商务英语写作概述ppt课件

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Tasks of this chapter
Ⅰ. Functions of Business Writing Ⅱ. Criteria for Effective Business Writing Ⅲ. Modern Changes Ⅳ. Basic Patterns of Writing
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To entertain
To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature.
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Goodwill Effects: friendly, courteous things that make relations between people enjoyable.
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Example 1
Dear Sirs, we are sorry you have misunderstood us. (×)
No communication is wholly successful unless it retains the reader’s goodwill.
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Functions of Business Writing
(1) To inform
convey information—explain instruction, announce meetings and procedures, acknowledge orders, accept contract…
Courtesy Correctness Conciseness Consideration
Clarity Concreteness Completeness
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Courtesy
Being very polite, even in asking the addressee
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I. Functions of Business Writing
Business writing has three functions:
1. To inform 2. To influence 3. To entertain
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To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.
调查问卷
20 Business Agreements商务协议
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BUSINESS WRITING 商务英语写作
Unit 1
An Overview of Business Writing
商务写作概述
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Why to improve writing skills？
The ability to write effectively is a valuable
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I write to send my congratulations.
Congratulations to you on your promotion!
We won’t be able to send you the brochure this month.
We will send you the brochure next month.
e.g. — explain instructions to employees, announce meetings and procedures, acknowledge orders, accept contracts for services, etc.
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The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.
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Different Attitudes
We/I attitude
You attitude
1. A large sale of our products will make our company more profitable.
2. We are in need of fund and you must pay …
BUSINESS WRITING
商务英语写作
Course Outline
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Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8
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Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
3. We can not offer you any refund…
4. Obviously you forget telling us the color…
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To influence
A business message must also influence the reader’s attitudes and actions.
e.g. — letters promoting a product or service and seeking support for ideas and worthy causes presented to supervisors, stockholders, customers/clients, and others.
销售函
10 Invitation and Thank-yo邀u请L函et与te感r谢s 信
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11 Letters of Apology and
Congratulation
道歉信与祝贺信
12 Notice and Announce通m知e与nt通告
13 Memos and Minutes 备忘录与会议记录
(2) To influence
affect the reader’s attitudes and actions
(3) To entertain
retain the reader’s goodwill
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Criteria for Effective Business Writing
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Your letter is not clear at all. I can’t understand it.
If I understand your letter correctly… (tactful)
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Using your-viewpoint --a technique for building goodwill --emphasizes the reader’s interest and concerns.
Dears Sirs, we are sorry we didn’t make ourselves clear. (√)
We cannot understand why you have had trouble with these articles. (×)
We presume that there must be some reasons for you having trouble with these articles. (√)
14 Preparing resumes 准备简历
15 Letters of Application申请信
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16 Letters of Recommen推da荐t信ion
17 Proposals
意向书
18 Organizing and Prepa报ri告ng Reports
19 Questionnaires
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
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It seems easy enough, for example, to ask payment of a bill, but it is quite difficult to secure payment without offending the reader and losing his or her future patronage.
Successful business message:
(1) the receiver interprets the message as the sender intended it
(2) it achieves the sender’s purposes.
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II. Criteria for Effective Business Writing — 6/7Cs
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Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.
busine源自文库s asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
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6 Letters About Payment and Settlement of Accounts 付款与结帐函
7 Routine Claims and Adju日s常tm投e诉n与t 理赔
8 Persuasive Claims and R说e服fu性s索al赔s与拒绝函
9 Sales Letters
to pay back the debts or refusing his demands, your letter still should be very mild and tactful.
Being prompt in replying to the opposite part’s
letter. The reply should usually be sent on the same day. If it is impossible for you to give a prompt reply in detail on the same day, you should write a short not to the client explaining why.