外贸函电PPT1

Chapter I
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Introduction
Business letter-writing does not differ from any other form of creative writing. Good English is one of the important bases of good business letters. What you write should be free from grammatical blemishes, and also free from the slightest possibility of being misunderstood. The following general guidelines will be useful when writing any kind of business letter.
Be clear, brief and businesslike. Be polite, friendly and informal. Write concise and purposeful letters. Write to communicate.
Layout of Business Letter
(1) The Letter-head (Heading) (sender’s) Institute of Language Education 28 Ashby Road Sydney NSW 2001 Tel: 612-2110388 Fax: 612-2115237 7 March 2011 (BE) March 7, 2011 (AE)
Unit 7 Unit 8 Unit 9 Unit 10 Unit 11 Unit 12 Unit 13
Terms of Payment 支付 Packing 包装 Insurance 保险 Shipment 运输 Claim 索赔 Agency 代理 Business Contracts 商业合同
The business letter consists of six standard parts: the letter-head (heading) , the inside address, the salutation, the body, the complimentary close, and the writer’s signature.
(5) The Complimentary Close Yours faithfully, Faithfully yours, Yours truly, Truly yours (Yours sincerely, Sincerely yours) (6) The Signature Mary Smith, Jean Pierce
Business Letter Writing
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Contents
Unit 1 Introduction 简介 Unit 2 Enquiries and Replies 询价与回复 Unit 3 Status Enquiry 资信调查 Unit 4 Sales Promotion 促销 Unit 5 Offers and Counter Offers 报盘与还盘 Unit 6 Order 订单
(2) The Inside Address (receiver’s) Supreme Holdings Co.Ltd 83 Crystal Street Perth WA 6000
(3) The Salutation Dear Sirs, Dear Sir, Dear Madame ( Dear Mr. Smith) (4) The Body The subject heading or caption, the opening sentence, the body of the letter and the closing sentences.
Reference Books
王惠敏，《外贸函电》，北京大学出版 社（RMB 28,00）。 诸葛霖，王燕希，《外贸业务英文函电》 （第二版），对外经济贸易大学出版社 （RMB 28,00）。 莫再树，《商务英语写作》，国防工业 出版社（RMB 34,00）
凌华倍，朱佩芬，《外经贸英语函电与 谈判》（第三版），中国对外经济贸易 出版社（RMB 28,00）。