外贸函电 第二章

In such cases, the writer usually informs his addressee of the following:
• • • •
the source of his information his intention the business scope of his firm the reference as to his firm’s financial position and integrity
We enclose a brochure and a pricelist to acquaint you with our commodities now available for export. Quotations and samples will be airmailed to you upon receipt of your specific inquiry.
Unit Two Establishing business relationship
Introduction
• To establish business relations with prospective dealer is the base of starting and developing of business. It is vitally important for both a new dealer and an old one.
Yours faithfully,
(2)Dear Sirs, Through the courtesy of Messrs.Freeman & Co.Ltd., Lagos, negeria, we come to know your name and address. Also we are informed that you are a prespective buyer of Chinese Cotton Piece Goods. As this item falls within the scope of our business activities, we shall be pleased to enter into business relations with you.
We are looking forward to your favourable and prompt reply. Yours faithfully,
Exporter writes to importer
(1)Dear Sirs, Your firm has been recommended to us by john Morris & Co.. with whom we have done business for many years.
For our credit standing, please refer to the following bank:
The Bank of China, Xi’an Branch(address)Hale Waihona Puke Baidu Your immediate reply would be highly appreciated. Yours faithfully,
Your favourable reply will be highly appreciated. Yours faithfully,
Dear Sirs,
Self-introduction by manufacturer
We have learned, from the china daily, that you are a leading importer of household electric appliances, and at present you are in the market for electric fans. We, therefore, take pleasure in the informing you that we are enterprise manufacturing various electric fans and have recently produced a new model of gentle breeze electric fan entitled “Chang Feng ” whose quality as well as functions ahs been proved by a scrupulous test, and the designs and colours have been clearly explained in our illustrated catalog enclosed. Considering the improvements it offers, we believe you will find our “Chang Feng ” a very good seller in your market. If you have interest in dealing with us in “Chang Feng ” or other types of the goods shown in our catalog, please inform us of our requirements together with your banker’s name and address.
Should, by chance, your corporation not deal with the import of the goods mentioned above, we would be most grateful if this letter could be forwarded to the correct import corporation.
• But by what means can a businessman secure all the necessary information about a new market and a new customer?
Well , he may do so through the following channels or with the help of :
Yours faithfully,
2. Self-introduction by exporter
Dear Sirs,
We write to introduce ourselves as one of the largest exporters, from china, of a wide range of machinery and Equipment. We enclose a copy of our latest catalog covering the details of all the items available at present, and hope some of these items will be of interest to you. It will be a great pleasure to receive your inquiries for any of the items against which we will send you our lowest quotations.
Dear Sirs,
Manufacturer Writes to Importer
We owe your name and address to the Chamber of Commerce, Tokyo, who informed us that you are in the market for Personal Computers. We are one of the largest computer manufacturers in our country and have handled with various kinds of the products for about 10 years. We approach you today in the hope of establishing business relations with you and expect, by our joint effects, to enlarge our business scope.
As to our standing, we are permitted to mention the bank of England, London, as a reference. Please let us have all necessary information regarding your products for export.
if the writer intends to buy for import, he may also make requests for catalogues, samples, price list, etc. • To close the letter, the writer usually expresses his expectation of cooperation and an early reply. • This kind of letters should be written cordially, sincerely and courteously.
Letters for establishing business relations
1.Importer writes to exporter
(Specimen paper) Dear Sirs, We have obtained your address from the commercial counselor of your embassy in London and are now writing you for the establishment of business relations. We are very well connected with all the major dealer here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices.
（1）The advertisements in newspaper （2） The introduction from his business connections （3） The introduction from his subsidiaries or branches, agents abroad （4） The market investigations （5） Attendance at the export commodities fairs （6） Visit abroad by trade delegations and groups （7） Self-introductions or enquiries received from the merchants abroad （8） The banks （9） The commercial counselor’s office （10） The chambers of commerce both at home and abroad
We specialize in the exportation of Chinese chemicals and pharmaceuticals, which have enjoyed great popularity in the world market. We enclose a copy of our catalogue for your reference and hope that you would contact us if any item is interesting to you. We hope you will give us an early reply.