大学核心商务英语读写教程第2册Unit Six Their Business Ways_75
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高教社新编商务英语第二版综合教程2 Unit6
√a. talent management
b. personnel management
c. performance management
d. compensation management
______________
高等教育出版社 高等教育电子音像出版社
Unit 6 Human Resource Management
√d. recruiting and training the best employees and offering
the best compensation
______________
高等教育出版社 高等教育电子音像出版社
Unit 6 Human Resource Management
8. HR is responsible for setting up programs that will ____. a. attract, select, develop, and protect
Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization.
accelerate, pace, crucial, mismatch, privacy, shrink, pool, advancement, equitably, era, downsize, recession, demographics, automation, hire, executive, perspective, payroll, coordinate, staff， scarcely, appraise, benefit, promotion, reassignment, termination, resignation, retirement, overall, ease, integration; II. hierarchy, portray, pyramid, esteem, literal, survival, absence, terrorist, disaster, belonging, intimacy, acceptance, depression, self-respect, gain, imbalances, inferiority, complex, stable,
b. personnel management
c. performance management
d. compensation management
______________
高等教育出版社 高等教育电子音像出版社
Unit 6 Human Resource Management
√d. recruiting and training the best employees and offering
the best compensation
______________
高等教育出版社 高等教育电子音像出版社
Unit 6 Human Resource Management
8. HR is responsible for setting up programs that will ____. a. attract, select, develop, and protect
Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization.
accelerate, pace, crucial, mismatch, privacy, shrink, pool, advancement, equitably, era, downsize, recession, demographics, automation, hire, executive, perspective, payroll, coordinate, staff， scarcely, appraise, benefit, promotion, reassignment, termination, resignation, retirement, overall, ease, integration; II. hierarchy, portray, pyramid, esteem, literal, survival, absence, terrorist, disaster, belonging, intimacy, acceptance, depression, self-respect, gain, imbalances, inferiority, complex, stable,
大学核心商务英语读写教程 u2-B
They’ve assigned their best man to the job.
他们指派了最优秀的人担任这项工作。
British forces have been assigned to help with peacekeeping. 英国军队被派遣协助维持和平。
Words and Expressions
Business Terms
Reference 推荐信
Reference, or a reference letter or letter of reference, is a letter in which the writer makes a general assessment of the qualities, characteristics, and capabilities of a person, or confirms details about that individual’s situation or circumstances. Reference letters are different from recommendation letters in the sense that they are usually more general in nature and are not normally addressed to a specific requestor. Normally, letters of reference are addressed as “To Whom It May Concern” or “Dear Sir/Madam”. Letters of reference typically include: character-related, college program admissionrelated, employment-related, or general purpose letters.
他们指派了最优秀的人担任这项工作。
British forces have been assigned to help with peacekeeping. 英国军队被派遣协助维持和平。
Words and Expressions
Business Terms
Reference 推荐信
Reference, or a reference letter or letter of reference, is a letter in which the writer makes a general assessment of the qualities, characteristics, and capabilities of a person, or confirms details about that individual’s situation or circumstances. Reference letters are different from recommendation letters in the sense that they are usually more general in nature and are not normally addressed to a specific requestor. Normally, letters of reference are addressed as “To Whom It May Concern” or “Dear Sir/Madam”. Letters of reference typically include: character-related, college program admissionrelated, employment-related, or general purpose letters.
新核心大学英语2Unit6
Key vocabulary and phrases
Topic-related vocabulary
The article should be scanned for words and phrases that are related to the topic. These can give a better understanding of the topic and help identify the main arguments or ideas.
Learning objectives
01 02 03 04
Understand the current trends and challenges in the job market.
Examine the impact of technology on employment and the job market.
03
Language Point Learning
Vocabulary extension
总结词
掌握核心词汇
详细描述
本单元重点学习核心词汇，包括常用的动词、名词、形 容词和副词等，通过例句和练习加深对词汇的理解和记 忆。
总结词
拓展词汇量
详细描述
除了学习核心词汇外，学生还需要通过阅读、听力等途 径积累更多的词汇，提高自己的词汇量，为英语表达打 下坚实的基础。
Chinese culture emphasizes collectivism, while Western culture emphasizes individualism.
Chinese culture emphasizes face and人情, while Western culture emphasizes personal freedom and privacy.
大学核心商务英语读写教程第2册Unit Five Smart Pricing_OK
16
2. Introduction to the Text
Theme of the Text In Text B, we will learn why Ford selected Geely as the preferred bidder for Volvo Unit while learning something concerned with negotiation.
10
4. Words and Expressions
(4)depreciation /
n.
Meaning
a decrease in price or value
/ Example
This is an accelerated depreciation method. 这是一种加速折旧的方法。
11
4. Words and Expressions
4. Words and Expressions
5. Notes to the Text
3
1. Background Information
Price is only one factor in the supplier selection decision, but it is the factor used most frequently to evaluate the sourcing group's performance. The "best" price is actively pursued using one of three approaches: buying at list price, competitive bidding, and negotiation. Buying at list price is used for lower-volume or lowervalued items that do not merit the managerial time and effort needed to obtain a lower-than-list price. Competitive bidding relies on market forces to get suppliers to offer a low price. Competitive bidding is an efficient means of obtaining a fair price when the dollar value of purchase is high enough to justify the work needed to run a successful bid.
2. Introduction to the Text
Theme of the Text In Text B, we will learn why Ford selected Geely as the preferred bidder for Volvo Unit while learning something concerned with negotiation.
10
4. Words and Expressions
(4)depreciation /
n.
Meaning
a decrease in price or value
/ Example
This is an accelerated depreciation method. 这是一种加速折旧的方法。
11
4. Words and Expressions
4. Words and Expressions
5. Notes to the Text
3
1. Background Information
Price is only one factor in the supplier selection decision, but it is the factor used most frequently to evaluate the sourcing group's performance. The "best" price is actively pursued using one of three approaches: buying at list price, competitive bidding, and negotiation. Buying at list price is used for lower-volume or lowervalued items that do not merit the managerial time and effort needed to obtain a lower-than-list price. Competitive bidding relies on market forces to get suppliers to offer a low price. Competitive bidding is an efficient means of obtaining a fair price when the dollar value of purchase is high enough to justify the work needed to run a successful bid.
新编商务英语精读2unit
• Recommendations and Solutions: Provide possible solutions or recommendations for addressing the identified problem based on an analysis of the key factors involved.
Business English Grammar
总结词
掌握商业英语语法规则，提高语言表 达能力。
详细描述
学习商业英语的语法规则，如时态、 语态、从句等，有助于更准确地表达 商业思想，避免常见的语言错误。
Business English Writing
总结词
掌握商业英语写作技巧，提高商务写作水平。
听力材料多样化
使用真实场景的商务英语听力材料， 如商务会议、商务谈判、产品推介 等，帮助学生熟悉实际工作环境。
听力与口语结合
在听力训练中融入口语练习，让学 生模仿真实场景中的对话，提高实 际应用能力。
Business English Speaking Training
口语技巧训练
反馈与纠正
教授学生在商务场合中如何自信、流 利地表达自己的观点和意见。
Suggested learning methods
Participate in role-play exercises to practice negotiation skills in a simulated
environment.
Collaborate with classmates to analyze realworld negotiation cases and develop effective
Understanding • Practical Application of
Business English Grammar
总结词
掌握商业英语语法规则，提高语言表 达能力。
详细描述
学习商业英语的语法规则，如时态、 语态、从句等，有助于更准确地表达 商业思想，避免常见的语言错误。
Business English Writing
总结词
掌握商业英语写作技巧，提高商务写作水平。
听力材料多样化
使用真实场景的商务英语听力材料， 如商务会议、商务谈判、产品推介 等，帮助学生熟悉实际工作环境。
听力与口语结合
在听力训练中融入口语练习，让学 生模仿真实场景中的对话，提高实 际应用能力。
Business English Speaking Training
口语技巧训练
反馈与纠正
教授学生在商务场合中如何自信、流 利地表达自己的观点和意见。
Suggested learning methods
Participate in role-play exercises to practice negotiation skills in a simulated
environment.
Collaborate with classmates to analyze realworld negotiation cases and develop effective
Understanding • Practical Application of
商务英语综合教程第二册unit 6 Products and Service
• Service – Any activity or benefit that one party can offer to another that is essentially intangible and does not result in ownership of anything.
Products and Culture
Unit 6 Products and Service
Definitions
• Product – Anything offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want.
After-sale service
Three levels of product
Repairing Features
Quality
Delivery and credit
Brand name
Core, benefit or
service
Styling Installation
Packaging
Warranty
1. intangibilit and 4. perishability
• There are several services opportunities in global markets from travel and tourism, TV, movies, to financial services
Marketing Consumer Services Globally
Advice regarding adapting products for international consumer markets also applies to adapting services or intangible products However, many consumer services are distinguished by four unique characteristics:
Products and Culture
Unit 6 Products and Service
Definitions
• Product – Anything offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want.
After-sale service
Three levels of product
Repairing Features
Quality
Delivery and credit
Brand name
Core, benefit or
service
Styling Installation
Packaging
Warranty
1. intangibilit and 4. perishability
• There are several services opportunities in global markets from travel and tourism, TV, movies, to financial services
Marketing Consumer Services Globally
Advice regarding adapting products for international consumer markets also applies to adapting services or intangible products However, many consumer services are distinguished by four unique characteristics:
商务英语综合教程 第二册第6课
D: Warren Buffett, Chairman and CEO, Berkshire Hathaw INC.. He is nicknamed the "Sage of Omaha."
1. C 2. B 3. D 4. A
a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products.
D. retiring from or relinquishing a place, a position, or an office
E. at random
1. D 2. C 3. A 4. E 5. D
What are the responsibilities involved in a project manager’s job?
Quiz: complete the following sentences with the
proper forms of the words given in the brackets.
1. The government ______ an import ban. (impede) 2. The army's task was the ______ of public order. (restore) 3. China’ Ministry of Finance is considering levying a social
5. A new breed of managers should have a broader thinking and more integrated talents, who understand that customer desires and needs drive product development and that innovation in competitive economics is of utmost importance.
1. C 2. B 3. D 4. A
a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products.
D. retiring from or relinquishing a place, a position, or an office
E. at random
1. D 2. C 3. A 4. E 5. D
What are the responsibilities involved in a project manager’s job?
Quiz: complete the following sentences with the
proper forms of the words given in the brackets.
1. The government ______ an import ban. (impede) 2. The army's task was the ______ of public order. (restore) 3. China’ Ministry of Finance is considering levying a social
5. A new breed of managers should have a broader thinking and more integrated talents, who understand that customer desires and needs drive product development and that innovation in competitive economics is of utmost importance.
大学核心商务英语读写教程第2册UNIT SEVEN CUSTOMER SERVICE
our fashionable dress. 我们正 在搞推销时装
的特别宣传活
动。
2020/12/10
4. Words and Expressions
Meaning
Example
2.slash/ / v.
to reduce or curtail
drastically
The government has decided
to slash
taxes. 政府 决定大幅度
减税。
2020/12/10
4. Words and Expressions
Meaning
Example
3.pitch/
/ n.
words for purchasing commodities
The salesman stood at the door, annoyed me with the
2020/12/10
1. Background Information
No matter what the customer’s reason for not being satisfied with his /her product, he should expect to be served by polite and knowledgeable staff members, who
and acting accordingly; (Para. 3)
[释义] How do you set about to do in order
to form such a relationship? The way is that you should remember the true secret of good customer service and act according
的特别宣传活
动。
2020/12/10
4. Words and Expressions
Meaning
Example
2.slash/ / v.
to reduce or curtail
drastically
The government has decided
to slash
taxes. 政府 决定大幅度
减税。
2020/12/10
4. Words and Expressions
Meaning
Example
3.pitch/
/ n.
words for purchasing commodities
The salesman stood at the door, annoyed me with the
2020/12/10
1. Background Information
No matter what the customer’s reason for not being satisfied with his /her product, he should expect to be served by polite and knowledgeable staff members, who
and acting accordingly; (Para. 3)
[释义] How do you set about to do in order
to form such a relationship? The way is that you should remember the true secret of good customer service and act according
当代商务英语综合教程2 Unit 6 What Is Happiness
12
Pre-class Task 2
Pre-class Task 2 Choose the statement that best explains your understanding of Text A.
1. b）
2. d）
3. a）
4. a）
5. a）
13
Pre-class Task 3
Pre-class Task 3 Read the text a second time to review the vocabulary in context. Study the new words and their definitions.
9
Text A What Is Happiness
Passage
5
To change is to make efforts to deal with difficulties. As Yeats, a great
Irish poet, once put it, happiness we get for a lifetime depends on how high
a game is a way of making something hard for the fun of it. The rules of the
game are man-made difficulties. When the player ruins the fun, he always
does so by refusing to play by the rules, but the fun is in winning within the
is obviously trying to buy the dream of happiness as offered and spending
商务英语综合教程第二册unit 6 Products and Service
• The many dimensions of products can be divided into three distinct components:
(1) core component, (2) packaging component, and (3) support services component
A successful brand is the most valuable resource of a company
1. intangibility, 2. inseparability, 3. heterogeneity, and 4. perishability
• There are several services opportunities in global markets from travel and tourism, TV, movies, to financial services
• These components include all a product’s tangible and intangible elements and provide the bundle of utilities the market receives from use of the product
Marketing Consumer Services Globally
Advice regarding adapting products for international consumer markets also applies to adapting services or intangible products However, many consumer services are distinguished by four unique characteristics:
(1) core component, (2) packaging component, and (3) support services component
A successful brand is the most valuable resource of a company
1. intangibility, 2. inseparability, 3. heterogeneity, and 4. perishability
• There are several services opportunities in global markets from travel and tourism, TV, movies, to financial services
• These components include all a product’s tangible and intangible elements and provide the bundle of utilities the market receives from use of the product
Marketing Consumer Services Globally
Advice regarding adapting products for international consumer markets also applies to adapting services or intangible products However, many consumer services are distinguished by four unique characteristics:
商务英语综合教程2 Unit 6
2013 十大流行语 （2013 top ten buzzwords)
No. 5 微XX
No. 6 大V
指的是在微博上十分活跃并拥有
“微”本指小、细、轻、少、 众多粉丝的公众人物，通常把粉 弱等，如今成了一个时尚 丝超过50万的微博用户成为网络 语素，生活中出现了一批 大V。大V几乎都是网络上的意见 领袖，有着不容小觑的号召和影 以“微”命名的新事物， 响力。 如微博（microblog）、微 新闻（micro news）、微 电影（microfilm）等等。 big V “微XX”正在改变人们的生 (weibo users who have 活方式以及思维方式。
weirdo weird—weirdo
like
广场舞(square dance)
Gangnam-Style Dance
What is Fashion?
What? How? When? Where? Fashion is …at… time and a… place.
Fashion is a popular style of things ( clothes, hair, etc.) at a particular time or a particular place.
An inverted structure led by “ So”
Review:
Unit 5 …so it is with… ……也是如此
她不弹钢琴,但喜欢唱歌,我姐姐也是如此。
so+系动词/助动词
We failed to catch the train, so did they. We failed to catch the train, so it was with them. She bought bread and butter at the market, so did her husband.
B 商务英语精读第二册
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6. Every enterprise uses human resources. Thus, most companies have human resource managers to hire employees, train them, evaluate 评价 their performance, decide how they should be compensated 补偿 , and, in some cases, to deal with labor unions. Large firms may have several human resource departments, each dealing with specialized activities. Exxon, for example, has separate departments to deal with recruiting 招聘and hiring, wage and salary levels, and labor relations. Smaller firms may have a single department, while very small organizations may have a single person responsible for all human resources activities.
7
4. Management of the firm's finances, including its investments and accounting functions, is extremely important to its survival 继续生存. Nearly every company has financial managers to plan and oversee监督 its financial resources. Levels of financial management may include a vice president for finance (top), division controller (middle), and accounting supervisor (first-line). For large financial institutions 机构 like Citicorp, Bank of America, and Merrill Lynch, effective有效的 financial management is the company's reason for being. No organization, however, can afford to ignore the need for management in this area.
新核心大学英语读写教程2-unit6
Unit 6 Skyscrapers
Learning Objectives
In this unit, you will:
1. learn about the basic aspects of a skyscraper and worldfamous super-tall buildings;
2. familiarize yourself with the words, expressions, and sentence patterns related to the theme of the unit;
ultimate /ˈʌltɪmət/ curious /ˈkjʊəriəs/ gherkin /ˈɡɜːkɪn/ Swiss Ray Building/swɪs reɪ ˈbɪldɪŋ/
最终的，极限的 奇怪的 （腌制用的）小黄瓜 瑞士X光公司大楼
cutting edge/ˈkʌtɪŋ edʒ / Chicago Home Insurance Building /ʃɪˈkɑ:ɡəʊ həʊm ɪnˈʃuərəns ˈbɪldɪŋ /
Unit 6 》Part I 》Task 2
Name
Taipei 101 Burj Dubai
When Where
Height
2004
Taibei, Taiwan
101floors, 508m
2010
Dubai, United Arab Emirates
828m (2,717 ft)
Extra information
Unit 6 》Part I 》Task 3
令人眩晕地，使人眼花缭乱地； 过高地，过快地 索尔兹伯里大教堂（沙利斯柏立 大教堂） 中世纪的 优先考虑的条件 单壳体结构
Learning Objectives
In this unit, you will:
1. learn about the basic aspects of a skyscraper and worldfamous super-tall buildings;
2. familiarize yourself with the words, expressions, and sentence patterns related to the theme of the unit;
ultimate /ˈʌltɪmət/ curious /ˈkjʊəriəs/ gherkin /ˈɡɜːkɪn/ Swiss Ray Building/swɪs reɪ ˈbɪldɪŋ/
最终的，极限的 奇怪的 （腌制用的）小黄瓜 瑞士X光公司大楼
cutting edge/ˈkʌtɪŋ edʒ / Chicago Home Insurance Building /ʃɪˈkɑ:ɡəʊ həʊm ɪnˈʃuərəns ˈbɪldɪŋ /
Unit 6 》Part I 》Task 2
Name
Taipei 101 Burj Dubai
When Where
Height
2004
Taibei, Taiwan
101floors, 508m
2010
Dubai, United Arab Emirates
828m (2,717 ft)
Extra information
Unit 6 》Part I 》Task 3
令人眩晕地，使人眼花缭乱地； 过高地，过快地 索尔兹伯里大教堂（沙利斯柏立 大教堂） 中世纪的 优先考虑的条件 单壳体结构
《新视野大学英语读写教程》(第二册)Unit-6-As-His-Name-is--So-Is-He
1. Vocabulary: Students are asked to master the key words and phrases. 2. Sentence Structure: Teacher summaries the usage of “either…or” and “where” and Students practice iting sentences after the models.
15m 5m 25m 45m
Teaching Points:
教学要点
作业布置与 思考
1. Let the Ss know the learning objectives of this unit; 2. Help the Ss understand the text as a whole and know some background
elegant；application；substitute；reserve；convey ；refine ；stereotype； confess ；despair； label ; fill sth in/out ；if only；even so；be ill at ease 3. Understand the structure of the text A.
3. Translation
教学参考书 和网络资源
Reference Books and Resources:
1. Teacher’s Book of New Horizon College English
2. Longman Dictionary of Contemporary English (English-Chinese)
10m 25m 25m
15m 5m 25m 45m
Teaching Points:
教学要点
作业布置与 思考
1. Let the Ss know the learning objectives of this unit; 2. Help the Ss understand the text as a whole and know some background
elegant；application；substitute；reserve；convey ；refine ；stereotype； confess ；despair； label ; fill sth in/out ；if only；even so；be ill at ease 3. Understand the structure of the text A.
3. Translation
教学参考书 和网络资源
Reference Books and Resources:
1. Teacher’s Book of New Horizon College English
2. Longman Dictionary of Contemporary English (English-Chinese)
10m 25m 25m
大学核心商务英语读写教程UnitForeignCurrenciesandExchangeRates
大学核心商务英语读写教程 UnitForeignCurrenciesandExchange
Rates
第1页/共79页
ObjectivesFra bibliotekTo know something about foreign exchange
To get familiar with business writing
To learn new words and expressions
第3页/共79页
1. Background Information
¡The foreign exchange market (forex, FX, or currency market) is a worldwide decentralized over-the-counter financial market for the trading of currencies. Financial centers around the world function as anchors of trading between a wide range of different types of buyers and sellers around the clock, with the exception of weekends.
To master how to analyze
difficult and long sentences
第2页/共79页
Text A Foreign Exchange Market
1. Background Information 2. Introduction to the Text 3. Business Terms 4. Words and Expressions 5. Notes to the Text
Rates
第1页/共79页
ObjectivesFra bibliotekTo know something about foreign exchange
To get familiar with business writing
To learn new words and expressions
第3页/共79页
1. Background Information
¡The foreign exchange market (forex, FX, or currency market) is a worldwide decentralized over-the-counter financial market for the trading of currencies. Financial centers around the world function as anchors of trading between a wide range of different types of buyers and sellers around the clock, with the exception of weekends.
To master how to analyze
difficult and long sentences
第2页/共79页
Text A Foreign Exchange Market
1. Background Information 2. Introduction to the Text 3. Business Terms 4. Words and Expressions 5. Notes to the Text
新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit6答案及注解
Unit Six TravelPart I Pre-reading Questions1.How often do you travel? What’s the purpose of your last travel?答案范例：I usually travel twice every year, once during the summer vacation and once during the winter vacation. My last travel was to visit the Great Pyramid of Gaza.2.Does tourism promote international peace? How?答案范例：Yes, it does. Tourism can promote cultural understanding, mutual respect and peace dialogues at national and international levels.It also creates incredible opportunities for strengthening cross-border relations.3.What do you think contributes to a wonderful destination?答案范例：Many features such as friendly atmosphere, a safe environment, beautiful scenery, charming attractions, delicious food and comfortable accommodation can contribute to a wonderful destination.Part II Extensive Reading段落大意难句解析词汇TEXT A1.主旨归纳：文章从经济发展、科技和创新、旅游服务等方面对旅游业的影响，证明旅游消费者和零售商将面临又一个黄金期。
大学核心商务英语读写教程第2册Unit Four Brand and Promotion
To learn new words and expressions
To master how to analyze difficult and long sentences
Text A Cyberpromotion: Communicating with Customer Online
1. Background Information
4. Words and Expressions
⑴ advent /'æ dvənt / n.
Meaning arrival that has been awaited
Example This trend was consolidated by the
advent of television.
这种趋势随着电Leabharlann 的出现得到了增强。and solve problems. 我们必须培养发现问题、分析问题、解决问题的 能力。
4. Words and Expressions
(4) sophisticated /
/ adj.
Meaning ahead in development; complex or intricate
Example
[解析] when television began finding its way into American homes是非限制性定语从句，修饰the late 1940, 其中 find one’s way into意为“enter；go into进入；来到 （某处）”。例如：It found its way into the papers. 这事上了报了。
4. Words and Expressions
(2)prospective/
To master how to analyze difficult and long sentences
Text A Cyberpromotion: Communicating with Customer Online
1. Background Information
4. Words and Expressions
⑴ advent /'æ dvənt / n.
Meaning arrival that has been awaited
Example This trend was consolidated by the
advent of television.
这种趋势随着电Leabharlann 的出现得到了增强。and solve problems. 我们必须培养发现问题、分析问题、解决问题的 能力。
4. Words and Expressions
(4) sophisticated /
/ adj.
Meaning ahead in development; complex or intricate
Example
[解析] when television began finding its way into American homes是非限制性定语从句，修饰the late 1940, 其中 find one’s way into意为“enter；go into进入；来到 （某处）”。例如：It found its way into the papers. 这事上了报了。
4. Words and Expressions
(2)prospective/
大学核心商务英语读写教程 u2-A
4. Words and Expressions
Words and Expressions
2. initially /I5nIFElI/ adv.
Meaning: at the beginning
Example:
Initially, it would run for one year as a trial period. If everything is satisfactory, it could be renewed and extended two years. 刚开始是一年,作为实验期,如果令人满意,合同可以重订, 而且延长两年. Modern dance was developed initially in America. 现 代舞发源于美国。
该篇从得体着装提前做好功课遵守新惯例熟悉新同事避免饮水机旁的闲聊等几个方面给新入职的员工提供意见
TEXT A
A Day in Office
Contents
1
Background Information
2
Introduction to the Text
3
Business Terms
4
Words and Expressions
Words and Expressions
7. essential /i5senFEl/ adj.
Meaning: basic or indispensable; necessary
Example:
Experience is essential for this job. 对于这个工作，经验是非常重要的。
Business Terms
Hierarchy /等级制度（Para. 4）： A hierarchy is typically visualized as a pyramid, where the height of the ranking or person depicts their power status and the width of that level represents how many people or business divisions are at that level relative to the whole. The highestranking people are at the apex, and there are very few of them; the base may include thousands of people who have no subordinates.
商务英语精读(第2册)商务英语,阅读,清华出版社.doc
商务英语精读(第2册)-商务英语,阅读,清华出版社商务指南
精读
主：褚志梅张启途
出版社：清华大学出版社北京交通大学出版社
出版日期：2005-9-1
ISBN：7810822691
本册主要讲述出口商品交易会、管理与文化、公共关系、策略、国际商务、合资企业、市场、风险管理与、商业、国际等内容。
课文内容新颖，选材力求涵盖商务活动中的各个分支部分，注重介绍商务专业基础理论知识和专业技能，语言通俗易懂。
本套教材共计二册，每册含10个单元，每单元有五大部分组成（对话、课文、阅读、商务函电写作及综合练习）并附有课文、阅读译文和练习参考答案。
通篇文章内容以实用为主，从多个方面学习商务基本知识，引导能进入一个直观的仿真商务环境中学
习。
本书主要针对高职高专商务英语专业和经贸专业学生，以及其他等专业学生和自学。
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3
Technical Terms
4
Words and Expressions
5
Notes to the Text
1. Background Information
There are three basic components in business: belief, knowledge and action. Faith and belief in products and service is an essential quality to possess for business success. Knowledge and the skills learned by reading books, acquired through seminars and from the teachings of leaders in the business field you chose to endeavor is also highly essential. The need for a strong drive to have the very basic skills and the know-how to experience your product and service first so you may enthusiastically encourage everyone to try whatever product or service you are offering them. Be committed and responsible to your customers and clients. This can be accomplished by genuinely treating your customers with care, not merely engaging in deceptive advertising. Form long-term success by cultivating long-term satisfied and loyal customers. When their needs are met, customers are at their happiest and most satisfied. Last is action. Put your belief and knowledge into action. Your knowledge and belief will be put into waste if you do not act right away. A powerful effort to combine all these elements must be worked out harmoniously to attain success in business.
4. Words and Expressions
(1) manufacturer/.mænju'fæktʃə rə/ n.
Meaning: a person or company that produces goods
in large quantities
Example: We are a professional manufacturer of chargers for mobile
3. Business Terms
(2) product lines 产品大类
Product lines refer to a set of related products sold by a single company. All product lines constitute the company’s product portfolio which is the range of products offered by a company.
Unit Six Their Business Ways
Objectives
To know something about business ways To get familiar with questionnaire and business memo
To learn new words and expressions
Example: We offer discount for large orders. 我们对大量订购有折扣。
4.Words and Expressions
(3) generate/'dʒenəreit / v.
Meaning: to produce or create something
To master how to analyze difficult and long sentences
Text A Dell Computer Turns Customer Satisfaction into Profits
1
Background Information
2
Introduction to the Text
2. Introduction to the Text
Theme of the Text
Text A mainly explains how Dell Computer becomes successful. Dell’s success proved that the well-known business belief is effective ----the customer is always the God.
phones.
我们是一家专业的手提电话充电器制造商。
4.Words and Expressions
(2) discount / 'diskaunt/ n.
Meaning: an amount of money that is taken off the usual cost of