大学实用英语(一)unit four marketing and prom
新编实用英语综合教程1第四版Unit4精编版
Imitating Mini-Talks
Speak and Recite
Acting out the Tasks
Speak and Perform
Studying Timetables and Schedules
Study and Imitate
Following Sample Dialogues Imitate and Perform
morning?
B: No problem. Let's make it at 10 then.
Unit | Four
Window on Key Words
3) Asking to Change the Appointment with Dr. Johnson A: I'd like to change the appointment with Dr. Johnson from
Bob: Oh, how long does it stop over in Guangzhou? Receptionist: From 11:50 to 12:50.
Bob: 11:50 to 12:50. That's an hour. Well, I prefer a direct flight. Receptionist: I'm sorry, but there's no direct flight on Tuesday.
Putting Language to Use
Speak and Complete Speak and Communicate
Unit | Four
SECTION I Talking Face to Face
Imitating Mini-Talks
新编大学实用英语教程第一册4单元
Sports
Listening Script Kerry: Do you often play basketball? Mike: Yes. I used to play on my high school team. Kerry: What position do you play? Kerry: I play third base.
Background knowledge
略
Listening and Speaking
Supplementary words and expressions
Ball games volleyball 排球 basketball 篮球 football 足球 table tennis 乒乓球 tennis 网球 golf 高尔夫球 badminton 羽毛球 bowling 保龄球 baseball 棒球 ice hockey 冰球 Track and fi eld relay race 接力赛跑
After studying this unit, the students are expected to be able to ▲ Master the basic language and skills necessary to talk about sports. ▲ Master the words and expressions as well as the useful sentence structures in the two texts and learn understand the main idea of the passage. ▲ Know the basic sentence structures. ▲ Know how to write notices and posters of matches, sports events. ▲ Know the translation skill: conversion.
大学实用英语(一)Unit four Marketing and Promotion讲解
▲potential [pəˈtenʃəl]
释义(1)：adj. 潜在的，可能的 • It's important to find a child's potential capacities.
发现孩子的潜在能力非常重要。
释义(2) n. 可能性，潜在性；潜能，潜力 • This new product has an enormous sales potential.
• In other words, none of us can go to the movie. 换句话说，我们都不能去看电影。
(2) interest somebody in...
释义：使某人对...感兴趣
• interest sb. in an enterprise 使某人对某项事业感兴趣
• 通常，我们还说： • be interested in
她去市场出售玩具。 • The market is held on Wednesdays.
每周三有集市。 • black market 黑市
释义2：vt. (在市场上)出售；推销 • The firm markets (sells) many types of goods.
商行经销多种商品。
promotion .[prəˈməʊʃən]
• There are a large number of potential customers for the new product. 这个新产品有一大批潜在的客户。
• It’s a special offer to attract new customers. 这是一种招徕新客户的特别优惠。
▲order [ˈɔ:də]
释义 4： (vt.&vi. )安排，命令，安排 • She ordered me to leave.
大学实用英语(一)Unit four Marketing and Promotion讲解
这个年轻人有巨大的潜力。 • She showed great potential as an actor.
她表现出做演员的巨大潜力。
▲ display [disˈplei]
释义：（vt. & n.）陈列；展示
response .[riˈspɔns]
释义：（n.）回答，响应
• She has received a response from that college to her application. 她已经收到那所大学对她申请的答复。
• They make a quick response to my inquiry. 他们对我的询问很快作了答复。
• make an inquiry:询问；询价
(4) place an order
释义：订购
• If you accept our price, we will place an order with you. 如果你接受我们的价格，我们将和你下单。
• We're ready to place an order with you. 我们准备从你们那里订货。
释义1：(n) 促销，推销 • the promotion of a new product.
新产品的推广 • The company spent a lot of money on advertising
and promotion. 公司在广告和促销方面花费了大量的资金。
释义2：(n.)提拔，晋升 • If I can’t get promotion soon, I’ll look for
前景实用英语综合教程1unit4
前景实用英语综合教程1unit4Unit 4 AchievementsPart 1 Reading1. A world of differenceI have always been amazed by the achievements of other cultures. Each culture has its unique contributions to the world, and these contributions make our world a more interesting place. For example, the Chinese are known for their invention of paper and printing, which has revolutionized the way we communicate and share information. The Greeks, on the other hand, made significant contributions to the fields of mathematics and philosophy, laying the foundation for modern science and philosophical thought. Learning about these achievements not only broadens my horizons but also inspires me to explore new ideas and pursue my own passions.2. Reading for knowledgeReading is one of the most powerful tools for learning and personal growth. It allows us to gain knowledge and insight from the experiences and wisdom of others. Through reading, we can explore new perspectives, expand our understanding of the world, and develop our critical thinking skills. Whether it's reading historical texts, scientific articles, or classic novels, each reading experience offers an opportunity for intellectual growth and self-discovery. As an English learner, reading in English has helped me improve my language skills and expand my vocabulary. It has alsointroduced me to different cultures and ways of thinking, making me a more open-minded and global citizen.3. The power of scienceScience has had a profound impact on the world, revolutionizing our way of life and enabling us to accomplish incredible feats. From the discovery of electricity to the development of vaccines, scientific advancements have improved our health, increased our productivity, and expanded our knowledge of the universe. Science has also played a crucial role in addressing global challenges, such as climate change and pollution. Through scientific research and innovation, we have the potential to create a sustainable future and ensure the well-being of future generations. As a student of science, I am fascinated by its power and potential to make the world a better place.Part 2 Listening1. The power of perseverancePerseverance is the key to achieving success and overcoming obstacles. It is the ability to keep going despite setbacks, challenges, and failures. Many successful individuals have attributed their achievements to their perseverance and determination. For example, Thomas Edison failed thousands of times before he successfully invented the light bulb. His famous quote "I have not failed. I've just found 10,000 ways that won't work" reflects his unwavering determination. Similarly, J.K. Rowling, the author of the Harry Potter series, faced numerousrejections before her book was finally published. Her perseverance paid off, as her books became a worldwide phenomenon. These stories remind us that success is not always immediate, and often requires hard work, resilience, and perseverance.2. Inspiration from great leadersGreat leaders throughout history have inspired and motivated people to achieve their goals and make a positive impact on the world. Their leadership qualities, such as vision, courage, and empathy, have inspired generations to strive for greatness. For example, Nelson Mandela, the former president of South Africa, showed immense courage and resilience in his fight against apartheid. His ability to forgive and promote reconciliation has made him an icon of peace and justice. Another great leader, Mahatma Gandhi, led India to independence through nonviolent resistance, inspiring others to fight for freedom and justice. These leaders remind us of the power of leadership and the potential for individuals to make a difference in the world.3. The pursuit of dreamsThe pursuit of dreams is a fundamental part of the human experience. It is the desire to achieve something meaningful and fulfilling, and to make a difference in the world. Whether it's starting a business, pursuing a creative passion, or making a positive impact on society, our dreams give us a sense of purpose and motivate us to work hard and overcome challenges. The journey towards our dreams is often filled with ups and downs, but the fulfillment and sense of accomplishment we experience whenwe achieve our goals are priceless. As we pursue our dreams, it is important to stay focused, stay true to ourselves, and never give up on what we truly believe in.Part 3 Speaking1. My greatest achievementOne of my greatest achievements is learning a new language. Learning a language requires time, effort, and dedication, and it is not always easy. However, the ability to communicate in a different language opens up a whole new world of opportunities and experiences. It allows me to connect with people from different cultures, travel to new places, and broaden my horizons. Learning a new language has also improved my cognitive abilities, such as memory and problem-solving skills. It has given me the confidence to communicate effectively in different contexts, whether it's in academic or professional settings. Overall, learning a new language has been a rewarding and fulfilling experience, andI am proud of the progress I have made.2. Overcoming challengesOvercoming challenges is an important part of personal growth and achievement. Throughout my life, I have faced various challenges that have tested my perseverance and resilience. One of the biggest challenges I have faced is balancing my academic and personal life. As a student, it is important to prioritize my studies and meet deadlines, but I also want to make time for my family and pursue my hobbies and passions. Finding a balance betweenthese different aspects of my life requires careful planning, time management, and a positive mindset. While it can be challengingat times, I have learned the importance of setting realistic goals, seeking support from others, and staying motivated. Overcoming these challenges has taught me valuable life skills and has made me a stronger and more resilient individual.3. Advice for successMy advice for success is to never stop learning and never give up. Success is a journey, and it requires continuous growth, learning, and improvement. It is important to embrace new challenges and step out of your comfort zone. Take risks, try new things, and learn from your failures. Surround yourself with positive and supportive people who believe in your potential and encourage you to pursue your goals. Most importantly, believe in yourself and your abilities. Success may not come easily or quickly, but with perseverance, determination, and a positive mindset, you can achieve your dreams and make a meaningful impact on the world. So, keep learning, keep growing, and never give up on your dreams.。
大学实用英语(一培训课件
• Active listening techniques • Overcoming
Fluency
• Improving comprehension
speaking anxiety
• Building vocabulary
• Identifying key information • Enhancing pronunciation
Business Vocabulary
Expand your business vocabulary to confidently discuss topics relevant to the corporate world.
3 Parts of Speech
Learn about nouns, pronouns, adjectives, adverbs, and more to enhance your language skills.
Effective Communication
Listening Skills
Speaking Confidence Conversational
Mouth Positioning
Master the correct mouth positioning for each sound to enhance your pronunciation.
Intonation and Stress
Understand how to use intonation and stress to convey meaning effectively.
大学实用英语(一培训课 件)
Learn the essential skills to excel in Practical English for University Students. From basic grammar to professional communication, this comprehensive training will help you succeed.
实用英语电子教案1(第四版)Unit 4 PE1_U04_Text A
... according to a book by Dr. Leonard Zunin. — ... as stated by Dr. Leonard Zunin in his book.
according to: as stated by; in a way that agrees with e.g. According to George, she’s a great player. We are paid according to how much work we do.
There is a time for everything, and a certain amount of play-acting may be best for the first minutes of contact with a stranger. That is not the time to complain about one’s health or to mention faults one finds in other people. It is not the time to tell the whole truth about one’s opinions and impressions.
➢ The Essence of Good Manners
Text-Related Information
The Essence of Good Manners
Good manners have two aspects: an inner concern for other people’s needs and feelings, and an outer expression in certain kind of acts, by which our home training is often judged. If we have only the outer expressions it is like having the shell without the nut. The “nut” of good manners is thoughtfulness for others, and that just means applying the Golden Rule: treating others in the way that you would like to be treated.
《实用大学英语 4》Unit 1
6. 内容完整 (Completeness)
7. 具有特色 (Character)
Section B Reading
Text A Education in Britain
Text B Education in the US
Text C Preface
Text A Education in Britain
Education in Britain
New Words
Phrases and Expressions
Proper nouns
Education in Britain
Exercises
Task 1 Trying to Remember It Fill in the blanks without referring to the original text. Then check your answers. After that, read the passage aloud until you can say it from memory. Task 2 Reading Comprehension Ⅰ. Tell whether the following statements are true (T) or false (F) according to the text.
Section C Trying Your Hand
Part One Grammar
Part Two Practical Writing
Part One Grammar
名词从句
定义：在复合句中起名词作用的句子叫名词从句 (Noun Clause)。 分类：主语从句、宾语从句、表语从句和同位语从句 引导词：
新编实用英语综合教程1第四版Unit4
Speak and Recite
1 Work in pairs. Practice the following mini-talks about schedules and timetables.
1) Asking for an Appointment with the Manager
新编实用英语综合教程 1第四版Unit4
Unit Goals:
What You Should Learn to Do
1. Make / keep / postpone an appointment according to a work timetable
2. Make reservations according to the timetables of flights and trains
办公时间，营业时间 澳门
4) Asking About the Working Hours of a Ticket Office A: What are the office hours B: Well, the office hours are from 9 a.m. to 6 p.m. A: Do you work on weekends B: On Saturday the office is open from 9 a.m. to 3 p.m., but on
Back
conference, I'll be free. I'll be enjoying my weekend in Hong Kong.
Unit | Four
Joe: When are you coming back
Putting Language to Use
商务英语unit4 Marketing
Could you define the following concepts?
Market segment is a group of consumers who respond in a similar way to a given set of marketing efforts
Target marketing is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter
Selling Co buy products only if the company promotes/ sells these product
Marketing Concept
Societal Marketing Concept
• Focuses on needs/ wants of target markets and delivering satisfaction better than competitors
Marketing mix is the set of controllable tactical marketing tools
Introduction of Xiaomi
• privately owned Chinese electronics company
• headquartered in Beijing China.
Marketing Management
Marketing management is “the art and
science of choosing target markets and building profitable relationships with them.”
大学生实用行业英语1-3单元英语翻译
第一单元市场营销我们把市场营销看作是交易，把营销人员看成是管理交易的人。
从远古时期开始，人们一直在进行交易，以物易物，以物换服务，或以服务换服务。
市场营销或许是这样开始的：一个洞穴人发现自己有太多肉，但没有新鲜的蔬菜。
于是就和一个有蔬菜没有肉的人做交易。
一次简单的交易。
这么多肉换了这么多蔬菜。
这个洞穴人都很开心，因为两人都以自己的东西换得价值相等的东西。
随着时间的推移，越来越多的人住在一起，形成村落，交易变得更加复杂。
一个人以修屋顶来换取鸡和鸡蛋。
然后，他也许用部分的鸡蛋去换面包师傅的面包。
也有人可能帮人磨刀来交换让别人整修他的花园。
两人都是交换服务，而不是商品。
市场营销或许是这样开始的：一个洞穴人发现自己有太多肉，但没有新鲜的蔬菜。
于是就和一个有蔬菜没有肉的人做交易。
一次简单的交易。
这么多肉换了这么多蔬菜。
这两个洞穴人都很开心，因为两人都以自己的东西换得价值相等的东西。
随着时间的推移，越来越多的人住在一起，形成村落，交易变得更加复杂。
一个人以修屋顶来换取鸡和鸡蛋。
然后，他也许用部分的鸡蛋去换面包师傅的面包。
也有人可能帮人磨刀来交换让别人整修他的花园。
两人都是交换服务，而不是商品。
欲望是人类的需要所采取的文化和个性的形式。
食物是一个人的需要，而他的欲望是得到一个大汉堡。
得到购买力的支持时，欲望成为需求。
那些最棒的营销公司会下大工夫去了解顾客的需要、欲望和需求。
市场供给——产品、服务和体验市场提供产品、服务、信息、体验的组合体来满足人们的需要和欲望。
市场供给包括产品和服务。
服务——所销售的是一种无形的活动或利益，且不会导致所有权的变化。
营销短视症是指公司过度重视自己的产品，而忽视潜在的顾客需要。
顾客价值和满意度各种市场供给形成顾客价值和满意度，顾客据此来判断是否购买。
满意的顾客会再次购买，并告诉别人他们的好经验。
不满意的顾客转投竞争对手，向他人贬低该产品。
顾客价值和顾客满意度是开发和管理顾客关系的关键组成部分。
商务英语unit4 Marketing
Key concepts:
Share of customer
The portion of the customer’s purchasing that a company gets in its product categories.
Key concepts:
CRM – Customer relationship management …... “is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.”
Marketing Байду номын сангаасanagement
Marketing management is “the art and
science of choosing target markets and building profitable relationships with them.”
• Creating, delivering and communicating superior customer value is key.
You buy trousers, the salesperson offers you the shirt, tie, cufflinks, shoes. You buy a computer, the sales person offers you a printer, scanner, software. When done well cross-selling will dramatically improve your sales, profits and customer satisfaction. Done poorly it will drive customers away. It is NOT pressure selling.
大学实用英语1单元培训课件
Motivating Factors for Learning English Language
1 Grammar Foundations2 Common Mistakes
to Avoid
Master the essential
grammar rules and
Learn about common
structures to
grammar mistakes and
communicate effectively
Real-World Relevance
Explore the practical applications of English in everyday life, from reading newspapers to understanding global trends.
Basic Grammar
大学实用英语1单元培训 课件
欢迎来到大学实用英语1单元培训课件！在本课程中，我们将探索英语语言的 基础知识、语法、词汇、阅读和写作等方面，以帮助您提高英语沟通能力。
Introduction to Practical English for College Students
Why Learn Practical English?
Understand cultural differences and develop crosscultural communication skills to succeed in the global business environment.
大学实用英语4ppt教案
课程目标：1. 理解全球化对社会的积极和消极影响。
2. 掌握与全球化相关的词汇和短语。
3. 提高学生的阅读理解能力。
4. 培养学生的口语表达和讨论技巧。
课时安排：- 2课时教学对象：- 大学英语四级水平的学生教学材料：- 教材：大学实用英语4- 课件：PPT- 相关视频资料- 黑板、粉笔教学过程：第一课时一、导入（5分钟）1. 通过展示一些关于全球化的图片或视频，激发学生的兴趣。
2. 提问：“同学们，你们认为全球化对我们的生活有什么影响？”3. 引导学生讨论，引出本节课的主题。
二、课文学习（30分钟）1. 阅读课文（Text A）- 学生自主阅读课文，注意理解文章的主旨和细节。
- 教师在阅读过程中，引导学生关注重点词汇和短语。
- 阅读结束后，进行课文内容总结。
2. 讨论课文- 分组讨论：将学生分成小组，讨论课文中的观点和论证。
- 每组派代表发言，分享讨论结果。
三、词汇学习（20分钟）1. 词汇讲解- 教师讲解与全球化相关的重点词汇和短语，如：globalization, economic integration, cultural exchange等。
- 通过例句和练习，帮助学生理解和运用这些词汇。
2. 词汇练习- 进行词汇填空和翻译练习，巩固所学词汇。
四、总结（5分钟）1. 教师总结本节课的重点内容。
2. 回答学生提出的问题。
第二课时一、复习（10分钟）1. 回顾上一节课学到的内容。
2. 进行词汇和短语的复习。
二、口语练习（30分钟）1. 小组讨论- 将学生分成小组，讨论以下问题：- 全球化对我国的经济发展有哪些影响？- 全球化对我国的传统文化有哪些冲击？- 如何应对全球化的挑战？- 每组派代表发言，分享讨论结果。
2. 角色扮演- 分配角色，模拟不同场景下的对话，如：跨国公司招聘、文化交流等。
三、总结（10分钟）1. 教师总结本节课的内容。
2. 强调全球化对社会的双重影响。
3. 鼓励学生在日常生活中关注全球化现象。
21世纪大学实用英语(全新版)第一册 U4
1.5 periods Text B &Textrelated Exercises
0.5 period
Practical Reading
The teacher A. explains the course descriptions and has the students compare them with those in Chinese universities; B. gives the students 5-10 minutes to answer the questions after the course descriptions.
Unit 4 The Advantages of Learning English
Time 1 period
Contents
Plan
Speaking The teacher A. has the students relate the useful expressions to the theme of the texts, asking them to join the communicative interaction for comprehension and production; B. requests the students to read loud the dialogue before doing the role-play (independent of the script); C. encourages students to use the language they have learned from the texts and to be specific while exploring the most important advantage of learning English in the exercise of monologue.
大学综合英语第一册Unit_4
Unit 41.turn away: refuse to help (sb.) or allow (sb.) to enter a placeHe turned all the applicants away.他拒绝让无票的观众入场。
He turned away the audience who didn’t have the tickets.turn down 拒绝；调低turn in 交还，上交turn into 使…变成turn off 关；拐弯turn out 生产，制造；证明，结果turn over 仔细考虑turn up 出现，来到；开大，调大2.work out: plan; solve; calculateThey’ve worked out a method of sending a spacecraft to the space.The accountant has worked out your share of the expense at 1,000 yuan.3. weekly1). adj. happening once a week or every weekHe thinks his weekly wage of 100 yuan is enough.2). adv. once a week; every week; by the week《21世纪报》每周出版一次。
21st Century is published weekly.3). n. a publication issued once a weekBusiness Weekly 《商业周刊》Publishers’ Weekly (美)《出版商周刊》a twice weekly 半周刊4. do with1) (used in questions with what)deal withTell me what you did with yourself this week.The child didn’t know what to do with himself for excitement.2) tolerate我不能忍受他和他的无礼。
大学实用英语 1
A. Because Helen told him to take it.
B. Because his parents want him to do it.
C. Because he wants to take the test.
Listening and Speaking
4. What is Helen’s plan for this term? A. She hasn’t got a plan yet. B. She wants to pass the PETS test. C. She wants to pass the PRETCO test. D. She will pay more attention to specialized courses. 5. According to the conversation, why do the students like the school? A. Because it is very big. B. Because it has many trees surrounding the lake. C. Because it is beautiful. D. Because it is not only beautiful but also has many good teachers.
Listening Script
Tom: Hi, Helen, What do you think of our school? Helen : It’s very beautiful with so many trees and fl owers. It’s just like a garden. Tom : Yeah. And I have been told that the teachers here are very professional and qualified. Helen: It’s so nice to have been admitted to such a school. Have you got any plan for the first term? Tom: I surely have. A senior student told me that I’d better take the level test this year so that I could have enough time for the preparation of PETS next year. How about you? Helen : My parents and I think that I should pay more attention to specialized courses. You know I don’t want to fail to pass the term examinations.