众筹模式研究外文文献翻译最新翻译

文献出处:Belle P. The research of news crowd funding pattern [J]. Journal of Business Venturing, 2015,9(5): 585-601.

原文

The research of news crowd funding pattern

Belle P.

Abstract

The advent of the era of Internet, the journalism is facing the audience erosion, shortage of funds, industry competition, such as severe challenges, global news media are trying to reform the mode of operation of news production and to adapt to the needs of the development of era. Press the raise is bud and developed under this kind of opportunity, this model has made fairly good results in some countries and regions, for the future of journalism development provides good feasible solutions. Press the raise the great achievements in a short time, to give news production mode of innovation has injected fresh blood. News and the raise of the future development, both countries should be supported in the legal policy, or the establishment of a reasonable business model, the raise sites itself have to coordinate all aspects of the power to make news the raise can get into the stage of steady development, and provide experience for the current news production mode.

Keywords: Crowd funding; Innovation; News

1 Introduction

At present, the development of news the raise rapidly, and the raise of amount and scale are expanding, become the media reporters a new way to raise money, within just a few short years time to get the recognition of the industry. Press the raise pattern changed the way traditional media news production, for the new media environment of news production has injected new vitality. Analysis the model brings to the traditional news production mode change, how to effectively use this pattern for media integration innovation is of great significance. Though news the raise in the current environment to get certain development, but also belong to a niche activity, is a flash in the pan or long-term development, need the risks were analyzed, and based on this, advances the development direction of reasonable, using this model to deep

the breadth and depth of news production, promote the development of the social news production.

2 The related concepts

The raise is a concept in the field of economy, is a kind of just the development of new business models in recent years; it is the crowd sourcing model refinement. In 2006, the editor of the journal of the American Internet wired Jeff Howe in the rise of "crowd sourcing" created the term "crowd sourcing". Crowd sourcing is a new business model, in which companies use the Internet will work assignment to go out, find ideas or solve technical problems. He distinguishes the crowd sourcing application of four basic types, namely the collective wisdom and collective creation, collective vote, the raise. The raise public funding, it "financing development is the public purse, make large group instead of Banks and other institutions, became the source of funds". The raise is the use of the Internet platform for the public to raise money, the hands of the use of idle cash, is the effective integration of public funds. This model is the Gospel of entrepreneurs, most of them have good creative projects, and suffer from no funding, no way to the brain's ideas into real returns, the raise is to provide cash for the flash of idea.

All news raise the raise this way used in the news industry, namely the initiator on the raised platform announced his plan and the required funds, in a certain period of time to obtain sponsors funding to complete news coverage, and to give sponsors must return. The raise pattern into the landmark events in the field of news is the United States in 2008 Spot. The us website online, this is a typical of the news websites, raise advocates "to the community power promoting the news", encourage the public to participate in news production. When it comes to news the raise, you must say first news crowd sourcing. The raise is a branch of crowd sourcing, news the raise is the crowd sourcing model.

The raise in news field, changed the past journalists rely on advertising and media department grants access to capital, directly to the audience for funding support. This way makes the relations between the two sides closer, changed the relationship between the media and the audience; Audience involvement, which changes the