商务英语写作概述ppt课件

合集下载

实用商务英语写作课件-Unit 10Business Proposal

实用商务英语写作课件-Unit 10Business Proposal
A business proposal is generally featured by conciseness and flexibility
Categorization
Solicited proposal: It is submitted to echo requests for such proposals.
Text of proposal
Problem and purpose
It briefly offers the problem or the purpose of the project.
Execution plan
1) It is the core of the proposal which attract the most attention of the readers. The writer needs to describe his plan for the execution of the proposed project or the solving of the problem.
Unsolicited proposal: It is submitted to an enterprise or organization to solve a problem or launch a new project.
Layout
Prefatory part Text of proposal Appendix
related RFP.
Prefatory part
Abstract or executive summary
It gives the addressee a brief picture of the proposal by highlighting the key points.

现代商务英语写作技巧PPT公开课(41页)

现代商务英语写作技巧PPT公开课(41页)

商务便条
• 商务便条一般有四个组成部分:日期、称呼、正 文、签名。一些公司有印好的便条笺。如:
To: Message
Message
Date:
Telephone Message For: From: Tel.: Message: Action required: Please call back. Caller will call back later. No action required Message taken by:
• 5、Subject:这一标题后是写事由的,即用 一个或几个词汇简单概括便函的内容,以便 查阅。事由必须简洁明了,不要用完整的句 子,如:
• Changes in Travel Advance Form
• Promotion of Staff
• Vacation Schedule
• Participation in Training Programmes • 6、Message • 商务便函还可以根据实际需要在末尾增加发
relationships with colleagues and clients) 4、商务旅行 (Travel) 5、健康 (Health) 6、购买与销售 (Buying and selling) 7、公司结构、系统及程序 (Company structures,systems,
processes) 8、产品与服务 (Products and services) 9、成果与成就 (Results and achievements)
Date: 1 March 2005
Reference answer:
曲线图(line chart),柱状图(bar chart),饼状图(pie chart),和表格(table)

商务英语写作课件第六章Business Reports

商务英语写作课件第六章Business Reports

Indirect pattern (formal)
emphasize the conclusions and recommendations towards the end
Format and length of reports
preprinted form 预列印表格 格式纸 letter memo manuscript 手稿, 原稿,, 底稿 手稿, 原稿
conclusion and recommendations feasibility reports recommendation reports yardstick reports
Writing Business Reports
Attractive Clear Readable Accurate
previously collected
ways of doing research
examing documents making observations conducting surveys carrying out experiments
Drawing conclusions and making recommendations conclusion
Writing Business Reports
Standard format Headings Topic sentence Transitions Direction & indirection patterns Format and length of reports
Standard format
Formal Report
prefatory part
cover title fly and title page letter of authorization and letter of acceptance letter of transmittal executive summary table of contents list of illustrations

商务英语课完整PPT课件

商务英语课完整PPT课件

Fri?
可编辑ppt
7
Good examples for subject
• Reminder: Monday is “President’s Day"–NO class
• REQ: Resend Larry Tate’s zip file?
• HELP: Can you defrag my C drive?
What are the tips for writing a business email?
Business email writing practice
可编辑ppt
3
Email Vs. Regular mail
Advantages of email
• easy, • quick, • short, • precise, • free
➢ Requesting action (class chair’s email about seeing everybody in Room 515B this Friday night)
2. what exactly do I want the result of this message to be?
可编辑ppt
5
Business email (2)
Write a great Subject line (Why)
- Easier for recipient to
➢ immediately understand why you send email
➢ quickly determine what kind of response and action it requires.
• Re: Christmas party

商务英语写作PPT课件

商务英语写作PPT课件
highly appreciated if… • 6. ship the goods in one lot • 7. on/about 15 May • 8. be in a position to do… • 9. offer sb the shipping space for the whole lot
• 2. ask for immediate examination of the shipment and quick notification of any possible damage.
• 3. call attention to the shipping documents enclosed.
2021
6
• 8. fulfill the order
• 9. supply the goods in time
• 10. do one’s utmost to deliver the goods… • 二. How to write a letter to urge the delivery of
2021
15
• 2. advise how you wish to book shipping space (shipping the goods in one lot or making partial shipments, date of shipment and quantity of shipment…)
• Shipment, one of the indispensable terms of sales contract, signifies the seller's fulfillment of the obligation to make delivery of the goods. In practice, shipment involves such procedures as clearing the goods through the customs, booking shipping space or chartering a ship, completing shipping documentation, dispatching shipping advice.

商务英语写作Chapter ReportPPT课件

商务英语写作Chapter ReportPPT课件
point) 2. B. II.
Alphanumeric Decimal
A.
1.0
1.
1.1
a.
1.1.1
b.
1.1.2
2.
1.2
B.
2.0
第14页/共45页
Introduction
This report presents … The report carries the information on … In this report I will explain … The purpose / aim of this report is to … The report aims to … The report is based on … The purpose of this report is to … investigate, evaluate, study … The objective of this report is to … recommend, analyze, give … The aim of this report is to … provide feedback, estimate, assess …
Length long report; short report
Format letter report; memo report; preprinted report;
Formality formal report; informal report
Function Information report; analytical report;
What should be concluded in a report?
What format should we employ?

商务英语写作课件

商务英语写作课件
• School writing : • in the form of essays,
the topic or theme is assigned , the information given is rarely new, complicated structure, crowd information into a limited space…
Intercultural awareness in business writing
• Improve English writing skills. • Study your own culture and be aware of how it differs from other cultures. • Acquire knowledge about other cultures • Limit the use of metaphors and other culture-related expressions. • Don’t translate colorful idioms from your own language into English. • Make effort to communicate with sensitivity across cultures.
Ethical issues in business writing
• We should strive to present all relevant facts in business writing. Never let personal opinions distort a message. • We should acknowledge the writers whose ideas we use or quote.

商务英语写作课件-Unit 8

商务英语写作课件-Unit 8

Sample – A questionnaire on consumers’ preference for fast food
This questionnaire is designed to get information on consumers’ preference for fast food. Please be honest in your response. After you finish it, please return it to the person who gives it to you.
□ company after-sale service
2. Are you satisfied with our design? □ very satisfied □ just so so. □ not satisfied. Your comment or suggestion on this:__________________________
you agree?
□ Yes
□ No
5. Do you think your teachers have done a good job so far in cultivation of your interest in their lectures?
□ Yes
□ No
Sample –– A questionnaire on classroom teaching
□ Very good
□ Good
□ Not so good
8. What do you think is the most important qualification for a teacher? (Tick

商务英语写作课件

商务英语写作课件
Logical rigor Maintain logical rigor to ensure that each part of the content supports each other.
Writing Business Contracts
Clear terms
The contract terms should be clear and unambiguous to avoid ambiguity.
Grammar errors and correction methods
Try to simplify sentences and paragraphs as much as possible, avoiding lengthy and complex expressions.
Formal language
Use formal and professional language to avoid colloquialism and slang.
Logicality: Following a certain logical order, such as causal relationships, chronological order, etc., makes it easier for readers to understand the content of the article.
Legal compliance
Ensure that the contract content complies with relevant laws and regulations.
Protect the rights a…
The contract should fairly protect the rights and interests of both parties and avoid unilateral benefits.

商务英语ppt课件

商务英语ppt课件
and commerce
A language that is necessary for effective communication
in business settings
The Importance of Business English
Enhances career opportunities for individuals
03
Business English communication
Business English communication
• A Business English PowerPoint course is a comprehensive and effective way to learn Business English It typically includes a series of PPT slides and corresponding audio files, as well as supplementary materials to guide learners through the process of mastering Business English
Adopting a professional writing style and using an appropriate format to present the data and information
The structure and layout of common business English documents, such as memories, emails, reports, etc
Business English sentence structure

商务英语写作概述ppt课件

商务英语写作概述ppt课件

The ability to write effectively is a valuable
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
BUSINESS WRITING
商务英语写作
Course Outline
2023/11/10
.
1
Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8
2023/11/10
.
2
Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
2023/11/10
.

商务英语书信写作ppt课件

商务英语书信写作ppt课件
• Dear Mr. X • Dear Ms. X • Dear Mrs. X • Dear Miss. X
• Dear Sir • Dear Madam • Dear Sir or Madam
• Dear Customer • Dear Clients • Dear Users
• Prof. John Baker • President John Baker • Doctor John Baker
• Please confirm if you would like to go ahead with the project.
• Please confirm our reservation.
• Please give me a call to confirm that the order has arrived.
• We have been asked to check the invoices again. There are some problems with this month’s closing.
invoice 发票 closing 会计决算
• This is just a quick note to let you know that my phone extension has been changed to 522.
• Just a quick note to remind you to set your automatic email before you go away.
Confirming 确认
• I am writing to confirm your appointment to the position of Marketing Manager. Congratulations.

商务英语写作课件.ppt

商务英语写作课件.ppt
order required. Background checks. • Crucial importance of long-term relationship
Invoice payment terms
Net monthly account Payment due on last day of the
• sample; • description; • trademark or brand • specification, grade or standard
2) Key points in negotiation
• sample prior to purchase order • use pre-shipment inspection; set it up as a payment
的部分损失。
平安险责任范围
4、在装卸转船过程中,被保险货物一件或数 件落海所造成的全部损失或部分损失。
5、运输工具遭自然灾害或意外事故,在避难 港卸货所引起被保险货物的全部损失或部分损失。
• Shipping marks usu. designed by seller; explicit provision if not
Payment
1) Following issues
• amount and payer; • timing; • steps necessary before payment • methods of payment. Draft, check, promissory note
平安险(Free from Particular Average, 简称F.P.A.)=Institute C Clause
这一名称在我国保险行业中沿用甚久,其英文原 意是指单独海损不负责赔偿。根据国际保险界对 单独海损的解释,它是指保险标的物在海上运输 途中遭受保险范围内的风险直接造成的船舶或货 物的灭失或损害。因此,平安险的原来保障范围 只赔全部损失。但在长期实践的过程中对平安险 的责任范围进行了补充和修订,当前平安险的责 任范围已经超出只赔全损的限制。

商务英语写作实务课件U1·PPT

商务英语写作实务课件U1·PPT
we’re having tomorrow! See you then, Chris
Courtesy means to show our appreciations and respect to the reader.
Sample
Jeff,
I wanted to let you know that I don’t like your team always monopolizes the discussion at our weekly meetings. I have a lot of projects, and I really need time to get my team’s progress discussed as well. So far, thanks to your team, I haven’t been able to do that. Can you make sure they make time for me and my team next week?
Concreteness means description should be vivid, specific and definite rather than vague, general and abstract.
Sample
How much time do you spend every day packing your kids’ lunches?
No more! Just take a complete Lunchbox Wizard from your refrigerator
each day to give your kids a healthy lunch AND have more time to play or read with them!

商务英语精品PPT课件

商务英语精品PPT课件
国me际an商s 务co英mm语u函nic电ati作on为. W国h际en商pe务op往le来do经b常us使ine用ss的at联th系e 方式, 是确ittnho开地troeolrsu展掌ngaah对握ntidole外外nstatoe经贸lmrlsee济英,vfeoa贸语lt,xhet易函ehsre,业电myeo-n务的mdeeea和基rdilns有本t,omt关知eceloae商识mnpshm务,.ouLn活并neeitsct动能e,arot的熟senhlwi重练naietvh要地ecehb工加aaecte具以thinno。运gtthh正用eer, 是p经rin贸cip英le语an专d 业tra学dit生ion从al事ch外an经ne、ls 外by贸bu行si业ne必ss须firm具s备to的职业 技其ech能它oxacns。文hsbai通件denecg过的roeemd学写meteh习作asesp外格earligem贸式ecast实,rroyfon务商sricoa中业uvlreoc各、rnesg种术iootfni英语mcooef文和m.thEm业各emu务种lnaeiitlct函不searct.件同iaoTnno和的dbina传表eyth真达Ee-以方ma及法il , 使w学o生rkp在la提ce.高T英he语ref水ore平, t的his同c时ou,rse熟fo练cu掌se握s 对on外wr贸itin易g业go务od中 的bi基nutes本rinn技easti能sonle,atlte培trras养dine和,tha提ebcu高osni他ntee们sxst 的olef 对titnet外renrn贸oat t易oionn业lyal务sbeur工vsei作nsea能sss.力aIn。 该b课us程in是es一s d门oc理um论en与t,实bu践t a结lso合p紧ro密vid的es应a 用pe性rm学an科en。t record.
  1. 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
(2) To influence
affect the reader’s attitudes and actions
(3) To entertain
retain the reader’s goodwill
2020/5/4
.
17
Criteria for Effective Business Writing
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
to pay back the debts or refusing his demands, your letter still should be very mild and tactful.
Being prompt in replying to the opposite part’s
letter. The reply should usually be sent on the same day. If it is impossible for you to give a prompt reply in detail on the same day, you should write a short not to the client explaining why.
No communication is wholly successful unless it retains the reader’s goodwill.
2020/5/4
.
16
Functions of Business Writing
(1) To inform
convey information—explain instruction, announce meetings and procedures, acknowledge orders, accept contract…
2020/5/4
.
3
6 Letters About Payment and Settlement of Accounts 付款与结帐函
7 Routine Claims and Adju日s常tm投e诉n与t 理赔
8 Persuasive Claims and R说e服fu性s索al赔s与拒绝函
9 Sales Letters
2020/5/4
.
25
Different Attitudes
We/I attitude
You attitude
1. A large sale of our products will make our company more profitable.
2. We are in need of fund and you must pay …
e.g. — explain instructions to employees, announce meetings and procedures, acknowledge orders, accept contracts for services, etc.
2020/5/4
.
12
The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.
2020/5/4
.
23
Your letter is not clear at all. I can’t understand it.
If I understand your letter correctly… (tactful)
2020/5/4
.
24
Using your-viewpoint --a technique for building goodwill --emphasizes the reader’s interest and concerns.
2020/5/4
.
10
I. Functions of Business Writing
Business writing has three functions:
1. To inform 2. To influence 3. To entertain
2020/5/4
.
11
To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.
2020/5/4
.
14
To entertain
To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature.
14 Preparing resumes 准备简历
15 Letters of Application申请信
2020/5/4
.
5
16 Letters of Recommen推da荐t信ion
17 Proposals
意向书
18 Organizing and Prepa报ri告ng Reports
19 Questionnaires
Successful business message:
(1) the receiver interprets the message as the sender intended it
(2) it achieves the sender’s purposes.
2020/5/4
.
18
II. Criteria for Effective Business Writing — 6/7Cs
BUSINESS WRITING
商务英语写作
Course Outline
2020/5/4
.
1
Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8
2020/5/4
.
2
Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
2020/5/4
.
8
Tasks of this chapter
Ⅰ. Functions of Business Writing Ⅱ. Criteria for Effective Business Writing Ⅲ. Modern Changes Ⅳ. Basic Patterns of Writing
Courtesy Correctness Conciseness Consideration
Clarity Concreteness Completeness
2020/5/4
.
19
Courtesy
Being very polite, even in asking the addressee
2020/5/4
.
22
I write to send my congratulations.
Congratulations to you on your promotion!
We won’t be able to send you the brochure this month.
We will send you the brochure next month.
销售函
10 Invitation and Thank-yo邀u请L函et与te感r谢s 信
2020/5/4
.
4
11 Letters of Apology and
Congratulation
道歉信与祝贺信
12 Notice and Announce通m知e与nt通告
13 Memos and Minutes 备忘录与会议记录
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
2020/5/4
.
15
It seems easy enough, for example, to ask payment of a bill, but it is quite difficult to secure payment without offending the reader and losing his or her future patronage.
2020/5/4
相关文档
最新文档