ebay introduction

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ebay介绍 ebay简介

• 年总商业交易量：$1750亿USD (2012年) • 年净营收：$141亿USD（2012）
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eBay Inc. confidential
前任CEO梅格· 惠特曼（Meg Whitman）
• 梅格· 惠特曼（Meg Whitman），美国eBay 公司前首席执行官
• eBay新Logo(5张)。她拥有普林斯顿大学经济学学士和哈佛商学院工商管理硕士学位。她曾在数家大公司任职，包括宝洁公司的客户服务部门、贝恩公司的旧金山分公司的管理顾问、迪斯尼公司主管消费产品行销副总裁、鞋业公司Stride Rite的总裁、全球最大的花卉产品公司FTD的总裁长兼CEO， Hasbro公司学前儿童部的总经理。2010年加州州长候选人。
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eBay Inc. confidential
• 相关传记 • 由琼· 汉密尔顿撰写的传记《价值观的力量：全球电子商务教母梅格· 惠特曼自传》应该是对ebay的CEO最详实的介绍了。 • “电子商务”正逐渐发展成为“商务电子化”，这是开启一个时代的企业，企业的创业史就是行业的创业史，企业制定的规则就是行业的规则。这个企业就是ebay，全球最大的电子商务公司。
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eBay Inc. confidential
• 基本资料
• 公司类型：上市公司 • 成立时间：1995年9月4日 • 总部地点：美国加州圣荷西 • 总裁兼首席执行官：约翰· 多纳霍(John Donahoe) • 创始人：皮埃尔· 奥米迪亚(Pierre Omidyar)
• 口号：世界的网上购物市场(The World's Online Marketplace)
eBay
eBay
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eBay Inc. confidential

ebay的发展历程

ebay的发展历程
eBay是一个全球知名的在线拍卖和购物平台，为个人和商家提供了一个交易的平台。

以下是eBay的发展历程：
1995年，美国程序员皮埃尔·奥米迪亚在自己的个人网站上创建了一个名为AuctionWeb的虚拟市场，这是eBay的前身。

1997年，AuctionWeb更名为eBay，并成为一个专门的拍卖网站。

eBay通过提供拍卖商品的平台，并收取一定的费用，赢得了大量用户的青睐。

1998年，eBay开始迅速扩展，开设了德国、英国和加拿大等国际站点。

这一年，eBay的用户达到了225,000人。

2002年，eBay收购了PayPal，这是一家在线支付公司。

PayPal的加入为eBay的买卖交易提供了更加安全和便捷的支付方式。

2003年，eBay开始进军中国市场，收购了中国的在线拍卖网站易趣网，将其改名为eBay China。

然而，由于激烈的竞争和本土竞争对手的强大，eBay在中国市场并未取得成功。

2005年，eBay进一步扩大了经营范围，推出了固定价格的购买模式，使用户可以直接购买商品而无需参与竞拍。

2008年，eBay宣布计划将PayPal分拆为一个独立的公司，以更好地发展各自的业务。

2015年，eBay宣布与PayPal正式分道扬镳，将两家公司拆分成独立的上市公司。

随着时间的推移，eBay逐渐成为全球最大的在线拍卖和购物平台之一。

它通过提供广泛的商品选择、安全的支付方式和方便的交易流程，吸引了数亿用户。

与此同时，eBay不断引入新技术和创新，为用户提供更好的购物体验，并继续在全球范围内扩大业务。

ebay跨境电商

Ebay跨境电商Ebay是全球著名的在线购物和拍卖平台，作为一个跨国公司，Ebay早在20世纪90年代就开始涉足跨境电商领域。

随着互联网的发展和全球贸易的日益密切，Ebay跨境电商业务逐渐壮大，成为全球卖家和买家交易的重要平台。

Ebay跨境电商的发展1.早期阶段在Ebay创立初期，主要侧重于美国市场，但很快就意识到全球市场的潜力。

Ebay开始尝试拓展国际业务，推出多语言版本和多货币支付功能，以方便全球用户参与交易。

2.跨境扩张随着跨境电商的兴起，Ebay积极开拓海外市场，与当地电商平台合作，建立起稳定的国际物流体系，为全球买家和卖家提供便利的交易环境。

3.区域化运营为了更好地适应不同国家和地区的需求，Ebay将业务进行区域化运营，建立当地化的网站和客服团队，提供定制化的服务，增强用户体验。

Ebay跨境电商的优势1.全球化服务Ebay覆盖全球绝大多数国家和地区，买家和卖家可以跨越国界进行交易，实现全球化购物体验。

2.多样化商品Ebay上涵盖了各种商品种类，从日用品到奢侈品，从二手商品到全新商品，满足了不同消费者的需求。

3.价格竞争力由于Ebay平台上的卖家众多，价格竞争激烈，买家可以比较不同卖家的价格和服务，选择最优惠的商品。

Ebay跨境电商的挑战1.海关和税收跨境电商涉及到不同国家的海关和税收政策，需要遵守各国相关规定，处理清关问题可能会增加成本和时间。

2.物流问题跨境物流存在时效性和可靠性等问题，需要建立稳定的供应链体系，以确保货物能够及时到达买家手中。

3.文化差异不同国家和地区有不同的消费习惯和文化背景，需要了解目标市场的特点，进行有效的定位和营销策略。

未来展望Ebay作为跨境电商的领先者，将继续加强国际合作，提升用户体验，拓展业务领域，推动全球电商的发展。

随着科技的进步和全球化的加剧，Ebay跨境电商有望在未来取得更大的成就，为全球消费者带来更多便利和选择。

以上是对Ebay跨境电商的简要介绍，希望能为读者提供一些参考和启发。

ebay平台运营

反垄断与反不正当竞争政策
ebay禁止任何形式的垄断行为和不当竞争，卖家不得以不正当手段获取竞争优势或损害其他卖家的利益。
知识产权保护与侵权处理
知识产权保护政策
ebay重视知识产权保护，禁止卖家在平台上销售侵犯他人知识产权的商品。若发现侵权行为，ebay将采取下架、删除商品等措施，并可能对卖家进行处罚。
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ebay平台营销策略
制定营销计划
明确营销目标
制定可衡量的营销目标，例如提高网站流量、增加销售额等。
分析市场需求
了解市场需求和趋势，以便为不同的产品制定相应的营销策略。
制定营销计划
根据市场需求和公司资源，制定具体的营销计划，包括推广时间、推广渠道、预算分配等。
促销活动策划与执行
促销活动策划
THANK YOU
侵权处理流程
若买家或卖家发现侵权行为，可向ebay提交投诉。ebay将对投诉进行审核，并采取相应的处理措施，如删除商品、冻结账户等。
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ebay平台成功案例分享
案例一：xx产品的ebay销售经验分享
总结词：通过深入了解市场需求，找准产品定位，xx产品在 ebay平台上实现了销售突破。
2. 优化产品描述：针对xx产品的特点，卖家在ebay平台上进行了详细且精准的产品描述，包括产品特点、用途、优势等。
ebay平台运营
2023-11-11
• ebay平台简介 • ebay平台运营基础 • ebay平台营销策略 • ebay平台规则与政策 • ebay平台成功案例分享 • ebay平台未来趋势与展望
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ebay平台简介
ebay的起源和发展
ebay起源于1995年，由皮埃尔·奥米迪亚创立，最初是一个为收藏家提供拍卖服务的平台。

《eBay外贸之旅》课件

Listing your products on eBay
学习在eBay上创建和优化产品列表。掌握关键词优化技巧，吸引更多的买家并提升产品曝光率。
Understanding eBay policies and regulations
探索eBay的政策和法规，确保您的贸易活动符合平台规定。了解关键条款和注意事项，保护自己的利益。
eBay是全球知名的电子商务品牌，通过在其平台上展示您的产品，可增强您的品牌认知度和用户信任度。
Creating an eBay account
了解如何注册并建立一个eBay账户。掌握个人和商业账户的差异，以及账户设置中的重要选项和设置。
Setting up your eBay store
了解如何创建和配置一个个性化和专业化的eBay店铺。优化您的店铺布局和设计，提升销售和用户体验。
Benefits o f eBay fo r in ternatio nal t rad e
1 全球买家群体
通过eBay，您可以接触到全球范围内的买家，扩大贸易网络，实现国际业务增长。
2 便捷的交易平台
eBay提供了简单易用的交易工具和全球物流解决方案，使您能够轻松管理和交付订单。
3 强大的品牌认知
《eBay外贸之旅》PPT课件
欢迎来到《eBay外贸之旅》PPT课件！通过本课件，我们将带您深入了解eBay 国际贸易，探索这一全球最大的电子商务平台所提供的机遇与挑战。
Introduction to eBay
eBay是一家全球性的电子商务平台，为卖家和买家提供了一个便捷且安全的贸易环境。了解eBay的历史、使命和价值观，为您的贸易之旅打下坚实基础。
Managing your eBay sales and orders

ebay平台运营

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市场趋势
商品需求
价格机会
了解ebay平台市场的发展趋势，包括消费者需求、新兴市场、技术进步等。
分析ebay平台上的商品需求，寻找市场空白和潜力，为选品提供依据。
分析平台上商品的价格趋势，寻找价格洼地和盈利机会。
市场挑战分析
法规与政策
了解ebay平台所在国家和地区的法规与政策，分析其对运营的影响和挑战。
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ebay平台市场竞争
竞争对手分析
竞争对手类型
分析ebay平台上的主要竞争对手，包括同类商品卖家、国际卖家、线下竞争对手等。
竞争对手策略
了解竞争对手的营销策略、价格策略、产品策略等，分析其竞争优势和劣势。
竞争对手动态
关注竞争对手的最新动态，包括新品发布、促销活动、价格调整等。
市场机会分析
战略合作计划
与电商平台合作
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与其他电商平台建立战略合作关系，共同推动电商行业的发展
。
与品牌商合作
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与品牌商合作，引入更多优质商品资源，提高平台竞争力。
与金融机构合作
ห้องสมุดไป่ตู้
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与金融机构合作，为用户提供更安全、便捷的支付方式。
THANKS
谢谢您的观看
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目标客户群定位
针对不同客户群体，制定不同的产品线和营销策略。
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产品风格定位
根据目标市场和客户需求，确定产品的风格和调性。
产品定价策略
基于成本的定价
根据产品成本、营销成本等因素，确定价格以实现盈利。
竞争定价
根据市场竞争情况，制定有竞争力的价格。
心理定价
根据消费者心理和购买习惯，制定合理的价格策略。

ebay课件ppt

产品发布
总结词
产品发布是ebay平台操作的重要环节，需要准备充分的信息和图片，以吸引买家并提高成交率。
详细描写
在发布产品前，需要了解ebay的规定和政策，选择合适的产品分类和标题，提供详细的产品描写和规格，上传清楚的产品图片，并设定公道的价格和运费。同时，需要确保产品信息的准确性和完全性，以提高产品的曝光率和点击率。
总结词
客户服务是ebay平台操作的重要组成部分，需要提供专业、友好、及时的服务以保护客户满意度。
详细描写
在客户服务方面，需要提供专业的产品咨询和解决方案，及时回复客户的邮件和在线咨询，并保持友好的沟通态度。同时，需要了解客户需求和反馈，及时处理投诉和纠纷，并积极寻求改进和提升客户满意度的措施。通过提供优质的服务，可以建立良好的客户关系并促进业务发展。
订单处理
总结词
订单处理是ebay平台操作的关键环节，需要及时处理订单并确保客户满意度。
详细描写
在订单处理进程中，需要及时确认订单并提供准确的发货通知。同时，需要确保产品质量和运输安全，及时解决物流问题，并处理退货和退款要求。在遇到问题时，应及时与客户沟通并解决问题，以提高客户满意度和虔诚度。
客户服务
REPORT
CATALOG
DATE
ANALYSIS
SUMMAR Y
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ebay平台物流管理
物流方式选择
总结词
物流方式选择是ebay平台物流管理的关键环节，直接影响到物流效率和成本。
VS
详细描写
在选择物流方式时，需要斟酌商品类型、运输距离、运输时间等因素。对于需要快速送达的商品，可以选择快递或空运；对于大件或重型商品，可以选择陆运或铁路运输。此外，还要斟酌物流成本和可持续性，选择既经济又环保的物流方式。

eBay平台新手须知

eBay（EBAY，中文电子湾、亿贝、易贝）是一个管理可让全球民众上网买卖物品的线上拍卖及购物网站。

ebay于1995年9月4日由Pierre Omidyar以Auctionweb的名称创立于加利福尼亚州圣荷塞。

人们可以在ebay上通过网络出售商品。

一、eBay发展历程-ebay于1995年9月4日由Pierre Omidyar以Auctionweb的名称创立于加利福尼亚州圣荷塞。

-1995年9月4日，皮埃尔·欧米迪亚（Pierre Omidyar）创立Auctionweb 网站，总部位于美国加利福尼亚州圣荷西，Auctionweb是eBay的前身，人们可以在ebay上通过网络出售商品。

-1996年，杰夫史科尔（Jeff Skoll）被聘雇为该公司首任总裁及全职员工。

-1997年9月该公司正式更名为ebay。

-1997年Omidyar开始为eBay物色CEO，看中哈佛MBA出身、并先后在宝洁、迪斯尼担任过副总裁的梅格·惠特曼。

惠特曼由于从未听说过eBay而拒绝加盟，后经职业猎头贝尼尔的软磨硬泡同意，并把eBay带向今天的辉煌。

二、eBay发展方向eBay首席执行官约翰·多纳霍称，当日达送货服务是大势所趋。

eBay的雄心就是当日达送货服务最终将推广到全美。

它的计划是联合传统的快递公司、甚至是报社的送报车队，充分利用它们过剩的货运能力，提高物流的速度。

eBay将与市场推广方分享用户数据。

三、eBay平台优势1.专业客服对于卖家来说，eBay具有专门的客服，可通过电话联系或者是网络会话的形式进行沟通交流。

2.低门槛相较于在亚马逊开店来说，eBay开店的门槛较低。

3.定价方式多样eBay的定价方式有多种，包括无底价竞标、有底价竞标、定价出售、一口价成交。

4.排名相对公平卖家可以通过拍卖获取曝光。

四、eBay全球站点全球站点有：阿根廷、丹麦、爱尔兰、菲律宾、中国台湾、澳大利亚、芬兰、意大利、波兰、泰国、奥地利、法国、韩国、葡萄牙、土耳其、比利时、德国、马来西亚、俄罗斯、英国、巴西、希腊、墨西哥、新加坡、越南、加拿大、中国香港、荷兰、西班牙、中国、匈牙利、新西兰、瑞典、捷克、印度、挪威、瑞士。

ebay

未解决的问题
界面假钱
信用体制
客户服务
安付通的效率与功能。安付通进帐慢、提现慢，又不能存钱，操作不够简便。一元拍卖，邮费赚钱。让卖家们深恶痛绝的这一现象一直没有得到改善。信用体制。信用等级台阶降低，使用安付通交易才能做有效评价。客户服务。ebay客服一周双休的。客户至上这一原则应该是易趣该向其他网站学习的。功能和界面。易趣的网站界面是英文翻版，极不符合中国人的习惯。假货太多。
福利：除了国家规定的福利外，我们还为员工提供包括补充医疗及休假等各项具有市场竞争力的福利。 Sabbaticals 公司鼓励员工长期为eBay提供服务。对于服务期满5年的员工，公司奖励20个工作日的带薪休假。
公司结构
设计部活动部策划部客服部市场部客户经理广告总经理董事会监事会董事长行政主管
ebay商务模式研讨

目录
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公司概况盈利模式公司组织公司创始人简介
未解决的问题
心得评价
公司概况
eBay 公司成立于1995 年9 月，目前是全球最大的网络交易平台之一，为个人用户和企业用户提供国际化的网络交易平台。是一个基于互联网的社区，买家和卖家在一起浏览、买卖商品，eBay 交易平台完全自动化，按照类别提供拍卖服务，让卖家罗列出售的东西，买家对感兴趣的东西提出报价。超过九千五百万来自世界各个角落的eBay 会员，在这里形成了一个多元化的社区，他们买卖上亿种商品，从电器到电脑，到家居用品，到各种独一无二的收藏品。eBay 还有定价拍卖模式，买家和卖家按照卖家确立的固定价格进行交易。
eBay 在全球的服务站点包括在美国的主站点和在奥地利、澳大利亚、比利时、巴西、加拿大、中国、法国、德国、香港、印度、爱尔兰、意大利、韩国、马拉西亚、墨西哥、荷兰、新西兰、菲律宾、波兰、新加坡、西班牙、瑞典、瑞士、台湾、英国和阿根廷的26个全球站点。eBay 总部设在美国加利福尼亚州，目前拥有4000 名员工，在英国、德国、韩国、澳大利亚、中国和日本等地都设有分公司。 eBay 一成立就开始盈利，从1998 年股票上市开始，eBay 股票一直是纳斯达克前十名之一，众多投资者都看好它的盈利模式。

EBAY页面的介绍 PPT

相关图片以实际的页面为主
一、ebay 主页
网址：
搜索框
帐号
选择分类
推广项目
帐号最近搜索
你关注的单
上一次看的单
推荐的产品热门的产品
Ebay每日趋势
站点
二、ebay 站点和帐号
Ebay有几十个站点，目前公司主要是在HK、AU、UK、三个站点挂单。其中美国站市场最大也是我们重要做的站点，公司帐号发货地有澳大利亚和香港发货，陆续会开发更多的海外仓储。哪个国家的卖家是指这个卖家帐号是在哪里注册的，而发货地不受限制，只要你在某个地方有仓库。另外，发货地对货运时间的影响非常大，因此它直接关系到买家的购物体验。公司账号有在ebay美国,英国,澳大利亚等站点发布产品。
EBAY页面的介绍
培训目的：了解ebay发展史，交易模式及 ebay相关界面，ebay站点，帐号，DSR，排单原则
ebay 平台简介
一、 ebay主页二、站点和帐号三、搜索结果四、产品页面五、商店主页六、账号信息
eBay 的页面说明
为了更好的了解ebay页面，请结合ppt到 ebay 实际操作，打开链接熟悉页面
美国国内发货时间退换款政策
税点
五、商店主页
点击店铺logo可以链接到商店主页。也可以在 / checkrates网址中输入店铺名称搜索。
六、账号信息点击卖家名称 checkrates ，可以显示卖家的好评率、DSR等信息。
点击“信誉度”（图中的4594）可以查看具体评价信息。显示出好评、中评、坏评数及DSR等。
等。其他排序原则：
自定义显示，可以自定义这些：
Ebay挂单类型有分一口价单和拍卖单，
一口价可以附加best offer功能，有种特

ebay跨境电商平台的发展史(ebay跨境电商平台的发展史简述)

ebay跨境电商平台的发展史(ebay跨境电商平台的发展史简述)eBay跨境电商平台的发展史简述eBay是全球最大的跨境电商平台之一，它的发展历程也是跨境电商发展历程的缩影。

eBay成立于1995年，最初是一个线上拍卖网站，用户可以在网站上进行买卖交易。

1997年，eBay首次公开上市，成为全球电商行业的领导者。

随着互联网的发展，eBay开始逐渐将业务扩展到跨境电商领域。

2002年，eBay 收购了全球最大的德国电商平台Alando，并将其改名为eBay德国。

此后，eBay陆续收购了澳大利亚、英国、加拿大等国家的电商平台，成为全球电商巨头。

2005年，eBay推出了全球售卖计划（GSP），该计划可以帮助卖家将商品销售到全球各地。

卖家只需要将商品邮寄到GSP中心，eBay将负责后续的国际运输和海关清关等事宜。

GSP计划的推出，大大简化了卖家的跨境销售流程，也为eBay的跨境电商业务带来了新的机遇。

随着中国市场的崛起，eBay也开始将目光投向中国。

2003年，eBay在中国推出了eBay中国站，成为中国第一个跨境电商平台。

但是，由于当时的市场环境和竞争格局，eBay并没有取得很大的成功。

2008年，eBay宣布将在中国市场退出，将中国业务出售给当地电商平台淘宝。

在此后的几年里，淘宝迅速崛起，成为中国电商的领导者。

然而，eBay并没有放弃中国市场，而是通过与当地电商平台合作的方式重新进入中国市场。

2012年，eBay与中国电商平台唯品会合作，共同打造唯品会国际站。

唯品会国际站以优质的商品和购物体验吸引了大量中国消费者，成为中国跨境电商平台的领先者之一。

总的来说，eBay在跨境电商领域的发展历程充满了曲折和挑战。

但是，eBay始终坚持不懈地探索和创新，最终成为全球最大的跨境电商平台之一。

ebay概述备课讲稿

$14.4 B
Non-US US
4
Q1 04
Q204 Q304 Q404 Q105 Q205 Q305 Q405 Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108
eBay - A Great Global Business
Americas
USA Canada Argentina* Brazil* Chile* Colombia* Costa Rica* Dominican Republic* Ecuador* Mexico* Panama* Peru* Uruguay* Venezuela*
• Global Buying Portals: Shipping support and eBay content translation in order to support buyers from all over the world.
• Courier Partnerships: Teaming with some of the largest couriers in the world including UPS, USPS, Royal Mail, and Deutsche Post.
PayPal is now available in: • 190 markets (from 55 in 2006) • 17 currencies (from 7 in 2006)
– 10 new Currencies: • CHF (Swiss Franc) • CZK (Czech Krona • DKK (Danish Krone) • HKD (HK Dollar) • HUF (Hungarian Forint) • NOK (Norwegian Krone) • NZD (NZ Dollar) • PLN (Polish Zloty) • SEK (Swedish Krone) • SGD (Singapore Dollar)

eBay详细资料

当然，评价系统同时也是保护卖家的。如果有个可能买家的评价过低，或是负面评价太高，该卖家可以根据其评价，拒绝其交易。
评价系统的弱点有：
无论交易的大小，评价都只有一次。
用户可能出于某些原因（像是害怕被给负面评价），而不敢给对方负面评价。
收到负面评价的用户可以在评价页面提出一段约80个字母的反驳。不过却很少人能够利用如此简短的文字做反驳。
eBay在拉丁美洲的合作伙伴是MercadoLibre。
eBay的主要竞争者是 Marketplace和Yahoo拍卖以及阿里巴巴集团。
[编辑本段]获利与交易
eBay从以下项目获利：
向每笔拍卖收取刊登费（费用从0.25至80元美金不等）。
向每笔以成交的拍卖再收取一笔成交费（成交价的2~5%不等）。
2004年8月13日，eBay自一位前员工取得了该公司25%的股权。
2004年9月，eBay将合并眼光摆到其在韩国的对手Internet Auction Co.(IAC)，并以每股125000韩元（约合美金109元）的价格取得该公司近三百万的股权。
2004年11月，eBay以二亿二千五百万欧元购并Marktplaats.nl。该公司借着专注在小型广告上因而取得在荷兰的八成市场，并成为eBay在荷兰的主要竞争者。
2005年9月，eBay以二十六亿元现金及股票购并VoIP业者Skype。
2006年6月5日，eBay与台湾PChome Online网路家庭宣布进行合作投资，双方将于2006年下半年推出联名拍卖网站。
2006年9月6日，eBay与台湾PChome Online网路家庭宣布，将在2006年9月25日推出联名拍卖网站“露天拍卖”。
口号：世界的网上购物市场(The World's Online Marketplace)

ebay介绍以及推广

Tankertanker Design
Ebay 的前世今生
它创立于2019年9月，当时Omidyar的女朋友酷爱Pez糖果盒，却为找不到同道中人交流而苦恼。于是Omidyar建立起一个拍卖网站，希望能帮助女友和全美的Pez糖果盒爱好者交流，这就是 eBay。令Omidyar没有想到的是，eBay非常受欢迎，很快网站就被收集Pez糖果盒、芭比娃娃等物品的爱好者挤爆。
费用
eBay和淘宝的恩怨情仇
推广方式
• 首页单品 • 热搜精选 • 专区推广 • 满赠活动 • 人气旺铺 • 专区推广 • ，建议你首先根据“如何增加物品曝光率”的课
程来完善自己的物品刊登，让你的物品浏览人数得到提高；然后完善你的物品描述页面，自我介绍页面，让买家看到你的专业和贴心从而产生购买信任。
Best Match
• eBay 独创的默认搜索排序“Best Match”是一个聪明的搜索引擎，它会自动根据买家的浏览喜好为买家
• 推荐适合的商品。也就是说，只要你刊登的商品较有“诚意”，eBay 即会通过免费提高搜索排名的方式向买
• 家推荐你的物品。那么哪些行为会被认为具有“诚意”呢？首先，你所采用的商品刊登方式必须是当地买家所习惯的。
商品属性：多个属性供你选择，鼓励自定义
当你在通过多个关键字进行搜索的时候，可能发现物品列表页面里某些商品的标题中并不完全包含你搜索的关键字，但仍然被筛选了出来。这是因为卖家在刊登商品时详细填写了“商品属性”，当买家键入的关键字与商品属性相符时，系统也会将其显示出来。因此，拥有越详细的“商品属性”的物品越容易被搜索到。同时，eBay还鼓励自定义增加独特的“商品属性”，让更懂行的买家迅速找到你的物品，从而有效提高商品曝光率。

e bay 英语介绍

e bay 英语介绍eBay is an online marketplace that connects buyers and sellers from around the world. Founded in 1995, it has grown to become one of the largest and most popular e-commerce platforms, with millions of listings in a wide range of categories, including electronics, fashion, home and garden, collectibles, and more.One of the key features of eBay is its auction format, which allows sellers to list items for sale and set a starting price, while buyers can bid on the items they are interested in. This creates a competitive bidding environment, often resulting in lower prices for buyers. In addition to auctions, eBay also offers fixed-price listings, where sellers can set a fixed price for their items.eBay provides a secure and convenient platform for transactions, with features such as buyer protection, seller ratings, and payment processing options. Sellers can create profiles to showcase their products and build a reputation, while buyers can leave feedback to rate their experiences with sellers.Beyond buying and selling, eBay also offers community features, allowing users to connect with others who have similar interests through forums, groups, and collections. It also provides tools and resources for sellers to manage their businesses, including analytics, marketing, and shipping services.Overall, eBay has revolutionized the way people buy and sell goods online, providing a global marketplace where individuals and businesses can come together to trade. With its wide selection, competitive prices, and user-friendly interface, eBay continues to be a popular choice for online shopping.。

《eBay外贸之旅》课件

建立品牌形象和信誉
建立品牌形象
通过统一的品牌风格、标志和宣传语等元素，树立品牌形象和认知度。
提供优质服务
为买家提供专业、及时、友好的服务，包括售前咨询、售后服务和退换货处理等。
积累好评和口碑
积极回应买家的评价和反馈，及时处理问题和纠纷，积累好评和口碑，提高买家的信任度和忠诚度。
04
从个人卖家到企业卖家的转变
注册企业账号
在ebay上注册企业账号，享受更多企业级服务。
建立供应链体系
优化库存管理、采购和物流等环节，提高运营效率。
税务合规
了解并遵守目标市场的税务法规，确保合法经营。
团队协同
组建专业的销售、客服和运营团队，提升企业竞争力。
06
总结与展望
ebay外贸的未来发展趋势
ebay的发展历程
ebay经历了多次收购和业务拓展，逐渐发展成为全球最大的在线零售平台之一。
ebay的业务模式和特点
01
业务模式
ebay采用C2C（消费者对消费者）模式，允许个人卖家和买
家之间进行交易。
ebay拥有广泛的商品种类，包括二手商品、收藏品、古董、手工
艺品等。
02
特点
ebay在全球市场的地位和影响力
了解并尊重不同国家和地区的文化和消费习惯，为买家提供符合其需求的产品和服务。
提供多语言支持
提供多语言的产品描述、客户服务支持和用户界面，以消除语言障碍。
培养跨文化沟通能力
加强员工跨文化沟通能力的培训，确保能够与不同国家和地区的买家有效沟通。
应对潜在的贸易壁垒和限制
1 2
了解国际贸易法规和政策
解决物流难题
提供可靠的物流服务

ebay 介绍

he goal of this book is to teach you how to build a profitablebusiness selling on eBay—and the most important word in this sentence is “proﬁtable.” Making sales on eBay is simple, and you can learn how to do that by just browsing the site. But if you’re serious about your business, then the point of selling on eBay is to make a proﬁt.Before we get into the nuts and bolts of successful eBay selling, let’s take a look at how this opportunity came to be.The ﬁrst online auction venue hit the internet in 1994. The following year, Pierre Omidyar introduced the site that would eventually be known as eBay. Originally called Auction Web, it started out as a kind of virtual garage sale, but with the added excitement of auction pricing. And it was so successful that it didn’t take long for other online auction sites to pop up.The big advantage of online auctions is that they expand a seller’s market from a relatively small local group to essentially anyone with a computer and access to the internet. And it didn’t take long for major companies, both business-to-consumer and business-to-business, to realize that this was a sales opportunity they couldn’t afford to overlook.What this means for you as aneBay seller is that you’ve1.1Introduction T o eBayTstepped onto a level playing fieldthat’s populated with sellers thatrange from small part-timers whomay not post even an auction amonth to huge multinational corpora-tions with hundreds of items up forsale at any given time. And your together. EBay will assistchances of proﬁts and success are justas good as theirs.If you want to sell merchandise toconsumers, eBay is a great way to dothat without having to deal with theoverhead expense of having a retailstore. If you already have a retail oper-ation, eBay opens up a tremendous market for you at a low cost. Millions of dol-lars are spent and earned on eBay every day. If you want to sell merchandise or services of any kind, you can’t afford to overlook this sales channel.According to its corporate mission statement, eBay’s mission is “to provide a global trading platform where practically anyone can trade practically anything.”The site has more than 241 million registered users worldwide who trade goods and services in more than 50,000 categories. In a recent survey by ACNielsen International Research, at least 724,000 Americans reported that they earned a full- or part-time living selling on eBay. In addition to those folks, another 1.5 mil-lion individuals use eBay as a means to supplement their income.And yet, eBay has penetrated only a very small percentage of its potential market. That means the time is right for you to start selling on eBay.LIKE EATING A GOOD BREAKFAST You know how important it is to start the day right with a good breakfast, don’t you? The same principle applies to selling on eBay: Get started right, and the path to proﬁts will be much easier to navigate.Paul Mladjenovic, a small-business specialist who also teaches classes on inter-net auctions, says many eBay sellers fail because they jump in without adequate research and preparation. “There are people who say, ‘Why don’t I just give it a shot?’ and they list something. Then it doesn’t work out and the listing closes with-out selling, and they think this is not for them,” he says. In reality, many of these people could have been very successful had they taken the time to learn how to sell through online auctions before putting up their ﬁrst listing.While it is true that you learn by doing—as all the eBay sellers we spoke with agree—there are a few things you should learn before doing. After all, there’s no reason for you to repeat the mistakes of others. Of course, if you already have,1.2that’s OK. Among its many beneﬁts is the fact that eBay is a very forgiving busi-ness venue. No, there aren’t any “do-overs,” but there are plenty of chances to do it again—the right way.On these pages, you’re going to meet a number of successful eBay sellers, and they’ve all made plenty of mistakes. More important, though, is that they all do a lot of things very right—which translates into very proﬁtable businesses.WHO SELLS ON eBAY?Successful eBay sellers come from all backgrounds with an inﬁnite range of experience and goals. Jonathan Garriss and David Topkins were working on Wall Street—Garriss as a portfolio manager and Topkins as a syndicate manager—when they started selling on eBay. It wasn’t something they deliberately set out to do. Topkins’ parents were moving out of the home he grew up in, and neither they nor he had room to store his childhood collectibles, such as baseball cards. “He didn’t want to just throw them out, so he had to do something,” recalls Garriss. “So we started selling them on eBay, and it was very successful. Word got around, and all of a sudden, everybody we knew who wanted to clear out their closets was com-ing to us to sell the stuff for them.”The pair got involved with some charities, selling items on eBay to help raise funds for worthy causes. It didn’t take these two young hotshot Wall Street guys long to realize they had found an opportunity that would not only be lucrative, but also give them the sense of personal satisfaction they were missing. “Don’t get me wrong—the money is great on Wall Street,” Garriss says. “But there are other things you need. And this took off on its own and dragged us along with it.”Garriss and Topkins formed Gotham City Online in New York City and started selling on eBay part time in January 1999; Garriss left Wall Street to focus full time on the eBay selling operation in October of the same year, and Topkins followed in January 2000. Today, with a product line focusing on women’s designer shoes and accessories, Gotham City Online’ssales exceed $10 million annually andare doubling every six months.Andrew Robinson’s path to successbegan three years ago when he pur-chased two pool tables. After decidingwhich one he preferred, he decided toauction just to see whatsell the other one on eBay after a friendmade the suggestion. “Since I had neverbeen on eBay before, I really questionedwhether someone could actually sell apool table,” says the Columbus, Ohio,entrepreneur. But after browsing and1.3ﬁnding people selling the same or similar products, he decided to give it a try—and was immediately hooked.Initially, Robinson (formerly a Fortune 500 executive) and his wife ran the busi-ness from their home. But soon they were joined by partner Charles Kidder. Approximately six months later, they hired their ﬁrst employee and currently have a staff of ﬁve workers who receive full beneﬁts. “The success of eBay [enabled] us to continually grow, and we’re now in our third building,” Robinson says. “The current space has 15,000 square feet, plus we have an auxiliary warehouse that we use during seasonal times.”In addition to their Boston Tables eBay store, Robinson and Kidder now own nine retail furniture stores, with a total of about 65 employees.At Combined Resources International (CRI) in San Diego, David Lynn oversees all online activities as the IT director, while J anine Giandomenico manages the company’s wholesale distribution company (Shop-From-the-Warehouse) and its eBay sales. CRI is a 12-year-old wholesale manufacturer and import distributor, primarily for large warehouse clubs such as Costco Wholesale, Sam’s Club and BJ’s Wholesale, and occasionally it has overstocked items or an extra container of product that needs to be sold.1.4Lynn says the decision to start selling on eBay was made two and a half years ago when CRI opened an experimental eBay store, Combined Direct. After recog-nizing the potential, CRI expanded its offerings by creating and the successful Shop_FTW eBay store.“We didn’t want to go through a liquidator or ﬂood the market with prices that are below the ones for items we were still selling in the warehouse clubs, so we decided to try selling the products online,” Lynn says. “And for the most part, we have had very good success.” So much, in fact, that the company is now packag-ing products to sell exclusively online that will not be offered to its traditional warehouse customers. “We know that we have some good products, and not every-one has a local Costco to visit,” says Lynn. “So we ﬁgure if we can expand the mar-ket, it will be good for all of us.”Not all successful eBay sellers fall into such high-volume operations. Sue Rudolph is a semiretired antiques dealer in Winter Park, Florida, who started selling on eBay after she closed her retail shop. “I have, as most antiques dealers do, a lot of things that have worth,” says the owner of Sweet Sue’s Antiques and Appraisals. “I thought it would be nice to sell some of those things and have a little extra income.”She says eBay and other online auctions have had a tremendous impact on how antiques and collectibles dealers run their businesses. When her shop was open, she considered it a good week if 100 prospective customers came through the door, and she routinely had to deal with face-to-face buyers trying to negotiate for lower prices. By contrast, she points out, on eBay, millions of potential customers are online every day, driving prices up with their bids, competing for the opportunity to buy your merchandise.Linda Parker is a work-at-home mom in Tustin, California, who sells part time on eBay. She specializes in glassware and china, but also sells collectibles and ran-dom offbeat items. “I discovered eBay as a buyer,” she says. “I began selling because I realized that if I was bidding more than I should on things, other people were, too. And I had a lot of things around the house that I wanted to get rid of but didn’t think I could get much for them at a garage sale. For example, I had a Winnie the Pooh switch plate that I would have been lucky to get $2 for at a garage sale, but I sold it on eBay for $12.” Her eBay activities are turning into a family business: Her 14-year-old son has been known to go through his room look-ing for items to sell, and her husband has even sold a few things.Since she began selling on eBay in 2000, Laurie Ayers says her income has dou-bled every year, and she is able to be home with her children. Although she sells some new items and “gently used” things she ﬁnds at thrift stores and garage sales, her specialty is ﬁnding and reselling men’s high-end designer suits and clothing. Like so many eBay sellers, the single mom in Granville, Michigan, started as a buyer. She asked a friend who was an eBay shopper to check to see if a particular item—something from a housewares line that happens to be a very popular eBay1.5product—was up for sale. “Shelaughed and told me to go look formyself and hang onto my check-book,” Ayers recalls. She found whatshe was looking for and decided to tryselling. “It was almost just for kicks—that the rules of one sitean ‘I wonder if this rusty nail will sell’sort of thing. And I got hooked. I hada new baby at the time, so I sold someof her baby stuff. I sold one of herbouncy seats—it was used but in great shape—and I got more for it than a new one would cost at Target.”Liz Baker of Oviedo, Florida, began as an eBay shopper, then started selling some of her own things as well as items she found at garage sales. “Like so many people, I had plenty of things that I didn’t want or need anymore, but they were in good condition, and I didn’t want to just throw them out,” says the work-at-home mom.“It sounds silly to say this, but I wanted my things to go to a good home. I didn’t want them anymore, but I wanted someone who would appreciate them.”After a period of successfully selling books and collectibles on eBay on a part-time basis, Baker discovered Elance, which is the professional services part of eBay, and began selling her services as a virtual assistant and writer. She has also devel-oped some of her own e-books to sell on eBay. “The opportunities on eBay are so tremendous and varied,” she says. “It amazes me that I can sell my household odds and ends on the same site where I can also sell my professional services.”Gary and Susan Marler of Selma, North Carolina, consider their eBay business a hobby that allows them to earn extra cash. They began as shoppers and started selling to eliminate duplicates in their collections. “It’s an easy business to do, and as you do it, you get better at it,” Susan says. “For us, it has been a great way to make a little extra cash, and it has even helped us pay the bills as Gary was start-ing his upholstery business.”In the mountainous region of Sisters, Oregon, Peggy Webb takes a similar approach. She initially started on eBay in 2002 buying home-schooling books for her six children. “Then I thought I would have some fun selling garage-sale-type stuff from around the house,” she says. “Just about the time I ran out of things to sell, I decided I was having too much fun to stop, so I started looking around for more things.” Webb loves books and settled on that niche for her eBay business, naming her store Pages-and-More. “I don’t sell anything that I haven’t read myself,” she says.Webb has been disabled since she was a teenager and is a member of the Disabled Online Users Association (DOUA); she attributes much of her success on eBay to that group. She says that one of the many nice things about selling on eBay is that it puts everyone on a level playing ﬁeld. “Unless you read my About1.6Me page, you wouldn’t know that I walk with a cane,” she says. “In a brick-and-mortar store, customers might be put off by how slowly I get around, but on the computer I can rush to my virtual bookstore when the doorbell rings.”When Buz Moran of Long Beach, California, ﬁrst started selling on eBay, he was a self-employed painter who sold collectibles on eBay as a proﬁtable part-time hobby. “I was always a collector of stuff,” he says. “EBay just happened, and I kind of fell into it like it was made for me.” In his ﬁrst six weeks of eBay selling, Moran made $1,800—pretty good wages for a part-time operation. “I was just buying things, not spending a lot of money but hitting home runs,” he says. “I bought a bag of postcards for $5 and made more than $700 on them—one went for $142.50.”Then, several years ago on one of his garage sale expeditions, Moran bought a 1914 opening-day baseball pennant for the Chicago Federals for a few dollars that was in mint condition. After doing some research and talking with various collec-tors, he contacted Alan Rosen (aka Mr. Mint), who is well-known in the collectibles industry. Rosen purchased the pennant for a substantial amount and asked Moran to have it shipped from a local UPS store. Moran enjoyed visiting and chatting with the owners of the UPS store who showed him their operation and how things worked. He ultimately decided to open his own Mail Services Plus franchise in 2003. “I thought this was a neat business to be a part of and knew it would be a great way to tie it in with eBay because of the shipping side of it,” he says. Moran has since sold the franchise, but he says it was a great opportunity to learn about shipping. He still enjoys selling on eBay, and he also does consignment selling forpeople in the area as a TradingAssistant (see Chapter 3 for an expla-nation of Trading Assistants).When Stephanie Inge of Rowlett,Texas, ﬁrst became interested in eBayin 1999, she was running an antiquesshowroom at the World Trade Centerin Dallas. After she bought an inex-pensive digital camera—her ﬁrst eBaypurchase—she decided to put it togood use and auction off some of theitems in her showroom. “I just got tired offerings to meet the needs of buy-of everything collecting dust,” shesays. “So I started liquidating thingsonline. Within a month, we closed theshop to sell exclusively on eBay.”As she ran out of collectibles to sellonline, Inge looked around to see ifthere was a different area she should1.7concentrate on and discovered that vintage cowboy boots and western wear were all the rage. It helped that she lived in an area where she had access to a lot of high-quality merchandise in this niche.While Inge was in the process of establishing herself as a PowerSeller, she also started privately teaching individuals who wanted to learn how to sell on eBay. In 2003, she decided to kick her teaching practice up a notch by offering classes through local community colleges and, ultimately, becoming an eBay Certiﬁed Education Specialist. “I wanted eBay’s blessing, so I signed up, studied hard, and passed the test,” Inge says. “Then I basically incorporated their curriculum into mine.” She now instructs beginner and intermediate classes at six different college campuses.Bob Willey ﬁrst logged onto eBay in 1998, primarily out of curiosity to see what all the hype was about. He quickly discovered a new and proﬁtable outlet for the col-lectibles, antiques, memorabilia, and other unique items he sells through other web-sites that he owns. As his online business grew, so did his knowledge about the won-derful world of eBay. Today, the Trappe, Maryland, entrepreneur is a Platinum PowerSeller and a Trading Assistant, and through his eBay business, Bob’s Neat Stuff, he sells items for other people. He also teaches eBay Smart Start classes, sponsored by the Maryland Small Business Development Center, at two local colleges.What comes through loud and clear when these sellers talk about their business-es is that eBay is about so much more than money. It’s about the delight of ﬁnd-ing a treasure and then matching it with the right buyer. It’s about getting paid based on value and results, not the number of hours worked. It’s about controlling your own destiny—and still more. EBay has made it possible for countless numbers of mothers to be at home with their children while earning a comfortable living—or supplementing the family’s income. Sellers and buyers have connected to form business alliances as well as strong personal friendships. EBay users socialize, exchange gifts, and help each other out. After the attacks of 9/11, the Southeast Asian tsunami, and the devastating hurricanes of 2005, eBay members donated thousands of items to raise money for the families and communities hit hardest by these tragedies. Even late-night talk show host and comedian Jay Leno used eBay to auction off celebrity-autographed motorcycles that raised more than $1 million for the Red Cross. So if you’re just looking for a place to do business, you’ve found it. And whether or not you were looking for more, you’ve found that, too.What Do These Sellers Have In Common?Your success on eBay will not be due to any one thing, but rather a combina-tion of things. But here are a few things successful eBay sellers have in common:▲They treat their eBay activities like a business.You might get your start selling the occasional item on eBay the same way that you’d hold a garage sale once a year, not really caring how much you make as long as you don’t lose money. But if you want a serious eBay operation that will earn you more than just pocket1.8change, you have to treat it like a business. That means creating a separate business entity with a name, bank account, proper licenses, etc. It means ﬁnding suppliers you can count on and building solid relationships with them. It means shipping promptly,providing superior customer service, and leaving timely, accurate feedback. ▲They ﬁnd a niche and build on their expertise.It is impossible for any single person to be an expert in all the categories of merchandise on eBay. Successful eBay sellers specialize in one or two areas. “You can’t possibly know the value of everything,” says Mladjenovic. “The people who consistently make money, month in and month out, are the ones who specialize.” They establish themselves as experts, and their knowledge is reﬂected in how their listings are written, the infor-mation on their About Me page, and how they respond to requests for additional information. They are generous in how they share what they know, whether it’s information on their merchandise or assisting a new eBay buyer with making a purchase. Mladjenovic adds, “As soon as you start diverting from your specialty to something else, it’s the same as if you started a brand-new business from scratch.”▲They are great communicators. They know how to write auction listings that accu-rately and completely describe the product, shipping, payment options, return policy and other details. They respond to questions from bidders promptly, with complete and courteous answers. They communicate with winning bidders immediately at the close of the auction and maintain that communication until the transaction is complete. ▲They are persistent and learn by doing.Successful eBay sellers don’t give up easily. When an auction doesn’t go as expected, they figure out what to do dif-ferently the next time for better results. They learn from their mistakes. And even when things are going well, they are always trying to figure out how to make them better.FROM RECREATION TO BUSINESS Selling on eBay is one of the easiest ways to turn your hobby or special interests into a business. Think about it: Whatever you enjoy doing, you have a degree of expertise and experience in—and you can translate that to dollars on eBay.Most of the eBay sellers we interviewed had been buying and selling on eBay just for fun before getting serious about their businesses, and they all knew of others who had done the same thing. However, just because you enjoy your particular hobby and eBay shopping, don’t make the mistake of thinking this will be just a lot of fun and games. One of the biggest pitfalls of taking this route to business own-ership is failing to make the complete transition from amateur to professional.No matter how enjoyable you ﬁnd the process of buying and selling at auctions, you are selling a product your customers are paying money for, and you must respect the fact that this is a business transaction. You need to take yourself seri-ously and run your company like the professional operation you want it to be.One of the most important issues you’ll have to deal with is record-keeping.1.9Whether you’re new to online selling or you’ve been doing it for a while, consider these suggestions:▲Open a separate checking account for the business. Your bank account bal-ance is a quick and easy way to see how well you’re doing, but you won’t have a clear picture unless you’re using an account that is strictly for business income and expenses. Linda Parker, the part-time Tustin, California, eBay seller, says the smartest thing she ever did in her business was open that separate bank account.“For a long time, I just threw everything into our joint checking account, but it became very confusing with all these deposits and withdrawals, and I couldn’t stand it anymore,” she recalls. “Having everything separate makes it easy for me to tell whether I’m making as muchmoney as I feel like I am. For instance,I may have a bunch of auctions end atthe same time, and all the paymentscome in close together, and it seemslike a lot of revenue. But with a sepa-rate account, it’s easy to see what mycosts were and how much real profit Imade.”▲Get a credit card for the business.You may not be able to get the card inping the products and fol-the business name, and you may notbe able to charge all your business pur-chases (for example, garage sale shop-ping requires cash), but at least haveone card that is used exclusively forbusiness expenses. This helps you keep your records in order and—if the card is in the business name—helps you establish business credit.▲Invest in a retirement plan.Beyond the long-term beneﬁts, a retirement plan offers some short-term advantages. You’ll not only reduce your current taxes, but if you are a homebased sole proprietor, the fact that you show a retirement plan on your income tax return indicates to the IRS that you are serious about your business, not just trying to take some questionable deductions.▲Document your equipment.Of course, anything you buy for your business after you start it is a deductible expense. However, if you purchased the equipment you use to sell on eBay (computer, printer, digital camera, scales, etc.) prior to starting your business and can prove the cost involved, you may be able to deduct those expenses on your tax return after you’ve formed your company. Talk to your tax advisor for speciﬁcs on how to do this.▲Figure out how much it actually costs you to sell an item.Besides the cost of the merchandise, calculate your overhead (the cost of maintaining a place to1.10eBay Business Chapter1work); the time it takes you to write up your auction description, take photographs,and get the listing posted; packaging; freight; special handling; and any other expenses. Be especially careful about tracking your time; too many business own-ers in all industries fail to give their time the value it deserves.Use the “Startup Checklist” on page 1.12 to make sure you tackle the goal of selling on eBay in an organized, well-thought-out way.MORE THAN STUFF AND SERVICES In addition to being a great tool to use to start your own business, eBay is alsoa place where you might ﬁnd an existing business to buy. Thousands of business-es are up for sale on eBay each month. Of course, many are iffy at best (“make money at home with your computer”)—some listings in this category are instruc-tion manuals and/or equipment rather than actual established businesses—but there are some real businesses for sale on eBay.For a legitimate business or franchise, don’t expect the process to be as quick asan auction for consumer merchandise. Buying or selling a business requires a lotof research, documentation and negotiation. But eBay can still be a great way for people who are interested in buying or selling a business to hook up.BUY FIRST—SELL LATERBefore you start selling on eBay, make a few purchases. “Before you try to sell anything on eBay, first take a look as a shopper for [what you want to sell] andsee what other listings are like,” says Mladjenovic. You’ll learn firsthand howthe system works and be able to put yourself in your customers’ shoes. You don’thave to spend a lot of money, and chances are you’ll find things that you’d buy elsewhere anyway.Another beneﬁt of starting out as a shopper is that it gives you a chance to builda history under your user ID and earn some positive feedback (the value of whichis explained in later chapters) so buyers will feel more comfortable with you lateron when you start selling.“Buy from a variety of different, experienced sellers and see how they handletheir auctions from beginning to end,” advises Susan Marler. “Imitate—but don’t duplicate—the good sellers, and learn what not to do from the bad experiences.”1.11Startup ChecklistAs exciting as eBay is, don’t let it lure you into the deep end of the pool until you know how to e this checklist to get started.❑ Register on eBay.❑ Decide what type of eBay business you want to start.❑ Research your market.❑ Set goals for your business.❑ Develop a plan to achieve your goals.❑ Do some shopping on eBay.❑ Learn how to use eBay and its tools.❑ Become familiar with eBay’s policies.❑ Create an About Me page.❑ Open a business bank account.❑ Register on PayPal and add merchant tools to accept credit cards and e-checks.❑ Set up your payment system to accept other forms of payment (e.g., checks andmoney orders).❑ Choose a location, whether it’s a room at home or a commercial building.❑ Set up a record-keeping system.❑ Obtain necessary licenses.❑ Find sources for merchandise to sell.❑ Set up your shipping system.❑ Learn how to write a good description for your auction.❑ Get the necessary equipment (either scanner or digital camera) to take good pictures.❑ Auction a few items to gain experience.❑ Collect payment.❑ Ship the merchandise promptly.❑ Post feedback.❑ Auction more items!1.12。

EBAY页面的介绍 PPT

EBAY页面的介绍
培训目的：了解ebay发展史，交易模式及 ebay相关界面，ebay站点，帐号，DSR，排单原则
ebay 平台简介
一、 ebay主页二、站点和帐号三、搜索结果四、产品页面五、商店主页六、账号信息
eBay 的页面说明
为了更好的了解ebay页面，请结合ppt到 ebay 实际操作，打开链接熟悉页面
四、产品页面：链接
产品页面：产品描述和相关条款
产品描述：产品特性，产品包装和产品的通用性
联系方式
付款方式运输方式
退货以及保障
关于回复和评价
产品页面：点击 shipping and payment
点击shipping and payment 可以看到下面页面
选择数量
选择国家
运输方式和对应的运费费用
美国国内发货时间退换款政策
税点
五、商店主页
点击店铺logo可以链接到商店主页。也可以在 / checkrates网址中输入店铺名称搜索。
六、账号信息点击卖家名称 checkrates ，可以显示卖家的好评率、DSR等信息。
点击“信誉度”（图中的4594）可以查看具体评价信息。显示出好评、中评、坏评数及DSR等。
三、搜索结果
在主页输入产品关键词搜索后，跳转到下图页面：产品按照“ best match ”（最佳匹配）排列
勾选这个说明不光从标题里面查找关键，也会从描述里面匹配
排序原则，ebay默认按best macth(最佳匹配)排序，它的影响因素主要
有：标题的准确性、挂单类型、帐号、价格和运费、挂单时间、累积销量、表现分
Ebay Top rated sellers:ebay优秀评级卖家，是一个金牌标志，也就是我们平时说的金牌帐号。金牌不仅对帐号销量、排单影响很大，还可以减少费用（US站享受成交费优惠20%）。另外帐号的好评点和好评率也是衡量帐号好坏的标准之一。达到金牌的标准：1.过去三个月DSR四项低分的比例都不超过0.5%或个数都不超过2个；2.DSR四项平均分都要大于4.6； 3.当前被投诉的比例不超过0.5%或个数不超过2,已经关掉的卖家没有解决的投诉的比例不超过0.3%或个数不超过2；4.铜级卖家以上，过去12个月达到100个交易量