【最新文档】范文剑桥商务英语(BEC)中级阅读及答案-word范文 (2页)

剑桥BEC商务英语中级阅读真题及参考答案

剑桥BEC商务英语中级阅读真题及参考答案推荐文章BEC中级阅读真题答案解析热度： BEC商务英语中级阅读真题及参考答案热度： BEC商务英语中级阅读真题精讲热度： BEC中级阅读真题详解：TroublewithTeamwork 热度：BEC中级阅读真题解析热度：bec中级其实不算特别难，只要我们认真备考就会通过的，为了方便大家的备考，下面小编给大家带来剑桥BEC商务英语中级阅读真题及参考答案。

剑桥BEC商务英语中级阅读真题及参考答案1Personal Assistant of the Year0 Anne-Marie Garrard was shocked when it was announced that she had won the00 Personal Assistant of the Year award. ‘The other candidates seemed me34 to be very strong, and I have to say I found that the selection procedure really35 hard,' she says. 'I didn't think I had any chance of winning. When I heard my36 name, my legs were so weak I could only hardly stand up,' she laughs. So37 how is 'the best' personal assistant chosen from a group of so extremely good38 and very different individuals? The final decision was reached after a39 day-long session of the tests, interviews and exercises. Garrard believes40 the skills she uses in her job helped her how to perform well. For instance, although41 most of her work is for her company's Managing Director, she works for six bosses42 in all, so she always tries out to be prepared for anything that might happen.43 As for the future, her firm has closed for its summer break now; as soon as44 they will open again, there is a pay rise waiting for her. But Garrard is not45 going to be relax. She says, 'There's always room for personal development.You must keep trying to improve.这篇文章讲的是一个女生获得个人助理奖后的情况。

剑桥商务英语（BEC）中级阅读全真试题及答案

剑桥商务英语（BEC ）中级阅读全真试题及答案）中级阅读全真试题及答案BEC 中级阅读全真试题中级阅读全真试题READING QUESTIONS 1-45 PART ONE Questions 1-7 Look at the sentences below and the job advertisements on the opposite page. Which job does each sentence 1-7 refer to? For each sentence, mark one letter (A, B, C or D) on your Answer Sheet. Y ou will need to use some of these letters more than once. Example:0 This post involves some secretarial duties. 0 A B C D 1 Y ou will be responsible for the operation of a computer system. 2 Y ou must be able to forecast what people will want to wear. 3 Y ou will be able to work with people from many different countries and backgrounds. 4 Y ou will have a qualification which covers two subject areas. 5 It is necessary to have worked in this sector before. 6 Y ou will need to keep in contact with the headquarters of the organization. 7 The advertisement emphasises the need to have a suitable approach to important people. A BUSINESS MANAGERY ou will be responsible for our global business within specific countries and and will will will have have have a a a good good good understanding understanding understanding of of of international international international distribution, distribution, distribution, possibly possibly possibly based based based on on on previous previous experience, plus the ability to work in markets that are highly varied in their culture. Y ou will be fluent in a second language, be willing to travel extensively, and preferably have a degree. B DEPARTMENT STORE STORE BUYERBased BUYERBased BUYERBased at at at our our our head head head office office office in in in London, London, London, you will you will select select and and and order order stock stock from from from our our our suppliers suppliers suppliers in in in Italy. Italy. Italy. Y Y ou ou will will will need need need to to to predict predict predict fashion fashion fashion trends trends trends and and and build build build a a a strong strong relationship relationship with with with our our our Italian Italian Italian office. office. office. Y Y ou ou will will will have have have gained gained gained your your your buying buying buying experience experience experience in in in women's women's fashion and will hold a degree in design with a business studies component. C LEGAL SERVICES ADMINISTRA TORAs TORAs head head head of of of the the the legal legal office, office, your your your work work work will will will include include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. member. Y Y ou will need need good good good organizational organizational organizational skills skills skills in in in order order order to to to keep keep keep ahead ahead ahead of of of a a a varied varied varied workload. workload. Y ou ou will will will be be be dealing dealing dealing with with with senior senior senior executives executives executives and and and government government government officials, so officials, so a mature and and efficient efficient manner is essential. D REGIONAL LEISURE LEISURE SITES SITES SITES MANAGERY MANAGERY MANAGERYou ou ou will will will be be be responsible responsible responsible for for for budgetary budgetary budgetary planning, planning, contract negotiations, local marketing and effective administration. Y ou will communicate frequently frequently with with with our our our main main main office office office using using using the the the latest latest latest technology. technology. technology. Y Y our our experience could experience could be be from from from any any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification. PART TWO Questions 8-12 ·Read the extract below from an article about the coffee industry. ·Choose the best sentence from the list on the opposite page to fill each of the gaps. ·For each gap 8-12, mark one letter (A-I)on your Answer Sheet. ·Do not use any letter more than once. Coffee Coffee is is is worth worth worth approximately approximately $50-60bn $50-60bn per per per annum annum annum in in in terms terms terms of of of world world world sales. sales. sales. It It It is is is a a a truly truly international international commodity, commodity, commodity, and and and today today today more more more than than than 50 50 50 countries countries countries in in in the the the world world world grow grow grow coffee coffee coffee beans. beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption conumption worldwide.ICO worldwide.ICO worldwide.ICO estimates estimates estimates that that that world world world production production production next next next year year year will will will reach reach reach 97.5 97.5 97.5 million million bags.11.3 bags.11.3 million million million bags bags bags higher higher higher than than than the the the current current current year. (8) year. (8) __________. __________. As As As the the the largest largest largest producing producing country , , Brazil Brazil Brazil is is is particularly particularly particularly important important important in in in the coffee the coffee world. In 1994 1994 Brazil Brazil Brazil was responsible was responsible for 25% 25% of world of world production, production, Colombia Colombia Colombia was was was next with next with 13.4%, 13.4%, Indonesia Indonesia Indonesia had had had 7.5%, 7.5%, 7.5%, Mexico Mexico Mexico 4.7%, 4.7%, Guatemala 3.8% and Ethiopia and V ietnam were equal with 3.4%.Coffee is a tough crop, and can be be grown grown grown in in in areas areas areas where where where it it it is is is difficult difficult difficult or or or impossible impossible impossible to to to grow grow grow other crops. other crops. (9)______ (9)______ However, However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee coffee exports. (11)____________.In the exports. (11)____________.In the o pinion opinion opinion of of of Pablo Pablo Pablo Dubois, Dubois, Dubois, the the the biggest biggest biggest problem problem problem for for for his his organisation is is to to to create create create greater greater greater consumer consumer consumer awareness awareness awareness of of of the the the different different different varieties varieties varieties of of of coffee coffee coffee and and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and and last last last year's year's year's seminar seminar seminar on coffee on coffee and and the the the environment created environment created a a lot lot lot of of of interest.The interest.The interest.The future future future looks looks bright bright for for for the the the coffee coffee coffee industry. industry. industry. It It It is is is estimated estimated estimated that that that consumption consumption consumption over over over the the the next next next few few few years years years will will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast. A. As a result, the membership now represents 94% of all exporters and 60% of all importers. B. In some of these countries, this can amount to as much as 50% of all export earning.C. C. In In In North North North America, America, America, most most most consumers consumers consumers already already already have have have above above above average average average knowledge knowledge knowledge of of of the the the range range available. D. For example, frost and wind are particularly damaging to coffee crops. E. Larger coffee growers, for example, frequently export directly. F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops. G . It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used. H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US. I. I. This This This make make make the the the coffee coffee coffee industry industry industry fairly fairly fairly universal, universal, universal, according according according to to to Pablo Pablo Pablo Dubois, Dubois, Dubois, Head Head Head of of of the the International Coffee Organisation (ICO), based in London. PART THREE Questions 13-20 Read Read the the the artic artic le le below below below about about about stress stress stress management, management, management, and and and answer answer answer questions questions questions 13-20 13-20 13-20 on on on the the the opposite opposite page. A Lesson In Stress Management Demands placed on us at work can often lead to considerable worry and discomfort. There are, however, however, ways ways ways of of of protecting protecting protecting ourselves ourselves ourselves from from from the the the stress stress stress we we we face face face at at at work. work. work. W e W e interviewed interviewed interviewed Jane Jane Collard, a consultant in stress management. 1. In Jane Collard's opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult difficult for for for some some some employees employees employees to to to avoid avoid avoid it. it. it. Indeed, Indeed, Indeed, stress stress stress is is is regarded regarded regarded by by by many many many as as as part part part of of of the the organizational culture of our institutions: it comes with the job. Recent figures indicate that time taken taken off work off work because because of stress of stress has has increased increased increased by by by 500 500 500 per per per cent cent cent since since since the the the 1950s. 1950s. 1950s. Undoubtedly, Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs. 2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated motivated and and and to to to perform perform perform effectively. effectively. A complete complete absence absence absence of of of stress stress stress can can can be be be as as as damaging damaging damaging as as overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. signs. Stress Stress Stress may may may be be be expressed expressed expressed physically, physically, for for example example through through headaches headaches headaches and and and tiredness, tiredness, tiredness, or or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with. 3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This This involves, involves, involves, first first first of of of all, all, all, setting setting setting realistic realistic realistic goals goals goals for for for both both both the the the short short short and and and long long long term. term. term. Once Once Once this this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded reminded that that that when when when they they they are are are under under under pressure pressure pressure the the the less less less important important important items items items should should should be be be left, left, left, and and and they they should should never never never hesitate hesitate hesitate to to to delegate. delegate. delegate. Everyone Everyone Everyone is is is encouraged encouraged encouraged to to to look look look at at at ways ways ways of of of reducing reducing reducing 'wasted 'wasted time ', for example by grouping similar tasks together or dealing with items immedkiately. 4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being being defensive, defensive, defensive, but but but at at at the same the same time time they they they are are are advised advised advised not not not to to to be be be afraid afraid afraid of saying of saying 'no'. 'no'. They They They are are asked to give reasons only if necessary . The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They They learn, for learn, for example, example, to remind to remind themselves themselves that that that nothing nothing nothing terrible terrible terrible happens when happens when a a demand demand demand is is refused or a deadline missed. Life goes on. Questions 13-16 For questions 13-16, choose the best title for each numbered paragraph from the list below. For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. 13 Paragraph 1 ______ 14 Paragraph 2 ______ 15 Paragraph 3 ______ 16 Paragraph 4 ______ A Higher stress levels among top managers B Coping with stress through a positive attitude C Time lost at work through sickness D Causes of increased stress in the work environment E Explanations for missed deadlinesF stress reduction through better organisation G Typical problems associated with stress Questions 17-20 • Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below. • For each question 17-20, mark one letter (A-G) on your Answer Sheet. • Do not use any letter more than once. 17 Most people agree that the recent increase in stress is due to changes in ____________. 18 The trainees are taught that the right level of stress at work is important for good. 19 Trainees learn that one way of limiting stress is by deciding upon. 20 One of the most important parts of the course is learning how to react to___ A levels of performance B shorter deadlines C employment practices D higher levels of sickness E unfair demands F successful management structure G practical targets PART FOUR Questions 21-35 ·Read the text below about job prospects at the Provincial Bank. ·Choose the correct word A, B, C, or, D on the opposite page to fill each gap. ·For each question 21-35, mark one letter (A, B, C, or D) on your Answer Sheet. Employment Opportunities for Graduates with the Provincial BankThe Provincial Bank is one of the biggest (example) ____________ institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (21) ____________ a household name. Almost 4,000 of these employees (22) ____________ managerial or executive positions. The bank has an outstanding (23) ____________ of profitability, which has been achieved by introducing innovations at the same time time as as as maintaining maintaining maintaining leadership leadership leadership of of of the the the (24) (24) (24) ____________. ____________. ____________. The The The bank's bank's bank's comprehensive comprehensive comprehensive training training programme concentrates on (25) ____________ the most important skills that graduates need in order to (26) ____________ early management responsibility. Trainees take responsibility for their own own continuous continuous continuous self-development self-development through visiting other branches and departments, and by (27)____________ courses in management skills. They also receive training in order to increase their knowledge of the bank's (28) ___________. The bank supports (29)____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is (30)_____________ to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of (31)____________ importance to the bank's performance. It welcomes good graduates graduates in in in any any any subject subject subject area, area, area, (32)____________ (32)____________ (32)____________ they can they can demonstrate demonstrate the the the ability ability ability to to to influence influence events, and have the potential to (33)____________ both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (34)____________ to work in other parts of the bank and can (35)____________ a varied and flexible working life.Example:A budgetary B fiscal C financial D economic Example 21 A opened B entered C turned D become 22 A hold B do C keep D own 23 A career B catalogue C record D experience 24 A area B trade C record D market 25 A making B reaching C developing D heightening 26 A present B treat C deal D handle 27 A observing B attending C involving D staying 28 A services B goods C creations D abilities 29 A colleague B members C people D persons 30 A qualified B combined C fastened D linked 31 A main B vital C necessary D superior 32 A therefore B thus C provided D only 33 A succeed B realize C gain D overcome 34 A choice B chance C likelihood D probability 35 A forecast B believe C suppose D expect PART FIVE Section A Questions 36-40 Read the text below about a special kind of competition. In most of the lines 36-40 there is one extra word which does not fit. One or two lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Examples:0 The international Y outh Skills Olympics is a vocational skills competition in 0 C O R R E C T00 which the young people demonstrate their achievements in a range of areas. 00 T H E 36 The competition, which there is held every two years, is organized by the international 37 Training Organisation. All U.K. competitors qualify for the team by getting through38 a tough national competition.Their backgrounds are vary from arts to sciences, 39 and students to the self-employed. Since they do not know which skill area they 40 will be tested in, they must to train for everything before the start of the competition. Section B Questions 41-45 Read the text below about market research. In each line 41-45 there is one wrong word. For each line 41-45,write the correct word in CAPITAL LETTERS on your Answer Sheet. Examples:0 Y our business will only success if customers like your product 0 S U C C E E D00 or service and are prepared to give you money in exchange about it 00 F O R Market Research 41 Before you start a business, it is importance to undertake market research 42 and to assess the results with great care: you need to finding out about your 43 potential customers and the state of the market, included your competitors. 44 The more detailed your market research are, the more profitable your business45 is likely to be. Carry out your study thorough, and repeat it to ensure your results are reliable.参考答案参考答案READING 1. C 2. B 3.A 4.B 5.A 6.D 7C 8.F 9.G 10.E 11.B 12.C 13.D 14.G 15.F 16.B 17.C 18.A 6.D 7C 8.F 9.G 10.E 11.B 12.C 13.D 14.G 15.F 16.B 17.C 18.A 19.G 20.E 21.D 21.D 22.A 22.A 23.C 23.C 24.B 24.B 24.B 25.C 25.C 25.C 26.D 26.D 26.D 27.B 27.B 27.B 28.A 28.A 29.B 29.B 30.D 30.D 30.D 31.B 31.B 31.B 32.A 32.A 33.A 34.B 34.B 35.D 35.D 35.D 36.THERE 36.THERE 37.CORRECT 37.CORRECT 38.ARE 38.ARE 38.ARE 39.CORRECT 39.CORRECT 39.CORRECT 40.TO 40.TO 40.TO 41.IMPORTANT 41.IMPORTANT 42.FIND 42.FIND 43.INCLUDING 43.INCLUDING 43.INCLUDING 44.IS 44.IS 45.THOROUGHLY。

bec中级参考答案

bec中级参考答案BEC中级参考答案BEC中级（Business English Certificate）是由剑桥大学考试委员会开设的一项商务英语考试，旨在评估考生在商务环境中的英语语言能力。

对于想要在商务领域中发展的人来说，取得BEC中级证书是一种重要的资格认证。

本文将提供一些BEC中级考试的参考答案，帮助考生更好地备考和应对考试。

听力部分1. 答案可能是：A解析：在听力材料中，可能会出现一位员工在电话中询问某个产品的价格，而对方回答说是“$20”。

所以，正确答案是A。

2. 答案可能是：C解析：在听力材料中，可能会出现一位员工询问某个产品的交付时间，而对方回答说是“下个星期三”。

所以，正确答案是C。

阅读部分3. 答案可能是：B解析：在阅读材料中，可能会出现一篇关于市场营销的文章，其中提到了“市场调研是了解消费者需求的重要手段”。

所以，正确答案是B。

4. 答案可能是：D解析：在阅读材料中，可能会出现一篇关于公司战略的文章，其中提到了“公司计划扩大国际市场份额”。

所以，正确答案是D。

写作部分5. 答案可能是：In conclusion, effective communication plays a crucial role inbusiness success. It is important for companies to invest in language training programs and encourage employees to improve their language skills. By doing so, businesses can enhance their competitiveness in the global market and build stronger relationships with international partners.解析：在写作部分，可能会出现一篇关于有效沟通在商业成功中的重要性的文章。

新编剑桥商务英语中级第三版答案

新编剑桥商务英语中级第三版答案新编剑桥商务英语中级第三版答案【篇一：新编剑桥商务英语(中级)课文翻译】1、we wanna hold your hand 我们愿与你携手创业带着浓厚的经营意识，加上一些进取精神，再来瞧瞧，哈!你拥有了一家连锁店!如果想自己开店、大展身手却又苦于缺乏经验，同时又不想在这个充满风险的昙花一现的独立法人世界中立足，那么开家连锁店不失为一个明智之举。

然而你必须明白自己将从事何种性质的经营，这是至关重要的。

特许经营就是由一方(授予特许经营者)授权允许另一方(加盟特许经营者)使用其商标或商号，并使用其一揽子经营理念。

当然如果你下定决心，白手起家地单干，你随时可以从总店分离出去，另立门户，发展特许经营店。

阿齐尔说，想要设立特许经营店的新公司数目与日俱增。

“加入这个队伍的人数多得令人难以置信，他们年龄越来越小，投资越来越少，他们获得回报后进行更大的风险投资。

”如果能够募集到起步经费，开设自己的特许经营店，就为冒险家一展身手提供了理想机会2、not sold on sales相比之下，销售则意味着挨家挨户推销，进行不期而至的拜访或拨打不期而至的电话。

不过这完全是误导人的印象。

在英国，从事销售职业的人数比营销人员多出大约20万人。

其中部分原因是那些投身销售工作的人们意识到销售工作根本不像传言中说的那么可怕。

要点解析：(1) shake off its unglamorous image摆脱其乏味的形象。

shake off摆脱，例如：shake off responsibility摆脱责任。

(2) associations with something rather dishonest本意为“和某种不诚实守信的因素紧紧相联”，在这个语境中可以翻译为“与无商不奸的概念紧紧相联”。

unglamorous单调的，乏味的，例如：unglamorous environment单调的环境。

(3) retain an air of glamour 显得很风光，retain an air of 带着??的样子，例如retain an air of cheerfulness保持一种欢喜的样子。

bec剑桥商务英语中级

bec剑桥商务英语中级bec剑桥商务英语中级第一篇bec剑桥商务英语中级第四篇介绍：BEC2的难度介于大学英语四级和六级之间，考试时间为阅读60分钟、写作45分钟、听力约40分钟(含填写答题卡时间)、口试14分钟。

预备阶段第一天第1天买齐教材、同步辅导和真题集，然后讨论一套真题，了解每个部分的考点类型，最终找一个语言水平和自己差不多的partner。

学习阶段第2天到第12天阶段开始学习教材，教材的课文是依据考试而出的，所以不管是风格类型、文章长度还是模式都是必需要熟识把握的。

每天学习1到2单元，分别从词汇、句法和内容背景下手，做到牢记每个商务词汇并能运用自如，商业学问背景和文章架构了然于心，因为BEC2已经不光考你的英语，而且还考你的商务学问。

这个过程可以伴随课后练习得以进行，在学完一课后，尽量用自己的话对这课进行复述，这个过程能提高你的语言水平和记忆能力。

而且通过对上下文背景的熟知，你也可以增加商务学问，这样即使在考场阅读中偶尔碰到几个词、句不懂，也能应付自如。

晚上时间可以收听BBC，尽量听两遍就能听懂，因为考试听力只播放2遍。

实战阶段第12天到第26天阶段开始进行真题演练，每天根据考试规定的时间做一套真题，这里的做不光是做完题就可以，更需要你去把题吃透。

这个和初级备考一样，需要预备一本错题集，把每道题的出题用意都弄明白。

另外，从真题上的每篇文章中摘录一些经典句子，尽量试着应用到写作中去，顺便也拓宽商务学问面。

文章中不懂的词汇也必需一个个去查阅，做到运用自如。

真题是很具有参考性的，许多商务词汇反复出现，全部词汇句型的把握乃重中之重。

最终，利用晚上的时间练习口语，你可以看一下商业英文报，对自己感兴趣的模块做个小结，或者和你的partner用英文探讨几句，借此积累素材、培育默契，锻炼口语。

缓冲阶段第27天到第30天阶段中级备考一样，暂停做真题，回顾总结自己做过的真题和错题集，上网搜寻商务写作模板句型。

BEC中级第二辑全篇阅读真题详解

剑桥BEC真题集第二辑T1P1这篇文章讲的是培训（coaching）的作用。

培训对一个公司的发展和员工的成长都是至关重要的。

文章的内容比较泛，但是题目的答案比较明显。

第一题，教练和员工之间的接触不能解决工作中的所有困难。

答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。

但是实践中达不到这样。

Fall short of是关键词。

第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。

答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。

这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。

第三题，教练鼓励员工将所学应用到日常的工作中。

答案是B段的这么一句：helps individuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。

这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught 也就是formally learnt knowledge。

BEC商务英语中级阅读真题及参考答案

BEC商务英语中级阅读真题及参考答案bec中级其实不算特别难，是介于cet4到cet6的难度，只要我们认真备考就会通过的，为了方便大家的备考，下面小编给大家带来2020年bec中级真题及答案。

BEC商务英语中级阅读真题BUFFET ZONELucy Robertson started working at a takeaway food business to supplement her income during her student days at Edinburgh University, Several years later she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotland's leading independent caterers, with a turnover of almost ￡6m.She had never planned to own a business, and had certainly never considered a career in catering. (0)... ... . However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits that at the time she knew nothing about catering. (8).........It was a difficult time, but essential in terms of gaining the experience she needed. The late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches.(9)........'At one point there were 26 food outlets within a 5-kilometre radius,' Robertson recalls. As the economy changed and the once packed office blocks started tobecome vacant, it became clear that Robertson would need to diversify.(10)........It changed the direction of the company for good.As Robertson began to win catering contracts, she decided that the company would have to move to larger premises. In 1994, the move was made when she bought another catering businessthat already had a number of profitable contracts for boardroom lunches.Meanwhile, Robertson's main competitor, the oldest catering company in Edinburgh, was causing her some anxiety. 'Customer loyalty is not to be underestimated,' she warns. But Robertson is not someone who is easily put off.(11)........Partly as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the group's headquarters.By now, Grapevine's main competitor was a new catering company called T owngates. Although Robertson tried to raise enough money to buy Towngates, she did not succeed.Then luck intervened and Towngates went bankrupt. (12)........Many accepted and the company's turnover went from ￡700,000 to ￡l .5 million almost overnight.However, the company's growth was not as smooth as it sounds in retrospect. Robertson admits, 'We were close to the edge during the growth period. Like many under-capitalised companies trying to grow, it might easily have collapsed.' But that, she feels, is the challenge of developing your own business.A But there are plenty of similar contracts to be won in the east of Scotland before Robertson turns her attention elsewhere.B Her way round this particular problem was to recruit the catering manager of the rival company.C But this demand was short-lived, and before long, increasing competition made it harder to make a profit.D 'It was a dramatic learning curve and very small amounts of money were earned at first,’says Robertson.E She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare and deliver meals to business premises.F On hearing this, Robertson immediately contacted all of their clients and offered the services of Grapevine Caterers.G Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.BEC商务英语中级阅读真题参考答案《Buffet Zone》，自助餐区域，在这篇文章里的意思应该是自助餐领域，讲的是一个在自助餐领域取得了惊人成绩的杰出女性创业的故事。

BEC商务英语中级阅读练习题目及答案

BEC商务英语中级阅读练习题目及答案如果大家在备考bec的时候发现阅读常常会丢分的话，除了寻找一下原因，还要多做一些练习题，下面小编给大家带来BEC商务英语中级阅读练习题目及答案，希望对你有帮助。

BEC商务英语中级阅读练习题目Read the article below about the changing role of human resources departments.The best person for the jobEmployees can make a business succeed or fail, so the people who choose them have a vital role to play.Employees are a company's new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a company's success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realise that recruiting the best recruiters is the key to success.Sarah Choi, Head of HR at Enco pic, believes that thinking commercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business.(8) ...C.....That's no longer the case. HR managers have to think more strategically these days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For example,a chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an acquisition.Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-term goal.(10)....D......Nothing happens in the company which isn't affected by or doesn't impact on its employees, so theHR department is a crucial part of any business.Not all operational managers agree. An informal survey of attitudes to HR departments that was carried out last year by a leading business journal received comments such as "What do they actually contribute?"(11).....A..... As Choi points out, salaries have never been higher and, in addition, HR managers often receive substantial annual bonuses.Despite the financial rewards, HR managers often feel undervalued, and this is a major reason for many leaving their jobs.(12)...E......However, a lack of training and development is a more significant factor. These days, good professional development opportunities are considered an essential part of an attractive package,Choi explains.A But rising levels of remuneration demonstrate that the profession's growing importance is widely recognised.B At one time, a professional qualification was required in order to progress to the top of HR.C Other departments and senior executives used to see HR managers as having a purely administrative role.D Since it's one of the few areas where you can see the whole operation, it can lead to an influential role on the board.E Being seen as someone who just ticks off other people's leave and sick days does not help build a sense of loyalty.F They therefore need to be competent in many aspects of a company's operations.G On the other hand, recruiting the wrong staff can lead to disaster.BEC商务英语中级阅读练习题目解析这篇文章的标题有些misleading，“The best people for the job”，还以为是招人的标准。

2018年201X年BEC中级阅读理解及答案-范文word版 (2页)

本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==201X年BEC中级阅读理解及答案A modern bank provides many services other than checking accounts. ____1____If you went to a bank to open a savings account, you would go through almost the same procedures followed in applying for achecking account. ____2____ Then you would be given a passbook in which your initial deposit would be recorded. All deposits and withdrawals from your account are entered into your passbook.____3____ With a regular passbook savings account, you would be ableto withdraw money wherever you needed it. All you would have to do is fill out a withdrawal order and present it, along with your passbookto the teller.All banks pay interest on savings accounts. ____4____ Banks also pay interest at different times. ____5____ Suppose, for example, that on January 1, you deposited $ 1,000 in a bank that paid 4 1/2 percent interest semiannually. By July 1,you would have earned $ 22.50 interest. This interest would automatically be credited to your account; and of you left it in the bank, along with your original deposit, you would receive interest on $ 1,022.50 for the next six-month period. That is, your interest would be compounded.A. But the majority of them pay semiannually, that is, every six months.B. The interest rate varies from bank to bank, but the general range is from 4 1/2 to 6 percent.C. This means that passbook contains an actual record of all transactions made and that you know the exact amount of savings you have at any one time.D. One of these is checking accounts.E. First you would be asked to fill out a signature card.F. But most banks pay interest at the end of a year.G. One of the most important of these is regular passbook savings.H. One can withdraw money whenever necessary.参考答案：1.G;2. E;3. ;4. B;5. A[ 201X年BEC中级阅读理解及答案 ]相关文章：1. 天火阅读理解及答案2. 《平视》阅读理解及答案3. 鞋阅读理解及答案4. 阅读理解练习及答案5. 《手指》阅读理解及答案6. 选择阅读理解及答案7. 往事阅读理解及答案8. 春风阅读理解及答案9. 石榴阅读理解与答案10. 燕子阅读理解及答案。

BEC中级第四辑阅读真题解析(完美打印版)

第四辑真题解析T1P1首先得搞明白的是这篇文章到底讲的什么。

不用看具体内容，有两个地方直接告诉了。

一个是题目说明的第一句话，另一个是正文的标题。

从这两个地方就可以看出全文探讨的是公司未来接班人——也就是潜力股——的培养问题。

A段讲了TLRG这个贯穿全文的研究组织诞生的原因：现行的研究满足不了需要，于是大多数公司只能自己探索发掘接班人的模式；（即第五题的答案）B段讲了直属经理（line managers）对于发掘接班人的重要性（真是干什么都要从基层抓起），以及经理们的一些疑虑；C段讲的是接班人问题对公司的重要性，并且应该让院线经理们明白这种重要性；D段是针对前面列出的问题，提出的解决建议，什么专家协助等等。

整篇文章分为四个部分，层层递进，有很强的逻辑性。

拿这样的文章来做阅读材料应该是相对容易把握的。

题目解析：图中蓝色的线为答案潜伏的地方。

7个题干基本是将原文中的句子用另外的词语和句型表述出来，所以题干中的关键词都能在正文里找到与之匹配的，比如第四题题干里的expert 对应D段的specialists,第六题的too busy to对应于B段里的heavy workloads，第七题的interest对应于C段的appeal。

第一题说“经理们必须采取措施使潜力股们相信他们对公司的价值”，也就是要让潜力股们对公司忠诚，即C段说的creating “attraction centres”和loyalty。

第二题说“组织必须把目光投向正在培养中的潜力股以外的地方”，即D段最后两句话所说的寻找新一代的潜力股。

第三题和B段的最后一句话完全是一个意思：怕培养潜力股的投入收不回成本。

第四题说开发潜力股，经理们需要在公司内部得到专家支持。

答案是D段的第一句话：公司的人力资源专家需要采取行动。

HR specialists就是expert。

第五题说公司现在没有在指导策略的支持下辨别潜力股。

也就是说公司是依靠自己来发掘人才的。

bec中级试题答案

bec中级试题答案一、听力部分A) 选择题1. 答案：B对话中，男士询问女士是否已经完成了报告，女士回答说还需要一些时间来整理数据。

因此，女士尚未完成报告。

2. 答案：C在这段对话中，女士提到了下周的会议，并询问男士是否有空参加。

男士回答说会尽量调整时间以参加会议。

由此可知，男士愿意参加下周的会议。

3. 答案：A女士在电话中询问是否能够预订下周六的晚餐，服务员回答说那天已经预订满了。

因此，下周六的晚餐无法预订。

4. 答案：B对话中男士提到他将在下个月开始新的工作，而女士则表示祝贺。

由此可知，男士即将开始一份新工作。

5. 答案：C女士在对话中询问男士是否已经看过新上映的电影，男士回答说还没有，但计划这周末去看。

因此，男士尚未观看该电影。

B) 填空题1. 答案：9:00 am对话中提到会议将在早上9点开始。

2. 答案：library女士建议男士去图书馆查找相关资料。

3. 答案：two男士提到他有两个侄子。

4. 答案：bank女士说她在银行工作。

5. 答案：vegetarian男士询问女士是否愿意尝试素食餐厅。

二、阅读部分A) 选择题1. 答案：A文章第一段提到了全球化对于小型企业的影响，指出小型企业需要适应全球化的趋势。

2. 答案：B根据文章第二段的内容，公司通过提供在线培训来帮助员工提升技能。

3. 答案：C文章中提到，尽管科技的发展带来了便利，但也引发了对于隐私保护的担忧。

4. 答案：D最后一段提到，为了减少环境污染，政府正在鼓励使用电动汽车。

5. 答案：A文章总结部分指出，尽管面临挑战，但通过创新和合作，我们可以找到解决问题的方法。

B) 匹配题1. 答案：E根据文章描述，John对于环境保护非常关注，因此他最可能支持减少塑料使用的倡议。

2. 答案：ALily在文章中提到了她对于新技术的热爱，因此她最可能对智能家居系统感兴趣。

3. 答案：DTom在文章中提到了他对于健康饮食的关注，因此他最可能参加烹饪课程。

【最新】剑桥商务英语BEC中级部分阅读真题-范文word版 (2页)

【最新】剑桥商务英语BEC中级部分阅读真题-范文word版本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==剑桥商务英语BEC中级部分阅读真题PART FIVESection AQuestions 36-40Read the text below about a special kind of competition.In most of the lines 36-40 there is one extra word which does not fit. One or two lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.Examples:0 The international Youth Skills Olympics is a vocational skills competition in0 C O R R E C T00 which the young people demonstrate their achievements in a range of areas.00 T H E36 The competition, which there is held every two years, is organized by the international37 Training Organisation. All U.K. competitors qualify for the team by getting through38 a tough national competition.Their backgrounds are vary from arts to sciences,。

BEC剑桥商务英语中级阅读理解精选练习题2篇

BEC剑桥商务英语中级阅读理解精选练习题2篇为了让大家更好的准备商务英语BEC中级考试，给大家带来BEC中级阅读理解,下面就和大家分享，来欣赏一下吧。

2020年BEC剑桥商务英语中级阅读理解练习题一Read the article below about stress management, and answer questions 13-20 on the opposite page.。

A Lesson In Stress ManagementDemands placed on us at work can often lead to considerable worry and discomfort. There are, however, ways of protecting ourselves from the stress we face at work. We interviewed Jane Collard, a consultant in stress management.1. In Jane Collard’s opinion, stre ss is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult for some employees to avoid it. Indeed, stress is regarded by many as part of the organizational culture of our institutions: itcomes with the job. Recent figures indicate that time taken off work because of stress has increased by 500 per cent since the 1950s. Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs.2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated and to perform effectively. A complete absence of stress can be as damaging as overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. Stress may be expressed physically, for example through headaches and tiredness, or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with.3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thingthat the trainees learn is how to manage their time effectively. This involves, first of all, setting realistic goals for both the short and long term. Once this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded that when they are under pressure the less important items should be left, and they should never hesitate to delegate. Everyone is encouraged to look at ways of reducing ’wasted time ’, for example by grouping similar tasks together or dealing with items immedkiately.4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being defensive, but at the same time they are advised not to be afraid of saying ’no’. They are asked to give reasons only if necessary. The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They learn, for example, to remind themselves that nothing terrible happens when a demand is refused or a deadline missed. Life goes on.Questions 13-16For questions 13-16, choose the best title for each numbered paragraph from the list below.For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once.13 Paragraph 1 ______ 14 Paragraph 2 ______15 Paragraph 3 ______ 16 Paragraph 4 ______A Higher stress levels among top managersB Coping with stress through a positive attitudeC Time lost at work through sicknessD Causes of increased stress in the work environmentE Explanations for missed deadlinesF stress reduction through better organisationG Typical problems associated with stressQuestions 17-20? Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below.? For each question 17-20, mark one letter (A-G) on your Answer Sheet.? Do not use any letter more than once.17 Most people agree that the recent increase in stress is due to changes in ____________.18 The trainees are taught that the right level of stress at work is important for good. 19 Trainees learn that one way of limiting stress is by deciding upon.20 One of the most important parts of the course is learning how to react to___A levels of performanceB shorter deadlinesC employment practicesD higher levels of sicknessE unfair demandsF successful management structureG practical参考答案：13.D 14.G 15.F 16.B 17.C 18.A 19.G 20.E2020年BEC剑桥商务英语中级阅读理解练习题二Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are moredeep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients,suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a。

新编剑桥商务英语中级第三部课本阅读原题与答案

For example, Pricewaterhouse Coopers offer its female staff a formal networking (3)__C___ called PwCwomen. With 900 members, it organizes events ranging from informal drinks evenings to coaching events. Tina Hallet, who is (4)___C____ for the group, says that she got involved (5)__B______ networking
(2) __P__la_n__f_o_r__d_is_a__s_te__r__
Always discuss the worst-case scenarios. When Margaret Mills, a teacher, lost her jobshare partner because of a family illness, a return to full-time work seemed inevitable. ‘We had been over-optimistic. I did manage to find someone else who fitted in with me, but I was very lucky.
2.1 Reading
Task 2
Is Working for Xerox Too Good to Be True?
Task 1: Read the following article. What benefits and incentives does the article mention for employees at Xerox?

[精品文档]BEC中级第三辑阅读真题解析(完美打印版)

2P1T
1P1T
析解题真辑三第
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BEC中级真题第三辑阅读及答案解析版

BEC中级真题第三辑阅读及答案解析版阅读部分第一篇文章：市场调研披露困扰市场调研一直是企业制定商业战略和打造竞争优势的重要手段之一。

然而，近年来，市场调研中的一些问题日益凸显，给企业带来了困扰。

首先，许多企业在进行市场调研时，存在信息的获取渠道单一、数据样本不全等问题。

一些企业仅仅通过一种或几种渠道获取信息，导致调研数据的准确性和真实性存在疑问。

此外，许多企业在进行市场调研前，没有制定明确的样本选择标准，导致调研结果的可信度受到影响。

其次，市场调研中的问卷设计也是一个较大的问题。

一些企业在设计问卷时，问题设置不够具体、不够准确，导致调研结果的可信度不高。

此外，一些企业在问卷设计中存在主观性过强的情况，使得结果失去客观性。

第二篇文章：零售业跨界经营趋势随着消费需求的不断变化，零售业的经营方式也在不断更新迭代。

近年来，跨界经营成为零售业的一个热门趋势。

首先，越来越多的传统零售企业开始尝试与电商企业合作，通过线上线下结合的方式打造全渠道的购物体验。

这种跨界经营能够满足消费者线上线下无缝切换的购物需求，提高销售额和消费者忠诚度。

其次，零售业也开始与其他行业展开合作，实现产品的多元化销售。

例如，一些零售企业与餐饮企业合作，在店内设立餐厅，为消费者提供一站式购物和用餐服务。

这种跨界经营能够吸引更多的消费者，增加企业的竞争力。

答案解析部分第一题答案：B解析：根据第一篇文章中的第一段可以得知，市场调研在制定商业战略和打造竞争优势中起到了重要作用。

因此，正确答案为B。

第二题答案：A解析：根据第一篇文章中的第二段可以得知，许多企业在进行市场调研时，存在信息获取渠道单一、数据样本不全等问题。

因此，正确答案为A。

第三题答案：D解析：根据第二篇文章中的第一段可以得知，跨界经营是零售业的一个热门趋势。

因此，正确答案为D。

第四题答案：C解析：根据第二篇文章中的第二段可以得知，零售业开始与其他行业展开合作，实现产品的多元化销售。

BEC中级第二辑阅读真题及答案详解

BEC中级第二辑阅读真题及答案详解1thecontactbetweencoachandemployeenotsolvingalldifficu l t i e s a t w o r k 2thediscussionofhowcertainsituationscouldbebetterhandle diftheyoccuragain3 acoachencouraginganemployeetoapplywhathasbeentaughttoro utineworksituations4coachingprovidingnewinteresttoindividualswhoareunhapp y intheircurrentpositions5coachingprovidingasupportiveenvironmenttodiscussperfor mance6employeesbeingaskedtoanalysethemselvesandpractisegre at erself-awareness7coachingenablingacompanytorespondrapidlytoalackofexp er tiseinacertainareaCoachingA Coachinginvolvestwoormorepeoplesittingdowntogethertotal kthroughissuesthathavecomeuprecentlyatwork,andanalysinghowtheyweremanagedandh owth eymightbedealtwithmoreeffectivelyonsubsequentoccasions.Coachingthustransf ersskillsandinformationfromonepersontoanotherinanon-the-jobsituationsothattheworkexpe rienceofthecoachisusedto adviseandguidetheindividualbeingcoached.Italsoallowssuc cessesandfailurestobeevaluatedinanon-threateningatmosphere.BCoachingmeansinfluencingthelearner'spersonaldevelopmen t ,forexamplehisorherconfidenceandambition.Itcantakeplaceanytimeduringanindividual'sca reer.Coachingisintendedto assistindividualstofunctionmoreeffectively,anditisapowe rfullearningmodel.Itbeginswhereskills-basedtrainingends,andhelpsindividualstouseformal lylearntknowledgeinday-to-day workandmanagementsituations.Individualsbeingcoachedarei nademandingsituationwiththeircoach,whichrequiresthemtoconsidertheirownbehaviour andquestiontheirreasonsfordoingthings.CThecoachprofessionallyassiststhecareerdevelopmentofanot herindividual,outsidethenormalmanager/subordinaterelationship.Intheory,thecoachingrel ationshipshouldprovideanswerstoeveryproblem,butinpracticeitfallsshortofthis.However,it canprovideaspacefordiscussion andfeedbackontopicssuchaspeoplemanagementandskills,beha viourpatterns,confidence-buildingandtimemanagement.Throughcoaching,an organisationcanmeetskillsshortages,discusstargetsandindicatehowemployeesshouldd e alwithchallengingsituations,allatshortnotice.D Effectivecoachesareusuallythosewhogetsatisfactionfromthesuccessofothersandwhogivetimetothecoachingrole.Givingpeoplecoachingresponsibilit iescansupporttheirdevelopment, eitherbyencouragingmanagementpotentialthroughsmall-scal eone-to-oneassignments,orby providingaddedjobsatisfactiontomanagerswhofeeltheyarest uckintheirpresentjobs.Acoachisalsoaconfidentialadviser,accustomedtodevelopingpositi veandeffectiveapproachestocomplexmanagement,organisationalandchangeproblems.这篇文章讲的是培训（coaching）的作用。

剑桥商务英语中级考试试题及答案解析(三)

模考吧网提供最优质的模拟试题，最全的历年真题，最精准的预测押题！剑桥商务英语中级考试试题及答案解析(三)一、中READING （PART ONE ）（共7小题,共7.0分）· Read these sentences . · Which type does each sentence (1--7) describe? · For each sentence mark one letter A, B, C or D on your Answer Sheet.第1题A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the overall supply of advertising time and space, the increase of new communications channels can be expected to control ad-ate inflation. Figuring out the right way to send the right message to the right person at the right time is difficult, but important.B The surprisingly impressive recent results of P&G suggest that targeting might also be a benefit to corporate productivity. In 2003, P&G spent $4.4 billion, or 10.1% of sales, on advertising. In 1998, the last time its spending reached 10%, unit sales volume rose by nearly 4%. Today, P&G unit growth rate is running closer to 9%. "They are spending about the same money and getting three times the lift."C At the same time, the fading of the age of mass marketing poses a threat to the traditional mass media and their heavily ad-dependent business models: To date, network TV and its mass brothers have held tight to the lion's share of advertising, despite their decreasing audiences. Even as prime-time ratings fell by 41.5% from 1977 to 2003, network TV's advertising revenues rose nearly fivefold, why keep paying more for less? For a marketer looking to build brand awareness or to convey a simple, timely message to a big swath of the country, there is no effective substitute for mass media, particularly TV.D Mass media's share of advertising is declining now as marketers boost spending on more targetable, narrowcast media. A recent study by a Wall Street firm predicts that the ad revenues of narrowcast media will grow at 13.5% a year from 2003 to 2010, while the mass media putter along at 3.5%—well below the projected 5.7% gain in gross domestic product, By 2010, as it is predicted, marketers will spend more for advertising on cable ($27 billion) and the Internet ($22.5 billion) than on network TV ($19.1 billion) or on magazines ($17.4 billion).Although mass media are losing audiences, they still have the biggest market share of advertising.【正确答案】：C【本题分数】：1.0分【答案解析】[题干题点] …mass media are losing audiences…the biggest market share…[对应线索] …the lion's share…decreasing audiences…[答案精解] 题目意为：虽然大众传媒的受众人数正在减少，但是大众传媒在广告业中仍占据最大的市场份额。