扎斯菲尔德D、拉斯韦尔正确答案:D24.社会分类论的基础是( )A、政治学B、心理学C、人类学D、社会学正确答案:D25.“沉默的螺旋”理论认为大众传播影响和制约舆论是通过营造( )A、议程设置B、意见环境C、两级传播D、意见领袖正确答案:B26.对少数意见的“中坚分子”的作用进行了有益的研究的是( )A、马丁B、卡兹C、莫斯考维西D、池田谦一正确答案:C27.首先创办“便士报”的国家是( )A、意大利B、英国C、美国D、法国正确答案:C28.具有很强的研究控制目的色彩的实验环境通常被称为( )A、实地实验B、研究变量控制C、实验室控制D、人工模拟环境正确答案:D29.对某些存在对立因素的问题进行说服或宣传时,仅向说服的对象提示自己一方的观点或于己有利的判断材料的传播技巧,称为( )A、两面提示B、一面提示C、多面提示D、诉诸理性正确答案:B30.一切研究的基础是( )A、实践B、描述C、归纳D、分析正确答案:B31.一般认为,新闻属于( )A、教育性信息B、维持性信息C、刺激性信息D、复原性信息正确答案:B32.与“沉默的螺旋”假说的受众观相似的是( )A、魔弹论B、“编码与释码”研究C、“使用与满足”理论D、“议程设置功能”理论正确答案:A33.传播学最具学科特色的研究方法是( )A、个案研究法B、抽样调查法C、内容分析法D、问卷调查法正确答案:B34.“议程设置功能”假说的着眼点是( )A、认知层面B、行动层面C、理解层面D、心理和态度层面正确答案:A35.创立二级传播理论、倡导确立了实地调查法的传播学奠基人是( )A、卡尔·霍夫兰B、库尔特·卢因C、保罗·拉扎斯菲尔德D、韦尔伯·施拉姆正确答案:C36.20世纪80至90年代以来,大众传播效果研究的一个突出热点是( )A、考察具体传播活动的微观、短期的效果B、重视使用与满足论的研究C、探讨传播技术对社会发展的推动作用以及对社会生活产生的影响D、批判“魔弹论”正确答案:C37.在1972年最早提出了“议程设置功能”的理论假说的是美国传播学家肖和( )A、拉姆斯丁B、罗杰斯C、麦奎尔D、麦库姆斯正确答案:D38.内容分析的对象性特征是( )A、客观性B、显性内容C、系统性D、定量性正确答案:B39.维纳把信息分为( )A、外源信息和内源信息B、新闻信息、教育信息C、新闻与非新闻D、语言信息和符号信息正确答案:A40.读者概况调查采用的方法是( )A、实验室法B、人口统计学分类法C、辅助回忆的方法D、内容分析法正确答案:B41.为清楚表达各种理论而提供简明、直观、有效的辅助工具是( )A、图像B、数理化C、模式D、文字正确答案:C42.从哲学角度提出“信息就是信息,不是物质也不是能量”的论断的学者是( )A、施拉姆B、康德C、申农D、维纳正确答案:D43.讯息的不一致性产生的过程是( )A、表述—理解B、编码—译码C、输入—输出D、发射—接收正确答案:D44.下列木属于大众传播中反馈的特点的是( )A、直接性B、延迟性C、累积性D、代表性正确答案:A45.下列不是噪音的是( )A、读者逆反心理B、报纸排印错误C、读者思想不集中D、读者理解偏差正确答案:D46.整个传播事业日常的、持久的传播活动所产生的综合效果或客观效果叫( )A、短期的预期效果B、长期的预期效果C、长期的非预期效果D、消极效果正确答案:C47.报刊问卷的回收率一般在( )A、15%以下B、5%以下C、20%以下D、10%以下正确答案:B48.英国心理学家斯蒂芬森研究传播功能所提出的学说是( )A、使用满足说B、工具说C、游戏说D、社交性说正确答案:C49.传播单位这个概念出现于( )A、德福勒模式B、奥斯古德—施拉姆模式C、申农—韦弗模式D、拉斯韦尔模式正确答案:B50.传播的条件问题又称( )A、外部问题B、内部问题C、外部结构问题D、内部结构问题正确答案:C51.为电视广播业走上网络化道路提供条件的是( )A、信息化工程B、数据模拟技术C、数据压缩技术D、信息高速公路正确答案:C52.娱乐节目、体育比赛及一切渲染爱情、暴力、罪恶的信息属于( )A、指导性信息B、复原性信息C、说服性信息D、维持性信息正确答案:B53.对传播媒介而言经济控制是一种来自经济基础的控制,它是( )A、自下而上B、自外而内C、自内而外D、自上而下正确答案:A54.建筑、通信、计算机技术的结合可以构成( )A、网络通信B、虚拟现实C、智能大厦D、信息化工程正确答案:C55.符号最基本的特点在于它的( )A、有效性B、普遍性C、抽象性D、指说性正确答案:D56.从线性模式到控制论模式,模式研究完成了传播结构认识史上的两次飞跃,基本解决了传播的( )A、方向问题B、条件问题C、要素问题D、构架问题正确答案:C57.意见领袖的最早提出者是( )A、沃卡尔特B、拉扎斯菲尔德C、饱户弘D、贾尼斯正确答案:B58.在拉斯韦尔模式中具备较强不确定性的环节是( )A、受者B、媒介C、传者D、效果正确答案:D59.麦奎尔增加的“动员功能”可以归为( )A、社会协调功能B、文化传递功能C、环境监测功能D、娱乐功能正确答案:A60.对广播节目的“使用”动机最早进行了调查的学者是( )A、贝雷尔森B、卡兹C、贾尼斯D、赫尔卓格正确答案:D61.“培养”理论研究的代表人物是( )A、韦伯B、诺依曼C、格伯纳D、卡兹正确答案:C62.进行“编码与释码”研究的是( )A、霍夫兰B、麦奎尔C、马丁D、霍尔正确答案:D63.各种大众传播媒介的共性都具有( )A、大量收集信息并大规模复制和向全社会公众传递信息的特点B、选择性C、保存性D、价格低廉的特性正确答案:A64.麦克卢汉媒介理论的中心论点是( )A、“热媒介”B、“媒介即讯息”C、“冷媒介”D、“媒介是人体的延伸正确答案:B65.机能理论比较典型的例子是费斯汀格有关态度改变的( )A、二级传播理论B、沉默的螺旋理论C、劝服有效理论D、认知不协调理论正确答案:D66.根据“议程设置功能”理论,传播媒介不仅是重要的信息源,而且是重要的( )A、经济源B、组织源C、政治源D、影响源正确答案:D67.1865年在电磁波理论研究中预言了无线电波存在的科学家是( )A、谷登堡B、爱迪生C、摩尔斯D、马克斯韦尔正确答案:D68.传统学派与批判学派的第一次合作发生在( )A、伯明翰大学B、法兰克福大学C、累斯特大学D、哥伦比亚大学正确答案:D69.1947年在美国伊利诺伊大学成立第一个传播研究所的传播学者是( )A、拉森B、霍夫兰C、施拉姆D、丹斯正确答案:C二、多选题(共31题,每题1分,共31分)1.构成“沉默的螺旋”假说的命题有( )A、大众传播通过营造“意见环境”来影响和制约舆论B、受众对媒介信息的接触量越大,受媒介影响越大C、“拟态环境”并不是现实环境的客观再现D、意见的表明和“沉默”的扩散是一个螺旋式的社会传播过程E、个人意见的表明是一个社会心理过程正确答案:ADE2.下列属于受众的选择性因素的有( )A、选择性接触B、选择性记忆C、选择性理解D、选择性反馈E、选择性回忆正确答案:ABC3.从与传播者意图的关联上,传播效果可分为( )A、积极效果B、短期效果C、非预期效果D、逆反效果E、预期效果正确答案:CE4.一面提示法的优点是( )A、能够对己方的观点作集中阐述B、可以消除说服对象的心理反感C、简洁易懂D、论旨明快E、给人一种公平感正确答案:ACD5.各种大众传播媒介的共性是:大众传播媒介都具有( )A、向全社会公众传递信息的特点B、价格低廉的特性C、大量收集信息并大规模复制的特点D、选择性E、保存性正确答案:AC6.目前世界各国与大众传播有关的法律包括( )A、广告管理法B、诽谤罪法C、许可证申请法D、图书出版法E、反垄断法正确答案:ABCDE7.下列媒介理论中,属于英尼斯媒介理论的是( )A、传播媒介的偏倚性B、新媒介的出现改变了社会组织的形态,并常常转移权力中心C、情境决定论D、应把情境视为信息系统E、媒介是人体的延伸正确答案:AB8.英国学者D·麦奎尔认为,关于大众传播的效果和影响问题的理论主要有( )A、常识理论B、社会科学理论C、议程设置理论D、现场理论E、培养理论正确答案:ABD9.以控制论为指导思想的传播过程模式对传播学的主要贡献是( )A、加入并突出了“噪音”B、加入并突出了“反馈”的机能C、注意到了传播和周围环境的关系D、变“单向直线式”为“双向循环式”E、引申出“传播单位”的思想正确答案:BD10.调查人员登门造访调查对象,进行当面问答,请调查对象当面填写调查问卷表的采集受众反馈数据的方法可称为( )A、当面访问法B、仪器记录法C、亲身询问法D、电话询问法E、面对面调查法正确答案:ACE11.下列属于加拿大传播学者麦克卢汉著作的是( )A、《帝国与传播》B、《空间感的失落:电子传播媒介对人的社会行为的影响》C、《谷登堡的灿烂群星:印刷文人的诞生》D、《媒介通论:人体的延伸》E、《媒介即讯息》正确答案:CDE12.我国收集受众反馈的传统方法有( )A、受众来访B、召开座谈会C、听众来电D、观众来信E、读者来信正确答案:ABCDE13.下列关于“培养”理论正确的说法是( )A、媒介提供给人们的只是“象征性现实”B、认为一般受众不可能对媒介内容中的虚构成分做出判断C、被称为“美国土生土长的批判学派”D、它的基本观点是强调社会成员的“共识”E、拟态环境对人的影响是潜移默化的正确答案:ABCDE14.麦克卢汉划分“冷”“热”媒介的依据是( )A、信息的清晰度B、信息接受者想像力的发挥程度C、信息的明确度D、信息流量的大小E、信息接受者的参与程度正确答案:ABCE15.诺依曼认为,在现代社会,人们判断周围意见分布状况的主要信息源有( )A、大众传播B、自己的配偶C、学校的教师D、把关人E、所处的群体正确答案:AE16.传统学派和批判学派进行首次合作时双方的代表人物是( )A、勋伯格B、霍克海默C、拉扎斯菲尔德D、卢因E、阿道尔诺正确答案:CE17.从德国前往美国从事过传播研究的是( )A、卢因B、拉扎斯菲尔德C、阿道尔诺D、马尔库塞E、霍克海默正确答案:ABCD18.卡尔·霍夫兰对传播学的主要贡献是( )A、由微观人手,对传播技巧进行开拓性的研究B、运用控制实验法研究C、首创群体动力学和场论D、倡导并亲身实践内容分析法E、创立传播学的耶鲁学派正确答案:ABE19.20世纪以来,与传播效果研究的发展变化密切关联的有( )A、时代演进B、研究视角C、媒介环境D、研究方法E、研究成果正确答案:ABCD20.受众调查中采集数据的方法主要有( )A、日记兼仪器记录法B、仪器记录法C、无线电全方位受众调查D、电话询问法E、面对面调查法正确答案:ABCDE21.按传播学自身的结构可分为的研究层次是( )A、模式B、微观研究C、理论D、宏观研究E、研究方法正确答案:ACE22.英国传播学者麦奎尔对传播的个人功能的研究所体现的方面是( )A、个人功能的“游戏说”B、娱乐功能C、与社会整合的功能D、发展个性的功能E、信息功能正确答案:BCDE23.在资本主义社会,占统治地位的信息源是( )A、垄断企业B、新闻媒介C、政府机构D、各社会团体E、个人正确答案:AC24.下列媒介理论中,属于麦克卢汉媒介理论的是( )A、应把情境视为信息系统B、电子传媒促成许多旧情境的合并C、媒介是人体的延伸D、冷媒介和热媒介E、媒介即讯息正确答案:CDE25.下列方法中,被用于受众选择报刊信息的调查方法是( )A、邮寄问卷的方法B、人口统计学分类法C、打电话的方法D、辅助回忆的方法E、实地考察法正确答案:ACD26.根据“议程设置功能”理论,传播媒介是重要的( )A、理论源B、经济源C、信息源D、关系源E、影响源正确答案:CE27.麦克卢汉和英尼斯的媒介理论的价值在于( )A、将媒介置于人类文明发展史的背景中去考察B、揭示媒介在传递的内容意义之外的意义——媒介的出现带给文化和文明的影响C、激起人们对各种媒介及其作用的关注D、正确理解社会发展的动因E、开拓内容分析以外的媒介影响研究领域正确答案:ABCE28.在批判学派看来,传统学派的“病症”主要是( )A、过分偏重微观研究B、过分轻视微观研究C、过分依赖定性方法D、过分依赖定量方法E、站在维护现行体制的立场上正确答案:ADE29.两面提示法的优点是( )A、给人一种公平感B、可以消除说服对象的心理反感C、能够对己方的观点作集中阐述D、论旨明快E、给对立观点以发言机会正确答案:ABE30.符号可以表示信号所无法表示的抽象概念,用以表述事物的( )A、范畴B、标志C、用途D、性质E、特征正确答案:ADE31.布雷多克把5W模式变成7w模式添加的环节是( )A、动机B、情境C、信源D、噪音E、信宿正确答案:AB。
传播学教程历年真题及答案
传播学一、多项选择题(每小题3分)1。
从20世纪40年代开始,传播效果研究开始进入第二个时期。
这个时期的主要研究领域有【BCD】A.“子弹论"研究 B。
“传播流”研究C。
说服性传播的效果研究 D。
“使用与满足”研究2.拉维斯尔将传播的基本社会功能概括为【ACD】A.环境检测功能B. 文化娱乐功能C. 社会协调功能D. 社会遗产传承功能3。
美国学者赖特将大众传播的社会功能概括为【ABCD】A.环境检测B. 解释与规定C.社会化功能 D。
提供娱乐4。
传播学研究中的两大主要学派是【AC】A。
经济学派 B. 发展学派C. 批判学派D. 文化学派5。
以下研究项目中属于经济学派所做的传播效果研究的是【ABD】A.对1938年“火星人入侵地球”广播引起的社会恐慌研究B. 1940年的“伊里调查”C。
“意识形态”霸权理论研究D. 20世纪70年代以后的“议程设置”研究6. 美国学者F.S。
席伯特指出,现代自由主义理论的两个重要原则【AB】A. “观点的公开市场”B. 自我修正过程C. 沉默的螺旋D. 民主参与7。
“培养”理论为称为【ABD】A. 培养分析 B。
教化分析C。
媒介素养理论 D。
涵化分析8. 传播过程具有以下特征【ABD】A. 动态性 B。
序列性C. 系统性 D。
结构性9。
加拿大传播学者麦克卢汉提出的媒介学说的主要观点有【ABC】A. 媒介即讯息 B。
媒介:人的延伸C. 热媒介与冷媒介D. 发展中国家的媒介理论10。
根据媒介产生和发展的历史脉络,可以把迄今为止的人类传播活动区分为以下发展阶段【ABCD】A. 口语传播阶段B. 文字传播时C. 印刷传播时代 D。
电子传播时代11。
美国传播学家A·哈特把有史以来的传播媒介分为【ABC】 A. 示现的媒介系统 B. 再现的媒介系统C。
机器媒介系统 D。
电子媒介系统12。
根据D·麦奎尔1969年对电视媒介“使用与满足”的研究调查,各类节目之间共通的“满足”类型有【ABCD】A. 心绪转换应用 B。
温州大学815传播学2015-2018年考研专业课真题试卷
三、应用分析题(共70分,每题35分) 1、联系实际,举例说明什么是传播的逆反效果。 2、联系实际,谈谈新媒体与传统媒体之间的区别。
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精都教育——全国 100000 考生的选择
二、论述题(共 2 小题,每小題 20 分)
1、试论大众传播的社会功能。 2、试析“沉默的螺旋”理论。
三、应用分析题(共 2 小题,每小题 25 分)
1、联系实例,谈谈在具体的传播过程中,要注意哪些环节和要素。
2、请看以下材料,并回答问题:①请简要介绍该研究的研究方法及原理;②这是关于传播学哪
一方面问题的研究?③试结合实验的结果,分析这则材料说明了什么问题?
温州大学2016年考研专业课真题试卷(原版)
2016 年硕士研究生招生考试试题(A)
科目代码及名称: 815 传播学
适用专业:文化创意
学
(请考生在答题纸上答题,在此试题纸上答题无效)
一、简述题(共40分,每题10分) 1、简述施拉姆的大众传播社会功能说。 2、简述受众的定义。 3、简述社会传播的基本类型。 4、简述传播过程的基本特点。
三、应用分析题(共70分,每题35分) 1、联系实际,谈谈新媒介的特点及意义。 2、联系实际,谈谈意见领袖的特点及其在传播过程中的作用。
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精都教育——全国 100000 考生的选择
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