BMW Company
宝马公司简介英文_英文简历模板
宝马公司简介英文宝马与一些车坛老大哥如菲亚特、福特、雷诺、劳斯莱斯等相比下显得是一间很年轻的造车厂。
下面是小编为你整理的宝马公司简介英文，希望对你有用!宝马公司简介BMW and some car big brother, such as Fiat, Ford, Renault, Rolls-Royce, etc. compared to the next is a very young car factory. But in the 1930s it produced the world's best sports car and limousine, which recovered from the destruction of World War II and the fiscal recession of the 1950s. In the early 1970s, it became one of the protagonists in the world's high-performance and luxury sedan markets and continued to this day. BMW's full name is the Bavarian car factory. It was registered by a company that made an aircraft engine in March 1916. The first successful product of the company was the inline six-cylinder engine designed by Fitz, which was assembled on the German fighter during World War I. German ace pilot Ernst Udter attributed a significant portion of their success to the BMW engine.宝马公司历程In 18 November, the end of the First World War, Germany became a defeated country, their aircraft were "the Treaty of Versailles" as "war weapons" to prohibit the production, so the company carried out a series of reorganization, and the purchase of Healy The manufacture of the Austrian factory, but later found helios motorcycle nothing, almost the BMW dragged down.In 1922, BMW developed the first motorcycle engine, although not adopted, but has set an important direction for the depot, and then in the nuremberg victoria-worke plant to re-create a design by Max Fitz Of the 500ml air-cooled level of thetwo-cylinder motorcycle engine, assembled in the revolutionary r-32 motorcycle, its power is through the drive shaft rather than the chain to the rear wheel, r-32 for the classic BMW motorcycle Set the sample. In 1924, BMW put the r-32 into the market and soon succeeded.Before 1992, BMW in China is not called the BMW, and was translated as "Ba Yier". This is because BMW's full name is "BayerischeMotorenwerkeAG". At that time, although the BMW has been famous in foreign countries, but the Chinese people on the car brand is still very strange. Chinese name changed to BMW, the consumer attention, sales have gradually expanded. "BMW's name highlights the noble luxury with the BMW car, but also with the Chinese traditional title seamless, while pronunciation is also similar to the BMW." BMW's Chinese high-level once explained the "BMW" the origin of the name.宝马公司产品历史The Twentieth Century BMW 315BMW wanted to make his own car, but it did not want to challenge the big Daimler-Benz car at that time, so decided to try some small cars. At that time a factory called Essoni transport industry has a name called Walter Fort (wartburg), later renamed Dixi (dixi) car brand. At that time, Dixi car sales are poor, so to the British Austin (austin) depot to apply for the right to manufacture 7 cars in Germany, 1927 officially put into production, renamed dixi315dai (da that the German version), this by the German customers welcome Of the British and German mixed race, so that the depot rejuvenated. In the eyes of the shareholders of BMW, Eisenhower and BMW merger is a best opportunity to improve brand competitiveness, and finally in 1928 the two merged. July 1929, BMW launched the first car 315, is thebeginning of the production of dixi315 transferred to the experts do not agree with the dixi315 BMW is the first car, in any case, the BMW 315 has been produced until the end of 1932, lasted nearly 6 year. Dixi is a very basic means of transport, but it makes BMW into the four-wheel world. It did not look like a car, but the owner of Dixi can not wait to start the test on the track, it is surprising that a Disi car actually in the 1929 Alpine rally in the success.March 1932, the factory from 315 improved 320 was born, it is equipped with a 782ml engine, the new car began to have their own personality and direction, power from 11 kilowatts to 15 kilowatts. In 1933, at the Berlin Motor Show in Germany, BMW demonstrated their latest 303, evolved from 320, with a 6-cylinder, double carburetor, 1173ml cylinder capacity, 22-kilowatt high-performance double Door four seats car, the front cover accounted for half of the body, both sides of the same ventilation design to the center line, compartment space is adequate and comfortable. 303 and then extended to 315,319,320 and 321 type, BMW's creative source is flowing. In addition, it seems that BMW has a soft spot for the sports car, 1935 BMW's first sports car 315-1 come out, it is 315 improved version, equipped with three Solix carburetor six-cylinder engine power increased to 29 kilowatts, Speed up to 130 km, this car is also low fuel consumption, safe and easy to control and well-known in the world. Its elegant design highlights the rigorous demands of BMW for performance. The 315-1 two-seater was manufactured in 1935 and 1936, producing a total of 242 cars, but it set a sample for subsequent successful BMW cars. In 1936, the appearance and the old, increased the cylinder volume to 1911ml 319 available, power increased to 40 kilowatts, the speed also increased to 140km, the compression ratio of 5.6: 1. At this time BMW also began to manufacture touring car market, which is today known as the three-compartment four-door car, which is beautiful 326 car, its classic body design makes it 1936 Berlin Motor Show on the eye-catching Bright spot. Its object is the middle class family, used to attract Mercedes-Benz customers, but it also represents the BMW is moving towards the high-end market. This was the most successful BMW in the 1930s, with 16,000 vehicles sold between 1936 and 1941. 326 provided hydraulic brake, torsion bar rear suspension system, newly designed independent front suspension system and used to replace the previous BMW Car chassis solid body, it has a convertible and hard top two models, the maximum speed of up to 112 km. In the same year, BMW's 4-cylinder engine design line to 6-cylinder engine design, and the use of 4-cylinder engine 309 also at the same time stop production. 326 soon became the main force of the BMW 6 cylinder car, which also includes poor sales of 320 (1937-1938) and 321 (1939-1941). While BMW was successful with its family and luxury sedans, it has developed classic models that will be the greatest models of the 1930s. 1936 BMW launched the 328 car on the impact of the sports industry is huge, it improved the 315-1 sports car design, equipped with high-performance aluminum cylinder head BMW 2 liter engine, you can choose the game dedicated gearbox and Quick-release wheels, the maximum speed of the 328-type car is close to 150 km, the light-weight chassis makes the suspension system relatively soft, but the operation is extremely comfortable. In the remainder of the 1930s, BMW 328 became a sign in the design of a sports car, and in the years after the war it became a classic, collectively for collectors and classic car racers. For many BMW enthusiasts it isstill the highest point in the history of the company!Elegant appearance BMW 328328 sports car in Le Mans 24 hours matchElegant design is a feature of a series of sedans throughout the late 1930s. The 327 is one of the most beautiful models in all BMW cars, and it is the early 326 Coupe version. Because the company decided to launch the first 328 two-seater, so 327 delayed until 1937 was launched, it is equipped with 328 sports car 2-liter engine high-performance models. By the end of the thirties, the BMW was precisely the culmination of the rich Nazi German lifestyle. In addition to the engine to choose from, 327 offers the possibility of choosing a professional handmade product, if you wish, you can buy a wooden body in a two-door or convertible. BMW's series of cars can almost meet the needs of each grade, of course, the premise is that you have enough money.However, when the BMW continued to launch its beautifully designed, horsepower strong car, the German industry's huge energy was used to create war tools. The German plan is better armed than its potential enemies. Companies like BMW are an indispensable part of the plan. By 1939, BMW was widely involved in a series of high-tech military projects, including aircraft development, jet engine and rocket engine, but the German furnace refining out of steel can still be used to manufacture cars. BMW in the war before the last design is about to launch, it is the classic design of the thirties last one. 335 was introduced in 1935, it is equipped with a 3.5-liter engine, is 326 luxury improved. This model did not continue to produce until 1941, and became a favorite of senior officers. It is not mass production, the total number of only 410.By 1939, BMW had been developed as a carmaker for more than a decade, but the outbreak of the Second World War proclaimed the end of this period. BMW is still producing, but the company's design and resources have turned to war use, BMW's use of labor has increased significantly, many of them from prison and concentration camps. The company's expertise in aircraft engine production is a major factor in the German Air Force's access to technology. The famous Fork Wolf 190 fighter engine is produced by BMW. BMW's success attracted the attention of the Allies, it was in Munich factory was a continuous bombing. One day in July 1944, nearly 12,000 bombs attacked BMW's factory.In 1945, the end of World War II, Germany unconditional surrender, split into East and West Germany, to suffer Sennaher to become part of East Germany, and all the facilities of the Munich factory were blown away by the Allies, this hit several years To recover, the second time experienced war BMW, to up to 7 years before they can re-production, when the BMW vitality is very fragile.Before the full revival, BMW made a three-year research and development of aircraft engines for an American company between 1945 and 1947. While the destruction of the Munich factory started from scratch, began to use aluminum production of various containers. In 1948, BMW raised enough money to start rebuilding a motorcycle factory, which was ready to launch the first vehicle r-24 motorcycle after the war. And at the same time proceed with the development and development of r-51 motorcycle work, BMW has returned to the old motorcycle manufacturing, they can once again began to rush to the car dream. Deutsche Bank provided the necessary financial supportfor BMW's rejuvenation. Despite the absence of signs of the car, the r-24 motorcycle proved to be the winner of the market, and they had been successful on both the road and the track. R-51 is launched after r-24, like r-24, it is the original BMW motorcycle direct successor, they have the basic characteristics of the BMW - the level of dual-cylinder engine and shaft drive system.At that time in the car to sell people can not afford the economic situation of two rounds and three motorcycles is undoubtedly the most suitable means of transport. BMW's motorcycles strongly attracted young German people who wanted to rebuild their lives after the war. There is another advantage of motorcycles, it is for the urgent need to relax and entertain the public to provide special competition game.Although the BMW 328 rule the world of sports cars have been the past decade, when the way of life has long been outdated, but the BMW 328 technology is still useful, all aspects of the BMW car to make life, the British can not wait for BMW's recovery , To be improved directly. In 1945, the British reconstruction of 328, 326 type also to recover. The same Americans are also very fond of the 328 type, they purchased the engine from the UK, redesigned the body and increased power to 97 kilowatts, and then shipped to the US market. In the late '40s, however, he led several former BMW engineers at the baden · baden reconstruction workshop, using 328 parts to develop a series of the latest sports car, he put him The BMW train is called Velitas. The Velitas train is suitable for both track and road driving. They were very successful in the German road race in the late 1950s and early 1950s, and thus aroused great nostalgia for the great movement traditions established before the war. The existing Velitas car is a collection of treasures. Andtheir designer Ernst Loew in the fifties to return to BMW to help companies rebuild the car manufacturing department.New starting point BMW 501In October 1952, BMW finally put into production car, made the car is the pre-war 501 family of four-door car, that before the war 6-cylinder 2-liter engine, single carburetor, can only provide 48 kilowatts of power. As the other equipment is completely new design, the new luxury car will weigh 3,000 pounds, although the maximum speed can reach 135 km, but the acceleration to 96km / h will take more than half a minute. BMW only the old engine as a short-term solution, engineers are designing 3.2-liter v8 engine, its output horsepower is far more than the old six-cylinder engine. The main investment in new plant, equipment and manpower is an adventurous action, and if the decision to produce a luxury car is wrong, the company will face the possibility of a financial breakdown. But the fact that BMW customers still like 501, the car continuously out of the factory, to 1955 was replaced by 502 when a total of 5692 501 cars were manufactured.In the years of production 501, its engine has undergone a series of improvements. Fitted with a 12v electronic system, a dual chamber Solix carburetor, a new camshaft and a new zf gearbox. But until 1954 v8 engine came out after the start of the real revolution. 501 was replaced by 502, this eye-catching new engine is the first German alloy made of large displacement v8 engine. Initially it could produce 95 horsepower, but it was continually strengthened. 502 luxury cars work well, the maximum speed of nearly 160 km, and have a good acceleration. Its sales began to grow.1955 BMW has launched two new cars, enough to restorethe company to the pre-war position. Sporty 503 marks the return of BMW to 315 and 328 as the representative of the production of high-performance car tradition, its maximum speed reached 190 km, but sales are not. 507 is the case, but it is the 30's BMW car after the most popular one.In the late fifties, when the German economic miracle continued, people can dominate the income has increased, the car has become more and more people dream. But for most buyers who have a cheap little car is realistic, although it may not be comfortable. So 1955 BMW from its luxury v8 series to the other extreme - to provide customers with a minimum car, people no longer have to find the parking space and worry, do not bother to repair those little damage The This new car is called Isetta, belonging to the so-called "bubble car" in the 1950s. It was designed by an Italian refrigerator maker, Renzo Ricardo. BMW is one of several companies that are licensed to produce. It can be directly into the tiny parking space. Many people can only look at the luxury v8 series of people can finally buy an Iraqisa. BMW sold 160,000 units of the Iraqi tower, later models also installed on the 600cc BMW motorcycle engine. Ironically, it was this strange car that helped BMW survive, and its sales were enough to make the company capable of producing the new 700-series train.700 seriesThe 700 series was introduced in 1959, and its 700cc motorcycle engine is only bigger than the 600 series of bubble cars, but it looks like a real car, so that it has a number of stable customers. 700 standard models of the engine can produce 30 horsepower, sports can be more than 10 horsepower, in its small and light body performance is excellent. In the 700 series ofmodels also includes a number of medium-sized engine with a convertible, they are in a series of events in the success. Its different versions have been produced in 1965, is a very important BMW family car, although not for the company to bring huge wealth, it makes the company repay all the debt.At the same time as the 700 series was introduced, developers found a need for a slightly larger car to cover the gap between the small 700 series and the large luxury car. But the company's decision-makers on which to produce the type of car is still controversial. At this point, the company is almost on the verge of collapse. In 1959, the big shareholders of BMW forced the company to accept the Daimler-Benz low-cost acquisition requirements, BMW sellers and small shareholders who resisted this request, the financier Herbert and Harald Quinte acquired BMW's massive stock, they demanded a production for the growing German middle class sedan. 700 series of success to the company to win the time to produce this car. It is in the autumn of 1961 at the Frankfurt Motor Show launched a new type of 1500 sedan. It has not been officially put into production, but BMW feels it should be exhibited to attract potential customers. In the appearance of the development of the car on the company invited the Italian designer Mitchell Lotti, the BMW's traditional double kidney grille installed in the new car. Chassis, body and mechanical devices are rushed to develop, 1500 finally catch up with the deadline, the car at the auto show was a great success, thousands of cars were ordered out, but immediately there are many large-scale production problem.The initial trial production began in February 1962, but it was only in October to begin production. Although by the end of 1961 has been 20,000 cars were ordered, then only 2,000 carsfactory. For the BMW 1500 is a new start in the company they are called the new train, is a natural track master, on the road can also provide racing-like performance. Another of the main features of the 1500 is that it liberated BMW from the positive competition of Mercedes and then. 1500 engine for the modern BMW car set a sample. It is designed for high-speed driving, can be on the highway at nearly 100 miles per hour speed, fuel consumption is only half of the 502 v8 series. Its beautiful design, excellent driving performance is suitable for the needs of the middle class, in the end of World War II seventeen years later, the car finally saved the company.With the success of the 1500 series, BMW began to give up it that is not very profitable old models. The small Iseta was discontinued in 1962, and the 501 and 502v8 series ceased production in 1963. Four-cylinder 1500 engine can accept higher performance debugging, it can also further expand the capacity.1.8-liter version of the new car named 1800, launched in 1963, in appearance only a chrome horizontal stripes and a badge to see the difference. BMW engineers to exercise for the design concept, there are more high-performance engines to be launched. During the same period they also developed a high-performance t1 engine for the international tour, with a high compression ratio, an additional carburetor and a different performance option.The show was still behind, and in the next decade of the 1970s, different models based on this design were introduced to meet the needs of the new BMW market. Basic section of the most important one is the two-door train type 1802, two-door car than the same level of the four-door light much lighter, the performance requirements of the car buyers are more like. Product development continues, the 20xx series with a 2-literfour-cylinder engine was introduced to the market in 1966. The new BMW changed the traditional definition of the sports car, and their performance surpassed most of the sixties two-seater racing. It is more like an ordinary car. The 200 series eventually launched a fuel injection model tii in 1969, which has a maximum speed of 185 kilometers per hour. The two-door version of the 20xx launch in 1968, road test drivers were crazy, and soon it became a fashion. At the same time it is in the US market performance is also very eye-catching, but the US version of the 20xx car is less so less standardized European car impact.Although the four-cylinder series of cars to save the BMW, but the company did not forget can be traced back to the 30's traditional six-cylinder engine. 2500 series is BMW's rapid development of new technology introduced another new product. Four-cylinder car with 1500cc engine at the beginning, you can easily expand to a larger capacity, six-cylinder car also used the same method. Growing demand caused a period of change and expansion, the new factory was acquired and rebuilt, and the motorcycle factory was moved to Berlin. Ten years ago the company is also on the brink of bankruptcy is growing rapidly. Six-cylinder sedan has four and two-door models. 2.8-liter and 3-liter two-door car is one of the most beautiful products of BMW's seventies. Six-cylinder four-door and two-door sedan launch BMW once again and the old rival Mercedes began to compete. With the increase in German middle class wealth, BMW to their own products into a broader economic class. After the launch of the 3-liter csi in 1971, the company began to attract the attention of the high-end market again. Csi has six-cylinder engine, excellent performance is also high prices. Elegant 3-liter csi once again positioning the BMW in the 30s 327 car will takeit to the position, after the Second World War BMW experienced a whole cycle, the company from the post-war giant pain stood up, Experienced an unstable period, the success of it has the opportunity to return to the original excellent and high-performance concept.3.0csiIn the early 1970s, BMW began building its office building in Munich, which represented its return to the dominance of the German auto industry. The building made full use of high-tech construction methods to build a four-cylinder appearance, in 1972 when BMW is developing the third generation after the war car, the building was completed.In the mid-1980s, BMW acquired the scrap barracks in the northern suburbs of Munich and proceeded to convert it into the BMW Research Engineering Center (fiz). The center has a design and testing equipment, BMW is another production center of the prototype and pilot. In 1985, the first team cooperation project was carried out here. In 1990 the center was formally established, and has been careful to expand its activities.ExpansionIn order to expand the market to comply with the growing group, BMW in 1994, the acquisition of the British Rover (rover) group, including the name of Rover, Land Rover, mini and mg. BMW needs to modernize its products and plants, which makes the acquisition of other factory costs relatively low. BMW spent $ 800 million on the acquisition.BMW's acquisition of Rover soon, the value of the pound rose 50%, which led to the modernization of the plant issued a higher cost. So in 20xx, BMW decided to no longer feasible Rover and mg two factories to 10 pounds at a nominal price to sell tothe British Phoenix Group. Land Rover was soon sold to Ford, but BMW decided to keep the mini brand and start developing a new generation of mini models.20xx BMW from Rolls-Royce's original owner Volkswagen bought the 'Rolls Royce' brand brand, ready to compete with the public Bentley brand competition for high-end market, although BMW agreed not to use the brand before 20xx, but Also began planning its new factory in West Sussex's Goodwood for the new Rolls-Royce. January 20xx, belonging to the BMW Rolls Royce launched the seventh generation of Mirage sedan.Standing at the pinnacle of the contemporary luxury sedan brand, BMW can look back to those who save the company's excellent cars, those who are misled almost destroyed the company's "scavenger car." Through the ruins of war can also be farther to see the development of the 30's high quality standard elegant car and two-door car. From BMW's first sports car 315, or even longer to Dixi-based small Austin 7-type car began, BMW has gone through a long road, they are to bring pleasure and enjoyment, but also Leaving the world forever can not erase the good memories.。
德国宝马公司简介
德国宝马公司简介宝马是驰名世界的汽车企业之一，也被认为是高档汽车生产业的先导。
那么大家想了解一下德国宝马公司吗?小编给大家整理了德国宝马公司的相关资料，让我们一起来了解一下吧。
德国宝马公司简介宝马是驰名世界的汽车企业之一，也被认为是高档汽车生产业的先导。
宝马公司创建于1916年，总部设在德国慕尼黑。
80年来，它由最初的一家飞机引擎生产厂发展成为今天以高级轿车为主导，并生产享誉全球的飞机引擎、越野车和摩托车的企业集团，名列世界汽车公司前20名。
宝马也被译为“巴依尔”。
宝马公司的全称是"Bayerische Motoren Werhe A.G",BMW就是这三个单词的首位字母缩写。
BMW的前身是一家飞机工厂，成立于1916年3月7日，最初以制造流线型的双翼侦察机闻名于世,这家公司的名字叫BFW(Bayerische FlugZeug-Worke)，“巴伐尼亚飞机制造厂”，公司始创人名吉斯坦·奥托(Gustan Otto)，其父是鼎鼎大名的四冲程内燃机的发明家。
吉斯坦在航空的高度成就，使他怀着很大的野心制造汽车，他这一决定，为汽车历史写下了光荣的一页，那就是受到今天万千车迷爱戴的德国BMW车厂了。
品牌故事BMW公司的历史始于1916年，公司最初是一家飞机发动机制造商，1917年还是一家有限责任公司，1918年更名巴伐利亚发动机制造股份公司并上市。
BMW是Bayerische Motoren Werke的缩写。
在初创阶段，公司主要致力于飞机发动机的研发和生产。
BMW的蓝白标志象征着旋转的螺旋桨，这正是公司早期历史的写照。
但是现任的宝马总裁却更正说，人们总以为蓝白标志是螺旋桨，其实应该是，宝马的总部在慕尼黑，德国的巴伐利亚州，而巴伐利亚州的州旗是蓝白相间的，宝马的名字又是巴伐利亚发动机公司，宝马就代表了巴伐利亚，代表了德国最精湛的发动机技术。
1923年，第一部BMW摩托车问世。
宝马公司简介
宝马在美国
标新的定位：从“舒适”转向“驾驶 面对这种情况，埃一普广告公司决定把目标市场定位于战后新一代人身 上。 这一代出生于美国的生育高峰期，与习惯于坐卡迪拉克汽车的父辈相比 ，他们有自己的个性、追求和偏好，他们渴求有一种新的品牌来标志他 们的价值观。宝马汽车优异的驾驶性能和精心的内部设计正好吻合战后 新一代热情好动；追求刺激的消费心理。
终极驾驶机器
BMW公司背景
BMW ，正式全称为巴伐利亚发动机制造厂股份有限 公司（德文：BayerischeMotorenWerke AG），是德 国一家世界知名的高档汽车和摩托车制造商。 创建于1916年，总部设在幕尼黑。创始人是卡尔· 拉普和马克斯·弗里茨。
90多年来，它由最初的一家小型飞机引擎生产厂 发展到今天以高级轿车为主导，并生产享誉全球 的飞机引擎、越野车和摩托车的企业集团，名列 世界汽车公司前20名。
宝马在美国
标新的定位：从“舒适”转向“驾驶 以“终极驾驶机器(The Ultimate Driving Machine)”写真宝马汽车，这 个广告主题及定位取得了巨大成功，因为它： · 与其他强调“坐车享受”的豪华轿车完全区分开来，突出了宝马汽车 的差异和优势。
· 吸引了人数虽少但极具活力的新一代。
因此，在这个新的市场上，宝马汽车要充分利用其优异的驾驶性能，而 不是简单地在电动车窗、皮革椅座、镀铬车身上和其他品牌竞争。
10月份，奢侈品品牌Gucci被指在华用工双重标准，并爆发“虐工门”，让这个一向在中国口碑不错的奢侈品企业，一夜之间成了千夫所指的“血汗工厂”。 2011年11月2日，美国安全化妆品运动联盟表示，强生婴儿洗发水中含有可致癌的二恶烷以及季铵盐15。美国、中国、加拿大等5国市场所售产品中仍含有该物质。
宝马公司简介英文
宝马公司简介英文BMW, also known as Bayerische Motoren Werke AG, is a German automobile manufacturing company founded in 1916. The company has established itself as one of the leading luxury car manufacturers globally. With its iconic brand image and commitment to producing high-quality vehicles, BMW has become synonymous with innovative engineering, cutting-edge design, and unmatched performance.BMW's origins trace back to a German aircraft engine manufacturer called Rapp Motorenwerke. However, after World War I, the Treaty of Versailles prohibited Germany from producing aircraft engines. As a result, the company shifted its focus to producing motorcycles, and eventually, automobiles.From its early days, BMW has been dedicated to creating exceptional driving experiences through its vehicles. The company's commitment to quality and craftsmanship is evident in each car it produces. BMW's cars are known for their precision, dynamic performance, and superior handling, setting them apart in the luxury car segment.Over the years, BMW has expanded its product line to include a wide range of vehicles, including sedans, coupes, convertibles, SUVs, and electric vehicles. Each model incorporates advanced technologies, innovative features, and state-of-the-art safety systems. BMW's electric vehicles, under the i sub-brand, showcase the company's commitment to sustainability and eco-friendly driving solutions.BMW's success can be attributed to its relentless pursuit of excellence in every aspect of its operation. The company's design teams continually strive to create sleek and stylish vehicles that embody the perfect balance of elegance and performance. BMW's engineering teams work tirelessly to innovate and improve its driving dynamics, resulting in vehicles that deliver an exhilarating experience on the road.BMW's sales and distribution network span across the globe, making its vehicles accessible to customers worldwide. The company has manufacturing plants in different countries, including Germany, the United States, China, and South Africa, allowing it to cater to the diverse needs and preferences of customers in various markets.In addition to its automotive division, BMW also operates a renowned motorcycle division under the BMW Motorrad brand. BMW motorcycles are known for their powerful engines, innovative technology, and exceptional performance. The brand has a loyal following of adventure-seeking riders who appreciate the thrill and quality offered by BMW motorcycles.BMW is also actively involved in motorsports, showcasing its racing spirit and technical prowess. The company has a successful history in Formula One racing, touring car championships, and endurance racing competitions. BMW's motorsport division not only serves as a platform for technological advancements but also helps promote the brand globally.As a socially responsible company, BMW consistently strives tominimize its environmental impact through sustainable manufacturing practices. It actively promotes recycling and energy efficiency in its factories, as well as invests in research and development of alternative energy sources.In conclusion, BMW is a global automobile manufacturing company that has built its reputation on a foundation of excellence, innovation, and luxury. Through its dedication to quality, performance, and sustainability, BMW continues to set new industry standards. With its diverse product lineup, global presence, and commitment to creating ultimate driving experiences, BMW remains a leader in the luxury car market.BMW is known for its iconic designs, which have become instantly recognizable on roads worldwide. The company's design philosophy is centered around creating vehicles that are both aesthetically pleasing and functional. BMW's designers pay great attention to every detail, ensuring that each element contributes to the overall harmony and performance of the vehicle.The brand's design language encompasses clean lines, dynamic proportions, and an unmistakable elegance. BMW cars have a distinctive look, with their kidney-shaped grilles and dual round headlights. These design elements have become signature features of the brand, setting it apart from its competitors.BMW's commitment to innovation is also evident in its use of materials and technologies. The brand incorporates lightweight materials, such as carbon fiber-reinforced plastic (CFRP), into its vehicles to enhance performance and fuel efficiency. CFRP is not only lighter than steel but also stronger, allowing for betterhandling and improved safety.Furthermore, BMW's interior design is a testament to its dedication to creating a luxurious and comfortable driving experience. The brand's cabins are meticulously crafted, using high-quality materials such as leather, wood, and metal accents. The ergonomics of the interior are carefully considered, ensuring that all controls are easily accessible and intuitive to use.In recent years, BMW has embraced digitalization and connectivity, incorporating advanced technologies into its vehicles. The brand's infotainment system, known as BMW iDrive, provides seamless integration with smartphones, allowing drivers to access navigation, music, and other features through a user-friendly interface. BMW iDrive also includes voice recognition and gesture control, making it even more convenient for drivers to operate the system while keeping their focus on the road.BMW is also at the forefront of autonomous driving technology, exploring ways to enhance safety and convenience on the road. The brand's vehicles are equipped with advanced driver assistance systems, such as adaptive cruise control, lane-keeping assist, and automatic emergency braking. These features help to mitigate the risk of accidents and make driving more comfortable and stress-free.In recent years, BMW has made significant strides in the field of electric mobility. The brand's electric vehicle lineup, under the BMW i sub-brand, showcases its commitment to sustainable and eco-friendly solutions. The BMW i3, one of the brand's electricmodels, is built using sustainable materials and features a carbon fiber reinforced plastic body. The BMW i8, a hybrid sports car, combines a powerful electric drivetrain with a gasoline engine, delivering impressive performance and fuel efficiency.BMW's electric cars are not only environmentally friendly but also exemplify the brand's dedication to innovation. The company continues to invest in research and development to improve battery technology, charging infrastructure, and range capabilities. BMW is actively working towards a future where electric mobility becomes the norm, contributing to a cleaner and more sustainable transportation industry.Apart from its automotive division, BMW is also involved in various other ventures. The company has a successful financial services division, providing leasing, financing, and insurance options to BMW customers. This helps make owning a BMW more accessible and convenient for customers around the world.BMW is also committed to corporate social responsibility and actively supports various charitable and community initiatives. The company's philanthropic activities include funding projects in education, arts and culture, and social welfare. BMW is dedicated to being a responsible corporate citizen, actively engaging with the communities in which it operates.In conclusion, BMW's success as a luxury car manufacturer can be attributed to its unwavering commitment to excellence, innovation, and sustainability. From its iconic designs to its advanced technologies, BMW continuously strives to push the boundaries ofautomotive engineering. With a global footprint and a diverse product lineup, BMW remains a coveted brand for discerning customers seeking the ultimate driving experience.。
BMW英文简介
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• • M8
SUV:X1,X3,X5 ,X6，X6高效混合动力
高性能：M3，M3 COUPE，M3 CABRIOLET，M5，M6，Z4M，Z4M COUPE ，X5M，X6M， 型号后面的:
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16i 18i 18d 20i 20d 23i 23d 25i 25d 28i 28d 30i 30d 35i 35d 40i 40d 50i 60i
两位数字为大致的排量 (现在的18i为2.0发动机，23i为2.5发动机，X1的25i为3.0发动机，35i 和40i为3.0T发动机，50i为4.4T发动机)，其中5系和3系有些车型的型号中带x，即带有X-Drive四 驱系统，带L的即加长版。
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BMW M8
the engine speed at 9000rpm-10000rpm issued under 1000hp
Fortune 500 companies
---- BMW Introduction
About BMW
• BMW, the whloe name Bayerische Motoren Werke. Group today - high growth in the current high-end brands, BMW Group is the world's most successful and profitable automobile and motorcycle manufacturers. • Focus on the uniqueness of each brand in the same time, BMW Group will launch new products into new areas and to promote the company's family of products to more new markets. ,the company will enter a new realm.
宝马的企业文化
宝马的企业文化宝马（Bayerische Motoren Werke AG）是世界知名的汽车制造商之一，总部位于德国慕尼黑。
宝马以其高品质、创新和卓越性能而闻名于世。
企业文化是宝马成功的关键之一，它为员工提供了一个积极、创新和团结的工作环境，同时也塑造了宝马品牌的核心价值观和行为准则。
1. 使命和价值观宝马的使命是为客户提供出色的汽车产品和服务，以满足他们的需求和期望。
宝马的价值观包括卓越、创新、可持续发展和社会责任。
这些价值观贯穿于宝马的各个方面，从产品设计到员工行为，都体现了宝马对品质和可持续发展的承诺。
2. 领导力和员工发展宝马重视领导力的培养和发展，鼓励员工发挥他们的潜力，并提供培训和发展机会。
宝马的领导者被期望具备卓越的管理和领导能力，能够激励团队并推动创新。
3. 创新和技术宝马一直致力于创新和技术的发展，以提供最先进的汽车产品和解决方案。
宝马鼓励员工提出新的想法和创新，并提供资源和支持来实现这些创新。
宝马的创新精神体现在其产品设计、工艺技术和可持续交通解决方案中。
4. 团队合作和多样性宝马鼓励团队合作和多样性，认为多样性是创新和成功的关键。
宝马的团队由来自不同背景和文化的人组成，他们共同努力，共同实现宝马的目标。
5. 客户导向和品质宝马将客户放在首位，致力于提供卓越的客户体验。
宝马的产品和服务都以客户需求为中心进行设计和提供，并通过不断的改进和创新来提高品质和满足客户期望。
6. 社会责任和可持续发展宝马积极履行社会责任，致力于可持续发展。
宝马关注环境保护、资源管理和社会公益事业，并采取措施减少对环境的影响，提高可持续性。
7. 激励和奖励宝马通过激励和奖励机制激发员工的工作动力和创造力。
宝马鼓励员工积极参与团队活动、提出创新想法并取得成果，并通过薪酬、福利和晋升机会来奖励他们的贡献。
总结：宝马的企业文化以卓越、创新、可持续发展和社会责任为核心价值观，通过领导力和员工发展、创新和技术、团队合作和多样性、客户导向和品质、社会责任和可持续发展等方面的实践来体现。
宝马的企业文化
宝马的企业文化宝马（Bayerische Motoren Werke AG）是一家总部位于德国慕尼黑的全球知名汽车制造商。
宝马以其卓越的工艺、创新的设计和高性能的汽车而闻名于世。
除了出色的汽车产品，宝马还以其独特而强大的企业文化而备受赞誉。
1. 使命和愿景：宝马的使命是成为全球领先的豪华汽车制造商，为客户提供卓越的产品和服务。
宝马的愿景是通过创新、可持续发展和社会责任来塑造未来的出行方式。
2. 核心价值观：（1）卓越品质：宝马以卓越品质为基石，致力于提供高性能、可靠和安全的汽车。
公司在每个细节上都追求卓越，以确保客户的满意度和忠诚度。
（2）创新精神：宝马鼓励员工持有创新精神，并提供一个积极的工作环境，鼓励员工提出新的想法和解决方案。
创新是宝马成功的关键，公司不断推动技术和设计的进步。
（3）可持续发展：宝马致力于可持续发展，将环境保护和社会责任视为企业成功的重要组成部分。
公司采取各种措施来减少对环境的影响，并积极参与社区和慈善事业。
3. 企业文化特点：（1）员工关怀：宝马重视员工的发展和福利，提供良好的培训机会和职业发展通道。
公司鼓励员工的个人成长，并提供平等和包容的工作环境。
（2）团队合作：宝马鼓励员工之间的合作和团队精神。
公司注重团队合作的重要性，鼓励员工分享知识和经验，共同努力实现共同的目标。
（3）客户导向：宝马将客户的需求和满意度放在首位，致力于提供卓越的客户体验。
公司积极倾听客户的反馈和建议，并不断改进产品和服务。
（4）多元化和包容性：宝马鼓励多样性和包容性，并认为不同的观点和经验可以带来创新和成功。
公司致力于建立一个多元化和包容性的工作环境，尊重和欣赏每个员工的独特之处。
4. 企业文化的实践：（1）员工培训和发展：宝马为员工提供广泛的培训机会，包括技术培训、管理培训和领导力发展。
公司鼓励员工参与学习和成长，以提高他们的专业知识和技能。
（2）创新项目：宝马鼓励员工参与创新项目，提出新的想法和解决方案。
品牌管理-宝马BMW
4. 地域多样化的收入来源
与大多数竞争对手不同，宝马并不依赖其本土市场或其他几个主要市场来 赚取大部分收入。宝马在销售车辆的收入和销量方面的主要市场是中国，该 公司销售超过464,000辆汽车和摩托车，2015年销售额达到158.56亿欧元。 尽管如此，这仅占总收入的17.2％。
国家 德国 美国 中国 欧洲其他地区 美洲其他地区 集团总计
此外，该公司的产品组合主要集中在汽车，更确切地说，中小型豪华车和一系列跨界车。 该公司不提供任何皮卡，轻型和重型商用车或公共汽车，以区分其产品。该公司没有任何针 对低收入或中等收入消费者的汽车品牌，他们买不起豪华车。
由于经济状况恶化，消费者品味改变或品牌受到大量负面宣传，宝马在产品差异化方面 表现不佳，导致宝马处于劣势。
接下来带领大家欣赏一下宝马的各类车型！
二、市场表现分析 （SWOT分析）
1.在全球的广泛存在：
其产品生产厂商分布在24个地点，在四大洲的13个国家，销售厂商更是分布在中 国、阿根廷、澳大利亚、奥地利、比利时、巴西、加拿大、英国、希腊、匈牙利、印 度尼西亚、艾尔兰、意大利、日本、卢森堡、马来西亚、墨西哥、荷兰、新西兰、挪 威、菲律宾、波兰、葡萄牙、俄罗斯、南非、韩国、西班牙、瑞典、瑞士、泰国和美 国等等国家。
6、全新BMW系列,梦想之路,大美之悦。
21、汽车精华中的先锋。
7、与坚持梦想着同行。
22、王者的坐驾。
8、向前走,最美的旅程,就是不断的经历。
23、卓越的动力性能和无与伦比的安全性能。
9、是新一代动力性能的典范。
24、创新的真正含义:科技与舒适的完美结合。
10、生活艺术唯你独尊。
25、内在动力与外在精致的完美结合。
随着国产车的发展，许多国产车也向着中高端发展（例如红旗H9），逐渐成为宝 马汽车的竞争对手。
BMW的历史
BMW History
1927
BMW于1924年后继续研发飞机发动机。1927年全世界所创下的87项 BMW于1924年后继续研发飞机发动机。1927年全世界所创下的87项 年后继续研发飞机发动机 年全世界所创下的87 飞行记录，其中29项与BMW发动机有关。1932年 配备两具BMW 29项与BMW发动机有关 飞行记录，其中29项与BMW发动机有关。1932年，配备两具BMW 12缸发动机的 缸发动机的Dornier “Whale”水上飞机 水上飞机， VIIa 12缸发动机的Dornier “Whale”水上飞机，创下飞行 km，环绕地球一周的世界记录。 44,800 km，环绕地球一周的世界记录。
BMW History
1945
二战结束，德国接受无条件投降，又再加上战败国的身份， 二战结束，德国接受无条件投降，又再加上战败国的身份，土地惨遭 分割，分裂成东西德两国，Eisenach成为东德的一部份 Thurngia生 成为东德的一部份， 分割，分裂成东西德两国，Eisenach成为东德的一部份，Thurngia生 产厂自然被苏联管辖；至于在慕尼黑的研究中心， 产厂自然被苏联管辖；至于在慕尼黑的研究中心，所有设施都遭受盟 军炸得支离破碎。 军炸得支离破碎。
BMW History
1933
BMW303创立了BMW的两个独特之处：经典的双肾型水箱格栅； BMW303创立了BMW的两个独特之处：经典的双肾型水箱格栅； 创立了BMW的两个独特之处 经典的直列6缸发动机。BMW的 经典的直列6缸发动机。BMW的6缸发动机甚至在当时就是运转 平稳与性能卓越的代名词。 平稳与性能卓越的代名词。
BMW History
1916
两人将工厂合组为BFW FlugzeugRapp 与Otto 两人将工厂合组为BFW (Bayerische FlugzeugWerke)飞机生产厂 并于1917年改名为BMW 飞机生产厂。 1917年改名为 Werke)飞机生产厂。并于1917年改名为BMW (Bayerische 专事飞机发动机研发与制造。 Motoren Werke), 专事飞机发动机研发与制造。蓝白相间的螺 旋桨形成的圆圈成了BMW 的商标，同时也是在Milbertshofen Milbertshofen制 旋桨形成的圆圈成了BMW 的商标，同时也是在Milbertshofen制 造的飞机发动机的标识。 造的飞机发动机的标识。
宝马的企业文化
宝马的企业文化宝马（Bayerische Motoren Werke AG）是一家总部位于德国慕尼黑的全球知名汽车创造商。
宝马以其高品质、高性能和创新的汽车产品而闻名于世界各地。
而宝马的成功不仅仅来自于其卓越的汽车技术，也离不开其独特而强大的企业文化。
1. 使命和愿景：宝马的使命是通过创新和卓越的汽车技术，为顾客提供卓越的驾驶体验和出色的产品。
宝马的愿景是成为全球率先的豪华汽车创造商，并在可持续发展方面发挥积极作用。
2. 价值观：宝马的价值观体现在其“三个D”原则上，即“驾驶乐趣”（Driving Pleasure）、“创新”（Innovation）和“领导力”（Leadership）。
这些价值观贯通于宝马的企业文化中，激励着每一位员工追求卓越和持续创新。
3. 卓越品质：宝马对产品质量和工艺的追求是其企业文化的核心。
宝马始终坚持使用最先进的技术和最高标准的材料，确保每一辆宝马汽车都具有卓越的品质和可靠性。
宝马的员工经过严格的培训和专业的素质提升，致力于为顾客提供最好的产品和服务。
4. 创新精神：宝马向来以来都是汽车技术的率先者之一。
宝马的企业文化鼓励员工勇于创新和尝试新的想法，推动汽车技术的不断进步。
宝马不断投资于研发和创新，致力于开辟更加环保、智能化和可持续的汽车解决方案。
5. 客户导向：宝马始终将客户需求置于首位，致力于为客户提供卓越的产品和服务体验。
宝马的企业文化鼓励员工积极倾听客户的反馈和建议，并不断改进产品和服务，以满足客户的期望和需求。
6. 团队合作：宝马鼓励员工之间的合作和共享。
宝马的企业文化强调团队合作的重要性，鼓励员工之间的相互支持和协作，以实现共同的目标。
宝马相信，惟独团队的力量和智慧才干推动企业不断发展和壮大。
7. 社会责任：宝马积极履行企业社会责任，关注环境保护和可持续发展。
宝马的企业文化强调可持续性的重要性，致力于减少对环境的影响，推动可持续的交通解决方案，并积极参预社会公益事业。
宝马的企业文化
宝马的企业文化宝马（BMW）是一家享有盛誉的德国汽车制造商，以其高品质、豪华和卓越的性能而闻名于世。
宝马的企业文化是其成功的关键之一，它不仅塑造了宝马的品牌形象，还促使员工保持高度的专业素养和团队合作精神。
以下是关于宝马企业文化的详细介绍。
1. 使命和价值观：宝马的使命是提供卓越的汽车产品和服务，为客户带来无与伦比的驾驶体验。
宝马的价值观包括创新、卓越、质量、可持续发展和社会责任。
2. 顾客导向：宝马始终将顾客需求置于首位，努力提供令人满意的产品和服务。
宝马注重与顾客的沟通和互动，以了解他们的期望和需求，并不断改进产品和服务以满足这些需求。
3. 创新精神：宝马秉持创新的精神，不断推动汽车技术的发展和突破。
宝马致力于开发先进的驾驶辅助系统、智能汽车技术和可持续能源解决方案，以满足未来出行的需求。
4. 团队合作：宝马鼓励员工之间的合作和团队精神。
团队合作是宝马成功的关键之一，员工们相互支持、共享知识和经验，共同努力实现公司的目标。
5. 专业素养：宝马注重员工的专业素养和职业发展。
公司提供培训和发展机会，帮助员工不断提升技能和知识，以适应不断变化的市场和行业需求。
6. 可持续发展：宝马致力于可持续发展，将环境保护和社会责任作为企业运营的重要组成部分。
宝马推动节能减排、资源利用和循环经济，致力于打造一个更可持续的未来。
7. 多元文化：宝马重视多元文化的融合和包容。
公司鼓励员工之间的交流和合作，尊重不同文化背景和观念，以创造一个开放、多样化和包容性的工作环境。
8. 奖励和认可：宝马重视员工的贡献和成就，并通过奖励和认可来激励员工的积极表现。
公司设立了各种奖励制度，包括员工表彰、绩效奖金和职业发展机会，以鼓励员工的持续努力和创新思维。
宝马的企业文化是公司成功的基石，它塑造了宝马的品牌形象，吸引了优秀的人才加入公司，并推动了公司的持续发展。
宝马将继续坚持其使命和价值观，不断创新和改进，为客户提供卓越的产品和服务，成为全球汽车行业的领导者。
宝马标志解析
宝马公司立足于全球市场，公司以市场为中心开展一切活动，宝马公司 的企业文化充分体现了以市场为主导的特点。宝马公司的企业文化具体 可概括为以下几个方面：
1）“生产紧随市场”的经营哲学 宝马公司的全球生产网络的构建遵 “生产紧随市场”的经营哲学。
宝马公司的人事政策的八条纲领： ①．相互尊重，以积极态度对待分歧； ②．超越国家和文化边界的思维方式； ③．工作表现是报酬的基础； ④．团队合作的成果高于个人工作之和； ⑤．保证为忠诚和有责任感的员工提供有吸引力的工作职位； ⑥．尊重员工的人权不容置疑； ⑦．以社会标准对待供应商和商业伙伴是做生意的基本准则； ⑧．优厚的员工利益和强大的社会责任感
随着时间的推移，成功公司的规模日益扩大，但它们 的商标往往变得越来越简单。3M公司及其标志就是 这样的一个例子。
1906年:第一个3M商标 的特点是包含了公司的 全名、地址和一个菱形 这个菱形位于商标的 中央·其上注 有"3MCo."字样。
1926年:在公司 的前50年历史中 商标换来换去， 没有多少闪光之 处，也没有太多 的变化。
1937年:当前所用 标志的字母组合出 现
1938年:一年后，这 种字母组合又消失了
1942-1948年:该字母组合又出现了，有时带有一个连字号，有时不带。
1950年:一种椭圆形的设计出台了。并在当时它很 快获得了广泛的使用。
1951-1960年在没有标准手册指导如何使用的情况下，椭圆形 设计的各个变体一时繁荣起来。有时· 椭圆以实体形式出现;有 时，椭圆又完全消失了。在3M庆祝自己的50周年纪念日时标 志上添加了月桂树叶。
1977年:当3M标志的变体由于公司不同部门的需要而 增多时，设计单位Siegel&Gale开始重新设计标志以期 解决这个问题。设计结果是简化到极点的字母组合3M: 衬线消失了，口号也不见了。甚至，3和M之间的空隙 也被去掉了。标志的颜色则选用红色，以表现一种力量 感。
宝马发展史英文版
BMW's "rise from the ashes"
n 1945, the end of World War II, Germany accepted th e unconditional surrender, Munich research center of all facilities have suffered from Allied bombing had to be r educed to fragments .The wound must be several years to recover, the BMW life was fragile at that moment. The first step was a former BMW engineers in Baden reconstruct BMW factory to revitalize auto industry
Based on this design, the driver can change the car's shape, image of that, it is a kingdom in the transformers.
BMW New concept car Vision Efficient Dynamics
New BMW 3 series
The new BMW 3 series four door car appearance, a wise choice. The new BMW 3 Series Coupe appearance, the power of imagination The new BMW 3 Series convertible coupe, conquer the wind.
BMW英文介绍【精品】
Question 3—What is the concern about managing the retention and acquisition of customers at the high-luxury end?
The challenge is to figure out how to aggressively build aspirational mindshare among younger drivers without offending more conservative older and the most profitable customer segment—premium customers who currently own (or are considering ownership of) high-margin BMW models.
Films
1
Company Background
BMW = Bavarian Motor Works Founded in 1916 Originally an aircraft engine manufacturer Produced first automobile in 1929 By the 1980s, established itself in the luxury/ performance segment of the global automotive market
BMW is more of a fashion brand. BMW is position as a vehicle for selfexpression BMW success is may be inherently cyclical. Challenge of marketing to a generation of consumers (or more precisely, whose parents’ generation) own and drive BMWs
宝马公司
感谢观看
2022年3月9日，据路透社报道，德国汽车制造商宝马周三表示，将在全球范围内召回103万辆汽......
企业事件
2022年3月2日，据《华尔街日报》报道，宝马汽车表示，将暂停向俄罗斯出口汽车，并将停止与俄罗斯加 里宁格勒的一个合作伙伴组装汽车，直到进一步通知。宝马汽车还表示，乌克兰一些供应商工厂的关闭所导致的 供应链中断，将冲击一些工厂的生产。
公司荣誉
2012全球企业声誉100强 宝马获最佳头衔。 2012全球声誉最佳公司的头衔。 2012年企业声誉百大排行，德国宝马汽车(BMW)摘下金冠。 宝马汽车跃居全球声誉最高的企业，超越第2名的索尼与第3名的迪斯尼(WaltDisney)，第4名为奔驰汽车母 公司戴姆勒(Daimler)，第5名为苹果公司。 名声机构执行合伙人尼尔森说：“宝马汽车向来专注传递所有层面的高级质量，赢得全球消费者的信任与尊 敬。企业要在全球拿到80以上高分难能可贵，要在母国以外建立强烈情感连结相当不易。” 2018年7月19日，《财富》世界500强排行榜发布，宝马公司位列51位。 2019年7月，《财富》世界500强排行榜发布，宝马公司位列53位。 2020年5月13日，宝马集团名列2020福布斯全球企业2000强榜第75位。 2020年8月10日，宝马集团（BMW GROUP)名列2020年《财富》世界500强排行榜第56位。 2021年5月，宝马集团位列“2021福布斯全球企业2000强”......
宝马产品策略分析
公司战略分析
• SWOT分析
Sheer Driving Pleasure
• 公司战略
BMW Z4
SWOT分析 分析
• 技术优势： 技术优势： • 定位优势 定位优势：
—— S 优势
Sheer Driving Pleasure
将飞机技术引入汽车工业，树立独特的技术优势。
• 企业文化优势
与奔驰的“传统，尊贵，豪华”不同，宝马提出“创新动力美感” 的驾驶乐趣——最完美的驾驶工具概念，即外界所说的“开宝马”， 很好的避免了奔驰的锋芒，全力吸引新一代，定位于那些拥有经济和 ， 社会地位的专业成功人士，明确表述宝马能够满足那些在乎形象、追 求极致表现的车主的所有要求。 包括人际关系，文化整合，质量意识等。宝马员工具有很强的企 业认同感，有很好的培训和发展机会，企业文化深入人心。公司很早 就引用了灵活工作制和质量监督体系，这在欧洲是很率先的。企业还 与工会建立了密切的关系。所有这些优势使得宝马近几十年在市场上 取得很大成功。 定单方面，提前预测市场需求，与供应商资源共享，使其合理安 排生产计划；仓储方面，通过统一配送，降低运输成本，通过整合库 存，使整体成本最低。
公司战略
——成长型战略
Sheer Driving Pleasure
• 快速本土化生产 如与沈阳华晨宝马合作，生产BMW3系、5系轿车，将来还可能 生产1系。 • 加快建设营销网络 2007年，宝马在中国市场的销售网点已经从70家增加到了90家。 • 加快研究新车型 华晨宝马在中国投产了3系和5系的多款车型，价格涵盖了从40万 到70万的区间。 • 完善售后服务策略 完善售后服务策略； • 加强供应链管理，统一配送，统一库存 加强供应链管理，统一配送，
Sheer Driving Pleasure
宝马公司案例分析(英文版)
BMW external analysis B:
Sheer Driving Pleasure
• TOWS Matrix
• Stakeholder analysis
• Main competitor analysis
BMW Z4
TOWS Matrix
Technology advantage Location advantage
grade market will be more intense 。
Future
Sheer Driving Pleasure
BMW may rapidly develop over the next few years, but with the gradual saturation of premium-car market in China, BMW may develop new market segments, or strategic shift in focus to the low-end market.
Differentiation strategy
Sheer
—— “体验决定一切”
Driving Pleasure
Brand strategy ——JOY is BMW
Sheer Driving Pleasure
Evaluations and suggestions
Evaluations
4. Perfect After-sale service
5.
Strengthen supply chain management
Differentiation strategy
Sheer
—— “坐奔驰，开宝马”
Driving Pleasure
宝马公司的全称是
宝马公司的全称是"Bayerische Motor en WerheAG",BMW就是这三个单词的首位字母缩写。
BMW（宝马）是Bayerische Motoren Werke的缩写，意思是“巴伐利亚发动机厂”。
英文是Bavarian Motor Works。
宝马也被译为“巴依尔”。
几十年后，BMW的全称有了另一种解释——Business、Money、Woman（事业、金钱、女人）。
1994年宝马集团收购了英国陆虎汽车公司(RoverGroup)宝马于1998年购买了英国的劳斯-莱斯轿车有限公司。
劳斯莱斯汽车公司(Rolls—Royce)是以一个“贵族化”的汽车公司享誉全球的。
兰博基尼公司全称：Ferruccio Lamborghini Automobili S.P.A.意大利弗鲁西欧•兰博基尼汽车股份有限公司保时捷 | Porsche 德国本特利(Bentley捷豹路虎是全球著名的越野汽车，标志就是英文：LAND ROVER。
克莱斯勒道奇成为克莱斯勒汽车公司的骨干企业。
法拉利美国AMG公司以生产悍马(Hummer)而扬名世界。
1992年,第一辆民用悍马面世,立刻赢得了众多青睐。
如今,通用汽车公司已从生产悍马的AMGeneral公司宝马公司成立于第一次世界大战前不久，当时造的是飞机发动机，一战后，才开始生产汽车。
几十年后，BMW的全称有了另一种解释——Business、Money、Woman（事业、金钱、女人）。
有意思的是，BWM总部在慕尼黑巴伐利亚州，其气缸状外形大楼矗立在市中心，成为城市地标性建筑。
Not long ago, the company was founded in the First World War, when the engine made the aircraft, a World War, only began producing cars. After a few years, BMW's full name has another explanation - Business, Money, Woman (career, money, women).Interestingly, BWM, headquartered in Munich, Bavaria, the cylinder-like shape building stands in the city center, a city landmark.。
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BMW Technical Center
International sales structure
Finance Controlling
Assembly
HR
Body shop
Paint shop
IT
Brand
• The BMW company has 3 brands. There are ROLLS-ROYC(劳斯莱斯），ＭＩＮＩ （迷你），ＢＭＷ（宝马）．
Main product
• 1 series
• 3 series
• 5 series
• 6 series
• 7 series
• I series
• M series
X series
• Employee :The BMW company has over 100,000 employees in the world. • Annual output and revenue :In 2008, it has sold 1,400,000 cars and it’s revenue breakthrough 5 billion .It also keep increased by 40% every year. • Market share :Now ,the BMW company accounts for 15% of the world market share.
The future development
• Expand production
• BMW CEO Norbert Reithofer recently in German headquarters red-carpet interview: "BMW plans in 2020 years ago in the global sales of 1.29 million vehicles by 2009, rising to 2 million vehicles. In order to achieve this growth target, BMW will expand the production capacity of the existing factories, and the new factory."
• New energy vehicles ：Electric car
• In the global actively advocate low carbon life, promote the green travel and under the background of energy conservation and emission reduction. The company also began to carry out his new energy vehicles of the medium and long term strategic plan.
Public welfare undertakings
• "TongYue BMW family of" children's care plan, is launched by BMW loving fund, hand in hand together to build with the BMW dealers concern about economic conditions relative backward area children's growth, and tap the potential of the target for children's social public welfare projects.
Company structure
•
International Sales Network
manufacturing base
assembly plant
Marking base
Argentina Brazil Germany
R&D center
Berlin Dingolfing Munich Regensburg
• Now the BMW company is the world top 20 of the car manuf • Main product Employee Annual output Annual revenue Mark share Company structure International sales structure Company brand
BMW Company Introduction
Ｂｙ－杨文菁
• • • •
Ⅰ:The BMW’s history Ⅱ:The BMW’s profile Ⅲ:The BMW ‘s development Ⅳ:The BMW's public welfare undertakings
History